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PCWorld Magazine Is No More

harrymcc writes "After slightly more than 30 years, PCWorld — one of the most successful computer magazines of all time — is discontinuing print publication. It was the last general-interest magazine for PC users, so it really is the end of an era. Over at TIME, I paused to reflect upon the end of the once-booming category, in part as a former editor at PCWorld, but mostly as a guy who really, really loved to read computer magazines."

54 of 164 comments (clear)

  1. PC World - More Ads then the Internet! by Anonymous Coward · · Score: 4, Informative

    Good riddance to it I say!

    1. Re:PC World - More Ads then the Internet! by Anonymous Coward · · Score: 2, Insightful

      Agreed, even if it wasn't full of ads, printing a paper magazine to discuss multimedia machines that could better display the content is insane.

      Paper computer magazines haven't made any sense for quite a while now.

    2. Re:PC World - More Ads then the Internet! by ShanghaiBill · · Score: 5, Interesting

      Good riddance to it I say!

      Ah, but in the early days, the ads were the best part. I rarely even bothered to read the articles. When each issue arrived, I would open it up to the cheap yellow "tombstone" ads near the back. You could run an ad there for $100/month. There was always some fascinating new gizmo that some guy was making in his garage and advertising there. After a month or two, most of the products disappeared, but some of them grew into successful startups. Reading those ads was like watching the history of technology unfold.

    3. Re:PC World - More Ads then the Internet! by ganjadude · · Score: 2

      I havent had a sub in many many years but as a kid in the early 90s PCmag was just plain awesome, It really helped me learn in my early years (6-12)

      --
      have you seen my sig? there are many others like it but none that are the same
    4. Re:PC World - More Ads then the Internet! by JackieBrown · · Score: 3, Insightful

      I loved it for the game demo cds that came with it.

    5. Re:PC World - More Ads then the Internet! by ma1wrbu5tr · · Score: 4, Interesting

      I remember getting 3.5" floppies loaded with great stuff. Amazing to me that there was so much fun to be had on 1.44MBs. I loved the Doom shareware demo and it led to a sale of the full game. The "economics of FREE" in action.

      --
      Why can't we go back to using jumpers to configure slot adapter cards? Why? I say!
    6. Re:PC World - More Ads then the Internet! by HaZardman27 · · Score: 4, Interesting

      Or they could be browsing the internet on a PC. They could even buy a cheap tablet with wifi access to carry into their bathroom so they could read from more useful resources than an ad-filled magazine even while they relieve themselves. The reason that PC magazines died off is because they are an absolutely outdated medium, not because the people who would read them are now hipsters.

      --
      Apparently wizard is not a legitimate career path, so I chose programmer instead.
    7. Re:PC World - More Ads then the Internet! by hairyfeet · · Score: 3, Insightful

      Preach Mrs AC, boy was that the damned truth! My ex gave me a subscription to the thing a few years back and the first thing I had to do when an issue came in was open it over a trash bin to catch all the damned inserts that would fall out, and it seemed like every article was spread halfway across the mag because what would take 2 paragraphs on a webpage would take 4 pages thanks to all the ads they had jammed into each and every page!

      Needless to say when that year was up no matter how many emails they sent begging for me to renew I didn't, at least on the Web I can control the ads and refuse to go to pages where they take 2 paragraphs and spread it out to 4 pages, with PCW they just crammed the living hell out of the thing. I bet if one were to take one of their last issues, cut out all the ads and just print the actual stories? damned thing probably wouldn't be 14 pages long, the rest was just crap.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    8. Re:PC World - More Ads then the Internet! by Anonymous Coward · · Score: 5, Interesting

      Completely agree - I fondly remember picking up Computer Shopper to see what the best deals were for buying cheap memory, hard drives, etc. Zines like Byte and PCWorld were ok for general purpose reading, but Dr Dobbs was one of my favs for programming. Along with 2600 and Phrack for stuff on the fringes.

      Thanks for the memories - I hate to say it, but today's tech is nowhere as exciting as those wild-west days were. I feel privileged to have been part of that.

      Now get off my lawn!

    9. Re:PC World - More Ads then the Internet! by RabidReindeer · · Score: 2

      Agreed, even if it wasn't full of ads, printing a paper magazine to discuss multimedia machines that could better display the content is insane.

