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NIN's Music Experiment Sells Big Numbers

An anonymous reader writes "It looks like Trent Reznor's new Nine Inch Nails album experiment is a success. Among the various options he gave fans, the most expensive was the $300 Limited Edition Ultra Deluxe Package. It took just over a day for that package to completely sell out, earning Reznor $750,000 in revenue from just that option alone."

91 of 452 comments (clear)

  1. Awesome! by dancingmad · · Score: 5, Interesting

    As big name artists like NIN and Radiohead pave they way, I fervently hope and pray we are seeing the end of the RIAA.

    I haven't bought an American CD in years because of how the RIAA strong armed colleges and effectively shut down web radio.

    This system is far fairer to the artists as well; they get a far bigger piece of the pie. There will be fallout for artists I am sure, but I think it will lead to a far richer music industry in the U.S.

    In short, I am just really happy that a few bands are beginning to pave the way to a world without an RIAA.

    --
    "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
    1. Re:Awesome! by AlienIntelligence · · Score: 3, Insightful

      I would like to think positively in that regard. I do fear that success of this sort will only lead to backlash and a more intense milking of the failing biz plan that they are clinging to like the parasites they are. Ever scorch a set-in tick? They bite harder.

      --
      For me, it is far better to grasp the Universe as it really is than to persist in delusion
    2. Re:Awesome! by pipatron · · Score: 5, Insightful

      success of this sort will only lead to backlash and a more intense milking of the failing biz plan that they are clinging to

      Which will lead to even less CD sales, more public outcry, and even more artists doing the same thing as NIN. Eventually, RIAA won't have any funds left to abuse us with, either by the member companies leaving, or the member companies bleeding dry.

      --
      c++; /* this makes c bigger but returns the old value */
    3. Re:Awesome! by penix1 · · Score: 4, Insightful

      They have already gone this route by trying (and continuing to try) to introduce legislation mandating a "media tax" on all ISPs much like the Canadian blank CD tax. If they can't get their pound of flesh from the artists, they will try the other end of the supply chain...US!

      What I can't understand is the media companies keep claiming a decline in sales yet also report record profits. This is more true of the movie industry than the music but still, it doesn't make any logical sense to me. It is like the oil industry claiming to need tax relief while showing record profits. I just don't get it...

      --
      This is a sig. This is only a sig. Had this been an actual sig you would have been informed where to tune for more sigs.
    4. Re:Awesome! by Stanislav_J · · Score: 5, Funny

      What I can't understand is the media companies keep claiming a decline in sales yet also report record profits. This is more true of the movie industry than the music but still, it doesn't make any logical sense to me. It is like the oil industry claiming to need tax relief while showing record profits. I just don't get it...

      The media companies need those profits to invest in exploration to find new sources of music. Experts believe that music extraction has reached its peak and is now declining. Not to mention the manipulating tactics of OMEC (Organization of Music Exporting Countries). Unless you want to pay $5 per gallon for your music, you shouldn't begrudge those profits.

      --
      "Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket." -- Eric Hoffer
    5. Re:Awesome! by AGMW · · Score: 5, Interesting
      In short, I am just really happy that a few bands are beginning to pave the way to a world without an RIAA.

      It's happening all over - about 18 months ago a new music site called Sellaband opened its doors to unsigned Artists around the world. The object is to pre-sell copies of your next album at $10 (US) a piece. Once you hit $50000 you are put into a top studio with top producers and for each $10 Part a Believer purchases they get one copy of the 5000 Limited Edition versions of the album. Regular editions are also made available for the Artist to sell at gigs etc, and now Amazon.co.uk have signed up to sell them, and even pre-order 100 copies by buying 100 Parts once each Artist reaches $30000.

      The Believers then get a share of the advertising revenues, and sales of the regular CD, plus anything they can make on selling any spare Limited Edition CDs, the Artist gets a third, Sellaband gets a third and the 5000 Believers share the last third. It's not going to make you a millionaire but its sort of fun!

      So far there are over 6000 Artists registered, with 17 having made the $50000, last night Kaitee Page became the latest, and 7 of them now have their albums available from the Sellaband shop where you can purchase the CDs or download the tracks - the first three tracks are free and the others are all on 50c (US) each

      --
      Eclectic beats from Leeds, UK
      handmadehands.co.uk
    6. Re:Awesome! by WallaceAndGromit · · Score: 3, Insightful

      If you are going to make that analogy, you forgot to mention the high price we (the US) pay, through taxes, to provide military security around the globe to protect our music interests. Unfortunately, this price is not included in the cost of music that we buy, but instead is buried in our tax bills, so we have no real clue how much this security is actually costing. Also, even those of us who wish to conserve music (Prius pumping out Bach) still pay the same protection price as others (Escalade pumping out Hip-Hop), on average, because of this method of financing music security. While I would not support a music tax that is simply paid straight to the RIAA to increase profits, I would say a music tax, used to cover the true costs of security, would be enlightening and fairer to those of us who chose to conserve.

      --
      Name: Mr. Anon E Mouse; SSN: 555-55-5555
    7. Re:Awesome! by ronocdh · · Score: 4, Insightful

      Ever scorch a set-in tick? They bite harder.
      First off, you shouldn't be burning ticks out. Removing with tweezers runs the risk of breaking the tick and thus raises the odds of contracting Lyme disease (among other things, so this method is often used in conjugation with topical antibiotics on hand). A much safer, more reasonable method is to cover the entire area around the tick with petroleum jelly, thereby suffocating the tick.

      I bring this up because Trent et al. aren't burning their ticks out, they're suffocating them. They just smear on the Vaseline and forget all about it, going about their business while the tick tries to scramble through the mysterious ooze to get air.

      And raking in astounding profit while they're at it, I feel compelled to add.
    8. Re:Awesome! by somersault · · Score: 3, Insightful

      Personally, I wouldn't pre-pay $10 for something I've never heard. I'd rather that a band recorded at a cheap-ish record studio and got a few songs recorded. If they then have something worth listening to then I would gladly pre-pay the $10, though I still think $30000 just to record an album is a bit much. I've preferred the recordings we made at £14 an hour to the time we spent £750 for a couple of days of recording and mixing - though the guy at that place obviously just sucked at mixing, it was far too bass heavy so that didn't help my opinion of fancy equipment and recording rates..

      --
      which is totally what she said
    9. Re:Awesome! by Xest · · Score: 4, Interesting

      I like the sentiment of your post, I really do.

      But whilst people keep buying products from the likes of Sony et al. such as the PS3, DVDs and so forth then the RIAA isn't going to go away anytime soon by way of financial drought.

      Unfortunately the RIAA isn't some isolated entity that can be vanquished, it's made up of a lot of major multi-nationals with massive amounts of resources that can be pooled from other business areas if need be.

      The best bet for destroying the RIAA is to ensure the current companies that make up the RIAA don't have control of the next generation of music distribution and that the companies involve in the next generation of music distribution aren't equally as evil as the current generation. Ideally we need to see companies like Sony pull out of their music business altogether in the long term, although that's a tall order and with the massive amount of resources and the massive footing these companies have in the music industry I'd be surprised if we can get them to withdraw altogether.

    10. Re:Awesome! by aproposofwhat · · Score: 2, Interesting

      Unfortunately the RIAA isn't some isolated entity that can be vanquished, it's made up of a lot of major multi-nationals with massive amounts of resources that can be pooled from other business areas if need be.

      I can't see a (rational) manager of a multinational business taking money from a profitable area of business to piss it away on what is obviously a failed business model - I foresee the big labels shutting down, or at least not producing new content unless it's by established 'artists' in whom they have a major investment.

      If I were in charge of Sony, I'd be looking to sell off the music part of my business, because there just isn't the return on investment anymore.

      Hopefully some complete arse of a venture capitalist would buy it, like the clueless clowns that bought EMI, and they'd piss all their money down the drain rather than mine.

