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Google Testing Banner Ads On Select Search Results
cagraham writes "Google promised in 2005 to never "ever" put banner ads on their search results, but that appears to be changing. The company confirmed to SearchEngineLand that it is running a "small experiment" involving large-scale banners on searches for Southwest Airlines, Virgin Atlantic, and Crate&Barrel, among others. The ads are being shown in less than 5% of searches, and only in the US, for now. Interestingly enough, the Google exec who wrote the no banner ads promise was Marissa Mayer, now CEO of Yahoo."
On the upside, banner ads will be pretty easy to target to make never appear with plugins.
..don't panic
It's not evil to have a banner ad. Right, shareholders?
The dangers of knowledge trigger emotional distress in human beings.
If I go to Google and search for Southwest Airlines, I plan to visit the Southwest Airlines website. Why would Southwest Airlines pay money to Google for an advertisement that tries to get me to visit the Southwest Airlines website?
Could we fix this? What if nobody bought stuff from the companies that advertised on the banners? I can dream, can't I...
and start being evil, or at least really really annoying.
Where are we going and why are we in a handbasket?
Go ahead, add the banner ads.
I already block google analytics at my firewall. I'll just block these with something.
Google just seems to constantly get worse over time.
Lost at C:>. Found at C.
I thought Google had at least 10 more good years before the corporate culture take over completely.
"Dear Human Products,
Google will be placing large, targeted ads across your search results.
Thank you for your personal information.
Do Know Evil,
Google
Trolling is a art,
Google's business has always been ads. I really don't see how static banner ads are any more evil than text ads, especially when they're just running them on search results. The only way it's really any worse is that it's mildly more distracting and takes up a trivially larger amount of bandwidth. There are other competitors who don't do this if it bothers you, or you can just Adblock them. I'd be more concerned with the targeting they're probably doing over this because that's something that's arguably evil. Now if they started allowing Flash ads or ads with movement, that would bother me, sure.
From the movie, Little Big Man: "Land that would be theirs as long as grass grow, wind blow, and the sky is blue."
Yeah. Uh huh. Suuure...
I started using Google because they had the simplest page and when you're on dial-up that really mattered. They've long since abandoned simplicity. I'm glad browsers have integrated search bars so I never need to visit a search engine's home page again.
I'd rather have banner ads than have 3 or 4 ads at the top that are almost indistinguishable from the search results.
On the subject of aggressive advertising...
It feels like YouTube ads have become much more common and obnoxious in the past few years. Has anyone else noticed this? I used to be content to click on a YouTube link but now each time I do a cost-benefit calculation -- is it really worth sitting through 30secs of irritating car ads or whatever just to see this little funny clip of two kittens and a tortoise? (or other material :) ).
Usually for me, the answer is now "no".
Remember,
"First Do No Evil, Unless It's Profitable"
-- Tigger warning: This post may contain tiggers! --
I'm a big fan of adblock, mostly because I consider it the best security software available. (Most infections come from ad networks, either intenionally from sleazy ones or from ones that have been compromised/DNS hijacked/MITMd)
I do understand that ad revenue is how a lot of sites operate. I watch a LOT of stuff from professional youtubers and streamers on twichTV and I think the best feature on adblock plus is the ability to easily whitelist pages. I don't mind seeing ads to support those people.
Adblock is talking about creating a feature that would let you whitelist whole ad networks that are proven safe and trustworthy. (Don't sell ads for scams, spread malware, etc) I think this is alright, considering much of the services I now enjoy are entirely ad supported. As far as Ad networks are conserned, I'd probably assert that the ones Google run are the safest.
As google already scans their services they could have robots (not people) place adds inline of the messages as if they are being suggested by the sender.
I've been using Bing for 95%+ of my searches for the past few months. I haven't missed much at all and it's nice to know that my searches aren't being recorded by the same company that attempts to track me everywhere I go with Google Analytics (seriously, download RequestPolicy for Firefox and see how many places it's used) and reads many of my contacts' emails. As an added benefit, Bing doesn't use redirects for exit links like Google does (which is annoying with RequestPolicy enabled).