      Paper computer magazines haven't made any sense for quite a while now.

      Well, when Linux Journal went paperless, I dropped my subscription. I own an eReader and there's a lot of stuff I'd rather read that way, but technical magazines are an exception.

      PCWeek's website has always been pretty useless to me, however. I haven't actually laid hands on the print edition for a long while, but it used to be a lot better compared to its online edition.

    10. Re:PC World - More Ads then the Internet! by RenderSeven · · Score: 3, Insightful

      Gotta love that new magazine trend: "continued on page 82" and there aren't any page numbers. Whoever came up with that is an Evil Genius.

    11. Re:PC World - More Ads then the Internet! by gl4ss · · Score: 5, Informative

      around here it was just not being outdated that killed them. some local magazines were first to go online and being up to date. like this one magazine I used to subscribe to.

      what killed them(for me and majority of subscribers) was that when computers went really mainstream in late '90s they went totally mainstream with their articles - this ended up in them having just shit for content. all they have now are some fluff reviews, nothing about how to do cool stuff and full page images. the same magazine that had 10 years earlier articles about c64 coding, assembly, basic, interfacing hw to computers, really soulful honest game reviews, detoriated to a magazine that had yearly printer reviews, yearly monitor reviews - and the text for those pieces could have been the same from year to year. somewhere along the line they even dipped the bottom of the barrel and started doing "full" game reviews based on fucking screenshots, in order to "compete" while in reality I or other readers wouldn't have cared shit if the games they reviewed were 6 months or even a year old as long as they reviewed them properly. they should have kept writing for the computer hobbyists, since the computer non-hobbyists aren't going to read their fucking magazine - offline OR online. the fuckers even changed the paper to some glossy variant that doesn't flame up easily so couldn't even light up the stove for the sauna with it if the issue was just bullshit...

      but non-hobbyists so called casual computer users are a bigger market so they tried to steer the magazine toward them... failing miserably along the way. and now that same fucking magazine wants me to pay 1 euro - I'm not kidding - for reading a single article online. FUCK EM.

      I mean, that magazine had the guts to do a game review this short back in the day: "shi**y clone of commando". on print - and apparently that was enough to say about the game and I believed the review, it seemed honest. now later they didn't dare to criticize any game that harshly, everything is at least "ok" and they spend paragraphs justifying how someone casual might like the game or just outright praising the game without seeing it play nor playing it.

      --
      world was created 5 seconds before this post as it is.
    12. Re:PC World - More Ads then the Internet! by cant_get_a_good_nick · · Score: 2

      Anyone for Compute! 8 bits should be enough for everyone.

  2. No worries by Spy+Handler · · Score: 4, Funny

    PCWorld can just rename itself MobileWorld or CloudWorld or SocialWorld and it will be thriving again!

    1. Re:No worries by the+agent+man · · Score: 4, Funny

      or how about "Post-PCWorld" ?

    2. Re:No worries by operagost · · Score: 5, Funny

      I'd go with LinuxDesktopWorld myself. I hear next year will be the year it finally takes off!

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    3. Re:No worries by cuncator · · Score: 2

      Will do, Rip Van Winkle. See you in a decade or two.

    4. Re:No worries by 93+Escort+Wagon · · Score: 3, Funny

      Yeah, but even so - everyone will expect it to be free.

      --
      #DeleteChrome
    5. Re:No worries by kaatochacha · · Score: 2

      TabletCloud Magazine. There's a winner right there!

    6. Re:No worries by MrEricSir · · Score: 2

      PCWorld can just rename itself MobileWorld or CloudWorld or SocialWorld and it will be thriving again!

      Yeah, because look how well that strategy worked for PC/Computing Magazine!

      Oh wait...

      --
      There's no -1 for "I don't get it."
  3. Figures by Mr.+Freeman · · Score: 5, Insightful

    You can only ramble on about going paperless in print articles for so long before you start to look a little silly.

    --
    -1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
  4. Sad, but no great loss... by geminidomino · · Score: 4, Insightful

    For at least 15 of those 30 years, it read more like Computer Shopper, anyway. I mourned it a long time ago.

    1. Re:Sad, but no great loss... by NormAtHome · · Score: 3, Informative

      For sure, but what did it for me was their reviews and how good competitive products never made it in to the group being reviewed and things that were highly rated took a beating on end user reviews.

