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Analysis of Google's Motorola Acquisition

bonch writes "Pundits have been analyzing Google's Motorola acquisition since its announcement. Dan Lyons, formerly known as Fake Steve Jobs, says Google never cared for the Nortel patents, and that they drove the bidding price up intentionally while negotiating to buy Motorola. This idea is questioned by MG Siegler, who believes buying Motorola for $12.5 billion — almost two years' worth of Google's annual profits — is an act of desperation. John Gruber notes that Motorola was threatening to wage a patent war against other Android partners during the time they would have been negotiating with Google, and that Motorola likely forced them into an expensive buyout rather than a patent license agreement. Google may have also been motivated by the fact that Microsoft was reportedly pursuing a Motorola buyout." S&P researchers apparently weren't a fan of the deal.

46 of 311 comments (clear)

  1. He is right by CaptainInnocent · · Score: 5, Interesting

    Both Apple and Microsoft are already in patent lawsuits with Motorola. Google has tried to get some smartphone patent portfolio for themselves too, but they just burned $12.5 billion on patents that
    1) don't help them at all against Apple and Microsoft
    2) alienates other Android manufacturers

    But there isn't much Google can do. People act weirdly and make mistakes when they're surrounded and desperate. Google made their mistake here.

    1. Re:He is right by Dyinobal · · Score: 2

      To me it looks like Google, is trying to force Apple and Microsoft into the corporate patent version of MAD (mutually assured destruction) with their acquisition of Motorola.

    2. Re:He is right by HiThere · · Score: 5, Interesting

      Well, it's not *just* patents. Motorola also had a special Java license. That might well be nice insurance against Oracle. (We don't really know, because the details of the license aren't public. Which, itself, is interesting.)

      --

      I think we've pushed this "anyone can grow up to be president" thing too far.
    3. Re:He is right by That+Guy+From+Mrktng · · Score: 2

      Isn't Android already the man of the house? I mean, WP7 it the beaten wife, iOS is the angst androginous 16 yo and BB the centered but always-away-in-business grown up sister. Did I miss someone? Palm? Nokia? They are that forgotten schizophrenic uncle, nobody cares.

      There you go, a happy family w/ lots of spin-off potential.

    4. Re:He is right by somersault · · Score: 2

      I don't get why people keep talking about patent issues here. Sure, there are ongoing issues, but doesn't anyone consider that Google might actually want to produce their own hardware, rather than just buying up patents? I think it's a good move.

      --
      which is totally what she said
  2. $12.5 billion doesn't mean anything by itself. by NNKK · · Score: 3, Informative

    Someone is confused by math and/or the word "almost".

    MMI has billions in cash and equivalents on hand, and no debt. Google is effectively paying an amount roughly equal to their 2010 profits.

  3. Everybody's Looking at That Phone-Thing by RobotRunAmok · · Score: 3, Insightful

    ...and not focusing on the huge footprint Motorola has in the cable set-top box market.

    Will consumers be watching videos on their computers, or surfing the Web on their TVs more in years to come? By buying the Motorola hardware, Google doesn't have to guess, their bets are hedged: They are ensured of continued revenue selling your surfing/viewing preferences to advertisers and the NSA no matter how the "connected TV" market shakes down.

    1. Re:Everybody's Looking at That Phone-Thing by Guy+Harris · · Score: 2

      Yeah...remember how Motorola split into two companies a while back? Obviously not. Well, Google bought the division of the company that's devoted to smart phones, Motorola Mobility. Has fuck all to do with their set top boxes. Try doing at least the minimal amount of research required to actually make a point before you try making one

      Sounds like a good idea. How about starting by looking at the Motorola Mobility home page, and then at the all consumer products page for Motorola Mobility, and then at, say the home digital video page. Then, if you want to argue "butbutbut that's not Motorola Mobility!", try going to the Motorola US home page, and then click on the Motorola Mobility link to see that it takes you to the aforementioned home page, then go back and follow the Motorola Solutions link and see that it takes you to the page for the other one of those two companies, which has a different domain name.

