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Voters Swayed By Candidates Who Share Their Looks

iandoh writes "Stanford researchers have found that voters are subconsciously swayed by candidates who share their facial features. In three experiments, researchers at the Virtual Human Interaction Lab worked with cheap, easy-to-use computer software to morph pictures of about 600 test subjects with photos of politicians. And they kept coming up with the same results: For the would-be voters who weren't very familiar with the candidates or in perfect lockstep with their positions or political parties, the facial similarity was enough to clinch their votes."

8 of 266 comments (clear)

  1. I can confirm from my work. by Anonymous Coward · · Score: 5, Interesting

      I work for a company, that is run mostly by women, but the thing is that all the women that work there, they ALL Look like clones. Or they get hired because they look like the owners, as to give them the comfort in what "looks familiar" or to the fact the women, mimic the looks ...no, they all just look so similar makes me thinks it is more common than we think.

  2. Re:Mark this article by yali · · Score: 5, Informative

    To all the people tagging this "correlation is not causation," do you even know what you're talking about? This was a randomized experiment.

    I'm not saying this is a perfect study -- there might be plenty of other things wrong with it. But the phrase "correlation is not causation" has an actual meaning. It is not just a synonym for "I had a kneejerk reaction to dislike this study but I can't say why."

  3. Re:Mark this article by The+tECHIDNA · · Score: 5, Insightful

    That may be happening because the headline's misleading (as usual); it should be

    Undecided Voters Swayed by Candidates Who Share Their Looks

    But then, /. wouldn't get as many "Um, wha??" clicks, and the more cynical of us would tag the story "noshitsherlock" ;-)
    Hey -- There's your idea for a social experiment!

  4. Politicans by ozbird · · Score: 5, Funny

    No wonder politicans are two-faced - they're trying to double their votes.

  5. Obama by guyminuslife · · Score: 5, Interesting

    I've wondered for a while if part of what makes white voters more likely to accept Obama as the first black president is the fact that, despite his dark skin color, he has very European facial features. Andrew Sullivan has recently been posting pictures of Obama's (white) grandfather, to whom the presidential candidate bears a striking resemblance.

    Obviously, it's impossible to give a truly satisfying answer to such a counterfactual, but I can't help but suspect that if Obama had more stereotypically African features---you know what I mean---that he would not be in the position he is in now.

    --
    I don't believe in time. It's a grand conspiracy designed to sell watches.
  6. Re:Mark this article by Terminal+Saint · · Score: 5, Insightful

    "correlation is not causation" is one of the most overused mantras of slashdot users who want to be more skeptical than thou. Yes it's true that correlation does not always equal causation, but causation does tend to result in correlation.

    It's been shown that people are more attracted to people with similar facial features when choosing mates, it makes some sense that people would feel better about choosing a leader with similar facial features for the same biological reasons.

    Now I'm not saying that this hypothesis is clearly true, just that we don't have to jump all over it.

    --
    It's sad when choosing an installation directory on your own qualifies you as an "advanced user."
  7. Re:Mark this article by Ascoo · · Score: 5, Informative

    Yes it's true that correlation does not always equal causation, but causation does tend to result in correlation.

    err. it's a bit more than "tend to result in"

    If causation, then correlation.
    or equivalently...
    If no correlation, than no causation.

  8. Re:Yep. I had a boss... by fprintf · · Score: 5, Funny

    Mass confusion here! Doing the usual reading of comments under the assumption of a male writer (this is Slashdot, afterall) I wondered what female boss would hire a guy specifically for his long hair... it wasn't until I got to the comment about panty hose that I figured out you were a bank robber and not a computer scientist!

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