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Google Airs Super Bowl Ad

theodp writes "CNET's hunch that Google might run a Super Bowl ad entitled 'Parisian Love' proved to be well-founded. The ad just ran (did you know that you can search the Internet using Google?), and Apple certainly doesn't have to worry about losing its claim to having produced the best Super Bowl ad ever. In fact, you might want to check out the spoof 'Parisian Love' apparently inspired — 'Is Tiger Feeling Lucky?' — if you want to see a better pitch for Google."

73 of 315 comments (clear)

  1. First Polanski by Ethanol-fueled · · Score: 4, Funny
    Here are the searches from the commercial, in order:
    • "study abroad paris france"
    • "cafes near the louve"
    • "translate tu es tres mignon"
    • "impress a french girl"
    • "chocolate shops paris"
    • "what are truffles"
    • "who is traffaut"
    • "long distance relationship advice"
    • "jobs in paris"
    • "AA120"
    • "churches in paris
    • "how to assemble a crib"

    Did anybody else find that kinda...creepy? Like some Roman Polanski just met a possibly underage girl* in a chat room and now he's going to stalk her* while fantasizing about moving near her*, gettin married*, and having a kid* all while he dosen't even know French*.

    * the "girl", "AA 120" airline, "jobs", "church", "crib", and "translate" searches; respectively.

    1. Re:First Polanski by Anonymous Coward · · Score: 5, Insightful

      I have been described as seriously cynical and highly lacking empathy. Hell, even my girlfriend calls me souless. But I nearly cried at the end.

      Brilliant ad.

    2. Re:First Polanski by Anonymous Coward · · Score: 5, Insightful

      No, actually. Would never have crossed my mind.

      I think you just have issues.

    3. Re:First Polanski by poormanjoe · · Score: 5, Insightful

      No I didn't find it creepy. I was very impressed with the commercial. It instantly came to me near the end that they were illustrating they're long term commitment to excellent searches. Google has been in business now (if your a 20 something) for over half our lives, and this was a sped up version of what an "average" person may have Googled over their lifetime. It has always been there for you. It has always got you what you wanted to know. The top result is always what you wanted. All this was illustrated very elegantly and effectively. Unlike most technology commercials that have a very busy, and annoying feeling with people who are nothing like "you."

      --
      I want to be retired when I grow up.
    4. Re:First Polanski by sakdoctor · · Score: 5, Funny
      • Buy cafes near the louve on ebay
      • Buy impress a french girl on ebay
      • Buy long distance relationship on ebay
      • Buy churches in paris on ebay
    5. Re:First Polanski by lyinhart · · Score: 2, Interesting

      Well, of course, there's supposed to be a passage of time in between each search, but they do a pretty bad job of showing that in the ad. They should have shown the Google home page on a monitor while the backdrop changes after each search, and provide some indicator of how much time has past in between in each search (e.g. a calendar, a window showing the weather of the season and location).

      The way I figure it, the next logical search after the last one would been:
      "ashley madison" :P

      --
      Freedom is drinking a beer in the park when you're supposed to be at work.
    6. Re:First Polanski by sakdoctor · · Score: 2, Informative

      There were technical inaccuracies in the advert.

      The cursor moved, which in reality triggers that bullshit, javascript fade thing.
      The google SERPs page only looks like that to an adblock user.

    7. Re:First Polanski by Trepidity · · Score: 4, Funny

      I really do get a similar result for your 3rd example:

      Buy long-distance relationship at Amazon! Qualified orders over $25 ship free

    8. Re:First Polanski by Anonymous Coward · · Score: 3, Informative

      *Didn't watch the commercial*

    9. Re:First Polanski by russotto · · Score: 5, Funny

      It's just you. Any idiot could see the story: An American guy went to study abroad in Paris, went to a cafe, met a French girl who told him he was cute, bought her some chocolate, found out about her favorite films, and eventually moved to Paris to be the handyman to her and her husband.

