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BitTorrent Tries To Appease Users By Making Torrent Ads Optional

hypnosec writes "BitTorrent has backtracked on their stance that uTorrent ads cannot be 'turned off,' following a user revolt. They announced that users can opt-out of sponsored torrents if they don't wish to see them. Last weekend BitTorrent announced it would make uTorrent ad-enabled and that it would have a 'sponsored torrents' feature which couldn't be disabled. As one would have imagined, this didn't go over well with many users, and they let out their anger on the uTorrent forums. 'You seriously think that uTorrent is going to survive now? The Admin/Devs are seriously deluded. Pure greed has turned your once loved app into a bloated and buggy cash cow,' said one user."

34 of 215 comments (clear)

  1. Kickstarter by Ginger+Unicorn · · Score: 5, Insightful

    A better approach would be to set up a Kickstarter campaign outlining all the work that needs to be done and who needs to be paid for their efforts, and how much money it will take to support this for 6 months or 12 months or something. They would sail past their reqested amount long before the deadline. Vaguely similar to the humble bundle approach in a way.

    They could make a big deal out of how this approach means they avoid needing advertising sponsors.

    --
    (1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
    1. Re:Kickstarter by Anonymous Coward · · Score: 5, Insightful

      The typical torrent user gets their content there because it's a more convenient, higher quality product, as well as free. IE, to avoid unskippable ads, DRM virus-infested always-on games, and the ability to use on any device they want with a minimum of bullshit. Torrent users also spend more on legal content than non-torrent users; not sure where you're getting your FUD.

      Not saying the price isn't part of the selling point, but when the only legal alternatives are ten years behind on quality and convenience how can you honestly expect people to pay more for it?

    2. Re:Kickstarter by Anonymous Coward · · Score: 5, Funny

      Torrent users also spend more on legal content than non-torrent users;

      Legal fees and settlements don't count.

    3. Re:Kickstarter by cpu6502 · · Score: 2

      Unfortunately none of these places let me playback at 2x or 1.5x speed. Only a torrent download which I can play in MS-media player or VLC lets me do that. Plus finding torrents isn't hard. I've got a site that has every current movie and tv show, and what few items they don't have, you can request. (For example: Megaupload went down when I was watching One Tree Hill S1... so I requested the torrent and it was filled in a week).

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    4. Re:Kickstarter by 0111+1110 · · Score: 4, Insightful

      Do all people in the world have to have the same motivation in your world view? Some pirates download stuff because it's free. Some download stuff because it's convenient and would be willing to buy content with an equally convenient system. This is why iTunes and other similar systems are profitable despite the availability of the same content for free elsewhere, often in higher quality forms. The same person can have different motives depending on the content.

      I typically buy blurays that I like when they go on sale and cost somewhere in the $10 - $15 range. I only do this however after I have watched the movie and like it enough to watch again. I don't actually own a television or bluray player. So in order to watch my purchased content I have to run AnyDVD HD and rip the disc to an MKV file with the help of Eac3to and other programs. Of course if/when the DRM gets sufficiently good to prevent ripping I will not buy content at all. This is what happened with software a decade ago. If you prevent me from making backup copies you also permanently lose me as a customer. For every movie that I purchase there is always a corresponding download that prompted the purchase. I can't speak for everyone, but if the industry manages to somehow stop all illegal downloads they will lose at least this customer. I don't watch films in the cinema at all anymore because most theatres are using video projectors now anyway. So the quality difference between video and projection is no longer significant and I avoid all the rude people that prompted the killing in Bobcat Goldthwait's excellent God Bless America. I've always wanted to do something like that, but instead I just wait for the bluray torrent releases and stay away from the cinema.

      As far as software goes I also use torrents for try-before-you-buy, but I refuse to encourage DRM, especially the insanely intrusive stuff around nowadays with limited installs and internet connection requirements. I refuse to give 1 cent to a publisher that does that. So I almost never buy anymore. My last software purchase was around the turn of the century when most "copy protection" consisted of CD keys or whatever. When the DRM became sufficiently advanced to thwart me in making a backup copy sometime around the new millenium that was the last straw. Now I only buy software if it is 100% DRM free and I like it and can afford it. Which means I almost never buy software anymore. I will nearly always contribute to promising kickstarter/indiegogo software projects however.

