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Math on iPhones Just Doesn't Add Up?

Tech Dirt is reporting that recently announced numbers by Apple and AT&T suggest that there is a large gap (1.7 million) between the number of iPhones being sold and those being activated. Taking into account factors like the iPhone launching outside the US and a 20% estimate of people buying the iPhone just for the purposes of unlocking, there are still 700,000 iPhones unaccounted for. "[...] suggesting that they're sitting on store shelves, piling up as unsold inventory. That number suggests at least some gap between perceived demand and actual demand -- while also raising questions about how much effort it will take to eat through that inventory."

18 of 289 comments (clear)

  1. Enough anti-iPhone FUD to choke on... by illumin8 · · Score: 4, Informative
    This anti-iPhone FUD is pretty crazy. It makes me wonder how many MS shills and bloggers they have on the payroll:

    "[...] suggesting that they're sitting on store shelves, piling up as unsold inventory. That number suggests at least some gap between perceived demand and actual demand -- while also raising questions about how much effort it will take to eat through that inventory."
    If you knew anything about Wall Street, Apple can't announce sales when they're sitting on store shelves. They can only announce sales when they've been sold to an actual customer.

    Surely some small percentage of phones are being unlocked, but did you ever stop to think that maybe the numbers are off because AT&T hasn't reported yet how many iPhone subscribers there are for December/January and there were probably tens of thousands of iPhones purchased as Christmas gifts that sat under a tree and just barely got activated in the last couple of weeks?
    --
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    1. Re:Enough anti-iPhone FUD to choke on... by Buelldozer · · Score: 3, Informative

      What are you talking about?

      Both Sony and Microsoft have a well established, and documented, history of announcing shipped instead of sold numbers!

      Last I checked both are listed on the NYSE. Do MSFT and SNE ring any bells for you?

    2. Re:Enough anti-iPhone FUD to choke on... by Attila+Dimedici · · Score: 3, Informative

      Actually, they can announce sales when they are sitting on store shelves, as long as those stores aren't part of the same corporate entity as is announcing sales. If the phones were sold to AT&T stores and are sitting on the shelves of the AT&T stores, Apple can count them as sold. If they are sitting on the shelves of Apple stores, then it depends on the corporate relationship between Apple stores and Apple itself (which I do not know, and don't care enough to look up).

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    3. Re:Enough anti-iPhone FUD to choke on... by Sparohok · · Score: 4, Informative

      Both Sony and Microsoft have a well established, and documented, history of announcing shipped instead of sold numbers!

      You can announce whatever you want, the question is what you recognize as revenue. For that you need to ask an accountant.

      I'm not an accountant, but here's the basic principle. The important question is who is the customer and when a sale is made. If you sell a product to another company, such as a distributor or retail store, that's revenue, even if it hasn't been sold to their customer. If you ship a product to your own retail store, that's not revenue until it's sold to a customer.

      Then you get complexities like, what happens if the distributor has an agreement where they can require you to buy back unsold product? Does that mean the distributor's inventory should also be treated as your own inventory?

      That's why there's a genuinely interesting question about how many iPhones have really been sold to customers, and the truth may not be a simple matter of reading quarterly press releases from Apple and AT&T.

      Last I checked both are listed on the NYSE. Do MSFT and SNE ring any bells for you?

      Actually, MSFT is listed on Nasdaq, Sony is listed in Tokyo. SNE is a secondary listing (American Depository Receipt).

      Martin

    4. Re:Enough anti-iPhone FUD to choke on... by p0tat03 · · Score: 2, Informative

      then it depends on the corporate relationship between Apple stores and Apple itself

      Apple Stores are directly managed by Apple in their jurisdiction. (i.e. Apple Stores in California managed by Apple, Inc., Apple Stores in Canada managed by Apple Canada Inc.)

      All Apple Store employees work for Apple, Inc., not some "third party" subsidiary that was created to handle its retail presence.

      I think it's pretty safe to say that Apple can't count Apple Store inventory units as "sold".

  2. Re:Ummmm by MouseR · · Score: 1, Informative

    Mine certainly is unlocked and jailbroken.

    And I have this to say to Apple and Jobs.

  3. iPhone service starts at $60 by jevvim · · Score: 4, Informative
    And requiring a 100 dollar a month contract minimum is an absolute deal killer.

    Service plans for the iPhone start at $59.99/mo, which is $39.99 for the voice line and $20 for data. I added another iPhone for my wife for another $20 (data plan).