    10. Re:First Polanski by CecilPL · · Score: 5, Insightful

      It's so touching knowing that a soulless, multinational, 100 billion dollar company thinks you should integrate it into every part of your life.

      But yeah, I almost cried too. Kinda scary how easy it is to manipulate our emotions for commercial gain.

    11. Re:First Polanski by Stiletto · · Score: 5, Insightful

      Maybe they should have showed a big spinning clock, or a caption at the bottom of the screen that says "IN CASE YOU CAN'T FIGURE IT OUT, TIME WOULD ACTUALLY BE PASSING BETWEEN EACH SEARCH!! GET IT?"

    12. Re:First Polanski by IntlHarvester · · Score: 2, Interesting

      They should have shown the Google home page on a monitor while the backdrop changes after each search, and provide some indicator of how much time has past in between in each search

      Good point. For example, they could have had the Google logo change, which it actually does on a regular basis.

      --
      Business. Numbers. Money. People. Computer World.
    13. Re:First Polanski by Sebilrazen · · Score: 2, Funny

      Buy cafes near the louve on ebay

      Unlikely. It would spelled correctly.

      I love that a post complaining about spelling has such horrible grammar.

      --
      "There are no facts, only interpretations." --Friedrich Nietzsche.
    14. Re:First Polanski by Shin-LaC · · Score: 5, Insightful

      I'm a man and I find it hard to fathom that someone could be moved by that ad, let alone to tears. In fact, I'd say I felt nothing at all, unless cheese is an emotion.

    15. Re:First Polanski by u38cg · · Score: 4, Insightful

      I think most of /. will miss the point of this ad. We all treat Google like a very low transaction cost oracle: any time we have the stupidest of queries, we throw it in, no matter how inane or silly our question. A lot of people, however, treat a Google Search like something that requires capital letters and a cup of tea. I've seen people make notes of their search results before clicking on something. I think a large part of the intent of this ad (besides simple brand cementation for us lot) is to encourage that freewheeling approach.

      --
      [FUCK BETA]
    16. Re:First Polanski by VShael · · Score: 4, Funny

      It's just you. Any idiot could see the story: An American guy went to study abroad in Paris, went to a cafe, met a French girl who told him he was cute, bought her some chocolate, found out about her favorite films, and eventually moved to Paris to be the handyman to her and her husband.

      Ah to be the handyman in a Parisian family... you have all the sex with the Mrs, but none of the responsibility of raising/paying for the children.

    17. Re:First Polanski by delinear · · Score: 2, Funny

      Here are the searches from the commercial, in order:

      • "study abroad paris france"
      • "cafes near the louve"
      • "translate tu es tres mignon"

      [SNIP]

      Ack, dude, spoiler warning, spoiler warning!

    18. Re:First Polanski by 0100010001010011 · · Score: 4, Funny

      Domo arigato, Mr. Roboto

    19. Re:First Polanski by Fractal+Dice · · Score: 4, Insightful

      hmm ... I thought the point of the ad was "hey advertisers/government agencies, we have peoples' whole lives encoded in our database of their searches, come get it".

    20. Re:First Polanski by slimjim8094 · · Score: 2, Funny

      Wow. Sucks to be you.

      I'm dead serious.

      --
      I have developed a truly marvelous proof of this comment, which this signature is too narrow to contain.
    21. Re:First Polanski by b4dc0d3r · · Score: 2, Funny

      Sitting on the couch yesterday, my gf asked when is the Stupid Bowl. So I put in a natural language query (sans quotes of course:)

      when is the damn super bowl motherfucker?

      The first result was "Super Bowl XLIV - New orleans Saints vs. Indianapolis Colts. Sunday, Feb. 7 2010 -6:25 pm ET on CBS" with a link to nfl.com. Each team name was a link to their team website.

      I don't think they could have done a better job on the first result than that.

