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Voters Swayed By Candidates Who Share Their Looks

iandoh writes "Stanford researchers have found that voters are subconsciously swayed by candidates who share their facial features. In three experiments, researchers at the Virtual Human Interaction Lab worked with cheap, easy-to-use computer software to morph pictures of about 600 test subjects with photos of politicians. And they kept coming up with the same results: For the would-be voters who weren't very familiar with the candidates or in perfect lockstep with their positions or political parties, the facial similarity was enough to clinch their votes."

22 of 266 comments (clear)

  1. I can confirm from my work. by Anonymous Coward · · Score: 5, Interesting

      I work for a company, that is run mostly by women, but the thing is that all the women that work there, they ALL Look like clones. Or they get hired because they look like the owners, as to give them the comfort in what "looks familiar" or to the fact the women, mimic the looks ...no, they all just look so similar makes me thinks it is more common than we think.

    1. Re:I can confirm from my work. by SL+Baur · · Score: 4, Interesting

      Anybody who has a real job(or anybody who has read Cosmopolitan magazine) knows that every corporation has implicit and explicit dress codes. "Dress like your boss does" is a common saying for a reason.

      Yeah, probably good advice in a lot of cases.

      I am very selective about jobs I take. I do not wear suits and ties and I do not do Microsoft Windows. That limits, somewhat, the kind of jobs I find myself in, but I've never had a problem with dress codes[1].

      It possibly also depends upon experience. Earlier in my career I made the promise that I would start wearing a tie to work if I was promoted and did so after the promotion for a long time. For whatever reason, my advancement after that was very fast.

      It also depends upon the company. I was contracting for McDonnell Douglas in a division that got swallowed up by EDS in the early 1990s. The dress code (applied to manager types in our group only at first) was truly draconian. It not only specified things like the permissable range of shades of blue skirts that women were allowed to wear, it specified the distance that said skirts were allowed to stray away from the knee and tie colors/styles and a lot of other crap like that.

      It was kind of summed up by a remark I heard from one of the EDS technical guys who had come in to assimilate us - "The customers say, hey, that guy may be a total idiot, but he sure is a sharp dresser!"

      Take that for what you will.

      [1] I've seen stricter enforcement of dress codes in weekend amateur tournament bowling clubs than I have experienced at work.

    2. Re:I can confirm from my work. by that+IT+girl · · Score: 4, Interesting

      I don't fix IT problems with a wrench. (Screwdrivers sometimes.) I cuss plenty. And I do it all in whatever I feel like wearing that day--if that's a skirt, why is that a problem? Most of Slashdot wouldn't mind, anyway. ;) Lighten up, man. Unless you have an objection to seeing capable women... does it threaten your masculinity if I can do what you do, and do it well (in a skirt)?

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      10 FILL MUG WITH COFFEE
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  2. A new career beckons! by Drishmung · · Score: 4, Funny

    I shall stand on the 'butt-ugly' platform. I'm a certain winner based on this research.

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    Protoplasm. Quiet Protoplasm. I like quiet protoplasm.
    1. Re:A new career beckons! by oodaloop · · Score: 4, Interesting

      With apologies to Tolstoy, beautiful people are all alike; every butt-ugly person is butt-ugly in their own way. You'd only appeal to those butt-ugly people that look like you.

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      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
    2. Re:A new career beckons! by Idiomatick · · Score: 4, Insightful

      Nah I meant generally ignorant of the world he lives in, pretty stupid, probably can't stay awake during a meeting on the economy or science, and is no where near qualified to run a country.

  3. And now you know... by Anonymous Coward · · Score: 4, Funny

    ...why Cowboy Neal gets all the votes in the slashdot polls.

  4. Re:Mark this article by yali · · Score: 5, Informative

    To all the people tagging this "correlation is not causation," do you even know what you're talking about? This was a randomized experiment.

    I'm not saying this is a perfect study -- there might be plenty of other things wrong with it. But the phrase "correlation is not causation" has an actual meaning. It is not just a synonym for "I had a kneejerk reaction to dislike this study but I can't say why."

  5. So would Tina Fey vote for Sarah Palin? by dominique_cimafranca · · Score: 4, Funny

    Frankly, I kind of doubt it. But you never know...

  6. Re:Mark this article by The+tECHIDNA · · Score: 5, Insightful

    That may be happening because the headline's misleading (as usual); it should be

    Undecided Voters Swayed by Candidates Who Share Their Looks

    But then, /. wouldn't get as many "Um, wha??" clicks, and the more cynical of us would tag the story "noshitsherlock" ;-)
    Hey -- There's your idea for a social experiment!

  7. Politicans by ozbird · · Score: 5, Funny

    No wonder politicans are two-faced - they're trying to double their votes.

