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Man Changes Name to "Mark Zuckerberg" After Facebook Sues Him

An anonymous reader writes "This has to be the funniest Facebook name story in a while. Facebook disabled the account of Israeli entrepreneur Rotem Guez because he runs a business called the Like Store, where he sold Likes to advertisers. Guez countered by suing Facebook for deleting his accounts on the social network. Facebook countered with its own cease and desist letter. Guez didn't respond to Facebook's demands. Instead, he legally changed his name to Mark Zuckerberg. 'If you want to sue me, you're going to have to sue Mark Zuckerberg,' Guez reportedly told Facebook."

66 of 113 comments (clear)

  1. Zuckerberg told Facebook by Culture20 · · Score: 5, Funny

    Guez didn't say that, Zuckerberg did. Btw, my phone's autocorrect for Zuckerberg is hilarious.

    1. Re:Zuckerberg told Facebook by Anonymous Coward · · Score: 1

      Zuckerberg sounds like d*ck licker in spanish

    2. Re:Zuckerberg told Facebook by Zaiff+Urgulbunger · · Score: 2
      OpenOffice writer suggests:
      1. Bloodsucker
      2. Seersucker
      3. Knickerbocker
      4. Huckleberry
      5. Schoenberg
      6. Scarborough
  2. Why would they have problems suing him? by OliWarner · · Score: 5, Interesting

    This guy's logic is well off. He's trying to harm Facebook by letting companies game it. He's a spammer.

    I don't see how he thinks by changing his name is going to have any affect on Facebook's legal people. They'll just add harassment to the list.

    1. Re:Why would they have problems suing him? by Jeng · · Score: 5, Insightful

      I don't see how he thinks by changing his name is going to have any affect on Facebook's legal people.

      Advertising. If it wasn't for the name change no one would have heard about the lawsuit and no one would have gave a shit if they did hear.

      --
      Don't know something? Look it up. Still don't know? Then ask.
    2. Re:Why would they have problems suing him? by tool462 · · Score: 5, Interesting

      As you said, he's a spammer. People in the market for spamming services probably value asshats over nice guys that follow the rules.

    3. Re:Why would they have problems suing him? by Culture20 · · Score: 5, Interesting

      Right now, he's got tech websites listing his problem. When Facebook lists "Mark Zuckerberg" as a defendant which they would be legally required to do (they can't say the man formally known as Guez), then every news station in the world will have a teaser of "Facebook sues Mark Zuckerberg, news at eleven." 11:00pm: "Later on tonight, we'll have a story about Facebook suing Mark Zuckerberg. But now, here's the weather forecast..." Millions of people will tune out after hearing the teaser, and will probably log on to Facebook to tell their friends that Facebook is imploding.

    4. Re:Why would they have problems suing him? by Anonymous Coward · · Score: 1

      Yeah, because facebook is such a nice company, and has your best interests at heart.

      All I see here are two douchbags squaring off. Big fucking deal.

    5. Re:Why would they have problems suing him? by justin12345 · · Score: 4, Insightful

      Sure he's a spammer, but I think we're ignoring the larger issue here, which is: What the hell is this guy smoking and how can I get some?

      --
      Cool art gallery, if you're into that sort of thing.
    6. Re:Why would they have problems suing him? by Reverand+Dave · · Score: 2

      I'd say he is trying to counter-troll them.

      --
      I got here through a series of tubes
    7. Re:Why would they have problems suing him? by Anonymous Coward · · Score: 5, Interesting

      And probably failed pornographer? I understand that spammers and porn sites go hand and hand, but in the future you may want to drop the assumptions lest you feel the wrath of my mod points. This is how misinformation gets spread. Some dumbass reads your post, and he refers to this guy as "a failed pornographer" as a matter of fact, and it gets telephoned around the world and the next thing you know he's a former child molester, serial-rapist, and non-Kosher spammer who kicked Frosty Piss' dog. Don't contribute to misinformation by starting it.

    8. Re:Why would they have problems suing him? by morari · · Score: 3

      Just another spammer (and probably failed pornographer) looking to make money without working.

      Don't kid yourself, marketing is the only reason Facebook exists. Just like any other "social" network, it's all about offering up a pipeline to consumers.

      --
      "He who can destroy a thing, controls a thing." --Paul Atreides, Dune
    9. Re:Why would they have problems suing him? by J'raxis · · Score: 3, Insightful

      And this deserves to be modded up.

    10. Re:Why would they have problems suing him? by roc97007 · · Score: 1

      > and no one would have gave a shit if they did hear.

      Do we now?

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    11. Re:Why would they have problems suing him? by PwnzerDragoon · · Score: 2

      I desperately want to live in a world where this becomes reality.

    12. Re:Why would they have problems suing him? by pclminion · · Score: 1

      This guy's logic is well off. He's trying to harm Facebook by letting companies game it. He's a spammer.

      Actually, I love his logic. Am I all torn up inside about somebody interfering with Facebook's ability to data mine the shit out of everything by skewing the results, while simultaneously managing to profit from doing so? Nope.

    13. Re:Why would they have problems suing him? by fafaforza · · Score: 1

      But not even Slashdot refers to him by the new name, but by the old name. So there isn't a "Facebook sues Zuckerberg" headline here, and likely other outlets will do the same.

    14. Re:Why would they have problems suing him? by nurb432 · · Score: 1

      Companies try doing this all the time now, by offering free stuff along with 'dont forget to like us'

      how is this guy any different?

      --
      ---- Booth was a patriot ----
    15. Re:Why would they have problems suing him? by mark-t · · Score: 1

      ...they can't say the man formally known as Guez

      Cite references please... I'm pretty sure they can... just as we have, here.

    16. Re:Why would they have problems suing him? by scubamage · · Score: 1, Informative

      No, not really. He is selling likes to companies that are trying to drum up business. If you think all of the people who are "liking" things are actual people, they're not. Basically suppose you are an online retailer trying to get noticed. You purchase 2000 likes, and 2000 fake people suddenly like your store. This causes you to show up higher in facebook's search rankings. Its not spam. Its a bit shady, but it has nothing to do with unsolicited email.

    17. Re:Why would they have problems suing him? by Anonymous Coward · · Score: 1

      Oh, come on, just listen to that name! "Mark Zuckerberg"? That's a porn name if I ever heard one.

    18. Re:Why would they have problems suing him? by Dinjay · · Score: 1

      It has already happened in an article by Emil Protalinski (the guy in the headline photo):
      Facebook is suing Mark Zuckerberg

      --
      You break all the laws of physics and you seriously think there wouldn't be a price?
    19. Re:Why would they have problems suing him? by zippthorne · · Score: 1

      Well, in chicago, the weather isn't the most important thing to know. Or the hardest thing to predict. How many different ways can you say, "Cold and dreary" anyway?

      --
      Can you be Even More Awesome?!
    20. Re:Why would they have problems suing him? by kj_kabaje · · Score: 2

      and so why comment?  don't give traffic to a story if you don't want to see it.

    21. Re:Why would they have problems suing him? by Lanteran · · Score: 1

      Spammer logic. Seems legit.

      --
      "People don't want to learn linux" hasn't been a valid excuse since '03.
    22. Re:Why would they have problems suing him? by sprint907 · · Score: 1

      didn't know that he was a former child molester, serial-rapist, and non-Kosher spammer. Thanks for the info.

    23. Re:Why would they have problems suing him? by Chewbacon · · Score: 1

      Giving feedback to /. for this article, IMHO, lacking merit to make the front page.

      --
      Chewbacon
      The Bible is like Wikipedia: written by a bunch of people and verifiable by questionable sources.
    24. Re:Why would they have problems suing him? by Jeng · · Score: 1

      feedback@slashdot.org

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      Don't know something? Look it up. Still don't know? Then ask.
  3. Who is Emil Protalinski? by gotpaint32 · · Score: 4, Informative

    Why is Emil Protalinski's photo being displayed for this headline? It would lead the uninclined to think that is a photo of Mark Zuckerberg, aka Rotem Guez. Slashdot editors need a clue.

    --
    Nuclear war would really set back cable. - Ted Turner
    1. Re:Who is Emil Protalinski? by flaming+error · · Score: 4, Funny

      You can't assign "stagnated" to a noun - mismatched data types.

      I think what you're looking for is something like:
            slashdot.iconlibrarysize=moderate;

    2. Re:Who is Emil Protalinski? by flaming+error · · Score: 3, Funny

      > Who is Emil Protalinski?
      Second cousin to Hiro Protagoniski?

    3. Re:Who is Emil Protalinski? by Trepidity · · Score: 3, Informative

      He's the author of the linked article. Slashdot seems to now be using a heuristic grab-photo-from-linked-page algorithm, like Facebook and Google Plus do, that often screws up.

    4. Re:Who is Emil Protalinski? by AngryDeuce · · Score: 1

      As the great warrior poet Rick James said, "Cocaine's a helluva drug...

    5. Re:Who is Emil Protalinski? by datavirtue · · Score: 1

      I thought that guy looked familiar.

      --
      I object to power without constructive purpose. --Spock
    6. Re:Who is Emil Protalinski? by DocHoncho · · Score: 1

      I'll bite:

      You're completely pathetic.

      Wow, that was cathartic. And oh so true!

      --
      Celebrity worship is a poor substitute for Deity worship and costs more to boot.
    7. Re:Who is Emil Protalinski? by dredwerker · · Score: 1

      > Who is Emil Protalinski? Second cousin to Hiro Protagoniski?

      +1 funny :)

      --
      On a long enough timeline. The survival rate for everyone drops to zero. Chuck Palahniuk, Fight Club, 1996
  4. attention whore by Anonymous Coward · · Score: 1

    It sounds like the guy is an attention whore. Facebook shut his accounts down after he violated the tos, and now he is whining that they shouldn't be able to do that.

  5. Yet another FB story by ackthpt · · Score: 1

    These are all too common - reasons to hate FB. Honestly, what's the company going to do next, name Zuckeberg "Dear Leader"?

    I swear they're doing all the PR damage to themselves they can.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Yet another FB story by Strider- · · Score: 3, Funny

      These are all too common - reasons to hate FB. Honestly, what's the company going to do next, name Zuckeberg "Dear Leader"?

      I hear that job just came open!

      --
      ...si hoc legere nimium eruditionis habes...
    2. Re:Yet another FB story by Desler · · Score: 4, Insightful

      Yeah this poor spammer got his account deleted. Oh the horror!

    3. Re:Yet another FB story by Elbereth · · Score: 3, Insightful

      Yeah. It reminds me of the spammers who threaten to sue Google, after Google bitchslaps them into irrelevance.

      There are many perfectly legitimate reasons to dislike Google (most of them linked to Eric Schmidt's PR blunders) and Facebook, but when spammers with an entitlement complex sue them, I'm certainly not going to root for the spammer or criticize Google/Facebook.

    4. Re:Yet another FB story by metlin · · Score: 3, Funny

      They came for the spammers, and I cheered them on.

  6. "Blood sucking tick sues diseased rat host" by Rogerborg · · Score: 2, Insightful

    Is how I'd name them, except it wouldn't really be fair to honest parasites and vermin.

    --
    If you were blocking sigs, you wouldn't have to read this.
  7. Judging only by the summary... by i_b_don · · Score: 5, Funny

    This Mark Zuckerberg guy sounds like the biggest douche ever.

    --
    all language nazi's will burne in heil!
    1. Re:Judging only by the summary... by schroedingers_hat · · Score: 5, Funny

      Well....other than Mark Zuckerberg.

      Unless you were talking about Mark Zukerberg and I misunderstood, in which case you are correct.

  8. Smart cookie by hesaigo999ca · · Score: 1

    This will definitely put an ire into their plans, as having to sue your own boss in name is quite a feat!
    I give him credit for thinking this way, as he did it to prove a point, and so he should be rewarded, .......
    with being named after the richest man on earth.....not bad at all!

    1. Re:Smart cookie by Rakarra · · Score: 1

      It's not that smart a feat. It smacks of the sort of "legal logic" that Slashdotters like to think actually works, while in reality judges tend to frown upon people who try to be cute and fuck around and waste the court's time. This fellow is going to get a legal smackdown, and he looks like a complete moron and tool to non-Slashdotters, and Slashdotters won't like him because he's an advertiser managing an operation that was shady even by advertising standards.

    2. Re:Smart cookie by hesaigo999ca · · Score: 1

      How could he get a legal smackdown, is there a law against changing your name to mark zuckerberg?
      Please clarify this for me, as I am at a complete loss of understanding for your statement....

    3. Re:Smart cookie by Rakarra · · Score: 1

      How could he get a legal smackdown, is there a law against changing your name to mark zuckerberg?
      Please clarify this for me, as I am at a complete loss of understanding for your statement....

      There is no law against changing your name to Mark Zuckerberg, but it would be very damaging to his case. People who screw around with their cases a lot tend to end up on the losing end, the exceptionally rare "Chewbacca Defense" notwithstanding.

      Of course, much will depend on the actual mindset of the judge. If he/she has a good sense of humor, the defendant might be ok. If the judge doesn't, then the defendant is really screwing himself.

  9. Stupid by tsa · · Score: 1

    'Nuf said.

    --

    -- Cheers!

  10. Creepy by StormReaver · · Score: 4, Funny

    Mark Zuckerberg is creepy. But then, so is Mark Zuckerberg.

    1. Re:Creepy by JohnSearle · · Score: 1

      Who is Mark Zuckerberg?

  11. Spammer Formerly Known as Rotem Guez by naranek · · Score: 1

    So you can just call him the Spammer Formerly Known as Rotem Guez

    --
    Only dumb birds land downwind.
    1. Re:Spammer Formerly Known as Rotem Guez by Anonymous Coward · · Score: 2, Funny

      If it didn't work for Prince, it won't work for Mark Zuckerberg

    2. Re:Spammer Formerly Known as Rotem Guez by outsider007 · · Score: 1

      Wait..., when did Prince change his name to Mark Zuckerberg?

      --
      If you mod me down the terrorists will have won
  12. Easy solution by Krishnoid · · Score: 1

    Simple -- Zuckerberg just has to correspondingly change his identity.

  13. news? by DarkOx · · Score: 1

    This amounts to "Spammer behaves like irrational asshole, film at 11"

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  14. the cease and desist was invalid by Anonymous Coward · · Score: 1

    According to reports here in Israel, the cease and desist letter was sent by email, which makes it completely invalid according to local law. legal documents should be given by hand, and the receiver should acknowledge s/he received them. that's why he ignored it.

  15. Anger the Judge by ZombieBraintrust · · Score: 1

    Wouldn't this kind of think anger any judge who hears your case. It is harrasment.

  16. best troll ever by markjhood2003 · · Score: 1

    Yeah, Facebook is just trying to protect its business model... but the prospect of two Zuckerbergs suing each other promises to be pretty entertaining! They definitely deserve each other...

  17. Come on, Slashdot editors! You can do better! by martin-boundary · · Score: 1

    That headline is terrible. How about "Man Zuckerbergs himself while getting Zuckerberged" ?

  18. Wikipedia will settle this by weazzle · · Score: 1

    Mark Zuckerberg (Disambiguation) Until then, the Spammer Formerly Known as Rotem Guez he will remain.

  19. What I'd like to see... by Anachragnome · · Score: 1

    What I'd like to see is both Mark's called into court to testify, only to have the two lose it altogether on the steps of the courthouse where the entire world will get to see Mark Zuckerberg kick the snot out of Mark Zuckerberg. Fucker deserves it.

    (Slashdot Auto-correct for "Zuckerberg": Rubbernecker)

    1. Re:What I'd like to see... by outsider007 · · Score: 1

      Fucker deserves it. I don't know which one you mean, but I agree.

      --
      If you mod me down the terrorists will have won
  20. Re:At Cornell University ... by TheInternetGuy · · Score: 1

    >Now, this microscope is so powerful that by firing electrons you can actually see images of the atom, the infinitesimally minute building blocks of our universe.

    Meh, all you really see is the electron cloud surrounding the atom.
    You need some neutron diffraction thingamajig to locate Facebook interest within the cloud these days.

    --
    If my comment didn't sound as good in your head as it did in mine, then I guess we all know who's to blame
  21. Duh! Spam of course, it ain't just a food you know by SmallFurryCreature · · Score: 1

    It is what the cool kids smoke, forget smack or weed or pot, real kids smoke potted meat!

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.