  4. Dan Lyons also... by eddy · · Score: 2

    A hardcore supporter of SCOX when they were attacking Novell over linux. So... why listen to him? Not like there's a dearth of pundits.

    --
    Belief is the currency of delusion.
    1. Re:Dan Lyons also... by andydread · · Score: 2

      Just have to mention Laura DiDio, Rob Enderle, Maureen O'Gara , Florian Mueller, There is a common connection that links these people and I wonder what entity that may be.

  5. Google Made Apple And Microsoft Look Like Fools by VisibleSchlong · · Score: 3, Insightful

    Let's just sum up just how hard Google outplayed Apple and Google with Motorola Mobility acquisition:

    * Feigned interest in the Nortel patent with joke bids

    * Apple and Microsoft fell for the bait and overpayed for Nortel's patents

    * Meanwhile Google is off negotiating with Motorola for the purchase of their mobile/settop box/IPTV division

    * Apple and Microsoft and their proxies are plastering the Net with justification for using patents as a weapon against the Android Juggernaut

    * Google drops the Motorola Mobility purchase bomb

    * Google now owns the largest mobile patent war chest with some 17,000 patents and and additional 7,500 pending

    * Apple and Microsoft have now made the case for Google to go after their each of their products without mercy with their newly acquired massive patent war chest

    An Epic Win for Google.

    Motorola Mobile has some 3 billion in cash, so the actual purchase price is around 9.5 billion for Google. The price per patent is an absolute steal compared to the money Apple and Microsoft were tricked into spending for the less valuable Nortel patents.

    And for a cherry on top of this epic win for Google, they get Motorola's set top box and IPTV products and capabilities as a bonus.

    You can tell just how major this win for Google is by just how desperate the spin from the Apple and Microsoft proxies in the press are pumping out.

    1. Re:Google Made Apple And Microsoft Look Like Fools by gad_zuki! · · Score: 2

      Begun, this patent war has.

    2. Re:Google Made Apple And Microsoft Look Like Fools by rbarreira · · Score: 2

      The price per patent is an absolute steal compared to the money Apple and Microsoft were tricked into spending for the less valuable Nortel patents.

      Do you have any article supporting the claim that Motorola's patents are more valuable than Nortel's? I'm not doubting you, just want to know more about it.

      --

      The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F
    3. Re:Google Made Apple And Microsoft Look Like Fools by bonch · · Score: 2

      You're just parroting Dan Lyons' discredited theory of events.

      * Feigned interest in the Nortel patent with joke bids

      Google fans keep claiming that they "faked" a $4.5 billion bid for the Nortel patents, but if you actually read the links in the submission, sources at Google told journalists that Google was very interested in the Nortel patents and didn't expect for others to team up against them.

      * Apple and Microsoft fell for the bait and overpayed for Nortel's patents

      Apple and Microsoft didn't overpay. Google is the one who paid $12.5 billion for Motorola.

      * Meanwhile Google is off negotiating with Motorola for the purchase of their mobile/settop box/IPTV division

      "Meanwhile?" The negotiations began after the failed Nortel bid and during the period of time Motorola's CEO was publicly threatening to wage a patent war on other Android vendors. Also, Microsoft was pursuing Motorola, which was a big motivator for Google.

      * Apple and Microsoft and their proxies are plastering the Net with justification for using patents as a weapon against the Android Juggernaut

      The "proxies" stupidity makes you look like a complete raving fanboy. Android fanboys are even more insufferably obnoxious than Apple fanboys.

      * Google now owns the largest mobile patent war chest with some 17,000 patents and and additional 7,500 pending

      Huh? They don't own the largest patent war chest at all.

      You can tell just how major this win for Google is by just how desperate the spin from the Apple and Microsoft proxies in the press are pumping out.