      As far as music goes, I do tend to buy CDs from artists that I like. The RIAA is even more evil than the MPAA and I don't like to reward the record companies. So I try to buy used whenever possible. My taste in music is sufficiently narrow that this is a rare occurrence.

      For books I support my favorite authors by buying the paper version in hardcover as soon as it is released. I don't buy ebooks however. I believe they are overpriced and I won't support price gouging. Although this is also something of a middleman issue. If all of my money or even most of it went directly to the author I might be willing to buy both the paper and electronic version. I'd like to see authors experiment with kickstarter to cut out the fat middleman. Although direct sales through Amazon also seem viable for ebooks.

      So there you have it. The actual thought process for one individual pirate. There are no doubt millions of variations.

      --
      Quite an experience to live in fear, isn't it? That's what it is to be a slave.
    5. Re:Kickstarter by Ginger+Unicorn · · Score: 2

      In return for the money you give the dvd store, you receive a physically vulnerable DRM encumbered copy of the movie, complete with non-skippable insulting threat that for some reason the person that has gone to the trouble of paying for the movie in the manner the MPAA desires has to sit through.

      Also the vast proportion of the money you've given to support the creative people actually gets wasted on a totally superfluous supply chain from the unneccesary dvd store (although if people want to pay extra for a local outlet that is obviously a personal preference) right up to the handful of visionless, greedy moneymen that dictate on a whim which ideas get to flourish, and not least their parasitic lawyers which they use to intimidate and persecute random people to use as examples to try and keep everyone else in line.

      Personally, I'd prefer to donate to a kickstarter to bankroll a project, or contribute to a humble style "pay what you think we're worth" system or some other inventive way of rewarding the creative people and the minimal infrastructure needed to actually deliver the media.

      That having been said, I do pay £15 per month for an unlimited cinema ticket, and it really pisses me off that my local cinema receives nothing from it's ticket sales. So I feel I need to make a point of buying their necessarily overpriced sweets and drinks everytime I go in there. I'm more than happy to reward the people that are genuinely necessary to the process of entertaining us. I strongly resent the inefficent gravy train that it's mandatory to fund and the parasitic, dictatorial oligarchs that bully and litigate to prop up their anachronistic business model.

      --
      (1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
    6. Re:Kickstarter by mcgrew · · Score: 2

      I assume you mean all the creators who should be getting paid for their work, rather than get ripped off by torrents?

      Right now I'm torrenting four different Linux distros, the movie A New Pirkinning (the free Finnish Star Trek/Babylon V parody), and the book I wrote. Your fisrt mistake is assuming BT is only for piracy.

      The fact is, piracy doesn't cost the artist at all, it actually earns him money unless he's already famous. Nobody ever went broke from piracy, but many artists have starved from obscurity. Study after study shows that piracy increases sales, and music pirates spend more buying music than non-pirates. You're arguing against peer-reviewed research, son.

      Cory Doctorow credits his status as a NYT best seller to the fact that he gives his books away for free at boingboing. Roger McGuinn of the old '60s band "The Byrds" credits the old outlawed Napster for his career's ressurection, because it brought his music to a new generation of music lovers.

      Sorry, kid, but you're deluded. The only artists that are hurt by paracy are the ones that suck; the ones that may have one good song out of twenty. If piracy hurt artists, then all the free movies, books, and CDs at the library would have been harming publishers for hundreds of years. If not fo rthe public library I would not now have two dozen Asimov titles on my bookshelf.

      Bittorrent and the internet itself is the public library for the 21st century. Only fools fear it.

  2. Re:LOL by Anonymous Coward · · Score: 5, Insightful

    Or use any of the multitude of other clients.

  3. I Completely Agree With the Outrage! by Revotron · · Score: 5, Insightful

    It's not like BitTorrent is a widely-known standardized protocol with a handful of existing open-source clients...

    ...Oh. Wait.

    1. Re:I Completely Agree With the Outrage! by Bill,+Shooter+of+Bul · · Score: 2

      Its not up to me to figure out their buisness plan. If they die, they die.

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    2. Re:I Completely Agree With the Outrage! by ceoyoyo · · Score: 3, Informative

      How is TCP supposed to survive, as a company and... Oh, wait.

    3. Re:I Completely Agree With the Outrage! by cdrnet · · Score: 2

      "Current annual revenue is estimated at somewhere between $15 and $20 million and the company is backed by millions in venture capital."

      http://torrentfreak.com/utorrent-becomes-ad-supported-to-rake-in-millions-120810/

      So unless TF got their numbers wrong, this is not at all about surviving - they do very well already.

  4. Grovel before us by RHoltslander · · Score: 2

    We refuse to be appeased under any circumstances. We will stand aloof and BitTorrent must grovel.

  5. Re:Or pay for... by bbecker23 · · Score: 3, Insightful

    *continues seeding the ArchLinux iso*

    Pay for your what now?

    --
    cat /dev/random > sig.txt
  6. free = you are the product being sold by hierophanta · · Score: 5, Insightful

    nowadays "free" all too often means you are the product being sold.

    1. Re:free = you are the product being sold by TheGratefulNet · · Score: 5, Insightful

      "its free, stop complaining".

      no. because I am not paying cash money for something does NOT mean its free.

      "hey, I just have to give my email and fill out this survey and I get $10!"

      its also not free.

      people, please learn what you give up for so-called 'free things'.

      --

      --
      "It is now safe to switch off your computer."
    2. Re:free = you are the product being sold by cpu6502 · · Score: 2

      30 seconds per ad. About 3-4 minutes per TV episode (on hulu). Not a big deal since I usually don't watch the ad anyway but instead flip to another tab, or glance at the magazine in my lap, or glance over at TV #2.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    3. Re:free = you are the product being sold by Anonymous Coward · · Score: 2, Insightful

      If every human on earth already understood it, the practice wouldn't be effective.

  7. Re:Or pay for... by serviscope_minor · · Score: 3, Funny

    *continues seeding the ArchLinux iso*

    You goddam thief. You've not just stolen a stolen a sale from an honest hard working corporation, but you've probably enabled the theft of thoudands of sales. I don't know how you can sleep at night when you steal so much from honest corportations working hard to make quality proprietary operating systems. I know your type. Next you'll be killing babies.

    --
    SJW n. One who posts facts.
  8. uTorrent 2.2.1 FTW by Freddybear · · Score: 4, Insightful

    Besides the increasingly intrusive ads, uTorrent 3.x.x just sucks. It randomly consumes 100% of one cpu core and is highly unpredictable on bandwidth usage when downloading. I'm sticking with 2.2.1 until hell freezes over.

    1. Re:uTorrent 2.2.1 FTW by blahplusplus · · Score: 3, Informative

      Just for those who don't know you can find old versions of programs at...

      http://www.oldversion.com/

  9. Re:Or pay for... by TheGratefulNet · · Score: 5, Funny

    Next you'll be killing babies

    or puppies:

    # rm -f puppylinux.iso

    --

    --
    "It is now safe to switch off your computer."
  10. sure I'll pay creative works by Anonymous Coward · · Score: 2, Insightful

    I'll happily pay the original creators and people who worked on something for their efforts

    But I won't pay any IP "owners" who aren't the original creators
    And I won't pay for marketing since I can find out about stuff myself
    And I won't pay the compensation of executives or board members or investors or dividends for stockholders since they had nothing to do with the creation process
    And I won't pay for packaging, distribution, or retail markup since duplicating and transporting the data is effectively a cost-free process
    And I won't pay for anything older than ~10 years since if the original creator hasn't made their money in 10 years they never will (the exception being games older than 10 years which are updated to run on newer hardware without emulation, but not for the original 10 year old game)
    And I won't pay for anything that I already purchased

    1. Re:sure I'll pay creative works by sqrt(2) · · Score: 2

      Good riddance, I say.

      --
      If you build it, nerds will come. Soylentnews.org
  11. Who gives a damn? by cpu6502 · · Score: 4, Insightful

    I don't understand why people get all PMSey over advertising. It's easy enough to ignore (go get a drink, go pee, go update your facebook status, glance at your magazine, et cetera). I'd sooner ignore an ad then have to pay ~$250 a year per network (example: BBC) or per program (~$70 for LimeWire). Advertising gives me 40+ channels of freetoair TV, plus thousands of free websites and dozens of programs.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    1. Re:Who gives a damn? by RaceProUK · · Score: 2

      ~$250 a year per network (example: BBC)

      Use iPlayer, don't watch the live broadcast, et voila! BBC content for free, and 100% legit.

      --
      No colour or religion ever stopped the bullet from a gun
  12. Re:LOL by cheekyjohnson · · Score: 4, Insightful

    Yes. Things that are free are magically exempt from criticism. People's negative feelings about free things simply don't exist, and so they're unable to express them.

    --
    Filthy, filthy copyrapists!
  13. Re:Yeah they are by cheekyjohnson · · Score: 2

    That's silly. Anything and everything is open to criticism. If someone doesn't like something, they can criticize it and explain why.

    None of this means that you have to make changes when someone criticizes you, but they have every right to criticize you. They also have a right to criticize you and then find another alternative.

    --
    Filthy, filthy copyrapists!
  14. I'll admit to torrenting a few times by Firethorn · · Score: 2

    First, I pay for netflix, and normally watch stuff on there. However, I'd say that netflix still has a ways to go on things like subtitling, alternate languages, and seeking. While I don't play entire episodes at 1.5X like Celebi, I have the opposite problem - I fairly frequently have a 'what was that' reaction and want to go back 10-15 seconds, which means I have to wait 10-15 seconds while netflix tosses it's cache and redownloads the past minute or so. With a downloaded movie, that's a button click away.

    While I have to wait for a torrent to finish downloading, that can be done in the background. The final product is typically superior to watching it on netflix, and often better than DVD. Blueray - depends on how annoying they made the disc; I've had a few that takes me 5+ minutes to get to what I paid for. Every time I put the disc in. I've heard of some that are more like 15 minutes.

    For the record, I don't mind you putting advertising in the free space on the disc. What I mind is you setting it to play automatically before the menu comes up, as unskippably as you can make it, every time the disc goes in. Put it in the extra features. I'll actually look at that stuff on occasion(and that's all you need when it's a purchased disk). I especially love it(sarc) when it's for an older disc and I already own what they're advertising.

    --
    I don't read AC A human right
  15. Re:Torrents users are spoiled and ungrateful by Luckyo · · Score: 4, Insightful

    Torrent users are emotionally invested in one product in a very competitive field. Product makers figured they could screw torrent users over as if they had a monopoly. Torrent users reminded product makers that there are many competing products that are on par or better then their product, and that the only reason they're staying with their product is because of sentimental value. Product makers chickened out.

    Not entirely sure how you went from "vigilant customers" to "spoiled and ungrateful customers". Unless you're a type to whom these two are synonyms.

  16. Re:Yeah they are by Anonymous Coward · · Score: 2, Funny

    uTorrent is given away although you have the option of paying. If you are given something for free (as in a gift from someone else) you have zero room for bitching. Now had you paid $10 that's a different story.

    I'll offer to paint your walls with faeces for free. Since it's free, you have no reason to refuse or complain.

  17. Re:LOL by ifrag · · Score: 2

    Or... just keep using the old uTorrent. It's got the basic and advanced feature set nailed down just fine. There's not a whole lot that needs done to it.

    --
    Fear is the mind killer.
  18. Re:Torrents users are spoiled and ungrateful by bluefoxlucid · · Score: 2

    Well, torrent users are obviously perceptive. Adding about 50 lines of code to add a display spot for an image, catch a click and call a URL launcher, and do a periodic network call to download ad packages (an image and an ad ID) sure bloats the hell out of software. I mean uTorrent only took what, 15 lines of bash to implement in the first place?

  19. Re:Torrents users are spoiled and ungrateful by mcgrew · · Score: 2

    Product makers figured they could screw torrent users over as if they had a monopoly.

    Too many companies think this way, alas. Look at Sony, the Apple of the seventies and eighties. Now they think they're Microsoft and can root and vandalize paying customers' computers with XCP, remove features from a product the customer has already paid for, be sloppy with customer info, and wonder why they've been losing money lateley. Well DUH, idiots, you're not Microsoft. You're not even Apple any more.