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Google Under Fire For Calling Their Language "Go"

Norsefire writes "Since releasing the 'Go' programming language on Tuesday, Google has been under fire for using the same name as another programming language that was first publicly documented in 2003. 'Go!' was created by Francis McCabe and Keith Clark. McCabe published a book about the language in 2007, and he is not happy. He told InformationWeek in an email: 'I do not have a trademark on my language. It was intended as a somewhat non-commercial language in the tradition of logic programming languages. It is in the tradition of languages like Prolog. In particular, my motivation was bringing some of the discipline of software engineering to logic programming.'"

72 of 512 comments (clear)

  1. Go! by sopssa · · Score: 4, Informative

    It's actually pretty funny Google itself didn't see this coming. Results in Google for go programming language are about the existing Go! language and the main developers book about it.

    In this case Google should really change the name since its been used in an existing programming language for years. But maybe they are:

    "We recently became aware of the Go! issue and are now looking into the matter further," a company spokesperson said in an e-mail.

    1. Re:Go! by msh104 · · Score: 5, Funny

      Even more funny is the fact that they hosting their language on code.google.com
      Perhaps we shouldn't worry that much about them harvesting our data after all?

    2. Re:Go! by iamhassi · · Score: 5, Funny

      from the article:

      There once was a language named "Go"
      By Google it's made to help the Pro
      But there's a claim the name
      it sounds quite the same
      as another fellow's lingo

      This other lingo named "Go!"
      "It was earlier" it's inventor says so.
      "Why didn't you look
      on a webpage or in my book,
      it's even google search result two!"

      "So Google, rename your thing!
      Or in front of a judge you i bring!
      Lots of users agree
      it was disgraceful by thee
      just be sorry and give me a ring!"

      So the question arise
      allthough google might despise
      "what new name shall we be giving
      to the lingo that's not yet living
      and has not yet seen this world with it's own eyes?"

      One fella proposed the name "Goo"
      Which is similar to pythons clone "Boo"
      But also this name is taken
      and not yet forsaken
      and honestly sounds close to "Poo".

      Another said "Lango" is cool,
      He would take such thing as a tool.
      But a lingo named "Lango"
      Only rhymes "Jango" or "Tango"
      This is real, not Star Wars, you fool!

      Lots of other names were called
      some were boring, some others were bold
      The question still remain
      Will google act or refrain
      from renaming it's lingo as told?

      The remainder of my little piece
      Is the ironic issue of this
      Why did you, google miss
      to google "go" before release
      You would have known it's not your name, but his'!

      --
      my karma will be here long after I'm gone
    3. Re:Go! by Adambomb · · Score: 3, Funny

      Plus every source file would be a .gog!

      --
      Ice Cream has no bones.
    4. Re:Go! by wooferhound · · Score: 3, Interesting

      I think they should rename it to "Goo"

      --
      We are Dead Stars looking back Up at the Sky
    5. Re:Go! by ArcherB · · Score: 2, Interesting

      It's actually pretty funny Google itself didn't see this coming. Results in Google for go programming language are about the existing Go! language and the main developers book about it.

      In this case Google should really change the name since its been used in an existing programming language for years. But maybe they are:

      "We recently became aware of the Go! issue and are now looking into the matter further," a company spokesperson said in an e-mail.

      I don't know what they need to look into. There are only two real aspects to look at here. First, from a technical standpoint, it could confuse people want to learn Google's Go and end up learning the other Go. From a legal standpoint, if the guy didn't trademark the name, who cares? He doesn't really have a case. But it does kind of fly in the face of the "Don't be evil" slogan.

      If they want to be nice, they could just rename it to something like Go++ or Go2.

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    6. Re:Go! by Anonymous Coward · · Score: 3, Funny

      They should call it "Go: Advanced Technology (Second Edition)".

    7. Re:Go! by Ihmhi · · Score: 2, Insightful

      I don't know if there's a Poet Laureate position for Slashdot, but either way I nominate this guy. Brilliant!

    8. Re:Go! by khallow · · Score: 3, Insightful

      In this case Google should really change the name since its been used in an existing programming language for years.

