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What Microsoft Should and Shouldn't Do For the Xbox 720

donniebaseball23 writes "Xbox 360 just came off a record November, with more than 1.7 million units sold in the U.S., but behind closed doors Microsoft is planning its next move for the successor to the popular console. Plenty of Xbox 720 rumors have surfaced in recent months, but veteran games journalist Chris Morris has filtered through them to provide a realistic take on what Microsoft should and shouldn't do with Xbox 360's successor. In particular, he notes that Microsoft should adopt the Blu-ray format from Sony. 'A DVD drive as a medium for storing larger and larger games is outdated – and it steps on the toes of a system that bills itself as the high definition leader,' Morris writes. 'Microsoft resisted the move to Blu-ray this generation without any ill effects. It even survived picking the losing side in the format battle between Blu-ray and HD-DVD, but it can't rely on the DVD to take it into the next generation.'"

47 of 502 comments (clear)

  1. Never going to happen. by assemblerex · · Score: 4, Insightful

    They will use some proprietary disc format for sure.

    1. Re:Never going to happen. by Viol8 · · Score: 4, Insightful

      Yeah , online great idea. I mean why bother just putting a disc in a tray and waiting 30 secos for the game to boot when you can wait 48 hours for the 50GB to download first instead.

    2. Re:Never going to happen. by anonymov · · Score: 3, Informative

      It just isn't as cheap and fast to mass-produce multigigabit cartridges as it is to stamp optical disks.

      It's basically start-up speed vs game cost and game content volume tradeoff. N64 and PS1 has shown this well.

      And download could be even cheaper and game data size then could be limited only by space available on user's device, but with current state of broadband it's just not viable yet.

    3. Re:Never going to happen. by AngryDeuce · · Score: 5, Interesting

      They should dump the optical drive entirely and move to a cartridge-like system using encrypted flash drives. For the majority of people with a solid internet connection they can just buy and download directly to their console from their living room, but for those with crappy/capped bandwidth, the physical flash drive is there for them if they want it.

      Hell, they don't even need to really produce pre-made flash drives with the games on them, they could just switch to a kiosk method of distribution. You go down to your local Walmart, go up to the Microsoft kiosk, pick which 'Xbox 720' game you want, it copies that to a generic, proprietary Microsoft flash drive right in the machine, prints a label on it, and shits it out the slot on the bottom, ready to go. The cost of producing that physical copy could easily be offset to the consumer while at the same time giving incentive to people to switch to direct download by allowing for cheaper prices there

      No more discs to press on their end, no more discs to get scratched up by the consumer, and it goes a long way towards moving the digital distribution method out of the city and out into the sticks. The games are always up to date (the kiosk can just keep the disc images updated) and not only that, but they can literally offer every single game they produce at every kiosk. A few TB hard drives in the unit and a web connection and you've got access to everything. Hell, they could even combine the unit with a demo machine like the 360 ones and let people play the games before they buy right there in the store!

      Seems like it would work well for both them and consumers. Which is probably why it won't happen.

    4. Re:Never going to happen. by NeutronCowboy · · Score: 3, Funny

      We have 100/100 fiber

      I love your fi..., I mean, you. Can I move in?

      --
      Those who can, do. Those who can't, sue.
    5. Re:Never going to happen. by AngryDeuce · · Score: 3, Interesting

      Plus it opens up digital distribution to those out in the sticks through kiosks at the local Walmart/Gamestop/Whatever. Store the images on hard drives in the machine (which can be updated via the store's internet connection), fill it with generic Microsoft flash drives, customer comes up, picks their game, it dumps the image to a flash drive, prints a label and sticks it on, dumps it out the slot, and there you go.

      They can offset the costs to the consumer by charging more for the physical copies than they do for the downloaded one, while getting around the whole "what about people that don't have a fast internet connection?" limitation that keeps them from eschewing physical copies entirely. Plus, instead of the 20 games that Walmart keeps on hand to choose from, the customer would be able to buy any game, at any time, via the kiosk. No more shelf space taken up with 50 facings of Dudebro: My Shit Is Fucked Up So I Got to Shoot/Slice You II: It's Straight-Up Dawg Time, and 3 months later when they're sitting on 187 unsold copies, no more shipping them back to the distributor to end up buried in the Arizona desert under dark of night.

