Slashdot Mirror


Google Adsense Cracking Down on 'Tasters'

ZerothOfTheLaw writes "It appears that Google is going to eliminate Adsense for Domains for all domains younger than five days old. From the post 'The Good news is that the Quantity of advertising will be spread among fewer domains now and so those domain owners that actually own real full domains should receive more money if bid prices start to rise as a result of this. However some advocates of Domain Tasting say that perhaps no one will be able to serve the niche for some ads and no one will make money on the unserved ads.'"

46 of 187 comments (clear)

  1. That's a problem? by ScrewMaster · · Score: 5, Insightful

    However some advocates of Domain Tasting say that perhaps no one will be able to serve the niche for some ads and no one will make money on the unserved ads

    Good. Advertising revenue is not something that anyone is entitled to receive. Show me a site with useful content supported with unobtrusive advertising and maybe you'll get my eyeballs for a while. What we don't need are more linkfarms.

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:That's a problem? by jaiyen · · Score: 3, Interesting

      What we don't need are more linkfarms.

      Indeed, but Google seems to actively support this kind of domain squatting - see http://www.google.com/domainpark/ . Seriously, how does this 'service' they provide possibly fit into "don't be evil" ?

    2. Re:That's a problem? by empaler · · Score: 2, Insightful

      I have several domains that I've purchased, but they are currently only used for mail purposes. I did purchase them for actual use, but why not let me set up domain parking?
      (minor note is that I haven't, partly because I don't think anyone will visit randomly, and even if they do, why the hell should the follow links)

    3. Re:That's a problem? by STrinity · · Score: 4, Funny

      Slashdot has ads? One of these days I need to disable Privoxy, Adblock, and my Hosts file and browse the web like a normal person.

      --
      Les Miserables Volume 1 now up with my reading of
    4. Re:That's a problem? by MindStalker · · Score: 5, Interesting

      How bout this, Virtual tasting. You can have adsence ads for the 5 days, BUT you don't receive any real money and the advertisers aren't charged. This way you can know how successful the domain might be, without occurring actual ad revenue.

    5. Re:That's a problem? by Dun+Malg · · Score: 5, Insightful

      Slashdot has ads? One of these days I need to disable Privoxy, Adblock, and my Hosts file and browse the web like a normal person. For the last few weeks I thought there was a bug of some sort in Slashdot's fancy "New Discussion System". I'd expand an abbreviated post and there'd be this funny white space inserted between it and the next post, like there was an additional nested reply that wasn't getting displayed. It wasn't until I checked out something on Slashdot from a friend's computer that I realized that the blank space is supposed to contain a banner ad! Now I'm thinking I don't like their New Discussion System so much.
      --
      If a job's not worth doing, it's not worth doing right.
    6. Re:That's a problem? by ne0n · · Score: 2, Interesting

      Well, that clears up they mystery for me too. Thanks!
      New feature request for NoScript: CSS repair function to fix "missing" banner ads..

      --
      $ :(){ :|:& };:
    7. Re:That's a problem? by chaosite · · Score: 2

      Its called greasemonkey.

    8. Re:That's a problem? by ContractualObligatio · · Score: 4, Interesting

      Yup, same here.

      I promptly switched off the "I'm willing to test the new discussion system" flag. If they implement it, I'll stop using Slashdot.

      Suggestion - post to this thread if you think likewise, and we can take an opportunity to express displeasure at screwing up a discussion system due to an utterly misguided attempt at threading adverts in amongst our own posts.

    9. Re:That's a problem? by Anonymous Coward · · Score: 2, Interesting

      I just added div.inlinead { display: none; } to my user CSS file; took care of the whitespace problem!

    10. Re:That's a problem? by 1u3hr · · Score: 2, Insightful
      I have several domains that I've purchased, but they are currently only used for mail purposes. I did purchase them for actual use, but why not let me set up domain parking?

      If they don't have any content, putting ads on them is totally parasitic. Which is good for you, you make money for nothing, but a waste of time for everyone who stumbles on your page.

      But you knew that. If you don't care about ading more worthless crap to the world, fine.

    11. Re:That's a problem? by coolGuyZak · · Score: 4, Insightful

      I'd be careful. the last time I mentioned this, I was modded into oblivion.

      In any case, it's severely obnoxious. I'm stunned that the admins/editors/whatever. could consider this idea worthwhile, given how often we rail against similar behavior on other sites.

