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Apple Patents Portrait-Landscape Flipping

theodp writes "On Tuesday, the USPTO granted a patent to Apple for Portrait-landscape rotation heuristics for a portable multifunction device (USPTO), which covers 'displaying information on the touch screen display in a portrait view or a landscape view based on an analysis of data received from the one or more accelerometers.' Perhaps the USPTO Examiners didn't get a chance to review the circa-1991 Computer Chronicles video of the Radius Pivot monitor before deeming Apple's invention patentable. Or check out the winning touchArcade trivia contest entry, which noted the circa-1982 Corvus Concept sported a 15-inch, high-resolution, bit-mapped display screen that also flipped between portrait and landscape views when rotated, like our friend the iPhone. Hey, everything old is new again, right?"

26 of 354 comments (clear)

  1. But ... by Tjp($)pjT · · Score: 4, Informative

    The others used other gravity sensors like little metal balls and contact sets or mercury switches not accelerometers. And they weren't touchscreen devices. Trivial differences, but different technology. Better to argue it was obvious than say the others represent prior art. Still accelerometers in portable media players and phones is pretty much an Apple thing for display orientation, since everyone before had an attached keyboard!

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    - Tjp

    I am in wallow with my inner money grubbing capitalistic pig. ... Oink!

    1. Re:But ... by 0123456 · · Score: 4, Insightful

      Whatever your feelings are on this, it's a valid patent under the current laws because it's an improvement.

      I suspect you'll find that's what people are complaining about. If this is a valid patent under current laws then current laws are absurd.

    2. Re:But ... by shutdown+-p+now · · Score: 5, Insightful

      I may be reading the patent wrong, but it sounds like it's not about changing orientation only from accelerometer input, but rather changing it according to the gesture, and then locking that change (i.e. preventing further accelerometer-triggered changes) until the device is positioned such that the locked orientation corresponds to natural orientation.

      If I understand correctly, what it means is this. Suppose I'm sitting and holding an iPad in portrait mode, surfing the web. I then want to lie down on the side and read a book from it. When I put the iPad down on the side, the orientation will change to landscape, which isn't what I want, so I use the touch gesture (holding the corners and rotating?) to rotate it back into portrait. Now it's locked in that orientation, and I can read it for however long I want. But when I stand up and pick up the device, its locked orientation now matches its physical one, and so it auto-unlocks - so if I rotate it after standing up, it will change orientation automatically again (which is what I want).

    3. Re:But ... by Anonymous Coward · · Score: 3, Insightful

      Well shit, so walking is fine, and chewing gum is fine, but if you do both then you have to pay apple?

      I mean its an obvious 'next step'.

    4. Re:But ... by strikethree · · Score: 3, Funny

      So they essentially patented using a finger gesture to lock the screen in portrait or landscape mode...

      I am guessing that you can figure out what the finger gesture is that I have for the patent office and Apple.

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
    5. Re:But ... by poor_boi · · Score: 3, Insightful
      Filing a patent requires a lot of expensive lawyer time; a company like Apple typically will not file one that it cannot defend.

      It's not true. Tech companies spam the USPTO with patent applications, taking the shotgun approach of hoping something, anything will stick. It is not terribly expensive to file patents, especially when compared with the amount of money that Apple can throw around.

  2. Accelerometers? by Anonymous Coward · · Score: 4, Interesting

    Did the Radius monitors use accelerometer data? Nope, they used a positional switch mounted on their stationary base. Since this specifically addresses use of accelerometer data (no fixed mount on a netbook or smartphone) that isn't prior art here, sorry. Making in-jokes about the patent system mocks its all-to-real deficiencies, of which this is not one. Oh, and way to write a terrible headline - Apple hasn't patented portrait-landscape flipping. You really did read about this before writing.....didn't you?

  3. It's not whether it's new... by roc97007 · · Score: 5, Insightful

    ...it's whether you can get away with patenting it.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  4. Re:Not prior art by lattyware · · Score: 3, Insightful

    And taking an existing invention and putting it into something smaller is patentable innovation? Come on. Even if that is the way it works (which I'm pretty sure it isn't) - anyone with half a brain can see that's stupid and not the intention of patents.

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    -- Lattyware (www.lattyware.co.uk)
  5. Re:Not prior art by wierd_w · · Score: 3, Insightful

    Forgive me, but that's like saying something like:

    "Yes, you have prior art for an alarm clock, and for a radio, but my patent is for an alarmclock radio!"

    The same reasons why you would want a display that can auto-rotate the contents based on screen orientation on a large fixed display would be equally applicable to a portable one, thus making the invention fail the obviousness requirement.

    Duh-- If you are holding something in your hand, you would consider it useful for it to rotate when you turned it over, so you arent reading it upside down or sideways. Same with rotating a fixed display.

  6. Re:Brainflash by b.emile · · Score: 5, Funny

    Looks like the AC above you has prior art.

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  7. Re:Not prior art by bmo · · Score: 4, Informative

    It's a cheap kind of accelerometer.

    In the Pivot monitor, it's a mercury switch, operated by gravity (acceleration at 9.8m/sec^2).

    Apple could have used a mercury switch and done the same thing and the user would not have noticed the difference. The only thing about an acelerometer chip is that it's a mercury switch without the mercury (I'm oversimplifying, of course).