      We wandered around the house, got bored, eventually turned on the Stupid Bowl and watched most of it. I know, cool story bro, and disqualified because none of us have gfs in real life. But I do have the screenshot of search results.

  2. What? by stonecypher · · Score: 4, Insightful

    Major company runs television ad during profitable sports event.

    Gasp. Newsworthy indeed.

    --
    StoneCypher is Full of BS
    1. Re:What? by elashish14 · · Score: 5, Insightful

      For a company that doesn't advertise very much (all that they have so far is that stupid Chrome browser commercial that still barely makes sense to me), and a company that's pretty closely tied to the /. community, I think it's pretty newsworthy. And let's not forget that they didn't just crawl into the advertising realm - their first major ad on TV airing during the Super Bowl? That's pretty significant. And besides, it suggests that Google is starting to acknowledge some competition from Bing. They never had any reason to advertise much before, but it shows that they acknowledge that things are starting to change.

      In any case, for a night full of silly car ads and tasteless beer commercials, I thought it was delightfully refreshing. I'm glad to see a story like this making waves.

      --
      I have left slashdot and am now on Soylent News. FUCK YOU DICE.
  3. I see how you might be confused by Anonymous Coward · · Score: 5, Insightful

    This being Slashdot, I understand how this might seem confusing to some readers, but that's actually the way some romances happen. A guy meets a girl, likes her, tries to impress her, and amazingly, it works.

    1. Re:I see how you might be confused by nicknamenotavailable · · Score: 5, Funny

      That is utter nonsense.
      There must be some mathematical equation or perl or ruby script involved somewhere.

    2. Re:I see how you might be confused by sentientbeing · · Score: 4, Funny

      begin; while {tits36c} find tits; end;

      --

      ------
      beware he who would deny you access to information, for in his mind he dreams himself your master
    3. Re:I see how you might be confused by Anonymous Coward · · Score: 5, Funny

      Be careful. Some of the male readers here might be caught by that.

    4. Re:I see how you might be confused by robot256 · · Score: 2, Insightful

      begin
      while (tits.size < "36c") find tits;
      end

      FTFY

    5. Re:I see how you might be confused by azenpunk · · Score: 2, Funny

      everyone knows women are programmed with Brainfuck

  4. Interested in something else. by Asadullah+Ahmad · · Score: 3, Funny

    Forget the ad, I want that Internet Connection.

    1. Re:Interested in something else. by nicknamenotavailable · · Score: 4, Informative

      Try google DNS.

      No, I'm not joking.

      I upgraded everything, but still found that it took very long to begin loading a page.
      A heavily 'ad-laden' page has to make many DNS queries before the page even starts to appear.
      Google DNS is an order of magnitude faster than the one provided with my Bell WiMax.

      But make sure you test it first. Your ISP's DNS might not be as bad as mine.

  5. Even more interesting by rinoid · · Score: 5, Funny

    Try this in your Google Suggest enabled search field (Safari, Firefox, Google home page):
    Just type the word "Why" ...

    First suggested results:
    Why do men have nipples
    Why is the sky blue
    Why is my poop green
    Why are black people so loud


    Recently bumped off the top list of suggested search results: "Why does my vag smell"

    What would we do with out such an enormous cultural asset such as Google?

    1. Re:Even more interesting by Asadullah+Ahmad · · Score: 2, Insightful

      I don't blame Google that much for this, it is just showing what most users are wondering [out loud].

    2. Re:Even more interesting by Anonymous Coward · · Score: 5, Insightful

      Why the hell are these not legitimate questions? What is wrong with trying to find out more about the world, as opposed to staying willfully ignorant of topics that might seem vaguely uncomfortable?

    3. Re:Even more interesting by JackieBrown · · Score: 4, Funny

      Are you sure that your results are not based on your personal search history :)

    4. Re:Even more interesting by retchdog · · Score: 3, Funny

      This was even in the ad and it made me chuckle:

      "how to assemble a crossbow"

      I think consciously they left it in as a nod to the asocial male geek set.

