OnLive Aiming To Become Netflix of Games
donniebaseball23 writes "OnLive may have its long-term sights on entertainment besides games, especially with the hiring of Pandora executive Etienne Handman, but for now the cloud-based service is laser focused on taking a chunk of the games market. It has launched a Netflix-inspired all-you-can-eat plan for $9.99/month. 'The meteoric growth of Netflix reflects the enormous consumer demand for flat-rate instant-play media,' said Steve Perlman, OnLive Founder and CEO. 'OnLive PlayPack is uniquely positioned to address this demand in the realm of high-performance video games, instantly delivering games ... to TVs, PCs, Macs and iPad, and soon Android tablets, smartphones and Blu-ray players.'"
I had the Sega Channel back in '94.
If they can make it less effort to stream or download a film to watch than it is to pirate something then they may be onto something glaringly obvious that the big media companies seem to have failed to realise. However I suspect people may be subjected to DRM restrictions and too many hoops to jump through to cross that threshold of ease of use offered by many torrent sites.
Is this plan new? I signed up for the "free monthly trial" of OnLive awhile back but it still required me to purchase (at retail prices) games in addition to the waived monthly fee. Why would I want to pay retail and a continuing monthly maintenance fee for a game, exactly?
It could be that the only purpose of your life is to serve as a warning to others.
What is it with subscriptions, everyone wants to sell you a contract for a service. It's like as if they have a dire fear of actually selling you a tangible product. Besides, my internet isn't reliable enough to instantly stream low res youtube.
First
After helping to develop Quicktime, Steve Perlman has made his living bilking investors and early adopters into technology that doesn't work. While Xband wasn't really his fault because bandwidth was lacking, he now has to contend with a greater technology hurdle:
c itself.
Check out youtube videos of any Unreal Tournament III match, and notice the inability of the player to hit all but the most stationary enemies. It's not going to work. Network lag + rendering lag + controller input lag + television input lag = an unplayable experience, unless you exclusively play turn-based strategy games.
I feel Steam has a bigger chance of becoming the "Netflix of Games". Especially with Steam moving to the PS3 now as well...
Regardless of what this topic is about, I just want to say that I gave Onlive a try, and it ended up being awful. Bad resolution, bad graphics, bad response times. The idea is great, but I doubt the worlds infrastructure is ready for it.
Steve Perlman has made his living off of tech-deficient investors and hapless early adopters.
With Xband, he had to contend with limited bandwidth.
With WebTV, he had to contend with limited processing power
With onlive, he has to contend with the biggest hurdle of all: the speed of light.
Controller input lag + rendering lag + video compression lag + television input lag + stream decoding + network lag itself is not going to make for a great experience. Watch any youtube video with Onlive and Unreal Tournament III. Notice how the player is playing on the easiest settings and requires fairly stationary or predictable targets just to connect with a shot.
This system will be great for people who play facebook apps and turn-based strategy games, but everyone else is just going to be frustrated.
I though Gamefly was the Netflix of games...
They need to get a LOT more games, and more recent games, before this will ever fly.
Pulp Audio Weekly - Geek News and Reviews
Unless their tech is based on magic there is no way they can get mass market appeal. No one is going to put up with games that feel unresponsive/laggy. Gamefly is a vastly better option.
..and it's a waste of bw, but it does give the control freaks their wet dream.
The technology is impressive, but you really become aware of the lag at times. Wi-Fi is a no-nonoises DSL line contention and youryour distance from the datacentre all play large roles in whether it's playable.
Only the special 'playpack' games can be played with this monthly flat fee, which is a portion of their total selection. Oddly, some games are available via the playpack but can't be otherwise played (purchased/rented) via OnLive.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
It's called Gamefly.
Isn't this what Steam is already ... ?
This would be a boon for linux gaming and a real threat for current gaming PC market overall.
Léa Gris
... almost already did it
FCKGW 09F9 42
Comment explaining how it can't possibly work, from a games geek who insists on 100FPS with single frame latency, in 3... 2... 1... ... despite actual paying customers being satisfied with OnLive, from what I hear.
