Google's Six-Front War
wasimkadak writes "While the tech world is buzzing about the launch and implications of Google's new social network, Google+, it's worth noting that Google isn't just in a war with Facebook, it's at war with multiple companies across multiple industries. In fact, Google is fighting a multi-front war with a host of tech giants for control over some of the most valuable pieces of real estate in technology."
The tech industry is basically building up the greatest case ever to be made for why patents, software patents especially, have transitioned away from their original intention and become far more a hindrance and obstruction rather than a means of getting useful knowledge out from closed circles.
Google has a tendancy to create awesome stuff and has the money to back it up.
Hopefully it'll wake up a few competitors who might just want to try something better.
Or they could end up squabbling over patents. Whatever works.
As long as they don't get involved in a land war in Asia.
Yeah, I'm not too excited about anything "Google" that's personalized anymore. I mean I still like Google and they have some great ideas and products and Google is still my home page and my pretty much the only place I search from.
That said I don't trust them to keep anything going long term. Every time I find something useful, it gets taken away, Google Health the most recent on the chopping block. And I'm sure we can make a list of other that have fallen to the wayside. Wave of course. I even dialed 800-Goog-411 the other day to get a phone # and it was gone.
It's hard to want to invest in personalizing anything Google these days. I use to feel secure thinking my "Gmail" account would be around a while. These days I'm not so sure.
Not only is Google taking on more than just the listed fronts (author neglected libraries, cloud computing, email, etc), but every major tech company is fighting the same fights on its fronts as well. In total, it is a thousand-front war, with only a handful of select winners at the end of the day.
When the foot seeks the place of the head, the line is crossed. Know your place. Keep your place. Be a shoe.
Google has a slight advantage in that none of their services other than advertising are really making money, and not many have to be as long as adverting can keep them afloat as well as it has.
Anything can be found funny, from a certain point of view.
How is Google's situation any different than any other giant tech company? It isn't. If you're big, you're everywhere.
In other news, scientists in Kansas have completed an experiment and determined that water is composed of two hydrogen atoms and one oxygen atom, is a liquid at room temperature, and that water is, in fact, wet. We can only ponder the implications this has for the human race and life on Earth.
Business is different. Business is about creating value where none exists. It is about taking a junk mushroom and turning it into a premium product. It is about taking a piece of land no one wants and turning it into a resort. In the process inefficient companies die, but they are not causalities of war. They are simply relics of a bad past that we are happy to see left behind.
So why is this important? If it is war then we fight to maintain market share, a perceived limited resource, which is what the American automakers diid, which is why MS is doing, which is what all those insurance companies and banks are doing. However if it is not a war then we are in a situation of an expanding and fruitful economy that will grow as we innovate. This si the world in which we have jobs and new toys. This is IBM. This is Minnesota Mining and Manufacturing Corporation.
If we are at war, we do not innovate, we copy. It is the difference between Google using graph theory to create a index method different from Yahoo and Alta Vista and Google creating an phone not unlike the iPhone. It is the difference between Alta Vista that stood on market share and did not innovate, and Yahoo who understood there was room in search for more than one way to serve the customer.
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
don't forget orkut.
Do you even lift?
These aren't the 'roids you're looking for.
Here are the six fronts listed in the article:
The Browser Front - chrome/IE/Firefox etc
The Mobile Front - Android vs iPhone vs all others
The Search Front - Duh
The Local Front - Groupon, Daily Deals, Foursquare, etc. The Social Front - trying to kill Facebook
The Enterprise Front - Google apps vs Office, Google mail vs Exchange, etc.
Add some filler text and you have the article.
"First they came for the slanderers and i said nothing."
And treating it as anything else gets you a fast track one-way trip to bankruptcy.
Just doeskin have all the killing and maiming you get in a "traditional" war ( normally.. )
---- Booth was a patriot ----
Except the Chinese are playing Go.
The sad thing is that people see these as 6 different fronts. It's 2 fronts. Internet services and access. Google is smart in that they toss darts in the services area to see what sticks and run with it. If it doesn't stick, abandon, and try again.
As long as Google doesn't invade Russia in the winter everything will be allright.
Knowledge is power. Knowledge shared is power lost.
Let's hand over the "War on Terrorism" No doubt they could deal with it more competently than the government. Their spy powers are unmatched. They can redirect all communications to some honeypot. I believe there's even a Google jail...
For justice, we must go to Don Corleone
People said the same thing about Microsoft. Google is a lot like Microsoft used to be, actually. The similarities are eerie.
Google is not fighting any war here. All they are trying to do, give a more ad-infested piece of software free of recognisable cost to consumers. So, stop painting that google is on a war or something. We all know that most of the crappy software out there can be done with more ads.