      --
      One swallow does not a fellatrix make
    11. Re:Awesome! by zotz · · Score: 4, Informative

      We are looking for ways to earn some money from our music now. I just re-looked at Sellaband yesterday. The thing is, from what I can tell, we can't do business with them as we want our work to be licensed CC BY-SA and they do not offer us that option. I will probably be contacting them directly to make sure though. Magnatune seems to suffer from the same problem. Jamendo looks like they may work for us.

      all the best,

      drew

      --
      FreeMusicPush If you want to see more Free Music made, listen to Free
    12. Re:Awesome! by pipatron · · Score: 2, Interesting

      Unfortunately it's probably not that easy. Let's continue with Sony as an example. You could argue that they want to keep the media division in order to have content to play on their locked-in hardware like MiniDisc and Blu-ray. Thus, even if they actually lose money on it, it's still important for them in a marketing sense.

      --
      c++; /* this makes c bigger but returns the old value */
    13. Re:Awesome! by StuckInSyrup · · Score: 2, Interesting

      The best way to remove a tick is to catch it firmly with a forceps close to the skin and simply pull it out. Suffocating it using vaseline or some sticky stuff results in the dying tick vomiting the half digested contents of its gut back into the wound, increasing the risk of infection.
      Is there an analogy with this whole Renzor vs. RIAA business? Perhaps that a slowly dying parasitic organization will be even more dangerous?

      --
      Ni.
    14. Re:Awesome! by MindStalker · · Score: 2, Insightful

      Sony is making tons of money off the licensing from blue-ray, Sony brand movies are few and far between. One could definately forsee in the near future Sony licensing some type of music version of blue-ray (where the disc are smaller and cheaper because even the FLAC versions of your songs probably won't need 40GB) that will play in blue-ray players as well as other high end equipment. Shrugs, maybe maybe not.

    15. Re:Awesome! by sm62704 · · Score: 3, Insightful

      Personally, I wouldn't pre-pay $10 for something I've never heard

      Me either; but then again I work for a living, like you probably do. Ten bucks is a half case of beer, or a CD (or two) from a local band, or a DVD. I guess it's hard to understand the value of something you have in limitless supply, even if it's something everyone is short of. I think those commercials for Donald Trump's "how to get rich" book are hilarious. WTF does someone born into wealth know about GETTING rich?

      I still think $30000 just to record an album is a bit much

      I'm afraid the fellow's not going to get much business. Guys I know are recording in professional studios, and even with cover art, commercial duplication, etc it's only costing them a few thousand. Thirty grand is insanely high. Three grand would garner business, thirty is insane.

      --
      mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
    16. Re:Awesome! by JesseMcDonald · · Score: 4, Interesting

      I'm fairly sure the reason Magnatune et al. only offer the CC "no commercial use" license is that they derive a significant portion of their revenue from their 50% cut of any commercial licensing fees. BY-SA licensing would offer them very little as no one would need to pay extra for commercial licenses.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
  2. Re:BLU by splutty · · Score: 4, Insightful

    Obviously you've never heard Nine Inch Nails live, or on CD for that matter. Trent doesn't need to artificially 'noise himself', really. He does that well enough on his own (with the help of his ever changing band, of course)

    I'd say go and download his music, and you'll see what I mean.

    --
    Coz eternity my friend, is a long *ing time.
  3. Good news, but how good? by Bryan+Ischo · · Score: 5, Insightful

    That is good news for artists who want to publish their own music. Clearly such a business model can be successful for the artist.

    However, is this success likely to be duplicated? Is it just because this concept is so novel that so many people were willing to pay so much for the special edition? Would that many people line up to buy the special edition of his next album? Are other artists as likely to experience this success once such things become more mainstream and less unique?

    Part of the criteria that people use in deciding the value of something is how rare and unusual it is, and since this is one of the first such instances of an artist-produced album, I wonder if the profits that Trent Reznor has enjoyed here will be sustainable for other artists.

    Consider: all of the people who paid $300 for his special edition release, probably listen to many other artists as well. Would they spend $300, or anything close to it, for special edition releases of albums from all the other artists they like? Probably not; most almost certainly couldn't afford to pay $300 x N artists x M albums; Trent was savvy enough to do it first, so he gets to enjoy what is likely an unsustainable pricing model.

    I'm not trying to belittle his accomplishment, which is awesome (although I personally wouldn't know a Trent Reznor song from a Barry Manilow song, I'm glad that someone is pushing the boundaries for music distribution and trying to fix the music publishing system), I'm just trying to point out that anyone who thinks that all artists can be this successful, need to realize that this is unlikely to be duplicated, based on purely economic considerations.

    1. Re:Good news, but how good? by Orlando · · Score: 5, Funny

      although I personally wouldn't know a Trent Reznor song from a Barry Manilow song

      I guarentee that if I played you one of each you would know the difference :)

      --
      -= This is a self-referential sig =-
    2. Re:Good news, but how good? by MaineCoon · · Score: 4, Informative

      The other prices are astounding:

      Free download of 9 songs, with 40-page PDF.
      $5 for a one-time-download in one of 3 DRM-free formats, including PDF and many digital extras (wallpapers, etc)
      $10 for songs on 2 CDs, PLUS the download
      $75 for songs on CDs, plus DVD with all tracks in all digital formats, plus BluRay disc with HD audio and slideshow, plus download

      The $5/$10 price points set new precedents... especially considering this is 36 tracks. That's far cheaper than iTunes or normal CDs.

      --
      Hunt your preferred prey at Aliens vs Predator MUD. Join the war at avpmud.com port 4000
    3. Re:Good news, but how good? by pipatron · · Score: 4, Insightful

      Consider: all of the people who paid $300 for his special edition release, probably listen to many other artists as well. Would they spend $300, or anything close to it, for special edition releases of albums from all the other artists they like?

      No, but all of those that didn't spend $300, but only bought the cheap $5 version, are also listening to a lot of other bands, and would probably buy the $300 collectors edition from some other artist that they love. As you say, people don't have the money to spend $300 on every artist they want to hear, no matter what RIAA claims. Most people do want to spend some amount of money on culture though, and things like this shows that they will do that, even if they can get the content for free by other means.

      --
      c++; /* this makes c bigger but returns the old value */
    4. Re:Good news, but how good? by RSA7474 · · Score: 3, Insightful

      His success is highly supported by the fan base he already had, which was in turn partly because of his prior label and manager.

      The internet makes it easier for people to find music, but still not at the scale radio play will get them. If an artist signs onto a big label such as Universal, and the label buys them radio time, they will become popular.

      To get to my point, this model may be innovative and inspiring, but it isn't going to work for Joe band that records in their basement and tries to market their album for free or pay.

    5. Re:Good news, but how good? by rjcarr · · Score: 2, Interesting

      I liked your comment but you're making a bad assumption:

      "Would they spend $300, or anything close to it, for special edition releases of albums from all the other artists they like?"

      Sure, many people listen to dozens if not hundreds of different artists, but when asked, they'd say they only have 1 or 2 or a few favorites. It seems NIN are favorites to 750,000 / 300 fans, but there might be just as many Barry Manilow fans willing to pay just as much and sell just as many copies.

      The intersection of this fan base is likely to be very small, though. :)

    6. Re:Good news, but how good? by Stuart+Gibson · · Score: 4, Insightful

      I think that those of us who paid $300+ dollars ($383 to get it to the UK and I expect I'll have import duty to pay on top of that) are the die hard NIN fans. There are maybe two or three other bands that I'd drop that kind of cash on for a single release and I don't think it has anything to do with the business model. NIN are a band that have a lot of very rabid fans and then a lot of others who like their stuff and will happily pay for the $5 or $10 package. Then there are those who will spend the $5 just an a screw you to the RIAA and to show support for the model.