I even have friends in the UK using the US servers, finding the lag occasionally annoying but not a deal breaker.
meow mix is good on toast.
I have to say, they have a few very interesting titles on board. Unfortunately, most of those titles cost 5-10 bucks.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
First.
When I first heard of OnLive I thought the concept of a rent-a-game solution which removed the need for a decent pc or console was a great idea. Then I actually read about it, found out that the games had to be bought, the 'console' had to be bought, and then I had to pay a subscription to keep going. This completely killed any interest I had. The idea of 'buying' something then having to keep paying a subscription as well is still an absolute deal breaker to me.
I like playing the odd new game, but actually wouldn't care all that much about a rental service being a little behind 6-12 months. I've only just started Forza 3 (12+ months old), haven't opened Dragon Age: Origins, let alone actually bought Lego Batman, Batman: Arkham Asylum, any of ultimate alliance games. If a service like OnLive 'just works' tm, at £10pm I could see me moving away from buying physical media, and rent 'gaming' instead.
Do people really want to play their games at YouTube quality, and with occasionally pathetic latency (subject to the whims of your ISP)?
Zero comments three hours after a story posts, what's up with that?
How many times has onlive changed their payment plans in the last 6 months? How about the last week? This is just another desperate attempt for them to try and drum up business for a service which really has no market. The "game reviewers who will sit next door with a 100 MB fiber connection and give you a glorifying review" segment isn't that large.
With an increasing number of ISPs decreasing their caps, inconsistent service, and the slightest hiccup breaking a game, this service benefits no one beyond those who really want to play super high end turn based games and would rather pay more per month to play them over the course of a few years than it would cost them to build a machine to play the games in the first place. Everyone else is taking a massive crap shoot and basically wasting money on rentals.
All I really want out of this company is to know what they put in the water when they meet the venture capitalists.
Anyone know if you can get your game saves if you end the service? I'd be down with it if I could, but if I lose my saves, I'm not sure how interested I am.
And yes, they are THAT important to me!
this one is a gamechanger
Are the comments broken? This story is showing 0 comments for me despite being on my RSS feed for an hour! Or does eveyone else here care for OnLive as little as I do. It's a nice idea but I have a really hard time believing their wild claims about not having any noticeable latency.
I thought this service was generally accepted to have been a failure? If the technology doesn't work, what difference is different pricing models going to make?
I have read the reviews and information on this service and I can tell you being a long time PC gamer them taking a huge chunk of the market is never going to happen.
To play games properly you need the right hardware a web streaming game experience is never going to replace that or even come close to it !!!
Maybe get back to me in 5-10 years when we all have giga-bit Ethernet or higher with unlimited bandwidth going into our homes.
just keep changing your business model!
Gaming is move more towards self contained, mobile devices. Remote rendering doesn't work for this scenario as it does not directly take advantage of the technology/features of the device. The devices are often tied to costly network plans where bandwidth is limited by deployment of the wireless technology and the technology itself. Onlive is dead in the long run.
Netflix on the other hand will eventually die as the studios work to cut out the middle man and work directly with the various providers (cable,telco, wireless). Cable companies are already building their online catalogs. Netflix = blockbuster (eventually). If you look at what has happened to Yahoo (formerly untouchable), AOL, MSN, and other content providers the only value left is what is unique to those services and much of that value moves to the cloud or third party services (flicker/twitter,facebook, etc) the services themselves become diluted. Netflix on the other hand has no unique offering, it simply leveraged a contract loophole and some existing technology to push forward with their brick and mortar business model. Congrats on that but where is the defense? Other than that, there is nothing unique about netflix. On top of this, the cable operators, and most wireless operators, already have working relationships with the studios and their business models more closely follow that of the studios/broadcasters.
In competition with netflix you already have OTT giants like AT&T and Verizon, consumer brands like Sony, Microsoft, and studio offerings like Hulu. Various approaches to the same problem which just goes to prove that technology is not the hurdle, only execution, awareness, cost, and convenience/access are.
ISPs will welcome this with open arms, and never think of extorting money from both ends - just like Netflix.
