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In-Game Gold Farming a $500M Industry

SpuriousLogic brings us this excerpt from a BBC report: "Prof. Heeks said very accurate figures for the size of the gold farming sector were hard to come by, but his work suggested that in 2008 it employs 400,000 people who earn an average of $145 (£77) per month creating a global market worth about $500m. ... Already, he said, gold farming was comparable in size to India's outsourcing industry. 'The Indian software employment figure probably crossed the 400,000 mark in 2004 and is now closer to 900,000,' said Prof Heeks. 'Nonetheless, the two are still comparable in employment size, yet not at all in terms of profile.' Prof Heeks suspects gold-farming might be an early example of the 'virtual offshoring' likely to become more prevalent as people spend more time working and playing in cyberspace. " We discussed the life of a gold farmer last year.

43 of 201 comments (clear)

  1. Obligatory Penny Arcade post by Das+Modell · · Score: 5, Funny
    1. Re:Obligatory Penny Arcade post by narcberry · · Score: 5, Insightful

      Game creators work so hard to stop these guys... Maybe they should realize their content sucks if people are willing to pay to skip it.

      Thanks China, for $5, you saved me two weeks of grinding!

      --
      Modding me -1 troll doesn't make me wrong.
    2. Re:Obligatory Penny Arcade post by Das+Modell · · Score: 2, Interesting

      And to add something more, gold farmers have major marketing campaigns in WoW. An endless stream of seemingly different services are endlessly spamming capital cities, sending whispers and even in-game mail. Some spammers will first whisper something like "hello :)" and when you reply they ask if you want gold. I don't know if they're bots. Also, on one realm I encountered something way more irritating than that: group invites. Like, all the fucking time. It got so bad I simply had to get an addon that blocks unsolicited invites, but on a few occasions it caused problems with legit players who I wanted to group with. If you wanted to you could get addons to block all gold spamming messages but I prefer to report them instead (only takes a few clicks).

    3. Re:Obligatory Penny Arcade post by Das+Modell · · Score: 4, Insightful

      As far as WoW goes, the content doesn't suck but going through it multiple times is undoubtedly boring. Some measures have been taken to correct the situation, but they can't make it too easy for the players.

      The only thing that really needs to go away is reputation grinding. WoW is a grinding game but there's a difference between running instances, leveling up and grinding one spot for a week straight (or longer) for reputation points.

    4. Re:Obligatory Penny Arcade post by MyIS · · Score: 2, Interesting

      Mod parent up.

      Blizzard should stop wasting time on anti-bot and anti-farming measures and instead put more effort into making the game not turn into a second job. When I used to play, being a level 60 was much less exciting than being a level 20. Too bad... It's a beautiful universe.

      --
      http://zero-to-enterprise.blogspot.com/
    5. Re:Obligatory Penny Arcade post by WinterSolstice · · Score: 5, Insightful

      Agreed.

      I played fanatically 1-55. Loved it, and then got above 55 and started having to grind for MC and all that stuff. Getting together huge Raid groups sucked too. It became a real job, and the differences between characters vanished. Hunters had to be spec'd and armored like this. Warriors like this. Etc etc.

      So I went and created a new player, and it was a BLAST doing it all over again.

      Gold farming exists to address the desire for an easy out. It's not so much the low levels (where a small amount will get you totally set) but the high levels where it takes 20 hours a week just to keep up.

      --
      An operating system should be like a light switch... simple, effective, easy to use, and designed for everyone.
    6. Re:Obligatory Penny Arcade post by Hal_Porter · · Score: 5, Funny

      > Game creators work so hard to stop these guys... Maybe they should realize their content sucks if people are willing to pay to skip it.

      You sir, just summed up the root cause of RMT in one sentence.

      Unfortunately, solving the "how to keep people engaged for hundreds of hours without grinding" problem seems insurmountable with the current crop of game designers.

      No silly, grinding is part of the plan. Look at how pasty, spotty and overweight a Wow player is after a few months grinding. His lifeforce has been sapped. Now lifeforce is conserved globally so that means someone else has gained it. Look at photos with Blizzard executives if you can find them. They look 20-30 years younger than their chronological age.

