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Google Adsense Cracking Down on 'Tasters'

ZerothOfTheLaw writes "It appears that Google is going to eliminate Adsense for Domains for all domains younger than five days old. From the post 'The Good news is that the Quantity of advertising will be spread among fewer domains now and so those domain owners that actually own real full domains should receive more money if bid prices start to rise as a result of this. However some advocates of Domain Tasting say that perhaps no one will be able to serve the niche for some ads and no one will make money on the unserved ads.'"

26 of 187 comments (clear)

  1. That's a problem? by ScrewMaster · · Score: 5, Insightful

    However some advocates of Domain Tasting say that perhaps no one will be able to serve the niche for some ads and no one will make money on the unserved ads

    Good. Advertising revenue is not something that anyone is entitled to receive. Show me a site with useful content supported with unobtrusive advertising and maybe you'll get my eyeballs for a while. What we don't need are more linkfarms.

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:That's a problem? by jaiyen · · Score: 3, Interesting

      What we don't need are more linkfarms.

      Indeed, but Google seems to actively support this kind of domain squatting - see http://www.google.com/domainpark/ . Seriously, how does this 'service' they provide possibly fit into "don't be evil" ?

    2. Re:That's a problem? by STrinity · · Score: 4, Funny

      Slashdot has ads? One of these days I need to disable Privoxy, Adblock, and my Hosts file and browse the web like a normal person.

      --
      Les Miserables Volume 1 now up with my reading of
    3. Re:That's a problem? by MindStalker · · Score: 5, Interesting

      How bout this, Virtual tasting. You can have adsence ads for the 5 days, BUT you don't receive any real money and the advertisers aren't charged. This way you can know how successful the domain might be, without occurring actual ad revenue.

    4. Re:That's a problem? by Dun+Malg · · Score: 5, Insightful

      Slashdot has ads? One of these days I need to disable Privoxy, Adblock, and my Hosts file and browse the web like a normal person. For the last few weeks I thought there was a bug of some sort in Slashdot's fancy "New Discussion System". I'd expand an abbreviated post and there'd be this funny white space inserted between it and the next post, like there was an additional nested reply that wasn't getting displayed. It wasn't until I checked out something on Slashdot from a friend's computer that I realized that the blank space is supposed to contain a banner ad! Now I'm thinking I don't like their New Discussion System so much.
      --
      If a job's not worth doing, it's not worth doing right.
    5. Re:That's a problem? by ContractualObligatio · · Score: 4, Interesting

      Yup, same here.

      I promptly switched off the "I'm willing to test the new discussion system" flag. If they implement it, I'll stop using Slashdot.

      Suggestion - post to this thread if you think likewise, and we can take an opportunity to express displeasure at screwing up a discussion system due to an utterly misguided attempt at threading adverts in amongst our own posts.

    6. Re:That's a problem? by coolGuyZak · · Score: 4, Insightful

      I'd be careful. the last time I mentioned this, I was modded into oblivion.

      In any case, it's severely obnoxious. I'm stunned that the admins/editors/whatever. could consider this idea worthwhile, given how often we rail against similar behavior on other sites.

    7. Re:That's a problem? by mollymoo · · Score: 5, Insightful

      Because $0.005 per page is too much to pay I guess. Seriously, just fucking subscribe if you don't want to see the ads. It's cheap, the layout works better and you're not freeloading.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    8. Re:That's a problem? by Rich0 · · Score: 4, Interesting

      I probably wouldn't mind the new discussion system so much if it weren't so broken on konqueror.

      I'm sorry - I shouldn't need to use a specific web browser to view a particular website. Especially when my browser is one of the first to have been acid2 compliant...

    9. Re:That's a problem? by mollymoo · · Score: 3, Insightful

      There is a difference between avoiding looking at something and ensuring you can never see something. I never suggested watching advertising should be mandatory, but having visible advertising is absolutely mandatory for the business model that pays for this site, your favourite search engine and a bunch of other stuff you use every day. By removing yourself from the pool of possible ad-viewers, you are removing yourself from the pool of people who pay for the services and content. The rest of us have to see more ads to generate the same revenue, so your selfishness really does impact other people. That is freeloading.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    10. Re:That's a problem? by andymadigan · · Score: 3, Insightful

      Having flashing, moving ads is not essential for any site. Lots of sites choose to make it that way, and that's why a lot of people install ad blockers. Anyone trying to make money loses all credibility when they piss of their customers.

