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Corporate Gaming Is Good For Business

The Economist is running a story about how gaming is on the rise in corporate environments, and how games are also becoming a popular tool for advertising. From internally developed games to commercial offerings to simply creating a framework in which employees can interact, game-based competitions and community building are leading to increased productivity, even for Fortune 500 companies. Quoting: "Take Microsoft's own experience. Before it releases a new version of its Windows operating system, it asks staff to help debug the software by installing and running the system. In the past, project managers had to spend a great deal of time and effort persuading busy Microsoftees to help them with this boring task. So for Windows Vista, the system's latest incarnation, Microsoft created a game that awarded points for bug-testing and prizes such as wristbands for achieving certain goals. Participation quadrupled."

28 of 151 comments (clear)

  1. Awarding points? by billlava · · Score: 5, Funny

    Awarding points for participation is rarely the most effective way to get people involved. Modded +5 insightful

    1. Re:Awarding points? by jellomizer · · Score: 5, Insightful

      Just like Slashdot what will happen is people will do what it will take to get the points. So say you got a point for each bug found. You find one bug, assume this bug is called from multiple spots. Call this bug on each spot and report it for every occurrence and rack up points. Vs. saying it is just one bug.

      The same thing happens on Slashdot, if you want the points then you better make sure your post is Pro-Linux and GPL. Trying to show that Windows may be better in some circumstances or the GPL as many flaws and in some ways it contradicts its core values will not lead to points. Thus discouraged and reducing objectivity in an open forum.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:Awarding points? by gnick · · Score: 3, Interesting

      The same thing happens on Slashdot, if you want the points then you better make sure your post is Pro-Linux and GPL. Trying to show that Windows may be better in some circumstances or the GPL as many flaws and in some ways it contradicts its core values will not lead to points. Thus discouraged and reducing objectivity in an open forum.

      Yeah, but here it's sometimes really satisfying to be modded Troll or Flamebait. I've got some unpopular opinions here that I fly proudly and it doesn't bother me at all to smell the karma burn (I'm one of those people that think that music/movie/software piracy should remain illegal and am convinced that pirates hurt the industries - Gasp!)

      It's actually kind of the same here at work. We often have crossword puzzles or word hunts that we can do in hopes of some cheesy prize. Mine get shredded - If I'm at work and wasting time, I'll be posting here or reading the news - Otherwise I'll be working. The same with the safety-awareness games and similar - Those are what get me in trouble. Just because I don't want to waste time playing safety-Pictionary doesn't mean I'm not committed to safety, it just means that I consider most of the games a waste.

      Although if there was some interesting prize (not a plastic bracelet) that I could earn just by doing my job well or taking on a couple of extra tasks (beta-testing, whatever), I may be tempted.

      --
      He's getting rather old, but he's a good mouse.
  2. G.O.O.D Job by Massacrifice · · Score: 4, Funny

    I know a good game, one that really motivates me to work more. It's called "Show Me The Money".

    I thought they would speak about the need for good 3D cards in office boxen for lunch-time BF1942 smash-up between coworkers. This is boring. Corporate games as they describe it, are for suckers.

    --
    -- Home is where you eat your heart out.
    1. Re:G.O.O.D Job by bigstrat2003 · · Score: 5, Insightful

      Agreed. I've never understood when companies try to play stupid morale games with their employees, rather than doing the obvious things. Pay them more, make their job more interesting to them, make sure their boss isn't a jerk. If my company started trying to play morale games with me, I'd just feel insulted, not uplifted.

      --
      "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
    2. Re:G.O.O.D Job by eht · · Score: 4, Insightful

      Because often morale games work, would you rather have the cube, the office, or the corner office? How about free coffee and soda?

      I can tell you right now taking away those things will lose you more people than simply not giving out raises that year instead.

  3. Results? by Cyner · · Score: 5, Insightful

    Participation may have quadrupled, but what about productivity or tangible results?

    --
    FreeBSD.org - The power to serve
    1. Re:Results? by jesdynf · · Score: 3, Insightful

      No, this is awesome.

      "Dude! Office just ate the report for the stockholders and corrupted all my working copies! I've gotta get last year's copy from backups and hope neither God nor the SEC catch me! I'm gonna win for sure!"

      Unless your company is playing The Game, which you just lost. And your only hope of regaining your standings is to mod me up. I think I'll take Insightful? That sounds good.

      --
      Yahoo! Pipes are awesome. How awesome? http://pipes.yahoo.com/jesdynf/slashdot
  4. And it worked.... by cptdondo · · Score: 4, Insightful

    just fine.

    See how good Vista is?

    One place I worked we had 'suggestion drives'. You got prizes for making suggestions, and such. The only result is that we got deluged with worthless suggestions - and we'd have to spend days writing justifications for denying totally boneheaded ideas.

    I'd love to see the quality of the bug reports they got as a result.

  5. Re:QA by eln · · Score: 4, Insightful

    I can only assume the Microsoft example is meant to serve as an illustration as to why you shouldn't entrust your QA to whatever random employees you can convince to run your software in exchange for lame prizes.

  6. Re:Vista by Anonymous Coward · · Score: 3, Insightful

    > I'm not really sure how to take the news that bug testing in Vista was quadrupled.

    That's not exactly what they said. They said that employee participation quadrupled. Since employees are not focused testers, they likely hit the same bugs, resulting in many reports for the same, easy to find top level bugs resulting from mostly normal use.

