Google Secret Privacy Document Leaked
siliconbits writes "A confidential, seven-page Google Inc. 'vision statement' shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels—the vast trove of data it possesses about people's activities? Should it tap more of what it knows about Gmail users? Should it build a vast 'trading platform' for buying and selling Web data? Should it let people pay to not see any ads at all?"
Should they be evil?
All your info are belong to us...
how much would you pay a month to see no ads on any website?
...thanks to Adblock
I quite like the idea that you could use ads that you pay for (that don't cost much) to advertise your party or to post silly messages to your friends. Of course the privacy implications of what google needs to know in order to be able to do this are absolutely terrifying, but the idea remains cute.
Additionally, I liked the idea when they turned it on its head, saying that certain individuals can agree to receive adverts of a certain type and you can then pay to have your adverts targeted to those people... such as recruiters.
I wonder the extent to which these ideas are just that : great ideas, but completely impractical in the real world, but this kind of brainstorming is what gives rise to the really good ideas in the end anyway, so its not surprising that they should be having this sort of discussion internally.
Salocin.com
...while I abhor some of Google's actions in recent years, they are in a simultaneously fortunate and unfortunate position. They are fortunate in that they have gotten where they are based on their own merits, including their ability to navigate the market with ease and giving people what they want.
They are unfortunate in that they are such a huge business; while customer and user satisfaction is still at the top of their list, nothing will ever be a higher priority than profit (as it should be with a business). This causes them to get sloppy, though...
I'm glad to see they are having at least some form of internal dialogue about just how greedy they should actually be ("greed is good", after all). This indicates that they are at least aware of the recent downturn in the public's perception of them.
Living With a Nerd
Where is the actual document? May this be linked with cryptome.org only a "403 Access Forbidden" at the moment?
Just speculating...
The key questions are:
1. Will some of the big holders get bitchy and want Google to start whoring they're data.
2. Does the management have enough backing votes to block other big shareholders from forcing the whoring.
When some of the shareholders get wind that Google is holding back to be "good", you can bet you asses that there's going to be some fighting and these are the times when founders and their values get thrown out the window.
What could save them is that most of the shareholders are mutual funds. Those guys are usually passive and are just along for the ride.
RIP America
July 4, 1776 - September 11, 2001
Google's hesitancy to move into places where DoubleClick once trod with near impunity. I don't mind Internet ads on websites. What I hate are the scummy, one-flat-stomach rule, teeth whitening, acai berry, and other similar ads that show up on almost every website, major and minor. This says nothing of the older types of annoying ads, like audio, flashing banners and pop-ups. I don't even like seeing the graphics of these sorts of ads because they're so visually displeasing. These sorts of ads are why I use Ad-Block, not because I am opposed to all advertising. Cookies had a reputation similar to these ads, and that's why Google was so hesitant.
You mean like someone still can see those advertisements? Adblock+ and greasemonkey work already.
You never know, a bit of a break-up may even be good for them.
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
Does anybody else notice the irony here?
Maybe this will give them an idea of how it feels to have your privacy invaded.
bluHatter
So where's the goddamn document? It got "leaked," didn't it?
I don't want to browse some shitty web-2.0 info-graphic, I want to read the primary source.
To be fair, I think the article is extremely well-written.
But a reliance on secondary sources is insufficient. Give us the source.
Also, get off my lawn ;)
Consider 26-year-old Ari Brand, an actor living in Manhattan's East Village. Google has access to the fact he paid $733 for a flat-screen TV, because he uploaded his budget to Google Docs, an online word processor and spreadsheet. It has access to the 23,000 emails he has sent through Gmail.
At this point I need to put in a plug for the Start Page Search Engine, which does not store your IP address.
the marketing assholes in the board room, but if google sticks by its loyalty to privacy, they will remain a respected and profitable company for a very long time
if however they break their commitments to privacy, they will, indeed, reap a flurry of greater profits. but at the cost of driving away customers. the problem in a business like google's is there is always another search website, and even if its not quite as fast or accurate as google, if it makes a loud point of pledging to not rape your privacy, then it will even beat google, eventually
before there was google, there was altavista. before facebook, myspace. the king of the web does not have to stay the king of the web, and it can be quite sudden and amazing at how sudden and fast that fall can be. google better remember this
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
A couple years ago, I had the idea for de-google. Don't like the results that come up when your name is searched?? For a fee, those results can be modified to hide embarrassing things (or whatever else). I thought it was a good idea, I'm still waiting to see it applied.