      All cult music acts could produce something in this price range and the hardcore will buy it, but I suspect that 2500 was the right number to produce for this. I'm sure they could have sold 5000 copies, but at that point you're probably pushing the market limit of people willing to spend $300 on one album.

      --
      It's all fun and games until a 200' robot dinosaur shows up and trashes Neo-Tokyo... Again
    7. Re:Good news, but how good? by badpauly · · Score: 5, Insightful

      The fan-base may be due to the label, but the 'anti-label' mentality that Trent/NIN has is also due to the label. TR/NIN has been pushed by the labels, as most bands have, for his entire career. His second release almost never made it, with the label blocking all attempts at recording, and resulted in him recording in secret, at his expense, in order to complete. That release won him a Grammy. His label attempted to block him appearing on an EP, resulting in the releasing artist distorting his vocals and claiming it was someone else. These are just two of many instances where the label tried to block the artist, while complaining the artist doesn't do enough for them. And they then wonder why the bands fight back? TR/NIN now have almost everything they have released available for free download, are now releasing music in a non-traditional manner, and making a damn good show of it. A few more releases from a few more bands like this, and we will hopefully see the death of the old-school mentality in record labels, and a shift towards a fairer industry that will benefit all parties - and not just the suits on the top-floors of the labels.

    8. Re:Good news, but how good? by EdIII · · Score: 5, Insightful

      I'm just trying to point out that anyone who thinks that all artists can be this successful, need to realize that this is unlikely to be duplicated, based on purely economic considerations.
      There are few things I think you should consider. First FTA:

      Each Limited Edition is numbered and personally signed by Trent Reznor. Strictly Limited to 2500 pieces. Limit one per customer.
      You question whether this is a sustainable business model for the rest of the artists, since you postulate that this is a one time reaction to a novel idea.

      I would ask this question instead. Is it reasonable to assume that there are 2,500 "hardcore" Nine Inch Nails fans?

      The answer, IMO, is yes. I am just like you, and I am not a Nine Inch Nails fan to the point that I can identify their songs on the radio. However, I do know there are plenty of people that love their music. I would be surprised if 5,000 people did not buy the limited edition.

      Now I am a big fan of some other bands. Their names are not important. What is important, is that I would consider spending $75 or even $300 on a limited edition album they produce. Especially, since I know that it is direct to the artist, no godless fucking burn-in-the-fiery-pits-of-hell middleman media exec scum (insert more rage against the big media machine here). I would not do it for many, that is sure, but people like me are the reason why I say the limited edition price point will be sustainable. It is just statistics. If a band is popular enough, they will have a small percentage of people willing to pay the higher price points for whatever reason you want to postulate as to why.

      So I believe that you are wrong in your assessment that this is unlikely to be repeated. I think that you are correct, in that most fans listen to many artists and have only so much money to spend, and that there are economic considerations here. However, we have not heard what the numbers are for the 5$ and 10$ price points yet. It may turn out to be that it is entirely possible for popular artists to sell competitive price points with iTunes, Amazon, etc. and yet also sell a few thousand die hard fans the much higher price points.

      Trent Reznor is also not the first to offer it for free either. Rainbow Whatamacallit band (no offense, i just have no idea which band did it) did something like that awhile ago too. Trent is just adding some price points to it that people can choose right off the bat with different levels of the product being available. Whether or not the next artist is the 2nd to do this, or the 22nd will probably not affect the people that will buy it just to make a statement against DRM either. Point in fact, I am ONE OF THEM.

      I can also see a huge appeal to bypass Big Entertainment, and deal with Artists directly. To say that the RIAA and the MPAA (MAFIAA) have done a lot of damage with public relations, is a whopper of an understatement. There is a backlash against them right now and the whole paradigm they shove down our throats that we "don't own our music" and cannot do what we want with it. So there may be a huge number of people, that although not paying for music now, will rush to the Internet to support the "cause" and their favorite Artists. Combine those people, with the people that make up the sales on Amazon and iTunes alone, and that represents a huge amount of potential business.

      Your question is certainly insightful, however I think you are wrong in your assessment.
    9. Re:Good news, but how good? by Bogtha · · Score: 4, Insightful

      Are other artists as likely to experience this success once such things become more mainstream and less unique?

      Part of the criteria that people use in deciding the value of something is how rare and unusual it is, and since this is one of the first such instances of an artist-produced album, I wonder if the profits that Trent Reznor has enjoyed here will be sustainable for other artists.

      Of course other artists won't be as successful. Of course these types of profits aren't sustainable. Is that a bad thing?

      These guys are entertainers, and yet a lot of people seem to think that they automatically deserve to be multi-millionaires. That's insane. They don't build houses for people to live in. They don't grow food for people to eat. They don't advance our understanding of the world. They are modern day jesters, a distraction when you have nothing better to do.

      I like music as much as the next person, but please let us have some perspective here. If musicians don't make a lot of money, that's absolutely fine. A million bucks is something a musician should work a lifetime to achieve, not something they can pick up from a year's work with one album. And it's sure as hell not society's job to subsidise them with copyrights until they are filthy rich.

      --
      Bogtha Bogtha Bogtha
    10. Re:Good news, but how good? by Kethinov · · Score: 2, Interesting

      What I don't understand is why he didn't offer the whole thing on bit torrent as opposed to 1/4 of it. The whole album is licensed under creative commons, so all the piratebay torrents are totally legal. Why isn't he running his own tracker with a few ads here and there to make a few extra bucks off the freeloaders instead of letting piratebay get the ad revenue?

      It's not that he needs the money, but it would set a better example than the admittedly spectacular one he's already setting. Speaking of setting examples, why isn't he taking his immense wealth and starting a brand new record label based on this tiered style of distribution? (e.g. all you can drink free downloads for the freeloaders in exchange for some ad revenue and high quality spiffy packaging for the paying customers.)

      --
      You're right, I wouldn't steal a car. But if it were possible, I sure as hell would download one!
    11. Re:Good news, but how good? by Avtuunaaja · · Score: 2, Insightful

      The remixable one is for 75$, and it's still available.

    12. Re:Good news, but how good? by Kethinov · · Score: 3, Interesting

      Maybe.

      But if ever there was a man in the perfect position to lead a revolution in the music industry it's Trent Reznor. He's become the de facto figurehead for progress in the music business. And he has all he needs to successfully lead such a revolution: 1. immense fame, 2. immense critical acclaim, 3. a willingness to experiment with radical new business models, and 4. gobs of money to serve as venture capital.

      Aside from the possibilities of being totally unaware of his potential or unfortunately unwilling lead the movement as you imply is possible, I can conjure up no reasons as to why he hasn't tried already.

      --
      You're right, I wouldn't steal a car. But if it were possible, I sure as hell would download one!
    13. Re:Good news, but how good? by edwardpickman · · Score: 5, Funny

      "although I personally wouldn't know a Trent Reznor song from a Barry Manilow song"

      "I guarentee that if I played you one of each you would know the difference :)"

      Yeah, one is dark, morbid and disturbing, then there's Trent Reznor's music.

    14. Re:Good news, but how good? by EdIII · · Score: 2, Funny
      LOL.

      Wow, that has to be some kind of first. You read the article, but failed to read your own comment. :-)
      Back at Ya :)

      Is says the limit is one per customer, I was stating that I would not be surprised if 5,000 people would not be interested in attempting to purchase it, obviously one at a time.

      My point being, that the limit of 2,500 pieces could be raised to 5,000 pieces and still be sold out.

      You can take your foot of your mouth now, I'll wait :)
    15. Re:Good news, but how good? by stephend · · Score: 4, Interesting

      Yet, as The Register notes, despite the low price "Pirate Bay has eight thousand concurrent downloads at time of writing." Even if you ignore the RIAA-style maths in calculating lost earnings it's not a good sign that people are not prepared to pay even $5 for 4 CDs worth of music in a DRM-free format.

