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Angry Customer Buys Promoted Tweets To Bash British Airways

An anonymous reader writes "After the airline lost his father's luggage (and presumably was less than helpful in resolving the issue), one man decided to use Twitter's self-serve ad platform to issue a warning to fellow travelers in the New York and UK markets. The tweets have gotten the attention not only of media outlets, but also of fellow airlines. A JetBlue executive even retweeted it. While companies use the platform to target customers, it's interesting to see it being turned around."

23 of 286 comments (clear)

  1. now i will never fly BA by alen · · Score: 4, Funny

    because of this one tweet. it opened my mind to how evil this company is burning customers' luggage for the fun of it

    thank you thank you thank you

    1. Re:now i will never fly BA by h4rr4r · · Score: 5, Informative

      I have been on flights that were overbooked, planes that were broken only to be discovered after we boarded and delays extending past 12 hours. To be extra jerks they of course just made the delay one or two hours at a time so they could avoid compensating us for food or toiletries. Shit happens, but how they handle it is beyond poor customer service.

      People bring those bags aboard because airlines seem to love to lose or break stuff. If Fedex can manage 99%+ delivery to the right place at the right time surely the airlines could too.

    2. Re:now i will never fly BA by AmiMoJo · · Score: 3, Interesting

      Presumably you are talking about your experience in the US, because that kind of shit would never be allowed in the EU. You have a right to food, accommodation and compensation. I don't know why US consumers put up with being treated that way.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:now i will never fly BA by msauve · · Score: 3, Insightful

      But that's the thing. They were taking special care, deliberately abusing what were obviously fragile musical instruments.

      If your guitar, packed in a non-ATA case, gets crushed because turbulence causes some other package to land on it in flight, that's the traveler's problem. If it's broken because an airline employee deliberately throws it to the ground 10 feet below instead of putting it on the conveyor like the other luggage, that's the airline's problem - regardless of what the contract says.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
  2. 4 hours to respond by schneidafunk · · Score: 5, Insightful

    Think about this, BA did not respond to this paid & highly public tweet until 4 hours later. If they are that bad at dealing with publicity, I imagine their customer service on a daily (semi-private) basis must be 10 times worse.

    --
    Some people die at 25 and aren't buried until 75. -Benjamin Franklin
    1. Re:4 hours to respond by firex726 · · Score: 3, Interesting

      I assume for something so odd and unexpected it took them a bit to properly prepare their response.

      Marketing guy would have to take it to his Mgmt and him to his, etc... then it'd have to debate on how to respond then it' have to be passed back down the chain and done. Last thing you want is for it to go south and you be THAT GUY that messed it up. Name of the game is covering your ass, especially on high publicized portional PR nightmares.

    2. Re:4 hours to respond by alen · · Score: 5, Insightful

      he tweeted it 7:57pm. in england its the middle of the night
      in the US people are relaxing with families

      this will really turn me off from flying BA because they didn't respond to a tweet at night

    3. Re:4 hours to respond by alen · · Score: 5, Funny

      the tweet was in NYC. english time is a few hours of ahead because the earth is curved and we have these things called time zones

  3. Re:Incoming by Anonymous Coward · · Score: 3, Insightful

    But is it libel if it's true?

    Prove it. In court. Under absurd amounts of cross-examination conducted by an army of lawyers.

    Oh, and court cases take time, time which cuts into you earning money, time which can be trivially manipulated by lawyers familiar with gaming the system.

    But maybe it's true after all! Once you're long since bankrupt, maybe someone will care!

  4. Re:Incoming by chrismcb · · Score: 5, Insightful

    every airline loses luggage and has rules on how much they will reimburse you

    Yes, but some airlines/airports lose luggage more often than others. And some airlines are more helpful than others when they do lose the luggage.

  5. Re:Incoming by gstoddart · · Score: 4, Interesting

    That doesn't mean that some companies aren't so egregiously bad at customer service that you wouldn't walk away from doing business with them.

    In my experience, United Airlines is shit, don't care if they're shit, will tell you point blank you shouldn't expect anything but shit, and would you like some more shit?

    When a company ignores you, blows you off, or does absolutely nothing about your complaints, I think something like this is brilliant.