      Seems to me like it would be the most efficient way to go.

    6. Re:Never going to happen. by delinear · · Score: 3, Insightful

      Not to mention NOISY AS HELL. My old 360 sounds like a 747 on takeoff (admittedly that seems like the fan and the DVD drive trying to outdo each other). The new slim is a massive improvement but I still find I have to install the games to the hard drive to play as the DVD drive is the loudest component.

    7. Re:Never going to happen. by Babbster · · Score: 3, Insightful

      It's a complicated solution to a problem that doesn't really exist. Companies make good money selling games on optical discs and, again, manufacturing costs (including cases and instruction books) are miniscule. I've got a decent connection and I still wouldn't want to download a BD's worth of data. The frustration of watching a download bar instead of playing a game would drive me nuts; it's already annoying with a DVD9's worth of data. Being forced to go to a particular retail location to download the game to flash memory wouldn't make me happy either (and we could be talking some big flash cards given that Blu-ray games can already reach towards 50GB).

      Honestly, the only places I see people complaining about optical discs in game consoles are on technophile sites like this one.

  2. Optical? by pr0nbot · · Score: 3, Insightful

    I wonder whether the next generation of consoles from Sony and Microsoft will use discs at all. Perhaps we are not yet at the point where it is practical to download 30GB of game data, but with incremental background downloads it might be feasible in the 720's timeframe.

    Ultimately the OnLive model is clearly what we will all be using, but it'll be a while yet before low-latency broadband is ubiquitous.

    1. Re:Optical? by Viol8 · · Score: 4, Insightful

      Discs will remain as long as broadband speeds make downloading 50 GB (on a blueray, not 30) an irritatingly slow process. Besides which , not everyone wants to rely on always having a net connection just to use a piece of equipment.

    2. Re:Optical? by zoom-ping · · Score: 4, Informative

      I've always thought bandwidth is insanely expensive inside the U.S.
      I pay 24€ a month for my TV, phone and 100/50 Mbit/s internet. No caps, no restrictions, no throttling.

    3. Re:Optical? by shish · · Score: 4, Insightful

      Discs will remain as long as broadband speeds make downloading 50 GB (on a blueray, not 30) an irritatingly slow process

      How long would it take to only download the title screen and first level? You don't always need to have everything ready to get started

      --
      I mod down anyone who says "I will be modded down for this", regardless of the rest of their comment
    4. Re:Optical? by nschubach · · Score: 4, Informative

      http://www.extremetech.com/gaming/97047-thank-you-farmville-pc-gaming-will-soon-overtake-consoles

      For the last couple of years, the revenue from console video game sales has stagnated at around $23 billion per year. PC game sales, on the other hand, have grown from $13 billion to $18 billion over the past two years.

      I'd say that's booming.

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    5. Re:Optical? by tepples · · Score: 3, Interesting

      I haven't noticed any large increases is game size in the past decade.

      That's because a lot of games are ports from the Xbox 360, which is limited to a DVD unless the publisher is willing to go to the hassle of splitting it across multiple DVDs.

  3. Re:720 degrees? by CheShACat · · Score: 4, Funny

    Why do they call it the Xbox 720? Because when you see it, you'll turn 720 degrees and walk away.

  4. Re:720 degrees? by Anonymous Coward · · Score: 5, Informative

    That doesn't actually work.

  5. Re:720 degrees? by Anonymous Coward · · Score: 5, Funny

    Why do they call it the Xbox 720? Because when you see it, you'll turn 720 degrees and walk away.

    I knew the moonwalk had a practical purpose!

  6. Smart enough to milk it? by indytx · · Score: 4, Funny

    The big question is will the M$ management be smart enough to milk the 360, or will they kill it off to force everyone onto something new. You would think that people with 360 who subscribe to Xbox Live would be a cash cow, but the M$ management has a long history of screwing its own customers to make them buy something new. I would be surprised if it didn't have Blu-ray support, but I would be more surprised if the system was the least bit open. On the other hand, I don't care. I kept waiting and waiting for 360 or PS3 prices to drop, and I waited so long that I lost interest. Hmmmmm, the yard needs mowing.