Someone flopped a steamer in the gene pool.
... the Guild of Calamitous Intent was formed. When part of Col. Lloyd Venture's league decided THEY knew better what was best for the world and should profit from the power of the ancient orb themselves.
Such a well timed 'leak' of something after a shitstorm of privacy sensationalism. Nothing to see here, imho.
I'm not opposed to Ads on webpages, I understand this is how people make money off websites. So I turn off adblocker+ on any sites that I truly like (/., Ars, Wired, etc..) and leave it on to block all the other crude ads out there for sites that I feel don't deserve my money (FB) But if Google were to start selling my information to make more targeted ads I would have to start f'ing with them. Change my sex to female, spend 2 days searching stuff about the bible and Glen beck, then the next 2 days searching for stuff about the Koran and Micheal Moore. So at the very least their data on me would be crap!
it is a front for the N.S.A.?
Yours In Novosibirsk,
K. Trout
Never in the history of American business has a company as large and powerful as Google NOT taken advantage of something this profitable and desired by those in control of the country.
I don't care what they say, or how many slogans they have that they sometimes follow and sometimes ignore - they're going to use this data. The only question is to wha extent - and given Eric Schmidt's recent statements on privacy and the future of the web (which were completely disgusting to me and likely to anyone else who values the internet as a place of freedom and growth), I expect that they will fully exploit all that they have.
I am not anti-Google, I love Google's products and I think their search engine is the best, and as far as large companies go they certainly aren't anywhere near the most evil - but the power and data they have, along with some of the places they've received funding from, combined with the attitude of their CEO is greatly concerning.
Does anyone think that this "confidential" document was intended to be leaked?
In traditional sense, shares of a company XYZ were meant to buy you, well exactly, "shares" of the company. Company made X amount of dollars, you got to share profits in accordance with what you own in that company. Company grew, the shares were worth more, however the idea was you got to share the profit. Sure you could sell your shares, however the concept got turned head over heals when shares themselves became trading commodities, so unless prices of shares rise, they are not valued, it does not matter if company is making a fixed X amount of profit year over year.
3 cheers for greed!
...for good? Or for awesome?
ad astra per alia porci
Does anyone have a link to the original document? Most of the FA is useless drivel.
It is funny that an article explaining the evil nature of DoubleClick and Microsoft, is actually using DoubleClick and MSN trackers, funny, ain't?
There is no legal time scale inherent in maximizing profit for shareholders. Is that profit to be done over...the long haul? Five years? One year? Financial anal cysts^W^Wanalysts do look at quarterly and annual increases and earnings per share. This information is used to set up shareholder expectations.
(rant)
I'll add that my derisive treatment of analysts is warranted, IMO, in how they project the idea that making a profit is not good enough if they believe the company could have done better. Also, there is nothing *in practice* (yes, there are laws and perhaps ethics against it, but this is the US) that is stopping them from making too high of expectations and profiting on that "information."
(/rant)
To-do List: Receive telemarketing call during a tornado warning. Check.
...you should see this blog post from Google: Personalized Search For Everyone.
Whether a computer is signed in or not, the Gorg is tracking everything the computer does, in order to "personalize" the search results for it.
It seems the concept of "opt in" is now gone forever, since tracking is the default. I wonder if privacy advocates even understand the implications, given how often Google is the Internet for so many people.
(By the way, for Google fanboys, a non-evil company would have a toggle on the search page saying, "Personalized Results: ON - OFF"... But I won't hold my breath waiting for that to happen.)
Google, as a publicly traded company, only has one obligation: To make a profit for shareholders
Few companies set out to do bad deeds but most won't rule them out. Google was supposed to be different. Regarding "Don't be evil"(tm), CEO Eric Schmidt recently clarified the policy saying that it was simply meant as a conversation starter.