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    BMO

  8. Re:Not prior art by erroneus · · Score: 4, Insightful

    Because someone has to be first regardless of who. That's hardly an argument against obviousness. Screens have been rotating for decades. The sensor devices have been in cameras and other devices for about as long. Cameras have demonstrated this long before Apple did it. Somewhere out there in the patent jungle, there is a patent on this as applied to cameras. I think this is more than enough... more than enough to prove that the USPTO needs to learn to say "hell no."

  9. Re:Not prior art by KiloByte · · Score: 3, Interesting

    Not Apple, it was Nokia who did it first on a phone. And it's annoying as hell. It can be disabled (a must for sanity), but then you get warnings all the time about the "orientation lock". You see, I'm secure with my orientation and please get the hell away from trying to get me to change it.

    --
    The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
  10. Re:Not prior art by NoNonAlphaCharsHere · · Score: 3, Funny

    You are missing the point entirely. Steve Jobs has invented acceleration! That's what all the fuss is about.

  11. Has anyone actually RTFAed? by KNicolson · · Score: 4, Informative

    Stupid question I know, but Apple is NOT patenting rotation, but rather two gestures to lock the screen in either portrait or landscape mode, regardless of detected orientation. Whether or not such a matter is patentable is another kettle of fish.

    On a related matter, Apple long ago bought a patent from British Telecom that appears actually to be for screen rotation.

  12. Patent Everything by Paradise+Pete · · Score: 3, Insightful
    It's a necessity today for companies to patent everything they possibly can. It is becoming impossible to create anything without having an arsenal of patents to fire back at the inevitable patents suits against your own device or software.

    Look at Google. They've (seemingly sensibly) not accumulated a huge portfolio of patents. The unfortunate consequence of that is that Android is going to get squeezed more and more by patent claims.

    Patent trolls' strongest weapon is the fact that they don't make anything, and so there's nothing against which a counter-claim can be made.

    The long-term bright side of this is that sooner or later Google and others will have no choice but to mount a campaign for sweeping change in the patent system. But until then, small developers will find it harder and harder to produce useful software and devices without spending all their income defending patent claims.

  13. Re:Not prior art by Anonymous Coward · · Score: 5, Informative

    Can you name a product that used them together the way the iPhone and iPad do? If not, then, apparently, it's not sufficiently obvious to all the other consumer gadget makers out there otherwise somebody else would have done it.

    Nokia N95. 3-axis accelerometer used to orient screen. 2006.

  14. Re:Not prior art by pauljlucas · · Score: 3, Insightful

    Putting together two things together which already exist isn't an invention, and shouldn't be patentable.

    Motors existed. Bicycles existed. By your logic, the first motorcycle shouldn't have been patentable.

    Putting two things together than previously existed most certainly is patentable.

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    If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
  15. Re:Besides... by Luckyo · · Score: 4, Insightful

    Unenforceable but widely applied patent is an extremely powerful tool in big corporations' hands. It can be used as a part of a package to hit smaller companies who simply do not have the resources to debunk such attacks, as a deterrent to competition, as an additional bargaining chip in patent negotiations, etc.

    The sheer amount of effort and costs associated debunking the patent against a crack team of lawyers backing it up, and en-masse usage where focusing on these elementary patents takes away from harder aspects of the case are what makes it valuable.

  16. Re:Brainflash by kimvette · · Score: 4, Insightful

    Since when has prior art stopped the USPTO from granting a patent?

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  17. Re:What's next? by Khyber · · Score: 3, Informative

    And my Kodak C743 has done EXACTLY that WELL before Apple ever thought of it.

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  18. because they are hypocrites? by decora · · Score: 3, Insightful

    if big business back in the 1980s had come down on Apple like Apple comes down on joe blow hacker nowdays, Apple could never have gotten out of the garage.

  19. engine + wheels is not a patent by decora · · Score: 3, Insightful

    a linkage to make the engine connect to the wheels, thats a patent.

    a method to make the engine work reliably, thats a patent.

    a device to crank the engine through a battery, thats a patent.

    "stick motor on wheels" should not be a patent.

  20. Re:Not prior art by peppepz · · Score: 3, Insightful

    Putting together two things together which already exist isn't an invention, and shouldn't be patentable.

    Motors existed. Bicycles existed. By your logic, the first motorcycle shouldn't have been patentable.

    Putting two things together than previously existed most certainly is patentable.

    Putting a motor on a bicycle involves a large number of non-trivial technical challenges that I'm sure you don't ignore. The particular ways to overcome those problems can be patented, not the idea of a motorcycle itself. In fact, the first motorcycle hasn't been patented, and that's why we have had motorcycles from different manufacturers since the beginning of the history of motorcycles. And that has been good for motorcycle buyers and for the progress of motorcycling.

  21. Re:Not prior art by peppepz · · Score: 3, Interesting

    The Apple patent was filed on December 19, 2007. The Nokia N95 had an accelerometer for automatic UI rotation and was released in September 2006. It wasn't touch-screen, while the Apple patent is applied to a touch-screen device. It is therefore a clear example of obviousness: what can be done on a non-touch-screen phone, can obviously be done on a touch-screen phone. Common reality-distortion field influence where something doesn't exist or is unuseful until it gets added to an Apple gadget.