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Apple and Fox Set to Announce Movie Rental Deal

Posted by Zonk on from the why-is-renting-data-a-good-idea dept.

mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"

5 of 192 comments (clear)

  1. What a great business model! by Anonymous Coward · · Score: 4, Funny

    No one's EVER going to crack the encryption algorithms so that a temporary movie becomes permanent! It's BRILLIANT!

    1. Re:What a great business model! by squiggleslash · · Score: 4, Funny

      Absolutely! I also heard that two companies are being formed, called Blockbuster and Hollywood Video, that will actually try to rent out temporary copies of movies using a protection scheme that involves the customer giving the movie back before the end of the rental period.

      What idiots! They must think it's impossible to make a permanent copy of the media before it's returned! Don't they realize that virtually everyone will simply do that in future?!

      I give both companies six months before they fold.

      --
      You are not alone. This is not normal. None of this is normal.
  2. Media outlet repeats rumor from media sources by Infonaut · · Score: 3, Funny

    Film at eleven.

    --
    Read the EFF's Fair Use FAQ
  3. Re:Renting movies on the Internet? Ouch, my modem by Anonymous Coward · · Score: 1, Funny

    Now instead of just downloading and taking forever to watch the movie I have to upload it back to them after I watch it?

  4. What a total freakin' bore... by tyrione · · Score: 3, Funny

    How many decades have to be spent on reinventing ways to amuse ourselves? Holy crap! Being a stockholder of Apple I'm pleased the stock is growing. As an engineer I would rather see advances at Apple getting into the traditional Engineering Fields with products that can expand their reach and make OS X a leader in the Auto, Aerospace, Bio-Medical and more fields.

    Oh never mind! Trek 69 was just delivered to my AppleTV.