Angry Customer Buys Promoted Tweets To Bash British Airways
An anonymous reader writes "After the airline lost his father's luggage (and presumably was less than helpful in resolving the issue), one man decided to use Twitter's self-serve ad platform to issue a warning to fellow travelers in the New York and UK markets. The tweets have gotten the attention not only of media outlets, but also of fellow airlines. A JetBlue executive even retweeted it. While companies use the platform to target customers, it's interesting to see it being turned around."
Libel lawsuit in 3... 2... 1...
It's better to vote for what you want and not get it than to vote for what you don't want and get it.
- E. Debs
because of this one tweet. it opened my mind to how evil this company is burning customers' luggage for the fun of it
thank you thank you thank you
Think about this, BA did not respond to this paid & highly public tweet until 4 hours later. If they are that bad at dealing with publicity, I imagine their customer service on a daily (semi-private) basis must be 10 times worse.
Some people die at 25 and aren't buried until 75. -Benjamin Franklin
But I wouldn't expect them to keep this power. Just like retail stores rid themselves of picketers by building shopping malls (you can't picket on private property, so pickets can only be at the street entrance to the mall property which severely hampers their effect on individual stores). No doubt they'll figure some way to take the wind out of these sails. Freedom of speech only belongs to those with money...
http://simpliflying.com/2013/promoted-tweet-against-british-airways-airline-customer-service/
Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
They might lose luggage more if it results in others paying to promote their brand name! Folks down the road won't remember why BA is in the forefront of their subconscious when they go to purchase tickets... Smart of Jet Blue to try to get in on the attention too.
This is one of the big problems with trying to warn folks off bad service, you really need to promote every company save the one you aren't a fan of or it just ends up good for them in the long run.
That's not an anal probe, it's some corporate PR wonk's arm.
It is fucking downright dogshit in the mouth awful. Ryanair lost my business forever and ever. Ryanair 's customer service is horrendous + extra charges.
I'd expect a few tweets to twitter about fucking the fuck off and their premium advertisers with them.
Yeah, and once it is in the TOS I wonder if using Twitter like this will become a criminal offense under the Computer Fraud and Abuse Act, "having knowingly accessed a computer without authorization or exceeding authorized access" ?
Brilliant. That way BA wouldn't even have to pay for their own lawyers' time in a libel suit. Instead it would all be US prosecutors on the US taxpayer's dime.
The link goes to technologyadvice.com; I have some for them.
Airlines have been handling luggage for a very long time, you would think they would have this figured out by now.
Anecdote: I flew Delta quite a bit some years ago and lived about 2 hours/90 miles away from the airport. They would routinely misplace my luggage (never lost it, thankfully) and they had to have somebody drive my bag to my house when they found it. This happened a dozen times. It must have cost them about the price of my ticket for each delivery.
I can only assume that it was because of the luggage missing connecting flights, but most of the time I had at least an hour layover. It just seems like they could make this work
"Remember: every member of your 'target audience' also owns a broadcasting station. These 'targets' can shoot back."
-- Michael Rathbun to advertisers, in n.a.n-a.e
The "lost" bag was found and is due to be delivered... Does this mean that they didn't start looking for it until the Tweet showed up?
Here's a good one. Delta at Hartsfield-Jackson in Atlanta allowed me to take my desktop PC as a carry on (confirmed by phone and at airport) to Venezuela. On the way back home I was informed despite significant protest that I was not allowed to carry it on. They began shrouding it in plastic wrap, being kind enough to give it a little extra before it got tossed in with the rest of the luggage. My mouth was an O of horror as you can imagine.
When I picked up my desktop from the luggage belt in Atlanta it sounded like a piñata. I removed the side panel and--I kid you not--the RAM, video card and FUCKING HARD DRIVE were completely unseated. I can't imagine the physics that resulted in the hard drive coming out.
So yeah, airline baggage handling is awesome. Oh, and the computer still worked after reassembly.
Buy your next Linux PC at eightvirtues.com
In Britain? Absolutely.
No, truth is an effective defence against libel. The difference is that the onus is on the person making the statement to prove that what they wrote is true rather than the person bringing the court case. This can cause problems if you were, for example, commenting that chiropractice pushes bogus treatments because it is hard to prove a negative. Fortunately that case was won and things have improved somewhat since then.
Actually, many of the hotels have wised up to this practice, deciding there's a profit opportunity in it for them too.
I work for a place that often helps put on shows or presentations in various parts of the country, so we tend to ship out big "show kits" full of gear, just before flying to the destination. Then the show kit can be picked up at the hotel lobby when it's ready, saving a lot of hassle lugging it through an airport and into a taxi or rental car or what-mot.
Unfortunately, the hotels tend to tack on $75 or so per item "handling" or "storage" charges, just for accepting the delivery signature for the kit and keeping it behind the desk for you.
So no, it's doubtful this practice will save you much money. Everyone wants a cut of the money when you're traveling.
But I'm pretty sure you could start a fire on the internet without having to pay a company for gasoline. If we're at the point now where a snarky comment in the right forum doesn't explode into 2/3rds of the planet's population judging your business, well, there's something wrong with the internet.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
I can imagine reddit threads where members crowdfund promoted tweets against the most despised companies, such as cable and telco providers.
What you fail to understand is we are in a new era of corporate 'customer care' where they literally don't give a shit. They hired some consultants, commissioned a study, talked to their marketing people and determined the the old adage that it costs more to get new customers than it does to retain their existing ones is nonsense. It's cheaper to treat all your customers like shit, tell them all to fuck the fuck off and behind them are sufficient numbers of new people waiting to experience their product and/or service.
They don't give a shit. And they have the math to back it up. Not just airlines - but the traditional companies that offer near-Auschwitz levels of customer satisfaction: cable companies, phone companies, car rental firms, home service companies, dry cleaners, supermarkets, internet providers, internet phone, TV on demand, car dealerships......all of them. If you're a customer today and tomorrow they decide it's cheaper to cut off your service for no reason, mess up your repair or more typically delay it for weeks for no clear reason then that's what they will do.
Lose your luggage? Airlines aren't in the luggage or transport business they're in the fees and fines business. They're in the business of shaving fractions of a penny off the cost of something because what are you going to do? Walk? What are you going to do? Complain? What good will that do?
It's a massive race to the bottom for everyone and the big joke is that there's no bottom at all. They discovered that not being in business makes more money than anything else. Decades from now business schools will be studying the NYNEX strike of 1989 and see it as the gospel of the ages, a holy grail of business. When NYNEX workers went on strike in 1989 the company made MORE money than ever. Management discovered that not paying their workforce and continuing to send out bills while service fell off the cliff had no repercussions, no downside, and more importantly, no one, no state or regulatory agency would ever pressure them to improve once the strike ended so it just continued 'offering' worsening levels of non-service until the company we bought up in the AT&T recreation of the 1990's.
So complain all you like, tweet your anger, shake your fist at a distant and indifferent god. They don't give a fuck.
At least you have a choice. I had pretty much the same conversation with IT support at work about UAC and my admin privileges.
Out of nowhere I was forced to enter my network, username, password, etc... for every admin action I took.
First two people I talked to swore up and down it had always been like that, forever.
I was like, it wasn't like this a week ago, a month ago, or ever, do you think I am making things ups?
Finally I got a guy who said that I was on the wrong list, and "fixed" it.
Until it immediately started happening again.
If I was doing a single thing it is annoying. If I am doing repetitive admin privileges type of work, say 40 times, I have to enter 130 pieces of information, not including any typos that might drive me to the edge of violence.
In the end as it turns out Corporate Security made/changed a policy basically saying that UAC had to be on the most severe setting for everyone. Yes you can go in with admin access and change the UAC settings, but they instantly revert when you login again.
Final response was, not our problem, take it up with corporate security, if you know you are doing a lot of repetitive stuff, temporarily change your UAC settings. One hand not knowing what the other is doing really. Don't have much choice but to put up with it, just takes longer and is more frustrating to do certain tasks. However like you, initially they swore up and down that it was always like that forever and that I must be making things up! Never mind it was a security policy change from the week before that they were either clueless about or were trying to downplay....
Hmmmm, I simply assumed that all Slashdot responses were simply in the context of the USA.