Amazon Seeks 1-Nod Ordering Patent
theodp writes "Amazon.com is famous for its patented 1-Click ordering system. But what about 1-Nod ordering? Amazon CEO Jeff Bezos is seeking a patent on a system that would let people make purchases with a nod, a smile, or even a raise of the eyebrow. Bezos' invention — 'Movement Recognition as Input Mechanism' — envisions a computing device that could interpret certain facial expressions and enhance or potentially replace conventional input devices such as keypads and touch screens."
I thought that simply automating a non-automated process is not sufficient to obtain a patent. At many auctions one can bid simply with a nod.
Sounds overbearing, but how many people (myself included) have thought "Damn, wish I had patented that 10-15 years before it hit the market"?
Name...That...Autocomplete!
I'd like to see that... Now where is that patent application form?
Meus subcriptio est nocens Latin quoniam bardus populus reputo is sanus callidus
He wants a patent on a centuries old auction bid technique? But on a computer? Whateva... besides, there must be plenty of published techniques for more generic movement-as-input already - it's been a popular research topic.
Forget thrust, drag, lift and weight. Airplanes fly because of money.
We get it. You want to patent ordering. Brick&mortar: Walmart. Everything else: Amazon. That's how you want it to be, right, Jeff? You're part of the reason why people are increasingly opposed to the whole concept of patenting.
Motion recognition is not new. The claimed "invention" here is purely the business use to which the recognised motion is put.
This is like if I invent the pen, and you then patent using a pen to sign a contract, or draw a doodle. Holy shit, you're a frikkin' genius!
If you were blocking sigs, you wouldn't have to read this.
I want to buy when I touch my balls.
And if I have an erection I want to buy with fastest shipping method.
*Shrugs*
If this gets granted, the 1-click example shows that even if it's invalid, the review process is sometimes completely useful because takes so many years and often just results in narrowing the patent.
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The patent office will rubber-stamp anything obvious if it is done on a computer. The one-click patent is a wonderful example: for decades, bartenders have been taking a patron's credit card and setting it aside. This allows the patron to simply "run a tab" and order a beer with just one click of the finger. This can't be patented because it is obvious to everyone.
But, if you do it on a computer, you can patent it for some reason. The mind boggles.
More
How nice that he will get this patent only in the US, but not in Europe !
To quote Douglas Adams from one of the HHGTTG books (forget which one; it's the one involving the Krikkit):
"Let us bow our heads in payment."
We're geeks... We're the sorcerers of the modern-day world. --
. . . was bothering me the other night "with a nod, a smile or even a raise of the eyebrow." And his inquiries if my wife was interested in "candid photography."
Was he infringing on Amazon's patent?"
Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
What will it do when presented with a lazy eye?
apparently, you should no longer shop while browsing p40n!
In the meantime, nobody can possibly infringe on this mess.
" Two such cases that have found that a party cannot be liable for direct
infringement because the party did not perform all the steps are Fromson v. Advance
Offset Plate, Inc., 720 F.2d 1565, 1568 (Fed. Cir. 1985) (finding no direct infringement
by manufacturer who performed the first step of a process claim even where its
customer performed the other step of the claim) and Cross Medical Products, 424 F.3d
at 1311 (rejecting patentees’ efforts to combine the acts of surgeons with those of a
medical device manufacturer to find direct infringement of an apparatus claim)."
The non-method claims are, as typical for the State Street family of junk patents, a laundry list of pre-existing elements not specifically used to carry out the limited activity of the alleged procedure relegated to a "machine". All in all, another non-contribution to the useful arts and sciences, claiming gesture recognition technologies never contributed to by the alleged inventor by the allegation of applicability without even carrying out the work necessary to apply the prior art.
Bilski will certainly uphold this kind of junk patent and assure that the population of petty IP tyrants will grow and flourish.
Be careful when raising that eyebrow the next time you are at an auction!
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
is the raised middle digit.
(1)... Buy a 1-Nod Patent, cost a few thousand.
(2)... Tell world about it.
(3)... Media writes stories about 1-Click Patent and how 1-Nod Patent won't work. (Media don't care it doesn't work, they get attention from talking about the news).
(4)... Amazon Profit ... from large increase in web traffic from a very obvious PR stunt story to get Amazon more press attention.
(5)... Laugh at every fool on Slashdot who fails to see through it and so takes this PR stunt seriously. :)
United States Patent Application 20100125816 MOVEMENT RECOGNITION AS INPUT MECHANISM
From the claims, it looks like it is limited to a portable computing device:
1. A method of interacting with a graphical user interface on a portable computing device, comprising:obtaining a first image using an imaging element of the portable computing device, the first image including a facial feature of a user of the portable computing device;obtaining a second image using the imaging element, the second image including the facial feature of the user of the portable computing device;analyzing the obtained first image and second image, with the portable computing device, to determine a change in the position of the facial feature of the user with respect to the portable computing device; andaltering (sic) information displayed within the graphical user interface based at least in part on the determined change, wherein the information displayed within the graphical user interface excludes a representation of either or both of the obtained first and second images.
What one fool can do, another can. (Ancient Simian Proverb)
Carp. That should read "useless". My subconscious is just so positive.
Expert in software patents or patent law? Contribute to the ESP wiki!
I wouldn't dare to use a site using this system. Just imagine what you would 'buy' whenever you've got a cold ..
I want to bet this system will be so sensitive it will lead to a lot of 'purchases', which will be defended in court with reasoning along the lines of: "our patented method can even detect the body language of subconscious wants and needs with over 99% accuracy, which is a higher success rate than our patented 'one click buy' button which has a slightly higher error rate because of accidental clicks."
>>> FAST FORWARD >>>
Year 2042 history books describing the rise of the Amazon mega-conglomerate identify this patent as the most important one in Amazon's history:
This of course would lead to the infamous landmark lawsuit of Amazon VS Stephen Hawking who had an Amazon pop-up on his wheelchair-computer and accidentally ordered everything on Amazon.com by staring blankly at the screen...
The argument of SWH's lawyers that he could not possibly operate a Segway for lack of motor control and thus had no use for it - and did not want to order it - was refuted by the Amazon legal team because, according to them, "the lack of motor control gave him the strong subconscious urge to walk an do all the things a walking man can do, and thus order a Segway".
After losing this exhausting case Stephen commented: "One cannot really argue with a mathematical theorem, but it is clear that intelligence has no long-term survival value.".
This legal tactic that set a precedent causing a new advertising phenomenon called 'drive by shopping'. Every pop-up ad from Amazon now has a mandatory purchase when you look at it, because they can prove 'without a doubt' you *want* to purchase the items they sell using their unique patented method...
Introducing Opera Face Gestures
Seriously, what's the point of this? Ordering things online is already easy. Does Bezos really think there's a whole untapped market out there of people who would like to buy something but find clicking links too exhausting? I wonder how those customers managed to navigate his website in the first place.
"A week in the lab saves an hour in the library"
We see by your expression that you really like this Swedish made penis enlarger. One has been ordered in your name. Additionally, we have posted a "like" on your Facebook page as well as posting a Twitpic on your twitter account. Please smile again if you would like to cancel this operation.
Remember, You are unique...just like everyone else.
You are sipping a delicious coffee, sitting outside your favorite cafe. "Man," you say to yourself, "who would buy a set of bleachers on Amazon? $10,000! Hah!"
Presently, your friend Bob comes walking down the street. "Hey Bob!" you say, waving and nodding. Your browser starts loading a new page. "Purchase confirmed." DOH!!
Oh @#!$, I just bought a Britney Spears teenage pregnancy collector's doll from the amazon landing page.
I wonder if it would be possible to mount a class action lawsuit against the Patent Office, listing a volume of inappropriate software patents, and challenging them all based on the same allegation of incorrect application of patent case law. The plaintiffs could be the industry of software authors who are prevented from using the "methods" in these specious patents.
