Apple and Fox Set to Announce Movie Rental Deal

mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"

Comments

Re:faster to go to the video store

[dangitman]

What's worse than instant gratification is wasting fossil fuels just to drive down the road to get data. That's much more selfish. Not to mention the petrochemicals involved in manufacturing the DVD and its case, then transporting it to the distributor and then transporting it from the distributor to the video rental store.

Was I the only one who read "Movie Rectal Deal"?

[Jim in Buffalo]

The word 'Rectal' didn't seem out-of-place, as these companies are known for delivering their messages that way.