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NVIDIA To Buy AGEIA

The two companies announced today that NVIDIA will acquire PhysX maker AGEIA; terms were not disclosed. The Daily Tech is one of the few covering the news to go much beyond the press release, mentioning that AMD considered buying AGEIA last November but passed, and that the combination positions NVIDIA to compete with Intel on a second front, beyond the GPU — as Intel purchased AGEIA competitor Havok last September. While NVIDIA talked about supporting the PhysX engine on their GPUs, it's not clear whether AGEIA's hardware-based physics accelerator will play any part in that. AMD declared GPU physics dead last year, but NVIDIA at least presumably begs to differ. The coverage over at PC Perspectives goes into more depth on what the acquisition portends for the future of physics, on the GPU or elsewhere.

22 of 160 comments (clear)

  1. off on a tangent by User+956 · · Score: 3, Funny

    The Daily Tech is one of the few covering the news to go much beyond the press release, mentioning that AMD considered buying AGEIA last November but passed

    Well, that's because they were pondering a similar strategy to Microsoft, and were going to buy Yahoo.

    --
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    1. Re:off on a tangent by ma1wrbu5tr · · Score: 4, Funny

      Here's a strange tangent... or two

      It's almost like some bizarre comic.

      Lets imagine that AMD and ATI teamed to to be the Super Friends.

      And Intel and nVidia are the Legion of Doom.

      Now, let the battle for the universe begin.


      At least that's how I feel when I read ./ers comments sometimes.
      We geeks tend to take ourselves entirely too seriously,

      Grammatical and spelling errors are bonuses.

      --
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    2. Re:off on a tangent by mabhatter654 · · Score: 4, Informative

      except Intel doesn't think they need Nvidia... that's why they've got nearly all the notebook vendors pumping out crappy built-in graphics that just barely run Windows Vista. ATI saw the writing on the wall and got themselves bought by AMD. Now AMD battles on CPUs, integrated graphics, and high end graphics... Intel can never buy Nvidia because they'd be instantly sued. Nvidia overpriced themselves, even with all the work they did for AMD, and the matching logos... stock holders were just too rich for AMD.

      This makes Nvidia the "odd man out" because they don't make processors. Both Intel and AMD have integrated solutions and obviously want physics processing on the CPU so that they can sell 7 core 3.21GHz processors. NVidia has to break the mold if they want sales... they got shunned the last round of consoles for IBM and ATI, and Microsoft pretty much let ATI write the book for DX10 this round. NVidia + Ageia only makes sense if they'll make an open source console that runs either AMD or Intel CPUs. Games would need to run flawlessly, without "installing" just like a console. There's a hole for PC gaming right now... Apple's not filling it (they think it's stupid) Wintel is not helping (Microsoft only wants Vista gaming, and Intel wants to sell integrated graphics) so a well done Linux console could help... but there's too much IP in the way to make it happen.

    3. Re:off on a tangent by default+luser · · Score: 3, Informative

      But Sun doesn't have an x86 processor, and this is the key.

      Nvidia needs a an x86 processor to compete. Sure, Nvidia could just adapt their GPU architecture and expand the language to make a general-purpose VLIW processor. They could package it and sell it as an Itanium competitor. But nobody wants to use a non-x86 chip in mainstream markets, and that's where the long-term money is.

      This is why Windows, Linux, Solaris, BSD, and now even OS X run on x86: if your OS has redeeming or unique qualities, more people will buy based on OS features alone if your hardware platform is agnostic.

      And herein lies two problems: one, while you can make x86 processors without a license, you are constantly in danger of litigation from Intel's massive patent portfolio. In the last two decades, every x86 chipmaker has eventually negotiated a cross-license agreement with Intel. The other problem is, it is hard to build a new x86 processor from-scratch. Thus, a takeover bid for an x86 processor manufacturer is likely the best way to solve Nvidia's problem; they get a license to keep Intel at-bay, and a solid starting point.

      I'm thinking Via, personally. Their sales have slumped in the last year, and they've stopped making Intel chipsets. In fact, Intel has been bullying poor Via for the last year, offering a new Intel chipset license if they just stop manufacturing CPUs. Either Nvidia will buy Via, or Via will spin-off their processor division for some cash. Thanks to the Intel cross-license Via purchased along with IDT, their processor arm is a goldmine in the long-run.

      --

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      And occasionally whores for Karma.

  2. Must bundle with GPU by Macfox · · Score: 4, Insightful

    This won't float unless they bundle it with the next generation GPU. AGEIA haven't been able to get traction with a dedicated card and neither will nVidia, unless a heap of games support it overnight.

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    1. Re:Must bundle with GPU by Kyrubas · · Score: 5, Insightful

      It might be that nVidia doesn't even intend to use the overall PhysX stuff at all, but instead wants to tear it apart for the patents on specific design patents further optimization of their GPUs.