      Why? Go! is just another hobby language that's only been around for a few years. The only thing it has generated is a few academic papers. There probably have been thousands of those in the past 50 or so years. I see no reason for Google to change the name of its computing language just because there are already one or more programming languages with similar names. As the previous sentence implies, I wouldn't be surprised to find out there there are several programming languages with something very similar.

    9. Re:Go! by fbjon · · Score: 5, Funny

      Next up: Go2 considered harmful.

      --
      True confidence comes not from realising you are as good as your peers, but that your peers are as bad as you are.
    10. Re:Go! by Kell+Bengal · · Score: 3, Funny

      Burma shave

      --
      Scientists point out problems, engineers fix them
      altslashdot.org: The future of slashdot.
    11. Re:Go! by SkyDude · · Score: 2, Insightful

      Google will send the guy a check with several zeroes in it, relieve their guilty conscience and call it a day. C'mon, you know it will happen that way.

      --
      == First cross river, then insult alligator.
    12. Re:Go! by Mitchell314 · · Score: 2, Informative

      Taken
      http://www.googspubandgrub.com/v1/about/

      Yes, I googled. And yes, I thought it's name should have changed to goo when I saw the title of this article. :P

      --
      I read TFA and all I got was this lousy cookie
    13. Re:Go! by kju · · Score: 3, Funny

      Wouldn't Go! be pronounced Go(bang)?

      Maybe we should use "Gang!" as the name, then.

    14. Re:Go! by Yvan256 · · Score: 2, Insightful

      I can write you a check with several zeroes in it but that doesn't mean it's worth anything.

    15. Re:Go! by Iron+Condor · · Score: 2, Informative

      But it does kind of fly in the face of the "Don't be evil" slogan.

      Not really. There was no malice here anywhere. Nobody tried to be evil, nobody is trying to be evil this moment and nobody is trying to be evil in the future.

      Some dude had an idea a couple years back that was so utterly obscurethat no Wikipedia page existed for it. Let that sink in: There's a page on Wikipedia for every actor that was ever seen in the background of any Star Trek episode; yet this supposed "Go language" was so unknown that nobody ever bothered to make a page for it (until yesterday). And the name is a two letter word that cannot actually be googled and is as useless as "to" or "for" or "a" as a search term.

      And somehow Google are "evil" for inventing something completely fresh, new, different, that has seen more use in the first 24 hours after release than all of the other guy's stuff in his lifetime and naming it "go"? Sorry, but that just doesn't fly.

      The guy should be happy for the exposure and publicity his little thought experiment got from all this.

      --
      We're all born with nothing.
      If you die in debt, you're ahead.
    16. Re:Go! by ArcherB · · Score: 2, Interesting

      I didn't mean to say that Google is evil for stealing this guy's name. I was merely stating that this could become a PR nightmare if it becomes a big enough deal.

      Imagine the spin that could be placed here:
      Some poor computer programmer invented a programming language with the hope of making the world a better place and here comes the big bad evil corporation Google and steals the name of this language. When the poor chap brings it up, the door is slammed on his face and Google uses the name anyway. This poor programmer can't do anything about it as since he couldn't afford a lawyer to TM the name to begin with, there is no way he will stand a chance against Google's titanic team of lawyers and deep evil pockets.

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    17. Re:Go! by tknd · · Score: 4, Insightful

      Just because it is currently a hobby language doesn't mean something popular might be made with it later. That would result in a naming collision for people (which go language?) and a complex legal battle if both products became successful.

      Here's what would happen if nobody says anything: Google's Go gets popular and now has trademark weight. Go! hobby language gets popular because basement developer makes new popular app. Google sees this as a threat to trademark and is forced to use legal action.

      Of course, the hobby language Go! could dwindle and produce nothing of value but we don't know that yet. He's actually doing everyone a favor by bringing up this topic right now while both languages don't have much weight to defend. It eliminates the possibility of expensive arguments in the future.

    18. Re:Go! by malakai · · Score: 4, Informative

      He published in "Annals of Mathematics and Artificial Intelligence" and it's cited in the ACM portal. Who cares what Wiki has or doesn't have.

      This wasn't some geocities page with talk about a language that was never developed.

    19. Re:Go! by darkvizier · · Score: 2, Funny

      Actually gang! is pretty clever. It could be a language built on exception handling. Each exception is a ! and as your pogram is running it just gets thrown !'s from all directions. The trick is to handle all the !'s so as not to interrupt your intended process flow.