    --
    Make love, not reality television.
  7. Quote from John Siracusa by hellfire · · Score: 5, Funny

    "What's wrong with Blu-ray? Everything except the fidelity of the content."

    --

    "All great wisdom is contained in .signature files"

  8. Re:M$ don't like blue-ray by jellomizer · · Score: 3, Funny

    Really need to upgrade my Blu-Ray Player. I have none of those features.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  9. Re:M$ don't like blue-ray by ozbon · · Score: 5, Funny

    And spells Proprietary in a *very* different/new way too

    --
    I say we take off and nuke it from orbit. It's the only way to be sure...
  10. Re:M$ don't like blue-ray by Vanderhoth · · Score: 4, Funny

    I think that should be a drinking game.

    One drink for reading a post from an Apple/Microsoft/Sony fanboy or anti-fanboy
    One drink for grammer and speeling natzis
    Two drinks for "First" in first post
    Three drinks for reading a post responding to an AC.

  11. Improve Build Quality by whisper_jeff · · Score: 4, Insightful

    I don't own a 360 (for a variety of reasons, of which I'm about to explain the key one) but every friend I know who owns one - _EVERY ONE_ - has had at least one fatal hardware failure with their device and several have had multiple fatal hardware failures. Simply put, I'm stunned at the failure rate for the 360 and I'm blown away that people tolerated it as much as they did. I really wish I was exaggerating when I say every friend I know who has one had it fail at least once. Usually it was a disk drive failure (kind of important for a disk-driven device...) but I really don't know of anyone who didn't suffer at least once failure.

    I know I amount to anecdotal evidence but when I see that large a collection of device failures (and the friends of whom I speak are spread across multiple countries from coast to coast so it isn't a local phenomenon), I have to think I'm actually not anecdotal evidence - I feel I'm witnessing a significant trend.

    The most important thing Microsoft needs to focus on with a new XBox is build quality. Everything else should come a distant second.

  12. What Microsoft Shouldn't Do For the Xbox 720 by Digital+Vomit · · Score: 5, Funny

    What Microsoft Shouldn't Do For the Xbox 720:

    • 1. Name it Xbox 720.
    --
    Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
    1. Re:What Microsoft Shouldn't Do For the Xbox 720 by swalve · · Score: 3, Insightful

      For two reasons:

      1- People will confuse 720 for 720p and think that's the only resolution it goes to.

      2- The next one after the 720 would have to be 1080 or 1440. Those are awkward names.

      3- They should do like everyone else and call it "Xbox X". Or adopt the animal naming meme and call them something like "Xbox Rhino", "Xbox Elephant" and "Xbox Landwhale".

  13. Re:Optical Media? by Junta · · Score: 4, Insightful

    A pressed optical disc is a matter of a few cents. That's significantly cheaper than the cartridges of yore and flash memory of the same amount. If you are implying user brings their own key to a kiosk, that *could* work, but I think you'd have a low attach rate for stores carrying the kiosks as most of the potential customers would be net connected and with the store being no different than buying it via network, the market is too small.

    In terms of going full download over the internet, that really depends. First, you have to ascertain what percentage of the market has the capability to reasonably download the games. I suspect the percentage is relatively high, but I know of a few anecdotes of rural areas with no reasonable high speed internet option. Second, you have to figure of those that can, how many prefer optical media. On tech sites the community gives the feeling of being all in on download-only distribution models, but in the market I know several people who buy movies and games on disc even when they have downloadable options. If that is a large chunk of the market and MS dumps optical media and Sony doesn't, this could be a significant differentiator.

    Finally, your options for backwards compatibility are limited. If your older library games just won't physically fit in the system, that's a problem.

    --
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  14. Re:So, Microsoft should do the obvious. by Narishma · · Score: 4, Interesting

    The WiiU is already confirmed to use a proprietary optical disc (probably based on blu-ray).