  8. Obama by guyminuslife · · Score: 5, Interesting

    I've wondered for a while if part of what makes white voters more likely to accept Obama as the first black president is the fact that, despite his dark skin color, he has very European facial features. Andrew Sullivan has recently been posting pictures of Obama's (white) grandfather, to whom the presidential candidate bears a striking resemblance.

    Obviously, it's impossible to give a truly satisfying answer to such a counterfactual, but I can't help but suspect that if Obama had more stereotypically African features---you know what I mean---that he would not be in the position he is in now.

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    I don't believe in time. It's a grand conspiracy designed to sell watches.
  9. Re:Mark this article by Terminal+Saint · · Score: 5, Insightful

    "correlation is not causation" is one of the most overused mantras of slashdot users who want to be more skeptical than thou. Yes it's true that correlation does not always equal causation, but causation does tend to result in correlation.

    It's been shown that people are more attracted to people with similar facial features when choosing mates, it makes some sense that people would feel better about choosing a leader with similar facial features for the same biological reasons.

    Now I'm not saying that this hypothesis is clearly true, just that we don't have to jump all over it.

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    It's sad when choosing an installation directory on your own qualifies you as an "advanced user."
  10. Obama Is White by Doc+Ruby · · Score: 4, Informative

    Barack Obama looks exactly like his grandfather, Stanley Dunham, except Barack's skin is darker and his hair curlier.

    Obama is half "Black" and half "White". He's been called "Black" so many times, it's only fair to call him "White". Especially because he looks just like his White family.

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    make install -not war

  11. Re:Mark this article by Fractal+Dice · · Score: 4, Funny

    correlation is not caucasian?

  12. Re:Mark this article by shawb · · Score: 4, Interesting

    The usage of the original phrase really bothers me.

    While correlation does not prove causation, it sure does imply causation. It's probably about as close to the definition of imply that I can come up with. The only way I can see the phrase making sense is to use the logic definition of suggest as a logically necessary consequence. Then the original usage may have held a meaning of While causation implies correlation, correlation does not imply causation, basically saying if there is causation, then correlation will follow. So finding correlations is extremely useful, but picking out the root cause of the correlation can be quite difficult, especially when there are multiple factors in play all feeding back on each other.

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    I'll never make that mistake again, reading the experts' opinions. - Feynman
  13. Re:how demoralizing... by srobert · · Score: 4, Funny

    Before you get demoralized, have you seen Mrs. Kucinich?

  14. Re:Mark this article by flyingsquid · · Score: 4, Funny
    So if you were trying to select a candidate to appeal to the Slashdot demographic, who would you pick?

    Come to think of it, that might explain why there's always a "CowboyNeal" option in the polls...

  15. Re:Mark this article by Ascoo · · Score: 5, Informative

    Yes it's true that correlation does not always equal causation, but causation does tend to result in correlation.

    err. it's a bit more than "tend to result in"

    If causation, then correlation.
    or equivalently...
    If no correlation, than no causation.

  16. Re:Mark this article by Aix · · Score: 4, Insightful

    I totally agree. Every single scientific article reporting "A linked with B" gets this ridiculous tag. Almost no scientist every says "A causes B" because they obviously already understand that correlation does not imply correlation. However, correlation also does not imply "not causation." Any reputable scientist and journal will report results of the form "Here is the data. A appears to be statistically linked with B. Here are several hypotheses as to why, however these are speculative and require further study."

    Furthermore, causality is something that a lot of very smart statisticians do spend a lot of time studying. It's not inconceivable that in the future people will be able to make concrete statistical statements about causality with confidence intervals and the works. What will the mantra be then?

    Anyway, correlation's not *that* good of a measure of (interesting and nonlinear) dependence between (non-Gaussian) variables anyway. Mutual information is the ticket.

    Ok, done with my rant.

  17. Re:Mark this article by Kandenshi · · Score: 4, Interesting

    People tend to like people who are similar to themselves. The old saw "birds of a feather" bit actually rings true a fair amount of the time.
    Of course, there's no guarantee that the person who looks vaguely similar to me actually DOES share my views, but if I have no other information to go with, then it's probably a better indicator of who to go with than a coin toss.

    Genetics and life experience work together to shape our looks, and those two things also shape our attitudes and actions.

    The best explanation is though that despite the great efforts we go through to try and train it out of people, all other things being equal they still prefer in-groups to out-groups. The root of this likely comes from things such as kin selection and the generally tribal nature of early man.

  18. Re:Yep. I had a boss... by fprintf · · Score: 5, Funny

    Mass confusion here! Doing the usual reading of comments under the assumption of a male writer (this is Slashdot, afterall) I wondered what female boss would hire a guy specifically for his long hair... it wasn't until I got to the comment about panty hose that I figured out you were a bank robber and not a computer scientist!

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