    Sending a very public "fuck you" is sometimes the only recourse you have for companies who have lousy service. If they're going to act like "too bad, we don't care" -- pointing that out for all to see isn't such a bad idea.

    I've never dealt with BA, but I've certainly encountered companies whose customer service is so terrible as to make you think they're doing it on purpose. And those companies deserve a little public shaming sometimes.

    --
    Lost at C:>. Found at C.
  6. Re:Incoming by TheSpoom · · Score: 3, Informative

    Indeed, according to Wikipedia:

    English defamation law puts the burden of proving the truth of allegedly defamatory statements on the defendant, rather than the plaintiff, and has been considered an impediment to free speech in much of the developed world.

    I'm sure the law is more complicated than that (and Wikipedia isn't the greatest source in the world) but it could get hairy for the guy.

    --
    It's better to vote for what you want and not get it than to vote for what you don't want and get it.
    - E. Debs
  7. Alternate link by denis-The-menace · · Score: 4, Informative
    --
    Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
  8. Re:Incoming by Russ1642 · · Score: 4, Insightful

    So what? They all do it so it's ok? What's your point? They deserve every bit of bad press for losing luggage.

  9. Re:Incoming by MightyYar · · Score: 4, Interesting

    In the early 2000s I had a two Sprint phones on a family plan. For a year, I checked our usage almost daily on their website. One day, it stopped working. The first-line idiot said that it still worked the same way it did when he was hired 6 months ago. I asked him whether he thought I was crazy and he said, "Well, I guess I don't know." I spoke to his manager - same line: you have never been able to do this from our website. Either guy could have at least pretended to believe me, but that's customer service gone right and they were all about getting it wrong. How hard could a bug report be? I cancelled my service on the spot.

    Had I been able to buy a Tweet at the time, I might have. Complete incompetence.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  10. Re:Incoming by mspohr · · Score: 5, Funny

    Au contraire...
    I've found that I get great service on Slashdot for legal questions. You can ask anything and get lots of different answers in minutes. None of these people are actual lawyers but that doesn't stop them from expounding at length (as if they were getting paid by the hour) about any subject. The usual barriers of accounting for different laws in different jurisdictions are never a problem here. You can get legal advice for any country just by extrapolating answers from the five or ten countries represented in the typical answer set.
    Best of all, it's free and open source!

    --
    I don't read your sig. Why are you reading mine?
  11. Re:All PR is good PR by Anonymous+Psychopath · · Score: 3, Insightful

    They might lose luggage more if it results in others paying to promote their brand name! Folks down the road won't remember why BA is in the forefront of their subconscious when they go to purchase tickets... Smart of Jet Blue to try to get in on the attention too.

    This is one of the big problems with trying to warn folks off bad service, you really need to promote every company save the one you aren't a fan of or it just ends up good for them in the long run.

    All PR is good PR is only something said when there's bad press by people who want to keep their jobs. And it isn't true. If it were everyone on /. would love Microsoft.

    --

    Eagles may soar, but weasels don't get sucked into jet engines.

  12. Relevant quote by Todd+Knarr · · Score: 3, Insightful

    "Remember: every member of your 'target audience' also owns a broadcasting station. These 'targets' can shoot back."
    -- Michael Rathbun to advertisers, in n.a.n-a.e

  13. Re:Incoming by 93+Escort+Wagon · · Score: 4, Insightful

    Yes, but some airlines/airports lose luggage more often than others. And some airlines are more helpful than others when they do lose the luggage.

    And some customers are real douchebags who take affront at everything and are unreasonable no matter how hard the agent is trying to help.

    Bottom line is - we don't know where the line is in this case. This guy may have a completely legitimate grievance, or he could be raising hell because BA wouldn't compensate him $500 a bag or give him 10,000 free travel miles. We just don't know.

    --
    #DeleteChrome
  14. Re:Incoming by Tom · · Score: 4, Insightful

    That doesn't mean that some companies aren't so egregiously bad at customer service that you wouldn't walk away from doing business with them.

    Exactly. The one thing you can always do is vote with your money.

    When the german Bahn AG (train company) was stupid to me about a 40ÂâÂdispute, I told them that in my business position I control a couple thousand Euros in travel budget going their way - or not. They blew me off, I told my secretary to always check alternatives and book them if they're the same or slightly more expensive from now on.

    When O2 was stupid to me about my (rather small) mobile contract, I told them they could be nice to me or I'd cancel my much larger phone and DSL contracts as well. They didn't listen, so I move all my business elsewhere. When I got the usualy retention call, I told them why.

    It is unlikely that your move will get as much attention and most likely it'll all get lost at the customer service level. I used #o2sucks on plenty of my FB postings while the above crap was going down, but I don't think it got very much attention.

    But someone has to start. And if you move your business away from the crap companies, they won't even notice. But if a thousand people like you do it, they'll start to notice. And if ten or a hundred thousand do it, they just might smarten up. And if they don't, they might go belly up and good riddance. But someone has to start, so be that someone.

    --
    Assorted stuff I do sometimes: Lemuria.org
  15. Re:Incoming by BrokenHalo · · Score: 4, Insightful

    The tweet shown with TFA simply says "Don't fly with British Airways. Their customer service is horrendous".

    Not only is this entirely plausible, on the basis of anecdotal evidence, but any attempt to sue him for libel for such an innocuous comment would be doomed to ignominious failure.

    He is perfectly at liberty to express his dissatisfaction with their service. If BA doesn't like it, they can always try pulling up their game.

    And for what it's worth, a shitlist is as just as useful as a recommendation. As every corporation knows, a satisfied customer might tell a couple of people, but a dissatisfied customer will tell at least ten.

    I used to maintain a shitlist (LG electronics goods are at the top), but now I check reviews before I buy. I'll sometimes accept one negative review in 10 as an outlier, but 3 or more is usually enough of a flag to tell me to look elsewhere.

  16. Re:Incoming by guruevi · · Score: 3, Informative

    Most likely it's not the airline that handles your luggage but a local (unionized) airport service. They're typically manned by ex-cons and others that for some reason can't get anything else at minimum wage. Then there are their friends over at DHS that screen the luggage with very sticky fingers. Try leaving jewelry in your luggage, you've got pretty much 50% chance that it will disappear. My friend used to work at DHL, those people would simply come pick up TV's from the DHL loading area and drive away, they gave the guards their cut, usually a bottle of something and it would simply remain unpunished.

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
  17. Re:Incoming by chad_r · · Score: 3, Insightful

    Traveling from New York to Hungary, I have had baggage delayed twice. American Airlines had a special car drive the bags 2 hours to my location the next day, and gave a $100 reimbursement for emergency replacement of items for that missing day.

    British Airways is another story. The bags hadn't arrived in Vienna when we arrived. The whereabouts were unknown, but the next day they showed up at the airport. We couldn't communicate with the airport baggage handlers directly to give them our address; we needed to fill out a form with BA and they would telex -- TELEX -- the information to the airport. Then, we would need to wait for a phone call between working hours to give them directions how to reach our address. Every day, when the phone call never arrived, we would call BA back, and discover that the information was garbled--that an address in Hungary isn't a local phone number, that it needs an international country code, that we are not at our origin since we left it via airplane so there is no point in calling it. After 3 days, the information was allegedly straightened out. From that point, there was no longer a reason for them not to call us. Since there was still no way to contact the airport, we had no choice but to call BA every few hours and plead with them to get the airport to call us. All they did was tell us they sent these pleas via telex, and it was a one-way communication so there was no way to receive a direct response. They could not or would not give us a phone number directly to the people they were sending the telexes to. We sent messages to BA customer service headquarters, since the BA staff in Vienna were not helping. Their customer service never responded, not even with an automated message.

    After a week of no clothing, our own deodorant, or toothbrushes, we looked up the address of the airport on the web and tracked down a working phone number for the baggage handlers. They delivered the bag the next day, though with reluctance over the distance and the country border. We never did hear from BA customer service, and we never got a cent for the inconvenience, because we needed receipts for our items in order to get any money.

    Just fuck them. I understand that the company was at the mercy of Austria's sadistic concept of customer service, but the organization should still be held responsible for those it hires or contracts. For contrast, I once complained to AA when the TV in my seat wasn't working on an international flight, and I got a $100 voucher (which I never used). No airline is perfect, but there is an expectation on customer service in fixing problems that is lacking with BA.