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Skype To Feature Giant Ads

benfrog writes "Skype will be introducing a new 'feature' into calls for users don't have subscriptions or credit. Giant ads. They are actually calling them 'Conversation ads' because they hope the ads (as large as the picture of the person to whom you are speaking) will 'spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences.' The ads, of course, are tailored to each individual user, though there is an opt-out for that."

44 of 178 comments (clear)

  1. A recent conversation by Anonymous Coward · · Score: 5, Funny

    What the fuck is up with this fucking ad and how the fuck do I get rid of it?

    1. Re:A recent conversation by PeanutButterBreath · · Score: 5, Funny

      - What? What ad are you seeing?
      - Its some damned ad for. . . [cash register sound effect]

    2. Re:A recent conversation by thestuckmud · · Score: 2

      What the fuck is up with this fucking ad and how the fuck do I get rid of it?

      You got me. How 'bout we try Jitsi.

    3. Re:A recent conversation by ozmanjusri · · Score: 4, Insightful

      Or, I could spent a fiver, and the ad disappears.

      For how long?

      --
      "I've got more toys than Teruhisa Kitahara."
    4. Re:A recent conversation by NoEvidenZ · · Score: 2

      Yeah, I'm gonna abandon my Android phone in favour of an iPhone because Skype on my desktop PC and laptop started showing me ads.
      I don't see how this is going to push anyone towards Apple products.

    5. Re:A recent conversation by Anonymous Coward · · Score: 2, Insightful

      Skype was bought by Microsoft. Given their history of avoiding interoperability, I'd say you're screwed.

    6. Re:A recent conversation by ozmanjusri · · Score: 2

      It'll be a huge boost to Apple's proprietary equivalent,

      More likely it'll be huge boost to several scattered cross-platform alternatives like Tango, Viber, Fring or GTalk/VTok, at least in in the short term.

      --
      "I've got more toys than Teruhisa Kitahara."
  2. Can't Wait by Phoenixlol · · Score: 5, Funny

    "they hope the ads (as large as the picture of the person to whom you are speaking) will 'spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences" Hey, Grandma, what do you think of hot singles near me?

    1. Re:Can't Wait by CanHasDIY · · Score: 5, Funny

      "Mommy, why do I always see Valtrex ads when I call daddy during his business trips?"

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    2. Re:Can't Wait by Sir_Sri · · Score: 2

      Prior to the microsoft buyout that would have expected something like that. Now I would expect to see less sketchy site ads, and eventually things like trying to recognize keywords/phrases in your speech and highlighting products consistent with what you talked about. So rather than have sketchy ads you have a sketchy service.

      For all of the many things wrong with microsoft, they try and bury the sketchier side of their business from public view. But if I call my girlfriend and skype to talk about dinner, and then it looks up where we're talking to each other from, and offers sites with online ordering and delivery if we're far away, or restaurants with available seating if we're close I'm going to be more than just a little worried.

      Depending on the ads they could actually be a conversation starter. "Concert tickets this friday from 9.99", "Cinema listings for tonight". There probably is a good market for advertising like that, that's time and location sensitive, but they could be very odd.

    3. Re:Can't Wait by Genda · · Score: 5, Funny

      Because he was able to block the Cialis ads...

    4. Re:Can't Wait by kpainter · · Score: 5, Funny

      This is slashdot. There won't be hot singles ads flashing up on the folks that hang out here. There will be ads for "Fleshlight" popping up.

    5. Re:Can't Wait by cpu6502 · · Score: 5, Funny

      I'm afraid to ask:
      - What's a "flesh" light? Some kind of glowing clit ring?

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    6. Re:Can't Wait by __aaeihw9960 · · Score: 5, Funny

      God I hope you're joking. If you are not, welcome to the internet; wondrous sights await you!

    7. Re:Can't Wait by bryan1945 · · Score: 4, Funny

      He's too busy configuring his 30 Linux boxes to actually do anything useful.

      --
      Vote monkeys into Congress. They are cheaper and more trustworthy.
    8. Re:Can't Wait by kaladorn · · Score: 3, Funny

      Narcissism is optional.

      --
      -- Mal: "Well they tell you: never hit a man with a closed fist. But it is, on occasion, hilarious."
  3. Marketing.... by Sparticus789 · · Score: 4, Funny

    Marketing department: They are not ads, they are conversation starters. Therefore you should read every one, click on them, purchase something from the site, then talk to your friend on Skype about how great they are!

    --
    sudo make me a sandwich
  4. monty python did it first by fche · · Score: 5, Funny
  5. It's like they're reading my mind by Lucas123 · · Score: 2

    What's more fascinating than discussing ads? I can just imagine the Skype conversation with my wife as I'm on a week-long business trip: "Hi Honey, how are you doin ... hey, did you see that Microsoft just added new Windows Phone app?"

    1. Re:It's like they're reading my mind by Tough+Love · · Score: 4, Funny

      What's more fascinating than discussing ads?

      Squirting a Zune track?

      --
      When all you have is a hammer, every problem starts to look like a thumb.
  6. Conversation relevant ads by backslashdot · · Score: 2

    "Looks like you're going to be in the doghouse tonight. Would you like to order some flowers?"

  7. See, This Shit is Why by CanHasDIY · · Score: 4, Funny
    The Prophet consistently referred to those in marketing as "the biggest suckers of Satan's cock"

    By the way if anyone here is in advertising or marketing kill yourself.

    No, no, no it’s just a little thought. I’m just trying to plant seeds. Maybe one day, they’ll take root – I don’t know. You try, you do what you can. Kill yourself.

    Seriously though, if you are, do.

    Aaah, no really, there’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself – seriously. You are the ruiner of all things good, seriously. No this is not a joke, you’re going, “there’s going to be a joke coming,” there’s no fucking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It’s the only way to save your fucking soul, kill yourself.

    Planting seeds. I know all the marketing people are going, “he’s doing a joke” there’s no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil fucking makinations. Machi Whatever, you know what I mean.

    I know what all the marketing people are thinking right now too, “Oh, you know what Bill’s doing, he’s going for that anti-marketing dollar. That’s a good market, he’s very smart.”

    Oh man, I am not doing that. You fucking evil scumbags!

    “Ooh, you know what Bill’s doing now, he’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”

    Godammit, I’m not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!

    “Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill’s very bright to do that.”

    God, I’m just caught in a fucking web.

    “Ooh the trapped dollar, big dollar, huge dollar. Good market – look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar”

    How do you live like that? And I bet you sleep like fucking babies at night, don’t you?

    “What didya do today honey?”

    “Oh, we made ah, we made ah arsenic a childhood food now, goodnight.” [snores] “Yeah we just said you know is your baby really too loud? You know?” [snores] “Yeah, you know the mums will love it.” [snores]

    Sleep like fucking children, don’t ya, this is your world isn’t it?

    - Bill Hicks, 1961-1992

    Thank $deity Bill isn't around to see this shit...

    --
    An enigma, wrapped in a riddle, shrouded in bacon and cheese
    1. Re:See, This Shit is Why by Samantha+Wright · · Score: 2

      Is there any reason you cut his lifespan two years short? Wikipedia boldly proclaims with unquestionable veracity that he didn't pass away until '94. (And he didn't have cancer until '93. Still, that's a rough gig.)

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
  8. It's like on Facebook by cpu6502 · · Score: 2

    Where I see an ad, and I immediately post a status update about the awesome ad I just saw.
    Oh.
    No.
    I don't really do that. I won't do it on Skype either. Anyone noticing a trend with companies increasing prices this past year? Comcast raised their rates from $60 unlimited TV to $60 + $7 each extra TV. Sounds like a bargain unless you are the typical house with 3-4 TVs, then you spend more.

    Verizon raised their rates from $60 unlimited phone calling to $90 for just 1GB. Dish Network eliminated their $20/month Family Plan, so now the cheapest rate is $35/month, and my phone company just tacked on an extra $1/month for 911 service. Companies are scrambling for extra cash.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    1. Re:It's like on Facebook by noh8rz3 · · Score: 2

      and my phone company just tacked on an extra $1/month for 911 service

      Those greedy bastards!

    2. Re:It's like on Facebook by cpu6502 · · Score: 2

      Considering 911 service was Free for the last ~12 years, it is pretty greedy to suddenly add an extra dollar per month.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    3. Re:It's like on Facebook by Jah-Wren+Ryel · · Score: 2

      and my phone company just tacked on an extra $1/month for 911 service

      Those greedy bastards!

      911 is a public service. Charging for it is akin to the police billing the victims of crime when they respond to a call.

      Personally I think 911 is over-rated, particularly all of the geo-location stuff that was mandated for cell-phones and VOIP in order to enable 911 calls to automatically report locations (which has apprently turned out to be too unreliable for emergency services, but good enough for the FBI and local police departments to track people). But as long as 911 is something society in general has decided is a good thing, then society in general needs to pay for it.

      --
      When information is power, privacy is freedom.
  9. Re:time for some serious ekiga development... by Anonymous Coward · · Score: 3, Funny

    Don't worry, the Linux version won't have these ads. It won't be updated for that.

    Also, MS didn't abandon the Linux version. Skype did it loooong before.

  10. Re:Ad Muncher blocks skype ads. by MrHanky · · Score: 5, Funny

    It didn't block your comment, though.

  11. Another conversation sparked by ads by Ralph+Spoilsport · · Score: 3, Insightful
    "So - wow - what the fuck is that?""

    "Looks like an advert for some kind of leisure footwear."

    "I can see that, but what IS this infernal thing, I mean, like WTF?"

    "It seems the Microsoftian overlords of Skype are looking for yet another way to extract value from the working class."

    "That's unfortunate."

    "yes, it is. I guess we'll just have to find some alternative to Skype now. Fuck. What a pain in the ass."

    "No shit."

    "And the damnedest thing is they figured the ads would spark conversation on Skype."

    "Right. Like I'm going to go on about some ad for Crocks. "Crocks! For when Flip Flops are a bit too formal!"

    "See - you just did."

    "Oh, FML."

    "I think the next conversation is when can we meet again, F2F?"

    "When I'm back in town, next week, darling."

    "Cool. So, doesn't Apple have some kind of alternative to Skype on the iPad we can use to avoid - LOOK! There's another! I see it as an ad for boil creme. What do you see?"

    "Oil. All I see is oil."

    "Yeah - well that'll run out soon enough and put an end to all this garbage."

    "Not a moment too soon, love. Not a moment too soon."

    "I'll check into the Apple angle, and see what we can do. Gotta go - love you!"

    "Love you too."

    --
    Shoes for Industry. Shoes for the Dead.
  12. Where's the encryption? by White+Flame · · Score: 4, Interesting

    Isn't Skype supposed to be encrypted between the end users? Of course, that claim has always been in a "Trust us, we're trustable!" framing, but if this listens to your text & voice comms in order to select ads, that finally does confirm that there is absolutely no privacy on Skype.

    1. Re:Where's the encryption? by LordLucless · · Score: 2

      I don't think it says that. They say the ads are based on geography ("local brand experience") and tailored to the user, probably through some other mechanism, like paying Google/Facebook for profile data. I imagine the geographic information is dependant on using a mobile phone with a GPS.

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    2. Re:Where's the encryption? by postglock · · Score: 4, Informative

      Nowhere does it say they will listen in to your conversations. From TFA, "We may use non-personally identifiable demographic information (e.g. location, gender and age) to target ads."

  13. Re:Ad Muncher blocks skype ads. by desdinova+216 · · Score: 4, Informative

    here at slashdot we tend to be highly suspicious of anything that looks like an advertisment thanks to people who post Irellevant comments mention a certain piece of software.

  14. Re:A recent conversation about closed standards by Technician · · Score: 5, Informative

    You can use Skype if you wish. Somehow I see alternatives gaining traction.

    SIP protocol for VOIP supports video from several vendors for free. Some SIP providers provide free VOIP gateways to/from Skype and Google Talk.

    You can ring my POTS phone plugged into a SIP ATA (analog telephone adaptor) suchas a Linksys PAP2T from Skype, Google Talk, SIP, or a plain POTS phone for free. No ads, no Skype-In expense. I call all of US and Canada for free dialing with Google Talk. No cost for Skype out.

    Other than the optional Linksys box purchase, the calls are free.

