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Think Tank's Website Rejects Browser Do-Not-Track Requests

alphadogg writes "The website for the Information Technology and Innovation Foundation (ITIF) now tells visitors it will not honor their browsers' do-not-track requests as a form of protest against the technology pushed by privacy groups and parts of the U.S. government. The tech-focused think tank on Friday implemented a new website feature that detects whether visitors have do-not-track features enabled in their browsers and tells them their request has been denied. 'Do Not Track is a detrimental policy that undermines the economic foundation of the Internet,' Daniel Castro, senior analyst at the ITIF wrote in a blog post. 'Advertising revenue supports most of the free content, services, and apps available on the Internet.'"

362 comments

  1. Well damn by Anonymous Coward · · Score: 5, Insightful

    Here I thought awesome people were responsible for most of the finest free offerings of the internet, turns out it was just penis enlargement all along.

    1. Re:Well damn by Seumas · · Score: 5, Insightful

      Not any more. The same spirit that sysops built and maintained BBSes and the communities that formed around them in the 80s and 90s is what used to drive the web. That sense of fun, enjoyment, contribution, community, education. Where you paid for these things out of your pocket and put in the long hours setting everything up and keeping it running, because you enjoyed the experience and you enjoyed building something that people wanted to use.

      Today, every fucking two-bit mommy-blogger has to plaster ads all over their shitty little 5-hits-per-month blog, just to monetize every last possible fucking cent. Spend $5-$100/mo of your own money to fund your project/web-site/whatever? Crazy! Just throw up some ads so that your site looks like shit. And if you can't get rich doing it, fuck it and move on! It's not worth doing if you can't make five cents from it, even if the cost of making that nickel is molesting your site with obnoxious ads.

      I spent at least $25k over a period of a dozen years building and maintaining a community for about 100k people. I could have monetized it. I could have charged fees. Subscriptions. Or plastered it in ads. But I didn't. Zero ads. No fees. Even though my site allowed other people to make money and start businesses along the way. But I didn't. Why? Well, it never really even occurred to me. I did it because it was fun. Because I learned things from it. Because it was great to watch so many people form around something *I* did. And then to see it benefit their lives. To see people form friendships (even relationships) out of it. To see cons/gatherings form every year or two out of it. To see external sites around it spring up from other people.

      I could have made cash from it, but I didn't. I didn't need to. Not everything has to be done to get rich. Not every fucking inch and second of everything in life has to be done for a buck. And, frankly, fuck these guys for suggesting that it's the only way we get any content on the internet.

    2. Re:Well damn by Anonymous Coward · · Score: 0

      The internet is infrastructure now, nothing more. Things change, get used to it.

    3. Re:Well damn by SternisheFan · · Score: 5, Insightful

      Thank you for being such a moral person. The world and the internet itself needs more selfless types like yourself. It shouldn't always be about the money.

    4. Re:Well damn by mumblestheclown · · Score: 2, Insightful

      And because you didn't make cash and turn it into a going concern. It will dry up and go away just as soon as you lose interest. Let me ask you... Do you also reject street cleaning in your home town? Or are you out there every morning with a broom in the same spirit? Why should the Internet be any different? If somebody wants to try to make money, let them. And if somebody's annoying ads allow them to keep their blog going, then by all means that better than less information and less voice. High horse, get off of it.

    5. Re:Well damn by bmo · · Score: 2, Insightful

      And because you didn't make cash and turn it into a going concern. It will dry up and go away just as soon as you lose interest.

      And this is bad, how?

      YOUR high horse, get off it.

      --
      BMO

    6. Re:Well damn by Compaqt · · Score: 2

      First of, I'd like to thank you for whatever content you've put on the web. The old web. Best viewed with NCSA Mosaic.

      Anyway, I don't see how a non-commercial web has to exist only if the commercial web doesn't. .edu and (to a lesser extent .org), won't go away if .com is out there. Both can exist at the same time.

      And I don't think should try to use DNT to force .com to look like .edu. The fact is, it's not going to. It'll either go out of business, or it'll start charging for content, which means you won't be to access it even with an adblocker.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    7. Re:Well damn by Anonymous Coward · · Score: 1

      I merely reject the contention that profit is a requisite for the creation and distribution of content. Besides tracking is hardly inductive of profit for content creators who rely on advertising.

    8. Re:Well damn by Anonymous Coward · · Score: 5, Insightful

      I will attempt to speak to the relevant portions of what appears to be your argument: Tracking and advertising are not the same thing. If I listen to the radio (traditional broadcast radio) I hear advertisements, but the radio station is not enabled to sell the information regarding the ads I have heard and found enticing. If they want to do that they have to employ some specific techniques that require both my consent and compliance. This caveat has not prevented radio stations from profiting via advertisement. Due to the idiosyncrasies of the internet the ability to sell information regarding the advertising likely to prove effective upon me does not require my consent or compliance. I reject the position that requiring my consent impedes the creation or distribution of content or the ability of said content creators or providers to profit via advertising. It does prevent data miners and brokers from profiting, but then they don't actually create content now do they?

    9. Re:Well damn by rtfa-troll · · Score: 1

      And because you didn't make cash and turn it into a going concern. It will dry up and go away just as soon as you lose interest.

      And this is bad, how?

      When this does happen it is bad. Often there's only room for one community in a particular space, and a really good one sucks the life out of others. If it suddenly disappears then it can be really disruptive.

      However, the grandparent's argument is a complete Strawman. The solution is obvious. Once your one man hobby become as important as e.g. Linux is then you agree with your users and whoever is willing to help to set up a foundation which can continue the work independently if you lose interest or die. Also you collaborate with other people interested in setting up independent sites around your site (possibly including ones with advertising) to make sure that if your own site for some reason dies there will not be a complete vacuum.

      If nobody is willing to help set up a foundation then the site probably isn't actually that important and you just shouldn't worry. Do it as long as you feel like.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
    10. Re:Well damn by SuperCharlie · · Score: 4, Insightful

      I did the same thing with a BBS back in the day. Not quite as large, kudos on that, but still all out of my pocket, all for free, all with no ads. Your post hits the nail on the head. I wish it could be modded higher than 5 as *this* is not only whats wrong with the internet but the monitizing of everything. Great post.

    11. Re:Well damn by jmerlin · · Score: 5, Insightful

      And, frankly, fuck these guys for suggesting that it's the only way we get any content on the internet.

      I agree. A "think tank" that can't think of a way to monetize content on the internet that doesn't invade peoples' privacy isn't much of a think tank, now is it?

    12. Re:Well damn by 10101001+10101001 · · Score: 5, Insightful

      The world and the internet itself needs more selfless types like yourself. It shouldn't always be about the money.

      I wouldn't call the GP selfless. I don't say this because selfless is a dirty word or anything. However, it does seem to be considered a dirty word to point out the GP was pointing out, that not everything should be done for greed. It always causes a twinge of humor and sadness in my heart at how both pride [in one's work] and greed [in money] seem to be the foundation of the "Christian" nation of the US. Yet the obvious truth is it's not so black and while. It's not the choice of being selfish or selfless. There is a difference between putting a few, less obnoxious ads on a website that's heavily used to help fund it and layering on twenty ads on the 5 hits/month blog The only sad part, to me, is that the latter basically mandates ad blocking which hurts the former. That ITIF should basically flip the bird at DNT really misses a major point, I guess; it's not out of the question that in the future ad block software might give the option to only allow ads from those that *do* honor DNT. And if anything, that might well do more to "[support] most of the free content, services, and apps available on the Internet" than anything else.

      --
      Eurohacker European paranoia, gun rights, and h
    13. Re:Well damn by mwvdlee · · Score: 3, Insightful

      Not any more. The same spirit that sysops built and maintained BBSes and the communities that formed around them in the 80s and 90s is what used to drive the web. That sense of fun, enjoyment, contribution, community, education. Where you paid for these things out of your pocket and put in the long hours setting everything up and keeping it running, because you enjoyed the experience and you enjoyed building something that people wanted to use.

      Those same types of sites are still out there on the web.

      If you don't visit them, you shouldn't complain about the sites you DO visit.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    14. Re:Well damn by jythie · · Score: 4, Insightful

      And I guess pre-advertising boom internet just didn't exist or must have really sucked or something.

      The loops one must go through when they want to justify why everyone should bend to the model they want...

    15. Re:Well damn by fast+turtle · · Score: 3, Interesting

      Well I'm one of those mommy bloggers you so vehemently bitched about. The big thing is, I don't have the Discretionary funds to pay a host for my effin blog and that's why in hell I juse Live Journal. Decent trade-off to me. I get their free package, they gain a little more ad-revenue to cover my hosting costs

      In regards to Blogger and some of the other obnoxious sites. Hell yes, I actually agree with you that they need to die and it's why I refuse to visit most if not all blogs hosted by them leaches. Yes LJ does have ads but their simple enough to be unobtrusive to me and I don't block their ads in ghostery. I Do continue blocking flash/silverlight and god damn iframes with noscript though for general security reasons.

      --
      Mod me up/Mod me down: I wont frown as I've no crown
    16. Re:Well damn by WGFCrafty · · Score: 1

      Remember adblock users, disable adblock on web sites that rely on ad revenue to operate, and aren't greedy commercial goblins!

      I always have respected Slashdot for allowing you to turn off ads, they get the non-greedy stamp. They're still commercial goblins, just respectable non-greedy ones.

    17. Re:Well damn by Anonymous Coward · · Score: 0

      Damn straight.

    18. Re:Well damn by betterunixthanunix · · Score: 4, Insightful

      If somebody wants to try to make money

      Not when it is at my expense, without my permission, and without providing a clear benefit to me. Tracking my browsing habits without first asking me? Spinning my CPU, eating up my bandwidth (and if I am on a cell connection, that is expensive ), and preventing me from reading the articles I wanted to read? If that is how you make money, then I will install ABP and deny you your money.

      --
      Palm trees and 8
    19. Re:Well damn by Jane+Q.+Public · · Score: 4, Interesting

      "Remember adblock users, disable adblock on web sites that rely on ad revenue to operate, and aren't greedy commercial goblins!"

      I don't use AdBlock. I use NoScript and Flashblock, disable 3rd party cookies, and have my browser and global Flash preferences both set to "Never Allow Local Storage".

      That way, ads from sites that AREN'T tracking me show up just fine.

    20. Re:Well damn by flaming+error · · Score: 4, Insightful

      Sidewalks are infrastructure too, doesn't mean everybody has to carry billboards or dress like a NASCAR driver.

      Not everything on the web has to be advertising and user tracking. Take them away, and perhaps many sites and businesses will be disrupted, and perhaps the web will change.

      But things change, get used to it.

    21. Re:Well damn by cheesybagel · · Score: 3, Interesting

      Papers used to make money with ads and they couldn't track users either. These people just want more money from each user which understandable. However the problem is this information can be used to do all sorts of user profiling not necessarily for marketing purposes.

    22. Re:Well damn by Anonymous Coward · · Score: 0

      I spent at least $25k over a period of a dozen years building and maintaining a community for about 100k people.

      What if you didn't have a spare $25K? Would the world have been better off without your community or with your community as an ad-funded enterprise? Just because something is funded via ads doesn't mean someone is trying to get rich; maybe they just need the funds to support their hobby.

    23. Re:Well damn by fahrbot-bot · · Score: 2

      'Do Not Track is a detrimental policy that undermines the economic foundation of the Internet,'

      Hmm... If I recall, the "foundation" of the Internet was research, education and communication, not profit. Anyway, I imagine we all can trim visiting the "Information Technology and Innovation Foundation" website off our bucket list and nothing of value will have been lost - to anyone...

      --
      It must have been something you assimilated. . . .
    24. Re:Well damn by Anonymous Coward · · Score: 0

      Do you have a chronology of this online somewhere? I'd love to read about it in the context of not needing to monetize everything that the new age hipsters turned business professionals seem to be looped on.

    25. Re:Well damn by BenoitRen · · Score: 1

      Considering how cheap web hosting package have gotten over the last decade, I think hosting a small web log is easily affordable. Something like 7 bucks a month? Maybe you need a domain name as well, but that's a small yearly fee.

    26. Re:Well damn by hairyfeet · · Score: 5, Insightful

      Besides everyone is missing the elephant in the room which is we used to have sites with ads that worked just fine without tracking someone across 50 damned websites! You had a GIF or JPEG ad, if they clicked on it it took you to where the product in the pic was being sold and you got thrown a few cents for each time someone came referred from your site. Simple.

      Now these assholes want to be able to follow you across the entire web, know every single place you go and what you do because "God damn it we have to monetize every second of these sheeps lives!" well fuck them, if they can't make money with the old business model then let them sell t-shirts or whatever, its not our job to bend over backwards because dumbasses can't figure out how to make money.

      Its like the whole adblocking deal, I block everyone EXCEPT those that say "We promise not to be obnoxious and put flashing sound blasting shitpile ads on our site so please support us by not blocking" so you know what? I don't block those sites. but the absolute second they DO show me some obnoxious flashing speaker blasting ad? Their asses are blocked and all the pleas in the world won't change it.

      Respect is a two way street and if you don't respect me or my right not to be spied upon why the fuck should I respect you or give a shit about your desire to monetize everything I do. The web was here before you, it'll be here after you're gone, please go away and stop wasting space that could be taken up by people that are NOT douchebags, thanks.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    27. Re:Well damn by hazah · · Score: 1

      Who ever modded this troll needs to have their brain checked. Write or wrong, the post is not a troll.

    28. Re:Well damn by hazah · · Score: 1

      *right... oi

    29. Re:Well damn by hazah · · Score: 1

      Pretty sure that's just your wishful thinking.

    30. Re:Well damn by hairyfeet · · Score: 1

      Well since I don't use Firefox I DO use Adblock, but if a site pledges not to hit me with flashy speaker blasting ads? I happily unblock, just as I do with Ars. If you can't respect me enough not to blow my damned ears off with some damned jingle or slap my CPU with some "punch the monkey to win an iPod" style eyesore then screw you, I really don't care.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    31. Re:Well damn by craigminah · · Score: 1

      Everything starts off with great intentions then the scammers, conmen, assholes, advertisers, etc. get wind of it and exploit and otherwise screw it up (e.g. spam, tracking cookies, viruses, phishing, etc.). It's human nature. The funny thing is Apple, Microsoft, and others have built or are in the process of building walled off safe zones and people don't like that either as it's too restrictive. What can you do to make both sides happy? Maybe have a "prison rules Internet" and another Internet where everyone has to use some form of digital identification issued by a reputable source which would be used to sign everything (e.g. email, tweets, blog/slashdot postings, etc.). At least you'd know who to screw...other than the smart ones who just make or steal IDs...I give up, back to watching football and drinking beer in my bunker with a tinfoil hat on.

    32. Re:Well damn by hairyfeet · · Score: 1

      Exactly, not everything on the net should last forever and the wayback machine is good at giving us a taste of those that have gone. Look at all those 90s sites like all those giant Geocities pages dedicated to fan fics. Now some of those things got pretty damned huge, with dozens of authors that sadly in the cases of some shows like Voyager were actually better writers than the ones on the show.

      But just because a site grows large does NOT mean it should go on forever, people change, things may lose popularity, sometimes things should just be allowed to die. I mean the BeOS community was big back in the day but when the guys that ran those sites moved on? Well the horse was done dead, time to let go and pick a different OS anyway.

      So I have to agree, if nobody gives enough of a damn to take over when the guy was ready to quit frankly it wasn't worth continuing. Hell I think that's one of the nice things about the web, communities can grow and change and move on to other places without restriction, so if some site dies and someone else doesn't take up the mantle then frankly there wasn't enough people caring about that to bother.

      I mean if /. turned into another Gawker or EnGadget I'm sure somebody else would start up a site for actual geeks that talks about something other than consoles and cell phones and everyone would just migrate and that would be the end of that.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    33. Re:Well damn by lightknight · · Score: 1

      Yes, but you know how it is with advertisements. It's a continual race to the bottom.

      Last year's text ads aren't good enough, now everyone is doing Flash ads. Now Flash ads aren't good enough, everyone needs to do Flash pay-walls! And so on. Like predator / prey style evolution, eventually you end up with Adblock and NoScript style add-ons just so you don't hit 50 mb/s loading up msn.com.

      Which is why you don't make no-tracking optional. Get rid of ads, and let the web evolve so only websites not reliant on annoying ads exist. It's purely intellectual laziness that prevents this ("Duuuuude, but ads work well enough for me! Why is everyone employing ad-block and stealing bandwidth from meeeeee?" "Because, bro, there is not contract between you and those who visit your website. The web was not built that way, and it will never work that way. You want people to pay for content? Have them sign up for an account with a credit card. Anything else is you playing fast and loose on the definitions of content and the provision thereof; you want to earn money off of your content, but you want to do it in a round-about way, knowing full well that if you locked everything down, people would move on, because your content isn't worth the amount those ads are bringing in for you. You get a $30 check a month for your blog, while with a subscription you get $10.").

      --
      I am John Hurt.
    34. Re:Well damn by Anonymous Coward · · Score: 0

      I agree, but, "funny"? I think the moderators don't know what that word means.

    35. Re:Well damn by DMUTPeregrine · · Score: 2

      There's a forum that I visit regularly. The owner doesn't want ads, and can't pay for the hosting himself (it's reasonably large). So he asked for donations, and those of us in the community who could afford it chipped in. He didn't try to track us, add ads, or anything, and we chose to give what we felt the service was worth. There's now enough money set aside to pay for hosting for the next three years.

      --
      Not a sentence!
    36. Re:Well damn by cavreader · · Score: 1

      So do you want to setup a Pay Pal account to fund the next move on the scale of LOR or any other movies being produced today? When musicians create new music do you expect them to pay for the instruments, studio time, sound production assets, and support staff? People continue to vilify the "evil" corporations and some of their arguments are valid but the "evil" corporations also provide millions of jobs that normal folk need to live.

      When you start personalizing your animosity towards large organizations you tend to wrap your head tinfoil, put cotton in your ears, and then start humming to yourself. You most certainly do not consider the harm to the ordinary workers when you try to ruin a company or corporation to satisfy a Utopian commune based society.

      I agree that most corporate executives are stingy overpaid bastards and often times idiotic but that is no reason to disparage the entire company. Financial services, stock exchanges, and other ponzi schemes should definitely put under intense security and reformed . I agree +90% of the SW copyright patents today are 100% horseshit but don't confuse that with copyrights. Copyrights allow the creators a way to re-coup their production costs and hopefully assure they make a decent wage.

      Money is the absolute driving factor when it comes to developing and advancing new technologies. Drug companies are one of the best examples. It can cost billions to research, test, distribute, and bring new drugs to market and without the ability to make good those costs the industry would collapse. Another example, should a competent Computer Scientist get paid the same as the janitor or a McDonalds cashier? People entering the job market need marketable and relative skill sets that meet today's labor needs. If you go to college and major in something like Art History, English, or for god's sakes Political science don't bitch when you graduate and can't secure a good paying job. If you want to run through the street bemoaning the 1% versus 99% I suggest the problem has more to do with unrealistic expectations, laziness, and the entitlement mentality that is growing in some segments of society. Bottom line is if you remove the monetary incentives you remove the impetus that drives people to invest thier time and money on obtaining a quality education such as a BS IT, MS EE, or any other education that has relevance in today's job market.

    37. Re:Well damn by Yaa+101 · · Score: 0

      My experience of internet untill 2000 was much better than the "free shit" era that came right after 2000.

      No language getho's, everybody spoke english and tried to understand each other and respect each other most of the times.

      This "Free shit" era also brought the worse audience to the internet, there is no coincidence that the 2 came together.

      I paid through my nose in those days to get online, but it was worth every penny, nowadays I stay online only because it is dirt cheap, internet for me became more or less worthless over time, and the "free shit" bringers are largely responsible for the devaluation of internet.

    38. Re:Well damn by Anonymous Coward · · Score: 0

      I agree, I pride myself on the fact that I have no ads. My site is run on a free (000) webhost, that doesn't force or frame their own ads at all. And I absorb the cost of the domain(s).

    39. Re:Well damn by C0R1D4N · · Score: 2

      I remarked back when the dot.com bubble burst (I wasn't the only one to make this observation) that if TV and Radio advertisers started demanding that people "click through" or even sit there and watch the ad rather than channel surf, go to the bathroom or grab a soda those industries would also collapse.

    40. Re:Well damn by Anonymous Coward · · Score: 0

      Not when it is at my expense, without my permission, and without providing a clear benefit to me.

      It is providing a clear benefit to you, fool, you even stated what it is: the articles I wanted to read.

      It's the price of admission, the alternative to a paywall, if you don't like it then don't visit the site, go pay for the articles on a pay site.

    41. Re:Well damn by Anonymous Coward · · Score: 0
      How many people that profess these views:
      Choose only free software instead of pirating proprietary software?
      Choose only free music instead of pirating non-free music?
      Choose open hardware instead of closed hardware?
      Choose free sites instead of running an ad-blocker on ad-supported sites?

      I bet most people who espouse these views of freedom and openness in information and technology would not actually practice what they preach.

    42. Re:Well damn by Anonymous Coward · · Score: 0

      yes and we should have a way to block product placement in tv/movies too! so that a black 'censored' box gets put over it and we can deny the movie/tv makers their money!

      radio stations should be forced to beep out any product mentions in music too and provide a method to listen to the radio station content ad-free at the cost of the radio station!

      i'm entitled to free (cost) ad-free tv as well, they shouldn't monetize tv like that, they should provide it at their own cost!

    43. Re:Well damn by LordLimecat · · Score: 1

      It shouldn't always be about the money.

      Unless of course you want it to be viable / sustainable.

    44. Re:Well damn by cavreader · · Score: 1

      Unfortunately you usually get what you pay for. Most open source applications are poor copies of the versions you pay for.

    45. Re:Well damn by Anonymous Coward · · Score: 0

      Suggestion: Add SmartReferer and Request Policy to that list. It's fairly simple to track using pure HTML and 1st party cookies.

      SmartReferer - strips the HTTP_REFERER header from requests to third party webservers.

      Request Policy - is essentially NoScript for all third party DOM elements. (It doesn't replace NoScript, as it's not specialized for Javascript.)

    46. Re:Well damn by Compaqt · · Score: 1

      >I merely reject the contention that profit is a requisite for the creation and distribution of content. Besides tracking is hardly inductive of profit for content creators who rely on advertising.

      Well, but do you also reject the notion that profit is a requisite for whatever it is that you do? Making cabinets, landscaping, painting, etc.?

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    47. Re:Well damn by Compaqt · · Score: 1

      Yeah, and those ads had nothing to do with what you were actually interested in, whether that's laptops, 1TB HDs, flower pots, sewing patterns, or whatever.

      It's much more useful to show you an ad for stuff you're interested in than for interests which you do not have.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    48. Re:Well damn by Compaqt · · Score: 1

      Current model: Content provider puts up content, and also an ad. You get the read the content for free, and also there's an ad. If you're interested, you'll click on it. Lately, ads are more targeted to what you're interested in, so there's less of a scattershot approach. Also, it's totally no obligation. You don't have to click on the ad if you don't want to, and you can block if you really want to.

      This is the model under which there are 10,000 newspapers on the web for you to be able to read and expand your horizons.

      Proposed model: Upend this whole model not just for yourself, but for everybody. Get out your credit card for any article you might want to read. Say goodbye to being able to read those 10000 newspapers. You might have 1 or 2 subscriptions, but not 10000.

      The only content available on the Internet will be WSJ/Times of London type paywalled sites, Joe Bob's rants on Blogspot, flamewars on Usenet, oh and maybe Wikipedia with a million "citation required" because no one can get into site X to verify a citation.

      When everything's paywalled, that's hardly a "web". No viewing, no linking.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    49. Re:Well damn by Anonymous Coward · · Score: 0

      A "think tank" that can't think of a way to monetize content on the internet that doesn't invade peoples' privacy isn't much of a think tank, now is it?

      More like a toilet tank. Connected to a bowl full of shit atop a long tube connected to a septic system.

      YUCK!

      No wait, I can do better... Sure, it's a think tank, but the tank is cracked and has leaked all its best ideas all over the floor where being hot, they quickly evaporated.

      Yep. Nailed it!

      BTW, Why doesn't /. have a Score:5 Rant for posts like the ones attached to this article? Posts are getting modded "Insightful" that are really just whinny ranting and bitching. Advertisers are going to pay to have people carry their messages if they see a financial reason, to do anything other is irresponsible management of the investors' trust (little green and black printed slips of trust, printed on a polymer enhanced cloth-based paper, IIRC) and they just can't do that. So it is the age old battle between people trying to hawk their wares on the internet (or using the internet to hawk IRL at their BAMS) and those of us who get so irritated at the barrage of messages that try every trick in the book from subliminal messages and psycho-tweaking trying to steer your cognitive dissonance the way it will help them, to screaming, flashing lights, information-free come-on's, and the time-honored practice of having a sexy babe pictured with the product even though there's no actual relationship between the two. I don't bother with DNT, it's like having a sign on your door that reads "No solicitors". Doesn't work. Pointing a double-barreled shotgun at them when you open the door does, although that's real hard to do with any effect over the internet.

    50. Re:Well damn by Compaqt · · Score: 3, Insightful

      Wow, contempt for the non-university masses, much?

      Anyway, I have two suggestions:

      1) If you liked the way the Internet was (an ivory tower of academia), you should drop the current Internet, and get on Internet2.

      2) There's more to the Internet than the World Wide Web. If you don't like the web, don't go there. Stay on Usenet and Gopher. Gopher has more servers than it used to, and you can access it via Lynx or Firefox addon. Or block non-.edu domains.

      And please leave the no-pay, ad-supported Web to the rest of us.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    51. Re:Well damn by Anonymous Coward · · Score: 0

      if a site pledges not to hit me with flashy speaker blasting ads

      Some sites do that?

    52. Re:Well damn by aevan · · Score: 1

      Interesting. I do believe I shall try your method as I used to not mind text ads, nor the odd banner advert.. until banners multiplied per page, became animations became videos and ended up with zero content in amongst all the noise. Resultant blanket block punished them all.

      Your method sounds like it will reward the 'humble advertisers' again

    53. Re:Well damn by hairyfeet · · Score: 1

      I'm sorry but that is THEIR problem because if I'm on a geeks site? DUH why the fuck are you showing me ads for fucking doilies? If I'm on a car site why in the hell are you showing me ads for flowers?

      If a site is generic THEN they would have to show generic ads but the web is all about splitting people into niches and frankly it shouldn't take Einstein to figure out WTF ads you should be showing. If I'm on TVTropes? Duh DVDs! Its a no brainer.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    54. Re:Well damn by Anonymous Coward · · Score: 0

      Choose only free software instead of pirating proprietary software?

      Me.

      Choose only free music instead of pirating non-free music?

      Neither. No music any more.

      Choose open hardware instead of closed hardware?

      Where it is possible, me.

      Choose free sites instead of running an ad-blocker on ad-supported sites?

      Me. Thought both are necessary.

      You seem to hate my freedom to ABP your website. I hope you don't pretend to espouse views on freedom that say it's brilliant...

    55. Re:Well damn by crutchy · · Score: 1

      i bet you're one of those morons who thought linux could never become successful too

      advertising isn't what made the internet... it was porn, and will always be, advertising or not

    56. Re:Well damn by chrismcb · · Score: 1

      ... and without providing a clear benefit to me. ... preventing me from reading the articles I wanted to read?

      So you WANT to read the article... but they aren't providing a clear benefit to you? Do you think maybe the article IS the benefit?

    57. Re:Well damn by TheRaven64 · · Score: 3, Interesting

      In the beginning, sure. But do you remember the original Google ads? They were plain text, unobtrusive, and were linked to the content of the page. If you were reading a review of laptops, then they'd have adverts for the laptops being reviewed, for example. They didn't need to track you, because by reading a page about X they knew that you were interested in X. This is exactly how print adverts (you know, the ones that still make large amount of money) work.

      In my personal experience, ads got a lot worse once they started trying to tailor them to me, rather than to what I was reading. I actually clicked on quite a few Google ads - especially on Slashdot - when they were fairly generic site-relevant things. Now they are really good at showing me ads for things I've just bought and therefore have no further interest in purchasing.

      --
      I am TheRaven on Soylent News
    58. Re:Well damn by TheRaven64 · · Score: 1

      How much bandwidth does a forum use? I paid for a VPS for a few years that cost about $20/month and came with 200GB/month of bandwidth (a limit I never went near) and a tiny charge if you went over. If you are just doing web hosting, it gets a lot cheaper. Running a video sharing site is expensive, but something that's primarily text should be relatively cheap.

      --
      I am TheRaven on Soylent News
    59. Re:Well damn by Jane+Q.+Public · · Score: 1

      "Your method sounds like it will reward the 'humble advertisers' again"

      NoScript is flexible, in that you can whitelist or blacklist domains. That is handy because it doesn't intrude on your browsing. But domains that are not black- or white-listed are still blocked, unless you give them temporary permission.

      I like that arrangement. I used AdBlock for quite a while, but NoScript far more configurable and "general purpose", for my taste.

      Ex: If a site wants to use Google Analytics, you can let it, or let NoScript block it by default. I work with web pages so there are times I want to whitelist domains I'm working on, but I don't care to let GA see everything I do. Other common ones: doubleclick (the monster still lives), yahoo, etc. There are about a million of them and if you install NoScript I guarantee you will be apalled at how many sites allow how many third-party scripts to access your session.

      But ads in general, and particularly those that are not dependent on 3rd-party script, are not blocked.

    60. Re:Well damn by TheRaven64 · · Score: 2

      You're confusing 2000 with 1993, when the first non-university, non-government access to the Internet became possible. By 1995, Internet access was pretty much universally available, although not universally subscribed. I had a dial-up connection at home from about 1994 in the UK. It was six more years until the cut-off that the grandparent is talking about. Hell, even AOL was offering Internet access to the masses in 1995 - the Internet wasn't some academic-only thing before 2000.

      --
      I am TheRaven on Soylent News
    61. Re:Well damn by Anonymous Coward · · Score: 0

      Hey. Me too! Except I use cookie whitelisting (usually just block by default and use Firebug to enable as needed, but I've played with cookie blocker addons) and don't bother with FlashBlock on top of NoScript.

      And I'm totally fine w/ the non-tracking ad variety. I've clicked on quite a few, and bought products off of them.

    62. Re:Well damn by Man+Eating+Duck · · Score: 2

      Its like the whole adblocking deal, I block everyone EXCEPT those that say "We promise not to be obnoxious and put flashing sound blasting shitpile ads on our site so please support us by not blocking" so you know what? I don't block those sites. but the absolute second they DO show me some obnoxious flashing speaker blasting ad? Their asses are blocked and all the pleas in the world won't change it.

      Well put. Also, let them know that you allow their ads, and why. I always drop them a short mail about it. I've received some amusing replies, for instance one response from a tech was basically "THANK YOU! You have no idea how much controversy this has created with marketing... I'll bring your email to our next meeting, that'll show those bastards!"

      --
      Are you a grammar Nazi? I'm trying to improve my English; please correct my errors! :)
    63. Re:Well damn by Anonymous Coward · · Score: 0

      And, frankly, fuck these guys for suggesting that it's the only way we get any content on the internet.

      I agree. A "think tank" that can't think of a way to monetize content on the internet that doesn't invade peoples' privacy isn't much of a think tank, now is it?

      How is that insightful +5, mods? For the last 20 years people all over the planet have been trying to figure out how to monetize content on the internet, and so far the best they've come up with is advertising. The parent is also automatically equating ignoring the DNT with invading privacy. They're not invading your privacy fucktard, you're sending the information to them. Bitch at the browser makers for not making it default behavior to present a different, random browser ID to each site you visit, and each time you visit it. Bitch at the browser makers for not properly securing cookies, leaving cached data sitting around, giving improper access to cookies and cached data, allowing data to be written to areas it shouldn't. Bitch at them for just running scripts that do whatever the fuck they want without proper sandboxing and enforcement of application boundaries. The solution to your browser leaking your information all over the fucking place isn't to tell everybody else to ignore you, it's to tell the jackasses who are leaking your data to stop fucking leaking it.

      DNT is a pile of pure pigshit, from start to end. Go ahead, make it a law. Spend a shitload of cash trying to track and enforce it, and even more cash on the court cases which WILL show up over every last nitpicking detail. The last thing we need are those fucking dipshits in Congress trying to micro-manage internet technology; what they will end up leaving us with will be a massive pain in the ass for legitimate sites and it won't do a goddamn thing to protect your privacy.

    64. Re:Well damn by Anonymous Coward · · Score: 0

      You have a great way of putting how some of us feel into words. I don't mind ads. I do mind being tracked across the web by advertisers, social networking sites, etc. I do mind ads that are intrusive to what I'm reading. On general principle, I click "close" on anything intrusive that flies into my reading area. I do look at some ads on web sites that don't do this to me, and I don't currently use Ad Block (I may go back to using it if ads generally get to be more intrusive). I do use No Script just for protection from rogue scripts.

      No, I don't mind advertising. I mind that my personal information is being tracked to "make my web experience more enjoyable" and the ads "more pertinent" to me. It's a shame that those web sites that use intrusive advertising, tracking cookies, etc., are ruining things for the other sites that are well behaved, driving more and more of us into using counter-intrusion software, ad-blockers, etc.

      Donald

    65. Re:Well damn by flaming+error · · Score: 1

      If there's something I'm interested in, I'll buy it without the advertising. If there's something I didn't know I was interested in, I'll learn about it from a good recommendation, not an ad.

      Intrusive ads are just an annoying reality to me, like a slow car plugging up the fast lane. I wouldn't buy a car because it interrupted my tv show any more than I'd buy it because it made me hit the brakes.

      Marketeers can show me whatever they want, but I've been inoculated. They're far more likely to piss me off than get me to buy.

    66. Re:Well damn by bluefoxlucid · · Score: 1

      I'm sorry, I can't hear you over the sound of installing CentOS because my employer can't be assed to pay for RHEL. Sure, we don't get the security updates feed--we get the updates, but we can't 'yum --security list' and see which pending updates are security related--but we just patch everything. Really unless you're the government, why would you pay for Linux? It's free!

    67. Re:Well damn by bluefoxlucid · · Score: 1

      I go to TVTropes to read stuff about books and anime and literature in general--TV shows and movies are scripted and use literary techniques like Checkov's Gun etc, so do books.

    68. Re:Well damn by bluefoxlucid · · Score: 1

      It always causes a twinge of [,,,] sadness in my heart at how [...] pride [in one's work] [...] seem to be the foundation of the "Christian" nation of the US.

      What's wrong with that?

      Shinmen Musashi said:

      The attainment of the carpenter is that his work is not warped, that the joints are not misaligned, and that the work is truly planed so that it meets well and is not merely finished in sections. This is essential.

      In the US, it seems like most folks want to slap shit together so it looks vaguely shaped like the thing you want and therefor they can sell it. Look at the mass moving volume of WalMart bicycles (WalMart owns the license to the Schwinn name in the US; as well, they sell a lot of Denali bikes). They look like bikes. Examine one thoroughly, it looks great, doesn't seem like it would fall apart. Yet even when assembled well, they fall apart. The wheels come off, frames physically snap in half. They're not safe. Even worse, the employees routinely assemble them at purchase and they assemble them poorly, so they fail even more than is warranted by their poor workmanship.

      A bicycle should be made well. Its joints should be welded properly, its tubes well-formed and of proper strength, its geometry correct for its purpose, its wheels spoked and trued well, brakes secure and tuned and brake and shifter cables routed and run properly. To do any less is to have no pride in your work, and to produce a product not fit for its purpose.

    69. Re:Well damn by Anonymous Coward · · Score: 0

      When musicians create new music do you expect them to pay for the instruments, studio time, sound production assets, and support staff?

      That's funny, the corporations you're defending expect them to.

      Bottom line is if you remove the monetary incentives you remove the impetus that drives people to invest thier time and money on obtaining a quality education such as a BS IT, MS EE, or any other education that has relevance in today's job market

      Which is why no one takes Art History, English, or for god's sakes, Political Science?

    70. Re:Well damn by Quirkz · · Score: 1

      True. Gmail is still trying to sell me a new Nissan, eight months after I bought one. I don't think I'm going to want another car for about ten more years, guys.

    71. Re:Well damn by flaming+error · · Score: 1

      TFA is not about ads in general, it's about advertisers colluding to track individual users.

      Sites can still advertise products relevant to their content. There's little reason to believe that honoring do-not-track requests would result in the dystopian future you fear.

    72. Re:Well damn by CCarrot · · Score: 1

      if they can't make money with the old business model then let them sell t-shirts or whatever, its not our job to bend over backwards because dumbasses can't figure out how to make money.

      That's not necessarily the direction they want us all to bend over...

      I fully agree, though. If the advertising industry *somehow* managed to eke out a meager living </sarcasm> before they were able to attach the equivalent of a surveillance bug to every single person they meet, something tells me that they'll survive just fine if we rise up and rip those bugs out of the system. Or even if we, a trifle more politely, tell them exactly where they can shove their bugs and tracker cookies.

      --
      "I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
    73. Re:Well damn by hairyfeet · · Score: 1

      But you just gave yourself the answer, if its about a TV show? Duh box sets! If it has multiple shows and books cited? Well you have a lot of fodder for the ads then don't you?

      None of that changes the fact that the web is all about splitting into niches and those niches can have ads shown to them without having a dozen corps following my ass like fricking spies just to try to milk me like a damned cow for more monies! Nom nom nom! Fuck them, fuck their greed, either learn how to do old fashioned ads or sell t-shirts or something but if you can't make money without fucking over your viewers or spying on them you deserve to die.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    74. Re:Well damn by hairyfeet · · Score: 1

      Big second on that, as I was looking a year and a half ago for a netbook because I got tired of the weight of a fullsize and after trying a couple of the AMD netbooks customers had bought found they do what I needed a mobile to do....except I already BOUGHT my EEE E350 netbook not a month after I started searching, but to this day I get ads up the ass for new netbooks. Considering my last 2 laptops last I heard are still running with the people I sold them to and I often get over 5 years from a laptop? Trying to sell me one is beyond pointless and I have ZERO interest in buying another one for years,great job guys.

      Sadly the things I AM interested in now, SSDs and external drives i'll end up getting through one of the Tiger or NewEgg emails because at least they show me a wide variety of tech stuff, all I'm getting from targeted ads is for shit I bought ages ago and have no need of another one. From what I can see these ads are only good a targeted what you USED to want, not what you are actually looking for now. you'd think when I'm reading review after review of SSDs they'd get the clue and realize I'm looking for an SSD to put in my netbook? Nope, just ads for more netbooks. What a giant failwhale.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    75. Re:Well damn by hairyfeet · · Score: 1

      Thanks for the advice, never thought of dropping an email. I always support them the old fashioned way, by actually looking at the ads and if its something i might be interested in clicking on it, even if I'm not planning on buying that day. That way their metrics will show that not being a douchebag is actually raising their amount of clicks which is probably the best thing they can bring to the PHBs anyway.

      Again though I have NO problem with sites using ads, as long as they aren't bitchslapping me, blocking the content, or worse blowing my ears off with some jingle horseshit. Want to put a text or even a GIF? I don't have a problem with those and if you have half a brain and target the ads logically, and by that I do NOT mean tracking I mean common sense like putting ads for geeky things like flash drives and SSDs on Ars or /. then I'll even click on them and buy if the price is right.

      But the problem is the ads have gotten downright rude and insulting and targeted ads are even worse, they'll show me hundreds of ads for things related to something I bought a year ago and have no interest in now while ignoring what I'm actually on the page to fricking look at! Why am I getting ads for laptops when I'm on a page reviewing SSDs? You'd think that would give them a clue if I'm reading reviews that I was thinking of buying one but no, because I bought a netbook nearly 2 years ago and did research before I bought that is ALL the targeted ads are for. You watch, I'll buy an SSD for my netbook and for the next 2 years I'll get SSD ads.../facepalm/

      --
      ACs don't waste your time replying, your posts are never seen by me.
    76. Re:Well damn by Compaqt · · Score: 1

      Granted.

      But if you read the rhetoric on the other side in this thread, it's been pretty much anti-advertising in general.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    77. Re:Well damn by webheaded · · Score: 1

      The tracking I can understand, but a few ads? Do you feel as if you are entitled to browse their site without accepting a few ads? I mean if it's obnoxious, sure, but they aren't all obnoxious. The clear benefit to you is that the website owner can afford to keep the website running. :p

      --
      "Those who would sacrifice essential liberties for a little temporary safety deserve neither liberty nor safety." - BenF
    78. Re:Well damn by bluefoxlucid · · Score: 1

      What I don't get is how people complain that we send 197.11.15.202:http://www.fapfap.com/horsedongs/ to a Web server and they want the guy on the other end to close his eyes instead of going "this guy looks at a lot of horsedong, let's show him horsedong ads!" I mean seriously I could do a lot of this fancy 'tracking' with awk and bash pointed at /var/log/apache2/access.log picking up Referrer and request IP.

    79. Re:Well damn by 10101001+10101001 · · Score: 1

      It always causes a twinge of [,,,] sadness in my heart at how [...] pride [in one's work] [...] seem to be the foundation of the "Christian" nation of the US.

      What's wrong with that? ....

      A bicycle should be made well. Its joints should be welded properly, its tubes well-formed and of proper strength, its geometry correct for its purpose, its wheels spoked and trued well, brakes secure and tuned and brake and shifter cables routed and run properly. To do any less is to have no pride in your work, and to produce a product not fit for its purpose.

      And that, right there, would be the problem. You entirely miss the point that one is inherently supposed to produce a well made bicycle if one is to make one at all. There is no need for pride to do so. To do less is to commit a sort of fraud and to lie. Instead, you nee demand people be prideful that they produce quality work. This is the same fallacy that demand people be greedy that capitalism should work at all. Pride is the extreme of self-importance. One should be well considerate of one's work and mindful of it. But to take pride in it misses that one's work is but a cosmically infinitesimal aspect of the grand scheme of the universe.

      Put another way, do you believe the all Amish work is inferior quality or of a prideful nature? I would say no to both, generally.

      --
      Eurohacker European paranoia, gun rights, and h
    80. Re:Well damn by betterunixthanunix · · Score: 1
      Well, here's the thing: static, easily ignored, and most importantly, advertisements that never prevent me from reading the page that I am trying read could be tolerated. Google's text-based ads are an example: annoying, but tolerably so.

      Unfortunately, web advertisers (and TV advertisers) have proved that they cannot be trusted to keep the annoyance down to a tolerable level. Popups, pop-unders, Java ads, Flash ads, hover ads, autoplay, audio compression (to make things as loud as possible), etc. Websites also have this habit of having more advertisements than actual text, and then they divide their articles into multiple pages just to display even more ads. This is why we started blocking ads: we were too annoyed.

      The clear benefit to you is that the website owner can afford to keep the website running

      I have my doubts about this. I suspect that if everyone installed ABP tomorrow, the web would adapt -- not just with paywalls.

      --
      Palm trees and 8
    81. Re:Well damn by DMUTPeregrine · · Score: 1

      It costs about $36/month.
      $30/month for Linode 768 (300GB/month), $5/month for Akismet Pro (anti-spam), $1/month for the domain name.
      It isn't just the forum, it also has a Mumble server for voice comms, which eats a good bit of extra bandwidth.

      --
      Not a sentence!
    82. Re:Well damn by crutchy · · Score: 1

      i use debian, but i've heard good things about cent... rhel is a has-been unless you're a datacenter that needs the support

    83. Re:Well damn by bluefoxlucid · · Score: 1

      The pride of the Amish is in their good works and their commitment to the community; any Amish would feel shamed if he did not put forth his best for the good of his friends and neighbors.

      The absence of pride and shame is greed and lust and gluttony. With no pride, there is no drive to seek to better your work once it is functional--it is 'good enough'. With no pride there is no shame, for shame is the desire to restore one's pride; and with no shame there is no concern for how others view your work. Without these drivers, the only reason to perform a function--much less perform it well--is for the reward of money, sex, or food.

    84. Re:Well damn by bluefoxlucid · · Score: 1

      There is nothing good about CentOS except the occasional third party application is easier to install on it, though sometimes doesn't work unless you hand-compile alternate versions of various packages etc. RHEL is a lousy piece of shit with the word "Enterprise" slapped on it; CentOS is just a RHEL rip-off.

    85. Re:Well damn by jythie · · Score: 1

      "If you don't like the web, go back to gopher". I like it ^_^

    86. Re:Well damn by shnull · · Score: 0

      i keep a site for hobbyism and learning when my head is screwed on right and i could care less who comes there to read what or what not but that's besides the question.
      this reminds me it's been a while since i fooled around with virtualbox, the ultimate cookiekiller. I dont know if any site can get your mac adress from a web server, i know you can switch it at will in a vm ? I wouldnt know how to find it out. Kind of inspiring to see what i can dig up about identifying hardware when a person visits a page. Thanks to the poster, much obliged, i've been very void of inspira- and motiva- lately

      --
      beware he who denies you access to information for in his mind, he already deems himself to be your master (SMAC-ish)
    87. Re:Well damn by crutchy · · Score: 1

      good to know. i've never actually used cent myself. i started with debian, still use it, and haven't yet come across any reason to change (and debian being the grand daddy of other popular distros like ubuntu and mint is a good sign)

    88. Re:Well damn by bluefoxlucid · · Score: 1

      Ubuntu is Debian with a more regular 6 month release cycle, so it theoretically allows you to get more up-to-date without as big a stability sacrifice as going to Debian testing/sid. RHEL is Fedora minus 95% of available packages on a 5-10 year release cycle (how old is RHEL6?). I can recommend Ubuntu, though I'd immediately ditch Unity; they do some goofy shit, though.

  2. Return bogus data by Anonymous Coward · · Score: 2, Interesting

    Can't the browser just give bogus data on request?

  3. That's fine by Anonymous Coward · · Score: 5, Insightful

    I'll just keep using AdBlock Plus, NoScript, etc. and they won't get me to see any ads at all. If on the other hand they respected my desire not to be tracked, I'd have given some simple unobtrusive ads a chance. They're only shooting themselves in the foot.

    1. Re:That's fine by couchslug · · Score: 5, Informative

      "I'll just keep using AdBlock Plus, NoScript, etc."

      I'll keep REMINDING OTHERS to use AdBlock Plus, NoScript, etc.

      --
      "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
    2. Re:That's fine by Nursie · · Score: 4, Insightful

      Indeed. I dont even mind if they detect that and block me. I'm not prepared to accept the implied contract to make my computer fetch ads over my connection. If they then want to drop their end it's fine.

      I usually let text-ads through because they're just easy to ignore.

    3. Re:That's fine by Compaqt · · Score: 2

      So I imagine you don't really care for DNT, right?

      You're already running adblockers, what's the point of DNT? Just destroying the ad-funded free content sites.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    4. Re:That's fine by mrmeval · · Score: 1, Informative

      Adblock allows 'some ads' by default. I'm not recommending it. There's a fork Adblock Edge that is a fork in protest to the 'some ads' by default.

      https://addons.mozilla.org/en-US/thunderbird/addon/adblock-edge/

      --
      I'd go on a Vegan diet but the delivery time from Vega is too long. --brownkitty
    5. Re:That's fine by cratermoon · · Score: 2

      We should start another category and block list for AdBlock: domains that refuse to honor DNT.

    6. Re:That's fine by cratermoon · · Score: 1

      You do realize you can create an maintain your own filter list that blocks what you want, right?

    7. Re:That's fine by drooling-dog · · Score: 1, Interesting

      Or you can just cut them all (ads, malware, spyware) off at the ankles and install a HOSTS file like the one at http://winhelp2002.mvps.org/hosts.htm.

    8. Re:That's fine by drooling-dog · · Score: 4, Insightful

      what's the point of DNT? Just destroying the ad-funded free content sites.

      If you can't support your site without tracking your users across the web - an unethical practice, IMHO - then I'll hardly be mourning its destruction.

    9. Re:That's fine by Cinder6 · · Score: 3, Insightful

      DNT doesn't stop anyone from having ads on their sites.

      --
      If you can't convince them, convict them.
    10. Re:That's fine by bruce_the_loon · · Score: 2

      Pray tell how that is different except to make me have to do something manual every week or sooner to update the file again.

      Adblock+ blocks even better because it removes the code from the page, I don't get wide-open blocks and they never see the hit in the first place. Even better, I can click on a little button and block any new sites with zero effort.

      --
      Trying to become famous by taking photos. Visit my homepage please.
    11. Re:That's fine by bruce_the_loon · · Score: 1

      A default that is explained to the user, with a prominent disable button on first use.

      --
      Trying to become famous by taking photos. Visit my homepage please.
    12. Re:That's fine by Compaqt · · Score: 1

      But you can already block your cookies if you like.

      While I too don't really like intrusive or autoplay ads, and have plenty of my own tastes, I don't really want to impose them on the whole web via the FTC.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    13. Re:That's fine by fast+turtle · · Score: 1

      I'll keep reminding others to use NoScript. Adblock Plus has been bought out so it's no longer usable. For the many ads that I don't see, I have to thank Ghostery and the Hosts file for the permanent ban

      --
      Mod me up/Mod me down: I wont frown as I've no crown
    14. Re:That's fine by drooling-dog · · Score: 1

      I don't really want to impose them on the whole web via the FTC.

      Then honor the DNT flag for those that choose to use it. Unless we're using some double-speak definition of "impose" here, that is...

    15. Re:That's fine by Nursie · · Score: 2

      DNT was a way to tell people not to track you. It's not only the ads that do that, but js plugins, analytics, even social networking buttons and graphics.

      Not acceptable.

      IMHO now this has failex we need a new set of ABP rules that block facebook and google (etc) resources from loading when not on their domains.

    16. Re:That's fine by Scarletdown · · Score: 2

      Or you can just cut them all (ads, malware, spyware) off at the ankles and install a HOSTS file like the one at http://winhelp2002.mvps.org/hosts.htm.

      Last time I tried the hosts file trick, which was several years ago, I kept getting bombarded with annoying "Document Contains No Data" pop ups every time something got rerouted to 127.0.0.1

      That pretty much made Web browsing impossible. Is there a way to suppress that error? I remember searching for a solution back then, and all I found were the same question with no answers.

      --
      This space unintentionally left blank.
  4. Aha! by Anonymous Coward · · Score: 5, Insightful

    So they're afraid they aren't going to make all the money they have been making with advertisements.

    My take on this: go get a real job.

    1. Re:Aha! by mwvdlee · · Score: 1, Troll

      Yeah, go get a real job, Slashdot editors!

      Okay... bad example.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    2. Re:Aha! by Anonymous Coward · · Score: 4, Interesting

      Not a bad example, though. All they do is approving the submissions of some other people that don't get a single dollar from what they send to the site.

      So they make money of other people's work. True or false?

  5. Yeah, well.. by Anonymous Coward · · Score: 3, Insightful

    Joke's on them. I run NoScript.

    1. Re:Yeah, well.. by Bigbutt · · Score: 5, Insightful

      Joke's on them. I don't think I've ever been to their site.

      [John]

      --
      Shit better not happen!
    2. Re:Yeah, well.. by Anonymous Coward · · Score: 1

      Joke's on me. I'd never heard if them before this story. Now that name is wasting some of my memory.

    3. Re:Yeah, well.. by Anonymous Coward · · Score: 3, Funny

      Joke's on you. Nobody gives two shits about your awesome not-caring strategy. Seriously. You are in a tiny minority. Nobody cares.

  6. Advertizing and privacy are 2 different things by GPLHost-Thomas · · Score: 5, Informative

    We don't deny the right for any site owner to do advertising. If we don't want to see the adds, we can stop going on the site. But what's not normal is tracking visitors across multiple sites and without their consent or knowledge. I recommend everyone to install the ghostery pluggin, just to see how far this has gone (eg: so many sites are displaying trackers from 3rd parties).

    1. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      We don't deny the right for any site owner to do advertising. If we don't want to see the adds, we can stop going on the site. But what's not normal is tracking visitors across multiple sites and without their consent or knowledge. I recommend everyone to install the ghostery pluggin, just to see how far this has gone (eg: so many sites are displaying trackers from 3rd parties).

      And be careful where you approve scripts, look at the HTML of this site for instance..

    2. Re:Advertizing and privacy are 2 different things by bengoerz · · Score: 4, Insightful

      It's ironic that Ghostery identifies 6 trackers on this very Slashdot page.

    3. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      The value of those ad's that are served are based on how much they can be sold for.
      By knowing more about your users, the ad's can be targeted. If targeted they are more valuable.
      Therefore by turning tracking off, you reduce the potential value the ad space, and in turn revenue of site owners.
      By knowing your browsing patterns across sites, advertisers can show you ad's you are more likely to want to see.
      And there are endless ways to hide the behaviour from a technology standpoint. If you are concerned about leaving a trail across internet, stop using it.
      -- An ironically named anonymous coward

    4. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      Do you even know what ironic means?

    5. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      If we don't want to see the adds, we can stop going on the site.

      "We" have learned spell and use proper grammar.

    6. Re:Advertizing and privacy are 2 different things by oodaloop · · Score: 4, Funny

      Yeah, it's like when it rains on your wedding day.

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
    7. Re:Advertizing and privacy are 2 different things by Oligonicella · · Score: 1

      I use the plant transformation spell. Which is your favorite?

    8. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      If we don't want to see the adds, we can stop going on the site.

      "We" have learned spell and use proper grammar.

      ...and "pluggins"

    9. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 2, Interesting

      "Ironic" is people installing Ghostery thinking they are sticking it to the web trackers and not realizing that Evidon (Ghostery's owner) is tracking them through Ghostery for the purpose of selling reports to advertisers on where their ads are displayed.

    10. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      Reading your post many will note you used "adds" instead of "ads" and a certain number of those will wonder if it was deliberate or subconscious use being as too many of today's "ads" are "adds" rather like picking up ticks or leeches as you move about in nature, some of which give more "adds" via infection etc or call out for their fellows to join them.

    11. Re:Advertizing and privacy are 2 different things by Captain+Hook · · Score: 0

      They already have reasonable information about audiences without needing to track individuals across sites.

      For example, on this site, advertise geek stuff, gadgets, programming languages, OS's etc.Car Sites, advertise car stuff.

      For the most part, websites have a self-selecting audience so you already have the ability to provide ads at people who are likely to find particular categories useful.

      Tracking only becomes useful if you are a very large catch all website or ad provider looking for an edge over the competition.

      Provide ads for the website audience, not the individual.

      --
      These comments are my personal opinions and do not necessarily reflect the opinions of the other voices in my head.
    12. Re:Advertizing and privacy are 2 different things by Compaqt · · Score: 1

      Playing devil's advocate here: Tracking ads allow lesser and offbeat websites to exist.

      Otherwise, the only nonpay-content websites you could have would be those directly related to a money-making ad category (like computers and mobile phones).

      Tracking ads let you have a blog on esoteric subjects, and yet your visitors will still get relevant ads.

      Example: I get a lot of server and webhosting ads, which are highly relevant for me. On the other hand, you don't like any ads, so you block them. No problem, right?

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    13. Re:Advertizing and privacy are 2 different things by SQLGuru · · Score: 1

      +1.

      DNT doesn't preclude them from making money (as they claim). They just need to do a better job of selecting their ads to target their audience.

    14. Re:Advertizing and privacy are 2 different things by betterunixthanunix · · Score: 5, Insightful

      We don't deny the right for any site owner to do advertising

      Only to a certain limit of annoyance, beyond which we install ABP. We crossed that threshold over a decade ago, when all sorts of nasty tricks to avoid pop up blockers started to appear. My mother could not even read a New Yorker article, because some hover ad kept covering the text; I installed ABP for her, and the problem was solved.

      You see, the problem here is that unsolicited advertising annoys people, and it is a terrible way to monetize a product. ABP exists because unsolicited ads had become so annoying on the web, and because those ads were consuming more CPU time than the actual web page they were placed on.

      If we don't want to see the adds, we can stop going on the site

      Which only works if you are willing to cut yourself off from modern society. How do you check the weather? How do you look up the location of a store? This is the reality of life in the 21st century: to do common activities, you start up a web browser, and if you are not using ABP you will be bombarded with advertising.

      But what's not normal is tracking visitors across multiple sites and without their consent or knowledge

      Well, here's the thing: unsolicited advertising is not very profitable, so you can expect the most greedy, underhanded approaches to improving profits. That is part of the problem with using unsolicited advertising as a way to monetize the web, and this stems from the annoyance of seeing unsolicited ads.

      Basically, if your revenue model is based on exploiting people like they are a resource, you are doing the wrong thing, and eventually you are going to face rebellion. That online advertisers do not realize this is a testament to their general worldview: they do not see people, they only see wallets.

      --
      Palm trees and 8
    15. Re:Advertizing and privacy are 2 different things by betterunixthanunix · · Score: 3, Insightful

      Playing devil's advocate here: Tracking ads allow lesser and offbeat websites to exist.

      I doubt that is the case. Most of the offbeat websites I have seen have pretty low operating costs -- they are mostly run by volunteers, and their costs are mainly bandwidth and hosting. Not only that, but I see other, better solutions:

      1. Offbeat websites can focus on developing communities of users, who will want to buy merchandise with the website's brand. These users know that their website costs at least some money to operate, and those with money will be willing to buy the merchandise. If you spend $100/mo. on hosting, then you only really need to sell 10 t-shirts per month to cover those costs -- if you cannot get 600 people to buy t-shirts over the course of 5 years, you are doing something wrong.
      2. Users can be asked to donate a bit to cover operating costs. It is not asking much for a handful of users to make a small payment. If your website is small and obscure, you will not need to solicit donations on the scale of Wikipedia; 1000 users contributing a penny each month is not that much to ask for.
      3. If all else fails, if there is no reliable way to keep small websites running with tracking ads, then we need to make a new system that is less centralized than the web. Yes, I know, heaven forbid we ditch the wonderful HTTP protocol, but come on -- HTTP is not *that* great, and at this point I think we could do better. Let's revive P2P, and leave the web for things that really do require a client-server model (say, interacting with a central database; banking, shopping, etc.). We could even build it right into our browsers, so that we could have hyperlinks between the P2P network and the web.

      Yes, it sounds incredible, but users can participate in keeping their favorite websites running, and they can do so without being highly technical or extremely wealthy. The first thing we need to do is to stop treating users like an exploitable resource; the rest falls into place from there.

      --
      Palm trees and 8
    16. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      Now I don't know for sure because you didn't provide a citation, but methinks you're full of shit.
      http://www.ghostery.com/privacy-bt

    17. Re:Advertizing and privacy are 2 different things by rhizome · · Score: 2

      Sincerely,
      An Advertising Network Employee

      --
      When I was a kid, we only had one Darth.
    18. Re:Advertizing and privacy are 2 different things by klearvue · · Score: 3, Informative

      "Evidon (Ghostery's owner) is tracking them through Ghostery" - that only happens if you explicitly enable GhostRank option. Don't spread FUD.

    19. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 1

      Do you even know what ironic means?

      That was an example of situational irony, wherein the situation (a tracker on this web page) is incongruous with the words spoken (trackers are bad.) Much like "rain on your wedding day". It is not, of course, dramatic irony or verbal irony.

    20. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      Third bullet on the page you cite. Read it. HEre is their product page that connects the dots:

      http://www.evidon.com//solutions/encompass

    21. Re:Advertizing and privacy are 2 different things by emt377 · · Score: 1

      We don't deny the right for any site owner to do advertising. If we don't want to see the adds, we can stop going on the site. But what's not normal is tracking visitors across multiple sites and without their consent or knowledge

      That's not entirely correct; the header doesn't just apply to cross-site tracking. Even Google analytics should be blocked as it's proposed. Or webalizer, or any other HTTP access log processing used to analyze usage patterns. In fact, as proposed those who include the header should be exempted from analytics, because that is tracking per definition. Of course logging or tracking Referers would be completely verboten. There is also nothing to limit it to personally identifiable information.

      I refuse to participate in this stupidity. All my sites honor DNT as proposed - by outputing a TOS page to let you know your wish is granted. If some places make DNT law I will geo block them. I run my stuff on my terms, tough shit.

    22. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      If this is FUD, what does misleading your users as to what you are doing qualify as? Ghostery's privacy police says, "Ghost Rank data contains no personally identifiable information and will never be used for advertising purposes." Evidon's advertising product pages (such as http://www.evidon.com//solutions/encompass) say, "Evidon Encompass leverages a proprietary library of more than 1,100 tracking scripts, as well as the seven million-member, opt-in Ghostery® panel, which anonymously supplies tracking code data on over 26 million websites." They are using the data they collect from Ghostery for products sold to advertisers. If that doesn't qualify as "advertising purposes", then the people expressing outrage about the original article and citing the benefits of Ghostery do not know what they are talking about and have succumbed to the FUD spread by the "privacy business interests".

    23. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      and yet your visitors will still get relevant ads.

      Relevant? Don't make me laugh.

      Example: I get a lot of server and webhosting ads, which are highly relevant for me.

      If you use unsolicited advertising to make decisions when a 5 second organic web search will give you much more balanced information then sorry; you are a fool. The cost/benefit tradeoff of unsolicited advertising isn't even remotely there.

    24. Re:Advertizing and privacy are 2 different things by Anonymous Coward · · Score: 0

      Very last sentence of the third bullet: "GhostRank is a voluntary, opt-in feature."

      However, the Evidon website does not engender ideals of quality control with "how they got there and they’re impact on you".

      The more direct page does have the final connection: "Ghostery users supply much of the information that comprises our Company Database, which includes every business that uses audience data in some way, including for online behavioral advertising."

      However, it still doesn't actually connect to whether it's still tracking you if you choose not to opt-in to the GhostRank feature.

    25. Re:Advertizing and privacy are 2 different things by stretch0611 · · Score: 1

      It's ironic that Ghostery identifies 6 trackers on this very Slashdot page.

      Its not ironic at all if you think about it. Slashdot was original created by geeks for geeks. It became popular and later the original geeks became a minority. The original creator is no longer involved and it is being sold every few months to another company trying to monetize it.... Sounds like a microcosm of the internet itself.

      --
      Looking for a job?
      Want your resume written professionally?
      DON'T USE TUNAREZ!!!
    26. Re:Advertizing and privacy are 2 different things by GPLHost-Thomas · · Score: 1

      Only to a certain limit of annoyance, beyond which we install ABP.

      Right, I have it too, but it's not enough, some still gets through.

      unsolicited advertising annoys people

      Do you have an example of an add which is solicited, and which people are pleased with? I don't think such thing exist.

      How do you check the weather?

      RSS feed displayed on the home of my mobile phone. No advertising here...

      How do you look up the location of a store?

      OpenStreetMap? :) Of course, it only works that much, after which I agree with you... But if I go on a site to locate a store, then I'm willingly doing it, and there are multiple choices.

  7. Foundation of the internet? by Anonymous Coward · · Score: 0

    If only there were an alternative to hosting content for free...

    1. Re:Foundation of the internet? by epyT-R · · Score: 5, Insightful

      or how about pay for your own fucking bandwidth? I pay for mine.. You pay for yours. You don't have the right to throw up a pile of shit with ads and expect me to hobble my computer and experience to make you money. It's not cable tv.

    2. Re:Foundation of the internet? by Neil_Brown · · Score: 2

      You don't have the right to throw up a pile of shit with ads

      I can understand why this sort of activity is disliked — I don't browse without AdBlock Plus, and now will investigate Ghostery too — but, I would have thought that, within the bounds of the law, their webserver, it's their prerogative to host what they want / construct their site how they want?

      If I want to put up a whole load of flashing banners when you visit my site (I don't, but, if I did...), and that clogs up your bandwidth, that's my prerogative, just as it is your prerogative not to visit the site?

      For the site at question here, it's simple — I'm not going to be visiting. But I do think it's their prerogative to serve up poor content with ads, if that's what they choose to put on their webserver.

    3. Re:Foundation of the internet? by epyT-R · · Score: 1

      That's true.. but that right ends when the data from that server enters the NIC of someone else's computer.. Just as they control their hardware, I control mine and they have no right to dictate there.

    4. Re:Foundation of the internet? by Neil_Brown · · Score: 4, Interesting

      I control mine

      Absolutely. I would argue against any attempt to prevent someone from running AdBlock Plus or the like — filtering what you allow onto your computer (whether filtering what you ask for from someone else or, less usefully, asking for it and then not displaying it) is absolutely your prerogative too.

      DNT is a slightly challenging use case, to my mind. As I understand it, it means that I request everything on a page, but also send an additional request that some things do not happen with my data. I'm not actually filtering anything, or not requesting certain parts of the page — I'm relying, even trusting, the content owner to behave in accordance with my wishes. Which is partly why I'm not giving up ABP any time soon, just as a promise from everyone on the Internet not to do something I don't want them to do in terms of accessing my server would not lead me to dropping my firewall.

    5. Re:Foundation of the internet? by Anonymous Coward · · Score: 0

      "Hobble your computer?"

      Are you still using a 486 over dial up? Because even a normal family PC with standard broadband can handle ads without taking a hit now.

    6. Re:Foundation of the internet? by Anonymous Coward · · Score: 0

      Well then maybe you should stop reading Slashdot, because by requesting a page from Slashdot, you get a page with an ad on it! Oh no! Sound the fucking alarm!

    7. Re:Foundation of the internet? by Anonymous Coward · · Score: 3, Interesting

      Bull.. Everything, including(especially) Slashdot is is much faster when their ad servers are blocked. It's actually very dramatic. Sorry Slashdot, you gotta fix that if you want me to see your ads.

    8. Re:Foundation of the internet? by Anonymous Coward · · Score: 0

      They're not forcing anything on your machine. You chose to instruct your browser request a page from their server, they have the right to configure their server to respond to that request in any way they like (within the bounds of the law of course), and you have the right to configure your browser to interpret that response however you like.

    9. Re:Foundation of the internet? by KingMotley · · Score: 1

      Lol. Sounds like someone has entitlement issues.

      You have no right to anything from any website. If they choose to only allow people who are willing to put up with ads to help defer some of the cost of running their website, that is their choice. Your choices are to:
      A) Put up with the ads and get the content.
      B) Go somewhere else.
      C) Try and block the content and hope the website isn't smart enough to detect it.
      D) Whine with your self-entitlement buddies.

      or some combination of the above.

    10. Re:Foundation of the internet? by Fred+Ferrigno · · Score: 1

      I would have thought that, within the bounds of the law, their webserver, it's their prerogative to host what they want / construct their site how they want?

      They can structure the files on their webserver however they want, but once they send those files to me, it's my prerogative to decide how (or if) I wish to render those files for display. If I hate your color scheme and want to replace it with a custom style sheet, I won't use your style sheet. If I use a text-only browser, because I'm blind or because I'm on a terminal, I may not even request the images that your HTML file links to. If I'm running a spider program that trawls the web collecting statistics on web design trends, your page might never be rendered for human viewing at all.

    11. Re:Foundation of the internet? by yacc143 · · Score: 1

      Well, actually I can either tell /. not to serve me ads, or Adblock blocks them for me, ...

    12. Re:Foundation of the internet? by Anonymous Coward · · Score: 0

      C) Try and block the content and hope the website isn't smart enough to detect it.

      Freudian slip?

  8. One question: by Bieeanda · · Score: 1
    Who's funding this group, when it comes down to it?

    Okay, two questions:

    Does anyone really give a shit what this particular group has to say?

    1. Re:One question: by Anonymous Coward · · Score: 0

      Since its founding, ITIF’s research has been supported by technology companies such as IBM, Cisco and eBay, trade associations such as the Information Technology Industry Council, labor unions such as the Communications Workers of America, and grants from the Alfred P. Sloan Foundation, the Ewing Marion Kauffman Foundation, and the Nathan Cummings Foundation.[8][9][10][11][12]

      http://en.wikipedia.org/wiki/Information_Technology_and_Innovation_Foundation

    2. Re:One question: by MysteriousPreacher · · Score: 3, Informative

      Does anyone really give a shit what this particular group has to say?

      Your elected representatives, who look to outfits like this guidance in turning file sharing in to a crime akin to detonating nail bombs on crowded busses.

      http://www.sfgate.com/politics/article/Debate-over-Internet-piracy-legislation-heats-up-2576620.php

      --
      -- Using the preview button since 2005
    3. Re:One question: by Anonymous Coward · · Score: 0

      Piracy =! Ad serving. Yes. Really.

  9. Do Not Track != Do Not Advertise by bengoerz · · Score: 4, Insightful

    It is possible to advertise online without tracking users. It may not be quite as profitable, but it served the Internet well in the early days.

    Besides, you don't need tracking to know that Slashdot's audience is full of nerds who will buy open their wallets to companies like ThinkGeek, NewEgg, etc.

    1. Re:do not track != do not advertise by Anonymous Coward · · Score: 0

      This is why as a system builder, I always install Ghostery when fixing customers PCs. Other people should be doing this too.

    2. Re:Do Not Track != Do Not Advertise by Anonymous Coward · · Score: 0

      It may not be quite as profitable, but it served the Internet well in the early days.

      In the early days, the internet did not have advertising on it.

    3. Re:do not track != do not advertise by Anonymous Coward · · Score: 0

      Ghostery is a tracker. It sends data about which ads your system requests back where that info is sold to advertisers for the purpose of establishing which ads are how effective.

    4. Re:Do Not Track != Do Not Advertise by dumky2 · · Score: 1

      It's true and some websites may choose to stick to that limited advertising model. But can all sites afford to? Do you recognize that loss of revenue means that marginally some sites will close, some will stop offering advanced features, and fewer such new features will be offered?

      Now, given that we've established this trade-off, let's talk about ethics (what is right).
      No individual is forced to use any given service. Conversely, service providers should not be forced either.
      Not getting tracked is a feature to satisfy some preferences from users (otherwise they choose to use services that offer better bundles of trade-offs).

      We can discuss how to best persuade service providers to make a change. There are many useful changes that can be made (clearer terms, less tracking, faster experience, more storage, etc). But let's be clear about what is persuasion, and what is coercion. The actions FTC, White House and Congress fall into the later category. There is clearly threat of coercion by the political class.

      We complain about the inconvenience of tracking, but politicians are taking the opportunity to get their hands on the internet. That is actually dangerous, as it is introducing coercion in one of the last bastions of freedom. There is no good usage of coercion, regardless of how good the intentions are.

      --
      These comments are mine; I do not speak for my employer.
    5. Re:do not track != do not advertise by swillden · · Score: 1

      If I have to see advertising, I'd rather it be for stuff I'm actually interested in.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    6. Re:Do Not Track != Do Not Advertise by sjames · · Score: 2

      Speaking of ethics, how many of those sites that track the user (including children) like a creepy stalker actually disclose that part of the 'bargain' to the user at all? The content is the offer and the adds are the price. Surreptitiously tracking the user is picking his pocket.

      If the site would truly prefer no revenue at all from users who set the DNT flag, fine and dandy. They can redirect clients with DNT set to a page that says just exactly that and see how many freely agree to be tracked in exchange for the content and how many go away disgusted that they were even asked about it.

    7. Re:do not track != do not advertise by sjames · · Score: 2

      Good for you! Feel free to not set the DNT flag. I prefer to not be stalked.

    8. Re:Do Not Track != Do Not Advertise by Anonymous Coward · · Score: 0

      There is no good usage of coercion, regardless of how good the intentions are.

      Not sure if you are a troll, but if you are not, I'd advice you to think long and hard about how the world would work without state coercion. I'll give you a hint: there would still be coercion.

    9. Re:Do Not Track != Do Not Advertise by cratermoon · · Score: 4, Insightful

      > that loss of revenue means that marginally some sites will close, some will stop offering advanced features, and fewer such new features will be offered?

      Guess what? That's called "capitalism". Can't make money or compete in the market? Out you go. Don't try to use the government or the legal system to force people to allow your marginal and failing revenue model to continue to be profitable.

    10. Re:do not track != do not advertise by swillden · · Score: 1

      "Stalked". I don't think that word means what you think it means.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    11. Re:do not track != do not advertise by sjames · · Score: 1

      Following me from site to site checking up on everything I do on the net? Sounds like cyberstalking to me.

    12. Re:do not track != do not advertise by Cederic · · Score: 1

      Hmm. You raise the intriguing question of how successful prosecution under anti-stalking legislation might be.

      DNT is a clear warning that the attention is not appreciated, and being tracked by company A while visiting the sites of companies B, C and D shouldn't constitute an approach to company A.

      Could be an interesting test case.

    13. Re:do not track != do not advertise by Anonymous Coward · · Score: 0

      Ghostery is a tracker. It sends data about which ads your system requests back where that info is sold to advertisers for the purpose of establishing which ads are how effective.

      Only if GhostRank is enabled.

    14. Re:do not track != do not advertise by klearvue · · Score: 1

      I replied to a similar (and also anonymous) comment above. What you say is untrue unless you specifically enable the option to send stats to Ghostery.

    15. Re:do not track != do not advertise by swillden · · Score: 1

      With the endgame being <insert scary music here> to show you an ad you find interesting... or perhaps no ad at all if the "stalking" determines that you're not really interested in anything right now.

      Yeah, doesn't sound much like "stalking" to me... stalking is a predatory activity that ends in attacking the prey.

      Mind you, I have no objection to tools that enable you to inform such advertisers that you don't want to be tracked, but the overblown rhetoric really doesn't help your case.

      I'd actually like to see another flag, analogous to "do not track" which is "do not advertise". That seems like a more equitable solution to the whole issue than ad-block. Then web site owners could decide whether to show you content without ads or no content. Similarly, I won't be surprised if some sites decide to honor DNT by loading up the page with flashy low-value ads, vs displaying discreet, targeted high-value ads. Then everyone can choose appropriate settings and the browsers and web servers can effectively do a quick negotiation.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    16. Re:do not track != do not advertise by sjames · · Score: 1

      Most stalkers stay at that creepy everywhere you look stage and most people still object.

      Somehow, they NEVER get the hint that I'm really just not interested in buying anything right now. I really just don't want to be followed around.

    17. Re:do not track != do not advertise by Anonymous Coward · · Score: 0

      If I have to see advertising, I'd rather it be for stuff I'm actually interested in.

      Ah, the big advertising lie. "Targeted" just means that two ad's in a thousand are relevant rather than one than one ad in a thousand. The cost benefit for the consume isn't even remotely there. As usual the advertising "industry" is lying. Any person who makes a purchasing decision based on unsolicited advertising is being very foolish.

    18. Re:Do Not Track != Do Not Advertise by dumky2 · · Score: 1

      I agree. Sorry if I was unclear.
      I was trying to establish that forcing a minimum bar on one feature (privacy) is not a free lunch.

      --
      These comments are mine; I do not speak for my employer.
    19. Re:Do Not Track != Do Not Advertise by dumky2 · · Score: 1

      Picking someone's pocket is theft, which is different. A better analogy is going to a restaurant and the owner telling everyone what you ate there and who you were with. The owner does this because he loves gossip and the gossip brings him business from curious old ladies. It may not be tasteful, but it is not immoral and certainly does not deserve punishment by force (unlike a restaurant owner that picked your pocket).
      The right way to handle such a restaurant owner is to not eat there. Only go to places that have a good reputation or offer clear and explicit terms.

      My take on DNT is that Congress/FTC/WhiteHouse should stay mum about it and leave browsers come up with a reputation mechanism. If you visit a website with shady reputation, bad reviews or that includes widgets from "creepy stalking" sites, then block the page or show the user a big warning.

      --
      These comments are mine; I do not speak for my employer.
    20. Re:Do Not Track != Do Not Advertise by sjames · · Score: 1

      If we are talking about a bargain where you 'pay' for the content by consenting to ads, then secretly extracting a further 'payment' by tracking you without your knowledge or consent, then picking your pocket is the closer analogy.

      For the restauranteur analogy to even be close, he would have to conspire with other shops to track where you go in realtime. For example by calling the number of a tracking center and telling them "it's 10:05 and 20 seconds and dumky2 is now entering my restaurant".

    21. Re:Do Not Track != Do Not Advertise by dumky2 · · Score: 1

      The reason picking your pocket is a bad analogy is that you lose property when stolen from. Information and knowledge cannot be stolen, as the person is left with nothing less than coming in. That is a categorical difference.

      On the other hand, from your comment, it sounds like you agree with my analogy qualitatively. But you think the scope and impact of online tracking is more than a single restaurant owner gossiping (difference of intensity). I agree with you on that point.

      But that point is irrelevant to a discussion of morality. A little theft is unethical. A lot of gossiping remains ethical.

      --
      These comments are mine; I do not speak for my employer.
    22. Re:Do Not Track != Do Not Advertise by sjames · · Score: 1

      If information about my surfing is so worthless, why do they want it so badly? Why are they so willing to produce content at cost to themselves in order to get that information about me?

    23. Re:Do Not Track != Do Not Advertise by dumky2 · · Score: 1

      I didn't say information is worthless. I said "Information and knowledge cannot be stolen, as the person is left with nothing less than coming in".

      Whether something has value has nothing to do with whether it is or can be property.
      My reputation has value, but it cannot be property, as that would mean other people's brains are my property (since that is where "my" reputation resides).

      --
      These comments are mine; I do not speak for my employer.
    24. Re:Do Not Track != Do Not Advertise by sjames · · Score: 1

      But privacy also has a value and when you are tracked you definitely have less of it than when you aren't tracked. When they then pass that information on, you have less still.

    25. Re:Do Not Track != Do Not Advertise by dumky2 · · Score: 1

      Value is not something that you can own. It is something that you feel or perceive.

      For instance, when a competing restaurant opens next door to mine, the value of mine may diminish. But I didn't own that value or the customers. The competitor didn't steal from me and therefore I should not use force on him.

      --
      These comments are mine; I do not speak for my employer.
    26. Re:Do Not Track != Do Not Advertise by sjames · · Score: 1

      Privacy is a thing you can have and people who have it tend to value it.

      .

      For instance, when a competing restaurant opens next door to mine, the value of mine may diminish. But I didn't own that value or the customers. The competitor didn't steal from me and therefore I should not use force on him.

      But if he bought the property from you, you might be tempted to add a non-compete clause to the sale (much like I might send a do-not-track header when browsing). If he violated that non-compete, you would surely take him to court.

      You owned neither the customers or their custom, but you valued it. It would be unfortunate for you but it was theirs to give or not, much as my privacy is mine to give or not (and I choose not).

      If, as you assert (intentionally or not), privacy is not a thing owned by a person, we cannot prosecute voyeurism for example.

  10. Who noticed? by Anonymous Coward · · Score: 3, Insightful

    Given that the message depends on JS, most people who set DNT are either incredibly naive, or block JS too.

  11. The internet worked just fine... by Anonymous Coward · · Score: 2, Funny

    The internet (spelled with a small 'i' despite my spell checker) worked just fine before the economic discount-superstore model was imposed upon it in the mid 90s.so if you don't mind ITIF, I'm gonna go start my own internet... with star trek and porn.

    1. Re:The internet worked just fine... by Anonymous Coward · · Score: 0

      The internet (spelled with a small 'i' despite my spell checker)

      Your spell checker therefore sucks.

  12. do not track != do not advertise by Anonymous Coward · · Score: 5, Insightful

    Do Not Track does not mean Do Not Advertise. It just means don't collect my personal data from every site I visit and form a profile of my habits.

    Honestly, from the way these people are talking you'd think advertising never worked in the past when it wasn't possible to do that.

  13. Stupidity on ITIF part by Anonymous Coward · · Score: 5, Insightful

    Do Not Track essentially enables people who are concerned about privacy to support the web page owners by still being targets of advertising. To reject their request means "we don't want you looking at our ads" and pushes these people to simply use adblock. Mind that people who are already blocking ads have no use from DNT.

    1. Re:Stupidity on ITIF part by Anonymous Coward · · Score: 0

      Wait, there's more to it. The stupidity just doesn't end with that. If they start serving pages stating "we don't give a fuck about your privacy, we will stalk you, no matter what", I can see this backfire in a spectacular way.

      This kind of arrogant "in your face" stupidity is what seriously piss people off, it's something very tangible in an world where people doing shady stuff rely on it being too abstract for anyone with any say to care. With that comes the possibility that the people this kind of outfit doesn't want to wake up does just that. It's the kind of attitude that leads to regulation, legislation and ultimately ends in fines or prison terms.

      I say, if they want to attempt this kind of stunt, I'm pretty sure "Steelie Neelie" will take out her cane again. Let's see how arrogant this asshole is then.

      Remember, while there might be no law against "tracking", there are indeed laws against stalking. "Cyber-" such, no less.

  14. Good Riddence by Anonymous Coward · · Score: 0

    Good. Get off the web. Someone better will take your visitors. The internet was not originally built for hard to disrupt communication, not selling out.

  15. Bad TFA by mrsam · · Score: 3, Insightful

    There was one crucial piece of information missing from TFA: exactly why would a non-insignificant fraction of the population in large would even care that this particular think-tank's piddly web site exists? It would be news if say, some major national bank's web site blocked visitors who've enabled the do-not-track header. That, I can understand, would be news. But...

    1) Who is ITIF, and

    2) Who cares about their web site?

    As soon as someone explains that, we can move ahead to the next step.

    1. Re:Bad TFA by MysteriousPreacher · · Score: 5, Informative

      While most of us don't have much contact with think tanks and lobbyists, we do certainly see the results of their work. ITIF is very much pushing for stringent IP protections. Think cheerleaders for SOPA/ACTA.

      --
      -- Using the preview button since 2005
  16. The economic foundation of the internet? by Let's+All+Be+Chinese · · Score: 5, Insightful

    The economic foundation of the internet has nothing to do with advertising. The current state of the world wide web does, but they're different things. For a supposedly technology-focused think-tank, I'd expect them to understand that difference.

    The economic foundation of the internet is the advantage gained from interconnecting networks. You care for your bit of network, yet have access to everyone else's too. In return you carry other networks' traffic just as they carry yours. As such, the internet's foundations are those of "being a cooperative".

    The world wide web, now, that's something different. It's the conceptual web made out of various parties' "content" linked together. Since it can be used to show pictures and text from elsewhere, advertising is easily added to many a page. Advertising is used to fund large parts of that, and it's an interesting exercise to imagine what the www would be like without the advertising income. There'd be many fewer websites, especially since many of them currently survive by the grace of advertising income, even exist for the sole purpose of attracting "clicks" to be sold to advertisers. Those would go away right quick.

    What would be left? Discuss.

    1. Re:The economic foundation of the internet? by Anonymous Coward · · Score: 0

      It's not an intellectual excersize because ads can still exist and the situation already existed before the parasites swarmed in. It was the internet that was great and got everyone interested instead of the current spam ridden shithole. The primary driver was human interest in information rather than the current parasites looking for a vein to tap without providing any value in return.

  17. Economic Foundation of the Internet? by iCEBaLM · · Score: 5, Insightful

    The internet is already paid for. Every home user and business pays their ISP, every small ISP pays their upstream, every large ISP pays to run their lines and to peer, etc.

    Advertising on the internet is a huge assumption. It is assumed that people will:

    1. See the ads.
    2. Click on them if they're interested.
    3. Buy product if they're interested.

    There is no obligation for anyone to do any of these. No contract, written, social, or otherwise, requires people to even see the ads, and as this failed business model dwindles, companies have started tracking users and harvesting information as a business model, simply because they can.

    Where do these overblown assholes get off telling us it's the Economic Foundation of the Internet?

    1. Re:Economic Foundation of the Internet? by Lennie · · Score: 1

      Well, I agree with them that a lot of content is paid for by ads.

      Look at TV or newspaper or websites or mobile apps, a lot of them have ads. Even if you've already payed for it.

      Why ? Because it makes it cheaper for the user, which lowers the barrier to entry.

      Hell, if you have a loyalty program card from a store they use that to track you too even though you are buying stuff from them.

      What I don't agree with is they think they need tracking. That is just BS. You can do most of what they do without tracking.

      --
      New things are always on the horizon
    2. Re:Economic Foundation of the Internet? by CrashNBrn · · Score: 3, Insightful

      That's not the main purpose of Advertising. Product Awareness is the KEY purpose of Advertising. And most people wont necessarily even realize it. When the time comes that you need to purchase product-type-x, unless you go with whatever is the cheapest, you are more likely to buy something by a Brand that you've seen before --- whether that was an Internet Ad or Television, Billboard, whatever.

    3. Re:Economic Foundation of the Internet? by Anonymous Coward · · Score: 0

      Do your newspaper track you??

    4. Re:Economic Foundation of the Internet? by petermgreen · · Score: 1

      The internet is already paid for. Every home user and business pays their ISP, every small ISP pays their upstream, every large ISP pays to run their lines and to peer, etc.

      A network is of very limited utility without useful services to connect to.

      Yes you pay for your connection to the internet but that money goes to the costs of getting your traffic to/from "the internet"* and the profits of those who provide you with your connection. It DOES not generally** go to those who provide you with useful services through the internet. Instead they ALSO have to pay for their connection to the internet.

      So either they run the service out of altruism (can work for small sites but generally doesn't scale well) or they have to find some way of making money off their users. The combination of users liking to get stuff for free and the lack of good micropayment services has made adverts the dominant model for that.

      *Specifically the cost of getting it to/from either an ISP that is upstream for both you and the person you are communicating with or to a place where an ISP that is upstream for you peers with an ISP that is upstream for the person you are communicating with.
      **The exception being if the person providing you with the service is also one of your upstreams.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    5. Re:Economic Foundation of the Internet? by Anonymous Coward · · Score: 0

      1. NoScript prevents me from seeing most of the aggressive ads on the Net.
      2. I would never (intentionally) click on an ad.
      3. I would never ever buy a product or put in a credit card with a site I got to through some click-through ad.

    6. Re:Economic Foundation of the Internet? by Anonymous Coward · · Score: 0

      Well, I agree with them that a lot of content is paid for by ads.

      A lie. Ad's pay for nothing. It's consumers who pay twice over, once in time and attention and twice in the increased price of the product to pay for the ad. Unsoliticited ad's are nothing but the web's horrendously inefficient micropayment system.

      Look at TV or newspaper or websites or mobile apps, a lot of them have ads. Even if you've already payed for it.

      And the net value to the consumer is reduced as a result. Every unsolicited ad reduces the net value of the content.

      Why ? Because it makes it cheaper for the user, which lowers the barrier to entry.

      A lie. As you well know but are pretending you don't businesses profit maximize regardless of the cost of production. Unsolicited advertising is adjusted so that their profit is maximized while the net value of content plus advertizing to the consumer is just marginally above zero. Eliminating the value of content to consumers all over the web.

    7. Re:Economic Foundation of the Internet? by Lennie · · Score: 1

      I run a kind of populair website and we a few ads and it does help us pay the bills.

      So it is at least somewhat true on the web.

      We deliver a free service to society, some people want to have others use their work for free (they upload to our site) we collect it and present it to the potential users (these download these free works).

      So who would pay us for that ? Is this the user at home who pays the access provider ? Does the access provider pay us ?

      Obviously not, so yes it is a horrendously inefficient micropayment system. But is their an alternative ?

      --
      New things are always on the horizon
  18. This thinktank gives me the URGE TO DEFECATE by Anonymous Coward · · Score: 1

    in their tank.

  19. Tracking not required by Lennie · · Score: 1

    Do these people really believe that advertising only works without tracking ?

    Most of the things they do now, they can do without tracking:

    https://air.mozilla.org/tracking-not-required/

    --
    New things are always on the horizon
    1. Re:Tracking not required by Anonymous Coward · · Score: 0

      Tracking has never been required to serve up advertising, ever. unless targeted advertising is the goal, in which visitors should be allowed to decline this activity, in fact the ludicrous EU cookie law, if written by politicians that know how the internet actually worked, would have worded it to mention trackers not cookies

    2. Re:Tracking not required by Lennie · · Score: 1

      The point of the video/presentation is you can still do targetted ads (same something on the client instead of on the server) you don't need tracking to do it.

      --
      New things are always on the horizon
  20. Stating the obvious by Golden_Rider · · Score: 3, Insightful

    From the link:

    However, privacy advocates do not like this so they have been pushing for the creation and implementation of a Do Not Track standard. The problem is that if users are not tracked, then websites cannot deliver targeted advertising. Instead, websites would only be able to use non-targeted advertising which does not generate as much revenue.

    Well... yeah. That's the whole point.

    If your business idea needs the revenue from targeted advertising and the revenue from NON-targeted advertising would mean you'd have to close down, then your business idea is not good enough. It does NOT mean that everybody else has to endure being tracked so that you can make more money. Of course, you're free to prevent whoever you do not like from visiting your website. But your sense of entitlement ("we cannot have user privacy because *I* deserve more money!") is wrong.

    Not that I think those "do not track" settings ever will work, because they rely on the bad guys cooperating, and advertisers clearly have shown over the years that they will do ANYTHING to get around advertising restrictions. But the general idea (users should be able to decline targeted advertising) is good.

    1. Re:Stating the obvious by Anonymous Coward · · Score: 1

      However, privacy advocates do not like this so they have been pushing for the creation and implementation of a Do Not Track standard. The problem is that if users are not tracked, then websites cannot deliver targeted advertising. Instead, websites would only be able to use non-targeted advertising which does not generate as much revenue.

      However, humanists do not like this so they have been pushing for the liberation of slaves. The problem is, if slaves are not traded and exploited, then cotton plantations cannot use cheap labor. Instead, cotton farmers would have to pay their workers, which does not generate as much revenue.

  21. News at 11 by MysteriousPreacher · · Score: 1

    Think-tank known for its strong stance on turning the Internet in to a locked-down shopping mall takes strong stance against technology designed to protect users. No-one notices.

    In other news, the KKK blocks users from predominantly black/latino areas, leaving them with on average 1600 hits per month (down from 1617 hits per month).

    --
    -- Using the preview button since 2005
  22. Then I just wont go to their site ... by Anonymous Coward · · Score: 0

    Its just that simple.
    The corporations and the governments are waking a sleeping giant that will dwarf the previous one!

  23. The correct response by Anonymous Coward · · Score: 0

    I like that they refuse to serve their content, rather than simply disregard the DNT and serve the content anyway. If all sites that disagreed with DNT did this, we'd end up with a split internet of people who want to make money by selling on your personal data (i.e. host third party surveillance scripts) and those who want to make money in other ways (or, you know, just put up cool stuff for free).

  24. "Free" by Anonymous Coward · · Score: 0

    Looking at the ITIF's post on DNT. I love how the word free is thrown about even though those "free" products aren't really free when we are being advertised to and our behaviors tracked. In fact, I don't know if the price we are paying is worth calling any of those products free.

  25. Solution: by Anonymous Coward · · Score: 0

    Don't like people blocking your tracking?
    Easy peazy, you give them an incentive to allow it.

  26. warning, this website contains malware by Anonymous Coward · · Score: 0

    Or some such, is what browsers should pop up instead of the website in question when they try to do dishonest and unethical things like tracking users. This push by "the powers that be" for having everything and everyone's business out in the open for them to data mine at will, without paying us for the privilege of using our data for their purposes, is getting pretty darn obvious.

  27. Subscriptions? Donations? by TheStonepedo · · Score: 2

    Once a site delivering free content is popular enough to have significant operating overhead, it's probably worth the effort and money to formally organize the content provider as a for-profit or non-profit entity.
    The local newspaper in my town of approximately 100 thousand sells subscriptions to readers who want more than a fixed quota of articles per month.
    Wikipedia has fundraisers.
    Both of these free content providers have found ways to fund their efforts without using targeted ads.
    Suggesting that ad revenue will disappear without personalized ads seems to overlook the fact that many people are willing to pay a fair price for content instead of expecting ads to support their mooching.

    --
    I'll be your candy shop of infinite deliciousity if you'll be my discotheque of endless rump-shaking.
    1. Re:Subscriptions? Donations? by Rossman · · Score: 1

      Newpapers use targeted ads, just not to the degree as online. There are ads for rich guys in the business papers and ads for blue collar dudes in the papers with the "sunshine girls" on page 2.

    2. Re:Subscriptions? Donations? by TyFoN · · Score: 1

      The problem is that you then have to write content of high enough quality to be able to charge a premium and not just copy/paste from other news agencies.

      So the low quality web that is driven for profit using adds and minimal original content might go away.
      How sad!

    3. Re:Subscriptions? Donations? by TheStonepedo · · Score: 1

      That seems more a case of traditional market research into readership demographics than the targeting of individual readers suggested by TFS.
      It would be a logical choice to advertise tailgate grocery specials in the sports section rather than the international news section - the opposite may be an indication of tracking and targeting.

      --
      I'll be your candy shop of infinite deliciousity if you'll be my discotheque of endless rump-shaking.
  28. Strange ... by tgd · · Score: 1

    Advertising is supporting the TV show I'm watching right now, and the newspaper I read this morning ...

    Neither of them were tracking me.

    1. Re:Strange ... by __aaqvdr516 · · Score: 1

      They are not tracking you, yet. Nielsen is opt in.
      http://www.nielsen.com/content/corporate/global/en.html

      But then there's "Smart TV"
      http://www.dailymail.co.uk/sciencetech/article-2117493/Samsungs-latest-TV-sets-built-cameras-spark-concerns.html

      How long until it becomes monetized?

    2. Re:Strange ... by TheGratefulNet · · Score: 2

      tv does not track, but you better believe any non-open source tivo-like box DOES track you.

      your set-top box (not a dvr) also records what you've pressed and sends that data upstream to the provider.

      that was one of the reasons I had little problem dropping cable-tv/sat-tv and their dvrs. with my myth box, I know for a fact that no one is tracking what buttons I press or what shows I record/watch.

      --

      --
      "It is now safe to switch off your computer."
    3. Re:Strange ... by Cederic · · Score: 1

      About four minutes before it gets disabled under child protection legislation. Or you think no four year old kids dance naked in the lounge?

      As someone without kids I just have the camera disabled in my Samsung TV. I probably ought to block the microphone too, and also filter the connections the TV makes to the internet.

  29. Reject their rejection by disabling javascript by Anonymous Coward · · Score: 5, Informative

    Browsing http://www.itif.org/ with noscript installed or javascript disabled, I don't even see their rejection of my DNT header unless and until I enable javascript for the site.

    1. Re:Reject their rejection by disabling javascript by ancienthart · · Score: 1

      Yup, me to. Funny, huh? :D

  30. Undermines the economic foundation? by Anonymous Coward · · Score: 0

    "Do Not Track is a detrimental policy that undermines the economic foundation of the Internet"

    No, it's a policy that undermines the ability to steal peoples' identification information and track their movements on the Internet so that data can be sold to marketers and handed over to government to build informational databases about its citizens so that they can be more effectively oppressed.

  31. BS by Anonymous Coward · · Score: 0

    What a load of BS. Tracking is not the same as displaying advertising. "Do Not Track" doesn't prevent advertising.

  32. Haven't seen anything yet . . . by alecto · · Score: 2

    . . . from a site that goes out of its way to block adblocking users that I couldn't live without. It seems to me that those running sites who do this sort of thing vastly overestimate the value of their "content."

  33. the good ole days... by macbeth66 · · Score: 1

    'Do Not Track is a detrimental policy that undermines the economic foundation of the Internet,' Daniel Castro

    Maybe if that 'economic foundation' were undermined, the Internet would, once again, become a useful tool. I remember, all too well, the day that AOL opened the floodgates. The ads back then where simple, to the point and less obtrusive.

    Okay, I'll say it first.... "Get off my lawn."

    1. Re:the good ole days... by DMUTPeregrine · · Score: 1

      Truly, it is the September that never ended.

      --
      Not a sentence!
  34. No it doesn't by Anonymous Coward · · Score: 0

    > The website for the Information Technology and Innovation Foundation (ITIF) now tells visitors it will not honor their browsers' do-not-track requests

    No it doesn't.

    http://www.itif.org

    Works just fine - I'm using Firefox 15.0.1 on Windows XP

    I followed the instructions at http://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature

    And the itif site works just fine.

    Did I do something wrong?

  35. Join the fight against copyright as well by fermion · · Score: 1
    I applaud your courageous and independent minded decision to keep the web free. The government intrusion that is DNT is unjustified and surely will stopp all "technological innovation and productivity" on the web. We must have policies the "boost innovation and encourage the widespread 'digitization' of the economy" which "is critical to ensuring robust economic growth." It is true that "the innovation economy has become increasingly important" and we cannot allow "opposition to it from special interests" such as greedy copyright and patent holders, or even the pesky privacy concerns of the peasants, to stop that growth.

    Indeed we have a digital economy, and, as has been shown again and again, those that hold their IP too close to their chests not only damage innovation and economy, but also themselves. Look at Google who has expanded the smart phone industry exponentially by using open source. Look at HP who has open sourced WebOS. Much of Apples fortunes has been built on open source. Local governments has released that the closed source textbook is bleeding the taxpayers dry, so has gone for open source textbook. Firms that open clearly have a competitive advantage. Users that are closed and do not share personal data clearly damage the web.

    ITIF, you are obviously very wise people who know better than we do. You obviously have big penises and big breasts and are therefore best suited to tell us, the lower 99% of the consuming proletariat, what to do. So I encourage you to continue to show you superiority by further courageous moves in the progress of unbounded innovation. Make your books all digital and allow all of us the opportunity to read your wisdom, not just those who are old and have money or go to the library. The old are not going to be the innovators, and the young only know how to download free stuff. So make you wisdom accessible to all, as you want to make our personal details accesible to all. Do not just publish chapter 1, but all of your incredible mind changing orgasmic words from on high so we can all know you infinite enlightenment and become person who know our place in your perfect world.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  36. Wrong. Free Software is the fundation of the 'net by GNUALMAFUERTE · · Score: 5, Insightful

    This is one area where we are not given enough credit, but the Internet as we know is here thanks to Free Software.

    Sure, most people doesn't realize this, and of those that do, most won't accept it, but it's still the truth. What allowed the internet to grow so big? Do you think Google would exist if they had to pay an expensive Unix license for every machine they own? Sure, they might be able to afford it now, but they didn't years ago, and they would have never gotten this far. Even now it would be a huge hit on their wallet. Take the Internet as it exists right now. Remove GNU/Linux and *BSD, Bind, Apache, SSH, MySQL/PostgreSQL, PHP, Perl, Python, nginx, squid, rsync. I can go on and on. Now remove 90% of all web apps out there. Remove Wordpress, Joomla, and just about every other CMS. Now take the client side. Remove KHTML (And with that webkit, and therefore Safari and Chrome), remove Firefox. Remove Android. What are we left with? I think if you remove all Free Software from the Internet, aside from the fact that there would be no root DNS servers and most of the routers would be down, and what servers are still intact? microsoft.com? I'm pretty sure even they relay on Free Software.

    So, Fuck off ITIF. It's not advertisement. Many people think content should be pay for, that content couldn't exist without advertisement, well,you are using the most advanced infrastructure ever created to create and serve your content, and the infrastructure was created for free. Certainly we can create some GPL'd cat pictures, porn and tech articles to replace your stupid content. Please go away.

    All the pro-advertisement self-entitled idiots are using trillions of dollars of infrastructure the community created for free, and they go "But our dong jokes are priceless. We need money!". Well fuck you.

    --
    WTF am I doing replying to an AC at 5 A.M on a Friday night?
  37. But cash is okay? by gruber76 · · Score: 1

    If the argument is that tracking users furthers commerce and getting in the way of it is Luddite, shouldn't they start by railing against the evils of cash?

  38. Ignore fools like Daniel Castro by Anonymous Coward · · Score: 0

    Slashdot should ignore people like Daniel Castro, and thus avoid linking posts by people like him on this forum. By linking this person's very poorly written drivel, Slashdot is giving him credibility. Here is my major complaint with his story: There is not a single fact cited in this person's article. There are dumbfounding statements such as: "The problem is that if users are not tracked, then websites cannot deliver targeted advertising." This statement is just wrong if you hold to even a very lax scientific standard. The logical connections that he makes are threadless: DNT will lead to collapse of the internet.

    The article reminds me of the type of absurd argument that high school policy debaters put forth. But at least in that case, those high schoolers are forced to find facts to support their claims.
     

  39. Browsers need to fix tracking by mounthood · · Score: 5, Insightful

    Browsers need to fix tracking, like they did for popups and malware sites. Aggressive technical measures can bring tracking networks in line. Tracking networks pay popular websites to include their crap and then sell the data they collect. Make it a pain for websites that include 300 tracking networks and we'll be attacking the money.

    At the very least browsers should:
    * Lockdown the user-agent string
    * Force plugins (like flash) to either not have cookies (or storage), or let the browser control any tracking
    * Raise awareness by warning users when they are obviously being tracked
    * Limit the number of cookies generated by visiting a single web page -- don't let one page lead to 300 cookies from hundreds of domains

    Here's an idea: the browser won't download anything from any 3rd party domain, unless the primary website asserts responsibility for the 3rd party domain (either in source or headers). No website would want to take responsibility for an advertising network, much less a tracking network. Advertisers would be under enormous scrutiny to not track people, because their clients would be the ones getting sued.

    Here's another idea: Mozilla runs it's own adblock-style blocking list. Companies would have to convince Mozilla they're not tracking people, and possible sign legal agreements to enforce it. Mozilla could simply block any site they don't think is acting honorably. If they collected info on 0 byte images they'd know most of the worst players right away.

    Another idea: browsers could auto-change identities every 10 minutes; like switching to a new profile. If cookies from active tabs were saved it would eliminate 80% of the problems without the user having to do anything.

    --
    tomorrow who's gonna fuss
    1. Re:Browsers need to fix tracking by cbhacking · · Score: 1

      Believe it or not, IE actually has an excellent anti-tracking mechanism built in (existed since v8, better by far in v9 though). It's called InPrivate Browsing on IE8, and Tracking Protection on IE9+. By default, once you enable it, it tracks what resources have crossed a certain threshold for number of requests across third-party sites. In other words, every time you go to foo.com and it contains an image tag for http://bar.com/transparentpixel.gif, IE increments a counter for that image. Once the counter reaches a certain threshold (defaults to 10, but configurable) the browser stops respecting any requests for that URL. This also works for things like scripts and such. Essentially, it's heuristic-based anti-tracking.

      There are obvious limitations to this approach. For one thing, you can still be tracked up until the threshold is reached. For another, since it's URL-based, you can fool the heuristic by making different sites request different URLs (although I believe it ignores the querystring and fragment, so you would have to assign different paths). You may want to allow ads on certain sites, but this system also makes a pretty effective ad blocker. Finally and most importantly, there are legit third-party resources used by many sites (think about the big JS libraries, or PayPal donation buttons, or certain SSO widgets). Fortunately, there are counters to all of this.

      1. Set a lower threshold. Mine is set to three, and that works fine.
      2. Although it requires manually (or programmatically) editing the blocklist, the filter supports wildcards just fine.
      3. You can turn off the feature on a site-by-site basis (it's actually controllable right from the nav bar, just a couple clicks to toggle).
      4. The filter UI also supports whitelisting specific URLs (or wildcards, though again that requires manual editing).

      As of IE9, the filter also supports subscribing to "Tracking Protection lists" which contain blacklist and whitelist definitions. These supplement the heuristic (or personally customized) filter list, but don't override it; a locally-specified behavior always takes priority over one from a subscribed list. EasyList, the most popular choice for AdBlock Plus, offers both a pure tracking-protection list for IE9, and a full ad-blocking list.

      --
      There's no place I could be, since I've found Serenity...
  40. This is Not Hard by Greyfox · · Score: 2

    Run Noscript and Better Privacy. Set cookies to be accepted and then deleted when the browser closes. Set Better Privacy to delete flash and other more persistent tracking tags when the browser closes. Only enable javascript temporarily on pages you really want to see -- most of the time I'll see the page is not usable without javascript and just close that window. Want to serve me a click through ad? Fine, I'll just close that window. There isn't a page on the internet that I need to see, and I certainly don't care to visit one that wants to jam adverts down my throat. And yet I just bought some more stuff from a Google-served unobtrusive text ad the other day. If Google can appeal to someone as ad-hostile as I am, is it any wonder they're doing so well when everyone else is apparently circling the drain?

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    1. Re:This is Not Hard by Trilkin · · Score: 1

      Addendum: Also enable Javascript on pages that require it for the features to actually function (some banking sites, a LOT of gaming-related sites with build calculators and what not, etc.) With NoScript, you can whitelist by domain, so this isn't really that difficult.

      --
      Nobody cares what the CAPTCHA for your post was.
  41. It should work both ways by Anonymous Coward · · Score: 0

    If Mr Castro is willing to send me daily updates on his personal life I might reconsider my stance on tracking by default. If not, it's DNT+, AdBlock and NoScript for me..

  42. What's the big deal? by Compaqt · · Score: 1

    Just set your browser to only have session cookies. Why this big DNT thing?

    Or do people think even that is too much? How will you even log in?

    --
    I'm not a lawyer, but I play one on the Internet. Blog
    1. Re:What's the big deal? by twotailakitsune · · Score: 1

      ip tracking.

    2. Re:What's the big deal? by Compaqt · · Score: 1

      You're saying that sites are tracking by IP, and not just by cookies?

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    3. Re:What's the big deal? by cratermoon · · Score: 1

      Cookies are just one way to track. They aren't even the most convenient way anymore, in the technical sense, because of browser single-origin policies.

  43. DNT != Do Not Advertise by Todd+Knarr · · Score: 2

    What's funny is that DNT doesn't say "Don't send me advertisements.". They're just throwing a tantrum, threatening to take all their toys and go home if they can't do absolutely anything they want any time they want. I say treat 'em like you'd treat the other 2-year-old on the playground who does that: shrug and go play with everybody else and their toys. Ain't worth puttin' up with the brat's drama.

  44. Voluntary framework by dumky2 · · Score: 1

    Do we live in a free society or what?
    If you are vegetarians, don't eat in a restaurant that doesn't serve vegetarian dishes.
    Some non-vegetarian restaurants may indulge your preference and prepare a special dish for you, but don't think you are entitled to this favor.
    The same goes for privacy preferences, and preferences for other features (more security, more storage, more content, etc.).

    I think it is great that browsers (and apps and OSes) are adding capabilities to communicate user preferences (I just wish the DNT flag's meaning would actually be defined before it is implemented). But it is silly and destructive to want to force service providers to abide by them.
    If lots of users have a given preference, services will seek ways of serving that need economically and competitively.

    One proposal that I think would work for many websites would be to charge people for removing ads or removing tracking or removing data collection. Ads are the source of revenue for many free (0 dollars) services that we enjoy, and targeted ads command a premium, the service provider has to find a way to offset the revenue loss if the service is to remain available.
    Do you see other workable proposals?

    Anyways, it's great that some websites choose to stand their ground and make the deal clear to their users. We don't give you our content unless you agree to this deal.

    --
    These comments are mine; I do not speak for my employer.
  45. Really? by DougInNavarre · · Score: 1

    From the ITIF website... "It is my hope that with this alert ITIF will be able to remind people how easy it would be for sites to block users who enable Do Not Track..." I really can't see any website that makes direct revenue from users would block access. Would Amazon block me if I have DNT enabled? Would they risk losing a sale on that new plasma TV over $0.03 of indirect revenue. Sure, the Amazon example is a bit extreme but seriously. I can't see any legitimate website blocking a user, and possible direct revenue stream (subscribing to, or buying from, etc) just because they are running plugins. Is the corporate world really that insane? Have they totally forgot in the long run we are the customer and ultimately the revenue stream. Can't they see that now matter how many ads they force on us if no one is looking THERE'S NO MONEY?!?!

    1. Re:Really? by cratermoon · · Score: 1

      Does he not also realize how easy it is for users to block sites that don't honor Do Not Track?

  46. Re:That's fine THIS IS FINER (by Far) by yacc143 · · Score: 1

    Well, adblock OTOH can work way more fine tuned, e.g. it can block only specific url pattern, as sites have started to offer unwanted content on the same hostname that the wanted content is hosted.

    My personal combination is NoScript, Adblock+ and Ghostery.

    Btw, Windows 8 hosts file are automatically reseted by the system, and using some binary that I would have to run in wine to edit /etc/hosts sounds fishy to me.

  47. Re:Wrong. Free Software is the fundation of the 'n by sed+quid+in+infernos · · Score: 1

    You switch from Free (as in speech) to free (as in beer) halfway through your post, greatly weakening your point. The creation of all of that software was not free. It was, in fact, very expensive. People paid for it for various reasons: altruism, idealism, and, yes, to make a profit. Not to mention that the physical infrastructure, without which none of that software would matter, was (and is) very, very costly.

    That's not to say I agree with ITIF's statement regarding DNT. DNT requests should be honored (although I don't think sites should be forced to serve those who select DNT). But I have no problem with sites advertising. In fact, I'm glad of it, because it means I've got access to Google, Slashdot, the Washington Post, many webcomics, and hundreds of other sites that probably would not exist otherwise.

    I'm glad other sites can get by without advertising. Wikipedia survives on donations and not advertising (except for the self-advertising on the site), and so do a couple of my other daily-read sites. But I'd lose access to a lot of information without web ads.

  48. Retaliation is needed by Anonymous Coward · · Score: 0

    All the major browser manufacturers--Microsoft, Google, Apple, Opera, and Mozilla--need to retaliate by blocking the ITIF. Block all their domains and all their IP addresses. Hardcode it into the source code; don't export the blocking to any configuration files. For the open-source browsers, they should obfuscate the blocking code and tightly integrate it into the rendering engine (which will also be obfuscated) so you'll need to be a certified genius in order to remove the blocking without completely breaking the rendering engine.

  49. Adblockers? by Anonymous Coward · · Score: 0

    Well, it appears they don't know about Adblock plus.

  50. So they threw a tantrum. by bmo · · Score: 2

    And this is me adding them to my hosts file:

    0.0.0.0 [tab] www.itif.org [enter]

    Firefox can't establish a connection to the server at www.itif.org.

    Other sites similarly "standing on principle" in regards to this in a similar way will also be added and I encourage everyone to deep-six in whatever means seems convenient.

    It's as if there was nobody making money through advertising before tracking.

    --
    BMO

    1. Re:So they threw a tantrum. by game+kid · · Score: 1

      Your attempted access to URL http://www.itif.org/publications/why-itif-rejects-your-do-not-track-request was blocked (Keyword Filter). Contact your network administrator for help.

      That is my router after I added those crooks to its "Parental Control" rules. :)

      --
      You can hold down the "B" button for continuous firing.
    2. Re:So they threw a tantrum. by cratermoon · · Score: 1

      Excellent solution. We can also start a filter list for AdBlock (or insert your favorite browser extension) and start dumping domains that refuse to honor DNT into the bitbucket.

    3. Re:So they threw a tantrum. by dAzED1 · · Score: 1

      ITIF is publishing - outright telling you - that they're not honoring the request...this, in contrast to the 99.99% of the sites which also don't honor the request, but who don't bother to tell you about it.

  51. TOR! by twotailakitsune · · Score: 1

    Use TOR.... NOW!

  52. We'll All Turn Our Backs While Somone Hacks Them by BrendaEM · · Score: 1

    I'll feel as bad as I did for SCO or whOracle.

    --
    https://www.youtube.com/c/BrendaEM
  53. Also use.... by Anonymous Coward · · Score: 0

    Blocking Unwanted Parasites with a Hosts File

    http://winhelp2002.mvps.org/hosts.htm

    For Windows users:

    http://www.funkytoad.com/index.php?option=com_content&view=article&id=13&Itemid=31

  54. Just kill that DNT crap allready. by someones · · Score: 1

    Thats like requiring coffee cups to be labeled with: caution hot.
    Anyone, who has a brain knows that coffee that just came out of the machine is hot.
    It just seems that in the US, you cannot expect common sense.

    DNT is just another similar thing.
    US made standard: "i just sent you data, but you may not use it".
    US folks will follow it and sue each other for ignoring this header.
    The rest of the world is sitting, watching, eating popcorn and laughting their asses off on how there seems to be no common sense at all in the US.

    1. Re:Just kill that DNT crap allready. by someones · · Score: 1

      Also, if you want privacy, get a local transparent proxy server and make it block or mangle the requests passing thru.
      And then enjoy being labeled as IE6 use when actually using the newest version of a modern browser (you dont need to know the one, as you wont ever get my real browser UA).

  55. It's Unclean! by Anonymous Coward · · Score: 0

    How dare you try to make money!

    Filthy capitalist scum!

  56. that works two ways by cratermoon · · Score: 1
    So they want to play that game? Drop this line in your /etc/hosts file:

    127.0.0.1 www.itif.org

    Maybe we can start a blackhole list for domains that don't honor DNT the way it was designed? Maybe in the form of an addition list for AdBlock?

  57. Economic foundation my ass. by Lime+Green+Bowler · · Score: 1

    Screw the ITIF. You can advertise on the internet without tracking users and milking them for information and statistics. How can they claim it will hurt the economic foundation of something that isn't a business in the first place (the internet)? They're missing the forest though. Revenue comes from clicks, not from tracking users. I don't know of anybody who clicks on web site ads anyway- I use the goog if I want to find information on something, buy something, whatever. I'm not going to click on a web site ad. That's like trusting the adverts in the back pages of a tabloid magazine to "increase your sexual potency", let you "lose weight overnight" or "how to tell which Nigerian emails aren't fake".

  58. torn by Tom · · Score: 1

    I'm a bit torn on this, actually.

    Without a doubt, the guy is wrong on multiple levels.

    First, advertisement is not the foundation of the Internet, there are plenty of sites that are ad-free. I run a few. They are either commercial according to a non-ad model, or they are done by people who simply love doing them, or they are supported by donations, or, or, or... there are lots of models and that's one of the beauties of it all. He is diminishing the variety and creativity of the Internet by claiming everything needs ads.

    Two, it's Do Not TRACK, it is not Do Not Advertise. People who have DNT enabled can still be shown ads, you just can't treat them like cattle and mark every step they take. You could still run ads on them, just not the ones you so desperately want (because they pay the best).

    However, denying service with a message is actually the right step to take. It is much, much better than silently ignoring the DNT flag. I applaud him for having the balls to stand up for his opinion instead of doing the sleazy thing.

    --
    Assorted stuff I do sometimes: Lemuria.org
  59. The Internet doesn't need ads by Animats · · Score: 1

    Who pays for the local connection to the Internet? The users, though their ISP, telco, or cable bill.

    Who pays for the backbone? The users, through their ISP's payments to the backbone companies?

    Who pays for hosting? Every business with a web site of their own. Most ISP customers even get a free web site with their account. Commercial hosting services start at $4 per month.

    Who pays for online shopping? The people who buy from the sellers? Amazon doesn't really need to run ads outside Amazon.

    Who pays for eBay? The buyers?

    Who pays for Netflix? The subscribers.

    Who pays for search? AltaVista was originally a demo for DEC Alpha computers. DuckDuckGo and Bleeko cost about $30 million to $50 million to run. Most Google employees are ad sales reps. It really only takes about 100 people to run a search engine company. Add search to your ISP account for $2 a month? That was Google's original business plan.

    Without ads, we'd lose Facebook. No great loss. Myspace, which is mostly paid for by bands, would still be around. Twitter would be replaced by IRC or something like it. Social services would be handled by some peer to peer system. You'd host your photos on your ISP-provided web site.

  60. Thats ok then by Anonymous Coward · · Score: 0

    I guess I'll just have to give up on the free content, services, and apps available on the Internet gee suks to be me.

  61. Only one issue by betterunixthanunix · · Score: 3, Insightful

    It should be a prominent enable button. However, AdBlockPlus has the right idea: let the users decide if they want advertising, and let them decide if they want to allow tracking.

    It is telling, though, that when I install ABP on a less-technical user's computer, I hear no complaints -- nobody seems to miss all that advertising. Perhaps website operators should take a hint.

    --
    Palm trees and 8
  62. Call WAAAAAAAAMBULANCE by benjfowler · · Score: 1

    Another piss weak right wing dummy spit.

    The world does not exist purely for your profit, douchebag.

  63. New analogy by GameboyRMH · · Score: 1

    A "Do not track" flag on a browser is like putting top-secret info on a billboard with a "do not read" banner above it. You must deny them the information but that makes the browsing experience much more difficult.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  64. Re:Windows 8's not the problem (easy fix) by Anonymous Coward · · Score: 0

    What do you suggest to use instead then? Someone ought to fork Ghostery and call it something else (obviously)

  65. Cookie notices by Anonymous Coward · · Score: 0

    As a UK citizen, I send do-not-track headers to sites in the vague hope that it might make them stop showing me ridiculous EU-mandated cookie warning notices.

    Without DNT, there are several cookie notice scenarios:

    • User has cookies enabled - probably doesn't care about privacy - gets cookie notices but they can be dismissed in a persistent manner.
    • User has cookies enabled but auto-deleted each session - probably cares about privacy but also about funcitonality - gets cookie notices every fucking time because the site can't store a cookie to remember not to.
    • User has cookies disabled - cares about privacy and to hell with the functionality loss - doesn't get cookie notices from well-designed sites, but also doesn't get log-ins and many other features.

    If the user has enabled Do-Not-Track, the site can, theoretically, choose not to display a cookie notice, because the user has implicitly denied the use of cookies for the purposes that require a cookie notice. I don't think I've seen this happen in practice, though.

  66. Tracking != Advertising by msobkow · · Score: 1

    When I see an ad on TV or hear one on radio, or even read one in print media, the advertiser has no idea who I am.

    You do not need to TRACK someone to display ads. Do Not Track does not mean Do Not Advertise.

    --
    I do not fail; I succeed at finding out what does not work.
  67. Adds first-ever site to NoScript blacklist by Anonymous Coward · · Score: 0

    There. Problem solved. Can't serve up ads to me without tracking me, even when I ask not to be tracked? Then no ads for you at all.

  68. Entitlement by fox171171 · · Score: 5, Insightful

    I think you each have valid views, but the issue as I see it, isn't quite what either of your points are about.

    It's the sense of entitlement.

    Some folks seem to think that because they create content, or enable others to create content, on the internet, that they are entitled to make money.

    (Sounds like some people from the music industry.)

    You can try to make money, or don't try to make money. But if you are trying, and fail, don't blame anyone else, and don't bitch and moan that we're a bunch of no-gooders ruining your fun because we don't want you looking over our shoulders and following us around recording what we do.

    Not sure who decided the internet population is there to provide income. It's not.

    I'm pretty sure if I was standing following one of these people around all day in 'the real world' taking video and notes of everything they did, they would be pretty upset. And when I said "You have to let me, I am making money doing this," I doubt that would make them okay with it.

    At least in the real world, when someone is peeking in your windows, or reading over your shoulder, sooner or later you'll notice them, and possibly have them charged. Why is it different on the internet? Because most people can't see you snooping around, it's okay?

    1. Re:Entitlement by hazah · · Score: 0

      Not sure who decided the internet population is there to provide income. It's not.

      Same types of people that decide that entire races are fair game to be slaves, I imagine.

    2. Re:Entitlement by Compaqt · · Score: 1

      Speaking of entitlement, your analogy goes the other way, too.

      Peeking in windows? How about peeking at content? In your model, the windows will be shuttered, too, with paywalls.

      Content providers have no entitlement to make money, but they have no obligation to serve content to you, either.

      The current model allows you to turn off ads just fine while still being able to read content for free.

      Also, think of the children (sorry). Right now, a student at, say the University of Lagos can access all the great newspapers of the world, for free. Under your model, there's no way it would be able to afford subscriptions beyond a few large newspapers (NYT, WSJ, Times). What you'll have done is shut down the breadth of expression on the web.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    3. Re:Entitlement by Anonymous Coward · · Score: 0

      Then there are fuckers like you who think that they are entitled to the fruits of the labor of others. The polite name for cunts like you is "parasite".

    4. Re:Entitlement by chrismcb · · Score: 1

      It's the sense of entitlement.

      You are right, there is a sense of entitlement. Most people think they are entitled to things for free, data, music, books, movies. So they refuse to pay, but want the stuff anyways. It becomes difficult for the content creators to create, because no one wants to pay. So they try to find an alternative way to make money. And people bitch about that as well.
      Of course they shouldn't track, but people aren't entitled to free content either

    5. Re:Entitlement by TheRaven64 · · Score: 1

      Same types of people that decide that entire races are fair game to be slaves

      Oh, no one in power thinks that anymore. They're very egalitarian about who is allowed to be a slave these days.

      --
      I am TheRaven on Soylent News
    6. Re:Entitlement by danversj · · Score: 1
      My position on this is not very nuanced. I block ads simply because I can. I read free content simply because I can. I don't expect it nor do I feel entitled to it, but it's there so I read it. If it wasn't there I wouldn't read it and probably would go back to having a life outside of the internet. I definitely don't like being tracked (it's creepy ok?) and so will do anything to thwart attempts to do so, regardless of the detriment this may cause to some business models.

      No business model has a god-given right to be sucessful. States may grant certain business models monopoly rights, but that doesn't always stop them from being gazumped by new disruptive technologies. We live in a time of change. The best business models are ones that "just work" because they provide a clear and well-understood benefit to all parties involved, making them attractive to both business and customers. Tracking is sneaky and erodes trust. Ads are annoying and and the precedent set by radio, TV and print says that media consumers cannot be forced to pay attention to them. Now media consumers are using computing devices on which to receive media, the avoidance of ads can be automated. Telling people not to block ads because it's the "wrong thing to do" sounds like the honor system to me. A nice idea but not a strong basis for a business model.

    7. Re:Entitlement by fox171171 · · Score: 1

      The current model allows you to turn off ads just fine while still being able to read content for free.

      My analogy and my issue with their entitlement is about spying, not advertising or blocking ads. I'm not saying they don't have the right to put an ad on their page. Ads were in newspapers (since you mention them) long before the internet came about. Did people follow me around all day watching me to determine what ads to place in the newspaper? No they didn't. And I don't think they should now either, just because they can (technology made it both possible and cheap enough).

      I personally endured ads on the net and everywhere else for a long time. (Why is it that free over the air TV was supported by ads, and cable TV that you pay for still has ads?) Mostly I ignored them. More pain-in-the-butt ads flashing/appearing on top of content/and so on tested my limits. Started blocking only recently in an attempt to maintain some small perceived sense of privacy.

    8. Re:Entitlement by fox171171 · · Score: 1

      You are right, there is a sense of entitlement. Most people think they are entitled to things for free, data, music, books, movies.

      It's not just the "freetards" that this sentence applies to you know...

      What about the entertainment industry that thinks it deserves content for free? They moan about the poor artists, but they moan even louder when they have to pay one.
      (http://www.techdirt.com/articles/20091207/1201017234.shtml)
      Funny how a person infringing for no profit is should have to pay exorbitant penalties ($20,000 per song?), while the music companies can use content for profit and not pay the artists, and somehow it is okay?

      Look up "Hollywood Accounting".
      www.techdirt.com/search.php?q=hollywood+accounting&sa=Search&siteurl=www.techdirt.com

      Don't forget the blank media levy in Canada that I have had to pay for years despite not putting music on the blank media. Or that the industry wants to outlaw any copying at all, and still keep the levy.

    9. Re:Entitlement by CCarrot · · Score: 1

      Telling people not to block ads because it's the "wrong thing to do" sounds like the honor system to me. A nice idea but not a strong basis for a business model.

      What gets me is the fact that these idiots aren't even protesting people blocking ads, they're protesting people being able to tell them not to invade their privacy in order to make a bigger buck.

      In effect, they're 'protesting' the very technology that could, in fact, make the online advertising industry more effective and profitable than ever. Do they really think that if they go "nyah nyah, we don't care, we're gonna track you whether you want us to or not!" that people will really shrug and say "oh well, we tried"? No, if anything, this will drive people who cared enough to turn on the Do Not Track feature in their browser to search for other ways of castrating these asshats...and ultimately find ABP, NoScript, etc.

      Think about it, those of you who block ads outright...what was your initial motivation? For many it was probably to get rid of annoying flash-pop-zing, bandwidth-hogging banners on the screen, but for others (including myself) it was simply because that was the best way to 'unsubscribe' from the constant, intrusive tracking regime. If Do Not Track requests were legally or technically enforceable (or even just verifiable) from the users end, I think ABP would see a drop in install base. NoScript would still be right up there, since it protects from the shady side as well as the technically legal (albeit slimy) side of teh internets, but ABP would lose one of it's primary advantages.

      --
      "I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
    10. Re:Entitlement by webheaded · · Score: 1

      The only money I've ever wanted from my websites was enough money to pay for running them and a little extra to spend on improving them. I've never looked to make a profit. To that end, I usually just slap up a few Google text ads and call it a day because I don't want obnoxious shit all over my site. I also find the tracking stuff repellent.

      --
      "Those who would sacrifice essential liberties for a little temporary safety deserve neither liberty nor safety." - BenF
  69. Not a bad example by betterunixthanunix · · Score: 3, Insightful

    You may joke about Slashdot editors, but actually, editing user-submitted articles is not necessarily something people need to be paid to do. Many scientific journals are edited by volunteers, and really, why shouldn't a website that people read for the user comments (like Slashdot) be run by volunteers? Users are already moderators on Slashdot, and we have metamoderation to help cope with the miscreants who manage to get mod points.

    --
    Palm trees and 8
  70. Adblocking by default by betterunixthanunix · · Score: 1

    Just destroying the ad-funded free content sites.

    Sorry, if your site needs to track me without permission, consume all my CPU time with ads, and annoy the hell out of me, all just to stay afloat, then you are doing things wrong. If those ad funded sites do not respect their users, then why should their users respect them?

    You see, the point of DNT was to give those poor, ad-funded websites a chance to redeem themselves, a chance to respect their users. The other option is to just have ad blocking enabled by default, just like popup blocking is enabled by default. Should DNT fail, should it not be respected by the advertisers, then the browser makers have only one choice, if they do actually care about their users: including ad blocking as a feature, not an add-on, and let users opt-in to advertising if they want it.

    Of course, there are plenty of other reasons to install ABP, like the fact that advertisers like to place hover ads over the text you are trying to read, or the fact that modern web ads have this tendency to spin your CPU for no apparent reason. Again, if website operators respected their users, this would not be happening and nobody would have bothered with ABP.

    The ball is in the advertisers court; they can decide if they want to respect us, or if they want to face a world of ad blocking and technological arms race.

    --
    Palm trees and 8
    1. Re:Adblocking by default by Compaqt · · Score: 2

      Well, but if you're not going to that site, you're not one of their users. Their users are already OK with ads being a tradeoff for free, good content.

      I get to read very informative publications like Foreign Policy, the Economist, and the Guardian that I would never have a chance to read otherwise. It's not all just an utter wasteland of Perez Hilton and so forth out here.

      It's a great bargain, and at any time I can just turn off JavaScript to not see that ads (if I like), which I sometimes do. DNT activists are threatening to go nuclear, which is just too far.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    2. Re:Adblocking by default by betterunixthanunix · · Score: 3, Insightful

      Their users are already OK with ads being a tradeoff for free, good content.

      No, most users have no idea what is happening, nor that there is a way to stop it. That is one of the things that is being exploited: ignorance.

      Let's put it this way: nobody has ever complained about me installing ABP on their computer. I have received thanks from some people, who found that websites were easier to read without the advertisements. These are not people who agreed to a tradeoff; they never knew they were trading anything, they only knew that by paying for Internet service they were getting access to those websites.

      It's a great bargain,

      No, it's a trap. Bargains are things that people agree to, and no advertiser has actually asked for my agreement in being tracked. Bargains are not opt-out, they are opt-in. Craigslist is where you go for a bargain: you tell Craigslist what you want, and they show you advertising for it (and they don't need to track you around the web to figure out what ads to show you! Amazing!).

      at any time I can just turn off JavaScript to not see that ads

      This is not true. While keeping Javascript disabled helps with advertising, there are numerous websites that will not render at all without Javascript enabled, and some that create a hover ad and insist that you use Javascript to get rid of it -- thus making reading an article impossible without either enabling Javascript or installing ABP.

      The problem with online advertisers is that they do not actually care about whether or not you get a chance to read the page you were trying to read. In fact, they want you to leave that page by clicking on an advertisement. That is why popups became so popular: advertisers found a new way to annoy people, and they did not care about whether or not those people were actually being annoyed, as long as they were clicking on the ads. That is why browsers made popup blocking a default feature.

      --
      Palm trees and 8
    3. Re:Adblocking by default by Compaqt · · Score: 1

      The first web was just mostly .edu site.

      The second web was commercialized, with annoying ads (popup, autoplay, with sound, garish, etc.). Part of the reason they were seen as annoying is that they weren't anything you'd be interested in.

      Say you've got a general-interest magazine, like Time. What ads are advertisers supposed to show you? For senior diseases? For Corvettes? Show anything, and it's bound to annoy major parts of the audience.

      The current web has it about right: no popups, no autoplay, no sound. You get shown the stuff that you've shown an interest in. And people that absolutely can't stand ads (for whatever reason), can still turn them off.

      DNT activists are threatening to disrupt this reasonable situation.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    4. Re:Adblocking by default by betterunixthanunix · · Score: 3, Insightful

      The first web was just mostly .edu site.

      Which lasted until there were a significant number of non-researchers connected to the Internet, at which point online stores started to appear as well.

      The second web was commercialized, with annoying ads (popup, autoplay, with sound, garish, etc.). Part of the reason they were seen as annoying is that they weren't anything you'd be interested in.

      No, the ads were annoying because they would slow computers down by eating CPU cycles, they would play music that people were not expected and which was not that good, they would open windows that people did not want or expect, and so forth. These are just as annoying whether or not you are interested in whatever product is being hawked.

      Say you've got a general-interest magazine, like Time. What ads are advertisers supposed to show you? For senior diseases? For Corvettes? Show anything, and it's bound to annoy major parts of the audience.

      That is the problem with unsolicited advertising: it annoys people. Always. Regardless of whether or not it is something people might actually be interested in. Targeted ads are not any less annoying than any other sort of unsolicited advertising. The only advertisements that do not annoy people are those which people actually seek out -- the sorts of ads that you get when you use Craigslist or Google Shopping.

      The current web has it about right: no popups, no autoplay, no sound.

      That is not because the advertisers suddenly realized that being annoying is bad, it is because browsers stopped letting them create those things. Now we have hover ads, flash ads, and other annoyances, and browser makers are not stopping advertisers anymore, because they are now in bed with them.

      You get shown the stuff that you've shown an interest in.

      ...and I do not click on it, because it is annoying, because I have no need for whatever is being advertised, and because when I visit a website, it is because I want to see what is on that website, not because I want to go shopping for something else. Which is why I used ABP, and which is why I fast forward through the previews on DVDs, and why I go to the bathroom when there are advertisements on TV. The only advertisements I do not ignore are those that I specifically request, because those are the only ones that are even remotely helpful for me.

      See, that is why advertisers were not content to advertise to adults. Adults ignore unsolicited ads. That is why advertisers started targeting children (who nag at their parents to buy what they see advertised to them) and teenagers (who can be tricked into thinking they are not giving in to advertisements; see e.g. MTV).

      And people that absolutely can't stand ads (for whatever reason), can still turn them off.

      No, people who do not want unsolicited advertisements (maybe I should save on keystrokes and just use the word "spam") cannot simply "turn them off" -- we need to install extra software (ad blocking software), disable Javascript, and take additional precautions to prevent shady companies from tracking us. Even after doing all that, advertisers still fight us; we are in a technological arms race with them, because they simply cannot take "no" for an answer. DNT was meant to give advertisers a way to show that they do actually respect our wishes; it seems that they do not, which is why we need to get back to pushing ABP, NoScript, Ghostery, Tor, and all the other defensive measures that we need just to keep our peace.

      The problem with your argument is that you are pushing for an opt-out system, one in which people have to be informed enough, patient enough, and technically capable enough to protect themselves from advertisers. What really need is an opt-in system, so that people who actually want unsolicited adver

      --
      Palm trees and 8
    5. Re:Adblocking by default by Znork · · Score: 2

      Despite the marketing speak of marketers, tracking users does not help with targetting ads as it misses the temporal aspect of targetting. It doesn't matter if they know I was interested in apple trees three months ago, or yesterday, because when I'm reading that Time article, at that exact point in time I don't give a fuck about apple trees. Unless it actually happens to be a Time article about apple trees, in which case tracking me is pointless, as they could, cheaper and more accurately, target the reader by using the contents of the article.

      Any worthwhile targetting can use the contents of the presented material. The most worthwhile avenue is price comparison sites where you pretty much know everyone browsing them is a potential customer at the specific time they're browsing. Bar that you've got special interest sites and articles, where the reader may have an interest in the subject matter, with a fair chance at catching them in a research-for-purchase point in time. But tracking? Any historical data you have is worthless compared to knowing what they're browsing right now and that simply doesn't require tracking.

      Show something relevant to the article I'm reading. Because even with an FMRI strapped to my head you're not going to get a better targetting. If you can't think of anything interesting, too bad, but there is nothing you can know about me that will make me care about something unrelated while I'm reading that article.

      It really is that simple.

  71. Do not track by Anonymous Coward · · Score: 0

    "Advertising revenue supports most of the free content, services, and apps available on the Internet"
    Useless crap like yours. Do not track fricking pages not updated in 20 years crud would be nice to have all gone.
    Adblock plus baby, Delete cookies after I close firefox baby nice automatic setting.
    You still get nothing If I have to close firefox every time I change web sites I will.

  72. Re:Wrong. Free Software is the fundation of the 'n by Cederic · · Score: 1

    No, his argument holds completely if you only take 'free' to mean 'free as in beer'.

    That much of the free stuff is also free is just a bonus.

  73. Great! by jvkjvk · · Score: 1

    I would rather not give any money to people driving this type of frame of ideology for the internet.

    That's one more site I need to stay away from, I'm glad that they are self-flagging.

    I hope that all similar sites follow their awesome lead, it provides a wonderful signalling mechanism.

    I hardly need to do any work at all if they would all just do that.

    It would be like the 'evil bit" made manifest.

    I wish that were the case...

  74. Admission of Failure by Anonymous Coward · · Score: 0

    "Advertising revenue supports most of the free content, services, and apps available on the Internet."

    So they've essentially admitted their advertising-supported model is a complete and total failure, since it cannot work without violating our privacy.

  75. Re:A way to "automagically" update hosts by fast+turtle · · Score: 1, Interesting

    I get exactly the same effect with my Hosts file and for those that don't understand how they work, it's pretty god damn simple. I never make the connection to the god damn server - no ad/malware or other crap to see. As to updating the damn thing every week? I don't do that. That's why I also use Noscript and I look at what scripts are being blocked. If any ads make it through, I'll cut and paste into my plain text editor the obnoxious site. Works quite well for me. Yes I do see the random ad but now that my hosts file is configured, I rarely see them as I'm not surfing all over the net anymore and into the god damn underbelly.

    --
    Mod me up/Mod me down: I wont frown as I've no crown
  76. A lack of basic understanding by Anonymous Coward · · Score: 0

    That screed clearly shows that they don't understand the difference between "do not track" and "do not advertise".

    If a so-called "think tank" doesn't understand a concept that simple, then it's quite safe to assume that their postings aren't worth my time to read.

  77. I wouldn't mind if by Anonymous Coward · · Score: 0

    I think this website has got something confused. DNT and advertizements are different things. DNT says that i don't want targeted adds, i definitely don't want Google or any other tracking business knowing how often I look at porn. I especially don't want to see a add for penis enlargement at work the day after. And I wouldn't mind the occasional ad, if... they weren't so intrusive or personal. For example, some websites place adds over every inch of white space on the page, if your using a tablet then that means that if you click off to the side to scroll then you suddenly clicked on a website you never wanted to visit. Advertizements have gone overboard, and people like the ones at Think Tank deserve a reprimand for their practices.
    Now, even if I wanted some of Think Tank's products they just lost my business. There is a thing called respect, and if a business can't respect the consumers wishes then they get crossed off the list of places where that consumer visits. Hope they tank after this. (pun intended)
    There is a reason i have ghostery and adblockplus installed, if these sites were just more moral about their uses of technology i wouldn't need these tools.

  78. Agreed, 110% (& you're not alone)... apk by Anonymous Coward · · Score: 0

    "I get exactly the same effect with my Hosts file" - by fast turtle (1118037) on Sunday September 30, @03:00PM (#41507585)

    Excellent - You get better:

    1.) Speed/Bandwidth
    2.) "Layered-Security"/"Defense-In-Depth"
    3.) Reliability (vs. downed or dns-poisoned redirected dns servers)
    4.) Anonymity (to an extent, vs. DNS request logs + DNSBL)
    5.) MULTI-PLATFORM ability to do the same (think smartphones, you can apply hosts there too)
    6.) MORE EFFICIENT OPERATIONS (ring 0/rpl 0/kernelmode filtering @ THE IP STACK LEVEL, vs. ring 3/rpl 3/usermode layered on MORE INEFFICIENCY in browser addons)
    7.) The ability to SHIELD OTHER APPLICATIONS from ads & threats (I used to do this using hosts for Opera before it was freewares, & Ubuntu users can do the same now (since part of it's adbanner sponsored now)

    & FAR MORE... good choice on YOUR part, but... there's more you can do with hosts than merely adblocking (read on)!

    ---

    "and for those that don't understand how they work, it's pretty god damn simple." - by fast turtle (1118037) on Sunday September 30, @03:00PM (#41507585)

    They are, & SIMPLER than editing adblock lists, that is certain... hosts are just a text file with line records you can add/remove/alter etc. as you wish with tools you already own in text editors, but also for more?

    Well, you can use the app I wrote that I posted about earlier... there's a reason I am noting this, since you are NOT USING custom hosts files TO THEIR FULL POTENTIAL!

    Seriously...

    (The app handles filtering them vs. comments & other bloating crap hosts files makers put in (they mean well, it's usually documentation, except MVPS which puts WAY TOO MUCH B.S. in theirs), importing hosts data from reputable & reliable sources, deduplication of hosts repeat bloating entries + making the hosts use a MORE EFFICIENT parse by using smaller blocking addresses (0.0.0.0 vs. 127.0.0.1)... & more!

    ---

    "I never make the connection to the god damn server - no ad/malware or other crap to see. " - by fast turtle (1118037) on Sunday September 30, @03:00PM (#41507585)

    "EXACTAMUNDO" & that?

    That also EXTENDS TO MALWARE LADEN SITES/SERVERS/HOSTS-DOMAINS as well as adbanners!

    So - that's where you aren't using hosts to their FULL potential here (as well as the fact you can "hardcode in" your FAVORITE SITES into it, making them resolve even FASTER than remote DNS can do!)

    My "APK Hosts File Engine 5.0++" does all that for you, & "automagically" IF YOU WISH (it has the option to run automatically)...

    If you opt NOT to use my app? Here's the sources I import from for your reference:

    http://www.mvps.org/winhelp2002/hosts.htm
    http://someonewhocares.org/hosts/
    http://hostsfile.org/hosts.html
    http://hostsfile.mine.nu/downloads/
    http://hosts-file.net/?s=Download
    https://zeustracker.abuse.ch/monitor.php?filter=online
    https://spyeyetracker.abuse.ch/monitor.php
    http://ddanchev.blogspot.com/
    http://www.malware.com.br/lists.shtml
    http://www.stopbadware.org/
    Spybot "Search & Destroy" IMMUNIZE feature (fortifies HOSTS files with KNOWN bad servers blocked)

    ---

    "As to updating the damn thing every week? I don't do that." - by fast turtle (1118037) on Sunday September 30, @03:00PM (#41507585)

    Well, per what I wrote above? Vs. mal

  79. Better yet. by Anonymous Coward · · Score: 0

    I apply my "do not visit" technology.

    Problem solved.

  80. Decentralize by betterunixthanunix · · Score: 2

    Often there's only room for one community in a particular space

    Indeed; sci.crypt on Usenet comes to mind. Funny how nobody can "lose interest" in "running" sci.crypt, because no single person is responsible for running it.

    Maybe the model of the web is just not the right model for an online community. Maybe a peer-to-peer model is better. We could build it right into web browsers if we were willing to, and create a better way to run obscure, low-budget blogs and forums. Of course, we would first need to convince browser makers that the only people whose interests matter is their users, which seems like an uphill battle (after all, if browser makers cared about user interests, DNT would not have been created; we would have just made ABP a standard feature).

    --
    Palm trees and 8
    1. Re:Decentralize by Pseudonym+Authority · · Score: 1

      Maybe a peer-to-peer model is better. We could build it right into web browsers if we were willing to, and create a better way to run obscure, low-budget blogs and forums. Of course, we would first need to convince browser makers that the only people whose interests matter is their users, which seems like an uphill battle

      Well, there was Opera Unite, which would even work around NAT. It really sucked though as no one used it because most bloggers didn't have anything to say, and the ones that did were already running big blogs that would have killed a mere browser.

    2. Re:Decentralize by TheRaven64 · · Score: 2

      Opera Unite was a rehash of a really old idea. One of the first web browsers from CERN integrated a simple HTML authoring tool and a web server, with the idea that everyone would run both a client and a server on their workstation. The thing that really killed the concept was that most people don't leave their desktop / laptop online and connected all of the time. Opera Unite added some caching, which helped fix that. A better model these days would be something like the Freedom Box: a low-power plug-sized computer that can be left on all of the time serving your content but edited directly from your laptop.

      --
      I am TheRaven on Soylent News
  81. Entitlement? by betterunixthanunix · · Score: 2

    If you are only going to allow people to visit your website when it turns a profit for you, why not skip the technological arms race entirely and just use this "new" idea:

    https://en.wikipedia.org/wiki/Paywall

    Oh, what, you are worried that all those people who run blogs at no cost to their users and without advertising might run you out of business? Sounds like you are the one with an entitlement problem in that case...

    --
    Palm trees and 8
  82. Time to learn... by Anonymous Coward · · Score: 0

    Time for our friends at Anonymous to teach these pinheads the error of their ways! :rolleyes:

  83. hosts file-based blocks and APK's flogging of AHFE by Onymous+Coward · · Score: 1

    Mr. Kowalski (APK),

    Your insistent and frequent posts urging people to use your program come across creepy. Please reconsider your method.

    That said, I'm interested in learning more about whether hosts file manipulation is a good way to address (if only in part) web malware, ads, tracking, and botnet C&Cs. It's an intriguing idea, but my intuition balks at it. I'm trying to figure out why. Could be that what feels wrong is that it feels like a "dysemantism", a utilization at odds with the purpose of the file. Do you have any comment on this idea?

  84. you want to not honor DNT?? fine then i ADBLOCK by RobertLTux · · Score: 1

    since i really do not want Any Co tracking my every movement online if you as a company do not honor a Do Not Track request then i will block every ad i can (which btw also includes blocking tracking servers).

    --
    Any person using FTFY or editing my postings agrees to a US$50.00 charge
  85. Others (your /. peers) disagree... apk by Anonymous Coward · · Score: 0

    Especially on my posts on hosts files benefits to user of them:

    ---

    * THE HOSTS FILE GROUP 37++ THUSFAR (from +5 -> +1 RATINGS, usually "informative" or "interesting" etc./et al):

    BANNER ADS & BANDWIDTH:2011 -> http://hardware.slashdot.org/comments.pl?sid=2139088&cid=36077722
    HOSTS MOD UP:2010 -> http://yro.slashdot.org/comments.pl?sid=1907266&cid=34529608
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1490078&cid=30555632
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1869638&cid=34237268
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1461288&threshold=-1&commentsort=0&mode=thread&cid=30272074
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1255487&cid=28197285
    HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1206409&cid=27661983
    HOSTS MOD UP:2010 -> http://apple.slashdot.org/comments.pl?sid=1725068&cid=32960808
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1743902&cid=33147274
    APK 20++ POINTS ON HOSTS MOD UP:2010 -> http://news.slashdot.org/comments.pl?sid=1913212&cid=34576182
    HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1862260&cid=34186256
    HOSTS MOD UP:2010 (w/ facebook known bad sites blocked) -> http://tech.slashdot.org/comments.pl?sid=1924892&cid=34670128
    HOSTS FILE MOD UP FOR ANDROID MALWARE:2010 -> http://mobile.slashdot.org/comments.pl?sid=1930156&cid=34713952
    HOSTS MOD UP ZEUSTRACKER:2011 -> http://it.slashdot.org/comments.pl?sid=2059420&cid=35654066
    HOSTS MOD UP vs AT&T BANDWIDTH CAP:2011 -> http://tech.slashdot.org/comments.pl?sid=2116504&cid=35985584
    HOSTS MOD UP CAN DO SAME AS THE "CloudFlare" Server-Side service:2011 -> http://it.slashdot.org/comments.pl?sid=2220314&cid=36372850
    HOSTS and BGP +5 RATED (BEING HONEST):2010 http://tech.slashdot.org/comments.pl?sid=1901826&cid=34490450
    HOSTS & PROTECT IP ACT:2011 http://yro.slashdot.org/comments.pl?sid=2368832&cid=37021700
    HOSTS MOD UP:2011 -> http://yro.slashdot.org/comments.pl?sid=2457766&cid=37592458
    HOSTS MOD UP & OPERA HAUTE SECURE:2011 -> http://yro.slashdot.org/comment

  86. And why exactly .... by rpresser · · Score: 1

    would I even be visiting TIF's website anyway?

  87. "Best you've got" is UNJUSTIFIABLE downmods? by Anonymous Coward · · Score: 0

    Vs. the facts I posted, then you failed...

    APK

    P.S.=> TO WHOEVER DOWNMODDED MY POST (you cowardly worm):

    I'll take on ANYONE regarding what I posted here:

    http://yro.slashdot.org/comments.pl?sid=3154101&cid=41506583

    Disprove the points I posted there... go for it, just so I can SMOKE you, easily!

    (and, I'll win, because I always do & have for YEARS now on /. + other spots online)

    Since just like here? In the end, my "naysayer detractors" are FORCED into UNJUSTIFIABLE DOWNMODS, or off-topic illogical attempts @ ad hominem attacks in 'effete retaliation' etc./et al in their defeat vs. facts I use!

    ... apk

  88. Dear Mr Daniel Castro, by Ralph+Spoilsport · · Score: 1

    Fuck You.

    --
    Shoes for Industry. Shoes for the Dead.
  89. Re:Wrong. Free Software is the fundation of the 'n by Anonymous Coward · · Score: 0

    Having once borrowed a MS employee's company laptop, I can confirm that they do use free software at work. FileZilla was the one I remember.

    GPL'd porn? I sense a Kickstarter idea forming... or perhaps a Humble Porno Bundle? Take my money!

  90. Re:Wrong. Free Software is the fundation of the 'n by hey! · · Score: 1

    Do you think Google would exist if they had to pay an expensive Unix license for every machine they own?

    Do you think Google would exist without the revenue from delivering highly targeted eyeballs to advertisers?

    It's important to avoid false dichotomy here. It's not Free Software or Ad Revenue. It's both. Both are necessary to produce the kind of Internet we have now. Granted if there were no ad revenue, but free software, there'd be an Internet, but not like the one we have now. It might be a *better* Internet, but it's safe to say most of us enjoy sites and services which wouldn't exist without ads.

    Now as to ad revenue vs do not track, that's another false dichotomy, but not quite a black-and-white one. Clearly there would be ad revenue if all sites were mandated to honor Do Not Track, but it wouldn't be as much. That means less of some ad supported services many of us use. On the other hand, there are very good reasons for some (although not necessarily all) people not to want to be tracked.

    It seems to me that websites should honor Do Not Track. But Will Not Serve *does* honor Do Not Track. Although the site in question doesn't actually see it this way, I actually believe Will Not Serve is the right way to handle Do Not Track. It forces both the user and the site administrator to think about the costs and benefits of their policy. The user loses access to some services, but he gains privacy. If the loss is too much, he can change his mind. Likewise the site owners lose users and revenue when they kick people out. I doubt site owners will find it more profitable to turn away customers, but it's their right to do so if the decision is made on the basis of some customers being unprofitable to serve.

    I like handling it this way because it makes people *think* about their knee-jerk reactions. In the end though I think ITIF is tilting at windmills. The Internet works on the financial equivalent of the Law of Large Numbers; call it the Law of Many Users. If you have a large enough user base, you can always find a way to monetize that. It's like copy protection in the late 80s. Yes, it stopped *some* piracy, possibly even *most* of the piracy that *might* have occurred. But it alienated paying, legitimate customers and most firms found they could grow *that* group faster by serving them better.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  91. Downmods of my post TWICE? Lmao, please... by Anonymous Coward · · Score: 0

    IF & when all you have is UNJUSTIFIABLE downmods? You fail... you know it, I KNOW IT, and anyone else reading with 1/2 a brain does as well!

    * I don't even WONDER who did it, since it can only be 1 of 3 types of people, trying to suppress truths...

    APK

    P.S.=> Keep blowing your modpoints, you'll run dry of them sooner or later, & then? I win again anyhow... as usual!

    ... apk

    1. Re:Downmods of my post TWICE? Lmao, please... by Anonymous Coward · · Score: 0

      I win again anyhow...

      Yes, you win the prize for the most boring, pompous, tedious, self-promoting bag of wind in the world. Your prize is also your punishment - to be condemned to be *you* (shudder...) for the rest of your life.

    2. Re:Downmods of my post TWICE? Lmao, please... by Anonymous Coward · · Score: 0

      Apk got a rise outta the troll via his predictable reaction apk said would happen. The off topic weak failed ad hominem attack shows us that much.

  92. Re:Couchslug already KNOWS how to use hosts by Anonymous Coward · · Score: 0

    Appears couchslug didn't like that, modded you down and ran.

  93. Onymous Coward: A downmod? Come on... apk by Anonymous Coward · · Score: 0

    Downmodding my post & running isn't much of a discussion (and you avoided my questions too)...

    * Still, since I have said it to others downmodding my posts here? You've made MY points, for me, with unjustifiable downmods with NO valid technical substance behind them as regards this topic in computing... thanks!

    APK

    P.S.=> After all, a rational discussion is ALL I asked for here from you, in regards to our exchange here -> http://slashdot.org/comments.pl?sid=3153677&cid=41508827

    ... apk

  94. Re:I already suggested it... apk by Anonymous Coward · · Score: 0

    Downmods of the post can't affect his post other than proving apk right. It's not like you can hide it either. There are many of us that browse beneath the slashdot default moderation level.

  95. That's funny... by Anonymous Coward · · Score: 0

    I thought stuff cost money. Sad but a true story.

  96. Advertising vs. user support by jodido · · Score: 0

    If your site is that good, ask your users/site visitors to contribute. If they don't, obviously no one cares enough about your precious site, so bye-bye and no one will miss you.

  97. Do you know what the internet is? by Anonymous Coward · · Score: 1

    Your complaint about parasite is like complaining that the farmers are using CO2 YOU breathed out to make money growing plants.

    Who, precisely, is demanding you make content available over the internet? Nobody.

    If you wish to monetise your work, don't give it away free. Ask for subscriptions and make a login page for subscribers.

  98. Adblock it is then.... by Anonymous Coward · · Score: 0

    Well, they asked for it, adblocking them all then.

    Oh, and guess what, if the industry can't regulate itself the government is waiting in the wings to jump in and do it for them. And, then they'll have real trouble.

  99. You ran outta modpoints, lol, I do win... apk by Anonymous Coward · · Score: 0

    "Yes, you win" - by Anonymous Coward on Monday October 01, @08:05AM (#41511889)

    Thank you for realizing that in the end when you run out of modpoints to downmod my posts with, I DO WIN...

    ---

    "the prize for the most boring, pompous, tedious, self-promoting bag of wind in the world. " - by Anonymous Coward on Monday October 01, @08:05AM (#41511889)

    At least I have something to "promote", unlike a "ne'er-do-well" like yourself... lol!

    ---

    "Your prize is also your punishment - to be condemned to be *you* (shudder...) for the rest of your life." - by Anonymous Coward on Monday October 01, @08:05AM (#41511889)

    LMAO - It's FAR BETTER THAN BEING YOU, that's certain: You're a trolling off-topic cowardly "ne'er-do-well" worm that stalks others by ac posts and downmods others for no valid reasons on the subject @ hand!

    APK

    P.S.=> Troll, face it: YOU WISH YOU WERE ME...

    ... apk

  100. Never happens here: Question... apk by Anonymous Coward · · Score: 0

    "Last time I tried the hosts file trick, which was several years ago, I kept getting bombarded with annoying "Document Contains No Data" pop ups every time something got rerouted to 127.0.0.1 - That pretty much made Web browsing impossible. Is there a way to suppress that error?" -

    QUESTION: What webbrowser do you use, and, what addons for it?

    * The reason I ask is, if it's Internet Explorer, it's the LEAST "amenable", afaik, but it NEVER put up popups in regards to using hosts files - however, it does leave placeholder frames for ads though, which I never liked since other browsers don't!

    (Now, on popups? IE does for JavaScript/ActiveScripting though too, more of what YOU describe & IT IS A PAIN, that NO OTHER BROWSER does).

    APK

    P.S.=> Strange part is, as far as my speculation? Well, here, on IE9?? I get no such problem... but, answer the question above, & we'll go from there!

    The reason I note this is pretty simple: There are nearly 70 folks on /. alone that use custom hosts (that I know of @ least, there are probably FAR more) & none complained of what you claim to have... I'll try help though!

    ... apk

    1. Re:Never happens here: Question... apk by Scarletdown · · Score: 1

      Like I said, it was quite a few years ago. I was using Firefox like I do now. I tend to avoid IE vehemently. I also may have been doing it on a Debian system back then. In fact, I am pretty certain it was Debian and not some sort of Windows, as I had never got around to figuring out where a hosts file would be back then on Windows.

      Now that I think about it, it was back when I used only Debian, which was at the tail end of my 98SE usage, and the system I had built at the time had stability issues with 98, so I switched fully to Debian for a while).

      --
      This space unintentionally left blank.
  101. My heart bleeds... by Kazoo+the+Clown · · Score: 1

    I've been looking for a way to automatically screen out sites overdependent on advertising revenue, this looks like a perfect method to do so-- turn on do-not-track and they won't do business with me-- what more could I ask for?

  102. perhaps you are looking for the word by Anonymous Coward · · Score: 0

    "they're".

  103. trade you by Onymous+Coward · · Score: 1

    I haven't downmodded you. I don't have points at the moment, and I'm posting in this forum, which means the system would deny me mods of any kind.

    I don't contest the "FACTS" of what you're posting. It's how you're posting that concerns me.

    A hosts file solution may be a good idea or it may not be. I haven't decided (so don't tell me others disagree). I can't get to discussing the particulars of the technique to make a case either way because your behavior — not your arguments — your behavior is making me concerned.

    How about this? How about I try using hosts, but I'll do so in trade with you. If you take fish oil (or vegetarian omega-3 supplement), I'll try hosts.

  104. Re:Wrong. Free Software is the fundation of the 'n by Anonymous Coward · · Score: 0

    You assume that advertising will go away as DNT is implemented. This greatly weakens your point. DNT merely prevents advertising to be targeted through invasive tracking. Other forms of advertising, such as advertising based on the subject matter of the website one visits - similar to having a billboard for a hotel placed along the interstate - is perfectly fine.

    However having my car track which places i most likely drive to, and then placing an ad on my windshield for a hotel while im driving to the grocery store, is not.

  105. Re:Wrong. Free Software is the fundation of the 'n by Anonymous Coward · · Score: 0

    to clarify, "the website one is visiting." I expect to see an advertisement for an aquarium store when visiting plantedtank, that is the decision of the forum owner and is just a graphic on the page. i dont expect to have advertisements for aquarium stores when visiting cnn because through tracking cookies cnn knows i spend too much time reading about aquarium plants.

  106. Ah, hello there... apk by Anonymous Coward · · Score: 0

    "A hosts file solution may be a good idea or it may not be. I haven't decided (so don't tell me others disagree)." - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    I didn't tell you that: 65++ other slashdotters did, along with a security expert from SYMANTEC, + myself too, of course!

    See here -> http://yro.slashdot.org/comments.pl?sid=3154101&cid=41508399

    (I let OTHERS "do the talking for me..." in your peers, & "experts" (for whatever that means)).

    ---

    "I can't get to discussing the particulars of the technique to make a case either way because your behavior â" not your arguments â" your behavior is making me concerned." - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    Well, fine: ASK WHATEVER YOU WISH, I will answer, point-by-point vs. your questions... ok?

    ---

    "I haven't downmodded you." - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    I actually DO believe you... not sarcasm either!

    ---

    "I don't have points at the moment" - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    LMAO - THAT'S BECAUSE YOU SPENT THEM DOWNMODDING ME (now, that's sarcasm)...

    ---

    "and I'm posting in this forum, which means the system would deny me mods of any kind." - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    Perhaps I ought not tell you this, but I wager you KNOW how it's done anyhow:

    1.) Downmod
    2.) Logout of your registered user account
    3.) Troll away as ac

    * Doing so preserves your cookie state, & thus, "karma points" (which I guess GETS YOU MOD POINTS, I don't have a reg'd 'luser' account here, so there you are).

    Of course - there's also ALWAYS the route of MULTIPLE REGISTERED ACCOUNTS here too, for sockpuppets to do the job for you as well (and to mod yourself up with too).

    It's not a joke - I caught tomhudson (long gone now after I caught them doing it & other 'troll tricks' - hasn't been seen on /. since Mid may) doing 2 accounts here: One is tomhudson, the other is "Barbara, not Barbie".

    ---

    "I don't contest the "FACTS" of what you're posting. It's how you're posting that concerns me." - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    I post the way I do, & that's that... "oh, well!"

    ---

    "How about this? How about I try using hosts, but I'll do so in trade with you. If you take fish oil (or vegetarian omega-3 supplement), I'll try hosts." - by Onymous Coward (97719) on Monday October 01, @01:14PM (#41515185) Homepage

    I eat fish nearly every day, & I don't NEED fish oil man (had a co-worker who was losing his hair that needed it, & one thing I have a TON of, is hair (ponytail nowadays in fact))...

    APK

    P.S.=> Again - ask what you want to, or make whatever points you wish, & we'll discuss them... fair enough? I've done it SO MANY TIMES, especially vs. "naysayers" here on /. alone, it's NOT even funny - however, perhaps YOU may raise points they haven't, & that can only make ME, stronger for it...

    ... apk

    1. Re:Ah, hello there... apk by Onymous+Coward · · Score: 1

      I eat fish nearly every day

      You might consider cutting back on the fish. Contaminants are a concern, things like PCBs, dioxins, and mercury. I recommend omega-3 supplements for brain health.

  107. Quoting myself now... apk by Anonymous Coward · · Score: 0

    "P.S.=> Again - ask what you want to, or make whatever points you wish, & we'll discuss them... fair enough? I've done it SO MANY TIMES, especially vs. "naysayers" here on /. alone, it's NOT even funny - however, perhaps YOU may raise points they haven't, & that can only make ME, stronger for it..." - by Anonymous Coward on Monday October 01, @01:38PM (#41515525)

    Well?

    * I don't care if you use custom hosts or not, that's up to you ultimately, of course, but... I am more than WILLING to help 'dispel any bogus notions' about them to you, IF you have any that are, that is!

    APK

    P.S.=>

    "You might consider cutting back on the fish. Contaminants are a concern, things like PCBs, dioxins, and mercury. I recommend omega-3 supplements for brain health." -

    I get the phosphorus I need for "brain health" & what-not out of STRAIGHT fish (I love it in fact, always have) - I don't know if you know this or not, but - a LOT of supplements are constructed of molecules that are TOO "strongly bound" for the human digestive process enzymes & acids to extract, + take advantage of (sure, the "organics" might not be that way, but why should I bother IF/WHEN I am eating the food that has it, & IT TASTES GREAT TOO?)...

    Anyhow, like I said quoting myself above? Have @ it, ask what you wish on hosts files...

    ... apk

  108. Actually, it isn't by Safety+Cap · · Score: 1

    (Disclaimer: I used to work for a large newspaper in the online advertising department)

    The cost to advertisers for running a print ad depends upon a number of things (day-of-week, ad size, section, placement [above/below the fold], etc.), but also the perceived value. One of the numbers papers live and die by are the audited circulation numbers. This is what they then turn around and say to the advertisers: run a full-page in the A section on Sunday, and you'll get your ad in front of ___ (1,000s) of people!

    Advertisers believed they were getting value for the money, and all was good. Until the interwebs did two things:

    1. 1. It allowed the advertisers know how many people actually "saw" their ad ("impressions") and
    2. 2. how many people clicked their ads

    Suddenly, online advertising didn't look like such a great deal at all. And as the print circulation numbers went into their death-spiral, the papers had nowhere to turn. Their revenues from online aren't enough to keep just the online part running, let alone the rest of the deal.

    Partially to blame is the calcified mentality that Print Is King and online is "for kids." The other thing is the executives refused to believe their business model was dead, that their news distribution model was dead (who wants to read yesterday's news today?) and their management style (top-down) was dead.

    They thought the iPad would save them (that's why newspaper apps require a 'subscription' -- they're still in that mentality).

    They look on with envy at Huffington Post (ugh) and Daily Beast (puke) -- two successful online "news" organizations that are doing what they can't: make sufficient money on line.

    Basically, they're dead dinos. It will take nothing short of a complete reboot (i.e., fire everyone VP/General Manager or above) to get them going again, maybe.

    --
    Yeah, right.
  109. ehm by Anonymous Coward · · Score: 0

    How hard can it be??? If a person has "do not track" set then don't show any content to the user... If they don't have it enabled allow them to visit the page...

    This will then get users to decide what sites they want to visit and sites can decide what users they want to get... Either the value of the non "do not track" users will go up or they might even realize that the value of the users is the same if they have it on or off...

    Or maybe they will come up with some new tech where a user, anonymously, can select different areas that they are interested in when viewing pages and then get ads related to that...

  110. Aha! There you are... apk by Anonymous Coward · · Score: 0

    Fair enough - just trying to help (and also learn too @ the same time)...

    I find it odd that a Linux did that, & here's why:

    Linux is actually SUPERIOR with hosts files!

    Man... that's right, I said it (superior to Windows, & in 2 respects):

    ---

    1.) Linux HAS no faulty-with-large hosts files issues like Windows local DNS clientside cache service does (flakes out on big hosts files, as it loads into a statically sized cache structure afaik as the cause...)

    2.) Linux STILL supports using the smallest, fastest blocking IP address there is -> 0

    ---

    (1 byte long per record in hosts, rather than the 0.0.0.0 7 digit length one, which is more "compatible" with OS out there, but longer, & CERTAINLY better than the local loopback adapter address of 127.0.0.1 which can incur a "loopback" speed penalty IF the loopback's installed on Windows!)

    * That latter one PISSED ME OFF, since I got a Senior MS VP (of the "Windows Client Performance Division" no less) to ADMIT I am correct on it... why?

    Well... here's why:

    REPORTED TO MICROSOFT by APK here ->

    http://blogs.msdn.com/b/e7/archive/2009/02/25/feedback-and-engineering-windows-7.aspx?CommentPosted=true&PageIndex=3#comments

    As well as here on www.slashdot.org to a Richard Russell who posts as FOREDECKER there (he is a senior VP at Microsoft and leader of the "Windows Client Performance Division" there) and he conceded my points on HOSTS files also:

    http://slashdot.org/comments.pl?sid=1467692&cid=30384918

    APK

    P.S.=> What pissed me of is that NOBODY THERE did a DAMN THING to put it back into Windows, VISTA onwards (which VISTA used to be able to use it prior to MS "Patch Tuesday" 12/09/2008 iirc)... i.e.-> They promoted "bloat"!

    I even inquired IF there was a security issue as to WHY it was done, but IF there was? Then, why does Linux STILL ALLOW 0 as a valid blocking IP Address then??

    Windows 2000/XP/Server 2003 can still use 0 though as a valid "blocking IP address" though... how much of a diff. does it make, to ME, personally here?
    ---

    Using 127.0.0.1 with my custom hosts file (1,845,285 blocking entries):

    54, 544kb in size

    Using 0.0.0.0 with my custom hosts file (1,845,285 blocking entries):

    50,940kb in size

    Using 0 with my custom hosts file (1,845,285 blocking entries):

    40,127kb in size

    ---

    See my point? There's NO WAY AROUND IT, even if the OS reads by "blocks" at the diskdriver device level or filesystem logical level:

    Programs that use hosts (DNS clienside cache OR the IP stack prior to caching is even worse) STILL have to parse the file interior, & LARGER FILES TAKE LONGER, period...

    ... apk

  111. TV by Maritz · · Score: 1

    'Advertising revenue supports most of the free content, services, and apps available on the Internet.'

    False dichotomy/strawman. Who is saying 'don't advertise'? TV was/is supported by advertising, and all without creepy snooping. Is he deliberately doing this or is he really that stupid?

    --
    I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
  112. You'll love this then by Anonymous Coward · · Score: 0

    It kills ads, online threats, and gives ya more speed http://yro.slashdot.org/comments.pl?sid=3154101&cid=41507295

  113. Custom hosts files already account for trackers by Anonymous Coward · · Score: 0

    Plus, known maliciously scripted sites/servers/hosts-domains that serve up malwares, adbanners, & more... far, Far, FAR more in fact!

    (To YOUR BENEFIT as the end user of them)

    * You MAY want to read this, as you might find it informative:

    http://yro.slashdot.org/comments.pl?sid=3154101&cid=41506583

    (REPOSTING THIS SINCE SOME JACKASS "GETS HIS JOLLIES" DOWNMODDING MY POSTS, but never manages to validly disprove or dispute my points & claims in them... typical weak trolls!)

    APK

    P.S.=> I still use AdBlock (along with NoScript, firewall rules tables, WOT, plus custom hosts files), but only for "layered-security"/"defense-in-depth" really, since hosts files are so far superior to other methods like browser addons in many a way shown in that link above by doing things AdBlock just plain can't...

    ... apk