    20. Re:Go! by shaitand · · Score: 2, Insightful

      "Google have precisely one stage of announcing it to the public."

      Because BasilBrush hath declared it so. To hell with reality and a presented example that happens to be the most well known google service next to search.

      Gmail was leaked pre-alpha, announced alpha, announced beta with invites, leaked in press releases several times and then announced again after invites, and finally announced once more at public release.

      Google milks all the press and buzz it can with every service even when it is only thinking about offering it.

      I saw mention on a tv special about google over a year ago that they were working on a language with short compile times.

      So unless you have something better than nu uh to reply with save the text. I won't be feeding the trolls.

  2. I said it yesterday, but... by LaminatorX · · Score: 5, Funny

    Two "Go"'s considered harmful.

    1. Re:I said it yesterday, but... by NotQuiteReal · · Score: 2, Insightful

      Maybe GoGo would be better. That has some nice possibilities for logos...

      --
      This issue is a bit more complicated than you think.
  3. Someone is getting fired... by woolio · · Score: 2, Funny

    I bet someone at Google will get fired soon...

    Either 1 of 2 things may have happened:

    1) They used Microsoft Bing to search for potential trademark violations
    2) They were too lazy and didn't check at all.

    1. Re:Someone is getting fired... by jellomizer · · Score: 3, Insightful

      I would hate to have you as a boss.
      Oh you had a bug in you code... YOUR FIRRREED!
      Oh you tried to come up with a creative name that was taken by some obscure language... YOUR FIRRREED!
      When brain storming for ideas in the meeting you idea that we all liked had a problem... YOUR FIRREED!

      I bet you work for the government or something. People make mistakes. Googling for GO will lead to a lot of results and people know that and Go is used for a lot of help support too. So they probably realized it is such a common word finding a language like it will be like a needle in a haystack.
      Sure google searches now will probably bring you better results however now that it is news it would effect the Google search criteria.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  4. So? by kbmxpxfan · · Score: 2, Insightful

    No TM, no copy right? Why is this guy complaining?

    1. Re:So? by Anonymous Coward · · Score: 2, Informative

      The way I see it, TM or copyright are really useful so you don't have to demonstrate that you were using that name before... he doesn't have it, so he has to show that he had a book, that the language was published in 2003 with that name, etc.

    2. Re:So? by Anonymous Coward · · Score: 5, Insightful

      Some things are ethically questionable even when there is no legal problem involved. A concept often forgotten in the corporate world.

    3. Re:So? by ClosedSource · · Score: 2, Insightful

      "Like reusing the name of an obscure project that seemingly died years ago and nobody here has even heard of?"

      Right. If Slashdotters haven't heard of it, there's no ethical issue.

  5. Re:time by russlar · · Score: 2, Funny

    to call a stop. Or a stop!

    while $STOP; HAMMERTIME; end

    --
    Anybody want my mod points?
  6. Re:Is Go! alive? by Procasinator · · Score: 2, Informative

    A couple academic papers too, dating back to 2003. No docs isn't that accurate.

  7. Goo by ei4anb · · Score: 2, Funny

    Google should rename it Goo, or if that's taken then Gooo or Goooooooooo...

    1. Re:Goo by Misagon · · Score: 2

      "Goo" is a dialect of Lisp, so "Gooo" it is!

      Personally, I think Google should rename it "Giggity"..

      --
      "We mustn't be caught by surprise by our own advancing technology" -- Aldous Huxley
    2. Re:Goo by SteveFoerster · · Score: 2, Funny

      Good idea! No namespace crash there. Everyone can just call it GPL for short, and... ...d'oh!

      --
      Space game using normal deck of cards: http://BattleCards.org
  8. Re:Perfect example by vadim_t · · Score: 3, Insightful

    There's no IP.

    There is copyright, patents and trademarks. This sounds like a trademark thing, so no need to confuse the issue.

  9. Google should rename Go to Issue 9 by Procasinator · · Score: 5, Interesting

    This was reported by the author in Issue 9. There have been suggestions to rename the language to Issue 9 - I like it.

    1. Re:Google should rename Go to Issue 9 by Abcd1234 · · Score: 4, Funny

      Issue 9 is kind of a mouthful to pronounce, plus it might be weird in some other languages (like in french where issue means exit)

      Meh, in conversation just shorten it to I9 and you're good to... *cough*. Yeah.