I will be doing my searches through duckduckgo, some third party anonymizer that strips the ads or god forbid.
I was just in a google hangout using it as a video conference. During that conference call a particular service was mentioned. I had never heard of the service before, haven't searched for it, and yet mysteriously I'm seeing ads for it pop up all over the place undoubtedly served up by Google.
Makes me wonder....
"The problem with socialism is eventually you run out of other people's money" - Thatcher.
I have set up my DNS to block lots of places that have abusive ads (like Flash, animated GIF, etc). It seems that once I did that, almost all the other ad places disappeared, too. But if a web site hosts their own ads for themselves, they can get through (hint to Slashdot admins).
now we need to go OSS in diesel cars
I'm the author of Ad Limiter, which blocks most ads in search results from Google and Bing. By default, it lets just one ad display, the best one based on our site legitimacy ratings.
So this is something else to identify, rate and block.
(I'm surprised that Google is getting into banners. Targeted search ads are much more valuable than banners. Banner ad click-through rates are so low as to barely be measurable.)
https://duckduckgo.com/
See how their ads work here: https://dukgo.com/help/en_US/company/advertising-and-affiliates
(To summarize, they are usually fine - usually 0-1 clearly marked sponsored results per page)
For many people, they simply don't understand the difference between putting a website address in the address bar and in Google's search. This leads to competitors buying ad space on the search results, hoping you'll also check out their brand.
This is a major problem with non-technical users trying to find the phone number for technical support and finding shady service companies pushing yearlong contracts. Try any AV brand + support or phone, and you'll see many other companies offering "Support for X" and making a killing.
the Google exec who wrote the no banner ads promise was Marissa Mayer, now CEO of Yahoo.
That says it all, really. She has a knack for these things.
Laughter is the Spackle of the Soul.
The other day I also noticed their text ads sometimes now have contact forms in them with my email address pre-populated. In response I turned off the option in my ad blocker that allowed their text ads. Advertisers are idiots.
Remember - One word = 1 milli-picture.
Where are we going and why are we in a handbasket?
The banner ad looks fine. It's not really obtrusive, nor is it a popup, and i assume there's no sound. So it's exactly the banner ad that everyone is always claiming they wouldn't block on adblock if porn and movie sites would switch over to it. I don't see the big deal.
As for reneging on a promise. It was said 7 years ago by a former VP. "But it's their official blog, so it's still a company statement" Well she said exactly this:
"- There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever."
One could argue that the "ever" only applies to the last sentence, and this would then still conform to that promise. In any case, I surely don't care because I have AdBlock.
"Could we fix this? "
Yes, start install adblock plus on every single computer within your reach. Only you can stop web advertising.
Do not look at laser with remaining good eye.
one of its users' heads is tapped lightly.
Sorry that was totally gratuitous M$oft bashing. I'm sure the company they bought that made Bing had a lot of smart people.
Where are we going and why are we in a handbasket?
That's pretty lame, Google.
Multiple choice:
1. That was then, this is now.
2. Get real.
3. We're in a war.
4. So what?
Please add a feature to let me change the background of all AD's on google so they are obvious to older people.
Now that's an interesting idea. We dim out lower-rated search results slightly, but it's so subtle visually that few people notice. We certainly could do something to make it easier to identify ads.
They're not that intrusive and they help website make money for their employees. Now, if it turns into some clickwhoring site where the webpage is 75% ads and 25% content, that's different.
I swear to God...I swear to God! That is NOT how you treat your human!
Ads ain't evil, they just really annoy me. And Google should know this. What is top plugin for their own browser? What is the main reason people root android? Right, ad blockers. They should know people HATE ads. Hate them with a passion that causes them to foam at the mouth at the slightest exposure.
And frankly the ad-blockers I have installed work well enough. So far the battle between advertisers and humanity is going fully in favor of humanity.
Until recently google seemed to accept that a portion of their users had the skills and desire to block all ads and let them get away with in exchange for market share. They were not going to be able to push ads on these people but at least they used their services, enabling them to grow as a company and then sell ads to those that don't mind them. (Just as slashdot allows contributors to hide ads).