      No, you can tell how desperate this move was for Google after the Nortel fiasco by how loudly their fanboys are trying to convince anyone who will listen that it was some brilliant powerplay, ignoring all the accounts from inside sources as well as the fact that Motorola was publicly threatening to wage war on Android vendors during the period of time they would have been under negotiation with Google, forcing Google to buy them outright rather than simply enter into a patent licensing agreement. You can call it an "epic win" all you want, but it doesn't change the reality of the situation. Google just blew two years of profit on a has-been manufacturer, while the Nortel patents were only $4.5 billion, so I'm not even sure how you justify your theory.

  6. Hardware by Darkness404 · · Score: 3, Insightful

    While patents are part of the deal, I can see a greater emphasis in Google branching out into hardware and making their own phones in a larger scale. Lets face it, hardware manufacturers and carriers ruin the Android experience in a lot of cases, by expanding into hardware, Google can do what Apple does and create hardware and software that "just works".

    --
    Taxation is legalized theft, no more, no less.
    1. Re:Hardware by Darkness404 · · Score: 4, Insightful

      Because, lets be perfectly honest for a moment, there is no Android phone that comes to the simplicity and ease of use as an iPhone. Now, while I prefer Android to an iPhone, it is because of the interesting, geeky things you can do with Android that you can't do with an iPhone (emulators, other app stores, no need to use iTunes, can use an SD card and get as much memory as you want, better multitasking, etc.). But when it comes to ease of use, the iPhone has Android beat in every way.

      For example, if I'm trying to tell someone on an iPhone how to change settings, its pretty easy, hit the settings button, then go to X then go to Y then hit Z. With Android it is a mess, the settings that worked with 1.6 are different than with 2.2 and then what works on an HTC with sense is different than a phone running stock Android which is different than a Samsung with TouchWiz which is different than MotoBlur.

      Not to mention that depending on the carrier, updates either happen delayed or not at all. For example, the exact same internals of a phone running on T-Mobile might get updated in August, while the Sprint counterpart might skip that update, and the AT&T phone might get the update in October.

      All these silly things are keeping Android from being a serious competitor to the iPhone for a lot of people. Rather, Android is just an off-brand iPhone, for use until they can afford an iPhone or their carrier gets it. A mass-marketed Google phone could change that.

      --
      Taxation is legalized theft, no more, no less.
    2. Re:Hardware by jedidiah · · Score: 3, Insightful

      > Because, lets be perfectly honest for a moment, there
      > is no Android phone that comes to the simplicity and
      > ease of use as an iPhone.

      Nonsense.

      I bought an Android because it sensibly and robustly handles basic phone features. It also handles basic media with less nonsense. However, that's just an added bonus when compared to the fact that I don't have to "hack the phone" to deal with basic stuff that any Nokia handles better (than Apple).

      Android needs more developers on board and more apps. The core device is fine. Superior to Apple's product even in "non geeky" ways.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    3. Re:Hardware by NoNonAlphaCharsHere · · Score: 2, Interesting

      But when it comes to ease of use, the iPhone has Android beat in every way.

      In much the same way that Apple's desktop OS has always had Windows beat in ease-of-use in every way. I've never seen two versions of Control Panel (to use your example) that were the same from version to version, either. Still doesn't get Apple any more than 10% of the market. Lots and lots of people like (pick any one): more flexibility, (including carriers!) more power, or lower price than they do (only) ease-of-use.

    4. Re:Hardware by dstar · · Score: 5, Interesting

      You know, your post made me wonder if that's perhaps part of the reason they made the purchase.

      Google support sucks, because Google doesn't _have_ a support organization -- and they don't know how to build one, either; it's not something that lends itself to the sort of algorithmical scaling that's their strength.

      MMI, on the other hand, presumably has a support organization that Google can leverage to build a support organization for their other products that need them. They might consider that valuable.

    5. Re:Hardware by _4rp4n3t · · Score: 2

      All these silly things are keeping Android from being a serious competitor to the iPhone

      What world do you live in?