    2. Re:Sad, but no great loss... by ShanghaiBill · · Score: 5, Informative

      For sure, but what did it for me was their reviews and how good competitive products never made it in to the group being reviewed and things that were highly rated took a beating on end user reviews.

      To be included in the comparison, and even to get high ratings, you had to buy ads in the magazine. I worked for a company that ran ads in PCWorld in the 1980s and 1990s. The ad salespeople would come right out and say that if you increased your ad budget, they would make sure you were "taken care of" in the reviews. So we increased our ad spending. We were more interested in being rich than ethical.

    3. Re:Sad, but no great loss... by PRMan · · Score: 4, Interesting

      I remember in the early days when they weren't "bought" like PCMag. But eventually they succumbed. I distinctly recall the day when the worst version of Norton in history won when it slowed your PC down by half the moment you installed it. It was accompanied by Norton ads all over the magazine (back cover, centerfold, inside front cover). I knew then that it was bought for sure.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    4. Re:Sad, but no great loss... by PRMan · · Score: 3, Insightful

      Computer Shopper is called "NewEgg" these days.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    5. Re:Sad, but no great loss... by Lord+Apathy · · Score: 4, Funny

      I loved computer shopper. Not the souless glossy pamphlet that it became. The real computer shopper was 300+ pages of nothing but ads all printed on cheap pulp paper, heavy enough to make phone books jealous and mailmen cry.

      It was a cheap source of paper and weight when in need, like when you are sitting on the toilet and notice your short of a vital component. Got a computer shopper, your covered. Need something to hold your ass down when a hurricane winds a blowing, your covered. Got a body to sink and got no cement, your covered.

      Damn I miss that book, but I'm sure glad my ex wife missed when she threw one at me.

      --

      Supporting World Peace Through Nuclear Pacification

  5. Good riddance by Anonymous Coward · · Score: 4, Insightful

    Over the last 30 years, its editors got in bed with whatever comapny was big at the time and therefore apid the most for ad space (Google, Apple, Microsoft, Nokia, etc.)

    So much for unbiased journalism. PC World, aong with PC Mag, epitomized an era where ad dollars literally bought favorable reviews.

    What EA, Ubi, Activision and others did to printed gaming mags was peanuts in comparison.

  6. Just Gotta Say It by jasnw · · Score: 5, Funny

    This really BYTEs.

    1. Re:Just Gotta Say It by JustOK · · Score: 5, Funny

      Like that joke hasn't been made 2600 times before

      --
      rewriting history since 2109
    2. Re:Just Gotta Say It by JustOK · · Score: 2
      --
      rewriting history since 2109
  7. B'bye by ubergeek65536 · · Score: 5, Funny

    I can't say I'm sorry to see it go. It was like reading a car magazine that explains that cars have four tires in every article.

    1. Re:B'bye by JustOK · · Score: 4, Informative

      Many cars have 5 tires.

      --
      rewriting history since 2109
  8. Upgrading? by theurge14 · · Score: 4, Informative

    Suddenly millions of people cried out at once when they realized they haven't used a PC expansion slot in over 5 years.

    The "PC enthusiast" scene has been quietly dying for years.

    1. Re:Upgrading? by tibit · · Score: 2

      The "PC enthusiast" scene has been quietly dying for years.

      As the technology matures, there's less and less to be enthusiastic about. It moves from technology frontier to everyday to mundane. Sure, there are PC enthusiasts just like there are car enthusiasts, but their numbers are nowadays tiny compared to the number of cars and PCs out there, respectively. Car enthusiasts, for some reason, are slightly higher in relative abundance, it'd seem, than PC enthusiasts. Perhaps understanding cars, especially old cars, takes a bit less brains?

