Slashdot Mirror


Wikipedia Didn't Kill Brittanica — Encarta Did

rudy_wayne writes "The end of Encyclopedia Britannica has been widely reported and its demise has been blamed on Wikipedia. However, this article at Wired points out that the real reason is something entirely different. 'In 1990 Britannica had $650 million in revenue. In 1996, long before Wikipedia existed, it was bankrupt and the entire company was sold for $135 million. What happened in between was Encarta. Even though Encarta didn't make money for Microsoft and Britannica produced its own encyclopedia CDs, Encarta was an inexpensive, multimedia encyclopedia that helped Microsoft sell Windows PCs to families. And once you had a PC in the living room or den where the encyclopedia used to be, it was all over for Mighty Britannica. It's not that Encarta made knowledge cheaper, it's that technology supplanted its role as a purchasable 'edge' for over-anxious parents. They bought junior a new PC instead of a Britannica. When Wikipedia emerged five years later, Britannica was already a weakened giant. It wasn't a free and open encyclopedia that defeated its print edition. It was the personal computer itself.'"

34 of 288 comments (clear)

  1. Finally by Anonymous Coward · · Score: 5, Funny

    It's nice to finally see a slashdot article that blames Microsoft for something.

    1. Re:Finally by Anonymous Coward · · Score: 5, Insightful

      And it's nice to see that the "editor" managed to correct one of the misspellings of "Britannica" in the summary.

    2. Re:Finally by just_a_monkey · · Score: 5, Funny

      If only there was somewhere one could look up how things are spelled...

      --
      How inappropriate to call this planet Earth, when clearly it is Ocean.
    3. Re:Finally by mcgrew · · Score: 5, Informative

      Actually it blames PCs, not MS, (it gives Grolier the same treatment as MS) but it mostly blames Britannica itself for being late to the digital party with a crappy CD. In short, Britannica failed because the folks who ran it ran it incredibly poorly.

    4. Re:Finally by Zemran · · Score: 4, Informative

      But as usual the summary is completely wrong. They switched many years ago and they are still going strong. The only thing that has changed now is that the printed version now only represents 1% of their revenue so they have decided to drop it. The company is still as strong as ever and has lots more markets in education etc. that it never had before and there is no competition for them yet. Wikipedia is not competition as it is not verified and most reputable universities and research institutes etc. will not accept citations from it, and who even knows where Encarta went.

      --
      I love stacking my barbecues in the shed at the end of summer - you can't beat a bit of grill on grill action.
    5. Re:Finally by conlaw · · Score: 5, Insightful

      Actually, the best bet nowdays seems to be typing a word the way you think it's spelled in as a Google search. They'll generally correct it for you; for instance typing "numonya" brings a prompt for "pneumonia." The old "look it up in the dictionary" doesn't work unless you already have a pretty good idea of how the word is spelled.

    6. Re:Finally by tlhIngan · · Score: 5, Insightful

      The company is still as strong as ever and has lots more markets in education etc. that it never had before and there is no competition for them yet. Wikipedia is not competition as it is not verified and most reputable universities and research institutes etc. will not accept citations from it, and who even knows where Encarta went.

      Incorrect.

      Wikipedia NOR Britannica are citable sources. EVER. Nor any other encyclopedia. They may be citable in grade school, but not once you get to university.

      It's always been that way, and it affects all encyclopedias and Wikipedia equally. It does not matter at all if Britannica verified everything.

      Encyclopedias are not primary sources. They never have, and never will, be citable.

      The whole point of an encyclopedia is to gain knowledge in a general sense. If you know little about a subject, an encyclopedia works great because it gives you background information to begin your hunt. Even better, it's got a references section that helps direct you to the primary sources to which you can look up the information and get a deeper understanding. And THOSE sources are citable.

      The same goes for Wikipedia. Ignoring errors and edit wars, Wikipedia will never be a primary source (and they aim not to be, either - no original research). Wikipedia's got an advantage over Britannica in that it has a lot of pop-culture articles and thus is more useful.

      The quickest way to get laughed out of higher education is to cite an encyclopedia. Britannica, Encarta, Wikipedia, it doesn't matter. It doesn't even matter who's an authority figure. When you're doing research, they're excellent starting points because they cover the general background and have the much-needed reference section of every article to launch your research.