That changed, ad blockers are banned from the android store. So I use firefox mobile and install a plugin for that browser and don't run programs that use ads. And waiting for a moment to root my new phone.
They are not going to push ads on me but I am perfectly happy to instruct everyone around me how to block them. Fight me google and you will find millions of nerds telling all their friends how to block them. You want to fight us? We made you what you are, we can kill you just as easily as we killed altavista. Reduce you as Yahoo has been reduced. Do you want to join the ranks of AOL?
Then keep your ads to those that don't mind them.
You would think that a company that offers their own phone to offer customers a clean phone without vendor or phone company malware would understand this. It seems sales has overtaken google as well.
Look at what happened to other companies were the sales guy was not killed when he utters the words "I got an idea". Your making billions google, be happy with it. Because there is no way in hell I am going to watch your ads. Ever. I and countless other rage filled nerds will see you dead and buried first. We did it before and unlike MS, we can do it again.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I am lazy but when with the same amount of effort I can install a program that blocks all ads, why the hell would I use your program?
That is like being to lazy to scratch your ass but when you do finally scratch it, not scratch it enough to kill the itch.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Steps back, looks at modified document and admires it. Goes on about business. Contemplates next edit...
No wait, that's Animal Farm. I thought we were talking about Big Brother...
"I have altered the deal, pray I don't alter it any further." - Google
Now someone else can come along and replace Google, they have a great pitch. "No banner ads!"
Before any of you start commenting (ok, I'm way too late for this), the only reason Google didn't have ads in the early days was because they would slow down search results. Crack open a book (in this case I'm Feeling Lucky).
But no, don't bother listening. It's a ploy to take over the world and your money by giving you everything for free. Sure.
People will still continue to search even though Google places banner ads all around. Look at Youtube, the ads placed there are a nuisance (for me) but it didn't stop people from watching videos. If you don't like it, suck it up. Since you'll still search from them anyway.
So pretty much unless another competitor challenges Google, they can pretty much do whatever the want.
Live your life each day as if it was your last.
Seems that at Google can't remember what happened to Altavista and empowered them.
Use Adblock Edge.
Never forget, Plus allows "some ads" by default...
Artix
Your Linux, your init.
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
I block plus.google.com and chat.google.com in my /etc/hosts.
Last week, google introduced a "google plus signup" nag screen that silently fails the login if it cannot access plus.google.com. Trouble is, it is silent and it locked me out of all of my gmail accounts.
You hit submit with your login/pass and nothing happens, over and over. Those fields even remain filled in. Each of my gmail accounts was blocked out until I viewed the nag screen, after unblocking plus.google.com. My posts concerning the issue in their help forums were ignored, aside from fanboys telling me to embrace the new undocumented requirement that is plus.google.com.
This week they started forcing an advertising page that randomly appears ahead of the gmail login, via a redirect to mail.google.com/intl/en/mail/help/about.html
Initially it did not even have a sign-on link for some folks (like me). There are confused users complaining about it in the forums.
The downside for both of these incidents was suddenly being locked out of multiple email accounts. I was DoS'd by google.
I have begun the process of forwarding all of those accounts to my own domains. Thanks for the push, google!
Adblock's source = slow interpreted code vs. C (hosts + IP stack) - Adblock's written in python, javascript etc., iirc & each of those are interpreted SLOW vs. C. Plus Adblock also doesn't DO nearly as much as custom hosts do, ala:
---
10 things hosts do that AdBlock can't - 4 added speed, security, reliability, & anonymity (i.e. -> ubiquitous versatility vs. INTENTIONALLY default crippled advertiser bought-out "foxes guard a henhouse" functionality):
1.) They don't block rogue DNS malware makers use - hosts do.
2.) They don't block known sites/servers of malware/malicious scripts - hosts do.
3.) They don't speed up FAVORITE sites - hosts do
4.) They ONLY work on Mozilla products (browser/email), hosts work on ANY webbound app & multiplatform.
5.) They can't protect external to FireFox email programs, hosts do (OUTLOOK, Eudora, etc.)