      It's like The Picture of Dorian Grey. The only reason Blizzard charges is to increase the degradation of the players, the real money they make comes from rich people buying lifeforce from them.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    7. Re:Obligatory Penny Arcade post by GNUALMAFUERTE · · Score: 2, Insightful

      This is not a 'mistake' Blizzard is making. It's part of their business model.

      They make it look like they want to stop gold selling as much as Microsoft pretends to try to stop piracy, or as Hollywood pretends to avoid spoilers of their yet-unreleased movies.

      When you are able to turn your product into a whole industry, the biggest the economy around your product, the better for you.

      Microsoft sells windows, and around windows we see a lot of other new industries: anti-virus, reg-cleaners, optimizers, more and more powerful hardware, etc, etc. And, specially, MILLIONS of IT Jobs.
      So, It's the billions of dollars that other millions of people make on windows dependent industries that keeps windows on the market.
      Quid pro quo.

      The same goes for the Hollywood example, it's free advertising. People release spoilers, and suddenly you have everyone talking about the upcoming movie. It doesn't matter if it's 'BAD' press. It still helps!
      If people weren't complaining so much about Vista, everyone would have just forgotten that it ever existed. Nobody would be using it. When you have one article saying it sucks, you are dead. When you have 50 articles around the world debating over how much it sucks or how much it rules, in the end, you have everyone talking about it, Suddenly a shitty product became very popular. People doesn't forget about it, and with a little push from m$ and the industry that makes a buck thanks to windows, everyone will eventually upgrade. When 50% of the people bitches about something, eventually, there will be a 25% of assholes and trolls that will love it just to get a good flamewar.

      But, off course, in order to protect their business, they pretend to fight against all of this.

      If the game were easier, there wouldn't be a place for gold selling, and people would get bored of the game eventually. If it were hard and they prevented gold selling (they can do it) people would get bored also and stop playing.
      By having this model, they have 400.000 hardcore supporters of the game (money talks) and people is investing money on the game, those that spent their dollars on virtual gold will surely continue to play the game for a loooong time to get the most out of their investment, eventually getting other people to play it to.
      People is paying for the game, for the service, and they they are paying for a PR department of 400.000 employees.

      --
      WTF am I doing replying to an AC at 5 A.M on a Friday night?
    8. Re:Obligatory Penny Arcade post by blahplusplus · · Score: 2, Insightful

      "As far as WoW goes, the content doesn't suck but going through it multiple times is undoubtedly boring."

      Games are based on repetition (that is cycling), almost every action you do in the real world is cyclical (thinking, moving, navigating, etc).

      Just think of you day and compare it to the next day, there's good repetition (fighting games, etc) and there's bad repetition. How many of us here watched really good movies more then once? If something is good we will constantly repeat it, like sex, it's all based on the kinds of psychological rewards we get from the activity.

      The idea that repetitive "is bad" totally misunderstand what we are really talking about -- cycles, there are good ones, you fill up, then you get bored and move on, and bad ones, they suck and you don't want to do them.

  2. Oblig... by Tmack · · Score: 3, Funny
    Link

    I think they have stopped now, or got kicked out, I havent seen any more similar activity from the bunch....

    Tm

    --
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    1. Re:Oblig... by neocrono · · Score: 4, Informative

      Blogspammy theft. Original post, with humorous updates, is here:

      http://forums.worldofwarcraft.com/thread.html?topicId=8765585510&sid=1

  3. More proof by narcberry · · Score: 3, Insightful

    Just another example that I don't deserve my nice house and cushy job. Some people are pretty desperate for the spare change that falls from American (and euro, there does that make you happy...) tables.

    They worked all day for the same money I made reading this article at work.

