Apple and Fox Set to Announce Movie Rental Deal

mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"

Comments

Re:Cutting out the middleman?

[that this is not und]

Pali Research analyst Stacey Widlitz is probably a paid consultant for Apple's marketing department.