    --
    Mada mada dane.
  15. Use memory cards instead of optical discs by unixisc · · Score: 5, Insightful

    Why use Blu-Ray or any disc formats @ all? All it does is limit how many games they can bundle, and increase the risk of mechanical damage to the disks. Instead, since flash memory densities - currently @ par with Blu Ray densities from 25-125 GB will be available - will increase every couple of years, why not make the storage of the X-Box one of those formats - be it SD, CF, xD or something? Just like the Sony PSP used Sony's memory sticks, MS could use SD if they want something standard, or xD if they want something proprietary. That way, they save on the Blu Ray drive costs as well - just have a slot for removable SD cards. Game makers can then choose to make heavy games that need 64GB, or light games that would fit on a CD which they can put into a 1GB SD. This would enable them to have a range of games for a range of prices. It also gets rid of the problem of Blu Ray drive related failures.

    Since I don't own games like PlayStation, Wii or X-Box, I have no ideas on what other improvements or pitfalls should be there.

    1. Re:Use memory cards instead of optical discs by thegarbz · · Score: 4, Insightful

      Cost of flash as a medium is not comparable to a sub $1 bluray disc. Microsoft would burn a lot of game studio karma if they roll out a system which adds extra cost to deploy.

  16. Re:720 degrees? by MadKeithV · · Score: 3, Funny

    I'm holding out for the XBox 4 PI. I like pi. It's tasty.

  17. A few of my own by RogueyWon · · Score: 5, Insightful

    DO: Make a sensible sized hard drive standard for every model. The 360 suffered early cycle because games were tentative about assuming that they could use a hard disk (the "core" model didn't have one). The 4GB drive that ships with the current model is also inadequate. 20GB for the bottom end model should be considered an absolute minimum.

    DO: Pack in the RAM. Of all of the factors that are driving developer frustration with the current console generation, RAM seems to be at the top of the pack. It's worse for the PS3 (with its awkward memory-split and larger OS footprint) than for the 360, but still... RAM is pretty cheap and packing plenty of it in will pay dividends in 5 years time.

    DO: Continue to develop what you've been doing on voice controls for the console's UI. I have mixed feelings about Kinect, but voice activation is really great - and has an appeal to a wide demographic.

    DON'T: Worry too much about making a loss on each unit sold for the first year or two. MS's objectives should be to get a large installed base early on and to make sure that their machine is fairly future-proof. This probably means selling at a loss early on. The real profits from a console come later in the cycle, when component prices have fallen, so you can reduce prices and still sell at a profit, and when you have third party developers giving you free money, by putting out games for your system (and paying you a fee on each copy sold) without you having to invest in development.

    DON'T: Allow your dev team to push out firmware updates every 5 minutes. The 360 has had a few too many firmware updates for comfort, but perhaps not to the extent of being a deal-breaker. With the PS3, the sheer frequency of updates (and the length of time they take) is intensely frustrating, when you just want to fire up the console and play a game.

    DON'T: Allow region locking. Sony have already ditched this and it did them no harm. MS knows region coding is junk; it doesn't use it for any of its first or second party games. Take the option away from developers; its time for them to grow up. It also reduces the incentive for people to get consoles mod-chipped - which in turn means they may be less likely to look into a bit of piracy. Which brings me onto the final point:

    DO: Assume that whatever copy-protection you put into the machine will get broken sooner or later and plan accordingly. Reduce the incentive for people to mod their consoles, rather than going for the punitive route. Don't region lock. Do offer up an "other OS" walled garden. Do make it as easy as possible for indie developers to get their software onto the platform.

    1. Re:A few of my own by drinkypoo · · Score: 3

      You might get all you ask for except for your walled garden. Microsoft is not going to go to the effort of troubleshooting a hypervisor so that you can install a competing operating system.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  18. Re:Not necessarily by nschubach · · Score: 4, Insightful

    http://www.gamespot.com/pages/profile/show_blog_entry.php?topic_id=23916169&user=skektek

    So terribly slow. I mean, look, this Blu-Ray drive is only 4x where this DVD is 12x!

    Blu-ray 4x: 144MBps / 18MBps
    12x DVD: 66 - 132Mbps / 8.2 - 16.5MBps

    I mean, who would want the drive that's not running like a turbo jet to stream data to the device.