    --
    Modding me -1 troll doesn't make me wrong.
    1. Re:More proof by timmarhy · · Score: 3, Funny

      if you feel so bad about it you can send me the contents of your bank account to relieve that guilt. anything else is hypocritical

      --
      If you mod me down, I will become more powerful than you can imagine....
    2. Re:More proof by drsquare · · Score: 2, Insightful

      On the other hand, they're playing computer games for a job whilst we slave away to make money to come home and do the same.

  4. It's quite a paradox. by Kingrames · · Score: 5, Insightful

    When I was unemployed, I saw the gold farmers as a scourge, letting people pay to get stuff for nothing.

    Now that I have a job, and next to no time to play the games I like, it pisses me off that I never have the in-game cash to get the stuff I'd need to play alongside my friends without letting them down.

    It's a real shame on both ends of the spectrum. Them, for giving people the easy way out, and the game makers, for requiring so damn much of a time investment.

    --
    If you can read this, I forgot to post anonymously.
    1. Re:It's quite a paradox. by laxlavishsoft.com · · Score: 2, Insightful

      When I was unemployed, I saw the gold farmers as a scourge, letting people pay to get stuff for nothing.

      So you were broke but you're too good to allow someone to pay you for something they want to pay you for and you don't need? When you quit playing the game for the rest of your life and have a level 70 character decked out in epic items, are you going to miss out on the opportunity to turn that into money too, just because you think it's a scourge?

      Personally, when I was broke I found selling in-game currency to be a relatively fun way to pay the rent (this was in EverQuest 1).

      Also, it's no more of "the easy way out" than when you buy any other service. When I order pizza, I like it delivered so that I don't have to drive up to Papa John's. It's a real shame that they're giving me the easy way out, allowing me to pay my hard earned dollars to someone else to simply bring me the pizza. And shame on me, for not wanting to invest the time to *walk* to the pizza store, because that's what they would have done in the "good old days" before all these gold farming "scourges".

  5. At it again by FST · · Score: 2, Funny

    What is this? A reverse-psychology 419 scam in action?

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  6. it shows you why happiness is fleeting by circletimessquare · · Score: 2, Interesting

    the existence of WoW is, overtly, to have fun

    but if you are employing someone to heighten your fun, all you are really doing is distancing yourself from the true pleasure of the game. you are talking about people who do not know how to enjoy the gaming experience

    why do people cheat in any game? its the triumph of ego over id. its people mistaking the pursuit of pleasure with the pursuit of heightening your self-regard. when you conflate the two, you actually destroy your own happiness (though you don't realize this) because you are no longer solely concerned with pleasure, but winning. of course winning is pleasurable, but winning at all costs deadens pleasure, it doesn't heighten it. this is especially true of your actions and their effects on the happiness of others, by warping how the game experience exists for them

    gold farming indicates a philosophical and psychological disconnect between the point of something like WoW and what people actually do with it. they turn fun, into work

    that's just wrong in some extremely fundamental way, and shows you why true happiness is so fleeting in this world: we destroy our own happiness by actively placing the pursuit of happiness secondary to the pursuit of some other, lesser goal, out of your own blindness and forgetting what is important, especially in the context of something like WoW

    i'm not saying trying to use the game in ways not as originally intended is wrong no matter what. you can use WoW to do lots of interesting things that isn't what the game was intended for. what i am saying is that this particular unintended game experience, gold farming, is odious and toxic to the expeirence of everyone, including those employing the gold farmers, they just don't know it, as they are blind to their own philosophical and psycholigcal failures that lead them away from the pursuit of happiness and instead towards the pursuit of ego tweaking

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:it shows you why happiness is fleeting by Lemmy+Caution · · Score: 5, Insightful

      The reason it seems odious is because the very act of farming highlights the paradox that threatens the very reason one plays: MMOs are work disguised as leisure.

    2. Re:it shows you why happiness is fleeting by quanticle · · Score: 4, Interesting

      why do people cheat in any game? its the triumph of ego over id.

      You've got it backwards there. According to Freud, the (super)ego was the "higher" area of the mind, responsible for conscious, rational thought. The id was the subconscious, responsible for our baser impulses. Therefore, he would have viewed a cheater's conduct as the triumph of id over the ego, not the other way around.