I'm definitely not against this type of system. It can allow many more people who can't afford to keep up with PC and console gaming by changing their hardware every so often - the GPU is not client-side, so the users only need enough bandwidth to handle the video and I/O for controls. So long as the servers are maintained in many locations, so as to leave latency as low as possible for the majority of OnLive customers, I can see this being a very plausible approach for the future of gaming; especially casual gamers. Being able to access, yet not need to purchase, a multitude of titles is an attractive offer.
OTOH, it does make me think of how nearly everything is being outsourced nowadays. I'd still prefer my own machines which I can customize and build to my specs.
What else can happen when an unstoppable force collides with an immovable object?
How would this work? The article is short on details... Would you get to 'own' a game for a month, or would you only be able to have one game out at a time?
... are they IPv6 compliant?
Buying Final Fantasy 13 for $45 sale price, beating it, and then selling to to some guy on ebay for $53..... or renting it from netflix - I mean Onlive.
I think I'll continue buying-and-selling games. Nice idea though. Maybe someday I'll actually go back to renting movies/games like I did in the days of A-to-Z Video (they loaned-out Betamax, VHS, NES). But for now I like physically owning the item, so I have something of value to convert back to cash.
Of course I might end-up like this guy:
"Author Falls in Love with E-reader"
http://www.analogsf.com/2011_04/altview.shtml
Information wants to be expensive AND wants to be free. So you have Value vs. Cheap distribution fighting each other.
So I'm spending 100$ for a device I hook into my tv, so that I can spend 10$ a month to ..... buy video games at full retail price???? This is revolutionary?? I have a PS3, Wii, and PC for this, and for the first 2, I can ebay used games for less than this service is selling full passes for.
Gamefly already allows all you can rent games mailed to your house for a monthly fee. Also, who wants to play games with a Blu-ray remote?
$A_GAME_COMPANY has managed to get OnLive's domains seized via the DMCA on the basis that they are violating copyright by allowing people to play games without buying them in the manner prescribed by $A_GAME_COMPANY's business model.
Pretty sure Gamefly is the Netflix of gaming, seeing as how they do the EXACT SAME THING (minus the online streaming part).
Not saying OnLive can't overtake Gamefly (cloud based content delivery could be the feature that catapults it ahead), but it is dumb to ignore Gamefly when it is a big player in the video game rental market.
Does this mean there will finally be some games for the PS3?
Do you even lift?
These aren't the 'roids you're looking for.
I understand he's trying to draw an easy to quote analogy, but you can't just apply a magic codec to an application binary to turn it into a streaming game. The truth is that Steam is the Netflix of games, it's where everyone is going to buy their games now and gamers have the same love for Steam that people have for Netflix.
Where was this service two years ago when unlimited bandwidth broadband services still existed? Nowadays it sounds like a new way to put a direct funnel from my bank account to Comcast's.
Keyword here is PlayPack.
The $9.99 monthly subscription will give acces to select games, not their entire catalog. So yes, they are definitely similar to Netflix, where your streaming options are limited to many documentarys (many of which are excellent) and older movies.
I actually purchased a few games through OnLive because I own a notebook -- the service works quite well. My gaming rig days are over, I'm not a DRM zealot and I will pay for convienence. And it is nice to just turn on a game without installing it (using my SSD space), waste some time, then turn it off and get back to work or family.
I've heard of this "Netflix of games" already, its called GameFly. I'll keep their service and get first rate games delivered to my house, have the option to keep them for a good price, rather than streamed crap, thanks. Granted it costs more than their projected price, but its worth it to me.
I tried it and it is noticeably slow to your reactions. The video quality is a little low but that didn't really bother me. It was the slight delay when I moved the mouse to when the screen actually responded.
I think some games are perfectly suited to this type of play style, just not FPS games.
I just hope that this doesn't become so popular that some games are offered exclusively through it. I like owning the data, being able to modify the data, being able to play without an internet connection, being able to play my games even if the company goes out of business, and being able to play even if some random server I don't want to connect to is down. It might help people with poor hardware, and I respect that, but I just hope that this doesn't become the new form of DRM for paranoid companies.
Filthy, filthy copyrapists!
no for online to work as good severs will need to be at the headends and even VOD has control lag. Also that 250gb cap will make on live realty suck once they up the PQ.
I hear that hot cable tv israel is working on a on live like system.
Biz Model NetFlix or Vudu [ http://www.vudu.com/ ], which is better?
I have a PS3 (presently DS is best, repeat), Linux PC, Comcast DVR hooked to a 32" screen.
The PS3 now offers both NetFlix and Vudu. I checked both and decided to turn off my Vudu box and use the PS3 for Vudu service.
I chose Vudu because of the pay-as-u-go model and user interface was for me a better solution. The NetFlix monthly-fee would be a waste or me.
For online gaming I would probably pick a pay-as-u-go service provider before a monthly-fee gouger like Comcast.
At ~60yo, I am very intolerant of inflexible games, limited/fixed-avatars/view (mods/moves), no surprises (one time is enough), no kill/map/weapons... randoms/variations/options, time delays, audio/video-issues.... Unless the game service provider can figure out how to nationally/globally distribute/virtualize/containerize infrastructure and functionality to geographic/temporal-communities, and client-game-side app requirements and very fast small data-transactions for MMOG/Experience... They will not get me to use/subscribe.
Unaccountable leaders are masters, and unrepresented people are slaves. How do US and EU fare?
I know it keeps getting pushed back and pushed back but here in the UK it doesn't really get mentioned outside of something like Slashdot. They're gonna have to do some serious advertising if they want people to pay attention here - especially if BT are gonna be the sole provider for it.
What used to be billed as a way to instantly play A+ games in your web browser without needing a video card or a great machine has now become something else:
http://www.gaikai.com/
Gaikai's original plan was to offer access to anyone to play MMO's, top tier FPS and other games through your web browser. They claimed that for one fee you would be able to pay one fee and have access to all the titles. This seems VERY similar but under another name.
Looking at gaikai's website now, you see that something has gone awry and this new company sounds like its offering the same product.
OnLive might have worked if US internet connections operated as advertised.
But they don't.
I know everyone's talking about Gamefly, but Gametap does the same thing for PC games. Monthly fee, and you can download all you want. I used it for a year, but lately I realized that Steams sales have been more lucrative for me. Spend $30 on a sale, and I'll have it for ever. Lapse my gametap sub, and it's all gone.
Sorry to go against the grain of the generally held opinion that Onlive doesn't work but as someone in the UK who has tried the service out from my living room PC I have to say it is definitely a viable, workable platform for game delivery.
I know that it isint really all that hot for FPS's but neither are consoles with their auto-aim and limited input controls. Thats why i have a PC.
Meanwhile there are plenty of games that are pretty good, even with my 80ms lag to the us servers (lego batman just as an example). I enjoy being entertained by games, not by the frame rate or resolution.
And to pay 9.99 p/m for access to the current games on onlive is not really that steep.
When the service comes to the UK for real I will definitely sign up. Rather than buy a console which will become tomorrows trash!
Quidquid latine dictum sit, altum sonatur.
Don't forget there is no way to get HD resolution, well at least not above 780p. Experience sucks, sure glad I never paid for it LOL.
I predicted that they would get to the flat-pricing model over time. I was also the lone beta tester that was a disenting voice when everyone here was taking an enormous crap on OnLive.
Once again, "Slashdot fail" in action.
Vizio is adding OnLive gaming to it's Internet suite for the HDTV.
Which already includes thirty or so free and subscription services like Facebook, Netflix, Rhapsody, Pandora, Picassa and Twitter.
The geek needs to be paying attention.
His wife won't tolerate the mod or hack that bricks a $5000 investment in home theater hardware on Super Bowl Sunday. His kids won't take well to being cut off from on their online gaming and social networking accounts.
He'll be sleeping in the basement for real - and it won't be the RIAA that puts him there.
The PS3 supports a webcam and printer. The Internet "app" can be built into any piece of hardware. The Denon receiver that supports digital broadcast and satellite radio. The Samsung Blu-Ray player.
What matters is that the general-purpose PC and the "standards based" browser is no longer part of the equation.