      Techcrunch

      Wired

      Tested

      NetworkWorld

    6. Re:Hardware by tukang · · Score: 2

      I think the patents are a ruse. Motorola could have (and probably would have) teamed up with other Android makers to protect Android, anyway. Google could have enticed Motorola to do so for less than $12.5 billion. I also think Google is in it for the handset business and intends to adopt Apple's business model in the mobile area and go head to head with them. With this purchase, Google has become the 2nd largest handset maker by market cap and has deep enough pockets and mobile software know-how to make a dent in Apple's mobile dominance. Consider that Apple has a market cap of $380 billion and derives over half its revenue from selling iphones and ipads. If Google could only steal 1/10 of that market, this purchase would have been worth it. I think this acquisition is brilliant. Google is going to advertise these phones very strongly and I expect them to reap a large profit from the handset business.

  7. O RLY? by Daetrin · · Score: 2

    Motorola has enough patents that the lawsuits are going both ways and the outcomes are far from certain. Compare that to other companies like Samsung and HTC that are currently getting trounced in court or have already rolled over.

    Furthermore Motorola was threatening to open up the exact same kind of lawsuits against other Android manufacturers, so at least Google has nipped that one in the bud. Making a big point of that should help a lot with the alienation you think the other Android manufacturers should be feeling for some reason.

    This may not be the best defense possible (maybe they should have spent a few more billion in the Nortel bidding, i dunno) but it's certainly better than sitting on their asses.

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    This Space Intentionally Left Blank
  8. I don't think they are surrounded by novar21 · · Score: 2

    or desperate. I think Google decided it's time to do battle. It's easy to sue the little guys. But when your the size of Google, it becomes MUCH riskier. They can drag Apple, Oracle and M$ on for years in court. This is not what those three want. A lot of FUD is being displayed, trying to show this as desperation. But I think Google got tired of them picking on the manufacturers of the Droid phones. If Google did nothing, the three would drive away all Droid phones. That in turn would cut into Googles revenue. So they must take action. They already work with the patent office for search in patents and prior art. They have a lot of experience in that now. And they may wield some influence there and in politics. Dont underestimate their cunning. If they assemble a good legal team, it should turn out to be quite a battle. Especially if HTC and others band together with Google. Just waiting for the bell, so I can start making the pop corn.

    1. Re:I don't think they are surrounded by postbigbang · · Score: 4, Informative

      I don't think they paid that much $$ to become a Droid maker-- there are many less expensive ones to deal with. But it does put a red flag in front of Microsoft.

      It's a game of chicken, where Google says, ok, lay off my pals that are making Android phones, or you have to sue, us, too-- and you don't REALLY want to do that, do you?

      Moto can have flat revenues for the next decade but at a half-million new Androids registered a DAY, Google won't care. Apple knows that once you get users, they hate to leave and have to learn something new, get new contracts, and so forth. So unlike the junk they sold before, telcos get much more customer "glue" with affinity-based purchases based on operating system preference, and they know Apple and they know Android, and to a lesser extent, RIM and WebOS/Palm/HP. Windows? I guess we find out next month.

      --
      ---- Teach Peace. It's Cheaper Than War.
    2. Re:I don't think they are surrounded by fidget42 · · Score: 2

      If you were HTC or Samsung, how comfortable would you be in using the OS of your competitor? Would you REALLY believe Google when they said that they won't give Moto preferential treatment?

      --
      The dogcow says "Moof!"
    3. Re:I don't think they are surrounded by postbigbang · · Score: 2

      I'm the wrong person to ask.

      Yet HTC isn't scared of Samsung, who isn't scared of LG, who isn't scared of Moto, who isn't scared of the rest of them. They're hardware guys, not software guys. When hardware guys become software guys, you get Nokia, who surrendered. Each of these, except Moto, will take on Windows Mobile when it comes out in its next incarnation. So will Sony, Sharp, or whomever is left in smartphone manufacturing. They'll sell based on small incremental market advantages, just as they do now. Seems silly, but it works for them.