      --
      We all know what to do, but we don't know how to get re-elected once we have done it
    3. Re:it shows you why happiness is fleeting by Anonymous Coward · · Score: 2, Insightful

      The reason it seems odious is because the very act of farming highlights the paradox that threatens the very reason one plays: MMOs are work disguised as leisure.

      This. Farming gold is boring. I occasionally farm gold/rep/items when I have nothing else to do in-game, but I would much rather spend my time doing something with more challenge (such as pvp).

      I have limited time per week to devote to video games (I play around 6-8 hours a week).

      The formula is simple:

      if (gold farmed per hour < gold bought with 1 hour of wage)
      {
          work_1_extra_hour();
          buy_gold();
      }
      else
      {
          farm_baby_farm();
      }

      I am a well paid techie and I consider the cost of gold to be way less than my per-hour work rate. Since I rate my free time at an even higher premium than my work-time, I chose to buy gold so that my free time can be better spent doing something that I enjoy.

      The people complaining about gold farming are the people who have more time than money.

  7. Re:mmo's waste of time by Lemmy+Caution · · Score: 5, Informative

    It's not the 12 year olds who buy high-level gear: the kids are the ones with more time than money. It's the busy thirty-somethings who want to have fun for a couple hours a week that pull out their credit cards to buy gold.

  8. THAT'S NOTHING by Anonymous Coward · · Score: 5, Funny

    THAT'S NOTHING... I farm Karma on Slashdot for $0.12/hour

    1. Re:THAT'S NOTHING by Mesa+MIke · · Score: 3, Funny

      Not as an AC, you don't.

    2. Re:THAT'S NOTHING by comp.sci · · Score: 2, Funny

      Don't believe this man! After paying him almost $1 for his services the account "Anonymous Coward" he gave me still posts with a score of zero. Don't be fooled by Slashdot karma farming!

  9. Re:Growing problem that can't be fixed by Lemmy+Caution · · Score: 3, Insightful

    Gold farming is in some ways comparable to illegal immigration in the US. It is technically against the law, but covertly tolerated, because things would break down if it didn't happen.

    The day that players start getting banned en-masse for buying gold is the day that Blizzard gets tired of making money.

  10. News flash! by Drakonik · · Score: 4, Insightful

    This just in! People get paid to do work others don't want to do! Details at 11.

  11. Re:Econ 101 by Anonymous Coward · · Score: 2, Interesting

    In short, Blizzard should be selling the gold. They'd get money, it would be easier on their servers, and the money would go towards American interests, not Chinese ones.

  12. More power to them by NotQuiteReal · · Score: 2, Insightful
    Another item on my list of things I don't buy, but support their right to earn a living;

    Fashion designers, Dry cleaners, Professional Athletes, Nail salons, and now, virtual gold miners.

    Bless you all - as long as you are earning money and keeping off the welfare roles, I applaud you.

    --
    This issue is a bit more complicated than you think.
  13. Re:mmo's waste of time by slashgrim · · Score: 2, Interesting

    the idea of grinding killed mmo's for me. please someone show me an mmo based on skill, rather than who has the most free time!

  14. Re:mmo's waste of time by Lemmy+Caution · · Score: 2, Informative

    There are games like that. They're call real-time strategy games, or first-person shooters.

  15. Re:Wouldn't be nearly as much of an issue by Greyfox · · Score: 2, Insightful

    Yeah, With EvE online you can lose all your stuff when you die, and isk farmers TOTALLY aren't an issue there. Oh... wait...

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  16. Korean players do use bots and farm by Saffaya · · Score: 4, Interesting

    Excerpt from Brandon Sheffield article on Gamasutra :

    http://www.gamasutra.com/php-bin/news_index.php?story=18510

    It was Blueside who first introduced the idea to me, cynically stating that consoles won't succeed in Korea until players start just playing games for fun, instead of treating them as work. I laughed then, but subsequent meetings only served to confirm the theory.