Content protection - "rights management?" No problem. Flash animation? No problem. The licensed HVEC decoder that delievers 1080p video or better and multichannel theater sound at half the bit rate of H.264 or WebM? No problem.
The sponsor of the "app" can do anything he wants with any tool he wants.
The geek can fret and fume but he has no say.
_____
Vizio emerged from Walmart to become a major player in HDTV:
Nearly every Rhapsody function is included in the app, turning the Vizio into a celestial jukebox for subscribers (starting at $10 per month; the TV doesn't count as a "device" against your total) and begging for connection to an external audio system (analog and digital audio output is supported). Searches for artists, songs, etc., came up quickly, and autocomplete kicked in as we typed the first few letters. We assembled a playback queue, called up Rhapsody's channels and our own custom playlists, and enjoyed cover art on the big screen.
Vizio's secret weapon, found on no other TV remote we know of, is a full slide-out keyboard with dedicated keys for letters, numbers, and symbols, just like on a smartphone.
Best of all, it's included with the TV for free, not as an expensive option like some other Internet-friendly remotes.
The keyboard worked on all of the apps we tried, and although we found it more cramped and somewhat less responsive compared, say, with the keyboard on a typical smartphone, it's perfectly usable and makes Tweets, Facebook status updates, and username/password sign-ins so much easier than the standard remote/onscreen keyboard combo.
Bluetooth means the remote works without needing line-of-sight, and also promises future functionality. Although we didn't test it, Vizio says the TV can pair with other Bluetooth devices like a full-size keyboard or stereo headphones.
Vizio XVT553SV [Updated Oct 2010]
I might sign up if I could play older games (from NES, SNES, Playstation, etc.) I'm not a hardcore computer gamer, but sometimes I get a little nostalgic, and I don't find it worth the trouble and risk to go looking for and messing around with emulators and ROMs. Surely it wouldn't be too expensive to get licensing on games that are not in production anyway. Otherwise, there are plenty of free casual games on the internet.
While it is true that the actual game clients could experience little latency to each other, they can only do that if they happen to be in the same data center. Otherwise, they have lag just like any other. So if you live in California and connect to an Onlive data center there and you are playing against someone who lives in New York and connects to an Onlive data center there guess what? The clients in those data centers have lag to each other. No way around it. If you were to connect directly to the NY data center then you'd have a very large amount of interface lag since your ping to it would be high.
I suppose this is avoidable in some games that do peer to peer by forcing people to play only with those in the same data center, though that rather shrinks the market of people to play with, but it isn't for client-server games. For example if you want to play Bad Company 2 multi player you have to connect to a dedicated server, which is not in the Onlive data center, it can be anywhere. So you get the lag of going to the Onlive data center, and then the lag of going out and back to the server.
Also the client-server game lag can be dealt with to a large degree. There's all sorts of clever methods for predicting what is happening (a simple example would be to assume that if something is moving that it'll continue to move in the same direction) and to deal with things being slightly desynchronized between client and server. It works quite well (speaking as someone who plays a lot of games like that).
So I fail to see how this is any better. You potentially get less client to client lag but only for people in the same data center. Ok so you get more screen lag (which is by far the most noticeable), a much smaller player base, but less client lag... Wonderful. :P
I suspect that most of the Slashdoters who are hating on OnLive actually just hate this Perlman fellow, and have never actually tried OnLive.
I've had a (free) OnLive since the beta and while I wouldn't pay money for it, it's not hard to imagine that lots of people would. When it works (which is subject to the whims of your ISP) it works surprisingly well and you quickly forget that it's a highly compressed video stream running at (for me) about 4Mbps. For RTSs, RPGs, puzzle games and the like (i.e., a very significant portion of PC games) it's quite usable. I tried a few FPSs on it, and they also ran well, but obviously if you're training for a career in Korea you'll be purchasing a copy for play on your local machine.
I've seen posts claiming it costs more then just buying a good gaming machine. I'd like to see some evidence for that. At 10$/mo. it's only $120/yr. Even if you only replace your gaming rig every 5 (gasp!) years, that gives you a measly $600 gaming rig. I think typical mid-range rigs go for more like $1,000 at the very least.
One negative comment that I will add about OnLive: Whenever they think your bandwidth has dropped too low, they'll automatically pause your game and force you to stare at a 5 minute countdown timer until you get booted entirely. Sometimes you get the option to reconnect, sometimes you don't. It "claims" to be testing your bandwidth to determine whether or not to let you reconnect. I've done a little snooping and it often seems that it isn't sending any data at all. This is a minor issue though which could easily be fixed.
First: disclosure. I worked at OnLive as an engineer for two years; I do not currently work there; I do not have any financial stake or equity in the company. I have a very active Steam account, a Netflix account which I use almost exclusively through streaming to an AppleTV, as well as an OnLive account. I do most of my gaming through a dedicated gaming rig running Windows.
Does OnLive "work"? Yes, very well, IF you have a high-quality broadband connection (you really need at least 5mbps for the best experience, though it will autoscale to deal with somewhat lower bandwidths). Video quality can be very good; though it is not quite the same as a direct video connection to a high-end gaming rig, for a large number of people it's good enough. The capture-encode part of the cycle is very fast, as is the decode-display part, typically in single-digits-of-milliseconds. All other latency is network latency, which brings up to geography and last-mile. You need to be within a few hundred miles of one of OnLive's data centers for the best experience. Your ISP has to not suck. The technology is certainly there, with the caveat of the geographical limitations. To be a mass-market success, OnLive will need many data centers. They aren't at that point yet; getting to that point will be a major part of whether OnLive truly succeeds, and major extended high-density metro areas will always come before rural. The idea of being able to play games that normally require a kilobuck computer, i.e. Crysis, on a cheapass computer with integrated video, is compelling for people who aren't willing or able to maintain and continually upgrade a dedicated gaming rig. Recall the recent announcement of Visio building an OnLive client natively into a TV. And if you need a demo of how little horsepower is actually needed... you can download an OnLive viewer for the iPad for free, and spectate on folks who are playing their games. (obviously, the latter is something best done over WiFi, for latency and bandwidth reasons, but the point is that a single-core ARM has all the oomph needed to get the job done. The client is truly lightweight.)
Do you "own" the games? No. Neither do you "own" an MMO; it's the MMO subscription model rather than the retail physical-goods model. Whether that's good or bad depends upon your outlook, which is not a basis of factual discussion; it's perspective. There are excellent arguments for and against, and I ask that people with a strongly-held opinion one way or another recognize that people with different opinions have different needs than themselves. For some people, the subscription model is ideal. For others, it just doesn't work. This isn't intended to be one size fits all.
Is it relevant to gamers with dedicated gaming PCs? To an extent. For some, the ability to play high-end games through legacy, entry-level computers (Shader model 2.0 or better and you're in!) is critical; there are far more people with such computers than dedicated gaming rigs. For others who own and maintain high-end gaming rigs, it's not a factor from a "what games can be played here" perspective. However, you just can't beat OnLive as an instant demo platform. Even if you have a liquid-cooled dual-580GTX SLI rig with an Intel Core i7 overclocked to 4.5GHz, there is value in the absolute immediacy of demos without downloads, install procedures, dealing with Starforce or SecuRom copy protection, pirated games coming with a "little extra software", and games of variable quality taking a dump all over your registry.
Can OnLive succeed? I think so, though they (OnLive) need to recognize that OnLive is no longer a technological play. The tech is there, and though OnLive has a substantial lead, it is inevitable that there will be competitors trying to solve the same problem which will eventually become "good enough". OnLive will sink or swim on non-technical factors: whether they can get the game publishers to commit
Everybody gets what the majority deserves.
and I have to say I'm impressed with the technology. I have a good Cable connection so don't experience much latency even though they recommend not using wireless.
The service reminds me a lot of Netflix actually when they started streaming titles and there wan't much to choose from. The fact that Netflix has such a huge streaming library now is the reason it has become so successful and made many ditch the DVD service altogether. I hope OnLive continues to add new games, and they seem to be doing so. Being a Mac user at home, I'm always thankful for ways such as this service to access games I might not normally be able to, without install issues or wine. Hats off to them.