    16. Re:Good news, but how good? by LRayZor · · Score: 4, Informative

      Well as someone who paid the $5, but had the download fail every time after about the first 100 or so kilobytes, the torrent seemed to be the best way to solve the problem.

    17. Re:Good news, but how good? by SailorSpork · · Score: 4, Insightful

      Would they spend $300, or anything close to it, for special edition releases of albums from all the other artists they like? Probably not No, maybe not them, but maybe 750 of the biggest fans of that other band that didn't like NIN would. In fact, maybe some of the NIN 750 would too, you'd be surprised.

      The point is, with all these different pricing schemes, NIN is doing what marketers would call segmenting the market to attain better pricing discrimination, getting the most out of consumers by getting them to pay more for the album if they value it more. Bigger fans will pay more, while most people are more price sensitive, etc. This means that NIN is getting more money overall than if they had released the album at just $10.

      While doing something like this at a retail store is very hard logistically because brick-and-mortar store would need to keep multiple SKU's in stock for each item (and the rare few $750 fans would be few and far between, so the package might sit for a very long time before being discounted or sent back), in a central online retail store this is a lot more practical. Not only is NIN cutting out the RIAA middleman, they're also cutting out the retail middleman, while setting up different price points so that they get the most value out of each customer. Clever, Trent.
    18. Re:Good news, but how good? by Bogtha · · Score: 2, Interesting

      It's long been fairly well understood that the way to become rich is to produce one small thing that everyone wants, and sell it everywhere cheaply.

      That's one way of becoming rich. Another is to find something people want that you can acquire a monopoly on, and sell it without competition. People selling CDs have chosen this course, and they are only able to do so with the government's help.

      A musician makes music, which is sold on CD for about ten bucks

      No, those people aren't in the business of selling music. They are in the business of manufacturing copies. That is something anybody can do. Machines can do it for essentially no cost. That's why they need the government to protect them from competition.

      In both cases, millions of copies of the item can be produced and sold. And millions of 10.00 sales result in millions of dollars of profit.

      Sure, but the only reason they can get away with charging $10.00 is because the government helps them. And the only reason all those sales go to them rather than some other manufacturer is because the government helps them. Without government help, the competition would drive their prices down and take a large portion of their sales.

      There's NOTHING wrong with that

      Sure there is, the government is stepping in to make particular people rich instead of letting the free market do its job. I'm not totally against the concept of copyright and I'm certainly not arguing that free markets are perfect. But you're only looking at the demand side of the equation and giving them a free pass on the supply side, and that's something that we, as a society, are totally subsidising them on. And when they are making millions of dollars, it's not a bad idea to question how justified that subsidy is.

      your problem is you can't do it yourself! I read your post and I hear a guy who despises those who do what he cannot,

      Yeah, see, the trouble with that is there's nothing whatsoever in my comment to suggest this. It's pure fantasy on your part.

      For what it's worth, I write code for a living. A lot of people consider that to be just as creative as music. It's certainly of more practical value.

      and would spite them their just rewards for their hard work.

      Oh, I have nothing at all against rewarding them for their hard work. What I object to is rewarding them for the things that don't take any hard work — the manufacturing of copies.

      --
      Bogtha Bogtha Bogtha
    19. Re:Good news, but how good? by zotz · · Score: 2, Funny

      "I guarentee that if I played you one of each you would know the difference :)"

      Mandy? Is that you?

      all the best,

      drew

      --
      FreeMusicPush If you want to see more Free Music made, listen to Free
    20. Re:Good news, but how good? by Downside · · Score: 2, Interesting

      However, is this success likely to be duplicated?

      No, the most likely outcome is still no money for the artist, but what's new about that?

      The difference is that this business model has two outcomes in order or likelyhood:

      • Artist makes no money
      • Artist makes money

      The traditional model has three outcomes, in order or likelyhood:

      • Artist makes no money
      • Artist makes no money, label makes money
      • Artist makes money and label makes money
    21. Re:Good news, but how good? by ePhil_One · · Score: 3, Insightful
      What I don't understand is why he didn't offer the whole thing on bit torrent as opposed to 1/4 of it. The whole album is licensed under creative commons, so all the piratebay torrents are totally legal. Why isn't he running his own tracker with a few ads here and there to make a few extra bucks off the freeloaders instead of letting piratebay get the ad revenue?

      Because he'd rather endorse the $5 version of it than the "free" version? How many ad impressions (for other artists, mortgage companies, or other things he doesn't believe in or wish to appear as endorsing) must be made to earn $5? Unbelievable that somebody provides everything you've been asking for and still you want more. Maybe Trent should pay you to try out his songs?

      It's not that he needs the money,

      He doesn't need the money because he doesn't pass up opportunities to make money. He doesn't need money because he charges admitance to his concerts, marks up his T-shirts, etc. There is a relationship between those teo things

      --
      You are in a maze of twisted little posts, all alike.
    22. Re:Good news, but how good? by zotz · · Score: 4, Informative

      "You question whether this is a sustainable business model for the rest of the artists, since you postulate that this is a one time reaction to a novel idea."

      Some possibly relevant info:

      http://www.sportsmemorabilia.com/sports-memorabilia/autographed-baseballs/
      Derek Jeter Autographed Baseball
      List Price: $647.35
      Our Price: $474.99

      http://www.sportsmemorabilia.com/sports-memorabilia/autographed-footballs/
      Peyton Manning Autographed Football
      List Price: $588.50
      Our Price: $467.50

      http://www.sportsmemorabilia.com/sports-memorabilia/autographed-basketballs/
      LeBron James Autographed Basketball
      List Price: $1,412.37
      Our Price: $1,049.00

      Jordan's is more.

      http://www.sportsmemorabilia.com/sports-memorabilia/autographed-golf-balls/
      Tiger Woods Autographed Dubai Panoramic Framed 12x30 Photograph
      List Price: $1,522.04
      Our Price: $1,086.08

      I think there is a lot of room for sales with this formula.

      all the best,

      drew
      http://zotzbro.blogspot.com/

      --
      FreeMusicPush If you want to see more Free Music made, listen to Free
    23. Re:Good news, but how good? by Coryoth · · Score: 5, Interesting

      I think that raises another point about Ghosts that has been largely missed: this isn't an otherwise terribly marketable album, at least not from a label perspective. It's 36 varied purely instrumental tracks with no catchy singles, no hooks, and nothing ideal for radio play. If Trent had handed this to a major label they would probably have just quietly buried it. Yes, there are niche labels for this kind of material out there (Warp being the most prominent that comes to mind), but they don't exactly have major marketing budgets. I suspect Ghosts will get far more listeners who weren't already fans going this route.

    24. Re:Good news, but how good? by Dire+Bonobo · · Score: 3, Interesting

      it's not a good sign that people are not prepared to pay even $5 for 4 CDs worth of music in a DRM-free format.

      Why? There's a lot of music I wouldn't pay $5 for; most of that I wouldn't bother downloading even if it was free.

      Most.

      There does indeed exist some music that I wouldn't pay $5 to get access to, but that I'm sufficiently interested in to give a listen to. Having acquired that music, I'd get a chance to listen to it, and decide whether (a) I wanted to buy it, and (b) whether I was interested in acquiring or buying other music from the same artist(s).

      $5 is cheap, but not cheap enough to remove all music from the "I'll need to try before buying" category.

      Do I think that's what all of those 8,000 concurrent downloads are? Of course not. I do think, though, that the vast majority of those downloads never would have been sales in the first place, and that the number would not be drastically lower even if the official download was free. At a guess, Pirate Bay is simply the default content provider for some people, and it never even occurs to them to look for an "official" provider, regardless of price.

      That, and some people are hoarders; I'll bet a fair chunk of those Pirate Bay downloads never get listened to.
  4. What we can learn from this by gazbo · · Score: 3, Funny

    In order to make huge amounts of money, artists should charge huge amounts for their music.

    1. Re:What we can learn from this by raehl · · Score: 4, Insightful

      *ESTABLISHED* artists should charge large amounts for their music.

