Gamespot's Editorial Problems in Perspective
Sam Kennedy is a guy you can respect. As the Editor of the 1up site, he's overseen some great features and some unbelievable breaking news; he also has a great point of view on the games industry. So his massive blog entry posted today talking about Gamespot's sad state of affairs post-Gerstmann-gate is something you should take seriously. Sam runs down the sordid affair itself, the changes to C|Net and Gamespot management that led to unreal expectations at Eidos, and what this could mean for the future of game reviews. "Shortly after Gerstmann was fired, I got a call from a friend at one of the major nationwide news networks asking me what I knew about what happened, as he was considering trying to pitch a story to his editor. You want to know what it was? 'Game Reviews: can they be trusted?' Basically, 'You're a parent and you're going to buy a videogame for your kids this holiday season, but can you trust those reviews you're reading on the web?' That's why this story matters so much. Gerstmann-gate ... made him want to give the industry a nice kick in the pants. I applaud his motives, but again, it's a shame to have this sort of doubt hanging over us all."
"GameSpot's cheat site" is called GameFAQs. The poll wasn't "hacked" - an employee apparently created it as a joke and let it go up on the site for 45 minutes, either intentionally or accidentally (the official story from Allen Tyner, the GameFAQs editor, was that it was accidental).
We all realize the importance of advertising; we're Slashdot users. We've been wallowing in it ever since CmdrTaco sold us out as a userbase to VA Software, a public company concerned only with the bottom line.
But Gamespot went over the line.
It's one thing to inundate users with annoying ad after annoying ad, as Slashdot does, and quite another to modify site content to pander to advertisers. It's the difference between barely-watchable, ad-saturated broadcast television and unwatchable, ad-saturated broadcast television with product placement.
Well, at least I can still trust in the objectivity of Nintendo Power.
The value of a reputation is difficult to quantify. Blizzard has a great reputation because all of its games have been solid. But what is the value? A Blizzard title may sell just as many as many other titles that year. So suits may look at that and say that the reputation itself has no value. They they calculate the profits from a cheap spinoff title, and release Starcraft:Ghost.
Except they didn't, because they realized the value of their reputation. Ghost may have made a chunk of money in the short term, but it could have tarnished the reputation. And reputation ensures that the next great Blizzard game cuts through the noise and makes it to the top of people's shopping lists, instead of becoming yet another Ico or Beyond Good and Evil.
A reputation does not ensure a hit. But it does ensure that things deserving of becoming hits, do so.
GameSpot isn't selling advertising space. It's selling viewers. Its reputation as one of the better news sources out there draws in viewers. Selling off that reputation in the long term sells off viewers, and reduces what they have to sell.
I hope GameSpot finds itself soon.
The ______ Agenda
Just like sites that have been overrun with Xbox/Halo fanboys, Gamespot had a foaming at the mouth Halo fanboy in charge with Gerstmann.
Management there had grown tired of his unprofessionalism for month and finally fired his ass. Gamespot will be a better place in the long run after all the fake cries of 'outrage' and the rest his sympathizers there at Gamespot.
Gamers want unbiased information about games. Not fanboys with platform agendas or using game reviews and news as a springboard for their own self promotion. Gerstmann can now sit at home blogging about how much absolutely loves his Xbox 360 and Halo 3 and thinks its the best game ever 24/7. The rest of the gaming world outside of the Xbox niche doesn't need or want to hear that crap. Nor will they tolerate Gerstmann type crap for long be it in reviews, news, or an overall editorial tone.
Microsoft and hardcore Xbox fans did a very good job of setting up 'marketing arrangements' and landing jobs or using their existing jobs to hype the Xbox 360 and slam other platforms in news and reviews.
Sites like EMG recently got bitchslapped by a group of publishers over their fanboy review games.
And now Gamespot has been effectively purged and is on its path to once again becoming a legitimate gaming news site.
Good news for gamers. Bad new for Xbox/Halo fans who have been reveling in their fellow fans at review sites abusing their positions.
Of course game reviews can't be trusted. Or I guess they can be trusted insofar as your experience matches the reviewer's. It's like movie reviews- you find a reviewer who seems to share your likes and dislikes and stay with them. This is, of course, if you look at reviews as purely a buying guide. For game criticism of a more literary caliber there's no real source that I know of. Frankly I don't think most games would stand up to that, and I've been playing games since 1980.
When the axe came to the forest, the trees said, "Look out - the handle was once one of us."
Game reviewers should only be trusted to the extent that their past reviews line up with what you (or the person you're buying for) think about a game. If this is the case, it shouldn't matter whether the reviews are being bought by game companies. Parents who know nothing about video games might as well ask a store clerk as read a review.