FTFY. Don't delude yourself that Google gives a crap about you, or making functional software for free. They care about slamming their ads in front of you, and hiding the actual cost of their services behind that "free" moniker.
For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
I even dialed 800-Goog-411 the other day to get a phone # and it was gone.
Yup, they shut that down after getting enough voice search data. 1-800-Bing-411 should still be up, though.
The last few years have seen Google do almost nothing else but worry about what everyone else is doing, from the iPhone to Bing to Facebook. That little company from ten years ago with the minimalist search engine is gone, and in its place is an advertising behemoth with an interest in releasing as many products as possible to harvest as much personal information as possible.
Just like Microsoft was always trying to preserve the relevance of Windows and its API, Google is constantly trying to preserve the relevance of its advertising network. Facebook and Twitter threaten that because they have become the web for a lot of people (especially Facebook), which is why you get stuff like Google+ to try to keep people on their data network.
Indeed. If you aren't paying for the product, you are the product...
Can you be Even More Awesome?!
It's the old Microsoft strategy of releasing a lukewarm 1.0 (in Google's case, it's a "beta") and iterating over it while leveraging the dominance of an existing product. Microsoft was always trying to keep Windows relevant, and Google is always trying to keep their advertising network relevant. For example, Facebook has practically become the web for a lot of people, so Google's response is Google+, just like how Netscape was threatening to become the operating system, so Microsoft bundled Internet Explorer with Windows.
Am I the one one here who thinks it's time to start reigning in this use of "war" for situations in which nobody is dying?
We should be demanding that the authors of such propaganda be required to document instances of rape, pillage and/or murder by the participants in such purported "wars". If they can't document google's bombing raids, etc., then they should be required to edit their reports to use more accurate terms for what google is actually doing to their victims.
(Actually, a lot of us would like to see the videos of google's acts of war against their opponents. Can we get them posted to youtube? That would certainly end a log of the fanboyism we see here with respect to google. ;-)
Those who do study history are doomed to stand helplessly by while everyone else repeats it.
The first two fronts are misunderstood by the author. I didn't bother reading further.
Front 1) Chrome
He implies that Google is in the browser battle to control the browser and get everybody over to chrome. In fact - google is in the browser battle to raise the game. They're totally happy if ie maintains market share as long as ie does a better job at javascript and html5 so that users can use gmail, google docs, etc.
Google are clearly winning here - all the browsers have significantly improved their javascript performance and standards compliance since Chrome made them start competing again.
Front 2) Android
He implies the reason Android doesn't have the developer support is due to fragmentation of devices. Completely wrong - the reason Android doesn't have developer support is that Google haven't trained everyone to buy apps, and so the financial rewards for developers are way lower.
Apple gets your payment method on day 1, and makes it easy for you to buy stuff with successful instant fulfilment. Google has a crappy dysfunctional checkout system and make no attempts to collect your payment details until you decide to bite the bullet and buy an app. At that point, they make the process painful and unsatisfying so that you are put off from ever trying again.
VLC Remote for iPhone and Android
The biggest problem with Google is that they are not innovators ... just copycats.
To that, I and millions of others say... who cares? Why is copying or buying a concept such a bad thing? As long as they offer a service that is superior, why does it matter who came up with the original concept? Where would the GUI desktop be now if Apple hadn't "innovated" it from Xerox?
That's just the nature of competition and the free market. If the original idea isn't sufficient, why should I have to suffer it if there's a better executed "copy" from somewhere else? And if the copy isn't good, wouldn't the market decide its fate?
.
It looks like far too many people are accustomed to the days when Microsoft's monopoly ruled and crippled the tech industry. Fortunately, those days seem as distant as a Windows mobile device with a 50% marketshare.....
I, for one, welcome competition for google, and any other company that becomes a global powerhouse.
The only sick individual here is you, APK (the "hosts file guy")
Uh, search...
Invaders must die
They care about slamming their ads in front of you, and hiding the actual cost of their services behind that "free" moniker.
And butt-raping any privacy you think you might still have.
It can be, but it doesn't have to be.
Imagine a small beligerant country that mounts an attack on a superpower. The superpower retaliates and does no small amount of damage to the small country. The superpower wins by using the smaller country as an example of what happens when you screw around with the 800 pound gorilla on the block. The small country wins by having increased prestige among the countries that view the superpower as an aggressor.
Numerous articles about this sort of situation have been written in Foreign Policy and other serious journals. One of the most interesting was Lynch's article that used the public spat between JayZ and The Game as an analogue to tensions between the US and Iran.
But asymetric situations are just one non-zero sum way that war can play out. Imagine two superpowers along the lines of the totalitarian state in Orwell's 1984. Both profit from the state of perpetual warfare against the other because the war is a necessary condition of the form of social control used by the state. Lest you think this an implausible thought experiment, consider what would happen to the North Korean regime if it were not at war with South Korea.
it's supposed to be "for all intensive purposes"
"for all intended purposes"?