    7. Re:Finally by multimediavt · · Score: 4, Insightful

      Actually, the best bet nowdays seems to be typing a word the way you think it's spelled in as a Google search. They'll generally correct it for you; for instance typing "numonya" brings a prompt for "pneumonia." The old "look it up in the dictionary" doesn't work unless you already have a pretty good idea of how the word is spelled.

      Yep. That's why tagged the article "websearchkilledit". Not specifically Google, as Google wasn't there at the beginning, but web search in general made Britannica obsolete. The web, then the ability to search a repository or index of it. Altavista? Trying to remember the first big web search site...

  2. Uh oh by SJHillman · · Score: 5, Funny

    I still have my Encarta CDs. Does that mean I'm harboring a murderer?

    1. Re:Uh oh by ColdWetDog · · Score: 4, Funny

      No, it means that you should clean up your room. Or maybe try to sign up for a stint on horders.

      --
      Faster! Faster! Faster would be better!
  3. Encarta killed Brittanica by PPH · · Score: 5, Funny

    [citation needed]

    --
    Have gnu, will travel.
    1. Re:Encarta killed Brittanica by Megahard · · Score: 5, Funny
      --
      I eat only the real part of complex carbohydrates.
    2. Re:Encarta killed Brittanica by jank1887 · · Score: 4, Funny
  4. And brittanica did not see the threat by glaqua · · Score: 4, Insightful

    I remember being at a trade fair of some sort shortly after Encarta came out. I had a copy and immediately saw that multimedia versions would eventually kill the paper version.

    So I asked the Brittanica rep when they would have their electronic version out, and the attitude was literaly "its a passing fad, people we will always want the book version".

    I think that phrase "its a passing fad" should almost qualify as investment advice. take a hard look at the passing fads, and buy in early! or even better, short the company that claims their threat is a passing fad.

    1. Re:And brittanica did not see the threat by Anonymous Coward · · Score: 5, Insightful

      Damn straight, my Segway stock is going to go through the roof. That and "push media" companies with VRML sites.

    2. Re:And brittanica did not see the threat by Anonymous Coward · · Score: 4, Funny

      We've always been at war with Eastasia

    3. Re:And brittanica did not see the threat by nine-times · · Score: 5, Insightful

      I had a copy and immediately saw that multimedia versions would eventually kill the paper version.

      Yeah, that's the thing-- it wasn't Encarta per se. Encarta was terrible and useless. What really caused the decline in sales was the *idea* that encyclopedias would eventually be digital. What some people may not remember is that Encyclopedias were very expensive, and so they were considered an investment that would pay off over several decades. It was a source of a wide world of information that you otherwise wouldn't be able to access without going to a library. Once people realized that the information might be available in digital form within the next few years, it no longer made sense to invest in something that was supposed to pay off over decades.

      So it wasn't that Brittanica lost out to Encarta, though it may be that Encarta helped some people realize that the paper encyclopedia was doomed.

    4. Re:And brittanica did not see the threat by billcopc · · Score: 5, Interesting

      That's not selection bias, that's educated wisdom.

      Anyone in 1996 had to be quite the luddite, to not see where this computer "fad" was headed. I'll even say that if a Britannica rep saw Encarta, and did not immediately shit bricks, that person was infinitely dumber than their own gullible customers.

      For myself, growing up, Britannica was the most vibrant example of informercial-style deceptive marketing. Corny actors, offers for a "free promotional booklet", a big dumb 1-800 number with repeated commands to "Call NOW!", and some bullshit gift for ordering in the next 15 minutes, because the one thing you really want when buying a shelf of useless books is even more useless books to litter your coffee table.

      I really cannot think of any occasion where the two-paragraph overview from a printed encyclopedia ever helped me accomplish anything. If I needed to study something specific, I went to the library and borrowed a few books on the topic. I didn't need to spend $1500 on a bunch of superficial books edited by non-experts, just as I wouldn't spend a penny on Wikipedia today. Encyclopedias are what you read when you don't really care all that much about the subject.

      --
      -Billco, Fnarg.com
  5. Meh. by flirno · · Score: 4, Insightful

    I doubt this. Encarta wasn't all that useful to me when it could have been. I still went to paper encyclopedias or used search engines. Now wikipedia has replaced both avenues. But Encarta wasn't even on the list. I looked at it a few times and couldn't take ti seriously as a resource.

    1. Re:Meh. by ColdWetDog · · Score: 4, Insightful

      Encarta didn't have to be useful. As TFA points out, most people didn't crack open their copies of Encyclopedia Britannica (although it appears from the anecdotes around here that the Slashdot demographic, as is typical, is behaves completely different from the rest of the human population).

      It was a status symbol, an attempt in some way to mitigate the boob tube. Sort of an intellectual comfort blanket.

      --
      Faster! Faster! Faster would be better!
  6. not quite by Anonymous Coward · · Score: 5, Interesting

    Microsoft first plan was to produce a digital Encyclopedia Brittanica, but the guys at "Encyclopedia Brittanica" declined, therefore they Brittanica killed Birttanica.
    Source: I'm old and I remember that happening.

  7. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  8. TFA's premise is right but... by mykepredko · · Score: 4, Insightful

    I would argue that Encarta, rather than supplanting encylopedia's in people's houses showed how unnecessary they are (which was confirmed by Wikipedia).

    I confess to buying a couple of copies of Encarta, looking through them and seeing that they were okay - not as good as a set of Encyclopedia Britannica but you could toodle around and look up stuff. But, I was always disappointed in Encarta's depth of information as well as the limited pictures and videos (which were why you were supposed to buy the darn thing in the first place). So, it fell into disuse pretty quickly and the kids used the library for their projects (which is arguably where they should have been doing it in the first place). People got out of the habit of looking to an encyclopedia in the home.

    Then along came Wikipedia which really fulfills the promise of a computer based encylopedia with links to images, videos, references you could cite/confirm, etc. which reduced an encyclopedia's usefulness to just being raw materials for quirky leather bound furniture.

    myke

  9. They forgot to patent by Logger · · Score: 5, Funny

    If only Britannica would have patented cataloging a large amount of factual information in an indexed fashion...

  10. Misleading headline on summary by DragonWriter · · Score: 5, Informative

    I doubt this. Encarta wasn't all that useful to me when it could have been.

    Depite the headline on TFS, TFA (and even the body of TFS) says the PC displaced the print encyclopedia, not that electronic encyclopedias, or any particular one of them, did. Encarta is mentioned as one factor that helped Microsoft promote the Windows PC in this niche, but the contention isn't that Encarta displaced Britannica as a source of knowledge but that the personal computer displaced the print encyclopedia as a parental purchase.

  11. This is a real Kodak moment! by LeenusT · · Score: 5, Funny

    Hmmm, I've seen this situation somewhere else in the world...

  12. Consider this thought experiment by djl4570 · · Score: 5, Interesting

    Find some old encyclopedias, A set from each of the following years: 1920, 1930, 1940, 1950, 1960 and so on
    Look up the following in each set:
    Israel
    Communist
    Transistor
    Ku Klux Klan
    Nazi
    Steel

  13. Britannica's business error by ODBOL · · Score: 4, Insightful

    I was acquainted with some people at Britannica in the 80s and 90s, and others in publishing (not well enough acquainted to be a leak, just to form an opinion that might have value). It seemed to me that Britannica was stuck on being the encyclopedia that everyone wished they could afford, rather than the encyclopedia that everyone used. Similar things happened in other domains where the effective price point changed suddenly. You go from being the dominant choice in a small but expensive market to being almost nobody's choice in a much larger and much cheaper market.

    I think that it's the same phenomenon that killed Apollo. They had the best (pretty much only) desktop research computer workstation, only affordable by very well funded labs. SUN Microsystems offered a much cheaper, inferior box, running a UNIX that was not yet as well engineered as the Apollo proprietary system. But the new, cheaper box, and the preponderance of UNIX on research minicomputers, provided a UNIX solution for almost everybody. Soon, even those who could afford Apollo found it more effective to buy lots of UNIX instead of a little bit of Apollo. I remember an almost tearful Apollo engineer, toward the end, promising that they were finally going to provide UNIX and cut their price. It was too late.

    --
    Mike O'Donnell http://people.cs.uchicago.edu/~odonnell/
  14. Selling computers by spudnic · · Score: 4, Interesting

    This article is very true. At the time Encarta came out I was working for a company that sold PCs. We were located in an area where there were many affluent African American families. Not being raciest by any means, but typically all we had to do was bring up the article on Martin Luther King and start the "dream" speech video and they just had to have that for their kids. Encarta sold the computer.

    --
    load "linux",8,1
  15. Re:Disagree. by TheRaven64 · · Score: 4, Interesting

    You obviously don't remember the '90s very well. Multimedia was the selling point. Remember the MPC1 and MPC2 specs? Every computer came with a CD ROM drive and a sound card. A lot didn't come with a modem. Windows 95 even shipped without a web browser, but you can bet most computers from the time were bundled with Encarta, Thompson or similar. In 1993, you could probably have put most of the contents of the web on a single CD.

    --
    I am TheRaven on Soylent News
  16. Re:Well I disagree with you... by powerlinekid · · Score: 5, Interesting

    Agreed. We bought a new PC back around '95 which came with Encarta. While we did have internet, I have fond memories of browsing through Encarta just looking through the articles. The one that most stands out in my mind was the moon landing page which had the actual video footage of Armstrong first stepping down. Brittanica couldn't compete with that.

    --

    can't sleep slashdot will eat me
  17. 1946 Britannica by ODBOL · · Score: 5, Informative

    Which I grabbed opportunistically at a library sale.

    It calls itself "A New Survey of Universal Knowledge," and the founding date of 1768 is easier to find than the revision date.

    Israel, quoted in entirety: "ISRAEL, the national designation of the Jews. The Hebrew name means "God strives" or "rules" (see Gen. xxxii. 28; and the allusion in Hosea xii. 4). It was borne by their ancestor, Jacob, the father of the 12 tribes. For some centuries the term was applied to the northern kingdom, as distinct from Judah, although the feeling of national unity extended it so as to include both."

    Communist: no entry. There is an entry of 2+ pages on "COMMUNISM, a term often loosely used to denote different systems of social organization aiming at common property of the means of production, or at an equal distribution of weath and income, or at both. ..." The bulk of the article refers to the Russian revolution and subsequent communist government. It is fairly free with the author's negative opinion of Russian communism.

    Ku Klux Klan: about 1 page. "KU KLUX KLAN. There have been two distinct organizations of this name in American history. The first Ku Klux Klan was an outgrowth of the tense feeling in the South during the reconstruction period succeeding the Civil War; the second was organized during the World War and attained is greatest strength in the period of social and economic readjustment which followed the restoration of peace. ..." I find this article more objective in tone than the one on communism. It refers to the "scalawags" and "carpet baggers," and appears to accept the view of an over-reaching reconstruction, and refers to the first Klan as "a more or less successful revolution against the reconstruction and an overthrow of the governments based on negro suffrage or 'Carpetbag' government."

    Nazi: about 1/3 page. "NAZI, a popular abbreviation for a member of Adolf Hitler's National Socialist German Workingmen's party (Nationalsozialistische Deutsche Arbeiterpartei, commmonly designated by its initials, NSDAP). ..." More objective in tone than the article on Communism, similar in tone to the one on Ku Klux Klan. I can't resist the last sentence: "Today, just as Christians draw their faith from the Bible and the words of Jesus, so Nazis find the expression of their faith and beliefs in Hitler's book,My Battle (Mein Kampf), and in his speeches and decrees."

    Steel: only a reference to subsections. "STEEL: see Iron and Steel; Wire Rope; Bessemer Steel; Structural Engineering; Open Hearth Steel; High Speed Steel; Manganese Steel; Molybdenum Steel; Mushet Steel; Nickel Steel; Nickel Chromium Steel; Tool Steel; Tungsten Steel; Vanadium Steel; Nitrogen Hardening; Stainless Steel; Steels, Alloy; Alloys; Pressed Metal; Sheets, Iron and Steel; and other specific headings." "STEELS, ALLOY" covers more than 3 pages.

    Transistor: no entry. I really checked, just to be sure. One should always confirm the obvious, since the surprise value of a contradiction would be so great. The enclopedia goes from "TRANSFORMER" (the electrical kind) directly to "TRANSIT CIRCLE or MERIDIAN CIRCLE." (Notice that I quoted the previous and following entries sorta like a DNS response for a nonexistent entry.)

    --
    Mike O'Donnell http://people.cs.uchicago.edu/~odonnell/
  18. Bull by managerialslime · · Score: 4, Informative

    ... , because the one thing you really want when buying a shelf of useless books is even more useless books to litter your coffee table.

    I really cannot think of any occasion where the two-paragraph overview from a printed encyclopedia ever helped me accomplish anything. If I needed to study something specific, I went to the library and borrowed a few books on the topic. Encyclopedias are what you read when you don't really care all that much about the subject.

    I pity anyone whose knowledge of the pre-web role of encyclopedias is limited to the poster's comment.

    In 1968, my parents acquired a set of Enclopaedia Britannica ( == Yes that is the correct spelling). This was just prior to my experiencing a soccer injury that would confine me to bed for most of the next two years. I spent most of that time reading EB. (Yes, I also went to the library every week.) My time with EB did more to prepare me for college than any other single aspect of my high school education.

    (And I came from a household that housed more than a thousand books and multiple sets of competing encyclopedias as well.)

    Your "two paragraph" assertion is misleading. I still remember reading a biography of Rene Descarte that went on for pages. The article on World War II was even longer. Also, encyclopedias were never meant to be one's only source of information. Just a "jumping off" point in case the reader needed a starting point. This is the same way Wikipedia is used today. Need basic information? Use Wiki. Need more? That is what the iPad, Kindle, Nook, and the library are for.

    Many years later, EB became one of my clients. It was during that experience that I learned that almost every article was written by a college professor likely to be an authority on the subject and proofread by another prior to publication. That many articles were also written by experts in their field (i.e. Albert Einstein authored an article on Physics in one edition) is also overlooked by the poster.

    When my own daughters needed a resource in the early eighties, I did buy the Encarta, Grolier, and much later, the Britannica discs. In the internet age, my sons have no need for any of these.

    But just to rant because one did not sit still, read, and appreciate this wonderful resource for what it was, is more a reflection on the poster and less a reflection on the value of such tools prior to the internet.

    'nuff said.

    --
    Live Long and Prosper - Thanks Leonard. You are missed.
  19. Re:Nice burn on the /. types by jc42 · · Score: 4, Insightful

    Itâ(TM)s easy to see Brittanica going web-only as a story of âoeWikipedia wins, because open beats closed,â ...

    Yeah, but it does apply to this story. Except it's Encarta that Wikipedia killed rather than Britannica. As the authors point out, Wikipedia couldn't have killed Britannica, because (print) Britannica went bankrupt five years before Wikipedia was born. The current Britannica isn't the same company.

    Encarta was a more subtle case of this phenomenon, though. It really died because it cost money and only ran on one platform. If you already had a Windows box, you might spring for the $100 that Encarta cost, because it was a pretty good product. But once Wikipedia got going, by 2005 or so, Encarta was facing a competitor that was free in both the "free beer" and the "free speech" sense, and accessible from any browser. Wikipedia was rapidly becoming the most comprehensive encyclopedia in the world, it could be used from any kind of computer (and now from our cell phones), and it cost nothing to use over the cost of your computer and your Internet access. Also, if you found an error or important omission, you could fix it.

    How could a private, proprietary package compete with that? Microsoft wasn't about to open Encarta and let just any idiot edit it (and it probably would have been a disaster if they had, considering all their enemies ;-).

    Yes, "open" was only a part of the story. But Wikipedia's openness is what made them the biggest player in the game, since it gave them a million or so (unpaid) contributors. It's also part of what has kept their quality at roughly the same level as the proprietary encyclopedias, since they are inherently subject to vandalism along with editing by dummies. It's been interesting to see them do well enough to match the business world's best error rates despite this.

    It does seem that the inherent accuracy of encyclopedias has a limit, presumably because they're edited by humans. Given this, it's probably no surprise that the one that's biggest, instantly accessible anywhere, and free would turn out to be the winner. But when Wikipedia started, we didn't know that it would match the quality level of the "professionally" produced products.

    (And I suspect that the "instantly accessible everywhere" is the main reason that Wikipedia has done so well. If Britannica or Encarta had had that feature, Wikipedia may have never come into existence. Or maybe it would have; we'll never know, because all its competitors were behind paywalls.)

    --
    Those who do study history are doomed to stand helplessly by while everyone else repeats it.