Slashdot Mirror


Free E-Books, With a Catch — Advertising

Velcroman1 writes "Barnes & Noble may kick off a fresh price war today for digital book readers, with its new Nook news. But the real news in digital publishing is a novel approach to the e-books themselves: Free books — with advertising. The basic idea is to offer publishers another way to reach readers and to give readers the chance to try more books — books that perhaps they wouldn't normally peruse if they had to pay more for them. Initially, Wowio specialized in offering digital versions of comic books and graphic novels, usually formatted as Adobe PDFs. So it was a natural step for the company to offer graphic ads that are inserted in e-books. 'We think we're creating a broader audience for some of these titles,' Wowio's CEO Brian Altounian told me. 'I think folks are going to download more books because they're saving the costs' of having to drive to the store or pay more for them. Would ads stop you from reading?" The new color Nook goes for $249, and comes with a browser, games, Quickoffice, streaming music via Pandora, and an SDK; reader itwbennett links to an analysis of how well it stacks up as a tablet.

43 of 194 comments (clear)

  1. oh boy by Tablizer · · Score: 4, Funny

    "It was a dark and stormy night.....in beautiful downtown Vegas!"

    1. Re:oh boy by Anonymous Coward · · Score: 2, Funny

      It is a far, far better thing that I do, than I have ever done; it is a far, far better McDonald's... I'm loving it!

    2. Re:oh boy by MoonBuggy · · Score: 4, Funny

      Cry 'havoc,' and let slip the dogs of war ...only at pets.com

  2. Great. by ScrewMaster · · Score: 4, Interesting

    So, is the idea to turn novels, anthologies and reference works into magazines?

    Brilliant!

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:Great. by TheWanderingHermit · · Score: 4, Interesting

      Oh, so you've read the fine print in the Obamacare packages?

      Actually, ads in ebooks is a natural progression, it's just returning to how literature used to be published. A lot of literary works have been published or serialized and published in magazines supported by ads.

    2. Re:Great. by ScrewMaster · · Score: 3, Insightful

      On the other hand, folks who read something a little substantial would probably care. A lot.

      Thereby providing a rationale for further monetization: well, if you don't want ads you need to pay for the privilege, because, you know, you're costing us money by not directing your gray matter to absorb our advertising. This on top of whatever you paid for this "book" in the first place. Greed knows no bounds, and book publishers are among the most vampiric operations in our society.

      It always amazes me how the business mind works. Like the phone company charging you for the service of not listing your phone number. Eventually, it becomes income to which they feel entitled.

      --
      The higher the technology, the sharper that two-edged sword.
    3. Re:Great. by metlin · · Score: 2, Funny

      Sure. Ask your Mom.

    4. Re:Great. by Mitreya · · Score: 2, Insightful
      It always amazes me how the business mind works. Like the phone company charging you for the service of not listing your phone number. Eventually, it becomes income to which they feel entitled.

      It always amazes me when people are looking for ethical or exotic behavioral explanation behind buisness decisions. The buisness mind works just fine. The phone company charges you for the services of _not_ listing your phone number because they essentially sell the access to your phone number by publishing phone books with ads. They make money from you either way (indirectly through ads or directly by charging you). Being a localized monopoly helps, of course.

    5. Re:Great. by cherokee158 · · Score: 4, Insightful

      It always amazes me when people are looking for ethical or exotic behavioral explanation behind buisness decisions.

      It saddens me that so many people think that by enshrining a human activity as 'business' automatically excuses unethical behavior. Business is a human activity, and no human activity should be exempt from human virtue. If morality is optional, then it is largely meaningless, and I might as well shoot you and take your money.

    6. Re:Great. by petermgreen · · Score: 4, Insightful

      heh, i'd preffer it to the current model where the only people who can access scientific literature are those in academia (who have access to most journals though bulk agreements with thier university) or those prepared to pay substantial subscriptions or per-paper fees.

      In my experiance you don't really know if a paper will be useful/interesting until you have read a fair chunk of it. If you were paying by the paper you could easilly run up a bill of hundreds of pounds in a few hours of checking through papers to see which were relavent. That is a lot of money if you are just reading for interest or other noncommercial purposes.

      So the general public is effectively excluded from reading the primary sources of our knowlage.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    7. Re:Great. by Idiomatick · · Score: 2, Informative

      arXiv.org helps.

  3. Re:Did the editors even READ the article? by antifoidulus · · Score: 3, Funny

    And obviously I'm a fucking retard as well, the first article cites the "speculated price" but the second one actually links to the real nook. Maybe I should apply for a job as a slashdot editor.

  4. DO NOT WANT! by zippthorne · · Score: 2

    Gah. Looks like I'll be switching to kindle or sony when I get tired of my current reader. Hopefully I'm wrong about the jump to the backlit bandwagon, but it sure looks like they're trying to be an iPad, only less useful.