    12. Re:That's a problem? by Anonymous Coward · · Score: 2, Informative

      If you have Adblock+ installed you can add the following rule:

      slashdot.org#div(inlinead)

    13. Re:That's a problem? by mollymoo · · Score: 5, Insightful

      Because $0.005 per page is too much to pay I guess. Seriously, just fucking subscribe if you don't want to see the ads. It's cheap, the layout works better and you're not freeloading.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    14. Re:That's a problem? by Rich0 · · Score: 4, Interesting

      I probably wouldn't mind the new discussion system so much if it weren't so broken on konqueror.

      I'm sorry - I shouldn't need to use a specific web browser to view a particular website. Especially when my browser is one of the first to have been acid2 compliant...

    15. Re:That's a problem? by Anonymous Coward · · Score: 2, Funny

      That's a good solution but scales poorly from slashdot to the rest of the web.

    16. Re:That's a problem? by Dogtanian · · Score: 2, Funny

      Suggestion - post to this thread if you think likewise, and we can take an opportunity to express displeasure at screwing up a discussion system due to an utterly misguided attempt at threading adverts in amongst our own posts. I agree entirely, and I wonder how far this encroachment of adverts into discussions

      BUY TECHNO-TOSS AT THINKGEEK NOW!

      will go. Makes you wonder how it can get any worse than

      GREAT HOSTING DEALS AT RACKSPACE!

      that.
      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    17. Re:That's a problem? by mollymoo · · Score: 3, Insightful

      There is a difference between avoiding looking at something and ensuring you can never see something. I never suggested watching advertising should be mandatory, but having visible advertising is absolutely mandatory for the business model that pays for this site, your favourite search engine and a bunch of other stuff you use every day. By removing yourself from the pool of possible ad-viewers, you are removing yourself from the pool of people who pay for the services and content. The rest of us have to see more ads to generate the same revenue, so your selfishness really does impact other people. That is freeloading.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    18. Re:That's a problem? by andymadigan · · Score: 3, Insightful

      Having flashing, moving ads is not essential for any site. Lots of sites choose to make it that way, and that's why a lot of people install ad blockers. Anyone trying to make money loses all credibility when they piss of their customers.

      --
      The right to protest the State is more sacred than the State.
    19. Re:That's a problem? by Lavene · · Score: 2, Insightful

      The problem, to me anyway, is that I'm totally overloaded when it comes to ads. Everywhere, 24/7, someone is trying to sell me something. SMS ads on my cell phone, telemarketers on my landline, ads on my fax at work, ads on TV, radio, newspapers... people stopping me on the street pushing all kinds of products: phone companies, electric companies, vitamins, insurance, magazines. I'm just so fed up with ads that I protect my self in every way possible. I screen calls, answering only number I know, turn off my fax during the night, avoid ad supported TV channels and uses ad blocking software on my PC.

      Ads makes me aggressive. I yell at the insurance salesman on the street, I send angry e-mails to the TV channels when they send ads with louder sound than the regular program and I return everything I get in the mail without putting a stamp on it. And I never ever click on a banner if it happens to sneak by my ad blocking measures.

      I know some services are "ad supported" in order to keep the service "free". Well, good, but don't expect me to view the ads. Either charge me or kick me out but as long as a service is offered for free don't blame me for low income due to lack of banner clicking because my ad viewing circuits is already overloaded. Sorry...

    20. Re:That's a problem? by KDR_11k · · Score: 2, Insightful

      Advertising is necessary, noone denies that. What we hate is when advertising inconveniences us (gets in the way) or even damages anyone attempting to be productive. Linkfarms make search engines useless because they're often designed to even direct unrelated searches to their ads (so you end up with ads for stuff you weren't even looking for), domain squatting prevents people who actually want to build a real website from using a domain name that's not needed by anyone else anyway (squatting isn't a need in my book and speculators are simple parasites IMO so don't bother with the free-market-supply-and-demand replies) and spam causes huge costs for mail services while making the medium less useful. In short, these are caused by dysfunctional individuals that try to get a small profit while causing huge damage to everyone and I wouldn't mind if they were all lined up and brutally executed, they are of no value to anyone except themselves.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    21. Re:That's a problem? by Anxarcule · · Score: 2, Insightful

      My question to anti-advertising folks like you, then, would be something along these lines:

      Let's say your local cable company has a great new deal on a cable/tv/phone service combo that is $30 per month lower than what you're paying now. No strings whatsoever, they aren't trying to screw you over, they're just trying to steal market share away from their competitor.