      --
      ---- Teach Peace. It's Cheaper Than War.
    4. Re:I don't think they are surrounded by WelshRarebit · · Score: 2

      Google could *easily* address these types of concerns by turning Android into a true open source platform. Open up the development and release process to the community, rather than simply throwing months-old code drops over the wall.

    5. Re:I don't think they are surrounded by The+Dawn+Of+Time · · Score: 2

      Microsoft already demonstrated with the XBox that they will stay in the game as long as it takes to get things right. People here complain about short-term corporate thinkers - well Microsoft has never done that. They've played for the long-term since day one, and they'll tweak until they get it right because they understand the stakes.

      Oh, I know, I know, Slashdot wisdom says Microsoft is dying... but Slashdot wisdom ain't exactly wise, you know?

    6. Re:I don't think they are surrounded by ozmanjusri · · Score: 4, Insightful

      If you were HTC or Samsung, how comfortable would you be in using the OS of your competitor?

      If you were Apple, how comfortable would you be using touchscreens, memory and other hardware from your competitor?

      --
      "I've got more toys than Teruhisa Kitahara."
    7. Re:I don't think they are surrounded by ozmanjusri · · Score: 2

      what OS do you suppose Samsung et al are going to use?

      Bada, MeeGo.

      --
      "I've got more toys than Teruhisa Kitahara."
    8. Re:I don't think they are surrounded by EETech1 · · Score: 2

      Microsoft had a very good track record of giving me some pretty nice Windows Mobile phones over the last 7 years that gave me the feeling that I had a little computer in my pocket that could do some amazing things. It was built to showcase the evolution of mobile technology. It was the foundation that got the mobile hardware (and interface to the rest of the Microsoft PC world) to the point where others could step in, and have very capable devices, and infrastructure that they could leverage to make some incredible end user experiences. The only problem is they didn't do it for the purpose of giving you a general purpose kick ass pocket computer. It was done because they knew your phone is a window to your soul, and there is BIG money in that! BIG MONEY! Now, with Android I constantly have this creepy feeling (more than a feeling actually) that I'm being watched, and my privacy is being constantly invaded in multiple ways everywhere I go. No matter if I am using the phone or not! It's built as a tool to gather incredible amounts of my personal life for their profits! The technology is the bait.

      WinMo 6.5 was getting pretty darn nice. And... It was built for enterprise use, with security and privacy in mind. It could have done anything I ever wanted it to, and I felt relatively safe with my very personal assets piling up in there. But even Microsoft had to make a more personally invasive life tracking OS, and quit making the only mobile OS with your life story, and personal data's security even remotely in mind.

      New mobile phone OS's are the core of the targeted advertising life invading future of tomorrow. It's creepy, and it sucks!
      God I miss my TP2:(

  9. Not Motorola by Snarky+McButtface · · Score: 2, Informative

    Google is purchasing Motorola Mobility.

    1. Re:Not Motorola by Calos · · Score: 3, Informative

      Which actually includes some odd things like set-top boxes and cable modems, at least according to the MMI websites.

      --
      I vote based on politicians' actions, unless contrary to my preconceptions. Often wrong, never uncertain. #iamthe99%
  10. Bonch? Really? by oakgrove · · Score: 2

    Wow. A post from this bonch character that paints google in a negative light. Color me surprised. this guy hates the google and android look through his posting history.

    --
    The soylentnews experiment has been a dismal failure.
  11. Re:He is right - is he? by Anonymous Coward · · Score: 5, Interesting

    Both Apple and Microsoft are already in patent lawsuits with Motorola. Google has tried to get some smartphone patent portfolio for themselves too, but they just burned $12.5 billion on patents that

    1) don't help them at all against Apple and Microsoft

    2) alienates other Android manufacturers

    But there isn't much Google can do. People act weirdly and make mistakes when they're surrounded and desperate. Google made their mistake here.