      --
      "They were pure niggers." – Noam Chomsky
    5. Re:Even more interesting by Asadullah+Ahmad · · Score: 2, Insightful

      They need a pretty big recoding to filter out non-genuine results completely.

    6. Re:Even more interesting by bertoelcon · · Score: 4, Funny

      Boy, people here are more bizarrely weird than I thought.

      This is the internet, may I ask what it is that you were expecting?

      --
      Anything can be found funny, from a certain point of view.
    7. Re:Even more interesting by wizardforce · · Score: 2, Informative

      It's referring to various biblical/torah passages that seemingly condone slavery. Many religious people use old testament/torah passages as justification for homophobia and this "can I own a Canadian?" un-sourced letter in particular was a response to that sentiment.

      --
      Sigs are too short to say anything truly profound so read the above post instead.
    8. Re:Even more interesting by Anonymous Coward · · Score: 2, Funny

      Even funnier when you start with:

      "How do I get my"
      "Why does my"

      These give better results in when you reside in US. Luckily I can replicate them in Safari's google search box (but not in google.fi page):

      "How do I get my sister/mother to sleep with me"
      "How do I get my mom to spank me"
      "How do I get my mom to stop drinking"
      "How do I get my boyfriend to kiss me"
      "How do I get my boyfriend to propose me"
      "How do I get my cat to stop peeing everywhere"
      "How do I get my dog to stop eating poop"

      "Why does my belly button smell"
      "Why does my dog eat cat poop"
      "Why does my dad beat me"
      "Why does my mom fart so much" ..etc..

    9. Re:Even more interesting by camcorder · · Score: 2, Informative

      Are you aware that Google harvest results based on your previous web history and personal profile?

    10. Re:Even more interesting by stephanruby · · Score: 4, Informative

      What would we do with out such an enormous cultural asset such as Google?

      Why do men have nipples? is a humor book. It's a New York Times Bestseller.

      If you don't like that query, blame the New York Times, or blame the author of that book. Don't blame Google. The same goes for the rest of those queries, you can probably blame the rest of those queries on TV Quiz shows, or on people trying to game the system. In any case, "why" is a super-vague query, most people enter quite a few more meaningful keywords. Judging Google on that criterion alone just tells us more about you than anything it tells us about Google.

    11. Re:Even more interesting by selven · · Score: 4, Funny

      This is the internet, may I ask what it is that you were expecting?

      The Spanish Inquisition.

  6. Am I the only one...? by thatseattleguy · · Score: 5, Insightful

    ...who thought this ad was pretty damn brilliant? Low-key, sure, but also sweet, memorable, and focused on the product/service itself rather than hype and glitz? I thought it promoted the both the company's values and the value of what they provide to their customers extraordinarily well.

    Maybe I'm just not cynical enough, but it sure gets my vote. /tsg/

    1. Re:Am I the only one...? by friedmud · · Score: 4, Interesting

      My wife and I thought it was well done as well. We've also recently gone to Paris... and it brought back good memories for us.

      I think it did a beautiful job of showing the service off... and reminding people that Google still works and is extremely efficient. It didn't need to be all in your face and loud... unlike other search engine adds. (Yaaaaaaaaaaahooooooooooooooooooo!!!!!!!!!!!!!!!)

      I'm sure it will get ripped apart here on Slashdot... but it definitely wasn't aimed at the Geek crowd.

    2. Re:Am I the only one...? by retchdog · · Score: 2, Insightful

      It was a great ad on many levels. For one, its emotional content countered the Bing! attack (of claiming more relevant results), without appearing to be defensive.

      If you want to be cynical, point out how the slashdot summary is pandering to its own stereotypes and in so doing missing the point entirely.

      --
      "They were pure niggers." – Noam Chomsky
    3. Re:Am I the only one...? by TooMuchToDo · · Score: 4, Informative

      If you watch all the Super Bowl ads through Hulu (AdZone), they show the aggregate ratings people gave to each ad (like/dislike). The Google ad has the highest like rating so far.