      --
      A successful API design takes a mixture of software design and pedagogy.
    2. Re:Upgrading? by ganjadude · · Score: 4, Insightful

      Im not so sure that PC enthusiasts are down, I just think there is a larger audience of PC users today then when it was still a hobby and therefore it seems small. at one point we were the big fish in a small pond, now we are the small fish in a big pond

      --
      have you seen my sig? there are many others like it but none that are the same
    3. Re:Upgrading? by CheshireDragon · · Score: 2

      I have built 2 brand new systems in the last year. About to build a Haswell when Summer is over. I always add a video card because I can't stand on-board video. I even had to put a wireless card in one of my systems where an ethernet cable was not an option. I think it has slowed down, but there is still a large crowd out there. I even see it gathering people where it never has before. Console gamers are moving to build there own computers for expandability, options, and control over their own system. The n00b builders such as, my son, who wanted a computer. He asked me before 3rd grade and I told him to bring home good grades. He did and I bought parts and showed him how to put it together and he did it all by himself. So, I guess that brings the tally to 3 systems in the last year. :)

      --
      "That's right...I said it."
    4. Re:Upgrading? by Kjella · · Score: 2

      Im not so sure that PC enthusiasts are down, I just think there is a larger audience of PC users today then when it was still a hobby and therefore it seems small. at one point we were the big fish in a small pond, now we are the small fish in a big pond

      In terms of hardware I'm pretty sure it's down, there used to be a lot more to tinkering with your PC. Today you grab a motherboard, slap in a quad core, single high end gaming card, 16GB RAM and a SSD and call it pretty much done for a moderate enthusiast build. For every component in my PC there's s reasonably priced upgrade if I'd care enough to want it and I couldn't really be arsed to overclock it because if there's any instability it'll be the nagging doubt that it's because of my overclock. It is diminishing returns, you can't get back any of the "oh WOW" moments I had where crappy blocky graphics suddenly looked almost real. It's like trying to recreate the sense of awe and wonder people had when they saw "horseless carriages", to me cars have always existed so they're perfectly natural.

      When I look at smart phones today, and think about explaining to a kid that in my day we didn't have smart phones they were just phones... connected by a wire... in a big bulky box at home... granted it was buttons to dial and not the old rotor phones, but seriously I feel like I'm from the stone age. We didn't have any Internet or even a modem, that alone should send their heads spinning. But they don't know what it was like, any more than I can sort of but not really imagine how people lived before electricity, refrigerators, freezers, washing machines and TV. They'll no more care about my idea of technological "wonders" than I do about the "wonders" of the past. I don't think I would have become an enthusiast if I grew up today even though the PCs are a million times better.

      --
      Live today, because you never know what tomorrow brings
    5. Re:Upgrading? by BlackHawk-666 · · Score: 3, Interesting

      Ah, the good old days! The most insane overclock I ever saw back in 486 days was a friend of mine who dragged his 386 around to play a bit of Doom. We were all running 486DX33 / 486DX66 machines which powered through Doom and figured the 386 would be a pretty poor contender - right until he fired it up and loaded the game. It was screaming along as well as the 486s were, and that's when he told me he had overclocked it to something like 99mz. He reckons it took ages to find a chip he could do that to, but there were tons of them at his work no longer in use so he swapped them in and out till he found a really good one :D

      --
      All those moments will be lost in time, like tears in rain.
  9. A Quibble by HiThere · · Score: 3, Informative

    It is mischaracterized as "the last general-interest magazine", as at least when I last read it, over a decade ago now, it was quite MSWind centric. It didn't even cover Apple.

    Admittedly, i didn't make a large sample at that time, but that was merely to confirm that it hadn't change. Byte and Dr. Dobbs were much more general interest (though Dr. Dobbs was a bit technical for that description).

    --

    I think we've pushed this "anyone can grow up to be president" thing too far.
    1. Re:A Quibble by Bill+Dimm · · Score: 2

      It didn't even cover Apple.

      They had some articles on apple and even linux.

    2. Re:A Quibble by Nimey · · Score: 2

      IIRC it'd been basically Windows-centric since several months after Windows 95's release. After that point I stopped seeing anything about MS-DOS or OS/2.

      --
      Hail Eris, full of mischief...

      E pluribus sanguinem
  10. Advertising by twoears · · Score: 5, Funny

    So where are Compuserve and AOL going to get all their customers?

  11. Next up : TIME? by OakDragon · · Score: 4, Insightful

    Over at TIME, I paused to reflect upon the end of the once-booming category...

    Tick-tock, TIME, tick-tock...

  12. Re:Not to be confused with Personal Computer World by turgid · · Score: 4, Informative

    I ended my subscription to that back in the 90s when they chose to ignore anything non-Windows.

