Witness Ridicules 'Hands-On' Reviews of Surface
Freshly Exhumed writes "Danny Sullivan over at Marketing Land has been tipped over the edge by various colleagues: 'After seeing yet another "hands-on" review of the Microsoft Surface tablet, I thought it would be interesting to shed more light on what exactly the journalists who assembled in Hollywood this week for the Surface launch event actually got to do with the tablets. In short, not a lot. Come along as I explain the hands-off reality of what I saw.' In response to Sullivan's criticisms, TechRadar contributor Mary To Many rebuts that merely touching something that does not operate nor even truly exist equates to an actual hands-on review. So, what do Slashdotters expect a "hands-on" review to reveal and/or include?"
Most "Reviews" I see on the 'net are just summaries of what you find in the product folder, nothing more. So what's new about this?
-- Cheers!
MS's problems are really kind of bizarre. It's not for lack of talent or trying they just keep screwing up. It has to be management. You don't get such systematic across the board f' ups unless management is behind it.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
But you CAN actually use an Apple product when they are showed to the press. An unfinished product could be miles away from the promess made so the surface reviews are a moot point
I don't think it's MS hate. If someone put their hands on a new model Jaguar, with no engine and which they weren't allowed to sit in, and then called it a road test, their credibility (the reviewer,'s not Jaguar's) would be dead with me from then on. MS announced something that might be vaporware, in the sense of never coming to market, or might in fact be the device that unseats the iPad. But that's not the issue: deceptive reviews are the issue. Is the keyboard as cool as it looks or an unusable monstrosity? The reviewers in question have no way of telling, but are acting as if they do. That's what annoys.
-- Two men say they're Jesus. One of them must be wrong. - Dire Straits
I guess these reviews just scratched the surface.
Oh come on. This was not like an Apple event at all. The Surface demo made a huge deal about the keyboard, how much better it was than the iPad's soft keyboard - and then the journalists weren't allowed to try it out, even for a second?
Read the story next time before commenting please.
#DeleteChrome
Why do you have strange character strings where you should have quotation marks? Did you cut and past this as a pre-canned response?
sig: sauer
Eh, I don't think that this can be dismissed as 'Microsoft hate'. Yeah, it involves a Microsoft product; but it treats that as a (recent, high profile, and thus salient) example of the phenomenon of absurdly stage-managed 'hands-on'/'reviews'/etc. involved in tech industry prerelease puffery, and the generally supine compliance of the 'journalists' who eagerly enable the hype machine out of some mixture of fanboyism and desperation for ad impressions.
It isn't the world's biggest secret that, even among ostensibly respectable journalists who write about Serious Topics for Serious Publications of Record, 'access', advertisers, and parent companies have pretty severely eroded the teeth of the vaunted '4th estate'; but it never hurts to remind people of that fact. Tech journalism seems to be substantially more dreadful still.
Again, this phenomenon isn't really MS specific; but (given that most of the 'hands on!!!' coverage has politely failed to note exactly how carefully the minders were keeping a leash on things) it is good to have somebody inform us of that fact.
Obviously, a prerelease product is going to have rough edges, which team PR isn't going to want people cutting themselves on in front of the cameras; but a problem arises when most of the coverage simply elides the fact that PR flacks were waving people away from those rough edges, rather than noting them and moving on...
I like how you switch from smart quotes to straight quotes and back. What browser is that? It's doing something funny. (Slashdot's incompetence makes it apparent)
For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
That makes about as much sense as someone saying that they got to sit in a parked sports car that didn't have a steering wheel and they weren't allowed to turn on the stereo or push any buttons.... but since the car was parked on the road it's a "road test".
But you CAN actually use an Apple product when they are showed to the press. An unfinished product could be miles away from the promess made so the surface reviews are a moot point
This is typically true, largely because Apple's style is typically one of ruthless secrecy until launch; but really orthogonal to TFA's point:
His problem was not that a prerelease product was being shown to the press; but that most of the coverage completely failed to mention how tight a leash it was on.
At what point in the development cycle one chooses to demo a product is a matter of strategy and taste. Only when already shipping? Fine. Pre-alpha, only the boys from the lab can even touch it? Fine. The problem being highlighted is that journalists were(understandably, given the pressure for ad impressions; but very arguably unethically) overstating the amount of information they were actually bringing to their readers. Regurgitating press releases makes you a flack; but it isn't inherently unethical. Re-labelling press releases as 'news' and then regurgitating them is another matter entirely...
She doesn't say "merely touching an unworking product makes it hands-on review" at any point. She says that she can give a review that's "hands on" even with just a short time using the product, as long as she's clear it's just an impression and isn't an in-depth review. If you read the review, it's full of qualifiers like "At this stage Microsoft is being very cagey and no-one has had much time using Surface RT yet, but from our experience of trying it out."
Just another unfair article summary by some Slashdot basement dweller with an anti-Microsoft agenda.
Slashdot: providing anti-social weirdos a soapbox, since 1997.
But that's what everyone is calling the "new surface" now, it's just a prototype, that's why nothing works yet. But just wait, it's coming, we promise! (just like the original Surface)
That wasn't a product demo, it was a dream demo "this is what we are going to TRY to make". They spent most of their time speaking the word "surface" over and over like they were trying to brainwash the viewers, while telling everyone over and over ad nauseum how wonderful the clicking sound of the stand was etc. It was insulting. It wasn't a product demo, they were there to tell us what opinion of their product we are supposed to have, without any physical reason to back it up.
The demo itself was a disaster. That poor guy was up on stage, I felt sorry for him when he kept saying "xxx is wonderful!" and tried to get it to work, and it didn't. And so he just moved on to the next thing, "and yyy is wonderful!" and it also failed to work. He finally gave up and grabbed a hot spare off the table and it immediately failed to work on the next thing. "and it plays great games!" (game fails to launch) "and the video is great!" and the video still opens but the video refuses to start playing. "and this keyboard is wonderful!" (but I'm not going to ever attempt to type on it!) "and these menus are great!" (and no menu will stay open) I bet he headed to the bar after that demo. Considering the train wreck that it was though, he was pretty smooth with it.
Someone else a little above here was saying the difference between MS and Apple demos is that Apple is shipping units to the stores when the put them on demo. MS is demoing a product that may never make it to the stores. They aren't even finished designing it yet. They're so late to the tablet game that they're throwing a barely bootable early prototype up on stage and dangling it on a string over reviewers heads trying to stall for time. All they've done is shown their hand about where they'd like to be in 6 months. By then there will probably be a dozen tablets that have magnetic clicky keyboard cover/stand accessories available for them. This demo is probably going to do them more harm than good. And if they're as consistent with the Surface's "early preview" launch as they usually are, a few of the features they talked about it having won't even BE in the final product.
This thing has "Zune" written all over it. (although at least the Zune's demo went fairly well, before it cratered)
I work for the Department of Redundancy Department.
Sounds like the truth upset a fanboy.
No, that is exactly what happens at Apple events. Two weeks ago when apple showed off all the newest hardware? Immediately afterwards all the journalists got to play with it hands on in finished form. Many were given review models to take home.
I will gladly volunteer for a review of Scarlett Johansson.
The point of TFA is that some people got to paw Scar-Jo, but not take her clothes off, and then expressed opinions on her skills in bed.
"It's a metaphor." "I know it's a metaphor." -- Moneyball
Pardon my anecdote:
I was at E3 2000 when MS revealed another (pardon the pun) "game changer" in much the same way as this "iPad-killer": The X-Box.
There was no case, no controller (it was a Logitech PC controller) and myself and 20 or so journalists sat in a makeshift theatre watched a fly-through demo highlighting what we all knew was a basic PC Direct-X graphics engine. No one steered the flythrough, none of us were allowed to touch the controller or the clunky plexiglass and PC-guts that sat on a small, cloth-draped a/v rack. None of our questions could really be answered, either. To this day, I'm not at all sure why they didn't call individual reporters up to breakout rooms or hotel suites, because those of us who weren't in our early 20's were thoroughly unimpressed.
I'm sure someone gave them props. After all, E3, gaming and the Web (still) were booming, and fact-checked news and Comdex were showing their age.
Read the Web articles of the NYT, WashPo, WSJ, - any of the leading print publications from the past 30 years or more. How often do you see grammatical, spelling, or factual errors? I see them with exponentially increasing frequency. I think it's indicative of the "death of print," and more distressingly, the "dumbing-down of America." No one cares about quality reporting anymore. They want HuffPo, Brietbart, TMZ, and Gawker. They want blood.
Bradbury was right.
If anyone's want to know exactly what went down at the press conference without being fed a heavy dose of cynicism, you could always check out ArsTechnica's liveblog and post-event coverage: http://arstechnica.com/gadgets/2012/06/liveblog-from-la-microsofts-major-announcement-rumored-tablet-unveil/
Slashdot's reaction to the Surface has been a mixture of amusing and frustrating. The reaction was immediately: "Surface is complete garbage. Horrible fail. After all, Microsoft never makes anything good." A few days later after some of the announced features of Surface disseminated the reaction changed to: "Utter vaporware. Never coming out. After all, Microsoft could never make something like that. They must be lying." Never in my life have I seen a piece of unreleased hardware declared vaporware in mere days of it's announcement. Never. Microsoft must've really touched a nerve with some people.
Slashdots response has been discussion...as always. As for Ars Techinca I believe they have closed their open source section :). I fail to see what is wrong with being surprised that Microsoft is making its first computer ever!? They have always made money from the software and not from the hardware, and have had Fall guys to test the water "Play for Sure - partners" or "Nokia"...and even then not computers, nothing to challenge its bread and butter of OS+Office, and No the Xbox doesn't count....but your wrong this is still vaporware; Where can I buy this product? Lets face it even journalist are not even allowed to use it.
Personally I believe many who advocate open source Os's are feeling a little like Winston Churchill when Pearl Harbour was attacked "So we have won after all!"
Seriously other than some really nasty anti-competitive tricks involving locking the OS to the hardware. I cannot see a downside, and that was already happening...its less likely to happen now. There is little to no threat to Linux based tablets[Google allegedly pricing their tablet at $200] where its best chance to win, is from bottom up. Microsoft have chosen to Directly take on Apple[their only option with x86] in the computer market for the first time in 20 years, rather than to continue to exist in a safe but shrinking duopoly, With a high end; High margin product; Using Brand Power[its like Mexican wrestling]. While giving a whole host of hardware manufactures including Nokia;"Barnes and Noble", Beige box manufactures waiting for windows 8 chance to re-evaluate their now weak strategy; being denied that a piece of that sweet early adopter high margin action after being stabbed in the back. Who here sympathises with these companies, hell these companies probably have a whole host of hardware IP ready to attack Microsoft with, most of them should have a "what will happen when Microsoft screw us over" package...or a button...or a bloke in a bowler hat. I suspect these hardware companies are suddenly going to an gain a healthy interest in software, and Open source is the best way to get to a working solution quickly. Personally I'd be installing libreoffice on all my current Windows 7 offerings, With dualboot into Company themed Debian based distro just for badness. They simply have no other choice, they need to adapt just like Microsoft have.
Personally I think computing is getting exciting again. Thanks to Microsoft being a backstabbing dick.
The problem being highlighted is that journalists were(understandably, given the pressure for ad impressions; but very arguably unethically) overstating the amount of information they were actually bringing to their readers. Regurgitating press releases makes you a flack; but it isn't inherently unethical. Re-labelling press releases as 'news' and then regurgitating them is another matter entirely...
Actually, the entire thing boils down to ... many of those who call themselves "journalists" have neither the journalistic integrity nor the will power to become a real journalist
Those who tell stories should be known as "Story Teller", not journalists .
To be a true journalist is actually not easy - it's always a tight-rope act when the situation demands an independent view
It is one of the reasons why the so-called "journalism" we have today are mostly crap
Muchas Gracias, Señor Edward Snowden !
No, no, no. It is a working product already. Didn't you see IE10 crashing on in the demo video?
I'm telling you man, it's there operational and finished a product as it ever will be!
-- no sig today
It is hard for a psychopath to become a good engineer or scientist; it is a career they avoid.
It's interesting (to me at least) that the founders of RIM, faced with a product and management succession crisis, developed a new CEO internally, while Nokia faced with the same crisis brought in a manager from Microsoft. Although both companies are in serious doo-doos, RIM is still profitable and it is Nokia that has been left to develop a load of phones for Microsoft which they are then told will not be supported by the next OS. What's more, RIM owns its next-gen OS and has customers for it in other fields, while Nokia is now completely owned by Microsoft.
Unfortunately it is all too easy to confuse being a psychopath with rugged American individualism.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
I also get comments like this one moderated down - so it's another test post.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."