    2. Re:Must bundle with GPU by RelliK · · Score: 5, Informative

      I always thought that GPU + physics engine would be a perfect combination. Ultimately, the AGEIA card is just a DSP + software driver for calculating physics. A GPU is... also a DSP + software driver for calculating graphics. It wouldn't be too hard to write a driver that does both: some of the pipelines could be allocated to graphics, and some to physics. Might even make a software-configurable to dedicate more/less units to physics.

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      ___
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    3. Re:Must bundle with GPU by RelliK · · Score: 3, Insightful

      Every GPU is similar in design to IBM Cell. It's just a simple but massively parallel DSP with very fast local memory.

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      ___
      If you think big enough, you'll never have to do it.
    4. Re:Must bundle with GPU by Rival · · Score: 4, Interesting

      Games are great at motivating the development of better video cards, and to some extent bus speeds, processors and other non-gaming-specific components. This is a good thing, though I have some old-man opinions on how Moore's Law is spoiling many developers.

      That being said, I don't believe games drive the adoption of hardware as much as you might be thinking. As a case in point, look at Vista. Ugly and bloated, yes, but perforce nearly everywhere. And the minimum requirements for Aero (which is the one feature your average user is going to jump on -- ooh, it's pretty!) are going to do more to push the next large jump in base video card standards than any given game.

      Retailers don't have enough fiscal incentives to stop pushing Vista, even if they do try to gain positive PR by selling Ubuntu or XP on a few low-end models. And if they're pushing Vista, they want to support the pretty interface the public expects. By making hardware-accelerated rendering a practical requirement of the OS, Microsoft has raised the bar of the "minimum acceptable" video card.

      Right now we see physics cards as a niche product, barely supported. It has been the same with all technical developments. But if we're heading toward 3D interfaces (which I believe we are,)then physics can only play an increasing roll in such an environment. If that should become the case, then a dedicated processor will be much more valuable then assigning a generic CPU core to try and handle the calculations.

    5. Re:Must bundle with GPU by milsoRgen · · Score: 5, Informative

      http://en.wikipedia.org/wiki/Physics_processing_unit#Cell_Processor_vs_PPUs
      http://en.wikipedia.org/wiki/Physics_processing_unit#GPUs_vs_PPUs

      There are differences. Otherwise Sony wouldn't have wet themselves when they announced Cell technology in the PS3 or Microsoft could of countered their ATI GPU was pretty much the same thing or more powerful or however the market types would of spun it if that was the case

      --
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    6. Re:Must bundle with GPU by mikael · · Score: 3, Interesting

      With the current PC architecture, the CPU has to send data to the Physics card, read the data back, then finally send it down to the GPU. This would have to be done for things like character animation (ragdoll motion), particle systems for visual effects (bouncing off the scenery/characters). Ideally, you would want the Physics processor to have a direct path to the GPU. Then you could avoid two of these steps.

      And if nothing else, Nvidia also get a team of engineers who have worked together and have both DSP and current game industry technology experience.

      --
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    7. Re:Must bundle with GPU by 644bd346996 · · Score: 5, Interesting

      Don't forget that PhysX has software out there, too. It hasn't been doing well against Havok, but it's obviously in NVidia's best interests to promote the use of physics engines in games, seeing as they could provide the hardware acceleration for them. I expect the PhysX engine will soon have the ability to use NVidia GPUs, and it will pushed as a more viable competitor to Havok, especially since Intel cancelled Havok FX.

    8. Re:Must bundle with GPU by Wesley+Felter · · Score: 3, Interesting

      There's nothing stopping you from buying a low-end PC and installing a real GPU. AFAIK, most systems with integrated graphics still have a PCI Express slot so you can upgrade.

      I also don't see any gouging going in in gaming PCs. I recently built a $1000 gaming PC and prebuilt models with similar specs were selling for $1100-1200, which is not much of a markup.

  3. The Future of Physics by calebt3 · · Score: 5, Funny

    the future of physics I am personally hoping that the future of physics leads to warp engines.
    1. Re:The Future of Physics by Anonymous Coward · · Score: 5, Funny

      I'd be satisfied with socks that stay up by themselves.

  4. Whither Nvidia/PhysX? by Crypto+Gnome · · Score: 4, Insightful
    1. Purchase Aegia
    2. Continue selling dedicated Physics addon-cards
    3. Integrate PPU onto Graphics Cards
    4. (somewhere along the line, get full Microsoft Direct-Something endorsement/support of dedicated physics processing)
      • possibly by licensing to AMD "PPU included on Graphics Card" rights, thusly invoking the power of Least Common Denominator
    5. Integrate PPU circuitry/logics into GPU (making it faster/more efficient/cheaper than equivalent solution licensed to AMD)
    6. ?? Profit ??
    In the end, for this to *really* succeed, it needs to be a "Least Common Denominator" factor. So it *requires* full support by Microsoft and Direct-X (them being The Big Factors in the games industry). And in order to get full support from The Windows Monopolist, you'll probably (not absolutely necessary, mut it'd make it much easier to convince Microsoft) need to enable AMD/ATI to leverage this technology, to some degree.

    Remember folks, Nvidia don't need to *kill* AMD/ATI, they only need to stay one or two generations ahead of them in technology. So they *could* license them "last years tech" for use on their cards, to make "Least Common Denominator" not a factor which excludes their latest-get tech implementations.
    --
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  5. Interesting news. by Besna · · Score: 3, Insightful

    The computing industry is seeing a dramatic shift towards single-package parallelism. Yet again, the x86 architecture largely holds back the CPU from becoming more all-purpose and doing GPU and PPU activities. There are actual engineering reasons you can't have a truly general-purpose ASIC (you can with an FPGA, but that would be too slow for the purpose). The GPU and PPU is where the interesting stuff is. They can actually write new macroarchitecture! They can design on-chip parallelism with far greater complexity without the need for a backwards-compatible architecture.

    The exciting aspect to this acquisition is the stronger fusion of two companies that have the ability to harness processing power without historical limitations. ATI/AMD really didn't have this, with AMD stuck with x86. Something like Cell is interesting in this space. However, it lacks flexibility in matching up the main core with the secondary cores. Why bring in PowerPC, for that matter?

    This will lead to great things. It is fun again to follow computer architecture.

  6. Re:I guess I can stop waiting for Linux support by moosesocks · · Score: 3, Informative

    Unless something's changed in the past year or two it's been since I stopped using Nvidia, their drivers always tended to be quite good.

    They were Binary-only, but they were good in that they were fast, stable, and supported all the major functions of their cards. Hardly half-assed if you ask me.

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  7. Fab capability... by Junta · · Score: 3, Insightful

    I would disagree with your characterization of the migration to P4 to core as 'quick'. I would also not declare Intel successfully turning around a product that was competitive across the board with AMD until Core 2, when they pulled in the good instruction per clock and the 64 bit instruction sets all together. It took years for Intel to develop something that *almost* completely dominates the AMD equivalents (one could still make a case for the AMD memory architecture at scale, which Intel will counter with QPI this year). And the clock didn't start ticking until AMD forced their hand.

    If it takes a company like Intel years to crank out something like that, a company with debatably the top notch fabrication capabilities in the world, what are nVidia's chances, given that only now they are feasibly able to leverage 65 nm fabrication processes for manufacture of their chips. Fabrication processes aren't everything, but it is a decent indicator of how the cards would be stacked for nVidia going into that market.

    I personally would love to see nVidia enter the market with a viable offering, if only because I fear AMD is blowing the situation and the market desperately needs comparable vendors to compete, but I'm not optimistic about nVidia's capabilities.

    --
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  8. Re:A physics card is just dual-core for the idiot by sssssss27 · · Score: 3, Interesting

    I don't think you are thinking grand enough. I remember the days where you didn't need a dedicated graphics card to play games and I'm only 21. You really didn't get improved game play per say but it did look a heck of a lot better. A dedicated physics processor though has the potential to vastly improve game play and realism.

    Imagine instead of designers creating models of buildings they actually built them. That is a brick building had individual bricks all stacked on each other. Whenever you hit it with an explosive it would actually crumble like a real building or burn like a real building. That is a lot of calculations which a general CPU isn't the best at.

    The thing is not enough people have PPUs in their computers so you can't include it into core game play yet. Hopefully nVidia acquiring Ageia will allow them to start bundling it with their GPUs or even better yet offer it embedded on their motherboards. While graphics are easily scaled, game play elements are not. I wouldn't be surprised if you see PPUs being crucial to the game on consoles before PCs.

  9. Re:Why do we need physics cards? by NeMon'ess · · Score: 4, Insightful

    With physics acceleration, the little things that don't feel real could be done.

    Running through grass could cause it to deform and brush the character, and some of it gets stepped on and stays bent down. Or in sports games, each limb could have a better defined clipping box and rules for how it can flex.

    Then when two players collide going for a ball, they hit more realistically and don't clip through each other. Especially on the slow motion replays it would look nice.

    Or in a racing game, when cars crash, they could really crash. Imagine bodywork deforming and "real" parts going flying, instead of only a flash of sparks.

    Also, it would be cool for grenades and other explosives to properly damage the room and buildings in games that want realism. Walls that crumble into rubble. Tables that break into chunks and splinters. Ceilings that collapse when the supports are destroyed or weakened too much.

    Then outside, no more indestructible walls. When I ram a truck or tank into an unreinforced building, something actually happens. As in the vehicle crashes through the wall, or continues through the building with momentum.

  10. Re:Why do we need physics cards? by TheThiefMaster · · Score: 3, Interesting

    The biggest problem in FPS game physics at the moment is a ridiculously trivial one:
    When the player moves forward he pushes whatever is under him forward.

    I'm not kidding, try standing on something and moving. In reality there's no real problem, as long as the centre of gravity of you+object is under the object's base. If it's light enough, you might kick it out behind you. In a game, 99% of the time you will kick the object under you forwards and out from under you.

    Try standing on a barrel in Half-Life 2 for example. The game even gives you a puzzle at the start where you have to stack crates to get through a window, where you can notice this problem.