    It used to have great reviews as well as technical articles and many pages of program listings in a wide variety of languages for many different platforms. There were tutorials on things like the maths behind 3D graphics and fractals, CPU architectures (there was once a superb one on the Motorola 68000 family), ARM assembly language (when the Archimedes was kicking the PeeCee's butt), you name it.

    Then it turned into a Windows PeeCee shopping magazine with how-to-change-your-Windows-background-picture articles...

  13. end of second era by fermion · · Score: 4, Insightful

    The first era of the PC ended with Byte. This was when people actually put computers together, actually understood what the computer was doing, and wasn't obsessed with memory and clock speed unless it actually improved performance. Then, over the past 20 years it simply became what MS Windows machine to buy and how expensive MS Office is. So PC World ending might signal a world in which we are trying to innovative things with computers again, albeit in a much more restrictive environment.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:end of second era by cheesybagel · · Score: 2

      I don't know what you are talking about. I assembled a new computer just last year. It is far less challenging than it used to be since today most things are integrated on the motherboard. But at least I can still have my choice of graphics card, CPU, RAM, disk, etc.

    2. Re:end of second era by DerekLyons · · Score: 2

      The first era of the PC ended with Byte. This was when people actually put computers together, actually understood what the computer was doing, and wasn't obsessed with memory and clock speed unless it actually improved performance.

      By that definition, there never was an era of the PC because virtually nobody who wasn't a professional understood what the computer was actually doing once CPU's got more complex than the 4004. The same goes for memory and clock speed, whether hobbyists or early adopters, nobody has ever had enough of either.
       
      As is usually the case with such claims, you're looking through rose colored glasses into the golden fields of fantasy - because the golden era you describe never existed.

  14. Re:Not to be confused with Personal Computer World by BasilBrush · · Score: 2

    Ain't that the truth. The glory days were certainly the early 80s, when all varied home computers were being released. I treasured the copies with the first reviews of the ZX80, ZX81 and the BBC Micro and so on. Very sad when I had to part with them.

  15. I'm a former subscriber by Nimey · · Score: 2

    I had a subscription to PC World for a few years in the mid '90s. It was a pretty good mag back then, although even then I could detect a bias towards corporate purchasing types in at least some of the content. As time went on it had less content and more ads. My mother bought me a couple issues fiveish years ago and there wasn't much left of what I remembered. It'd gotten dumbed-down quite a bit, but that probably has something to do with the democratization of computing.

    --
    Hail Eris, full of mischief...

    E pluribus sanguinem
  16. BYTE & Creative Computing Magazines by SnappyTech · · Score: 3, Interesting

    The death of BYTE magazine and Creative Computing Magazines hit me HARD. I subscribed to them in high school after I spent $3,000 on a Apple II with 32k RAM. I could not comprehend how such amazing magazines could die. I can't even raise a brow at any magazine that vanishes now, especially when the world of Internet information is at hand.

    1. Re:BYTE & Creative Computing Magazines by jcr · · Score: 3, Interesting

      BYTE died for me when they let Jerry Pournelle spew his pig-ignorance all over its pages as a regular columnist. I loved it back in the days of Steve Ciarcia.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:BYTE & Creative Computing Magazines by BlackHawk-666 · · Score: 2

      BYTE, Creative Computing and Dr. Dobbs were my crack back then, especially Dr. Dobbs since I am a programmer. I don't miss PC Mag. It was irrelvant even back then, and more so after the internet took off. Why do I want to read an article that is 3 months out of date on which printer I should buy (surprise, it was always one with a lot of advertising in that issue, often right next to the 'article') ? Don't even get me started on those idiots, Pournelle and Dvork.

      --
      All those moments will be lost in time, like tears in rain.
  17. Sad To See Them Go by Jason+Levine · · Score: 3, Insightful

    I used to work for a competitor of theirs (Windows Magazine), but I'm sad to see them go. Not PC World in general, but the "computer magazine" market in particular seems to have slid downhill a lot. As for the PC World staff goes, I sympathize a lot. I actually went through 2 shut downs with Windows Magazine. The first when we were called in by marketing, told we had a "great product but they didn't know how to sell it" so they were shutting us down. We went web-only and I remained on to work on their website. The second when a last-minute company-wide phone conference was called (never a good sign) and we were told that they were moving away from making their own content and would just rebrand others' content.

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.