6.) They can't blow past DNSBL's - hosts do.
7.) They can't avoid DNS requestlogs - hosts do.
8.) They can't protect vs. DOWNED or "DNS-poisoned" redirected DNS servers - hosts do.
9.) They don't protect vs. "FastFlux" botnets - hosts do
10.) Hosts = EASIER to self-manage: Textfile edit!
---
A.) Hosts operate LONG before REDUNDANT plugins (& ON MORE + do more)
B.) Plugins slowdown browsers (a message passing fact) - Stack a few up & see. Hosts, don't + operate in a far faster ring of privelege operation (ring 0/rpl 0/kernelmode, not slower ring 3/rpl 3/usermode as browsers & their addons do) starting up w\ OS + IP stack.
---
* You fail, & have been EASILY "dusted" by facts!
Thus, per my usual 'inimitable style', I've just GOTTA say it: THIS? This was just "too, Too, TOO EASY - just '2ez'"
APK
P.S.=> Additionally: Hosts are "already @ the finish line" doing their job via the IP stack BEFORE redundant browser addons even BEGIN to operate + hosts run in a FAR faster privelege level & written in one of the FASTEST languages there is, in straight C!
(Thus, you've SHOWN US, who the "plebe" is,(you))...
... apk
I've done my share of all languages noted on multiple platforms including asm. However - That wasn't my point here http://search.slashdot.org/comments.pl?sid=4374173&cid=45239727
My point was that not only is adblock slower in the languages it's created in, but it also runs in a far slower ring of privelege as well - thus, it's just slower...
Especially ADDITIONALLY also considering it also creates more message passing overheads in already slower usermode browsers too, slowing them down.
To 'top all that off' - Hosts are already "@ the FINISH line" doing the job anyhow, before browser addons even ever start @ all in the 1st place!
(Since hosts operate in kernelmode as a tightly integrated part of the IP stack itself - unlike redundant browser add ons also).
Lastly - I make building hosts a current reputable list populating & normalizing/deduplicating + fav. site hardcoding "engine" for it, here (Borland Delphi Object Pascal code 32-64 bit) -> http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
So trust me: I'm no "plebe"... Especially in this area.
APK
P.S.=> You also miss my other point that hosts DO FAR MORE than AdBlock or other browser addons (redundant & inefficient by comparison as well)...
... apk
An adblock rule list (assembly) vs. a host file (C) is the complexity issue & it's not in favor of adblock by any means:
---
Hosts Files =2 part CONSISTENTLY FORMATTED easy single-line entries to manage (ip address & hostname)
vs.
AdBlock rules lists = regular expressions based & thus, inconsistent (much harder to deal with for the avg. person BY FAR).
---
* Now "tell us ANOTHER ONE"... (meaning you're FULL OF IT)...
APK
P.S.=> Your analogy fails in light of that, bigtime... apk
Hosts' data record format, per my last post, is a consistent form that's EASILY MANAGED by a program like mine shown below OR even a texteditor like notepad.exe, of:
ipaddress [space] hostname
Consistently, either for favorites sites speedups & protection vs. downed or dns redirect poisoned dns (a fav. of malware makers via fastflux botnets nowadays) OR for blocking known bad sites/servers/hosts-domains or adbanners (for yet again more speed)!
COMPARE THAT TO INTERNALS IN AdBlock RULES & HOSTS = FAR LESS COMPLEX!
---
Here's 12 things hosts do that AdBlock can't - 4 added speed, security, reliability, & anonymity (i.e. -> ubiquitous versatility vs. INTENTIONALLY default crippled advertiser bought-out "foxes guard a henhouse" functionality):
1.) They don't block rogue DNS malware makers use - hosts do.
2.) They don't block known sites/servers of malware/malicious scripts - hosts do.
3.) They don't speed up FAVORITE sites - hosts do
4.) They ONLY work on Mozilla products (browser/email), hosts work on ANY webbound app & multiplatform.
5.) They can't protect external to FireFox email programs, hosts do (OUTLOOK, Eudora, etc.)
6.) They can't blow past DNSBL's - hosts do.
7.) They can't avoid DNS requestlogs - hosts do.
8.) They can't protect vs. DOWNED or "DNS-poisoned" redirected DNS servers - hosts do.
9.) They don't protect vs. "FastFlux" botnets - hosts do
10.) Hosts = EASIER to self-manage: Textfile edit!
---
A.) Hosts operate LONG before REDUNDANT plugins (& ON MORE + do more)
B.) Plugins slowdown browsers (a message passing fact) - Stack a few up & see. Hosts, don't + operate in a far faster ring of privelege operation (ring 0/rpl 0/kernelmode, not slower ring 3/rpl 3/usermode as browsers & their addons do) starting up w\ OS + IP stack.
---
* AdBlock = inferior
APK
P.S.=> Hosts data is easier to manage & hosts do more, more efficiently + less "moving parts complexity" room 4 breakdown vs browser addons... apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
"In other words, it's managed by a user" - by Luckyo (1726890) on Sunday October 27, 2013 @01:03AM (#45249431)
See subject-line & -> http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
---
"Adblock's lists are managed by adblock automatically with zero input from the user." - by Luckyo (1726890) on Sunday October 27, 2013 @01:03AM (#45249431)
Ahem/Again: My Program does for hosts files - automating import, sort-deduplicate, filter-convert & speedup favorites, + save hosts automatically & YET allows total control too (courtesy "yours truly").
---
* Lastly: GOOGLE "manages it" w/ AdBlock (paid off crippled adblock by default).
APK
P.S.=> Your (& AdBlock's) FAIL = "MoNuMeNTaL" + hiliarious:
"The difference is monumental, and your refusal to understand it is hilarious." - by Luckyo (1726890) on Sunday October 27, 2013 @01:03AM (#45249431)
Well - Consider enumerated FACTS established in this debate:
---
1.) Your 1 "so-called 'advantage'" = EASILY shot down nullified above on ease of use!
2.) That same point = shot down favors hosts over adblock (on dataset complexity in AdBlock rules lists = MORE DIFFICULT & INCONSISTENT TO MANAGE vs. hosts' internal CONSISTENT data records ) -> http://search.slashdot.org/comments.pl?sid=4374173&cid=45246595
3.) Along w/ the FACT Adblock doesn't do 1/12th as much as hosts do for you too -> http://search.slashdot.org/comments.pl?sid=4374173&cid=45246595
4.) Addons = slow usermode (vs. hosts in kernelmode)
5.) Addons slow up browsers more (messagepassing overheads)
6.) Addons are written in SLOWER interpreted code (vs C/IPStack)
7.) Addons are REDUNDANT - starting only after less moving parts & less complex + more efficient hosts ALREADY's @ the "FINISH LINE" doing the job as a filter for the IP stack itself LONG before addons even START?
---
AdBlock = Inferior (vs. hosts @ ALL levels)
... apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Well - Consider enumerated FACTS established in this debate - I merely let the virtue of truth, fact, & logic out:
---
1.) Your 1 "so-called 'advantage'" = EASILY shot down nullified on ease of use, via "courtesy of yours truly" & this -> http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74 - which automates hosts population & creation, but also allows complete control as well.
2.) That same BASIC point favors hosts over adblock (on dataset complexity in AdBlock rules lists = MORE DIFFICULT & INCONSISTENT TO MANAGE vs. hosts' internal CONSISTENT data records ) -> http://search.slashdot.org/comments.pl?sid=4374173&cid=45246595
3.) Along w/ the FACT Adblock doesn't do 1/12th as much as hosts do for you too -> http://search.slashdot.org/comments.pl?sid=4374173&cid=45246595
4.) Addons = slow usermode (vs. hosts in kernelmode)
5.) Addons slow up browsers more (messagepassing overheads)
6.) Addons are written in SLOWER interpreted code (vs C/IPStack)
7.) Addons are REDUNDANT - starting only after less moving parts & less complex + more efficient hosts ALREADY's @ the "FINISH LINE" doing the job as a filter for the IP stack itself LONG before addons even START?
---
* AdBlock = Inferior (vs. hosts @ ALL levels)
APK
P.S.=> Truth + Fact & Logic: There is TRULY, no substitute - As they're always "Jim Dandy to the rescue http://www.youtube.com/watch?v=cPL4I4Fn4Cg (GO, Jim Dandy)", lol: So - you can chill out now, as I am in a GOOD mood, & use what you like (I merely extoll facts on what I am naturally biased about since it's clearly superior). Still - I'll say 1 thing in adblock's favor: It aids 'layered security'/'defense-in-depth' concepts (which I'm ALL about), but compared to hosts? See above... apk
You DO live in THAT "same world": You're conversing in it right now via those computing devices & yes, logic DOES rule them (formal logic proofs, truth tables, etc.)...
* It did the job NICELY in my last post too -> http://search.slashdot.org/comments.pl?sid=4374173&cid=45254579 since I merely listed facts, & truths...
APK
P.S.=> It did so by enumerating facts, using truth, & yes also logic... apk
Hosts do more w/ less (1 file) @ a faster level (ring 0) vs redundant browser addons (slowing up slower ring 3 browsers) via filtering 4 the IP stack (coded in C, loads w/ OS, 1st net request resolver queried, w\ 45++ yrs.of optimization):
---
APK Hosts File Engine 9.0++ 32/64-bit:
http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74
(Benefits of hosts are enumerated in link)
---
A.) Hosts do more than AdBlock ("souled-out" 2 Google/Crippled by default) + Ghostery (Advertiser owned) - "Foxes guard a henhouse", or Request Policy -> http://yro.slashdot.org/comments.pl?sid=4127345&cid=44701775
B.) Hosts add reliability vs. downed DNS & protect vs redirected DNS + secure vs. known malicious domains too -> http://tech.slashdot.org/comments.pl?sid=3985079&cid=44310431 w/ less added "moving parts" complexity + room 4 breakdown,
C.) Hosts files yield more speed (blocks ads & hardcodes fav sites - faster than remote DNS), security (vs. malicious domains serving mal-content + block spam/phish), reliability (vs. downed DNS or vs. Kaminsky vulnerable DNS, 99% = unpatched vs. it & worst @ ISP level + weak vs FastFlux + DynDNS botnets), & anonymity (vs. dns request logs + DNSBL's).
---
* "A fool makes things bigger + more complex: It takes a touch of genius & a lot of courage to move in the opposite direction." - Einstein
(Addons make it more complex + slowup browsers in message passing (use a few concurrently - you'll see))
** "Less is more" = GOOD engineering!
(Vs. slowing down SLOWER usermode browsers layering on MORE in addons which slow them down more: I work w/ what you have in kernelmode, via hosts - A tightly integrated PART of the IP stack itself)
APK
P.S.=> "The premise is, quite simple: Take something designed by nature & reprogram it to make it work FOR the body, rather than against it..." - Dr. Alice Krippen "I AM LEGEND"
...apk
Cowardly "detractors" have NOTHING better than unjustified downmods & NO valid technical backing as to "why" they applied a downmod
* :)
(Fact - There isn't one: It's "the best they've got" (& it ain't much!)... nothing more!)
APK
P.S.=> Thanks for proving my point - since when "the best you've got" is "hit & run" downmods but no valid technical justifications as to WHY they were applied (which also means the 'competition' is scared shitless as well, since their 'products/solutions' are clearly, inferior)... apk
Cowardly "detractors" have nothing better unjustified downmods & NO valid technical backing as to "why" they applied a downmod!
* :)
(Fact - That's proof that there isn't a valid technical reason to downmod my posts on hosts files' value to end users on numerous levels (especially vs. inferior browser addons))
When that's "the best they've got" (& it ain't much!)? They've clearly got NOTHING, & nothing more!
APK
P.S.=> Thanks for proving my point - since when "the best you've got" is "hit & run" downmods but no valid technical justifications as to WHY they were applied (which also means the 'competition' is scared shitless as well, since their 'products/solutions' are clearly, inferior)... apk