Apple and Fox Set to Announce Movie Rental Deal

mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"

Comments

Re:can't rent

[Lars T.]

The word 'rent' has legal ramifications. The word 'purchase' has other legal ramifications. Calling it a 'rental' brushes away first purchase and fair use rights. I can see why some people, like you, don't get it.
You don't purchase anything, you fucking moron - that is the point of calling it rental. You don't purchase a movie at Blockbuster and let them purchase it back later either.