    Here is one for left field ... suppose Google creates a community cross-license (CCL) pool for Android, similar to the CCL pool for WebM.

    http://www.webm-ccl.org/

    Most of the 31 Android manufacturers join the new Android CCL pool, and chip in their own patents as well, so that all members of the pool get a zero-cost license to use all of the patents in the pool. Non-members still have to pay license fees.

    It becomes possible for members of the Android CCL pool to build an Android mobile device completely covered by patents for zero license cost. Meanwhile, makers of iOS or WP7 devices still have to pay license fees.

    Makers of Android devices can produce mobile devices at much lower costs while still protected by a large patent pool for which they are licensed.

    Patent war against Android evaporates. Android is far cheaper for consumers than WP7 or iOS, Android wins, as do consumers. Massive PR win for Google. WP7 and eventually iOS devices effectively disappear. All Android mobiles can render WebM video. Google reaps in heaps of cash, even while collecting zero royalties.

  12. Glad I held onto the stock... by DomNF15 · · Score: 3, Interesting

    When I left the GSM Mobile division of Motorola 3 years ago, I would have bet money that the company would fall flat sooner rather than later. My aptly timed departure came only a few months before my entire team was sent home. After riding the Razr wave all the way back to the beach, Moto had no competitive mobile software platform in its R&D pipeline. Even at that time, there were talks of the company spurning its mobile division, which was bleeding cash at an unprecedented rate and dropping market share to Apple, Samsung, and others. At a few dark corners of the office, a privileged group were working on integrating Android on some upcoming VZW handsets. Fast forward a bit, and Motorola finally did split the mobile division off. They were gunning for this outcome for years, I think Google was an inevitable outcome.

  13. Don't distract them with facts by symbolset · · Score: 5, Interesting

    They're on a roll. Don't distract them with facts.

    The fact that Google is buying Motorola Mobility is interesting itself of course, but the reportage is interesting too. It's getting a ton of press, almost all of it gloom and doom. BusinessInsider goes on about some of the major properties in the deal, but misses some major ones like factories around the world, an ARM Architectural license, and other things.

    I don't think this is a bad deal for anybody involved. Sure, MMI isn't an earnings star right now - but they just finished a painful reorg and are on track to do very well now that it's over. Even at their worst they weren't burning WP7 marketing kinds of money. Their share has been declining, but they still have more of the market than WP7 does. Google gets some more patents for their growing defensive arsenal, which means the rest of us get to keep getting ever-better shiny Android widgets. Google's Android partners get a tough defender - and now it looks likely they'll be able to assemble a patent pool terrifying in extent. Moto might even stop with that Blur and locked bootloader nonsense. Moto doesn't get carved up and eaten by another phone vendor. The US factories don't close. There's lots to be happy about.

    As you note, it's barely a dent for google. Google will make almost as much income in the time it takes for the deal to close, or half as much at least. People were already complaining Google was hoarding cash. MMI will probably spin off some money too.

    So why the panic? I suppose it's disruptive. On Friday a lot of folks thought they had a plan to kill Android. Now they're going to have to go back to the drawing board. People don't like too much change.

    --
    Help stamp out iliturcy.
  14. Re:Go Easy On The Apple Shills And Fanboys by Lehk228 · · Score: 2

    don't tell them about the snazzy gingerbread tablet from vizio that walmart is selling, it's not as powerful as some, but it very well thought out.