    Companies from Gravity to Ntreev to Nexon agreed that a very large number - varying from 30 to 50 percent, depending on who you ask - of players in South Korea are playing games as a job. Generally, people didn't feel too good about it either, which at least indicates that people aren't designing them with that as a goal. But it's still disconcerting.

    And as any player of Lineage2 can attest, some Korean MMOs really ARE designed to be grindfests and farming prone.

    From L2 official boards :

    PushyCat on official boards:
    So, Koreans play and sell in their own servers and it covers the cost of their PC Room and meals. This is a normal aspect of Korean games. Listen to me while I say this. Ebaying is NOT CONSIDERED CHEATING in KORea. It is an important element of mmporgs. With game money, not only can you sell it to make cash, you can also order pizza, buy computers and accessories (like auto mouses, keyboards, macroprograms), and pay for your monthly fee (for those who play at home). In Korea, game money is an accepted tender for Real Life. Noone posts on message boards about cheaters, ebayers, and bots because EVERYONE does it. In Korea, the game is played much differently than in North America, and asians have different cultural backgrounds that make gameplay different as well.

  17. Re:mmo's waste of time by Nefarious+Wheel · · Score: 2, Insightful

    Why buy a game then pay somebody else to play it?

    --
    Do not mock my vision of impractical footwear
  18. Well, look at Age of Conan by SmallFurryCreature · · Score: 2, Informative

    The game is a mess and one of the messes is items you "have" to buy ingame.

    If you want extra inventory space you need to buy bags but most important are horses since the game has very little instant travel.

    250 gold for the highest level mounts in total (might be 300 forgot exactly) and 3 gold for your first set of horse and riding skill. Problem? When you reach the level for your first mount you got maybe, if you sold EVERYTHING and saved up constantly and grinding some gold 50 silver.

    So paying a gold farmer makes sense. Early prices made your first horse cost 10-15 dollars. Not to bad.

    But when the game had launched I did the math from the constant gold spams and a level 80 mount would have set you back 1300 euros.

    Prices dropped of course BUT when I left you still looked at several hundred euro's, for a horsy.

    I think gold farmers don't so much get 10 bucks from every MMORPG player but a 1000 from people with more money then brains.

    Sure, you can say that for some people money == time but seriously, who is willing to pay so much money just for a game that you obviously don't actually want to play?

    Now Age of Conan is a bad example as it is an incredibly badly designed MMORPG, want horse mounted combat, try Mount&Blade and give this game a wide birth but I think it is an accurate way of seeing how gold farmers work, they don't even pretend to offer a reasonable product, they basically offer the same service dog-walkers offer. All the fun of having a dog without doing anything with said dog. It is for people that want an epic mount but never play with it.

    But I am not entirely suprised by these figures, after all the korean "pay for ingame items" approach makes gold farming a natural extension, if you are paying for items already why not buy gold as well.

    For some games, like WoW and AoC it seems logical because if you make a decent wage why not pay someone to grind for you.

    But I think most gamers would rather game themselves since gold is hardly cheap if you are still making minimum wage.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  19. Re:mmo's waste of time by Molochi · · Score: 2, Insightful

    Because grinding isn't playing. Why pay to not play?

    --
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  20. Well the thing is by Sycraft-fu · · Score: 4, Insightful

    Some people LIKE to grind. Don't ask me why, I'll never get it but I know a number of WoW players that enjoy grinding. So WoW provides grinding for them to do, and rewards for it. Blizzard's theory seems to be that whatever you like to do, they are going to give you plenty of it to do and rewards for doing it. You want to do 5-mans? Go to it. Want to PvP? Sure. Whatever you like, you can do it.

    The problem comes from people who aren't playing the game for fun, but playing because they want to be better than other people. The want to have the best gear, most stuff, etc. Thus they run in to things that are grind rewards. They don't want to do those, so they buy gold instead.

    The grind isn't the problem, the people who don't play to have fun are.