Here's Google from good to bad...
+7.1 - Philanthropy
Creating a foundation to fight poverty.
+5.3 - Coddling staff
Establishing on-site day care as an employee perk.
-2.4 - Moral Triage
Giving Brazilian police access to private photo albums on Orkut to assist an investigation into child pornography.The lesser of two evils is still pretty lame
-4.8 - Immaturity
Google's on going smear campaign against Privacy International for giving them a last place rank.
-6.7 - Screwing staff
Raising cost of on site day care to $57,000 per year.
-8.3 - Censorship
Instituting keyword filters at the request of the Chinese government. Google's do no evil policy only applies to the U.S.
Source: Wired 16.10
"Do no evil"? They should change their motto to "We do less evil than everyone else"
Privoxy is pretty fair at killing ads (even Slashdot's), and costs zip. You do need to be smart enough to guess how to set it up correctly, but after that, plain sailing.
Google has gotten worse at basic mission (finding stuff) over the years, until the in-your-face privacy invasions have reached a level of such cavalier disdain for private users it's insulting.
What a screwball business model: Deliver value to advertisers by trying to satisfy individuals it could care less about. Just like newspapers!
``Tension, apprehension & dissension have begun!'' - Duffy Wyg&, in Alfred Bester's _The Demolished Man_
They don't seem to have actually posted the document, only excerpts. And to be extra annoying, they embedded them in some stupid flash interface. Here they are:
Vision Statement: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text1.png
Interest Targeting: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text2.png
This section pertains to Google's plans to sell ads targeted to users' interests across the Google Content Network (GCN) -- the more than one million websites on which it sells display ads. It argues that Google can better identify users' likely interests than competitors through sophisticated analysis and richer data.
Retargeting: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-retarg.png
Document discusses targeting ads at users who have already visited a particular website, known as retargeting. It notes that smaller ad companies have referred to such technologies as the "holy grail" of behavioral targeting, known here as "BT," but have struggled because they don't see users across enough sites. Google has since launched the feature across its display ad network.
Search: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text5.png
This section discusses how Google could begin to use its knowledge about what individuals have searched for to determine what graphical ads to show the person as they browse around the web.
Google Services: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text6.png
The excerpt identifies how Google could use data from services it owns to target ads across the web. Of those listed, YouTube is the only site where Google uses some data about what pages users visit to target ads on its display ad network.
"Wacky" Ideas: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text8.png
Once Google had the technology to be able to target ads to individual web browsers, it contemplated a range of ideas, including letting individuals pay not to see ads, block individual advertisers or share data about themselves in exchange for a discount on their Internet service bill. At least one idea, the Larry Page ad, was never pursued.
Advertising Exchange: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text9.png
Google planned to limit use such data about what websites people visited for targeting on sites where it sold ads, known as the Google Content Network, or GCN. Over time, allowing other ad buyers and sellers to use its data to identify people to target could boost business.
Data Exchange: http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text10.png
The document contemplates how Google could build a new data marketplace, where companies could trade lists of web users they wanted to target with ads.
Unlinked Excerpts:
http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text3.png
http://online.wsj.com/public/resources/media/info-GOOGLEDOCS1008-text4.png
http://online.wsj.com/public/resources/media/info-GOOGLE
You should pay to not see ads.
In 2009, Google earned about $0.1016 per visitor. So pay them about $37 a year and never see an ad.
There. Next question?
Anyways, the math:
620 million visitors per day.
23 billion yearly revenue.
$37.0968/visitor. .1016/day/visitor.
Actually, subscription search services are sounding like they are practical. This adds $3.09/month to your Internet bill. Add in obscene escalators for ludicrous groth in revenue, and this isn't much worse than your current ISP's rate increases, certainly not as bad as the TV bill.
Wow. And we could let the advertisers torture those too cheap to pay. Nice.
deleting the extra space after periods so i can stay relevant, yeah.
This is the reason I'm dumping gmail and any google products. Free from google is a cost to great. And i don't have a problem with them showing adverts with search results that a fair deal. But google goes too far beyond that and saves everything i do,go say,see,write,receive. Once i leave google.com google has no business in my business.