    SIP provider with free Skype gateway - ippi.fr
    Free US DID number for free in calls from POTS - IPKall
    Free calling to US and Canada linked to IPKall number and SIP -- Google Voice (limited locations)
    Free SIP softphone for Linux as an alternate to the Linksys box - Ekiga.net or Twinkle.

    Why pay for Skype-in or out minutes? Ads are optional.

    --
    The truth shall set you free!
  15. Overreaction of the century? by flimflammer · · Score: 2

    I don't understand why people are claiming the service is going to die because of this, or how dare they, or what have you.

    They're silent ads which appear on the conversation window where the participating callers are tiled. Do people seriously do nothing but stare at the conversation window so they can look at that static avatar image of whoever they're talking to? It's not an audio advertisement. It's just a picture that takes up a slot in the conversation frame. It's going to interrupt conversations to have a silent, ignorable show up on the conversation window? Of course their reasoning for doing this is marketing spin but seriously now. You can even opt out of personalized advertisements so it's not trying to target you.

    I really just don't see the problem with them doing this. Skype is a free service with premium services attached. If you're using nothing but the free service, you will get rather unobtrusive advertisements, otherwise if you've been paying for the premium services it won't even show up.

  16. Re:A recent conversation about closed standards by bryan1945 · · Score: 5, Funny

    Yeah, that will be so easy for my family and friends to figure out how to implement. Maybe I should just dig a dedicate landline to all their houses while I'm at it.

    --
    Vote monkeys into Congress. They are cheaper and more trustworthy.
  17. Insulting by JohnFen · · Score: 3, Interesting

    I understand the ads. They suck, but at least you can get rid of them.

    What gets me is that according to Skype, these aren't ads, they're "conversation starters" and they hope that we will discuss them with our friends. That's just downright insulting.

    Show me the ad if you must. Don't tell me that I should like it and talk about it with others. I'm not your damned advertising agent.

  18. More importandly: by Anonymous Coward · · Score: 2, Interesting

    Please point me to a open source equivalent that can do video too.
    (And that I can use with my grandma, who can't handle anything more complex than a iPad. *sadface*)

    SIP only works with audio, as far as I know
    XMPP's Jingle can also only do audio, as far as I know.
    And in any case, I don’t know any client that does video.

    MSN, Yahoo and ICQ do video, don’t they?
    (But it was usually not really good quality, and complicated to get to work. Plus, I did never see it work with open-source clients. [Including even aMSN.] Sadly. It lost me a girl's love for Linux.)

  19. Understandable and Stupid by Cazekiel · · Score: 2

    I bite my tongue when using a free service with ads.

    But come now, 'conversation starters'? Just because I'm broke doesn't mean I'm dumb. Just say, "We're putting ads on this shit, deal."

    --
    You want to know how to help your kids? LEAVE THEM THE F*&K ALONE. --George Carlin
  20. Re:Ad Muncher blocks skype ads. by TranquilVoid · · Score: 5, Funny

    Exactly, that's I love and recommend Linux. It's open source so Linux is trustworthy. It even comes with a 'true' program.

    Linux, for all your software needs.

  21. MS == doom by Tom · · Score: 2

    This is the 2nd time I'm saying it, for the 2nd reason: Ever since MS acquired Skype, it's been going downhill. MS has always been a marketing-driven organisation, this just goes to show that the takeover is now complete.

    It does give us a glimpse into the mind of the spammer, though. Doesn't "they are conversation starters" sound a lot like the "people are waiting for our newsletter" rationalisation that the other spammers use?

    --
    Assorted stuff I do sometimes: Lemuria.org
  22. Re:A recent conversation about closed standards by Sigg3.net · · Score: 3, Insightful

    You hit the nail on its head,sir! Congratulations!

    Swapping a locked in proprietary solution for another locked in proprietary solution seems like a well thought out strategy.

    V long-sighted.

  23. Re:A recent conversation about closed standards by AmiMoJo · · Score: 2

    So you want to switch from one locked-in product to another, and transfer the cost from viewing adverts to up-front purchases?

    Google Talk and Google+ are actually pretty good for this, and both will run on existing Skype compatible hardware (i.e. a PC or Android/iOS phone/tablet).

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC