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Apple Threatens Steve Jobs Doll Maker With Lawsuit

redletterdave writes "Apple has allegedly threatened to sue Chinese company 'In Icons' over its eerily realistic 12-inch action figure of Steve Jobs, the company's late founder and CEO. The 1:6 scale model, which was said to be distributed by DiD Corp. in late February, comes with the clothes and accessories popularized by Jobs, such as the black faux turtleneck, blue jeans and sneakers. The figurine is packaged in a box that looks like Walter Isaacson's 'Steve Jobs' biography cover, and also comes with a 'One More Thing...' backdrop, as well as two red apples, including one with a bite in it. To make it extra creepy, the doll's realistic head sculpt features Jobs' famous unblinking stare. Apple reportedly wrote 'In Icons', telling the Chinese manufacturer that any toy that resembles Apple's logo or products, or Job's name or appearance, is a 'criminal offense.' Attorneys believe a Steve Jobs action figure released after his death violates the 'right of publicity,' which is a state law that protects one's image, voice, photograph, identity or signature from being used commercially without consent. Furthermore, California's Celebrity Rights Act in 1985 protects a celebrity's personality rights up to 70 years after their death."

63 of 314 comments (clear)

  1. Good luck with that by Lexx+Greatrex · · Score: 5, Funny

    Personally I think it will make a good addition to the sequel to Team America World Police.

    1. Re:Good luck with that by CarboRobo · · Score: 4, Insightful

      "Criminal"? Are you sure about that, Apple? And could I point out, for your idiot lawyers, that Californian and American laws don't meany anything in other countries i.e. China...

    2. Re:Good luck with that by Anonymous Coward · · Score: 5, Funny

      Actually you're mistaken.

      The United States passed a law that all U.S. laws apply in foreign countries.

    3. Re:Good luck with that by Zemran · · Score: 4, Insightful

      You need to let people know when you are being sarcastic as many are too dumb to realise...

      --
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    4. Re:Good luck with that by edjs · · Score: 2

      Copyright and trademark infringement can be criminal - see criminal liability. China and the US are members of the WTO and signatory to various copyright/IP treaties, so have some obligations to protect foreign copyrights and trademarks. And most countries, to some degree, have laws restricting one from using another's name or image for commercial purposes without permission. Plus, for all we know Apple specifically trademarked Jobs name and likeness in China.

    5. Re:Good luck with that by Paradise+Pete · · Score: 2

      "Criminal"? Are you sure about that, Apple?

      All the stories say Apple is "reportedly" suing, and apparently the only source is the company making the dolls. The whole thing makes little sense. I doubt Apple has ownership of Jobs' likeness. I'm skeptical.

    6. Re:Good luck with that by Ihmhi · · Score: 5, Funny

      Actually you're mistaken.

      The United States passed a law that all U.S. laws apply in foreign countries.

      Ah yes, the "American Mandated Exercises Regarding InterContinental Actions For Underlying Causes to Keep Your Earnings At Home" Act. Good one, that.

    7. Re:Good luck with that by stewbacca · · Score: 2, Funny

      why would i follow ur dumb countries laws??? are you stupid?

      Speaking of stupid...

    8. Re:Good luck with that by ILongForDarkness · · Score: 2

      Not to mention: "Attorneys believe a Steve Jobs action figure released after his death violates the 'right of publicity,' which is a state law that protects one's image" does Apple own the rights to Steve Jobs' likeness? They can probably get them on the copies of the Apple logo but what shirt he wears and his face? Come on. His wife/heirs maybe but not the company he worked for.

  2. Apple is filing this? by grasshoppa · · Score: 5, Insightful

    That's a bit strange, no? You'd think Job's family would be the one filing, not Apple, unless they own his personality rights. Which would be kinda creepy, if you think about it.

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    1. Re:Apple is filing this? by rubycodez · · Score: 4, Funny

      you didn't know? Steve was just a droid running the iI app

    2. Re:Apple is filing this? by halo1982 · · Score: 5, Interesting

      That's a bit strange, no? You'd think Job's family would be the one filing, not Apple, unless they own his personality rights. Which would be kinda creepy, if you think about it.

      It's got to be either a) Apple is doing this at the request of his family/estate or b) Steve Jobs gave his personality rights to Apple...which while creepy is not all that far fetched considering how he micromanaged everything to death (no pun intended).

    3. Re:Apple is filing this? by joocemann · · Score: 2

      Who the f*** grants rights to "personality"?

    4. Re:Apple is filing this? by jesseck · · Score: 3, Informative

      Who the f*** grants rights to "personality"?

      Steve Jobs did. Hell, he / his company sued at least "likeness doll" maker while he was alive... that set the precedent.

    5. Re:Apple is filing this? by similar_name · · Score: 3, Insightful

      What the doll maker ought to do is claim satire. Partly because that's their only Out,

      Assuming it's only state law and assuming it doesn't violate any Chinese laws then they can just not sell them in California. On top of that, if there is a distributor different than the manufacturer then why should a manufacturer in China care about a lawsuit brought under California law? The distributor would be the only ones legally responsible for breaking California's laws.

    6. Re:Apple is filing this? by Anonymous Coward · · Score: 5, Informative

      From the article:

      While Apple's copyright infringement claims are questionable, attorneys believe a Steve Jobs action figure released after his death violates the "right of publicity," which is a state law that protects one's image, voice, photograph, identity or signature from being used commercially without consent. Furthermore, California's Celebrity Rights Act in 1985 protects a celebrity's personality rights up to 70 years after their death.

      "[Jobs's estate] has every right to enforce this," said Lawrence Townsend, an attorney with IP firm Owen, Wickersham and Erickson, based in San Francisco. "I expect there will be a lawsuit to follow."

      Currently, there is no successor-in-interest claim for Steve Jobs in California's special filing registry. However, a claim for "Steve Jobs" or "Steven Paul Jobs" can be filed and registered at any time by Jobs's estate.

    7. Re:Apple is filing this? by jandersen · · Score: 3, Interesting

      I can imagine a third possiblity: The Chinese company have contacted Apple, asking them to sue them for a share in the proceeds - knowing full well that whatever the judgement will be, it won't make any difference for their ability to sell their product, and it is great publicity; sales are going straight to orbit.

      What do you mean, I'm cynical? I am a very sensitive and thoughtful individual ;-)

    8. Re:Apple is filing this? by Zemran · · Score: 2

      Has anyone else noticed that their is a "jobs" menu at the top of this page? Expect another law suit soon...

      --
      I love stacking my barbecues in the shed at the end of summer - you can't beat a bit of grill on grill action.
    9. Re:Apple is filing this? by CheerfulMacFanboy · · Score: 4, Informative

      Who the f*** grants rights to "personality"?

      The law. ""Personality rights" is a common or casual reference to the proper term of art "Right of Publicity". The Right of Publicity can be defined simply as the right of an individual to control the commercial use of his or her name, image, likeness or other unequivocal aspects of one's identity. It is generally considered a property right as opposed to a personal right, and as such, the validity of the Right of Publicity can survive the death of the individual (to varying degrees depending on the jurisdiction). In the United States, the Right of Publicity is a state law-based right, as opposed to federal, and recognition of the right can vary from state to state." http://en.wikipedia.org/wiki/Personality_rights

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    10. Re:Apple is filing this? by CheerfulMacFanboy · · Score: 5, Informative

      People's Republic of China In the People's Republic of China, rights of personality are established by statute. According to article 99 and 100 of the General Principle of Civil Law of the People's Republic of China, the right of name and the right of image are protected. It is prohibited to use another's image for commercial use without that person's consent. In the new Tort Liabilities Law, the right of privacy is mentioned for the first time in the legislation.http://en.wikipedia.org/wiki/Personality_rights#People.27s_Republic_of_China

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    11. Re:Apple is filing this? by cupantae · · Score: 2

      OK, but how does that mean that Apple is capable of suing on behalf of a dead CEO of the company?
      Face it, if this was anyone else, you would all immediately see how ridiculous it is.

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  3. Apple by Anonymous Coward · · Score: 5, Insightful

    The one thing Apple is better at than designing closed computers is suing people.

  4. California = International Law? by renegadesx · · Score: 5, Insightful

    So what law are they violating? I am talking about China not the US. A Chinese company does not have to answer squat to Apple nor the US legal system. They could make a doll with a penis on the head of Obama and the US Government couldn't touch them. Selling these dolls in the US is another matter (the Steve Jobs ones), but those that want them could simply import directly from China.

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    1. Re:California = International Law? by Theaetetus · · Score: 3, Insightful

      So what law are they violating?
      ... Selling these dolls in the US is another matter (the Steve Jobs ones), but those that want them could simply import directly from China.

      It's likely they're selling or offering the dolls for sale in California, at least via a website. That counts as sufficient contact to place them under California law for those transactions.

    2. Re:California = International Law? by renegadesx · · Score: 3, Interesting

      If they own a website in the US: valid If they offer to ship to California but the site is hosted in China: not valid.

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  5. California by Fnord666 · · Score: 3, Insightful

    While Apple's copyright infringement claims are questionable, attorneys believe a Steve Jobs action figure released after his death violates the "right of publicity," which is a state law that protects one's image, voice, photograph, identity or signature from being used commercially without consent. Furthermore, California's Celebrity Rights Act in 1985 protects a celebrity's personality rights up to 70 years after their death.

    I don't see where California law is in any way binding or enforceable for a product unless they tried to sell it in California. Just because it is illegal to carry an ice cream cone in your back pocket in Alabama doesn't mean I can't do it in Michigan.

    --
    'The tyrant will always find pretext for his tyranny.' - Aesop's Fables
    1. Re:California by Theaetetus · · Score: 3, Informative

      I don't see where California law is in any way binding or enforceable for a product unless they tried to sell it in California. Just because it is illegal to carry an ice cream cone in your back pocket in Alabama doesn't mean I can't do it in Michigan.

      You're absolutely right... including that "unless" clause. The dolls are being offered for sale in California via their website, so the state law applies to those transactions.

    2. Re:California by SecurityGuy · · Score: 5, Insightful

      I know people really use this legal theory, but it's utter nonsense. When you do something on a US web site, do you bother with whether it complies with Chinese law? Cuban? Afghani? Should you? Of course not. The mere fact of plugging a network cable into something should not make it subject to the laws of every jurisdiction on the planet.

    3. Re:California by Jesse_vd · · Score: 2

      This reminds me of the case of Marc Emery. He's a Canadian currently serving 5 years in the US for selling marijuana seeds on the internet. It's not illegal in Canada and Health Canada was even sending patients to his site to buy seeds. The documentary 'The Union' likened it to a Canadian buying a handgun online and then the Colt company being charged instead of the person importing illegal firearms.

    4. Re:California by SEE · · Score: 3, Insightful

      It's not illegal in Canada

      Actually, this is a very important point you got wrong. It is, in fact, illegal in Canada; the Canadian law is merely not enforced.

      The US-Canada extradition treaty specifies that the US can only demand extradition in cases where the act was, by Canadian law, punishable by a prison sentence exceeding 1 year. Emery could only be extradited because Canada left that law on its books, even though it didn't actually enforce it.

      The Parliament of Canada could have, at any time, shut down the extradition effort by simply repealing the law in question, or reducing the maximum sentence to less than a year, or the like. And despite the Conservative government, the House of Commons of Canada had a Liberal-NDP-BQ majority during most of the extradition effort.

      So Mr. Emery is in jail because the freely-elected representatives of the Canadian commons, of all parties, jointly exercised the sovereign power of the Queen-in-Parliament to outlaw his conduct under Canadian law and keep it illegal under Canadian law.

    5. Re:California by Khyber · · Score: 2

      Nope, hello protected speech in the form of parody likenesses.

      Apple's lawyers don't have one leg to stand on. Especially with the LUDICROUS claim of criminal penalties instead of civil ones.

      --
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  6. Re:Apple can sue about Jobs doll? by Theaetetus · · Score: 5, Insightful

    Why would they sue, do they have the rights on the likeness? I thought that would apply only to living persons.

    I know that not reading the article is par for the course, but not reading the summary?

    Furthermore, California's Celebrity Rights Act in 1985 protects a celebrity's personality rights up to 70 years after their death.

  7. Stupid by WindBourne · · Score: 5, Funny

    If they REALLY wanted to stop it, simply threaten to pull the manufacturing and bring it back to USA. Then Chinese gov. will stop it.

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    1. Re:Stupid by kanto · · Score: 5, Funny

      If they REALLY wanted to stop it, simply threaten to pull the manufacturing and bring it back to USA. Then Chinese gov. will stop it.

      Wouldn't work, the Chinese would just insist that "All your Jobs are belong to us".

  8. Apple suing someone? by VJmes · · Score: 4, Funny

    No, never!

  9. Re:Apple can sue about Jobs doll? by siddesu · · Score: 4, Insightful

    The summary doesn't say anything about why Apple is doing this, and neither is TFA from my cursory read through. As far as I understand the matter, it is a family affair, and it is really weird and highly unusual that they would not hire a law firm to sue, but have Apple do it instead.

    The criminal threats are also mildly surprising, and the way Apple is clinging to Jobs is indeed sort of sick. As are the people who might want to buy a figure like this one.

  10. Doll demands human status, emancipation by StefanJ · · Score: 4, Funny

    The Turing Heat had to steal the Phillip K. Dick automaton head to keep it from going sapient. The small but spunky Jobs Droid snuck under their radar and reached critical neural connections state just after this story broke.

  11. just put a label on it. by retchdog · · Score: 4, Funny

    warning! this product contains a likeness known to the state of california to cause lawsuits and frivolous torts.

    --
    "They were pure niggers." – Noam Chomsky
  12. Re:I want one! by arielCo · · Score: 2

    I could do so many things with one of those...

    So would many True Apple Fans, if it were an Approved iDoll ...
    *shudder*

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  13. Apple uses dead celebrities in their advertising. by Whiney+Mac+Fanboy · · Score: 3, Interesting

    Hypocrisy.

    Apple is guilty of the far more serious crime of having dead celebrities endorse their products in TV commercials.

    The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso.

    Typical Apple, talking the talk, without walking the walk. Again.

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  14. Re:Apple can sue about Jobs doll? by LostCluster · · Score: 4, Interesting

    They're using CA's law that says Jobs' estate owns his image for 75 years after death, the problem is, how do they enforce CA law if the dolls never leave China?

  15. The Doll itself wasn't the issue by l0ungeb0y · · Score: 3, Informative

    It wasn't the doll as much as the "Nuclear Medicine" Playset complete with "Mr. Chemo" microwave oven that put them off.

  16. Re:Apple uses dead celebrities in their advertisin by melted · · Score: 2

    I believe they actually acquired the respective rights to all the photos.

  17. Re:Apple can sue about Jobs doll? by j35ter · · Score: 3, Funny

    it is a Chinese company. They sooooooo dont give a sh** about California law. Oh, and count the rest of the world in as well :)

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  18. Re:Apple can sue about Jobs doll? by ScrewMaster · · Score: 3, Funny

    This definitely reeks of a personality cult, in the most disturbing, North Korean sort of way. Nobody has the rights to Dear Leader's image but us, and how dare you produce false idols. At least they didn't keep his body in state on the Apple campus...

    I understand that he's been cryogenically stored in a sealed underground chamber in their new headquarters, surrounded by iPhones with his picture on them.

    --
    The higher the technology, the sharper that two-edged sword.
  19. Re:Extra Creepy? by ScrewMaster · · Score: 4, Funny

    From the article: "To make it extra creepy, the doll's realistic head sculpt features Jobs' famous unblinking stare."

    I'd have thought I'd be even more creepy if the doll had eyes that rolled around...

    Or blinked.

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    The higher the technology, the sharper that two-edged sword.
  20. Criminal offense? by Michael+Woodhams · · Score: 3, Interesting

    How on earth does this get to be a criminal offense rather than civil one?

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    1. Re:Criminal offense? by Jeremi · · Score: 5, Insightful

      How on earth does this get to be a criminal offense rather than civil one?

      It probably doesn't, but lawyers are paid to write scary cease and desist letters, not accurate ones.

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  21. Re:Apple can sue about Jobs doll? by rtb61 · · Score: 5, Insightful

    Which is rather pointless as it is a state law not a federal law, in both cases it is state not federal law. Basically the manufacturers can tell Apple to go get knotted and leave Apple to pursue retailers in the affected US states. US federal laws don't apply in China and obviously US state laws are complete and utterly meaningless, as of course US states can not enter into treaties with other countries to enforce laws across international boundaries. So manufacturer and sell and deliver my mail order in the affected states, in the rest of the world, thumb their noses at Apple Inc. Besides "Think Different" Einstein billboards for Apple. So maybe Apple can complain if the dolls are blue and sport IBM logos, otherwise their history of theft pretty much leaves them in the cold.

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  22. Re:Apple can sue about Jobs doll? by TubeSteak · · Score: 4, Insightful

    They're using CA's law that says Jobs' estate owns his image for 75 years after death, the problem is, how do they enforce CA law if the dolls never leave China?

    How do they enforce California law if the seller never ships to California?
    It's not unusual for online vendors to say "For legal reasons we don't ship to these states: X, Y, Z"

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  23. Re:Apple uses dead celebrities in their advertisin by renegadesx · · Score: 2

    Ah, but Apple has aquired a patent on lawsuits

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  24. Good Info! by Zalbik · · Score: 4, Funny

    Well I'm buying one right now!!!

    Good thing Apple sued, otherwise I might have never known about this.

    Think I'll pick up a Barbara Streisand doll too while I'm at it....

  25. Re:Apple can sue about Jobs doll? by Anonymous Coward · · Score: 3, Interesting

    Furthermore, California's Celebrity Rights Act in 1985 protects a celebrity's personality rights up to 70 years after their death.

    How constitutional is this, given that we do not (yet) have a two-tier justice system? Either everyone's personality rights are "protected" or no one's. Unless we do have First Class and Second Class citiziens, of course.

  26. How exactly? by WillyWanker · · Score: 2

    And how exactly does a California law have any bearing whatsoever in China?

  27. Actual reason for lawsuit by Galestar · · Score: 2

    The figurine is packaged in a rounded rectangluar box...

    FTFY. Incoming injunction.

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    AccountKiller
  28. Re:Apple can sue about Jobs doll? by andydread · · Score: 4, Interesting

    Personally I don't find it creepy at all. I find it incredibly realistic. I don't think I have ever seen a doll in my lifetime that is a realistic looking as this one. There is no mistaking Steve Jobs face and stare etc on this doll. I am not a fan of Jobs but would purchase one of these in a heartbeat just because of the realism of the face.

  29. Re:Apple uses dead celebrities in their advertisin by Whiney+Mac+Fanboy · · Score: 3, Insightful

    I believe they actually acquired the respective rights to all the photos.

    Apple obtained permission from the photographer to use a copyrighted image, not permission from Gandhi's family to use his likeness to sell a product that he most likely would have been opposed to.

    Hypocrisy. Again.

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  30. Re:High Quality by Farmer+Tim · · Score: 2

    Do you mean articulation or a disturbing attention to anatomical detail?

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  31. Re:Apple uses dead celebrities in their advertisin by melted · · Score: 2

    But they didn't use his "likeness". They used the concrete photograph. I'm sure if they decided to make toys of Gandhi, they'd have to get a different kind of deal. With photographs, it is common practice to have models sign "releases", which lets the photographer do with the photograph what he sees fit.

  32. And lo, it is written thus... by Chicken_Kickers · · Score: 4, Funny

    Thou shalt not make unto thee any graven image of Steve, or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth. Thou shalt not bow down thyself to them, nor serve them: for i the JOBS thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me; iExodus 20:4-6 (SJV)

  33. Re:Apple can sue about Jobs doll? by putaro · · Score: 3, Funny

    He's at Disneyland with Walt in suspended animation

  34. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  35. Re:Apple can sue about Jobs doll? by CheerfulMacFanboy · · Score: 2

    Report to Real Doll Inc. for measurements for the official ScrewMaster FuckDoll - and don't even dream about getting any money.

    You've just described every mac fanbois dream

    A ScrewMaster doll? You Apple Haters sure have weired fetishes you project on others?

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