Prior Art
SIGLOST && SIGUNUSED && SIGQUIT
You send a wink and a nod to your audio/video chat friend and Amazon thinks it should send you a half-dozen used Apple II's. Whatever you do, don't scratch!!!
And we should listen to someone who can't even spell "Obama". Foam at the mouth more; it's cute.
Don't move your head. Don't twitch. Just stare straight ahead. Keep staring at the screen. What a nightmare. The only possible use for this that I can imagine is for accessibility of the disabled, but there are solutions for that already.
Didn't Rob and Laura Petrie get suckered by this during an auction 45 years ago?
for porn sites. They'd know we weren't just passing through.
i always wondered why amazon didn't patent a 2-click and 3-click ordering system to really stick it to barnes and noble
Amazon's next patent: A means to cause a person to sneeze when viewing their products.
I can't believe that in this crowd nobody has yet mentioned this one:
"This is a remarkable replica, hand-tooled by skilled craftsmen, lovingly assembled using ancient craft secrets into a memento you will be proud to own, in memory of those who fell, and in tribute to the Galaxy — our Galaxy — which they died to defend"
Slartibartfast floated past again at this moment.
"Found it," he said, "We can lose all this rubbish. Just don't nod, that's all."
"Now let us bow our heads in payment," intoned the voice.
Douglas Adams, from Life, the Universe, and Everything.
Michael J.
Root, God, what is difference?
I wonder if they would use this webcam access for other purposes as long as it's available. Where is the customer looking? For how long? What's their facial expression? Is she hot or not? What's she wearing?
"Your Honor, my client suffers from Parkinson's and he did not order 1.2 million pieces of Depend underwear pads from Amazon"
In patents, it's just the claims that count (that's what the monopoly is on).
For most of the claims, the "Mind Reading Machines" display at the Royal Society Summer Exhibition 2006, and associated papers from University of Cambridge, seems like prior art. It analysed facial expressions to infer affective state, charting estimates (on the user interface) of how likely it was that the user was expressing interest, confusion, etc. (So, lots of changing the UI based on analysing video images and motion of parts of someone's face, threshholds, etc)
Various eye-tracking devices seem like prior art for other claims. For instance, there are plenty of applications for controlling a mouse or selecting text via eye-tracking.
A publication from Japan, which detected a user moving his gaze from one screen to another and highlighted the mouse location on the destination screen, seems to be prior art for a few of the ones that use the orientation with respect to the device.
It's quite possible that later "dependent claims" down the list might get through -- but they are likely to be so constrained as to have little effect.
you> *yawn*
amazon> congratulations on purchasing your new non-refundable motor home
you> FUCK!
amazon> thank you for purchasing "bad boys on the beach 7"
you> NOOO!
amazon> no results found for "naked little boys"
you> *close window*
you> FUUUUUUCK!
I'm going to patent making obvious claims in patents. And then I am never going to license it.
"Oh, let's patent auction signals with a computer, because, it's a COMPUTER"
It's a good thing Jeff wasn't in charge of building the first computers. We'd still be supplicating to the high priests of ENIAC to please run our computations, pretty please, and we'll get you coffee.
Maybe someone should patent "Impacting the face of Jeff Bezos with a rectilinear lump of fired red clay" and implement it.
--
BMO
Amazon: Here's a few suggestions based on your previous choices. ...
Customer: Huh? What's that? (click)
Amazon: A huge horse dildo because you ordered a My Little Pony Video
Customer (eyes go wide) what the
Amazon: Thank you for your order.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Wasn't there something like this in one of the Hitchhikers' Guide books?
That is all.
Nudge nudge, wink wink
Say no more
Just watch their video!
http://tv.devexpress.com/#dxhelmet.movie
In other news... Michael J. Fox has declared bankruptcy.
there should be ... for this patent thing is really going towards that way.
Read radical news here
in the early days of speech recognition, I saw a demo where a sneeze was taken as a valid input word (the name of a train station). Is their implementation intelligent enough to see the difference between a nod and a hiccup?
Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
I'm about to file a patent for a "single finger rejection" method.
A patent needs to be non-obvious to an expert in the field. However, when it comes to computers, everyone thinks they're an expert in the field. Car analogy: everyone thinks they're a good driver. Anyhow, people's raised opinions of their own ability plus patent lawyer obfuscation makes it trivial to get patents of the form "... with a microprocessor" and "... over the Internet."
For years websites had been operated by means of pressing buttons and clicking mice; then as the technology became more sophisticated the controls were made touch-sensitive - you merely had to brush the panels with your fingers; now all you have to do is nod your head in the general direction of the computer and hope. It saves a lot of muscular expenditure of course, but means that you have to sit infuriatingly still if you want to keep reading the same website.
With apologies to Douglas Adams
When our name is on the back of your car, we're behind you all the way!
I thought that it was the opposite. An inventor is obliged to provide a working model if the patent office requests it. However, they aren't bothered about perpetual motion machines because it provides revenue and employment for a government department.
I think this is a great idea. I don't see any down
The porn industry needs to patent the "one stroke" to purchase method...
In other news, Paul McCartney and Will Smith receive a surprising sales boost to their back catalogue.
...and open-license it so we can make sure that we can still freely submit a purchase order by farting and burping without receiving a C&D letter.
Humour lately?
FTS:
Amazon CEO Jeff Bezos is seeking attention
FTFY.
-Billco, Fnarg.com
Head Bangers are going to have massive problems. Your rocking to the music and Amazon just filled your shopping cart with bunch of stuff. Would you like to pay now nod for yes. Processing payment Your Visa credit card # XXXX-XXXX-XXXX-9955 has been charged $12,792.63
Baahd idea, sheeple.
Besides, there is prior art at auctions.
0-click-shopping: Buy something *unless* you press a button :)
Ok, but waiting (and working) years for a single patent to be reviewed, and then only a portion gets invalidated?
I know it's better than nothing, but crumbs are crumbs.
Expert in software patents or patent law? Contribute to the ESP wiki!
I already steer clear of the "1 click" option on Amazon. Not only is it something that never should have been patentable, but it's not even a "service" i want to use. If i don't want something enough to go through the usual purchasing process it's really not worth it. I don't need Amazon encouraging me to spend on a whim.
"1-nod" is an even worse idea. People might end up buying something just because of a "smile or even a raise of the eyebrow"? If Amazon actually managed to convince a lot of people to sign up for that service than purchases of items like this would skyrocket.
This Space Intentionally Left Blank
Ummm... will Amazon collect royalties that exceed the cost of the patent application from the USPO once they get the USPO nod?
seriously jeff, i hope a nigger with a 12 inch dong sodomizes you
Spock: (Raising eyebrow) "Fascinating Captain -- Oh, darn!"
Gods don't kill people, people with gods kill people.
It's great to see the people behind this patent push and the original creator/s of the idea are making such a positive, wide-reaching impact on the world with exciting, unique and creative flashes of genius such as the One Nod Purchase (tm)(tm). The world would indeed be a poorer, empty, purposeless wasteland without their insights (and insights like them).
I wish them all the best. No really.
THANKYOU AMAZON SMILEY/NODDY/HAPPY TEAM. (Much hugs - your no. 1 fan.)
Why OpalCalc is the best Windows calc
It seems to me that "setting a password of movements" such as three nods up, three nods down, smile, then raise eyebrows consumes a heck of a lot more energy than simply clicking on the "BUY" button. How is this an improvement?
So what happens when you pull a face to fart? 3,000 items in a single purchase?
.
Voting up, Voting down - If I really gave a fuck about your approval or not, I'd come and ask you.
I call prior art: Caligula already invented this way back around 40 AD. He famously bankrupted a senator by drawing the auctioneers attention to the fact that the senator was quite literally nodding off, and therefore entering an absurdly high bid on each item being sold.
So, new slogan for amazon: We're inventive, like Caligula!
(captcha? Merciful... LOL!)