I thought it was leaked that Atari out-right paid for Driv3r reviews, many of which were extremely high despite the game sucking. When it came out, many sites claimed they only gave high reviews because they tested an early very-buggy build for a few hours, and then was told all the bugs would be fixed before retail ship. When the game actually shipped as a buggy mess (not to mention, a piss-poor game) the reviewers were claiming they never played the retail game and gave a review based on hype and expectations.
Either you believe what I consider a lie, and then reviews are worthless because they're based on hype, or you call them liars and reviews are worthless because publishers pay for them.
Take your pick. Personally, what I'm looking for (and what I rarely see) is a good description of how gameplay goes down. I don't need an arbitrary score, because the reviewer and I might not have the same tastes. We all like differen genres of games. But if the review does a very good job describing objectively what gameplay is like, then I might be able to decide for myself whether or not I will enjoy the game.
http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
One thing Kennedy didn't address fully was the long-term impact on Gamespot of its behavior. In the short term, they can make some cash selling ads and boosting associated review scores to please game distributors. In the long term, if their credibility is shot among the community, they will see fewer and fewer website hits as people find their reviews elsewhere. As the hits dry up, so will the advertisement money. Internet traffic can shift quite violently when better alternatives come along (e.g. the "Friendster -> MySpace -> Facebook -> ?" progression), Gamespot would do well to take heed and clean up their act before they become irrelevant.
Ceci n'est pas une sig.
Lameness filter encountered.Reason: Don't use so many caps. It's like YELLING.
OSGGFG - Open Source Gamers Guide to Free Games
Why is everything whatever-gate? It's a lame copycat piece of syntax, overladen with too many stereotypes and layers of emotion.
Let's make up some new words, that one's played out.
Until WoW SOE was the big (western) MMORPG company and seemed to have the market in its grasp. People tought that the half a million or so subscribers to EQ at one point was the maximum market.
And then Blizzard came along and didn't so much raise the bar as send it into orbit.
Currently SOE has a lousy reputation, which makes me extremely reluctant to try any new MMO from them, Pirates of the Burning Seas is the latest and altough it was developed outside SOE, well so was Vanguard.
I on the other hand would have little trouble in putting in a pre-order for the next Blizzard MMO title (Sorry, never was much of a RTS fan).
Rep matters and the suits know it. Why do you think suit run companies change their name constantly and have huge marketing campaigns? Because when all else sucks you hope you can bluff your way into having a good rep.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
A few days ago I was at the magazine shop of the local train station trying to get me something to read for my 5 hour trip. I was thinking of getting me some Nintendo or Wii magazine...but I found out that reviews don't get much more biased than when it comes to console games.
I know that a game review is mostly a thing of opinion and matter of taste...but the way most of those magazines kept portraying games was so shallow and obviously trimmed for "buy this, get that, spend money here" that I was afraid some advertiser drone would jump out of the magazine right into my face any second.
I find it hard that with a market this big there's really any worthwhile "independent" reviews for games anymore. Are there any gems among the magazines and/or review sites anymore? Where do you turn to if you want to get your hard facts about games these days?
I found that metacritic is a really good starting point, from there you can gather multiple opinions fairly quickly...anything else that's worth browsing?
This controversy is only known to a handful of geeks and will be forgotten a year from now.
SJW: Someone who has run out of real oppression, and has to fake it.
... because I normally go to GameFAQs as a starting point to learn about any game.
Sounds like I can't exactly trust them for honest coverage anymore.
Where can I go to find honest reviews, plus FAQs and the like?
You should check out Ars Technica's game reviews. They don't attach a number but go into the gameplay details with a discerning eye. Unfortunately, they only seem to review the most hyped games and so you'll most likely miss the hidden treasures if you rely solely on them.
void
The article mentions that EA has a "hands off" approach when it comes to review scores. Part of why this is key is the upper management decides if a game was "good" not just on sales, but directly on its metacritic score. If they mucked about with the scores, they would not then be able to use those scores as a good metric on what games to make in the future (and thus make more games people wanted to buy and thus make more money).
As much as people hate EA in these parts, they understand the business and they understand what's important for the long term, rather than the short term.
But if they're changing their reviews based on the whims of their advertisers, then I'd prefer not to grant them more ad revenue.
I'm surprised to see such an in-depth editorial on GameSpot's problems. Late last year, other sites seemed to take a hands-off approach to the subject, almost in fear of what CNET might do or claim (i.e. slander). Hsu recently said on a GameTrailers' Bonus Round interview that he has no idea what happened to Gerstmann, when in my opinion it seemed obvious. Maybe that's the fair way to play, but I appreciate seeing a guy like Kennedy get out there and tell it like it is.