    1) charges off USB instead of a Barrel charger
    2) 3 speaker positions for sterio in portrait and landscape view
    3) programmable universal remote app and IR unit for home theater integration
    4) mini HDMI port and flawless rendering of 720p high profile

    for $299

    seriously i want this tablet

    --
    Snowden and Manning are heroes.
  15. Moto Mobility, more than cellular by bloggerhater · · Score: 2

    People seem to be ignoring this huge point. Motorola Mobility also includes their video hardware division. This is the group that designs, distributes, and supports headend hardware for cable video systems, and the set top cable boxes made to connect to those systems...not just set tops as some have commented. Think encrypted QAM video services from the sat down to the customer. Think VoD servers for storing and streaming digital video content to set tops. Motorola and Cisco (Cisco owns Scientific Atlanta, SA) produce the most widely used video headend systems in the states. Moto's DAC is still the most widely used in most cable system footprints here. Now think about how video service is evolving today and mash these new properties in with Google TV/Android. Don't forget about all the fiber Google has been buying up over the years. Yeah, shit is about to get real.

  16. Google made $8.5 billion in 2010, not $12.5 by jamrock · · Score: 3, Informative

    Google is effectively paying an amount roughly equal to their 2010 profits.

    I'm sorry, but what are you talking about? Google agreed to pay $12.5 billion for Motorola Mobility. Google's 2010 net income was $8.5 billion. Unlike you I didn't pull that figure out of my ass. That's according to Google's own financial statement.

    According to the same statement their 2009 net income was $6.5 billion, so they paid nearly two years profit for MMI. Coupled with the facts that the $12.5 billion price represent a 60% premium over MMI's share price, and that Google agreed to pay a penalty of $2.5 billion if the deal falls through for whatever reason, this certainly smacks of desperation on Google's part.

    And the deal could very well fall through. It's still subject to regulatory approval, and with Google being investigated worldwide, this is certain to ratchet up the scrutiny. And then there's good ol' Microsoft. What if they decided to play spoiler and offer more for MMI? I certainly wouldn't put it past them.

  17. Sorry, clicked "Submit" accidentally by jamrock · · Score: 5, Interesting

    I was going to finish by saying that I have to agree with Gruber on this one. While Google was in active negotiations with Motorola, Motorola CEO Sanjay Jha, and their largest shareholder, Carl Icahn, were making public statements about attacking other handset manufacturers with their patent portfolio, as well as the possibility of licensing Windows Phone 7. The timing of the statements can't have been a coincidence, and I'd be wiling to bet that they were designed to pressure Google at the bargaining table. The deal so generously favors Motorola that it sounds to me as if the terms were dictated by them. I think Motorola was in the driver's seat the entire way.

  18. What's the point? by symbolset · · Score: 2

    What's the point of saving your pennies if you can't buy cool stuff when it's on sale?

    --
    Help stamp out iliturcy.
  19. Epic Win, Or Pyrrhic Victory? by SuperKendall · · Score: 5, Insightful

    You do not "fein interest" in something by bidding a few billion dollars. What if they had won? Very obviously they meant to get that, or at least it was a serious attempt.

    Apple and Microsoft got a huge patent bundle for far less than Google, which they can now use to defend against Motorola patents Google has acquired, so in fact Apple and Microsoft (and other partners) have been shown to be eerily prescient in requiring said patents even IF this had been Google's plan all along.

    And speaking of "overpaying" - Motorola has been losing money. It's not like Google has ONLY paid 12 billion dollars, they have bought continuing obligations that will cost more. And in case you hadn't noticed, 12 billion is a HUGE sum, far more than Microsoft and Apple shelled out individually - how can you say in one breath that those companies overpaid when Google bought the same commodity (patents) for a far steeper price?

    I mean yes Google can use these patents against Apple/Microsoft but I question if the Motorola patent base has the same level of quality as what Microsoft/Apple had individually, never mind the Nortel stuff. Sure Google can go after them but all Google has really bought into is a very expensive draw, at best.

    Which points to the real reason Google purchased Motorola - they needed at least a draw, and were willing to pay ANY price to get it. Which they did, because even though the people at Motorola could no longer design phones they sure could suss out a desperate buyer and take advantage of that...

    In the end I question if it's a victory at all, for anyone. Because now Android HAS to start making Google some serious money in a way it did not before. Are you sure you wish to cheer the Android division becoming indebted to Google to the tune of 12 billion dollars and the subsequent changes that will occur as a result?

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Epic Win, Or Pyrrhic Victory? by Xest · · Score: 2

      "You do not "fein interest" in something by bidding a few billion dollars. What if they had won? Very obviously they meant to get that, or at least it was a serious attempt."

      If you want it, you also don't turn down an option of joining the consortium most likely to be able to purchase it either.

      "so in fact Apple and Microsoft (and other partners) have been shown to be eerily prescient in requiring said patents even IF this had been Google's plan all along."

      Or it could be because Apple has already been burnt by copying Nokia's IP without the license, so recognised that it kinda needed a pool in the cell phone arena to prevent other firms burning it in a similar way.

      "It's not like Google has ONLY paid 12 billion dollars, they have bought continuing obligations that will cost more."

      But it's not like much of that wont be recouped. Motorola has a cash pool of $3bn, and many of the sections of Motorola Google doesn't need can be sold off decreasing the figure further.

      It's also not like they just bought patents as in the Nortel deal either, they bought the ability to produce their own mobile phones, their own tablets, their own satnavs, their own set top boxes etc. Motorola Mobility's current losses aren't that bad, and are almost exclusively a result of the fact that Motorola recently restructure spinning off Mobility as a separate company- that's always going to be a costly endeavour at first, it's always going to take a few years for something to reach profit, and in fact Mobility's losses have been relatively small compared to many other such spinoffs in corporate history. Products like the Xoom and Atrix have been succesful enough off the bat to dampen the inevitable costs of such a fundamental restructure meaning their turnaronud into a profitable firm will also be much quicker than has been the case for many companies in the past.

      Google's strategy is to bring the web into the home, the car, and mobile, and buying Motorola allows them to make massive strides in this respect. They now have a hardware manufacturer that just happened to produce everything they needed for the fully integrated digital lifestyle vision to become a reality without relying on a 3rd party. That's kind of a big deal well beyond the mere mobile patent spat, and something that's arguably worth $12.5bn in itself, because it's frankly the future of computing. Apple realises this, which is why it's moving away from iTunes and moving things to the cloud so that the iPad, iPhone, Macs, and AppleTV can start to integrate better without being tied down to some piss poor desktop based application. Microsoft similarly realise it, with their integration between Windows Phone 7, the XBox 360, and Windows 8, and their deals with Ford for in car computing. Google can now build a similar digital ecosystem all by itself with this acquisition too.

      People who think this is merely about mobile patents and nothing else are missing the bigger picture, it's not. It's about the future of consumer oriented computing across every facet of our lives.

  20. Re:The danger of having too much cash by Compaqt · · Score: 2

    Uhm ... what?

    The ecosystem: well, that's exactly why they had to make this purchase. They had no choice.

    1. First, they need a mobile story. Let's just take this as an axiom because this segment's going up, and desktop down.

    2. Their story was Android, but it was threatened both by a) Apple and M$ and by b) Motorola's talking about charging for Android.

    3. Buying Motorola solves both 2a and 2b.

    As for starting over: 1) They'd lose time, which is money. 2) It's not just Google, all their partners would have to start over.

    Simply bashing Apple/M$ on a blog doesn't do anything for them. And a whole new OS would still have been the same old target for Apple.

    This purchase totally rewrites the rules. It also gets Google into the TV/cable business, just like that.

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  21. Re:Not Good by bill_mcgonigle · · Score: 2

    Then I would think you'd be rather more upset given the number of hardware makers that are going to switch away from Android after this.

    People have counted Microsoft out but Microsoft is perfectly positioned to take over all of the gains Android has enjoyed, and is now telling handset makers "we are the only mobile OS not competing with you".

    These guys know that Google is buying Motorola specifically because Microsoft and Apple attacked their businesses (and demanded licensing fees from many of them). They have more advantages by staying with Google.

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