      The problem with all these experiments is they involve artists who at some point had the backing of a record company.

      We've yet to see any artist make big bucks without, at some point, the benefit of the record company marketing machine.

    2. Re:What we can learn from this by FatMullet · · Score: 4, Informative
      I think the Arctic Monkeys fit the description of unknown band coming to prominence via the internet


      ahref=http://en.wikipedia.org/wiki/Arctic_monkeysrel=url2html-10233http://en.wikipedia.org/wiki/Arctic_monkeys>

    3. Re:What we can learn from this by Anonymous Coward · · Score: 2, Insightful

      who?

  5. Cardiologist's dream by zappepcs · · Score: 2, Insightful

    At least the ones in California. I'm absolutely certain that several doctors will be getting emergency visits in the coming days from **AA executives.

    The smile on Trent's face should be worth a few pictures. ZOMG!! if you give consumers a choice and don't try to screw them over, they really do pay for stuff... WTF?

    This was an experiment for Trent, but it cost the **AA more than he could have ever imagined. Yes, I did say **AA. Believe me when I say they are watching what happens to the RIAA with great interest.

    Now, all of the **AA pretty much has to admit they got it wrong. They won't admit it of course, but you know how that conversation is going to go in the board room. 'I told you so' is the magic phrase that attracts flying chairs... or something like that

    1. Re:Cardiologist's dream by snl2587 · · Score: 3, Insightful

      This was an experiment for Trent, but it cost the **AA more than he could have ever imagined. Yes, I did say **AA. Believe me when I say they are watching what happens to the RIAA with great interest.

      And the real kicker? This was also experimental music. Imagine the profit margin if he had used his normal material.

  6. What a shock by damburger · · Score: 5, Interesting

    When people are given choices, they are often through their own free will kind to other human beings. There is no need for guns pointing at peoples heads to make us play nice and share - we will do it naturally if left alone.

    --
    If we can put a man on the moon, why can't we shoot people for Apollo-related non-sequiturs?
    1. Re:What a shock by pipatron · · Score: 4, Insightful

      This is a very interesting point, especially if you take into consideration that the people who don't play nice in this setting, won't disrupt the nice people's experience, and thus there's no need for any punishment or law against it.

      In the real world were the people who don't believe in imaginary property lives, anyone that doesn't play nice can cause a lot of harm to us that do, so sometimes we need to write laws preventing people from harming others.

      --
      c++; /* this makes c bigger but returns the old value */
  7. Re:Not that surprising. by klingens · · Score: 5, Insightful

    Labels, retail outlets, etc are cut out, replaced by creditcard agencies, CD-R manufactucters, ink makers, webhosters and ISPs. Overall the new middlemen are more efficient and differect, yes, but they are still middlemen.

    One role that the "new middlemen" fill very well is promotion, the traditional role of the label. NIN is in a good position right now since the whole media does that for free for them: they are an established act and do something new and to spite the established power structure. So it's news and gets reported generating publicity. New bands won't have that luxury unfortunately.

  8. This is great by spandex_panda · · Score: 3, Informative
    I guess we all noticed that NiN have an official http://thepiratebay.org/tor/4059158/Nine_Inch_Nails_-_Ghosts_I_(2008)/ account, on which they host the free part I of the new album, in there they admit that

    Undoubtedly you'll be able to find the complete collection on the same torrent network you found this file

    This is the new wave of music and I am very soon going to order their $10 hard copy! The people who use this modern kind distribution need to be encouraged! Let us all at least pay $5 to support them, you know encourage more folks to use this kind of business model and embrace the future.

    --
    like phosphorescent desert buttons singing one familiar song
  9. Eh, what exactly does this prove? by SmallFurryCreature · · Score: 2

    That limited editions sell? That is NOTHING NEW. They ALWAYS SOLD, which is why you can't move for special editions. The RIAA KNOWS that limited box sets sell, all this does is confirm it.

    The limited box set being available for 300 dollars is NOT the news item, neither is him making lots of money by selling directly to the consumer, the RIAA knows this as well. They KNOW you make the most money if you are the one doingthe selling, that is why they want to continue doing the selling.

    The new bit was the rather large free sample andhis relaxed attitude to copying the rest, but again, a lot of artists have been relaxed about copyright from the start. It is the music labels that think copying is evil!

    So by all means, cheer the eventual death of the major record labels and their fronts, but don't think that a limited box set making lots of money for the guy selling it is going to suddenly wake them up. This is old news to them.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  10. Convenience and Patronage by Rufus211 · · Score: 3, Insightful

    I think this shows the future of where, IMHO, the music industry, or at least individual artists, should be going: convenience and patronage. People are realizing that the inherent value of a CD, and especially of a downloaded mp3, is pretty close to $0. The main reason to spend money on an inherently worthless mp3 is for convenience: $1 and 1 minute to itunes, or $0 and searching the pirate bay / mucking with bittorrent. The other reason is because you genuinely like the music and want to support the band, so give them money for the sake of giving them money.

    This NIN experiment shows it clearly: there's $0 of inherent value in the songs themselves, as they are CC licensed and can legally be copied. For the convenience factor $5 or $10 gets you the mp3s or 4 CDs - pretty hard to beat (ignoring NIN's site being hammered the last few days). The $75 set is clearly patronage; you get the shiny book and some extra CDs with it, but you're really spending the money because you want to give NiN the money. The $300 level is an odd one, as it's a combination of patronage and market speculation for resale.

  11. Re:I got it by hsdpa · · Score: 3, Informative

    [...]the tracks are strange, but work suprisingly well Well, it's NIN, isn't it? I like it. They uploaded the first volume (which can be downloaded from their own site) via some public bittorrent-trackers.

    Nice initiative.
    --
    :(){ :|:& }:;
  12. Re:Not that surprising. by definate · · Score: 5, Insightful

    Labels, retail outlets, etc are cut out, replaced by creditcard agencies, CD-R manufactucters, ink makers, webhosters and ISPs. Overall the new middlemen are more efficient and differect, yes, but they are still middlemen.

    One role that the "new middlemen" fill very well is promotion, the traditional role of the label. NIN is in a good position right now since the whole media does that for free for them: they are an established act and do something new and to spite the established power structure. So it's news and gets reported generating publicity. New bands won't have that luxury unfortunately. I like your comparison, labels are cut out, however you go wrong after that. Retail outlets are free to purchase the CD, and have the buying power to most likely purchase it for less than we can. So they haven't been cut out. Credit card agencies, cd-r manufacturers, ink makers, web hosters and ISPs aren't the replacement. These were there in the other system, so that makes the other system not just inefficient but grossly inefficient.

    Before:
    1. Retail outlets
    2. Labels (Recording company)
    3. Labels (Publishers)
    4. Credit Card Agencies
    5. CD-R manufacturers
    6. ink makers
    7. web hosters
    8. ISPs


    After:
    1. Retail outlets
    2. Credit Card Agencies
    3. CD-R manufacturers
    4. ink makers
    5. web hosters
    6. ISPs


    It's not that big of a change, however it's far better for their customers, much more efficient and in turn far better for them.
    --
    This is my footer. There are many like it, but this one is mine.
  13. I hope this works. But for the secondary effects. by Thanshin · · Score: 3, Insightful

    I don't buy modern music, but just because I don't hear it. However, I do hope that musicians finally manage to remove the middle man and start distributing their own music and receiving the full payment.

    The main reason of this hope is not for my love for musicians but for the effect this can have in every other business based in mass distribution of copies of a data item.

    Photography, novels, software, all may find ways of receiving direct payment from the consumer.