The GP's phrasing "for all intents and purposes" actually makes more sense than "for all intensive purposes" unless one is using a very narrow and academic defintion of "intensive" that is derived from "intension" rather than being a description of relative extent.
Is still not better, just what you're used to using now. Honestly, I flip between Google Search, Bing, and DuckDuckGo, depending on what I'm looking for, and how I'm feeling. Bing gives me most of what Google does, but with slightly different relevance algorithms, which is nice, since Google sometimes has a rather insane amount of irrelevant pages that have been GSEO (Google Search Engine Optimized), but they've not been BSEO'd. DuckDuckGo is a little quirky, but good.
Canada: The US's more awesome sibling.
What a fucking loser.
Pot, meet kettle.
Canada: The US's more awesome sibling.
If Google was a pocket knife, it would still fit in my pocket. Turning this upside down, searching and locating is common in browsers, advertising, networking, search, and crosses over multiple devices. The article makes it sound like people ten years from now will still treat all of these as different fields. Tech companies will be more like Wal-Mart, and less like drug stores, soda shops, butchers and cheese shops.
Gently reply
I'm sorry, but your post looks a lot like FUD.
Why? Because they are things you didn't use?
Google Notebook? Some of us actually used that.
Google Video? Some of us used that too. Sure we could move to Youtube or Vimeo or 100 sites now. Point is Google Video ended.
Wave? Yeah, it was never huge, but I got a lot of people signed up and had quite a few good Waves.
Yes, I use/used Google Health. So what? Again I get burned.
There's more I never used. Dodgeball, Jaiku, Google Catalog Search, Mashup, Lively, Google Answers, etc that I never used, but just goes to show they are not afraid to move on. Which is probably good for them, just bad for me.
Holy shit, what the fuck is wrong with you?
http://www.google.com/search?q=Alexander+Peter+Kowalski
You are completely batshit insane and out of your mind. Please take these ridiculous ramblings to a different forum.
Hmm, quite interesting. I still find the other AC's post hilarious on a hypocritical scale, but the added perspective is useful. Thank you for the considered, informative reply. While I freely admit I'm very tired of the prevailing attitude I constantly see around the 'net that Google can do no wrong, I certainly don't think them worse than most any other company, and better than a great deal of them. Constant demonstrated antipathy towards any company is rarely helpful.
Canada: The US's more awesome sibling.
Gamble on new, experimental, unpopular, or auxiliary services if you must
I guess that's exactly my point on this Google+ and the "Social Front" the article talks about.
Do I bother investing time and setting up Google+ and investing personal time in it? What I've learned with Google is wait and see else don't be surprised if all the time you've invested sort of goes "POOF" and turns into a... well... 'Cloud', of smoke that is.
No matter how much might you wield, you can't make someone forget something.
Strictly speaking, electroconvulsive "therapy" (especially bilateral with high currents) can effectively destroy memories. Luckily, there are legal restrictions on these procedures. But let's not give the intellectual property fiends another bad idea.
Those who can make you believe absurdities can make you commit atrocities. - Voltaire
Google revenue: 94% ads. Ad revenue: 70% ads on search pages, 30% ads elsewhere (Adsense, YouTube, etc.). That's what matters.
If Google does anything for which they charge customers money, the customers will expect support. Google hates providing support. They gave up selling Android handsets when they discovered that unhappy customers would call them. Even the rare Google business-to-business products, like the Google Search Appliance, were unsupported. (If it broke during warranty, they shipped you a new one.) This limits Google to ad-supported business lines. Since they already dominate the one really profitable ad-supported business line, search, any area into which they expand is less profitable than the one they're in. So expansion reduces ROI and stock price.
Getting into "social" doesn't help much. Facebook is dinky compared to Google. Facebook has hit its peak size, and it still generates an order of magnitude less revenue than Google.
As far as I can see, privacy seems to interfere with their business model as well..
Insert
The real problem is that suits run Google now and nerd rage will eventually kill Google. I stopped using all Google services, found serviceable alternatives, and actively block their javascript and XSS domains in my browser just because they decided to add an extra click to the logout button in GMail. It costs me $0 to do this. Honestly, I hope something really awful happens to the company because the GMail decision alone portends utter stupidity at the highest levels of management.
To win a war, you have to have people who really love you (or hate the competition) fighting on your side. Microsoft, Sun, Oracle, Apple - I've been pissed off by many companies, but Google is the only one that has reached active hate levels in my book. Perhaps it's the crushingly ironic use of "Don't Be Evil" which has lead to Wall Street profits out the wazoo while they can't even get a fucking webmail client working properly (hotmail has been around over a goddamn decade). So they can go rot. I'll be jerking it to pics I found on bing.com and forwarding 419 scams through yahoo mail from now on, thank you very much.
