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Apple and Fox Set to Announce Movie Rental Deal

Posted by Zonk on from the why-is-renting-data-a-good-idea dept.

mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"

2 of 192 comments (clear)

  1. I wonder how long by hyades1 · · Score: 1, Redundant

    it's going to take somebody to crack the time limit and make it possible to keep the movies forev...oh, never mind. Some little smartass just did it.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  2. I need a DFD by michaelmalak · · Score: 1, Redundant

    'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"
    Either Stacey is full of it, or I'm missing something. I need a DFD (dataflow diagram).

    How is iTunes cutting out the middleman? Wouldn't iTunes be the new middleman? Wouldn't iTunes be peer competition to Blockbuster and Netflix -- especially given their online forays?