    1. Re:Well the thing is by aurispector · · Score: 3, Insightful

      The folks that like showing off and have and their egos at stake are a minor problem and easily avoidable - that's what guilds are for. The thing that made me leave WoW was the fact that the economy never really got easier despite getting epic gear. After playing the game for well over a year, it got really tiresome to constantly HAVE to grind, grind and grind some more just to pay for repairs, potions, etc.. I can understand making players do it when leveling up for the first time but not forever. That was a major aspect of the game I just never enjoyed and it was not possible for me to simply focus those aspects of the game I DID enjoy - raiding and group play with friends.

      The whole farming industry would disappear overnight if they would just sell gold as part of the game. They can't get rid of it, they can't even really make a dent in it, so why not control it? In one fell swoop you rid the game of thousands of non-players AND open a huge stream of revenue for the company. Know why they won't do it? Farmers pay for accounts and it lets Blizzard pad out the numbers.

      The hamster wheel gets rusty after a while, especially when watching gold farmers scoop up the resources you are forced to need just to play the game.

      --
      I have mod points. The reign of terror begins now.
    2. Re:Well the thing is by DarkOx · · Score: 2, Interesting

      I think your are mostly corect about some people ruining it for the rest of the crew but you also have to look why they can't have fun and work toward getting the best gear at the same time. Its failure of the games economics.

      I don't play wow but I remember in UO that way to much commerce went on with NPCs rather then other players. It would work better if I could do something I like, say become the most efficent gold miner ever and buy the things I need like clothing from other plays more easily. I should be able to give you gold for the pelt of the monster you just killed. It would lead to less gold farming, because everyone would be "gold farming" I might be doing it grinding at the gold mine, you might be doing it killin mosters for their teath to fashion knives to sell to other moster killers and pelts to others for clothing.

      The other pressure that leads to gold farming is external to these games. Some people have much more time to play then others, if you can only play an hour a day or less its impossible to compete. Which means you can't have to many in game relatonships because the players you know level up while you remain at noob level that is unless you can buy your way to betterness from some farmer. The only solution to this I have ever come up with is let players join server based on the number of hours per week they want to play. I would be much more interested in playing serve that only allowed say 8 hours per week average over 2 months or something. That way if one week I want to play a little more I can. It will keep everone equal in terms of play time though which will make for a steadier in game economy.

      --
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    3. Re:Well the thing is by Hoi+Polloi · · Score: 2, Funny

      I wonder what people who like grinding are like in real life?

      Normal Person: "Where do you want to go for dinner"
      Grinder: "Eh, same old place as before is fine with me"
      NP: "How about a movie after?"
      G: "Sure, let's see Batman"
      NP: "But you've seen it 50 times already"
      G: "Yah, but I want to see it again, and again, and again..."
      NP: "Arrrrrgghh!!!"

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  21. Goldfarming? Accounthacking is THE big problem. by PieterBr · · Score: 3, Insightful

    While goldfarming is a problem and in my opinion hurts the game in the long run, there's something that bothers me more. Account hacking. Account hacking is a professional business these day and it hurts players directly. Their accounts are robbed from every penny their gear which they obtained over hours of doing dungeons or farming, playing the game gets sold for a bit of cash and they're left with one ore more naked Characters. While people may say: gold buying is harmless, it's from Chinese farmers anyway, that's not true. If you are buying gold, you are paying someone else to hack into your fellow players accounts. Think about that.

  22. Easy solution... by curiuz · · Score: 4, Funny

    put the words "free tibet" somewhere in the game.

  23. Re:mmo's waste of time by Skuld-Chan · · Score: 2, Insightful

    I dunno - I'm 32 and I've never bought any gold, but I've managed to buy 4 epic mounts/training on 4 characters (thats 20,000~g for those who don't play - and one of the main reasons I'm sure people buy).

    Its the 12 year olds who always ask me how I make so much money - its really simple actually (and I don't grind for the most part) - do quests and don't spend it on crap. You'll never make money selling stuff in WoW - typically the materials for making anything are worth more than the items usually sell for.

    There are grinds in WoW but most of them can be combined with quests, dungeons and raids - which I enjoy doing.