  14. Slightly offtopic, but... by Aaron+Isotton · · Score: 3, Interesting

    I really hope that this trend continues. I'd love to see something like this:

    An online music store with all kinds of music (like the iTunes store), but:

    - No DRM *at all*.
    - Previews as MP3. Say, the first 30 secs of every track. The first 50% would be better. Should be "kind of good quality", say >= 128kbit.
    - All tracks in at least the following formats:
        - MP3 "good quality", say >= 256 kbit
        - Lossless in a free, open format. Flac in other words.
    - The ability to use the store from the web.
    - The ability to put multiple tracks in a "cart" and download the whole cart as a zip would be a big plus.
    - An open API for different clients would be a huge plus.
    - And, last but not least, the ability to have some sort of "account" and to re-download tracks I already purchased, whenever, wherever and how many times I want to.

    It would be ok if the tracks are somehow watermarked, i.e. if they can tell from a file which user downloaded a track and block his or her account if they are redistributing the tracks.

    I would also appreciate formats "better than CD", e.g. Flac tracks in DVD Audio quality (24 bit, 96 kHz if I'm not mistaken). I'd also appreciate album covers and similar stuff.

    I am prepared to pay for a quality product I can use for years to come. I am not prepared to pay for some badly encoded track I can use on few specific players, and I do *not* want to re-buy everything if I switch players/want higher quality etc.

    Just had to say that.

    1. Re:Slightly offtopic, but... by spinkham · · Score: 2, Informative
      It's called magnatune.
      http://www.magnatune.com/

      All popular formats are available: MP3, WAV, OGG, FLAC and AAC. Play your music on any platform: Windows, Mac and Linux. No copy protection (DRM), ever. You can listen to all the music for free in high or low quality mp3 format with commercial type announcements of what you are listening to.
      Redownloading is allowed if you provided your email address on purpose.
      Of course, they don't have "boy-band-of-the-month", but to me that's a feature.
      If you are into hard rock/metal, electronica, new age, or classical it's definitely worth a look.
      For pop, not so much, but I'm not really into most of that anyway.
      For live music, there's lots of free stuff on http://www.archive.org/details/etree to keep you busy for a while.
      If you're tastes are slightly off the beaten track, there's lots of choices for what you want. For getting overproduced RIAA dreck, you're stuck with iTunes, Amazon, or cd's at the moment..
      --
      Blessed are the pessimists, for they have made backups.
  15. Re:Not that surprising. by babbling · · Score: 4, Informative

    creditcard agencies, CD-R manufactucters, ink makers, webhosters and ISPs

    They're all necessary, though. The point is that the unnecessary middle-men are gone.

  16. Re:Not that surprising. by WNight · · Score: 4, Insightful

    There are costs, but middlemen are people between you and the customer. Here it seems like Trent could walk down the street handing out CDs and collecting money, all of which he gets to keep.

    I don't mind businesses existing to do middlemen things, but I do mind the exclusive way they act and how all services are bundled. If you want shelf space in any store, you take the full line of RIAA 'services' for 95% of the profit.

    In the future, ideally, even if you end up paying 95% of your revenue in services, it'll be to people you choose for services you actually want. In that market a smart business owner could make a lot more money by handling the arrangement of these services and skimping on stuff they don't want.

    For instance, album art. That may have mattered on records (large area) and for retail sales, but what's the point of some little picture associated with the MP3/Ogg? There's a savings for the e-market only musician.

  17. Re:BLU by Goldberg's+Pants · · Score: 3, Informative

    Erm... No, they don't. Trent has put the REMIX albums up online mostly, as well as instrumental versions of a lot of Downward Spiral onward material. Also there's FINALLY a good quality version of Butch Vig's remix of "Last" which was only ever available in a fucking nasty sounding recording before.

    The actual original albums (Pretty Hate Machine, Broken, Downward Spiral, The Fragile etc...) are NOT on there for download.

    The new album is interesting. Downloads were a REAL problem but I finally got my FLAC download. WOO!

  18. Re:I got it by Admiral+Ag · · Score: 5, Interesting

    I'm downloading the lossless version now. Mr Reznor is more than welcome to my 5 bucks. I hadn't listened to NIN since the nineties when one of my room mates used to blast "Closer" all the time. Not my kind of thing, but I figured there was nothing to lose in downloading the free tracks from "Ghosts" yesterday. I'm a big Brian Eno fan, so I was pleasantly surprised at how much I liked it.

    This is how it should be. I would never have even listened to this album if I hadn't been able to try out those tracks for free. Being able to download DRM free in lossless is the killer. I hope this is a massive success for NIN to encourage other artists to do the same.

    I really like how he has taken advantage of the digital format to make the album art for each song different. It shows up in iTunes album view with the regular cover, but if I play it on my iPod Touch the art (which is damn cool BTW) changes with each song. It's a nice little effect.

    --
    "by that I mean people who don't sit on slashdot all day wondering why everyone else isn't building robots" DECS
  19. Re:Not that surprising. by fearx · · Score: 2, Insightful

    It's not that big of a change, however it's far better for their customers, much more efficient and in turn far better for them. I would have to disagree with this statement. Many customers experienced issues downloading the material from the nin.com servers. Of those that did, many did not receive as much as an email from the customer support staff after letting them know that their downloads had failed and the limit allotted to their session id was reached. I am one of those people.

    So although it is nice for an artist to go on his own, I think customer service at least in this instance is not there. Lets look at some other models of buying music as examples.

    1) If I were to step into a FYE and buy an album, I know I can return it back to that retailer if the disc is scratched of if I have other issues with the disc. At the very least I will be told I can not return the product rather than being ignored.

    2) If I were to purchase a song or album from iTunes and the download failed, I have a method of reporting the failed download. They state it will take 24 hours to receive a response, but you know what? You actually get a response and any times that I have had issues, they reset the download. Not only that, but I had purchased some ADC (Apple Developer Connection) videos and internet connectivity where I was at sucked and it kept getting disconnected, once I returned home I was able to download the successfully. I thought nothing of it, 2 days later I received a phone call from an ADC rep asking if I was able to receive the files. That is good customer service.

    BTW, I opted for the $75 version of the package.

  20. Show me an unkown band... by clickety6 · · Score: 3, Interesting

    ...doing well by selling like this, then I'll believe a change is coming. So far the only bands making a killing this way are those that have been over-hyped and shoved down our throats for years by the record labels so they are already (in)famous.

    If Mr Razor was an unknown releasing his first album this way, their would be far fewer people willing to pay $300 for a limited edition set and far fewer people even paying $5 for the normal set... assuming we even knew it was available.

    --
    ----------------------------------- My Other Sig Is Hilarious -----------------------------------
  21. Re:Problems with the service by Seumas · · Score: 2, Insightful

    I bought mine the same time, via Amazon and downloaded it within about five minutes.

    Not only that, but I discovered at the same time that Amazon's MP3 Downloader is available for linux from their site. In fact, I just downloaded the *.deb, right clicked to install and sucked down my 36 files. That was the last thing I expected to see from Amazon, but I suspect they realized that a large portion of the people who would find DRM-free music to be appealing are my fellow linux users... and like Trent, they are catering to us.

    It's really shaping up to be a fantastic time for information and entertainment. Imagine how much more interesting it would be without the ignorant corporates and government types (the ones who just don't get it that is) in the way.

  22. TPB because NIN.com couldn't hack it by JasonEngel · · Score: 5, Insightful

    I wonder: how many of those 8k concurrent connections are from people who paid the money but couldn't download their digital purchase from NIN.com because of how incapable the servers were of handling the demand? I for one bought the $10+$6.99S&H CD set, then spent the next 6 hours repeatedly trying and failing to download the Apple Lossless files for which I paid. Once those files appeared on The Pirate Bay, I jumped on that torrent and downloaded from there in a matter of minutes. I'm messing with the statistics by doing that, and I would argue that many other people did likewise.

  23. Re:Regarding the $300 option... by tgd · · Score: 2, Informative

    Only moronic DJs who can't read.

    The site says explicitly that a $39 4 disc vinyl set will be available soon.

    The $300 set is for collectors.