    Advertising.. sure, why not. no-money books will be good for everyone. But why does the choice have to be between way-overpriced in terms of money, and overpriced in terms of time - advertisements. Why not just price the books at what they're really worth, and make it up in volume. Especially as the marginal cost of an eBook is almost entirely licensing. If eBooks couldn't be shared or copied, but were all between $1 to $3...

    --
    Can you be Even More Awesome?!
    1. Re:DO NOT WANT! by molnarcs · · Score: 4, Interesting
      Exactly my thoughts here - when it comes to price. I wrote that review specifically for Vietnamese students (tried to simplify the language as well as the issues I touch upon). The prices set by the publishers for the digital versions is just fucking ridiculous. The average salary around here is $300/month, but even if that was not the case, 13-15$ for a shitty novel by Danielle Steel? WTF?? Give me out of copyright classics for $1 (already freely available, but I would pay for the convenience of a one stop shop), $2-3 for contemporaries, $5 at most for real gems - and I wouldn't bother with piracy. Of course I know the reason for these (probably don't want to compete with their own established traditional distribution chains, ie dead tree book business), but that's besides the point.

      Also, the stuff I wrote about e-ink vs. LCD - I know that many would find no difference between the two technologies, in other words, some people can read just fine on an LCD. I'm not one of them. For me, e-ink is far more pleasant to look at. Moreover, I started to go out for reading to breath a bit of fresh air and just be outside - sitting on the terrace of a cafe, in a park, on the beach beneath a shade... and that's where e-ink readers really shine and LCDs, including the iPAD, sucks balls. Indoors, in dim light/no light LCDs have an advantage, but I still find it better to use my Sony Reader with a lamp than reading on a screen with backlight.

  5. meh by jhoegl · · Score: 2, Interesting

    ~$250 for a color e-book?

    What am I gunna do with it, read "Go dog, go" and "wheres waldo"?

    For $250, there better be a happy ending, and I dont mean a kids happy ending, I mean a massage parlor happy ending
    Dont spend your money on crap, the Dollar is still worth something!

    1. Re:meh by T+Murphy · · Score: 2, Funny

      But the color adds so much to the experience- it allows my pages to age and yellow like a real book! Not to mention how it should be able to display far more realistic coffee stains...

  6. Good Grief by sjames · · Score: 4, Insightful

    Are we not all surrounded with enough ads yet? About the only place they're not yet is tattooed on the inside of our eyelids.

    To the advertisers: STFU already!

    1. Re:Good Grief by DeadPixels · · Score: 3, Insightful

      I don't know about other people, but if an ad is particularly annoying, I make a note to remember that company so as not to buy their products. Granted, it works the other way as well; if I see a particularly unobtrusive form of advertising or hear about a company doing something good, I make a point to check out their products and suggest them to friends. Word of mouth for me is much more effective than annoying popups and obtrusive, pushy ads. Those just make me hate you.

    2. Re:Good Grief by MoonBuggy · · Score: 2, Interesting

      Quite agreed. Unfortunately, many people are morons, and will thus respond to adverts of that type. Not only will they respond, their aforementioned idiocy makes them more likely to be talked into buying inferior, overpriced products that they quite possibly don't even need.

      What surprises me more is not the bad adverts, but just how much our economy is based on advertising. TV, newspapers, sports & the majority of the internet all basically run on the assumption that the marketing is actually working. The advertisers keep paying with little tangible method to measure results, and I can never quite bring myself to believe the payoff is as good as they seem to think. Maybe I'm wrong - they're the millionaires, after all - I don't know, it just doesn't seem plausible that advertising can actually have enough impact to justify that kind of outlay.

    3. Re:Good Grief by noidentity · · Score: 2, Interesting

      To the buyers: stop buying things with ads already!

  7. Re:Ewwww, imagine "can't skip" technology? by the_humeister · · Score: 3, Informative

    I suppose now is a good time as any to mention Project Gutenber.

  8. Re:Ewwww, imagine "can't skip" technology? by niftydude · · Score: 5, Insightful

    Project Gutenberg is excellent - but if we extrapolate the current rate of copyright expansion, books published this century may never enter the public domain.

    --
    You can never know everything, and part of what you do know will always be wrong. Perhaps even the most important part.
  9. Wowio? by Cidolfas · · Score: 2, Informative

    The same Wowio who managed to not pay the webcomic authors whose work they were selling?

    --
    I am become /dev/null, destroyer of data.
  10. How about free books? by Dyinobal · · Score: 3, Interesting

    I know I found Robin Hobb's Assassin's apprentice and it's subsequent trilogies after it was put up for free on the publishers website. So for giving me 1 free book I bought 8 more and am still reading her latest stuff to come out since then. If I'd not of seen that free book I'd of never bought the rest.

