Why Linux Vendors Need To Sell More Than Linux
jfruh writes "Mandriva, a venerable Linux distro, is on the verge of shutting down. One of its main problems is that it never grew into more than just an OS vendor. The big players in the commercial Linux space — Red Hat, SuSE, Canonical — all built Linux into their larger computing visions. Is there any room in the marketplace for just a straight-up Linux distro anymore?"
Maybe?
slackware!
No.
The long answer:
No. There is no viable desktop market for Linux currently, and probably never will be, and that is pretty much the ONLY market where a just OS approach may have even had a tiny amount of a possibility of succeeding.
Someone will clone the distro and everyone has the bandwidth to download it.
Palm trees and 8
Is there any room in the marketplace for just a straight-up Linux distro anymore?
That depends on what you mean by "marketplace". If this includes free, then sure -- we've still got Slackware, Debian, Mint, and I don't know what all else.
But then, the question is loaded, and presumes that Mandriva's fall is solely due to the marketability of a Linux distro. But looking at the history, Mandriva was never that well run as an organization, with fits and starts and general policy confusion. For all its warts, Canonical's stewardship of Ubuntu at least has a direction. I suffered through many months with broken repo settings and no clear fixes as Mandrake/Mandriva went through a couple of its identity crises and infrastructure paroxysms, and these ultimately prompted me to leave them behind.
"What in the name of Fats Waller is that?"
"A four-foot prune."
then its not worthwhile in the commercial space. SuSE marketshare is dropping and when did canonical every really have marketshare? Either you're big enough to do your own, have enough skills to maintain your own, or you buy RHEL.
Peter.
... the most boring part of the computer for 90% of the population. You have to have something your end customers actually care about. I look at things like steam and I don't know why Linux devs didn't think of creating a platform around linux to begin with. While power user computing is great for the power users, the great unwashed really just want something ridiculously simple and easy. There is really no real reason to use linux. If I were trying to sell linux, I'd create a plaform like steam and sell non-drm'd software. Open source really has to start 'charging' for it's software if it hopes to be sustainable in creating apps/things people want in the future. Money is not a dirty word. You can still make money with open computing. With all the copyright bullshit linux could have a good opening if they'd just get on the ball and create a business out of it.
Linux suffers from being suffocated by geeks who really don't grasp that the user doesn't want to have to think, the user wants a magic box that adds value to their lives. This is why things like Steam took off and 'app stores'.
I can see an argument being made that people don't want an "operating system", they want a computer. And when most people say computer, they don't mean the box. That's what geeks say. When an average person says computer, they mean all the applications, peripherals, internet access, etc., that all gets packed into the magic box.
Linux and its supporters have never quite managed to grasp the Magic Box school of thought. Until they do, they'll never be a competitor. This is a cultural problem, not a technological one. Look at Apple. First we ignored them, then we laughed at them, then somehow, overnight, OS X became a contender and Apple became a massive corporation. How did that happen?
Hint: Apple doesn't sell 'operating systems' or 'ipads' or whatever. They are selling an experience. And if you ask the average person what the Linux experience is... they'll look at you, facepalm, and say flatly "I couldn't get the damn thing to work."
Linux vendors need to sell an experience, not a product. It needs to be well-supported, preconfigured with everything the average person wants on a computer (or whoever their target demographic is... IT managers, server lackies, whatever...), so all they do is push the button and there it is. It. Just. F*cking. Works.
#fuckbeta #iamslashdot #dicemustdie
http://www.youtube.com/watch?v=gvdf5n-zI14
It seems to me this isn't a Linux issue. Was Microsoft ever just an OS vendor? Was Apple? Sun?
Maybe this is the key. The OS vendor has a unique advantage in positioning its own software; this, coupled with potentially the best understanding of the inner workings of its OS, hints to me that an OS will only really take off (in terms of market share) if a strong vendor invests in developing basic package - the kind of software you use every day, which shapes your opinion of the entire OS's user experience, and in a way your expectations from any piece of software running on the OS.
Most Linux distros lack a sustainable business model. They expect people to pay for something they can get for free.
RedHat and Suse are both a success because it's not just a distro. It's also a support structure for the OS, which is what businesses need.
Many times, a technical person looks at it and does not care. "Let me use my favorite distro this week.". But what happens when that person leaves the company and a new guy comes in with experience in a different distro? Sure, we can catch on as techies.. it's what we do. But it's a gap to get there in time, which can cost a whole lot of money.
I'm sure Redmond does not mind as many fragments as possible. Honestly it's hurt Linux much more than it's helped as far as business adaptation.
Lets face facts: Execs want numbers, not quirks. Show them how much money they can save by going with RedHat, response time on support issues, security information for SOX and E&Y auditors, etc.. and that's your ticket in. "My Gnome tool bar roxxors in Favlinux 6.0zers" is not something businesses want, need, or look at.
Frags are fine for the geeks that want to play. I'm sure there are some good things that come out of those and get added back in to the stream for Business Linux. I can't count any, but I'm sure someone has some. Just keep it out of the VP's office, and get them a supported version of Linux.
-The wise argue that there are few absolutes, the fool argues that there are no probabilities.
It is not about "cloning the distro". Anyone can download the tree in its current state. The value added is in the talent that maintains the codebase, makes improvements, applies the latest security updates, implements bugfixes, and helps the product evolve. In the case of Mandriva, there is Mageia, which is made up of many of the maintainers from Mandriva who have anticipated trouble and decided to break away from Mandriva. In other words, Mandriva the company can die, and Mandriva the product essentially lives on as Mageia.
Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
> Theres a reason that after 20+ years Windows has won.
Yes. The market was already dominated by MS-DOS.
All of these "helpful suggestions" are just total nonsense that tend to ignore the actual facts.
The differences between the various flavors of Linux are mostly overblown. They all use the same basic core components. Although some are better at "packaging" than others, libfoo is still libfoo whether it's Ubuntu or Mandrake.
A Pirate and a Puritan look the same on a balance sheet.
RedHat's paid support model is a decent idea, but most people don't want to pay, because if you have an IT person who can support the thing a little bit, then s/he can support it completely. Even so, I think certain features might be worth paying for:
1) Phone support for all aspects of operation, including Sendmail and Apache config, SSL certs, etc.
2) Priority updates and custom fixes
3) Ability to perform reliable in-place upgrades forever, even across major revisions.
4) Hardware sales and support maybe?
I know when I stopped using mandrivia, it was the moment that they switched names from mandrake and would only offer the new version (11?) if you bought the disc direct from them.
Which might have been worth while if it was not just a generic as hell redhat with a graphical installer (ohhh)
With Mandriva dying, they will probably take Scalix down with them.
The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
One big (should I say HUGE) reason what cause someone drop out from markets is that someone else enters to same market and is not depending sale income like the others already on market.
Example. Canonical would not exist if Mark Shuttleworth would not be spending his personal money to artificially maintain Canonical up.
The situation is exactly the same as someone is selling handmade product A on corner of street and every penny what is gained, is needed so the production can be maintained. Then one rich guy choose to drive that person away from the market. So he use money what his daddy has and as his daddy is millionaire, the new kid on the block can lower the street price and steal customers. No one can not compete against that one.
Same problem is with stock markets... Not all people can get enough loans to start a new company. Especially when there are bigger corporations with dominant market position or other way a constant incomes what they can spend.
Microsoft can do what ever it wants with money what it gets from Windows and Office sale... And it does not need to compete to maintain that money... WIth that money, Microsoft has maintained PC dominant market position and bought the gaming console markets for itself and even is now buying the smart phone markets for itself unless customers steps against it. Sony made same thing with PS3 on the HD DVD and Blu-ray war. They bought the market with PS3 Blu-ray drive.
Canonical has done same thing for Mandriva and other commercial Linux distributors what has been dependable of income of selling their distribution, their support, their service and maintenance tools etc.
Starting a company first by gathering funds for it, is needed when everyone are small on market and there is space for everyone. But when you are competing against big corporation, they can just wipe their asses and light their cicarettes with bills and laugh doing it while driving competitors away.
If Mark Shuttleworth would really want to support Open Source, he would have spended money directly to different Open Source projects, instead starting a own company in tax paradise (Man Island) to avoid taxes and starting a own distribution while same time stealing name of Linux operating system and promote their own Ubuntu distribution as "new Operating System". And while doing that, Mark has blessed the actions to steal income from other upstream projects like Banshee.
And the goal of the Mark was to gain enough fanatic Ubuntu followers who would support and price Canonical like it would be Apple 2.0 and that way to drive everyone out of the markets by giving the false information how Canonical is making a own OS, how they are the developing party of Open Source Projects and how they have managed to get everything up what they include in Ubuntu, leaving the upstream, original developers and communities without mentioning.
All that is legal, but it is not ethical or anyway related to Open Source honorable ethics. It is like stealing others fame and doings by presenting them as own...
This is why I am and will be a Debian GNU/Linux supporter. Cannonical's Ubuntu is only as powerful as its Debian GNU/Linux underpinings.
RedHat, Suse and Canonical all sell support, not Linux and other Open Source software. You pay for RedHat (the most successful FOSS vendor) to have access to RHN for package updates, someone to call for support, training and certification, and a conduit back into the FOSS community. Suse is similar. Canonical still has a way to go in the enterprise space but has a solid financial backer, and is making money using FOSS to provide services. In fact you can include Amazon, Google and a host of others as successful companies that leverage FOSS to provide services.
Their business plan doesn't seem to involve extracting money from the actual users of the product by and large, but rather selling the users as a product. For example, Ubunutu ships (last I checked) with the ability to buy from Amazon MP3 trivially, conveniently with Canonical's referal id. I'm not sure the details, but I believe Google pays them some to be the default search engine. Their ambitious future plans seem to revolve around having an "Ubuntu media store", as well as convincing someone to buy into their platform for set-top/embedded tv usage. My gut reaction is to be skeptical, but then I realize the TV embedded platforms are highly fragmented and seemingly immature and I don't see them as particularly disadvantaged compared to Boxee or Roku in terms of a platform to build upon, though the latter have worked more logistics with commercial content providers.
Whatever the case, they do have a lot of mindshare in the linux server market. Mostly its among those who don't want to pay (or have a mix of support/no-support scnarios to balance) and find the RHEL/CentOS/SL/Fedora landscape to be a bit suboptimal. RedHat might need to stop pretending they are selling an OS and let people easily acquire it for no cost. As it stands if you never call support you actually have a nicer experience with CentOS than RHEL aside from lagging in release cycle.
SuSE's share in Europe still seems pretty strong, so they aren't out of the game just yet.
XML is like violence. If it doesn't solve the problem, use more.
And every major version update still fucks up all my video card configurations (not to mention a bunch of other stuff). Try explaining to your wife over the phone: "Sorry baby, you shouldn't have hit update while I was at work. It's simple, just open up the terminal on the desktop, SSH to the laptop and replace xorg.conf with xorg.conf-backup". Her responding being, "This computer is stupid. Why can't we use windows like normal people?".
The whole premise of this article is wrong. During the time when Mandriva was Mandrake, the Linux OS part of Mandrake was profitable. However, they diversified into Educational Products, that were going to be sold to European schools. That business lost a ton of money. They went bankrupt and reformed as Mandriva.
Ubuntu sort of took the power user desktop niche away and I don't know if Mandriva could have been successful with Ubuntu there. But Mandrake did exactly what the article suggests.
No. People universally distrust penguins. They are too cocky and pretentious in their little tux's. If only penguins were sweet and juicy like an apple and translucent like a window. Instead we get these little bone and blood filled over-dressed pests that you can't see through at all.
Redhat for instance only has a few percent of the packaged apps of Debian.
To be fair, the 'core' RHEL packages are a bit more thoroughly tested than Debian's universe. There are also add-on repositories, though RHEL doesn't make it quite as trivial to add. An example of it not being so rosy on the debian side, the roundcube webmail package was (still is?) completely unusable as it calls out a php configuration that will not be implemented by the current php packages. An upstream update to roundcube was available to work with the newer php situation, but debian had packaged the newer php and older roundcube, making things *not* 'just work' and indeed forcing you to leave the .dpkg versions behind if you wanted it to work.
The package manager for Redhat is inferior.
I have no qualms about rpm compared to dpkg. With yum, I also have no qualms compared to apt. I will say rpm more elegantly coped with the i386/x86_64 mix than I saw .dpkg based distros achieve.
Upgrades are a non-event with Debian, Redhat recommends a clean install and migrate data for every upgrade.
You *can* upgrade RHEL in pretty much the same way. Just like debian, however, there are some awkward scenarios when you do it that way on occasion. For example, my php install was hosed on my last dist-upgrade. Some stale config files for a formerly external module (IIRC, sqlite) brought all php scripts to a halt. It wasn't difficult for most skilled admins to identify the issue and resolve, but it represents an unknown/unexpected delay and there are many Enterprise IT shops that would actually be stopped in their tracks until someone came and bailed them out.
XML is like violence. If it doesn't solve the problem, use more.
I'd have done it myself if my mod points didn't vanish yesterday. I've certainly been the sort of geek who hasn't done well in communicating with others when it comes to technical matters. Despite years of bugging friends and family members to "just get a Mac" every time I had to give out free tech support, no one ever did because I didn't/couldn't articulate the reasons why this would be a good idea. I think I've learnt my lesson, and have been able to get people to at least start playing with *nix by actually *showing* how it's not so scary to use and how easy it is to run plenty of Windows software through WINE.
It's called user control and privacy. 99.95% of people don't care about that too much, but every Megaupload that happens inches people a bit closer to realizing that no control is maybe not all that free.
It's interesting that the Department of Defense in the US is using more and more open source software, even while lots of people are saying "My data? Who cares?" Once control is worth something to you, there's no real alternative, ultimately, to FOSS. Or writing your own custom software.
Google, Amazon, the majority of servers, the list could go on forever, all wouldn't exist without linux. Apple strapped on the rocket engine known as BSD, but I'd be surprised if BSD is being paid by them. That doesn't seem like Apple's style.
Linux is adding unmeasurable value. All it needs is a different model of how creativity is rewarded.
We should be censusing usage and paying creators. The more your product was used or enjoyed, the more you'd get paid. In that world, linux wouldn't have a thing to worry about. (And, yeah, I know the nitty gritty of censusing and paying out is really complicated and it could never work perfectly. But it could work well enough to funnel a lot more of the rewards to the actual coders, writers, artists, musicians, than the few measly percent the current system does.)
Are you talking about a Virtual Private Server, or hosting your own server in a colocation facility?
The company I work for has Debian VPS slices, so there's that... But if you're looking for an OS X slice... I think you'd have to use some sort of hackintosh for that.
All the world's a CPU, and all the men and women merely AI agents
because sooner or later the government at the behest of their bankster & corporate overlords are going to pull the rug out from under internet freedom and the internet will be reduced to online shopping at your government/bankster/corporate approved websites, forums like your beloved slashdot will be a thing of the past since these evil overlord dont want to be bothered with filtering and approving all the comments, so the internet will resemble an interactive version of the "shopping channel" much like what you have on your local cable television, I will pull the plug and cancel my ISP account when that happens.
Politics is Treachery, Religion is Brainwashing
Mandriva was also selling Mandriva Directory Server - which was a good product IMO. Isn't providing management/services products making them "more than just an OS vendor"?. Novell was doing exactly the same thing with eDirectory/Zenworks.
nope, Debian gets a little stale before its next release while Debian-derived distros have newer kernels and apps. That's never been a problem for me on servers (it's my favorite Linux server distro) but on a desktop or laptop that makes problems.
Mandriva is a very good platform for headless applications such as remotely monitored CCTV systems (I speak from experience, having deployed Zoneminder several times). Perhaps the vendor ought to be considering specified hardware solutions (not just Mandriva, all of the major distributions)? I can certainly help there with a spec for a multi-source CCTV system (32 cameras!)
Operation Guillotine is in effect.
LOL. Point taken.
But lets just say that vast majority of people who might try to replace Windows with any current version of Ubuntu would probably succeed, because the installer is just that good.
Not a fan of Unity either.
Sig Battery depleted. Reverting to safe mode.
Bolt on a gaming service, and actually pay Nvidia/ATi to ship binary driver support. none of the free distros do this, and they all suck for usabiltiy of games. Also hire some wine devs to fixup older game support in wine and integrate themes etc and you'd have a pretty reasonable paid distro. Make deals with humble bundle, LGP, and ID Software to get more titles on your distro. Even include demos/full games. I think a distro could actually sell well with that. Remember the Cedega/Mandriva Sims bundle? Right idea, just needed to have some more titles/aim at more core linux users. I would license a AAA RTS like starcraft 2 or something similar maybe Heart of the Swarm, and bundle it with the OS.
Which is Debian based, IIRC. As is Knoppix, to which Kanotix is closely related. Knoppix was there first and is by far the more mature (and way better looking/performing).
Operation Guillotine is in effect.
Back in the day...Mandrake had a thing called MNF - Multi Network Firewall. I used it and it was great, but it disappeared for some reason. I think if they would have kept headed down that road, they would have done much better, but they started having lots of issues, even back then, that were insurmountable by anyone at or near the helm of the company.
"My immediate reaction is "WTF? What kind of moron doesn't make things 64-bit safe to begin with?" Linus
-Windows for games and Active Directory-managed MSOffice-dominated corporate offices.
-Mac OS X for creative types and the content creators for the aforementioned corporate offices.
-Linux for the sysadmin to play with at home and, at work, to have running on an old box in the server room to do a task that a Windows server could probably do just fine, but not as efficiently, and is in constant danger of being replaced with a Windows system, just so the SOX manager will be happy.
Up, Up, Down, Down, Left, Right, Left, Right, B, A, START
Indeed I just moved from Mandriva to Ubuntu because the last Mandriva update crashed everything on my machine. And I was almost shocked to find Ubuntu *easier* than OSX on a couple of point (e. g. capable to run an external 3G modem without extra sw install, and share immediately this connection via wifi straight from a permanently visible system menu).
So probably yes I'm among those non-geek users that have been driven to Ubuntu just because of its fame. But it works.
Whenever I have some time I'll try a couple of other distros among those you advocate for here -but indeed this requires time. And Mandriva borking its upgrade didn't overmotivate me...
Herve S.
I couldn't agree more with the post above.
If I really have to add something, for me, in order to be instantly useable by anyone for work (not development), the current Ubuntu only needs to add some extra repositories in its default list, so that the end-user finds any application he heards of is easily installable.
That's just the only thing missing for instant everyday use -and instant installation.
Herve S.
Sorry for coming back to this old theme, but it seems to me that Mandriva just didn't have a niche to fill. Debian/RedHat have different parts of the server market. Suse has always had a niche market, and deals with other vendors might help. Ubuntu has pretty much cleaned up the "Just works on the desktop" market (whether or not that reputation is justified). Mandriva seemed to be aiming at something like the Ubuntu market, but there just wasn't enough room for two.
Yes, yes, yes to all the technically valid points about how distros are largely collections of files from elsewhere, about how any distro can therefore do anything if you hack it enough, etc. But, if we're talking about markets, what you get when you open the box is quite important. And what you seemed to get with Mandriva, at least at first glance, was "Like Ubuntu but with less resources behind it."
And yes to the possibility and maybe even the desirability of a thousand distros. But I can't see how more than a few of those distros can make serious money at any one time.
Virtually serving coffee
Would Microsoft or Apple survive in any recognisable shape with just OS sales?
OS's have always been lost-leaders, early on for hardware, later for other software and now for marketplaces and other services.
Microsoft's juggernaut rolls on your back, precisely because MS depends on geeks like you to do all the hard work that people think is free. If everyone had to pay for the $1000 of your time you gave away, they would see the advantages of Linux or even Mac. So stop insulting yourself by giving your time away for free... aren't you worth it? Let people really understand the pain of Microsoft.
The key to survival for a linux distro is to do something SIGNIFICANTLY unique from other distros.
Look at any of the top distros, they either do or are living off of the "did".
Most people (at least in my part of the world) have grown up with the expectation that "you get what you pay for". The corollary to that is that if something is free then it's worthless - regardless of whether people conciously think that. Yes, everybody wants a free Ferrari, but only because the value of the Ferrari has already been established by it's exhorbitant price. Quit giving Linux away, and set the price at $200/seat then you will see people start to be interested.
You never really know how close to the edge you can go until you fall off.
That is not an answer.
That's just more of the same stupid empty rhetoric.
A Pirate and a Puritan look the same on a balance sheet.
Oh. So this is the best that anyone here could come up with? Really. I have to de-compile the thing before it's obvious that anything has improved what so ever? That's just stupid.
As always, one wonders how Microsoft ever stays in business with this crap.
A Pirate and a Puritan look the same on a balance sheet.
FreeBSD would do fine if they tried pushing PC-BSD against Linux as far as desktop OSs went. Only thing - during the first instell, one has to know to some of the pitfalls one will run into while going about it, but if any company were to pre-install them on desktops, they'd be fine. FreeBSD also does well as a firewall & router (pFsense) and has some other distros as well, but from what I understand, for the consumer desktop, none as great as PC-BSD.
Comment removed based on user account deletion
It's true that Gasse wanted a ton of cash if Apple wanted to buy, but Be, despite the BeBox, was apparently not ready for the market. Or else, Motorola, Power Computing & Umax, who were building PREP boxes, once they lost their MacOS licenses, could easily have switched to Be, and started another platform, for which Be would have been both the OS, as well as the software vendor. Unfortunately, never materialized.
Except that Ubuntu may put libfoo under /etc/somewhere, while Mandrake may put libfoo under /etc/somewhere_else/. That's one more problem w/ Linux - depending on the distro you are using, don't be surprised if you can't find the config file in the same directory as in another distro. Something that I've heard ain't so much of a problem under the BSDs
I think one of the things you miss is that customers *will* pay for things like wipe-and-re-install on Windows because it's worth it to them to keep being able to play their games and run their programs because those are Windows games and Windows programs.
People don't buy an operating system to run an OS - they buy it to run programs.
Linux, for most people, is *not* better. It won't run all of the programs that people use. For them, the alternatives are Windows or a Mac.
When's the last time you or anyone you know paid for linux? Or linux support? Consumer linux is never going to make money. Look at the latest feeble attempt - rebadging an obsolete $120 Zenithing C71 tablet and trying to sell it for $260 as a KDE tablet. You can tell the dev lives in Calgary - he has brain freeze. Worse, his promotional video is a fake - it was done on a 14" or 15" laptop, not a 7" tablet. And yet people "oh" and "ah" - and we wonder why we're labeled freetards???
As for updates to Windows systems, I had a series of updates trash both my opensuse systems - and I'm not alone. One of my friends (who didn't make the mistake of upgrading to 12.1) has had the same buggy updates turn his computer into a box that can only run one program at a time. If he's running Thunderbird, he has to exit it before he starts firefox, or the machine reboots. When he wants to write an email, he has to boot into Windows so he can have both a browser and libreoffice open at the same time. Why? Because open source is too often just crap.
Grab the source for the programs that make up a distro and compile it from scratch. I did that last month. The number of compiler warnings for stupid, completely avoidable problems (comparison between signed and unsigned, invalid comparisons between types, comparison always yields true, invalid type, bad pointer, conversion from blah blah blah, etc.) - it's not just eye-opening, it's shocking.
Or take programs that you think run okay, and instead of launching them by a clicky, do so from a terminal - and watch the error messages flow.
In the end it doesn't matter - there won't be a single disto left with any decent following a decade from now - everyone will just go online, pick a build service, pick the packages they want, the customizations, and download their own personal distro - or mix and match however they want. Crap like Shuttleworth betraying his user base in a desperate attempt to try to monetize his investment will be a thing of the past. Good riddance. The sooner he leaves, the better for everyone else.
Then again, this is the year Canonical officially starts dying. January was the whole UbuntuTV fiasco. The same CES show they intro a tv that they're running code they downloaded from samygo.tv on a rooted samsung, Lenovo shows up with a tv running Android 4.0, facial and voice recognition, motion detection, etc.
This week was the semi-official abandoning of both Kubuntu and Xubuntu.
What's coming for March? The answer to that one is easy - who cares? Shuttleworth will continue to make announcements like a kid with ADHD on a sugar rush, and people will continue to go "yeah, yeah, whatever ..."
Let's call it what it is, Anti-Social Media.