    The amount of effort hitting deeper levels likely didn't change much.

    Note that the focus of this article is that the rewards upped participation. Microsoft's direction of focusing that increased participation may not have been ideal, but the method clearly accomplished its goal.

  7. Obligatory Dilbert cartoon... by ptbarnett · · Score: 4, Funny
  8. Re:Well duh by veganboyjosh · · Score: 4, Funny

    So, google has this for employees, and microsoft gives away wristbands?

    Explains a lot.

  9. Napoleon invented gamer accomplishments by BForrester · · Score: 4, Insightful

    "A soldier will fight long and hard for a bit of coloured ribbon" - Napoleon

    The concept has been long-observed that people will work their asses off for a symbol of accomplishment.

    1. Re:Napoleon invented gamer accomplishments by Tekfactory · · Score: 3, Interesting

      How does that reconcile with this one? A man does not have himself killed for a half-pence a day or for a petty distinction. You must speak to the soul in order to electrify him .Napoleon

  10. Make the employee feel valued by Ngarrang · · Score: 4, Insightful

    Anything a company can do that shows they aren't just a replaceable grunt leads to better morale. A good company will make great efforts to express their gratitude to the employees for being there and making the company what is has become. More often than not, though, you have companies who treat their employees as thin mints. Use them for a while, then spit them out, because, "you can always be replaced." Picnics, luncheons, gift cards, on-line game tournaments...if this is what it takes to encourage more productivity, then do it! Productive workers make a company more money.

    --
    Bearded Dragon
    1. Re:Make the employee feel valued by Cro+Magnon · · Score: 3, Insightful

      The problems is when they provide picnics, luncheons, gift cards, on-line game tournaments...AND treat their employees like replacable grunts. And they wonder why their "incentives" aren't making their people happy.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  11. Re:Obligatory comment by RangerRick98 · · Score: 4, Interesting
    --
    "You're older than you've ever been, and now you're even older."
  12. Re:Makes a lot of sense by SatanicPuppy · · Score: 5, Insightful

    What they're talking about is that it is more productive to present some boring task in game form than it is to just require people to do it.

    A spoon full of sugar does indeed make the medicine go down...It's about time corporations clued in to this basic facet of human existence. Work is work, and play is play, and if work can be a little like play, people will work more.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  13. Re:Makes a lot of sense by MouseR · · Score: 5, Funny

    It did marvels for Vista indeed.

  14. Re:Sad... by edraven · · Score: 4, Insightful

    What planet are you from? When did humans ever do work they didn't have to do because they were supposed to do it? It's not like the company doesn't play the same game in reverse. They may keep you at a lower wage by promising retirement benefits, but then outsource your job to another country before they have to pay those benefits. There's no altruism in business, and there never has been.

  15. Re:QA by SatanicPuppy · · Score: 5, Insightful

    There is a difference between a "bug" and a poor design decision. For a Windows release, Vista isn't all that buggy, it's just user-hostile. You certainly can't blame them for the driver issues that caused most of the bugs early on.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  16. Rolling D&D monsters to learn a new system (19 by bfwebster · · Score: 4, Interesting

    Back when I was fresh out of college (graduated in 1978), I found myself constantly having to learn new operating systems (mostly mainframe and minicomputer), new editors, new compilers (and languages), and so on. Heck, in my first year out of college, while at General Dynamics/WDSC, I worked on four different computers (CDC mainframe, Perkin-Elmer minicomputers, a Harris hybrid analog/digital computer, and some other mini-computer that I can't remember at the moment -- other than that I could tell what stage the compilie/link process was in by the noise the hard drive [5 MB and occupying a box the size of a 2-drawer file cabinet] was making).

    So, one of my 'coming-up-to-speed' techniques was to write a program that interested me. In this case, I wrote a program that would randomly roll up and print out D&D monsters and NPCs, complete with stats. By the time I had that program working, I pretty much knew how to use the system and how to do software development on it. I think I still have some of those printouts in my files at home. ..bruce..

    --
    Bruce F. Webster (brucefwebster.com)
  17. Re:QA by gnick · · Score: 4, Funny

    Only 5? Hmmm... You know, I really want my employees to express themselves. If you think that 5 pieces of flair is enough just because you're getting by and doing the bare minimum, I'm a little disappointed. We really want to encourage team players. ;-)

    --
    He's getting rather old, but he's a good mouse.
  18. Re:Makes a lot of sense by blueZ3 · · Score: 5, Funny

    Yeah, I'm wondering if those "bracelets" were the shiny metal kind that take keys... and that's how they kept Vista testers at it. I can't imagine any other way to get people to actually use it :-)

    --
    Interested in a Flash-based MAME front end? Visit mame.danzbb.com
  19. Re:Makes a lot of sense by Bill_the_Engineer · · Score: 4, Funny

    The problem being that the accounting department has been grinding productivity marks all day, and now are fully clothed in epic accounting gear.

    Now we in the engineering department can't go to the water cooler without being ganked. :P

    --
    These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
  20. Re:Makes a lot of sense by SatanicPuppy · · Score: 3, Funny

    At least they're not teabagging you...yet.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  21. The first prize was by 140Mandak262Jamuna · · Score: 3, Funny

    I spotted 100 bugs for Vista and All I got was this lousy wristband.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact