Wal-Mart Enters the Used Game Fray
eldavojohn writes "It's a simple model — you buy used games for a third of the price of a new one from patrons. Then you turn around and sell the game for two-thirds the normal price to other patrons that have not yet enjoyed the title. Such has been the model for stores like GameStop. The great part about that business is a recession can sometimes help their market, as gamers look to save a few bucks any way possible. Well, today Wal-Mart launched kiosks in 77 of its stores that vend used video games. Looking like a RedBox DVD kiosk, these automated machines are full of bugs, but spell trouble for businesses like GameStop. This should also pique the interest of used-game opponents and provide a bigger target for them to go after if they get the politicians on their side."
chow down, nigger! first post!!!!
This should also pique the interest of used-game opponents and provide a bigger target for them to go after if they get the politicians on their side."
I have the feeling that even the likes of Blizzard or Electronic Arts would think twice about giving Wal-Mart a hard time.
The higher the technology, the sharper that two-edged sword.
Excellent. With Walmart now financially committed to reducing the amount of DRM that would interfere in resale, the amount of anti-DRM political lobbying money should increase dramatically.
I don't buy used games on principle. (Wait... so I'm paying someone for a game and simultaneously not giving the content creators any money? Why not just pirate it and spend more money on new games if I'm not going to pay the creators?)
But even if I wasn't against the concept of used games I still don't see the financial incentive. Gamestop will pay me less than the parking fee to go in and sell them a game. If I were to drive to a free-parking gamestop it would cost more in gas than they would give me. The used prices of new games tend to be almost the same as new. ~$45-50 for new releases and games on steam tend to be priced as low or lower for older games.
If you aren't going to buy it new you might as well just pirate it and save the money going to Wal-Mart.
i would never want someone else to have my serials especially if its an online game, making the second hand purchase useless
courage mateship sacrifice endurance
Good news for DRM lovers like Electronic Arts! Eat that!
It's our right to do whatever we want with our purchased games, included but not limited to, sell them to others when we finished playing.
Recave
If you agree that GameStop is bad for gaming, then this isn't really worse. I don't think Wal-Mart doing it is going to increase the overall trade in used games. If you don't agree that GameStop is bad for gaming, then you don't care about this move anyway.
As such, I'm actually quite happy to hear the news simply because I hope they kick GameStop's ass. I don't buy games from them, but I've read enough of the Penny Arcade to completely loathe them .
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My teenage kids don't pay anything to get to the mall when they come with me and, trust me, getting 1/3 of the buy price back for a game which is no longer the thing would really appeal to them.
I'd guess that the teenage demographic is larger for console games than for PC games. Don't assume that you're the target demographic
New used games suck they are used and not much of a savings in dollars. The only good thing about this is if WalMart sells lots of horrible games that suck so much you can't give them away. At least you have a way of disposing of them and recouping a few pennies.
Having a place to buy older games like PS1 or SuperNES games is valuable to the gaming community. Places that sell games you can't buy anymore! Our local video store sells these games for $2-$5. Sometimes they are scratched but you don't feel ripped off. And it gives you an opportunity to play these awesome games you forgot even existed. Except the older games are incredibly easy and you end up feeling stupid for taking two weeks to wrap it the first time.
I guess they had to get in while they still could, but with digital distribution being the future whats the point in conquering a business model that has possibly peaked? Then again it is only costing them kiosk space and electricity, I'm sure RedBox is paying for much of the hardware. Still, it sounds like Wally World is getting a little slow or at least complacent given that they have conquered much of the US.
Does this mean wal-mart will start carrying games that aren't hunting simulations? Deer Hunter, Deer Hunter 2, Deer Hunter 3 is about their entire stock of PC games.
I exaggerate, but not by much. What's up with the poor selection?
Ok, just think for a minute people. How convenient is it to go to a GameStop? They're usually in malls, or sometimes in small shopping centers. Those are two places you only go to when you need to buy crap you don't really need.
Now with Walmart, they already have an entire store full of everything you could find at a strip mall but cheaper, plus groceries.
So this means there's a lot of people that go there on a weekly basis. Not just any people, but people that can't afford the rip offs at the mall. This new option will appeal to them, though I suspect maybe the system might be too complicated for them to figure out.
Anyways, walmart advantages:
1.) Convenient location
2.) 24 hour trade in ability
3.) Completely automated, no talking to people to do the trade in
Gamestop advantages:
1.) Maybe better quality control since the games have to be checked first? Though the walmart setup might have the games get checked by a human first before they get resold to consumers. Also it might be cheaper just to accept all games even if some are horribly scratched since they don't have to pay 1 or 2 people $7.25 per hour coming this July. So maybe this isn't really an advantage.
Games will continue moving towards a service model with micro-payments that is far more locked down. MMOs, Steam, XBox Live, show the success of removing the physical media and binding games to hosted accounts.
In this model it's more difficult to resell a game, since game access is provided as a service of your account. Moreover, the companies can restrict reuse by offering access to certain content only via their servers.
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I'm always looking to save some bucks, as the money I can spend on games each year is limited due to the lack of a job. However, I don't do it by buying used games. I wait for the price to go down, and for promotions.
Ever since I got a Wii, and am planning to buy a DS Lite, I've been buying lots of games at half the price or even less as older games for those systems I haven't picked up have dropped in price. Buying used from the local equivalent of GameStop would in most cases actually cost me more money. At best the used game is the same price as that of a new copy in another store, and of course I'm still buying the new copy then.
With Steam infesting every game that comes out nowadays forcing you to tie a game to an account and forcing you to activate online for the sole purpose of killing the second hand market off I'm guessing this'll be a fairly short lived venture for PC games at least.
Still it's not a bad idea for the console market and I guess that's where most money is now in this anyway?
IMHO game publishers are coming at this from the wrong angle - they should be looking at the second hand market as an opportunity rather than a threat. Over the last year or two there has been a growing trend for games to have paid-for DLC (see Guitar Hero/Rock Band as prime examples). Since this content doesn't get resold when the game does the new owner may well then re-buy the DLC.
So although yes they might miss out on the profit from the original game sale (assuming that the person who bought it second hand would otherwise have bought a new copy) they ARE still making money.
Also don't forget trade ins - many console owners I know (myself included) will trade old games for money off new ones, often allowing us to buy more NEW games then we would have done otherwise. Why not embrace this? Publishers could offer incentives if people trade in one their older games for a sequel, or a direct competitor to their game - say trading in Guitar Hero for Rock Band etc.
When the music market changed under them (i.e. the internet) the industry tried to fight the change rather than embracing it as a new opportunity, that didn't work out too well did it?
This post has a response to the reported bug issues as well as some further information about how the trade-in process works.
Do not be alarmed. This is only a test.
You make games that are very replayable and epic.. Then people won't trade them in. I haven't traded in ANY of my GTA series or Fallout 1 & 2, Nor have I traded in Battlefield 2 or Company of heroes or Men of War..
If a game is too easy to complete and only fun on the 1st play through of course I am going to trade it in once I have completed it, there is no incentive to keep it.
Don't release DLC (Downloadable Crap) that I have to pay for instead release expansions.
Another point is don't charge so much for the damn games in the 1st place. PS3 games are £50 ffs 6 games is the price of a brand new console. Try charging £25-£30 for the games and I am more likely to buy them. ALL my PS3 games (and console) are 2nd hand (GTA IV, MGS4, SBK08, GT5 Prologue, HAWX) as I do not have £250 to buy all those games brand new but at between £10 and £20 2nd hand I can afford that.
My PC games are pretty much all new as their price is affordable at £15-£30.
What make this used games sound so immoral is the tremendous profit made by the used game resellers.
Their margin isn't related to the added value of their service, but with the value of the game in a new condition.
They are effectively stealing the game industry.
Due to ludicrous Florida laws, all new used media stores are to be treated as pawn shops. In other words, you have to fill out paperwork and, I believe, give a thumb print to be able to trade in a videogame...
Wise men say, "Forgiveness is divine, but never pay full price for late pizza."
Two thirds of the price? In what gamestop? If you're lucky, you'll get a whole $10 off of the game is still retailing at release price.
Otherwise, you're getting $5 off retail until the game is so old its out of print and everyone who wants it has it so they're overloaded, when you can get it for $2.99... Yay Jak and Daxter!
Trade your games directly on craigslist. It works everytime for me. You don't lose 70 percent of the value by trading it in and you can just keep the cycle going...
Walmart has pushed its suppliers year after year to reduce their prices, and they have done so.
They have done so by making a cheaper and cheaper product. Walmart is now a place where you go buy disposable Chinese junk. They pushed too far.
Thus it's no surprise to me that they are entering the flea-market business.
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Money for trades is charged back to the trader's credit card up to three days after the transaction.
DarkSaber
Up to 3 days later? The hell with that, if I'm handing over my game in store, the store can damn well give me my credit/money there and then.
DC191
It seems like a perfectly reasonable measure to prevent fraud. The kiosks are completely automated so there is no way to immediately verify what you actually give the machine.
Yeah, it's not like the disks are digital media that can be read electronically and compared against a known digital signature for the title.
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Here's some ways it could be improved, though: the system only takes discs, and tests them when they're fed in. If they don't pass, it spits out the disc and tells you to go fuck yourself. The machines are on the internet, and you can find out in realtime the closest location with the game you want, what games are inside your closest kiosk, et cetera. Finally, put one in my neighborhood. We have no gamestop.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
- I buy used but never trade in my old games
- I trade in my old games but only buy new games.
- I trade in used games and purchase used games
- I never trade in old games and only purchase new games.
- Donde esta la vacca?
Id be curious to see what the final statistics look like.
And this has been another installament of Captain Obvious!
So... I'm not in the great US of A, but if one of these was near me I'd be tossing in whatever I could to get the machine to give me a credit. Maybe it takes boxes with photocopies of the original box art and burned discs...
Here's another anecdote. I used to buy belts at Walmart for about $10-$15. Unfortunately, the 'pleather' would crack over the buckle and around the tongue in about a week. So now I go to a men's store and spend $30-$50 on one that lasts for years.
I used to buy shirts at Walmart for $15 or so. But they would barely make it a year before becoming threadbare. So now I buy my shirts from L.L. Bean for $30, but they last for years. Moreover, L.L. Bean has what amounts to a lifetime guarantee on their clothing.
Some people, like me, have gotten tired of buying junk at the junk store.
A work that expires before its copyright never enters the public domain and thus enjoys eternal copyright protection.
[sarcasm] Because nothing destroys a business like the selling of used goods! [/sarcasm]
sounds like yo mama is begging for a bad hooker joke :-)
Wal-Mart is not in the used game business, the company making the machines is in the used game business. The machines are in the entrances and Wal-Mart leases space to the company just like with Redbox. I have seen a machine and it has Wal-Mart branding on it, but it is owned by e-Play. I didn't RTFA, only the title, so please don't scream at me if it mentions that in the article. :)
Trade your games directly on craigslist. It works everytime for me.
So who acts first on a craigslist transaction?
How does a transaction 'play out' in order to avoid theft (or fraud)?
When I used to buy stuff off of eBay, I paid with a U.S. Postal money order. I rationalized if I got ripped off, I'd file a complaint at the Post Office and let the Feds take care of the rest. That's how I avoided getting 'ripped off' but I did have a close call one time....
A bit late jumping here, but I work in a used bookstore that also sells games, consoles, dvds, and electronics. We essentially function as a pawn shop with a trade credit system. I work in the gaming/electronics department and we poach gamestop's pricing for what they carry and use a combination of digital press, amazon, and ebay to find our selling prices. Standard payouts are 1/2 trade, 1/4 cash for things we don't care much about, and around 3/5 trade 1/2 cash for things that we really want and know will sell. Nothing is fixed, the employees buying are allowed to use their own discretion. We discount most things 10% if you're nice to us, %20 if you're an educator.
The result? A huge community of loyal customers who benefit from our business model. Not because our prices are necessarily great compared to what you can find online, but because you can get rid of a wide variety of media you aren't using and apply that towards things you want, finding things that aren't available anywhere else. We're also the only source in the region for collectible old school consoles and their games. It sucks to give someone $80 for a 360, but the ones that get $30 for a working NES, or $50 for a Master System with all the trimmings are happy. I would much rather be keeping these things circulating than have them end up in a dumpster. Our product diversity separates us from gamestop, but I don't see their general model as being necessarily evil.
Knowing GameStop's policies, all of their locations in the area will have amazing deals on trade-ins and used game purchases until they drive out the competition. They did exactly that when Best Buy set up a used game service in pilot locations, and it worked damn well. For GameStop, that is.
If GameStopo wants to survive, maybe they need to harrass you about pre-orders ten times more per visit.