      --
      The right to protest the State is more sacred than the State.
  2. Tasting parasites by Ritz_Just_Ritz · · Score: 5, Insightful

    I never quite understood the "tasting" concept. The vast majority of the people utilizing "tasting" are doing it for unscrupulous reasons. Anyone with a legitimate need for a domain is going to be willing to pay the going rate to actually register one.

    1. Re:Tasting parasites by Firethorn · · Score: 4, Informative

      Well, imagine that you're a company/person contracted to build a website for XYZ Company. You come up with a dozen or so potential domain names, 'tasting' them in order to make sure they're available(without tying them up for a full year, or spending the money to register them for a year). You then present the domain names to the company, which picks the one they like the best, maybe one other for a redirect. You then release the other four and call it a day.

      Make sense that way. Abusers, of course, were not initially considered.

      --
      I don't read AC A human right
    2. Re:Tasting parasites by Anonymous Coward · · Score: 4, Interesting

      In this case, there should be the option to "conditionally" purchase a name. You get a 5 day grace period, but the name cannot be associated any DNS records.

      This would give you the ability to grab the names for the client to consider, but not allow people to set up these link farms unless they actually shell out the money to outright purchase the name.

    3. Re:Tasting parasites by Anpheus · · Score: 4, Funny

      Way to ignore his points. On another note, tomorrow I'm off to buy lottery tickets with my credit card.

    4. Re:Tasting parasites by damiangerous · · Score: 3, Insightful
      Get rid of domain tasting. Institute "domain trials", those cost say $10 each trial.

      It costs $10 or less to register a domain.

    5. Re:Tasting parasites by tkinnun0 · · Score: 3, Interesting

      Here's a secret: parked domain owners don't like click-fraud. They like clicks, but they don't like a large amount of clicks from persons not interested in purchasing whatever is being advertised. Why? Because the people paying for AdWords don't like click-fraud, they don't want to pay real money for nothing. So they take it up with Google, who now has to reverse the click-fraud, costing them money in work and lost revenue. So Google takes it up with the parked domain owner, who's not gonna like that.

      In the real economy, if you don't like a company, you can boycott them. In the parked domain economy, boycotting doesn't do anything. But instead of boycotting, you can picket them. Come back to the page day after day and click the links again and again. If you get enough people to do that, someone starts to lose money, and when people lose money, they take notice.

  3. Domain Tasting? by El+Torico · · Score: 4, Funny

    Mod me off-topic, but sometimes the English language takes a surreal turn - Domain Tasting? Does .mil have a metallic, cordite taste while .com is a cornucopia of flavors?

    --
    In the land of the blind, the one-eyed man is usually crucified.
  4. Why is Domain Tasting "Evil" by webword · · Score: 4, Insightful

    Why is is evil? Well, domain tasters are folks trying to capitalize on traffic they don't really own. That's kind of hard to understand but you have to understand the definition of domain tasting to full grasp that.

    This should also help understand the "evil" behind the practice...

    "In January 2007, VeriSign said that among the top 10 domain registrars, 95% of all deleted .com and .net domain names were the result of domain tasting." (Information Week)

    Google's doing this to protect users who get to these sites on accident. I guess it's good for everyone.

  5. They should close it down alltogether by broothal · · Score: 4, Insightful

    For me, Google adsense for domains is a scammers paradise anyway. How many hours haven't I wasted walking over "parked" domains trying to find a real domain. Let's face it - 99% of the "parked" domains aren't parked - they are purchased because people will visit them by mistake. It would be much faster if the domains simply didn't exist and as such wouldn't turn up in search results.

  6. Oblig by Trivial_Zeros · · Score: 3, Funny

    Don't taste me, bro!