    1. Re:How about free books? by Barny · · Score: 2, Interesting

      Great series, I found them by referrals from friends. You know, switching off the computer, getting outside and, uh, talking to people :)

      We regularly catch up and swap books around so that we all have something new and a little different to read.

      Sometimes the best answers to these sorts of problems, isn't to make another computer solution.

      --
      ...
      /me sighs
  11. No. Just no. by Anonymous Coward · · Score: 2, Insightful

    I read books to escape the monotony of real life. I do NOT want to be forcibly reminded of the outside world while trying to lose myself in a novel. So, in short, NO THANKS. I'd rather pay for my books.

  12. Re:Ewwww, imagine "can't skip" technology? by BrokenHalo · · Score: 2, Insightful

    True - but for the moment, at least, one can occasionally find texts for which copyright has been snatched by US publishing pirates by looking at Gutenberg sites under different jurisdictions. A case in point is Orwell's Nineteen Eighty-Four: copyright to Rosenblum in the US until at least 2044, but public domain in Australia (and probably Canada).

  13. Android by Enderandrew · · Score: 2, Insightful

    Why block the Android market? If I could install Android apps, then it would be a cheap tablet and I'd gladly buy it. Without Android market, it is a one-off gadget and overpriced. Why intentionally limit a feature that would otherwise be a selling point?

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  14. No kidding by Sycraft-fu · · Score: 2

    The whole thing that makes eReaders so brilliant is the reflective screen. I'm fine with backlit screens, but for laptops and desktops. For reader things, a reflective screen is the way to go not only for battery life but for all purpose readability as well. The Kindle really does look "like paper" they aren't kidding. That is what makes it nice.

  15. Re:Ewwww, imagine "can't skip" technology? by plopez · · Score: 2, Insightful

    Damn... I can't imagine that. It's just like watching TV and having to sit through an ad. Something I don't do ever since I longer have a TV. Being forced to watch ads is becoming more of an alien concept to me. On the web I never read popups, popunders or sit through those ads they want you to see before reading. Once again they are reinventing the wheel, and remind me why I have abandoned TV.

    The simpler and sources forums are usually the best, and I begrudge a device which I pay (or paid) for being hijacked for ads.

    --
    putting the 'B' in LGBTQ+
  16. Reviving an old concept by Reziac · · Score: 4, Interesting

    You young whippersnappers wouldn't remember this, but back in the Olden Days most deadtree books contained advertising. Paperbacks typically had a glossy insert in the middle (most often a cigarette ad), and hardbacks had several pages of ads in the back, usually something at least vaguely relevant to the book's content, and also sometimes ads for other books (and not only from that book's publisher).

    It occurs to me that if ads were placed at the end of the ebook (much as ads in hardbacks used to be at the back of the book) there's incentive to improve content, to get the average reader to finish the book and see the ads.

    --
    ~REZ~ #43301. Who'd fake being me anyway?
  17. Re:Good Sale. by sjames · · Score: 2, Interesting

    Or they could try producing things people would actually pay for and foster an economy where people have enough money to do so...

  18. Re:Ewwww, imagine "can't skip" technology? by ratinox · · Score: 3, Informative

    http://manybooks.net/ and http://feedbooks.com/ are also excellent sources of free ebooks, providing published, unpublished and public domain titles.

    FWIW, personally I abhor ads and would seek to locate an ad-free copy of a given book before purchasing an ad-embedded copy.

  19. Direct Sponsorship by SpectreHiro · · Score: 2, Interesting

    It seems most folks here are pretty disgusted at the idea of advertising in books, but how would you feel about direct corporate sponsorships conducted in a tasteful manner? Let's say your favorite sci-fi author's books were all released as Intel Presents or AMD Presents, similar to the old anthology shows from the '50s & '60s such as The Alcoa Hour, Kraft Television Theater, and the Westinghouse Desilu Playhouse; would that inspire the same level of disgust?

    I'm very interested in finding a way to distribute fiction for free without DRM, thus maximizing the value to readers, while at the same time raising some profit for the writer. Advertising seems to be the optimal way to get it done. The other leading contender would be the Ransom Model, but that has some inherent weaknesses that are rather difficult to work around. If you have other ideas, I'm absolutely all ears.

    --
    You can't win, Darth. If you mod me down, I shall become more powerful than you could possibly imagine.
    1. Re:Direct Sponsorship by charleylc · · Score: 3, Insightful

      Your idea has merit. It's much better than the more invasive ads that take up space and cause the reader to shift away from reading to looking at the ad because it just flashed or changed. I personally detest ads. The constant bombardment of ads for every imaginable product is annoying to say the least. Google has done a pretty decent job with the text ads that take up little space and are non-flashing. However, I much rather pay for a book than to have to suffer through advertising. Even watching Hulu annoys me with the ads that are placed in the shows. Although, that's better than regular TV, which not only has more advertising, but ads that blare at a volume much louder than the show that I'm watching. It drives me nuts and stirs feelings of wishing physical harm on those that perpetrate such underhanded, devious, and annoying tatics just to get their products noticed (or ignored because the volume is immediately turned down or muted). I guess it really has become a pet peave of mine. I personally feel that there needs to be more restrictions on what is and is not allowed with advertising. I'm positive that if any such measure were attempted that they would immediately scream about freedom of speech rights. I have seen the legislature efforts requiring the volume of television ads to be the same as the programming it accompanies, which I highly applaud - a nice step in the right direction. I guess I'm saying (albeit, in a round about way) that I would be willing to give something like you suggest a try. The less invasive it is, the better. It comes down to weighing pros and cons of being annoyed by ads but getting something without monetary cost vs paying for the product to be free from the pain of ads. If it's a toss up, then sure, I'd go for it. If the ads are too annoying, then no, I'd rather buy the book straight up.

  20. Inventing some new concepts by AlbionTourgee · · Score: 2, Informative

    Meanwhile there are some new really interesting concepts in the ebook world, like free online reading coupled with new approaches to low-overhead publishing. See for example Libertary, www.libertary.com, some more varied and interesting books and less hype. Libertary's developing a low-overhead publishing model that uses free online reading to generate interest in books as well as a bit more highly featured free reading model. Or, if you have good Chinese, check out www.read-novel.com, probably the largest book site in the world. Or of course there's always Safari. And Boing Boing opened their own book site today. So there actually is some really interesting stuff going on in the free books field.

  21. Re:Did the editors even READ the article? by pacinpm · · Score: 2, Insightful

    And obviously I'm a fucking retard [...]

    Because it's Slashdot you are probably just a retard.

  22. Re:20 != The Answer by Zumbs · · Score: 4, Insightful

    Given that the extensions of the copyright term were applied retroactively, I don't see the problem with retroactively applying a shorter copyright term. Particularly w.r.t. those works that has had their copyright term extended.

    --
    The truth may be out there, but lies are inside your head
  23. Re:Ewwww, imagine "can't skip" technology? by RMH101 · · Score: 3, Informative

    Gutenberg's great, but what we need is e-lending from Libraries. In the UK, this is sort of possible via Overdrive - if you have an "approved" device then you can borrow eBooks from UK libraries. For some reason they seem to be keeping this a secret despite having done it in some form since 2004.
    http://www.guardian.co.uk/books/2010/oct/26/libraries-ebook-restrictions
    Only works on some devices, like the Sony readers.
    To me, this is the killer app and I'd buy an eReader that allowed easy borrowing (i.e. time-expired downloads ) of current fiction in a heartbeat...

  24. Re:Just what we need by digitig · · Score: 3, Interesting

    When I read the Superman comics back in the 60s the ads were for x-ray glasses and muscle building courses. So what's new?

    --
    Quidnam Latine loqui modo coepi?
  25. Re:Ewwww, imagine "can't skip" technology? by Methuseus · · Score: 2, Informative

    This is possible in many places in the US. I can "borrow" ebooks from multiple libraries in the area, some of them expiring on a certain date, not sure if there's any other scheme. This works with my nook, as well as the Sony readers, and others like those Borders sells. I don't believe they work with the Kindle, but the Kindle 3 might change that from what I read.

    I don't know how it works in the UK, of course.

    --
    Two things are infinite: the universe and human stupidity, though I'm not yet sure about the universe. - A Einstein
  26. Maybe ads might not be so bad by voss · · Score: 2, Insightful

    If the ads added value to the book.

    Imagine a science fiction book with ads for science fiction magazine or a book about learning about
      computers that came with ads for newegg. Technology doesnt have to suck just because it can.

  27. Re:20 != The Answer by mysidia · · Score: 2, Informative

    I wouldn't make it retroactive (ex post facto), but at least stop the extensions.

    It's not ex post facto or retroactive. Congress has the power to change the duration of copyright, whenever it wants, and already did increase the term for existing works and take works out of the public domain.

    Congress has the power (but not the obligation) to secure for authors rights for limited times. They can change what type of rights and who/when they are securing them for at any time. There is no contract with congress; they can grant additional rights, or take away existing ones at any time.

    Retroactive, would be passing a law requiring users to pay royalties for a copyright work, and demanding people who used the work when the law was not in force, pay the royalties.

    Retroactive, would be passing a law extending the term, bringing a public domain work back into copyright, and declaring anyone who distributed the previously public domain works as criminals to be fined or jailed for their acts of distribution, before the law came into force.

    This was not ex post facto, because people who were distributing works that had been taken from the public domain back into copyright were not made guilty of infringement, for their actions that were taken when the works were in the public domain.

    I am not suggesting congress retroactively forgive the copyright infringement of anyone who pirated a work, when the longer term was in force.