    --
    Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
  19. 720 only? by Maljin+Jolt · · Score: 5, Funny

    I'll wait for XBox 1.44

    --
    There you are, staring at me again.
  20. Re:Why bother with a DVD/Blu-ray drive at all? by MrMickS · · Score: 3, Insightful

    Why not just have a 1TB HDD? Or a swanky SSD? That's the inevitability anyway. Store games in the cloud a la Steam and download them at your convenience. Don't fear the cloud. These days, such a move isn't bound to exclude many as it would have in the past.

    This would be a disaster as the XBox experience would be out of control of Microsoft. Instead they would be at the mercy of ISPs. This cannot be overstated. Regardless of the availability of fast Internet connectivity there is a lot to be said for the immediacy of plugging in the XBox, slapping in a disc, and just playing.

    Steam is an interesting experiment, and does work, but if you have issues with access to your account you can easily lose an hour or two sorting it out by which time you've lost your time to play.

    --
    You may think me a tired, old, cynic. I'd have to disagree about the tired bit.
  21. What MS Shouldn't do is prevent purchases. by VortexCortex · · Score: 5, Insightful

    I have three Xbox360s, each for a different room of the house. In addition to game consoles they function as media consumption devices for Netflix and for my mountain of movies on the NAS. However, It is such a pain in the ass to migrate between them (and you must, if you want your gamer profile & saved games to interoperate), that I've actually disconnected TWO of them and replaced them with smaller quieter Linux media centers (screw it, If I can only play games on one, I'll only play games on one).

    The DRM they employ is hurting their business. I'm thankful that I can re-download my content on different consoles, or swap my hard-drives around, but the fact is, I can only be signed in to XBL in one room at a time, and my Netfilx bandwidth isn't tied to XBL servers except artificially. When I want to play a game online, no one else can watch the movies or surf the marketplace which I pay to access. Yes, I can use separate accounts, but I shouldn't have to fragment my usage needlessly. Besides, I tried that already, trying to find the right drive or profile to play a specific game or movie is RIDICULOUS.

    Also, this "online pass" bullshit that's bundled with games has to stop. I already pay for XBL services, MS provides the matchmaking API, its XBL. Dear Epic, I've bought and played every game you ever made from Zork to Gears, but when your activation code prevented me from playing the game I purchased, because another player had used the online pass first, I decided to boycot you... We have 1 disc. Only one of us can play at a time online anyway. You once did produce truly beloved Epic MegaGames, but this bullshit attempt to rape the used game market has caused me to hate you.

    In short: SHUT UP AND TAKE MY MONEY! People will spend a lot more if you make it easier us to do so. Get rid of the DRM, or at least make it marginally usable.
    Until then, I think I'll start investing in your competitors: The DRM free, truly cross platform, charity supporting, indie games.

    1. Re:What MS Shouldn't do is prevent purchases. by Brownstar · · Score: 3, Interesting

      For the first issue, MS has heard, and is addressing that on the 360, so I would assume that they would keep it in for the next version.

      Basically, if you're an XBox gold member (which from your post you are), with the most recent dashboard release, they allow you to save your profile, and game saves to the "cloud". So now, when you finish playing something downstairs, you can go upstairs, and continue playing from there, without needing to migrate your existing gamertag. (Although I've not used it, I would expect that you can only use your gamer tag on 1 Xbox at a time.)

  22. Re:Not necessarily by fuzzyfuzzyfungus · · Score: 3, Insightful

    Are BD-ROMs absolutely slower than DVDs, slower in terms of 'time to read out entire capacity of disk', or did PS3 developers just do a lousy job when handed 50GB and told to go nuts?

    As best I understand from some cursory googling(coming from PC-land, where we haven't really worried about optical media speeds since the difference between a 2x and an 8x DVD writer was some pretty serious stuff, man) "1x" in Blu-ray land is 4.5 MB/s while "1x" in DVD land is 1.4 MB/s. This would suggest that a first-generation blu-ray drive, pitted against some cheap and mature 24x DVD drive, will be feeling the pain; but that blu-ray's far higher data density would give it a superior speed ceiling(since the rate at which you can spin a cheap, questionably balanced, polycarbonate disk on a cheap, questionably balanced, spindle is fairly limited and should be roughly similar for the two disk types) and that at ~8x, BD-ROM should be absolutely faster than DVD.

    Regardless of absolute best case stream speeds, though, optical media are always going to have random access times that make HDDs look positively snappy, and HDD seek times are pretty damned miserable compared to flash, which is similarly un

  23. Re:So, Microsoft should do the obvious. by Kjella · · Score: 3, Informative

    From what I understand it's essentially BluRay - 25GB for a single layer disc, but they won't pay the licensing fees so it won't be called BluRay and it won't play BluRay movies. Just like the Wii discs are exactly the size of DVDs, the same capacity as DVDs, but technically they're not DVDs and it doesn't play DVD movies. I think you can be pretty sure both the drives and discs come from the very same factories that produce BluRays...

    --
    Live today, because you never know what tomorrow brings
  24. Re:720 degrees? by mwvdlee · · Score: 5, Funny

    It's a stupid assumption to think the next XBox will be called the XBox 720.
    The first was the "XBox 1".
    Then came the "XBox 360", which is 360x the previous number.
    It makes much more sense the next one will be called "XBox 129600".
    Or, if the naming scheme implies 360^(previous number), the "XBox Out-of-range error".

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  25. Re:720 degrees? by Anonymous Coward · · Score: 4, Informative

    Riff of a joke form when the 360 was first announced.

    The joke was "So called because you'll turn 360 degrees and walk away", which almost makes sense for the first fraction of a second before you realise that that would mean spinning on the spot. The joke about the XBox 360 became a joke at the expense of whoever made the comment.

    this is extending that joke with a funny image of people spinning round twice.

  26. Re:720 degrees? by Abstrackt · · Score: 3, Funny

    Maybe he's a LARPer who saw its reflection in his shield.

    --
    They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
  27. Re:Not necessarily by The+Moof · · Score: 3, Interesting

    Some games may have game-specific 'install' support; but there isn't a generic caching mechanism.

    The Xbox made the 'install' option system-wide for all games if you have the space. Some developers claim that installing their disc to the HDD will cause it to run slower, but it's definitely there for every 360 game. PS3 still requires that the game do the install, so it still varies by game on that platform.

  28. Why not HDDVD? by RyoShin · · Score: 5, Interesting
    Speaking of the format wars, why not chose HD-DVD as the format for the 720?
    • It's a proven format; it only lost in terms of sales.
    • Blu-ray still has only a small portion of the movie market, so DVD-only playback won't hurt them much. And during the format wars we had dual-players, so if they really want they can do that, too.
    • I'm sure there are still some machines used for pressing them sitting around in warehouses.

    And, most important:

    • Piracy. Piracy. Piracy. With HDDVD as the losing format, there are almost no HDDVD consumer burners out there, and the amount of blank HDDVDs is finite. This will make pirating for the 720 exceedingly hard, if not impossible, which is something that a lot of developers are worried about.
  29. Re:Not necessarily by ArhcAngel · · Score: 4, Informative

    Optical drives are SLOW.

    slow slow slow.

    So slow, this is the reason you need to install so many PS3 games. slow slow slow.

    FTFY
    Why are they so slow you ask? (and I'm glad you did)
    They are slow because of a little thing called centrifugal force. If you've ever ridden on a merry go round you are familiar with CF. The same CF that threw you off of the merry go round is at work on spinning platters. Go beyond a certain spinning speed and the polycarbonate material the BD or DVD or CD or even the aluminum/glass ceramic the HDD is made out of will disintegrate. That's why the XBox 720i (in partnership with BMW) will have an SSD for running it's core and a HDD for booting games that actually run "In The Cloud".

    --
    "A person is smart. People are dumb, panicky dangerous animals and you know it." - K
  30. Re:720 degrees? by KalvinB · · Score: 3, Insightful

    That's why it's comedy.

  31. Re:720 degrees? by Jeremiah+Cornelius · · Score: 3, Funny

    That's not Degrees RADIUS, but rather...

    DEGREES FAHRENHEIT.

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."