  4. Re:Not a big surprise by filterban · · Score: 2, Informative

    $100/month? What country do you live in? I'm paying $60/month and that includes unlimited data.

    --
    rm -rf /
  5. Re:Ummmm by Internet+Ronin · · Score: 2, Informative

    It almost certainly only include post-paid activations.

    When carriers report their subscriber numbers they focus almost exclusively, in the US anyways, on post-paid subscribers.

    You get a +1 insightful kudos sir, I hadn't considered this possibility until you mentioned it.

  6. Click through and find the answer.... by grocer · · Score: 4, Informative

    Thumbs down on the blog link - the original CNet news story (link) is much more detailed and has this tidbit - Based on the number of "missing" iPhones, each of the 4,400 worldwide iPhone retailers "had more than 150 units of channel inventory at the beginning of this year" which sure sounds like they're counting them F.O.B. from Apple's warehouse door, not when it's actually sold to a consumer.

    1. Re:Click through and find the answer.... by zen_sky · · Score: 2, Informative

      Well, that's easy then. 4400*150=660,000. Apple said they are selling 20,000 iPhones a day, so that would be 600,000 per month. Soo I guess the channel is only "stuffed" for one month plus 10%. Not exactly excessive...

  7. Re:For love "#@' Enough iPhone already! by MacarooMac · · Score: 2, Informative

    Did you actually read the article? It's basically about how $ucky the iPhone combined with an AT&T contract is and suggests that tons of units are either being unlocked w/out activation (likely) or simply sitting on store shelves (less likely).
    Does that sound like an Apple-sponsored ad for their product to you?

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  8. Only 20% being unlocked? by Ehsan · · Score: 4, Informative

    I'm currently working in Dubai, and I know about 20 people who use unlocked iPhones. I also see people with iPhones everywhere I go, as they are sold in all the phone shops here (unlocked, of course). I also know a lot of people in Saudi Arabia and Bahrain who are using them... and the Middle East accounts for one of the highest numbers of mobile users anywhere in the world. So why do they estimate only 20% of iPhones being unlocked? I always thought it was closer to 50%

  9. Don't forget the fees by enzo_romeo · · Score: 4, Informative

    Depending on what state you live in, and what ATT can get away with, there are usually some monthly fees on top of your bill. Like the taxes from the local government, and then the fee they charge you to pay the taxes, and whatever else they like to bilk from you. In Seattle my friend is on the $60/mo plan but has an additional $20 in fees from ATT to make it nearly $80/mo for his iPhone.

    Still pretty dang expensive for me, even at the lowest rate. I'll sign on when I can get an iPhone for $200 and then pay $40/mo. I take after my dad who should have founded cheapbastard.com.

  10. sell-in vs. sell-thru by papaver1 · · Score: 2, Informative

    The discrepancy is probably because of sell-in and sell-thru numbers. This is what we use in the game industry atleast. The studio get profits from sell-in numbers; units that are in stores. Sell-thru numbers on the other hand are units that have been sold to the consumer. Apple is probably using sell-in numbers to make it look like there is a huge demand and that it is a hit. When they say they want to sell 2 million next year, they are really just saying we want that many units sold to the stores. The numbers will soon level out as most stores will be stocked and will stop ordering more, until they have sold out. Then the increase in sell-in and sell-thru will usually be around the same.

  11. Re:i know! by helpy · · Score: 2, Informative

    I purchased and activated through AT&T my first iPhone in September. Its touch screen failed and I received my second iPhone in October. That unit locked up and they gave me a third iPhone in December. So I have one account with AT&T yet 3 iPhones through Apple. If this situation of bad units is larger than reported, it's quite possible that several hundred thousand units can be accounted for as direct, free, replacement units (not sold).

    --
    Mike Helpingstine Chapel Hill, NC
  12. Re:i know! by cathyy · · Score: 2, Informative

    Indeed. They are widely available, unlocked and pre-loaded with non-Apple extra software, in Thailand as well as China. I would assume them to be just as available in other countries where they are not yet released. 700,000 isn't that many phones to go "missing" to the worldwide market.

  13. Re:Terrorists buying them to make a Beowulf Cluste by mjwx · · Score: 2, Informative

    In Islam, Jesus is still a prophet, and a highly regarded one, he's just not the messiah like in Christianity. The Koran is based of the old testament but places more emphasis on the teachings of Mohammed.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.