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Wal-Mart Enters the Used Game Fray

eldavojohn writes "It's a simple model — you buy used games for a third of the price of a new one from patrons. Then you turn around and sell the game for two-thirds the normal price to other patrons that have not yet enjoyed the title. Such has been the model for stores like GameStop. The great part about that business is a recession can sometimes help their market, as gamers look to save a few bucks any way possible. Well, today Wal-Mart launched kiosks in 77 of its stores that vend used video games. Looking like a RedBox DVD kiosk, these automated machines are full of bugs, but spell trouble for businesses like GameStop. This should also pique the interest of used-game opponents and provide a bigger target for them to go after if they get the politicians on their side."

25 of 129 comments (clear)

  1. Bigger target? by ScrewMaster · · Score: 2, Interesting

    This should also pique the interest of used-game opponents and provide a bigger target for them to go after if they get the politicians on their side."

    I have the feeling that even the likes of Blizzard or Electronic Arts would think twice about giving Wal-Mart a hard time.

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:Bigger target? by Supurcell · · Score: 3, Informative

      Blizzard, almost exclusively, makes computer games that have CD keys which make them nearly impossible to resell. Once someone registers their game, especially with their new battle.net system, no one else can use that key.

    2. Re:Bigger target? by ScrewMaster · · Score: 2

      Blizzard, almost exclusively, makes computer games that have CD keys which make them nearly impossible to resell. Once someone registers their game, especially with their new battle.net system, no one else can use that key.

      One of many reasons I don't buy into anything Blizzard is selling.

      --
      The higher the technology, the sharper that two-edged sword.
    3. Re:Bigger target? by db32 · · Score: 2, Informative

      Exactly my thought. Give them a bigger target? WTF? I just know oodles of politicians that are willing to go against a company that is so entrenched in nearly every city to earn the favor of MUCH smaller video game industry. You know...that industry that those politicians just love to kick around with their violent video game stuff... I think the *ONLY* argument that could work is "See! Walmart is making it easier for kids to get our Blood n Guts School Shooter Deluxe XVI!".

      A ~$7-10 billion/yr industry is going to have a tough time competing with a ~$200 billion/yr *COMPANY* in this regards. Then you figure that part of that $7-10 billion is already used game sales... Yeah... Totally worried about those anti-used games folks using this one in their favor...

      --
      The only change I can believe in is what I find in my couch cushions.
  2. Excellent by The_mad_linguist · · Score: 5, Insightful

    Excellent. With Walmart now financially committed to reducing the amount of DRM that would interfere in resale, the amount of anti-DRM political lobbying money should increase dramatically.

    1. Re:Excellent by Aranykai · · Score: 4, Interesting

      Except its only for consoles, which means the DRM wont be an issue. The summary should specify that it is console only, but it doesn't.

      --
      If sharing a song makes you a pirate, what do I have to share to be a ninja?
    2. Re:Excellent by interkin3tic · · Score: 4, Insightful

      Except its only for consoles, which means the DRM wont be an issue.

      There's been some rumblings from console devs that they're wanting to put DRM on it to prevent used sales. Seems they're convinced that somehow, because they only profit once, that's unfair if the game trades hands again. You know, just like how car manufacturers couldn't survive if people bought used cars.

      ... I guess now is not the best time to make that sarcastic comment, but before anyone says anything to that end, I think we can agree that the big problem for the american auto industry is not used car sales.

    3. Re:Excellent by Kuroji · · Score: 3, Insightful

      Yes, but that's not the RIAA's problem either. Their lawyers just claim it is.

      However, if GM were to cry foul on used car sales, everyone and their mother would jump on them.

  3. Thanks, Wal-Mart! by whiledo · · Score: 2, Informative

    If you agree that GameStop is bad for gaming, then this isn't really worse. I don't think Wal-Mart doing it is going to increase the overall trade in used games. If you don't agree that GameStop is bad for gaming, then you don't care about this move anyway.

    As such, I'm actually quite happy to hear the news simply because I hope they kick GameStop's ass. I don't buy games from them, but I've read enough of the Penny Arcade to completely loathe them .

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    1. Re:Thanks, Wal-Mart! by mochan_s · · Score: 3, Funny

      As such, I'm actually quite happy to hear the news simply because I hope they kick GameStop's ass. I don't buy games from them, but I've read enough of the Penny Arcade to completely [penny-arcade.com] loathe [penny-arcade.com] them [penny-arcade.com] . [penny-arcade.com]

      And I have read enough of your post to loathe them too.

    2. Re:Thanks, Wal-Mart! by Lumpy · · Score: 2, Informative

      Game stop is bad for used gaming. I wont buy anything at Gamestop or Eb games. They anally rape everyone on their used game prices.

      Every used game I buy is on Amazon.com as I can get it , including shipping for at least 35% less than gamestop is selling it at. Most of the time it's 50% less than gamestop's lowest price.

      It's ridiculous, If I bring them a like new game they give me maybe 5 bucks and then they slap a sticker on it and ask $48.90 for it. I sell it for $30.00 on Amazon.com I'll have it sold 15 seconds after I posted it and I get $30.00 out of it.

      Gamestop and the likes are there only to allow the rich kids to churn their games mommy and daddy buy them at a fast rate.

      --
      Do not look at laser with remaining good eye.
  4. Re:People still buy used games? by Aranykai · · Score: 3, Insightful

    Your logic is like a half-baked cake. I suppose printing your own copies of books from the library is ok too, cause you aren't paying anything to look at the book anyways right?

    --
    If sharing a song makes you a pirate, what do I have to share to be a ninja?
  5. Re:People still buy used games? by houstonbofh · · Score: 4, Insightful

    I don't buy used games on principle. (Wait... so I'm paying someone for a game and simultaneously not giving the content creators any money? Why not just pirate it and spend more money on new games if I'm not going to pay the creators?)

    But even if I wasn't against the concept of used games I still don't see the financial incentive. Gamestop will pay me less than the parking fee to go in and sell them a game. If I were to drive to a free-parking gamestop it would cost more in gas than they would give me. The used prices of new games tend to be almost the same as new. ~$45-50 for new releases and games on steam tend to be priced as low or lower for older games.

    If you aren't going to buy it new you might as well just pirate it and save the money going to Wal-Mart.

    By giving money to someone who purchases new games, you are providing them with more resources to purchase more new games, and support new content creators. Or to put it another way, would you buy a car that you knew would have no value on the used car market? Auto companies like good resale value, so that one guy will buy a new car every year.

    Also, if you save up a few games, it might just cover your parking. And give you cash for a new game. (Which is the point)

  6. Re:People still buy used games? by Rakshasa+Taisab · · Score: 2, Interesting

    Well, in this case you might as well send the $45 to The Pirate Bay, rather than Walmart, as the publisher and game developers won't see a cent of it anyway.

    --
    - These characters were randomly selected.
  7. Old used games are awesome. by yourassOA · · Score: 2, Interesting

    New used games suck they are used and not much of a savings in dollars. The only good thing about this is if WalMart sells lots of horrible games that suck so much you can't give them away. At least you have a way of disposing of them and recouping a few pennies.
    Having a place to buy older games like PS1 or SuperNES games is valuable to the gaming community. Places that sell games you can't buy anymore! Our local video store sells these games for $2-$5. Sometimes they are scratched but you don't feel ripped off. And it gives you an opportunity to play these awesome games you forgot even existed. Except the older games are incredibly easy and you end up feeling stupid for taking two weeks to wrap it the first time.

    1. Re:Old used games are awesome. by BenoitRen · · Score: 2, Informative

      Many older games from the 8-bit and 16-bit era are actually quite difficult. Try the first Mega Man on the NES, for example. Or Shinobi for the Sega Master System.

    2. Re:Old used games are awesome. by geminidomino · · Score: 2, Informative

      Except the older games are incredibly easy and you end up feeling stupid for taking two weeks to wrap it the first time.

      Do it without save states, and writhe in the eternal fire that is "Nintendo Hard!"

  8. Re:People still buy used games? by interkin3tic · · Score: 3, Insightful

    Wait... so I'm paying someone for a game and simultaneously not giving the content creators any money?

    If they make games that are good enough that people don't want to sell them back, this wouldn't be happening to them.

  9. Re:People still buy used games? by Blue_Wombat · · Score: 5, Insightful

    That logic is whacky. So does that mean that you won't buy a house or a car second-hand (or sell your own after you have bought it) because this would mean that neither GM or the Architect got paid again? If so, I assume that you want to make sales of used cars illegal, and require that people raze their houses sell when they move so that architects and construction firms get paid again by the new person who buys the land? If not, please explain why you think that the first sale doctrine apply to everyone except game makers?

  10. Where's the problem? by tiggertaebo · · Score: 5, Insightful

    IMHO game publishers are coming at this from the wrong angle - they should be looking at the second hand market as an opportunity rather than a threat. Over the last year or two there has been a growing trend for games to have paid-for DLC (see Guitar Hero/Rock Band as prime examples). Since this content doesn't get resold when the game does the new owner may well then re-buy the DLC.