    4. Re:Am I the only one...? by Sancho · · Score: 3, Insightful

      It was a love story in 30 seconds told through Google search queries and results. It was absolutely brilliant. I don't think I've ever seen anything quite like it.

  7. I loved the ad. by Labarna · · Score: 3, Insightful

    It was well done. It described what many people use Google for.

  8. Actually, I liked it. by moosesocks · · Score: 5, Insightful

    Actually, I thought it was simple and to the point (something you don't see very much in Super Bowl ads).

    I didn't watch the Superbowl (cable's out), and so far three friends have called me to tell me to watch this ad, while I haven't heard a peep about any of the other ads that aired. I'd qualify that as a pretty significant success.

    Also consider that the ad's simplistic nature can be thought of as a reflection of Google's products. Apple's used same strategy very successfully while marketing the iPhone, albeit from a somewhat different angle.

    I also wouldn't list Apple's '1984' as a particularly good ad. It was expensive, confusing, and made absolutely no mention of the product being advertised. My favorite super bowl ad is still the E-Trade monkey ad.

    --
    -- If you try to fail and succeed, which have you done? - Uli's moose
    1. Re:Actually, I liked it. by DJRumpy · · Score: 2, Insightful

      "I also wouldn't list Apple's '1984' as a particularly good ad. It was expensive, confusing, and made absolutely no mention of the product being advertised."

      Yet here we are, still talking about it years later. It is the definition of a good ad. It evokes curiosity, and people talked about it. They told two friends, and so on. The end of the ad basically said that Apple would be releasing the Mac. That was pretty much all that was needed.

  9. Best Ever? by fm6 · · Score: 5, Insightful

    Apple certainly doesn't have to worry about losing its claim to having produced the best Super Bowl ad ever.

    Oh gawd. That ad was based around a lame, confusing reference to a certain novel — a novel that the makers obviously had not read. It doesn't make sense to anybody who doesn't already think that Apple products are Destined to Save the World. Anybody who thinks this is "best ever" needs to get out more.

    1. Re:Best Ever? by fm6 · · Score: 4, Funny

      Jeez, I didn't expect to get modded up. Is everybody feeling OK?

    2. Re:Best Ever? by fm6 · · Score: 2, Insightful

      You've heard of the novel "1984"? I don't think I've ever met anybody who didn't. Executive summary: big mean people run the world, control people's minds with lies, propaganda, and general meanness. There's a lot more to the novel than that, but that's usually all anybody cares to know about, along with conflating the imaginary dictatorship in the novel with whatever government you like least — the commies if you're an anti-commie, or the U.S. government if you're pissed off about red light cameras.

      So Apple came out with a wonderful new product in 1984, and that proves that the novel was wrong. No more to it than that.

      No, I did mean "get out more", hopefully to interact with non-geeks.

  10. Holy shit, Google knows everything about him! by Dr.+Spork · · Score: 5, Funny

    So the ad is telling us that some horny dude knocked up some chick in Paris and was looking for a church to confess his sins, and they told him that he can't leave the country or Jesus will zap him, and that he better buy a crib, but he's so poor that he has to build it instead, and next he'll probably search for "best suicide method" ... so thank God for Google, the benign giant who knows every minute detail of his pathetic life.

  11. I Don't Get It by pipingguy · · Score: 5, Funny

    Is a super bowl some kind of large toilet?

    1. Re:I Don't Get It by biryokumaru · · Score: 5, Funny

      Yes, and all the major corporations throw their money into it.

      --
      When you're afraid to download music illegally in your own home, then the terrorists have won!
  12. Why not Chrome? by Nightspirit · · Score: 2, Interesting

    Doesn't everyone already use google search? Wouldn't they have gotten much more bang for the buck with a Chrome ad?