  7. Re:Google Spam by EVil+Lawyer · · Score: 3, Informative

    Um, you're kind of wrong about a couple of points. Google doesn't pay the site owner for "displaying" ads, it pays them when and only when someone actually clicks on those ads. Second, Google is, in a certain sense, "paid" by the domain name tasters, to the extent that the ad clicks generated by the tasting domains only exist as a result of someone tasting that domain: Google gets a certain amount, $X from the advertiser, whenever someone clicks on an advertiser's ad, and then pays $X-Y to the person who owns the page where the ad was displayed. So Google in effect is "paid" $Y by the domain tasters, in the sense that that click was only possible as a result of the page existing.

  8. Re:What do you want to do about it? by base3 · · Score: 4, Interesting

    I use the Firefox CustomizeGoogle plugin to filter linkfarms (e.g. *.info/*) and cloakers (e.g. experts exchange, O'Reilly Safari). I've no affiliation, just posting because this sounds like what you want.

    --
    One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
  9. Monetizing the bottom feeders by Animats · · Score: 3, Insightful

    I hope Google really does this. They need to, to restore their "don't be evil" reputation. Arguably, Google went over to the dark side when they started offering domain parking.. "Maximize revenue on your parked pages with Google AdSense for domains", they advertise. (Insert Darth Vader quote here.)

    "Domain tasting" is a drain on the anti-fraud systems of the Internet. All those domain changes help conceal phishing attacks, many of which involve buying domains with stolen credit cards and exploiting them before the credit card transaction is reversed. Blacklist systems like McAfee SiteAdvisor and PhishTank are always running behind the domain changes.

    We rate sites at SiteTruth, and all those domain changes are a headache for us. I'm considering taking the position that all domains less than 30 days old are junk, unless they have a good SSL certificate. Is that too severe, or a good idea? Comments?

  10. Too many people assume $5 domains by Evets · · Score: 3, Interesting

    I think domain tasting has taken a turn over the years, but lets not forget why it was here in the first place.

    These days, I have no idea how I would go about registering a domain without paying for it. I don't see the option readily available at any registrars that I work with (although, I personally stay away from the big guns like godaddy and network solutions). It seems to me that the people who are doing it tend to be those who want to park domains and put ads up temporarily - and frankly I am opposed to this - as it's nothing but spam.

    Would getting rid of the tasting option get rid of these guys? No. It takes a minimal investment to create a certified registrar and at that point domain purchases are cheap enough that you can buy them in bulk at a price point that doesn't do much to preclude the web-spam business model.

    But looking back at the reasons for this in the first place - one might want to register a domain, but not have the money to do it immediately. One might change their mind about a registration. Yeah, in the days of $5 and $10 domains, these points seem to lose a great deal of value, but there was a time when it would cost you more than $100 to register a domain. There was also a time when dictionary words and 3 letter domains were widely available because there was no market for commerce on the internet.

    If a registrar were to make widely available the "pay in a week" model I certainly would not be opposed to it. If you want to attack the web-spam business model, I think you should do so directly - much like Google is doing.

  11. Have we lost sight of "evil"? by Aaron+England · · Score: 3, Insightful
    It seems every time Google gets itself involved in something questionable, we as a community immediately scream "EVIL EVIL EVIL" and this occasion is no different. Several posters have already mentioned that Google has "gone over to the dark side" with their domain parking service. But can anyone explain to me how allowing people to make money off domain parking is evil? Surely it is not even remotely on the same level as Yahoo giving up the identities of Chinese dissidents to the PRC.


    Have we as a community lost sight of what evil really is? I would agree with you that it is somewhat annoying to accidently stumble upon a link farm. But does that make it evil? Is the practice itself evil? I would say no on both counts. I think we don't give Google enough credit for accomplishing all that they have without succumbing to the predatory practices of large corporations a la Microsoft. I submit that we have really lowered the bar on what it takes to commit evil, and we should consider that a testament to the virtue of Google management.

    Let's keep that in perspective. Slashdot discussions show that we don't even begin to hold our other sacred cow corporations (eg. Apple) to these extremely high standards.