    So although yes they might miss out on the profit from the original game sale (assuming that the person who bought it second hand would otherwise have bought a new copy) they ARE still making money.

    Also don't forget trade ins - many console owners I know (myself included) will trade old games for money off new ones, often allowing us to buy more NEW games then we would have done otherwise. Why not embrace this? Publishers could offer incentives if people trade in one their older games for a sequel, or a direct competitor to their game - say trading in Guitar Hero for Rock Band etc.

    When the music market changed under them (i.e. the internet) the industry tried to fight the change rather than embracing it as a new opportunity, that didn't work out too well did it?

  11. Re:People still buy used games? by Anonymous Coward · · Score: 2, Insightful

    I'm just saying I would rather as a book publisher have you save your limited resources to spend on one of my books instead of going to a used book store and spending money there.

    75% of the used game price disappears into Gamestop. As far as the game ecosystem is concerned that money is gone. Your customers are expending their limited teen dollars on a product that in no way what so ever brings a profit.

    If instead of buying and reselling 2 games these teens pirated those 2 games and simply purchased a third new the publisher would make more money than if they threw their money into the big bonfire that is the used game market.

    And I would love everyone of you to send me all your money without anything whatsoever in return.

    Used games are part of the game ecosystem. The limited teen dollars might not be spent on a 60$ new game without the option to get some of that money back to begin wtih. So you'd end up with 3 pirated games and no sale at all. Sounds much better to me. At least publishers still would have something to bitch about. Oh and it's not their fault ... ever.

  12. Re:People still buy used games? by Jah-Wren+Ryel · · Score: 2, Insightful

    I don't buy used games on principle. (Wait... so I'm paying someone for a game and simultaneously not giving the content creators any money? Why not just pirate it and spend more money on new games if I'm not going to pay the creators?)

    Except that when you buy used your money IS going to the creator (or at least his publisher). It goes to the publisher by proxy of the original purchaser who may not have considered the original selling price to be reasonable without the ability to resell it and recoup some of that cost. Similarly for all additional sales on down the line until the game eventually ends up in somebody's trash can.

    But even if I wasn't against the concept of used games I still don't see the financial incentive. Gamestop will pay me less than the parking fee to go in and sell them a game.

    Even if your characterization of Gamestop's pricing is accurate, they are by no means the only way to buy and sell used games (or used books, or used CDs, etc).

    If you aren't going to buy it new you might as well just pirate it and save the money going to Wal-Mart.

    Wal-mart provides a service - they get paid for that service, just as a book publisher provides a service to an author. You don't think that YOU personally are responsible for the money that goes to the authors that you publish do you? That would be the height of hubris - you provide them distribution and revenue handling in exchange for a fee. Kind of like the way Wal-mart, et al, provide buyers the service of distributing used copies.

    Either you buy into the artificial scarcity of copyright or you don't, but don't think you can justly have the best of both the copyright-scarcity model and the non-scarce freedom of speech model without the downsides of either.

    --
    When information is power, privacy is freedom.
  13. Re:People still buy used games? by Opportunist · · Score: 2, Insightful

    Pending legislation change, that is... don't assume anything that's legal today will remain so, especially when copyright is somehow involved.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  14. Re:People still buy used games? by TheRaven64 · · Score: 2, Interesting

    I don't really agree with this point. It makes sense for multiplayer games, but a lot of single-player games (like films and TV shows) are very enjoyable to play once, but become less enjoyable when you play them again. Given the choice between playing them twice, or playing them once and then playing another similar-quality game once, the second is more fun. Think of them like books and DVDs; lots of people buy these and sell them second-hand because they never watch a film or read a book twice.

    Even a great single-player game like Monkey Island or Grim Fandango is only really fun to replay after a few years, and it makes more financial sense to sell the game after you played it the first time then buy a second-hand copy a few years later when it costs a fraction of the price; you pocket the difference in the price and don't have to store it for the intervening time.

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    I am TheRaven on Soylent News
  15. Two Thirds? Really? by geminidomino · · Score: 3, Informative

    Two thirds of the price? In what gamestop? If you're lucky, you'll get a whole $10 off of the game is still retailing at release price.

    Otherwise, you're getting $5 off retail until the game is so old its out of print and everyone who wants it has it so they're overloaded, when you can get it for $2.99... Yay Jak and Daxter!