  24. Re:I got it by aurispector · · Score: 4, Interesting

    The pipes were clogged!

    Seriously, I wouldnt blame NiN. As much of a pain in the ass as this is, look at the bright side; it's the beginning of a new era in music that doesn't include the corporations. There is bound to be some hiccups and you can bet that the people in charge of the website sales are overwhelmed. Patience.

    On the other hand, I still think they got the pricing wrong even at about 14 cents per track. Everyone knows that all of the tracks will be up on torrents immediately. The price is really a reflection of how badly you want to support the artist. All the tracks should be available for free, or at least with flexible pricing like radiohead. I'd be willing to guess they would make about the same amount of money since the folks that dont want to pay will simply download torrents, whereas the ones that want to show support will pay.

    --
    I have mod points. The reign of terror begins now.
  25. Re:I got it by CastrTroy · · Score: 4, Interesting

    I downloaded the first free album just to see if it was worth purchasing. I was extremely disappointed. One song consisted of the same 11 notes played over and over again for 3 minutes. One song had so much distortion it was painful to listen to. A lot of it sounded like the soundtrack to Alone In The Dark, or some other similarly themed game. The music was extremely repetive. Most of the songs were extremely simple, and were basically the equivalent musically of "Mary Had a Little Lamb", although the song sounded a little darked. I'm not sure why everybody thinks it's so great. I love that bands are starting to have much better online music offerings, and breaking away from the labels. However I found that this album just isn't something that I enjoy listening to.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  26. Re:I got it by CastrTroy · · Score: 4, Interesting

    That's where corporations like Apple or other dedicated online music stores can really help out though. It's not cost efficient for most bands to buy the necessary servers just for the 1-2 week period following the album's release. You probably won't find many hosting providers that want to sell you a ton of traffic for 2 weeks, and then have your usage drop to 5% of that. I think that with all the rage over this type of distribution, there really needs to be a more efficient way to distribute it. First, if you want it free, it should be bittorrent only. That would get rid of a lot of congestion. I would also like to see something from bittorrent where you make your purchase, get a key, and enter that into the application. After you enter a valid key, you're allowed to join the torrent. You'd need a central server for key verification, but that would be a lot easier to setup, and not overload, than everybody trying to download the music off a single server.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  27. Musicians should earn billions by Bragador · · Score: 2, Insightful
    What is the price of music ? Why should musicians be less important than people building houses or growing crops ?

    You make the typical error of suggesting that existence has a purpose and yet it doesn't. So whatever you do it is as important, or if you prefer, as unimportant as any other things you could do at that same moment.

    Music is there to improve moral. People play music in stadiums to make the crowd react, they play music in tv shows to impose a mood, people work with songs in their head, etc. When you feel bored you can always whistle a song. Music is much more important than you think for keeping people to work hard and for keeping them happy.

    So yes, musicians deserve to have millions as much as the next guy in society if you base your analysis on usefulness. Sadly, the salary of one's job is not based on how important it is but on how in demand it is.

    Doctors are paid more because not everyone can be accepted at medical school. If anybody could become a doctor and if anybody could finish their medical training at their own pace, we would have much more doctors and they would eventually earn as much as everyone else.

  28. Re:I got it by SQLGuru · · Score: 2, Informative

    Have you also considered that there is a base cost for the electronic transaction. A donut shop near my house charges 30 cents for any purchase less than 3 dollars paid for with plastic. That's because they are (I think against the credit company terms) passing the charge on to the customer. Of course, I never get that little, so I don't really worry about it.

    So maybe $5 is the point where it's worth handling the transaction and anything less than that actually causes more headache than it would be worth, so giving it away is actually more cost effective.

    Layne

  29. One thing not being mentioned: Control by Chonine · · Score: 4, Interesting

    I think an important thing to mention to those that are not NIN fans is how this release was announced.

    It wasn't.

    Two hours before this album was released online, there was an ominous "Two hours..." message posted at nin.com

    Then, BAM, new album. Even the most die-hard NIN fan had no clue it was coming. Where as before the marketing procedure took months, and there were many slow leaks in the process, this time Trent was in control.

    Make an album, make artwork, set up servers, release online. Its a good setup. Do you have any idea about the kind of label BS that you have to go through with an album? The promotion, the radio samplers, the flyers, posters, it is a lot of time and effort - there is like a 3 month window for it all. Here, Trent took his 10 weeks to make it, and then pretty much put it on his website.

    You can bet the next album has an even shorter window, and again he is in control of its secrecy. I've never before seen someone announce *and* release an album on the same day, and with Trent's history, he was the last person I expected it from.

  30. Re:I got it by flitty · · Score: 2, Informative

    I paid the $5, then proceeded to find other ways to download the album, since the one time download link was broken due to the high traffic. The price is right for an album like this (a bunch of instrumentals). If it were a "real" NIN album, it would be worth a $10 download if it were this easy, and all the artwork came as it did with Ghosts.

    --
    Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
  31. I predicted this by YukiKotetsu · · Score: 2, Insightful

    I've been a NIN fan from the moment I heard Pretty Hate Machine, until sometime last year.

    I realized that due to Reznor's accountant blowing most of his money and his now sobriety, he was looking to make a payday.

    First, he has you pay $60 (or $75) to join his exclusive fanclub so you can get special tickets to his concerts, you get first pick, you stand in a special / shorter line, you get into the building early, and you get a card for your wallet to look super cool. I paid for it.

    He has three tours in the same year? I actually went to them all. Two were the same, the third was barely different. Why have another world tour all the sudden yet have it be exactly the same? Cincinnati, Columbus, and Cleveland. Each time, the super special tickets I bought were a failure, cannot find the lines to stand in because the signs are not there or knocked over, not allowed in early, no real difference than if I bought from ticketmaster.

    He then releases Year Zero within a year of his last album. I knew he had one last record to make for his contract before he was out, and I consider this one to be the "filler" just to finish his contract. I preordered it from the site he advertized, they send it to me, and I've listened to it once. I don't find it very good. I should have just stolen the music like he told everyone to, funny. The leaked album on a USB drive in a bathroom... haha.

    A song here and there I could like if I listened to them a lot, but it never hooked me like anything else he has done (including movie soundtracks), so it sits gathering dust. Now I see why he told everyone to just steal the album. He'd shout this at his concerts even. He didn't care about this album, and since he was not getting the money from it, it didn't matter.

    Now he releases a bunch of tracks without vocals, and does he tell you to steal it? No, he says here is a taste and if you really want it, you can pay for it, and he'll get all of the money. I would surmise he has put even less effort into this collection of songs since there are not vocals than he did for Year Zero, yet he wants his paycheck. Of course he does, now it directly affects him... don't steal it now, just steal my other albums!

    I'm sorry Mr. Reznor, you've taken me for a ride on my money long enough. You told me to steal the last album, well, I'll be stealing this one instead. If I find I listen to all of your songs more than a couple of times before throwing them away, I will probably pay for them because I am actually honest and believe in paying for what I use. Enjoy your personal gouging of the fans instead of the RIAA gouging of the fans. Same effect, different person.

  32. Re:I got it by Hatta · · Score: 4, Informative

    You haven't heard much NIN I take it. Dissonance is Mr Reznor's forte. He does use a lot of loops, and it can sound pretty mechanical, but it's called Industrial music for a reason. The simplicity of the loops allows him to play one loop off another and build up some amazing polyphonies. Sometimes he'll let a single loop play for a whole song just for tension.

    I haven't had a chance to listen to this album yet, but in my experience every NIN album takes a little getting used to at first. I'd recommend starting with Pretty Hate Machine and going from there. If this album is minimalistic, it can be hard to appreciate that minimalism without having been exposed to the maximal version first.

    And really, you have to be in the right state of mind to enjoy NIN, and you have to be the right kind of person. It's not always easy to listen to, but life isn't always easy to live. The emotions he's trying to evoke may not always be pleasant, but he does it so brilliantly it's hard to argue he's not a true master of his artform.