      What is the best method of communication for them to alert you to offers like these?

  2. Tasting parasites by Ritz_Just_Ritz · · Score: 5, Insightful

    I never quite understood the "tasting" concept. The vast majority of the people utilizing "tasting" are doing it for unscrupulous reasons. Anyone with a legitimate need for a domain is going to be willing to pay the going rate to actually register one.

    1. Re:Tasting parasites by Firethorn · · Score: 4, Informative

      Well, imagine that you're a company/person contracted to build a website for XYZ Company. You come up with a dozen or so potential domain names, 'tasting' them in order to make sure they're available(without tying them up for a full year, or spending the money to register them for a year). You then present the domain names to the company, which picks the one they like the best, maybe one other for a redirect. You then release the other four and call it a day.

      Make sense that way. Abusers, of course, were not initially considered.

      --
      I don't read AC A human right
    2. Re:Tasting parasites by ShieldW0lf · · Score: 2, Interesting

      People are entitled to "Buyers Remorse" in a good chunk of the world. Aside from that, if they change their mind about an online purchase inside of a couple of days, they often utilize the facilities their credit card companies give them to cancel the payment, which incurs significant cost to the seller.

      If you don't give purchasers the ability to cancel their order without cost when they changed their mind, it generally ends up costing you more than it's worth.

      --
      -1 Uncomfortable Truth
    3. Re:Tasting parasites by Anonymous Coward · · Score: 4, Interesting

      In this case, there should be the option to "conditionally" purchase a name. You get a 5 day grace period, but the name cannot be associated any DNS records.

      This would give you the ability to grab the names for the client to consider, but not allow people to set up these link farms unless they actually shell out the money to outright purchase the name.

    4. Re:Tasting parasites by tomhudson · · Score: 2, Insightful

      People are entitled to "Buyers Remorse" in a good chunk of the world. Aside from that, if they change their mind about an online purchase inside of a couple of days, they often utilize the facilities their credit card companies give them to cancel the payment, which incurs significant cost to the seller.

      If you don't give purchasers the ability to cancel their order without cost when they changed their mind, it generally ends up costing you more than it's worth.

      Come off it - we're not talking people buying something retail here - we're talking domain names. Buy it because you want it or need it. Don't like it after a week -sell it. This whole "domain tasting" bullshit has to end.

      Try returning that losing lottery ticket the day after the draw. "Buyer's remorse"? Are you fucking kidding? Try returning your big mac an hour later. Try returning your custom-made whatever (and all domain names are custom - by definition, no two are alike).

    5. Re:Tasting parasites by ShieldW0lf · · Score: 2

      Come off it - we're not talking people buying something retail here - we're talking domain names. Buy it because you want it or need it. Don't like it after a week -sell it. This whole "domain tasting" bullshit has to end.

      Try returning that losing lottery ticket the day after the draw. "Buyer's remorse"? Are you fucking kidding? Try returning your big mac an hour later. Try returning your custom-made whatever (and all domain names are custom - by definition, no two are alike).


      Yeah, well, try telling that to your online payment processor. See how quickly their risk management team disconnects your account.

      --
      -1 Uncomfortable Truth
    6. Re:Tasting parasites by Anpheus · · Score: 4, Funny

      Way to ignore his points. On another note, tomorrow I'm off to buy lottery tickets with my credit card.

    7. Re:Tasting parasites by damiangerous · · Score: 3, Insightful
      Get rid of domain tasting. Institute "domain trials", those cost say $10 each trial.

      It costs $10 or less to register a domain.

    8. Re:Tasting parasites by ArikTheRed · · Score: 2, Insightful

      It's hardly a terrible thing. These people make money because there are currently vast inefficiencies in the advertising market. As long as there is money to be made people will do it, forcing companies like Google to close up the holes, either making their process more efficient in the mean time - or creating a new, possible legitimate, market. It amazes me how - when it comes to political articles - it seems the majority of Slashdoters are Libertarian Anarchocapitalists - yet when something like this comes up (a valid response to economic pressures), I read nothing but bashing the "parasites" for being "unscrupulous". That's what happens in an open economy, folks.

    9. Re:Tasting parasites by tkinnun0 · · Score: 3, Interesting

      Here's a secret: parked domain owners don't like click-fraud. They like clicks, but they don't like a large amount of clicks from persons not interested in purchasing whatever is being advertised. Why? Because the people paying for AdWords don't like click-fraud, they don't want to pay real money for nothing. So they take it up with Google, who now has to reverse the click-fraud, costing them money in work and lost revenue. So Google takes it up with the parked domain owner, who's not gonna like that.

      In the real economy, if you don't like a company, you can boycott them. In the parked domain economy, boycotting doesn't do anything. But instead of boycotting, you can picket them. Come back to the page day after day and click the links again and again. If you get enough people to do that, someone starts to lose money, and when people lose money, they take notice.

  3. Domain Tasting? by El+Torico · · Score: 4, Funny

    Mod me off-topic, but sometimes the English language takes a surreal turn - Domain Tasting? Does .mil have a metallic, cordite taste while .com is a cornucopia of flavors?

    --
    In the land of the blind, the one-eyed man is usually crucified.
    1. Re:Domain Tasting? by carpe_noctem · · Score: 2, Funny

      Guess what .cx tastes like, then....

      --
      "Quoting famous computer scientists out of context is the root of all evil (or at least most of it) in programming." - K
  4. Larry, Sergey by smittyoneeach · · Score: 2, Funny

    If your spam filter hadn't worked so well, you'd have seen the offer to sell you something to help you with that ageusia problem.
    You really should upgrade to Hotmail, so we can do a better job of serving you.

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  5. Why is Domain Tasting "Evil" by webword · · Score: 4, Insightful

    Why is is evil? Well, domain tasters are folks trying to capitalize on traffic they don't really own. That's kind of hard to understand but you have to understand the definition of domain tasting to full grasp that.

    This should also help understand the "evil" behind the practice...

    "In January 2007, VeriSign said that among the top 10 domain registrars, 95% of all deleted .com and .net domain names were the result of domain tasting." (Information Week)

    Google's doing this to protect users who get to these sites on accident. I guess it's good for everyone.

  6. They should close it down alltogether by broothal · · Score: 4, Insightful

    For me, Google adsense for domains is a scammers paradise anyway. How many hours haven't I wasted walking over "parked" domains trying to find a real domain. Let's face it - 99% of the "parked" domains aren't parked - they are purchased because people will visit them by mistake. It would be much faster if the domains simply didn't exist and as such wouldn't turn up in search results.

  7. Oblig by Trivial_Zeros · · Score: 3, Funny

    Don't taste me, bro!

  8. Re:Google Spam by Sigma+7 · · Score: 2, Informative

    It'll never happen, because there is no way Google would do anything to reduce it's revenue, but they really need to do something about Google Ad Spam on web pages. Domain name tasters don't pay google to have ads displayed - they get paid by google.

    As an example, we'll say that NetworkDNS registers a domain name that you look up. When you attempt to register from GoDaddy, you find it's been snatched up. When the 10 people that visit the site look at the page, Google pays NetworkDNS for showing these 10 ads while NetworkDNS pays nothing for tasting a registration. These 10 people are not going to follow links as most normal people can recognize a taster/pseudo-site page instantly - the result is that the ad impressions are weakened and the persons advertising don't get as much impact from advertisements that they should (as opposed to the real advertisements that you might see at the top of the page.)

    Let's take this a step further - instead of NetworkDNS doing registration, you have 419-scammers entering in new territory. They use third-party credit cards to fund the 5-day taste, make money from ads (or possibly transferring) within the five days, and the registrars get hit with a chrageback.

    More and more web sites have more Google Ad 'content' than real, useful information. Unless you encounter those sites by searching, don't visit them. Problem solved.

  9. What do you want to do about it? by oncehour · · Score: 2, Insightful

    We're all nerds here, and this seems to be a real problem. What can we do about it? Can a Firefox plugin be made to weed out flagged squatted domains? Have you physically complained to Google either through email, written letter, or even in a blog posting/article? Or on the other end, perhaps we could evelop a software suite for parked domains that provides relevant information. Parked domains are annoying, but they'd be less annoying if they were still relevant.

    It'd be kind of neat if accidentally typoing britenyspears.com brought up feeds with news on Britney Spears along with ads and other monetization schemes rather than just some boring Ad Directory that most are currently like. Anyway, my point is: If you hate this so much, why aren't you doing something about it? What can we do to stop it, or help to solve it? I don't imagine we can completely rule it out but there's bound to be plenty of ways we can weaken its hold. The world can't change unless you try to change it.

    1. Re:What do you want to do about it? by base3 · · Score: 4, Interesting

      I use the Firefox CustomizeGoogle plugin to filter linkfarms (e.g. *.info/*) and cloakers (e.g. experts exchange, O'Reilly Safari). I've no affiliation, just posting because this sounds like what you want.

      --
      One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
  10. Re:Google Spam by EVil+Lawyer · · Score: 3, Informative

    Um, you're kind of wrong about a couple of points. Google doesn't pay the site owner for "displaying" ads, it pays them when and only when someone actually clicks on those ads. Second, Google is, in a certain sense, "paid" by the domain name tasters, to the extent that the ad clicks generated by the tasting domains only exist as a result of someone tasting that domain: Google gets a certain amount, $X from the advertiser, whenever someone clicks on an advertiser's ad, and then pays $X-Y to the person who owns the page where the ad was displayed. So Google in effect is "paid" $Y by the domain tasters, in the sense that that click was only possible as a result of the page existing.

  11. Monetizing the bottom feeders by Animats · · Score: 3, Insightful

    I hope Google really does this. They need to, to restore their "don't be evil" reputation. Arguably, Google went over to the dark side when they started offering domain parking.. "Maximize revenue on your parked pages with Google AdSense for domains", they advertise. (Insert Darth Vader quote here.)

    "Domain tasting" is a drain on the anti-fraud systems of the Internet. All those domain changes help conceal phishing attacks, many of which involve buying domains with stolen credit cards and exploiting them before the credit card transaction is reversed. Blacklist systems like McAfee SiteAdvisor and PhishTank are always running behind the domain changes.

    We rate sites at SiteTruth, and all those domain changes are a headache for us. I'm considering taking the position that all domains less than 30 days old are junk, unless they have a good SSL certificate. Is that too severe, or a good idea? Comments?

  12. Domain kiting mainly by kbahey · · Score: 2, Informative

    According to the CBC they are mainly targeting so called domain kiting (repeated tasting), which will impact tasting too.

  13. Too many people assume $5 domains by Evets · · Score: 3, Interesting

    I think domain tasting has taken a turn over the years, but lets not forget why it was here in the first place.

    These days, I have no idea how I would go about registering a domain without paying for it. I don't see the option readily available at any registrars that I work with (although, I personally stay away from the big guns like godaddy and network solutions). It seems to me that the people who are doing it tend to be those who want to park domains and put ads up temporarily - and frankly I am opposed to this - as it's nothing but spam.

    Would getting rid of the tasting option get rid of these guys? No. It takes a minimal investment to create a certified registrar and at that point domain purchases are cheap enough that you can buy them in bulk at a price point that doesn't do much to preclude the web-spam business model.

    But looking back at the reasons for this in the first place - one might want to register a domain, but not have the money to do it immediately. One might change their mind about a registration. Yeah, in the days of $5 and $10 domains, these points seem to lose a great deal of value, but there was a time when it would cost you more than $100 to register a domain. There was also a time when dictionary words and 3 letter domains were widely available because there was no market for commerce on the internet.

    If a registrar were to make widely available the "pay in a week" model I certainly would not be opposed to it. If you want to attack the web-spam business model, I think you should do so directly - much like Google is doing.

  14. Have we lost sight of "evil"? by Aaron+England · · Score: 3, Insightful
    It seems every time Google gets itself involved in something questionable, we as a community immediately scream "EVIL EVIL EVIL" and this occasion is no different. Several posters have already mentioned that Google has "gone over to the dark side" with their domain parking service. But can anyone explain to me how allowing people to make money off domain parking is evil? Surely it is not even remotely on the same level as Yahoo giving up the identities of Chinese dissidents to the PRC.


    Have we as a community lost sight of what evil really is? I would agree with you that it is somewhat annoying to accidently stumble upon a link farm. But does that make it evil? Is the practice itself evil? I would say no on both counts. I think we don't give Google enough credit for accomplishing all that they have without succumbing to the predatory practices of large corporations a la Microsoft. I submit that we have really lowered the bar on what it takes to commit evil, and we should consider that a testament to the virtue of Google management.

    Let's keep that in perspective. Slashdot discussions show that we don't even begin to hold our other sacred cow corporations (eg. Apple) to these extremely high standards.