    2. Re:Google should rename Go to Issue 9 by Archangel+Michael · · Score: 3, Funny

      I think they should name it Issue Express 9 or IE9 for short. Preemptive naming.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    3. Re:Google should rename Go to Issue 9 by 0xABADC0DA · · Score: 2, Interesting

      Why don't they just call it "g". Then later, others can invent g++ and g# languages. This won't be gonfusing at all.

  10. Re:Non-issue by TheRaven64 · · Score: 2, Insightful

    Given that it's the top hit for 'go programming language' on Google, if Google are unaware that it exists then it shows quite how insular they have become - obviously they didn't even think of checking whether anyone else had used the name.

    --
    I am TheRaven on Soylent News
  11. They should plan better by Moas · · Score: 2, Insightful

    If Francis McCabe wanted to protect his work he had 6 years in which to do it. Either he's trying to close the barn door after the horses are gone or he's looking to try to get some sales for his book. They should have planned better.

    1. Re:They should plan better by xophos · · Score: 5, Insightful

      As someone stated before, this is not a legal issue. It's just about basic politeness.

  12. People! Punctuation is IMPORTANT! by 140Mandak262Jamuna · · Score: 2, Interesting
    Google's language is called Go! (with an exclamation mark.) The preexisting language whose existence has been suddenly and rudely revealed is called Go without the exclamation mark. Since ! is the negation operator, the Google's language is Go (Not). People don't seem to realize the full implications of the name.

    It originates from the paper by Dijkstra where he argued GoTo statements should be banned. That resulted in many structured programming languages main stream computer science. But what is not known is that the same paper spawned a new set of less well known languages based on "COME FROM" statement to avoid the "GO TO" statement. The Go! (pronounced Go-Not) language belongs to this little known branch. It is completely and entirely different from the plain old Go language.

    Dont get me started on the Japanese chess game Go.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:People! Punctuation is IMPORTANT! by Anonymous Coward · · Score: 5, Informative

      Google's language is called Go! (with an exclamation mark.) The preexisting language whose existence has been suddenly and rudely revealed is called Go without the exclamation mark.

      Other way around. Google's language is "Go". McCabe's language is "Go!".

    2. Re:People! Punctuation is IMPORTANT! by Thornburg · · Score: 5, Informative

      Dont get me started on the Japanese chess game Go.

      I don't know if your post was supposed to be either sarcastic or funny, but Go is neither Japanese nor chess.

      It's Chinese, and it's older than chess.

      The game commonly referred to as "Japanese chess" is Shogi.

    3. Re:People! Punctuation is IMPORTANT! by kumanopuusan · · Score: 2, Informative

      Go originated in China, but is played in Japan. TFA is about naming things Go, so it might be worthwhile to note that Go is the Japanese name for the game.

      --
      Use of the words "good", "bad" or "evil" is almost invariably the result of oversimplification.
    4. Re:People! Punctuation is IMPORTANT! by LionMage · · Score: 2, Informative

      Actually, "Go" is the Japanese name for the game. That's a Romanization, obviously, but is considered phonetically close to the Japanese pronunciation.

      Not to sound cranky, but how hard would it be to check the relevant section of the Wikipedia article? Quoting:

      In Japan—where it is called go ([glyph that Slashdot won't let through]) or igo ([two more glyphs that Slashdot won't reproduce])—the game became popular at the Japanese imperial court in the 8th century, and among the general public by the 13th century.

      An earlier section indicates that it's called baduk in Korean. (Not even gonna bother trying to transcribe the hangul characters.) The Western name for the game comes to us from Japan.

      So yes, "Go" is the English/Western name for the game, but it was first the Japanese name for the game. The Wikipedia article claims Edward Lasker brought the game to the U.S. in 1905; he had picked it up in Germany. The Japan Go Association popularized the game in the West in the 1960s through an English language magazine called Go Review.

      Anyway, among typical human beings, spoken language is primary. What it sounds like is what counts. There should be no such ridiculous expression of prejudice against a Romanized word.

  13. Re:Perfect example by Rary · · Score: 2, Informative

    Even without a registered trademark, I think they'd have a good case that Google is trying to pass off their new language as the original Go.

    Actually, unregistered trademarks are valid, too. In North America, the trademark system is a "first to use" system, not a "first to file".

    However, the original Go is not a commercial product, so there is no trademark issue. Google will likely consider changing the name just because it's stupid to create a new programming language and give it the same name as an existing one, but trademark won't enter into the discussion.

    --

    "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  14. Re:Hmmm... by Rary · · Score: 3, Interesting

    Perhaps Mr. McCabe should have trademarked the name???

    Simply using the name in a commercial capacity is enough to get an unregistered trademark. However, the problem is that he is not selling the Go! programming language. If it's not a commercial entity, then trademark doesn't apply.

    --

    "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  15. To be honest, i can see the confusion... by Anonymous Coward · · Score: 2, Funny

    How would Google even know that a language called "Go" exists?

    They would have to have some mechanism for searching the internet to do that.

  16. Wikipedia proposes deletion of Go! page by rkww · · Score: 3, Interesting

    It is proposed that this article be deleted because of the following concern: Non notable language. All the sources seem to be papers and a book by the author of the language. Per WP:N, sources should be secondary sources independent of the subject.

    This template was added 2009-11-12 14:22

    1. Re:Wikipedia proposes deletion of Go! page by schon · · Score: 2, Interesting

      OK, maybe I spoke too soon.. a more thorough search reveals one anonymous post that mentions it, but only links to information about the book by the languages author.

      http://developers.slashdot.org/comments.pl?sid=1439072&cid=30057422

      The post doesn't mention McCabe, nor anything useful - just some links to (what appears to be) a self-published book.

  17. They should change it... by that+IT+girl · · Score: 2, Insightful

    They can call it Goog.

    --
    10 FILL MUG WITH COFFEE
    20 DRINK COFFEE
    30 GOTO 10
  18. Re:Non-issue by nomadic · · Score: 4, Funny

    if Google are unaware that it exists then it shows quite how insular they have become - obviously they didn't even think of checking whether anyone else had used the name.

    Hey it's not their fault. If only they had access to some sort of computer system that allowed one to quickly examine the internet, a "search engine" if you will, then they might have been able to catch this in time.

  19. not an issue by kikito · · Score: 2, Interesting

    One has a bang (!) at the end, while the other doesn't.

    Everybody knows the difference between C and C#

    The claim has no basis.

  20. Rename it by al3 · · Score: 2

    They will have to call it GoToo!

  21. UUIDs by ewg · · Score: 4, Funny

    This is why I name all my programming languages by UUID. In fact, look for my new book, Ed68c886-6390-4255-813f-48e61f6b0b06: The Definitive Guide to be published in the second quarter of next year!

    --
    org.slashdot.post.SignatureNotFoundException: ewg
    1. Re:UUIDs by clickety6 · · Score: 2, Funny

      Bastard! A little research through a few obscure, un-archived computing journals published in the now defunct USSR would have shown you that I wrote the programming language Ed68c886-6390-4255-813f-48e61f6b0b05 over 25 years ago! The cheek of some people!

      --
      ----------------------------------- My Other Sig Is Hilarious -----------------------------------
  22. Re:Hmmm... by Rary · · Score: 2, Insightful

    DMCA is not an issue, since this is a question of trademark, not copyright.

    It seems to me that the only way McCabe could be legally forced to change the name is if trademark law applied, but if trademark law applied, then the mark would be his, since trademark law is "first to use", not "first to file".

    Legal questions aside, if Google keeps using the name, then McCabe will have to change his name not for legal reasons, but practical ones.

    --

    "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  23. Re:Is Go! alive? by eonlabs · · Score: 2, Interesting

    Excellent find,
    I'm sure the author is relishing in the Streisand Effect right now.
    How far down the page was Go! two days ago if you googled the name?

    --
    I wouldn't consider the mad hatter mad. Just reality impaired. He sure can make a mean cup of tea.
  24. Beyond that, 'Go' is not google unique by An+dochasac · · Score: 2, Insightful

    What is wrong with people who name new computer languages? Like it or not, google has become a defacto reference for coders. You can't remember the exact syntax of python string concatenation, Google it and see:

    Results 1 - 10 of about 21,200 for python "string concatenation". (0.20 seconds)

    And the relevant examples are bunched near the top of the first page. Now try the same for Go:
    Results 1 - 10 of about 50,000 for Go "string concatenation". (0.20 seconds)
    Of course none of them are relevant but you can see that Go coders are going to have a much worse Signal/Noise ratio.

    The only thing I don't like about the processing language is its name:
      Results 1 - 10 of about 45,900 for processing "string concatenation". (0.24 seconds)

    Of course it come from a long history of google silly names like 'C'
    Results 1 - 10 of about 84,300 for C "string concatenation". (0.09 seconds)

    Microsoft wasn't very smart here:
    Results 1 - 10 of about 157,000 for .net "string concatenation". (0.30 seconds)

    Sun was better
    Results 1 - 10 of about 70,600 for Java "string concatenation". (0.19 seconds)

    Now we're talking:
      Results 1 - 10 of about 7,050 for fortran "string concatenation".
      Results 1 - 10 of about 3,230 for cobol "string concatenation".

    Of course those last two are much less popular languages but the S/N ratio of the pages you get when you search google for that is very high.

    Google should have a naming contest for their new language. Come up with something unique like zarking00g

  25. Tingo? by houghi · · Score: 3, Insightful

    This Is Not GO.
    It apparently also means "To take all the objects one desires from the house of a friend, one at a time, by borrowing them." in Pasquense, Easter Island.

    --
    Don't fight for your country, if your country does not fight for you.
  26. Re:Slashdot needs a voting mecahnism for this by Grapes4Buddha · · Score: 2, Insightful

    A poll would be interesting.

    Personally, I think that "Go and "Go! are two different names, so there is no problem.

    Unless you get excited about the first one...

  27. Re:'GO' != 'GO!' by umberto_soprano · · Score: 4, Informative

    A+ != A# != A# C != C# (in fairness they are related) There are several languages refereed to as D F != F# L != L# M != M4

    If you can't tell the difference between to similarly named programming languages perhaps programming isn't for you!

    But C# = Db F = E# and moreover B# = C

  28. If Homer Simpson was responsible.. by Mr_Miagi · · Score: 2, Funny

    Right now he'd be saying "G'oh!"

  29. Re:Hmmm... by Rary · · Score: 2, Insightful

    I'm not sure why you think selling something is a pre-requisite for being able to trademark its name. What is key is that you use the trademark on an ongoing basis and are the first to use it in a particular field.(Amongst other things). Even if you freely give something away you can still trademark its name; all a trademark does is identify a particular product and prevents others with similar products from trading on your good (or bad) name. Google, for example gives away many services for free yet can still own the rights to Google as a servicemark or trademark; depending on whether you consider search a service or a good.

    I didn't say he had to be selling it, I said he had to be using it in a commercial capacity. Trademark applies to, well, trade. I might use a certain nickname on an ongoing basis in a particular field, but that doesn't mean I automatically get a trademark on that nickname. It would have to be a mark of trade in order for it to be trademarkable.

    --

    "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  30. Re:How come they didnt google "Go" lol by wonkavader · · Score: 2, Insightful

    Because Googling for "go" gets you 2,950,000,000 hits. Yes, that's billions. And yet they didn't see that choosing such a common word for a language name was a bad idea. Ah, how the mighty goof up.

  31. So what? by ClosedSource · · Score: 2, Insightful

    "From what I've read, Go! was pretty much unknown to anyone outside a very small group 2 years ago."

    From what I've read, Go was pretty much unknown outside of Google until about a week ago.

  32. Re:Non-issue by ClosedSource · · Score: 2, Interesting

    Believe me, if there's at least one lawyer working for Google, they knew. Even most start-ups research a product name before announcing it. They probably just figured they could pay the guy off.

  33. Re:It's not about basic politeness by shaitand · · Score: 2, Interesting

    "Google did this out of ignorance about a language"

    Actually he contacted them numerous times prior to launch and they ignored him and pushed to launch anyway. They maliciously took the name.

    The man published a book, has published an article on the language, and he is cited around the web. When google announced the launch there was a discussion thread about his language and his attempts to contact google.

    Not only have people heard of Go! they were already following the issue.

    It is about courtesy, this violates the do no evil policy times ten. Besides, Go is a common english word and shouldn't qualify for the trademark google will want anyway without them greasing palms.