    --
    Give me Classic Slashdot or give me death!
  33. Re:I got it by hsdpa · · Score: 3, Insightful

    I completely agree. And yes, I also paid - but after I downloaded the free first volume and listened. This is a perfect example of how artists should promote their music. And the artwork, oh the artwork. Really beautiful.

    --
    :(){ :|:& }:;
  34. Re:I got it by LingNoi · · Score: 2, Informative

    No, because as radio head showed, the base cost would be around 75 cents.

  35. Re:I got it by palme999 · · Score: 4, Interesting

    This is where services like Amazon's S3 makes sense (http://www.amazon.com/gp/browse.html?node=16427261).
    Traffic on demand and you only pay for what you use. Pricing is under $0.18 per GB transferred.

  36. This album is a work of art, enjoyable or not by Anonymous Coward · · Score: 4, Insightful

    To answer your question, what everyone thinks is so great about the album isn't necessarily just the music, but how it was released. It's the option to listen before you invest that got me. Personally, I like the ambient nature of the album. I think it's great to work to, and the argument that it is too "simple" is like telling Jackson Pollock that your kid could paint that shit - his response: "so what do you have against your kid?" Like a beautiful mountain or a fart in the car, it's there for you to enjoy as much or as little as you want. What NIN has done here is shown us that music doesn't have to be over-produced, over-polished, and over-priced in order for it to be exceptionally profitable. And that is very important for an allegedly ailing music industry.

    The point is, if you enjoy it, great - you can buy more if you want, or even download the torrent of the full thing without paying a dime and no one is going to come after you. And if you don't like it, you haven't lost anything except some time. It is the gesture that's important. I bought the physical media because I like the album enough to do so, and you're free to go back to listening to whatever you were listening to before none the poorer.

    If, in your mind, this is a mediocre album, well that's even more ammunition to fire at the RIAA when you consider that a mediocre album did $750,000 in sales in two days, and that's with the least common price point. If anything, this album is proof that the RIAA is a dinosaur that deserves to go extinct, and making that statement so profoundly makes this album a significant milestone, and a significant work of art.

    Would buy again.

  37. Re:I got it by mea37 · · Score: 3, Insightful

    I agree that this is a much better approach than the traditional. I applaud NIN for wanting to find a consumer-friendly way to do business, and for actually getting out there and doing something about it.

    Undeniably this worked beautifully for Ghosts I-IV. I have my doubts that it could work for a lot of music, though. A few points of perspective:

    1) NIN are an established band with a following of fans who would buy a $300 limited edition package. Not all bands have that. And no, it's not just because some bands suck -- it's also because some are just starting out. Could NIN have done this with their first album?

    2) The free release included 1/4 of the material. For a "normal" single-disc mainstream release, that's like releasing two or three tracks for promotional purposes. This is not unusual (though the normal delivery mechanism is "radio" rather than "digital download"). To be fair, there are two major differences:

    a) The scale of the release and the low pricetag for the first paid tier are such that arguably if you pay the $5 you already know you'll get $5 of value, even if you don't like the remaining 3/4 of the music... With mainstream music, you buy a $10-$20 CD and still might only like the two songs you'd already heard... But part of the reason NIN can do that is, they can cut out a middle-man. They don't need a label to make them known -- see point (1) above.

    b) Not clear to me whether the Creative Commons license applies to the whole thing, or just Volume I. If it applies to the whole thing, then presumably there will be a free, legal option for getting the entire release as soon as someone puts it on a p2p network... But whether that's the case, or in any case the impact of that variable on the experiment as a whole, isn't yet clear to me.

    3) One of the big draws of the $75 package vs. the $10 package would be the session .WAV files; this idea lends itself well to some styles of music, but not others IMO. (Of course, it would be up to each artist to figure out what premium offerings would make sense with their particular music. Does every musician have the additional skills and insight to do that? Should every musician have to?)

    The tiered product structure isn't unique, though this takes it up a notch. That's the big thing to me: This is great in that NIN is pushing their product "the right way", but it relies on a little innovation and a lot of leveraging their established position. Not enough innovation to be the future of music; just a step in the right direction.

  38. Re:I got it by SoupGuru · · Score: 2, Funny

    Hmmm, repetitive coarse sounds... it might even be reminiscent of standing in the middle of a factory hearing that machinery bang away... it sounds almost... industrial...

    --
    What doesn't kill you only delays the inevitable
  39. Re:I got it by jsdcnet · · Score: 5, Informative

    The official site states clearly that all of Volumes I-IV are under Creative Commons share-alike. So technically it is totally kosher for you to download the entire thing without paying NIN, just as long as you don't pay anyone else either. (At least, that's my understanding).

    --
    no longer working for cnet
  40. Record comapnies sharing torrents by JustNiz · · Score: 2, Interesting

    All the talk about individuals spreading torrents of the paid-for tracks is missing the point.

    Anyone care to bet that the RIAA and/or labels themselves aren't putting non-label artists tracks on the Pirate Bay just to undermine artists attempts to try and find an alternative business model?

  41. Re:I got it by Mysticalfruit · · Score: 2, Insightful

    Your first point is well taken... I'm not sure some obscure indy band could get the pull that say a NIN could get... However, NIN and other bands with clout work really hard promoting smaller bands

    I wouldn't be surprised to see Trent using his audience to introduce them into other music from up and coming bands... What a better way to smash the system then to send out an email saying "Hey, this is Trent, I've found an amazing band, why don't you stop by the site, grab a couple free tracks and if you like it, download the whole album".

    Trent could even to a "Trent's band of the week" sort of thing.

    Then he could just work something out with the artist so if the album costs 5 bucks, trent would get 50 cents to pay for the bandwidth with the rest going to the band.

    --
    Yes Francis, the world has gone crazy.
  42. Two words: Amazon S3 by saleenS281 · · Score: 2, Informative

    You're right. There's just NO SERVICE OUT THERE to provide temporary storage, cpu, and bandwidth. There's just NO MARKET for it. NONE.

  43. Re:Fledgling distribution problems by MyDixieWrecked · · Score: 2, Insightful

    yeah, I like NIN, but I've never purchased an album from until this one. I wouldn't really call myself a fan, but I've always enjoyed his music. I bought it out of support for the whole cause. @ $5, it's totally worth it, and I probably would have wound up aquiring it at a later date anyway.

    Back when CDs were cheaper, I used to buy them if I liked just one song or I liked the cover art or heard them mentioned by another band I liked. A lot of the time, it would turn out that the albums were pretty good and I'd get into that band (The Residents are a great example of this, who I got into because I saw Les Claypool of Primus wearing a Residents shirt). Now, with CDs costing between $15 and $20, and digital tracks costing too much for an inferior product, I find myself only buying music that I know I'll like; most of the time after I've already acquired the album and really like it, and I still feel ripped off.

    This NIN album and Radiohead's In Rainbows were both cheap enough that I didn't feel cheated even if I don't like the album enough to listen to it more than once or twice.

    --



    ...spike
    Ewwwwww, coconut...
  44. Re:I got it by Mysticalfruit · · Score: 2, Insightful

    Here's the thing though... you can boil the ocean with a magnifying glass, it's all about the size of the magnifying glass.

    I'm sure this already exists, but what there needs to be is a site that would let you discover music based on genre and then would let you sample the music and if you like it, buy the whole album for some price chosen by the artist. Some percentage of that price would go into paying for the site (say 5% or something)

    Offer streams off the site for specific genres so people could just subscribe...

    The biggest issue is finding these bands and getting all the other bits organized.

    --
    Yes Francis, the world has gone crazy.
  45. Congratulations! by Chris+Pimlott · · Score: 2, Insightful

    That's great! You got to preview the music, decide what you thought and saved your money. You weren't forced to buy anything and you don't feel cheated. Everything worked, be glad!