    1. Re:Why not Chrome? by LordLucless · · Score: 4, Insightful

      They weren't looking for more exposure. They were looking to get people to associate Google with warm fuzzies.

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
  13. Re:Undertones by FrancoisHarvey · · Score: 2, Informative
  14. I thought it was sweet. by Orp · · Score: 3, Funny

    I thought it was a sweet ad. At the end, though, I had him googling "divorce lawyer."

    --
    A squid eating dough in a polyethylene bag is fast and bulbous, got me?
  15. Those who ask, receive! by fibrewire · · Score: 5, Funny

    Haven't you heard of Google TiSP?

    http://www.google.com/tisp/

    I wonder why they didn't advertise this - everyone already uses google search.

    And for those wondering, Clearwire is just a franchise of Google TiSP

  16. Perl and Ruby script by electrosoccertux · · Score: 3, Funny

    it goes like this:

    Guy: "Hi, you're very pretty to me, here are some PERL earings. Will you go out with me?"
    Girl: "...."
    Guy: "I even got you this RUBY hairpin, will you go out with me now?"
    Girl: walks away
    Guy: "..."

    There's really no need to automate this, seeing as there are no unpredictable branches in the pipeline. You're going to get the same result every time. You might as well write "GOTO 5" and be done with it.

    1. Re:Perl and Ruby script by selven · · Score: 5, Funny

      Guy: Here's a python.

  17. Re:Someone at Google is WEIRD. by Tacvek · · Score: 2, Informative

    This was one of the company's many April 1 jokes.

    --
    Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
  18. Re:Autocomplete Search Results by Sopmeone · · Score: 5, Funny

    Sopmeone should compare

    Who the fuck is Sopmeone?

    Yeah, hi. Sopmeone here. I did compare the results but you won't be interested. Nice meeting you.

  19. Google's Superbowl Ad by david+clark · · Score: 2, Interesting

    Since I'm a Saints fan and we just made Peyton Manning piss his pants,I'm in a really good mood. The Crown Royal helped....The Google ad painted an exceptional picture of just how well connected we are to the Web. You mean there are other search engines - other than Bing? Now about the Saints- you guys drive on down to New Awlins Tuesday. Sign up for Parting 501. Yeah,its a grad course.

  20. More Search Stories by Paaskonijn · · Score: 4, Informative

    There are six more of them here: http://www.youtube.com/searchstories It's a really good campaign. Most of the videos have the awww factor and it shows off Google's services very effectively.

  21. That ad is fucking awesome by blind+biker · · Score: 2, Insightful

    I don't get the criticism of the Google ad, I thought it was just perfect.

    It has a story.
    The story is not offensive, but rather personal and endearing.
    There is a positive message.
    There is a happy end (since we're expecting a baby any day, I am quite biased on this one).
    And google is there, from the very beginning, like a faithful, useful, reliable friend.

    I think this ad has genius written all over it.

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
  22. Re:Mod parent funny/insightful by Ginger+Unicorn · · Score: 5, Funny

    at any point in this conversation were either of you ever thinking about tits?

    --
    (1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
  23. I saw it on Google by AlpineR · · Score: 2, Interesting

    It's gotten to the point where we could probably replace "Internet Explorer" with "Google" and people would call the internet "the google".

    I have heard that already. Some people get the impression that anything you reach through Google is on Google. And I've heard people complain when they find Google "hosting" a site with offensive material.

    I liked the commercial. It tells people that Google is still doing very cool and useful things with simple text instead of pretty pictures and vast advertising campaigns (Bing). And it reminds people that Google still does search. With all the Google-branded phones and software, I'm worried that Google is going to get a black eye from one of them and spoil the entire brand.

  24. Chuck Norris by ndavis · · Score: 5, Funny

    All these comments and no one noticed that when they did the search for Church one of the queries that came up when they had only typed 'Chu' was 'Chuck Norris' Which makes this the coolest ad and now the Google employees better watch out for roundhouse kick related incidents.