Lock In : That's the single biggest difference which sets Microsoft and Google worlds apart (and places Apple somewhere in the middle, explaining the strange love/hate relationship that /. is having with them).
During their whole Microsoft, they have been constantly trying to do one thing : To force you to use (and pay for) their products, and to make sure that you don't have any other viable alternative, so their products (and their prices) is the only way to go.
They lived at a time when the computing paradigm shifted from single hardware vendors (big irons like IBM) for a situation where hardware vendors are more or less made irrelevant by commodity hardware, and it's the software which is running on the hardware which is the key. And worked hard making sure that there's no other choice for the software, using doubtful tactics.
Google on the other hand, builds heavily on open standard, making sure that you're never locked into their products. And very often, they rely on open-source components, they play nice with upstream, and release some of their products open source.
So Okay, they make a Google-branded browser - Chrome. But, first it's opensource (Chromium), so if you don't like it, you're free to fork it, modify it, etc. Also, it's running on open standards. It runs on HTML5/CSS/javascript, etc. If you don't want to use google's browser there are plenty other browser, which all support the same standards (more or less. There's still the video codec patent problem...) and some of them similarly free/libe (like Firefox). Any browser could do its job (browsing the web) well. No lock-in. Unlike the situations which use to be with microsoft (ActiveX, broken standards, etc. A website designed for IE6 isn't guaranteed to work in anything else).
Same for the OS: ChromeOS is available for free, open source (Chromium OS), based on open and freely available components (Linux). You aren't forced to use it. It's mostly designed to be light-weight OS with which to browse the web. Lots of other OSes could do the same jobs. Include other Linux distributions (Ubuntu, openSUSE) or even Microsoft Windows.
Phones : Android. Again opensource. Could be licensed (as it is by the bigprofile phone makers like HTC and similar). But is also available for free (countless cheap asian no-name smartphones, countless ARM hacking projects, etc.) Slightly less easily replaceable (Android Apps work only on android. They are not standard Linux applications).
Mail/Chat communication: again. They are built with open standard. Because it's standard e-Mail, you can exchange letters with any other mail server. Because the chat is build around XMPP you can chat with any other compatible chat server. You can decide to use GMail and GTalk for mail and chat, but you could use anything else, like your ISP's mailbox and jabber.org resp. Same to access them : Google has a nice web-application, but you can access these services with anything else : any IMAP client (like Thunderbird) will do the trick, any XMPP client (like Pidgin), too.
etc.
Google is typical for the current generation in the computer world : openstandard and free/libre software, is slowly making the old software-monopolies business model irrelevant. Sure Google produces software, but because it inter-operate nicely with anything else, you're not forced to use their solution. The new key is service. That's where the real meat is. That's where the future monopolies and big evils will be.
As Google has already an enormous amount of both accumulated data and experience, the entry-barrier is rather hard for anyone wanting to compete in the search field (no matter which software is used to access it) (even other companie which have been in the field for some time have difficulties
As Facebook has achieved critical mass and is the network where most of the people are, the entry-barrier is really hard for other FB-wannabe (Google themselves failed a few time trying to launch their social platform. We'll see if G+ fares any bet
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
And once upon a time nobody would have thought about having a database in anything but DBASE, or using a browser that wasn't Netscape...your point?
If something falls out of favor or doesn't become a hit, even if people are using it, Google WILL pull the plug. As a business this is probably a damned smart move, they probably have someone crunching the numbers and making sure they get X ROI for each project they keep, and that is their right to do as they will.
But don't pretend that the folks using those services Google shitcanned weren't affected, as they were. I had several favorite little clips that I would link to that were hosted on Google video, now those are gone so anybody who comes up on one of those past posts isn't gonna know WTF the post was about. The other guy was using their 411 and Wave. Is it gonna end our worlds that they are gone? No but it certainly doesn't make the day brighter by having a service we were using just disappear one day.
And don't forget that once upon a time it was Yahoo everywhere, hell I still see more folks set to the Yahoo Portal than I do the Google search page around here. Just because something is popular, even insanely popular right now doesn't mean it can't disappear tomorrow. Just ask all those folks who had Geocities pages.
ACs don't waste your time replying, your posts are never seen by me.
Mod me flamebait or offtopic of you would like, mods, but I think it's worth the possible karma hit to say this:
APK, shut the fuck up and find a hobby that does not involve the Internet.
*ahem* There. That feels much better.
I think he also has a few other targets. No idea if he posts this every time they post, but it's definitely getting rather annoying. I fear he's a real person and has some serious psychological problems that are better dealt with in some other way.