Jack of all trades,master of none
Don't worry, any evil policies are only in beta.
Be kind, for everyone you meet is fighting a difficult battle. - Plato
In my opinion, the problem is Eric Schmidt. I trust both Larry Page and (even more so) Sergey Brin that they really try to live by "don't be evil". But Eric Schmidt transforms the company more and more into a profit-oriented, shareholder-controlled, greedy mess. I'm afraid that it will get a lot worse once Page and Brin lose give up control over the company. After all, most shareholders are concerned with return of investment, not things as silly as ethics. "By 2014, Google founders Larry Page and Sergey Brin will have sold enough of their stock to give up majority control of the company, Google announced Friday evening." http://news.cnet.com/8301-30684_3-10440005-265.html Not something I'm looking forward to.
"Believe me!" -- Donald Trump
Yes
results in more customers, or a perceived lack of one results in less customers, than a privacy policy directly translates into dollars, plus or minus, at some point
meaning, what i am saying and writing is not idealism, and is in fact in better touch with capitalist principles that you allude to but apparently understand less than i do
anyone can regurgitate simpleminded cynicism. what you write is even more useless than the airheaded idealism you dislike
it is unfortunate that so many loud boorish people think that their typical easy cynicism is a replacement for actual intelligence. frankly, its worse than the intolerant blind idealists out there. at least they can be interesting sometimes, no matter how flawed
but cynics are simply a dime a dozen, boring, and utterly useless, but unfortunately, always very loud and insistent on entering the conversation loudly announcing what everyone already knows as if it is some grand epiphany they think they have a monopoly on
lowest common denominator cynicism is not a replacement for intelligence. please, some of you shut up and think for once, then try to say something interesting for once
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
"The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which."
I swear to God...I swear to God! That is NOT how you treat your human!
Adblok is a RESULT of abuse of ads. What was evil was the continuing attempts to make adverts MORE Than the content. Popups. Then when people stopped that, popunders. Then blaring flash ads. Then even more scurrilous ads.
Until it became MANDATORY to have adblock, because without it your computer is hijacked by ad companies.
And those ad companies don't own the website. So when they're busy and running slow, the site you WANT to see is waiting for the ads. But the adfarm is fine because it WANTS to be busy!
Without flashblock, noscript and other advanced techniques, the site you WANT to see is blank while doubleclick.net is falling down.
Your business doesn't exist without customers. Doesn't matter if the owner exists or not: you can change owners much easier than you can customers.
The food pyramid of a business (ANY business) is:
1) Customers. #1. Without these you have no business
2) Workers. #2. Without these you have nothing to give your customers
3) Owners. #3 and a long way down. The ones who decide what to give to customers
4) Managers. #4 and another long drop. You can manage completely well for decades without managers. Maybe managers would make the workers more efficient, but without the workers, you have no goods.
5) Directors. Completely superfluous. But nice to have to wave at the competition.
What about when you surf the internet on your work laptop in the evenings for the latest in over-the-counter meds for some disease you don't pubicly admit to having, then, the next day, boss over your shoulder, you Google for some work-related stuff. Do the adverts for creams from the chemists show now, twelve hours or so after they could have come in handy? Whatabout those employment law solicitor adverts that pop up? Then all of those ads about laser eye correction surgery, just because you looked up the wikipedia article on it because a friend had it done. Theoretically, your shoulder-surfing boss could read you like a book, just picking up on the ads that show as a result of your out of work surfing. You might not like that if you has something to hide.
So does google track your IP when you log out of gmail, and continue to log your google queries and clicks? Methinks yes, especially after the latest wifi snooping scandal. I bet they even go as far as to have an inference network for public computers, so if you're googling, and then you log into your gmail within, say 5 minutes of the search, then they apply let's say a 50% confidence, or higher depending how closely the "anonymous" queries match your general profile. I know I would do that if I were google, and I were evil, which they are.
When I was in high school, seven pages worth of vision would have been considered deep.
Do we still talk about "vision statements" these days? I thought that went out with Myers-Briggs.
I was just reading my blogs on Google reader when my webcam light blinked twice. Creepy.