Over 20% of Online Black Friday Sales Came From Mobile Devices
cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."
So when developers focus on iOS first (or only), refer back to reports like this.
I would never buy Christmas gifts over smartphone surfing. I guess I'm just old school and like the hustle and bustle of leisurely picking through products and buying at my nice, large computer screen.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
Some of my android based tablets and phone are using browsers with a user agent that reports as an ipad, seems to help get an html5 website.
i assume the android data is a little slanted due to the fact you can change your client to a more useful desktop view....
Makes me wonder how much longer the term "Cyber Monday" will be relevant if we're all continuously plugged into Amazon anyway and don't need to be at a desktop/laptop.
So you're saying iOS users are suckers with too much money to burn. :P
I do not fail; I succeed at finding out what does not work.
And in other news, rioting at stores decreased by 21%.
Some people die at 25 and aren't buried until 75. -Benjamin Franklin
Please, Slashdot, help me understand this random factoid and how it can be twisted to various predetermined narratives. Are Android users to poor to shop? No, wait, is it that Apple users are caught up with continuous shopping to flee from the ever-fading glow of material gratification? Is the latest iPhone made with parts that outgas consumption-inducing pthalates? Help me; I must know how these isolated data confirm what we all already know.
I really really doubt that. More likely it was down about 20% in un-inflated dollars.
Sure, Apple owners have the most money to blow?
I, for one, did all my shopping on a desktop configured to use an iPhone user agent. It was the only mobile default programmed into the Firefox User Agent Switcher plugin.
Newegg was offering a 5% discount coupon for using their mobile site. I spoofed the user agent, then forgot it.
News at 11.
Maybe not everyone wants an OS which expects and encourages buying more useless crap. This is a win for Android IMO.
Which should never be an argument if you are developing a free application. I guess this is why Android has the lead in the number of free applications, but iOS probably still lead in paid applications.
Also this survey is only in the USA. Apple products have far more market share in their home market than worldwide.
IBM calls it "cloudbased analytics" in it's report but I find it a bit creepy that IBM has data from "800 US retail websites". I suppose just counting request headers on a reverse proxy could do it, but having data from Pinterest and Facebook, as well as how many push notifications retailers sent, seems beyond simple methods.
Join the Slashcott! Feb 10 thru Feb 17!
IOS did account for a huge chunk more of the money spent.
What they're not saying, is that the IOS users bought the very same items as the Android users.
Combine this with some reports that in-store shopping was down (even if including the days prior) and it may suggest that more people are moving to shopping online than in-store, not that revenue overall is up.
XML is like violence. If it doesn't solve the problem, use more.
Which should never be an argument if you are developing a free application.
Depends if you are wanting to make a profit on the "free" app. Because of course most "free" apps are intended to make a profit. Either on advertising or in-app purchases.
I never understood why people think it's a good idea to enter (or even worse, store) credit card info in a phone. That's the height of stupidity, in my opinion.
I don't respond to AC's.
I've been needing a keyboard for a while, so when I saw one with the features I like drift into my price range, I bought it. ...only from the newegg mobile app...
When I put the discount coupon code in, Newegg tells me
Install the app. "Buy" the product. Punch in the code. Pay. Uninstall the app.
What a PITA.
So, when you read "from mobile devices", remember past performance does not imply future behaviour.
Apple customers have always been a higher "ranking" customer. People who buy Apple products are people who are willing to pay a premium for luxury and/or convenience. Most of the people who get Android phones just get it free or cheap with their phone plan and don't really care about all the abilities of the phone.
Look for a reason to smile you jaded #*^ *(%$
People are probably using the mobile phones so they don't go over the data cap on their home internet.
This disgusts me.
Walmart, and the other retailers, shouldn't be forcing their employees to come in and work in a madhouse like that on Thanksgiving day.
These people should be at home with their families, beating them up.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%.
Must be that new meaning of "interestingly" I've been hearing about.
systemd is Roko's Basilisk.
I never understood why people think it's a good idea to enter (or even worse, store) credit card info in a phone. That's the height of stupidity, in my opinion.
It's no less secure than your PC. Actually, the average Joe's automatically-updated iPhone is probably more likely to be free of malware than his Windows PC.
Not sure if relevant disclaimer: I work for Google/keep that in mind in case something below seems biased in that regard.
As someone who has been involved with web analytics for a long time now, I actually find it a bit disingenuous to lump Tablets into the mobile space. Behaviorally, they perform much closer to a Desktop (conversion rates, what they do on a website, etc). Thus what we be seeing here is the iPad's dominance in the tablet space/the sales that occur from it, being lumped in a contest between what should really be iPhone vs Android phones, and, if you want a real picture of how things net out, top tier Android devices vs iPhone.
My experience/anecdotes show that even when restricting to iPhone vs Android mobile devices iPhones still typically fare much better, which I've usually considered a byproduct of the feature discrepancy between a top flight iPhone and some of the lower end Androids. When comparing top tier Android devices and iPhones, it's generally a toss up. This isn't an attempt to make iPhones look crappy or anything-- they have huge volumes of what I'm declaring "top tier", and thus do the lion share of mobile purchasing, just trying to add some color based on what I personally see in the analytics space, which is quite a bit.
So which company is reporting to whom about who did what on Cyber Monday or Black Friday, or any F---'in day? Is this how much every aspect of our lives is being tracked that in merely a few days we know this statistic at all, regardless of accuracy?
Augh....
Life takes interesting turns, but the most interest is when you're off the beaten path.
How many of the mobile purchases were done in a standard browser versus native apps? I suspect the latter is responsible for a surprisingly large share.
Most non-crap free applications do not intent to directly make money from the application. They don't have ads or in-app purchase.
I don't have any ads or in-app purchase in my email, calendar, banking, music player or instant messaging application.
For adware, crapware and other *ware, however, I totally agree with you. Therefore if I were developing a crapware application trying to fool people into buying fake university diplomas or fake pills, I would target iOS first. I would also sell a "pro" version with ads disabled.
I had my iPod touch for several years before I bought my first Smartphone, a Samsung Galaxy Victory. I wanted OUT of the iOs app store.
Most non-crap free applications do not intent to directly make money from the application.
I don't agree with your opinion.
I don't have any ads or in-app purchase in my email, calendar, banking, music player or instant messaging application.
Other than banking, those tend to be built in. And in the case of Google's versions, you pay by losing your privacy. The banking one is also commercial. It's part of the overall commercial package the bank offers.
Therefore if I were developing a crapware application trying to fool people into buying fake university diplomas or fake pills, I would target iOS first. I would also sell a "pro" version with ads disabled.
You could try, but you'd either never get through the app review process, or be subsequently de-listed when the complaints come in. No such danger for Android apps. You can get away with any kind of scam on Android.
Meanwhile developers offering non-free quality apps almost always develop for iOS first.
*sigh* iOS devices are more expensive to begin with.
Subsidized, an iPhone is the same price as any other smartphone: "free" for a shitty obsolete model, $100 for the midrange model, $200 or so for a high-end model.
Unsubsidized, maybe, but the kind of people who buy things on Black Friday/Cyber Monday (which is to say, Americans) don't buy unsubsidized phones.
Just curious but couldn't the disparity between iOS sales and Android sales have something to do with how Apple's most significant presence is in the US (since Black Friday is "the day after Thanksgiving" with Thanksgiving being a strictly American holiday).
Personally, I'm not sure why anyone would shop on a mobile device. If they're on the move, they might as well just get it where they are. If not, then why aren't they using a real computer?
Weird.
Scientists confirmed that when IOS and Android users purchased the same items, at the same store, the IOS users still accounted for 28% more revenue.
I wouldn't use an ad-supported calendar application if the built-in one wasn't good enough.
Most quality free applications are either developped by charity/for fun or are part of a larger commercial offering like my banking application.
On my PC Small utilities like file archiver, CD burner, FTP client, media player, email client and even developer tools (IDE, compiler, editor) are all free and without ads. In fact I don't use any ad-supported application on my PC. Why would it be different on my phone?
You could try, but you'd either never get through the app review process
Fake diplomas and pills was a little exagerated, but there are a lot of cappy applications in the App Store, like the thousands of fart applications.
Perhaps in second and third world countries.
But in Europe many many people have Macs and iOS devices. In some countries people have more Macs than PCs. I have many friends in Paris, nearly no one has a PC or similar device, the very few who have PCs usually run Linux. Granted, not everyone has an iPhone or iPad, here the Andriod fraction is pretty high. However I doubt the iOS fraction is lower than in the USA, I would bet it is significant higher.
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
crapware usually does not get aproved to the iTunes Appstore by Apple.
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
One thing to note that people looking up items was mostly phone. That is probably indicative of people seeing if the brick and mortar price is *really* a good deal or they would just as soon get the item online. I suspect most cell phone browsing is done in store (which would indicate a desire to better research the purchase in front of them) and probably same for purchases (brick and mortar highlighted awareness, and shopper bought from the cheaper source (this is why someone would get something online instead of 'where they are').
They also apply the term 'mobile' in a disingeneous way. They refer to both cell phones (which people tend to only resort to when truly on the move) and tablets (which generally are used in the same situations as the users would have used laptops otherwise). I personally would be using a laptop for any browsing activity (web navigation I find easier with conventional interfaces and tablet I tend to use only for reading and video ever so often), but a lot of people use tablets for almost all their computing activities nowadays. Some people draw the line at laptop v tablet for things that require complex cursor manipulation and/or text entry, but online shopping is generally neither of those things.
XML is like violence. If it doesn't solve the problem, use more.
People were price checking purchases using their phones, not actually looking to buy online. If someone is shopping on a tablet, they really mean to buy something with it.
It depends what you consider crapware. I consider WinZIP and its infamous "I agree" nag screen to be crapware. There are tons of such examples in the App Store.
Personally I wont install a free application unless it is something like my bank's app. If I am looking for a general tool, or a game or something I completely ignore all "free" apps. Looking at the listing that says "Top Grossing" you find very few if any paid apps, and I find that very telling. I would rather pay a dollar or two for an app then have to deal with privacy infringing, ad pushing, in app purchasing crap.
In fact I just checked "Top Grossing" and the only thing there that wasn't "free" was Minecraft.
Heh. At first, I misinterpreted the headline as meaning that 20% of online Black Friday sales were OF mobile devices...
Last year my younger sister drove out to Best Buy in the dead of night to score a Galaxy S3 for $50, giving me her old Galaxy S, which I now use as a media center remote and miscellaneous android device. :P
Friend: "The NIC is misconfigured..." Me: "No prob, I'll just telnet in and fix it." *Silence*
NewEgg sent me a mobile receipt after I ordered items using my laptop through my home router. So, I question the accuracy of the figure. How many purchases were mislabeled due to server errors?
That is interesting - how could they see what they were ordering on their tiny screens?
And for the fanbois: relax! It was a light-hearted joke.
Android has 72% market share in 5 major EU countries (Germany, France, UK, Spain, Italy). Source: http://www.kantarworldpanel.com/dwl.php?sn=news_downloads&id=326
iOS only has 15%.
Because you think that those $1 application do not collect your data?
The only applications that can really be trusted are either because they are open source or because you wrote it yourself.
And which country have more Macs than PCs?
Judging from the permissions in the free apps and the ones in the paid apps, then yes. I do not purchase apps that require more permissions then they need. In fact many of the apps that I have purchased only require one or two permissions, generally things like "Prevent phone from sleeping."
Surely it has nothing to do with iOS users HAVING MONEY to spend whereas, while there are some nice ones out there, most Android tablets are pieces of shit that people buy because they couldn't possibly afford any better.
Why is it that full sized iPads are still thought of as mobile devices when the vast majority of them never leave the couch?
by Mike Buddha -- Someday the mountain might get him, but the law never will.
iPads:
http://appleinsider.com/articles/13/12/02/android-users-accounted-for-40-of-apples-ipad-sales-on-black-friday---report
I doubt that source. Just sit in Paris in the metro and count yourself :)
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
France, not su how it is in business, but see many Macs there as well.
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
That doesn't seem even close from being true:
http://9to5mac.com/2011/03/17/top-10-mac-countries-by-market-share-united-states-is-3/
I have been checking out Amazon's deals, which come up every few hours...you can see *what* will be offered and the time, but not the price.
I wonder to what extent this is related to minimum advertised price-like policies established by the manufacturer.
Are Android users to poor to shop?
Or to put it more nicely, are iOS users more likely to actually pay for things than Android users to the point where it becomes profitable to target iOS first and Android later if at all?
I don't deal in illegal materials
Let's assume for a moment that your phone has a copy of "My Sweet Lord" by George Harrison or "Love Is a Wonderful Thing" by Michael Bolton. (Please hold for a moment the Office Space-style jabs at my examples.) You either bought the CD and ripped it or bought the MP3 or M4A from an online music store. However, these are still "illegal materials" in the sense that they were the subject of a successful music plagiarism lawsuit.
Can't tell if you're serious, Dave.
If you're an android fanboy, he's serious.
If you're an ios fanboy, he's sarcastic.
You're accusing OP of "obfuscating it"? That's pretty damn rich of you. How hard did you have to Google to find the most overpriced way to buy an iphone in the USA?
There is no need for an "EU import." Apple sells unlocked iphones in its regular store.
$650 for a 16GB 5s:
http://store.apple.com/us/buy-iphone/iphone5s/16gb-space-gray-unlocked
or $550 for a 15GB 5c:
http://store.apple.com/us/buy-iphone/iphone5c/16gb-white-unlocked
Nevermind the fact that TFA is about a USA phenomenon (Black Friday) and pretty much everyone in the USA buys phones with subsidy on contract, so all phones pretty much cost the same.
It depends what you consider crapware. I consider WinZIP and its infamous "I agree" nag screen to be crapware. There are tons of such examples in the App Store.
Which app store are you talking about? In years of using the iOS App Store, I've never seen a nag screen. I'd have to double check the app approval guidelines, but I'm pretty sure they aren't allowed.
Well, as that data does not come from apple, I doubt it has any merit.
I don't live in Paris, but I know a lot of people there. I would estimate that 90% of them own Macs, most of them exclusively. Ofc that says nothing about market share.
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
really, what the fuck does it matter who shops with Android and who shops with iOS?
It matters to retailers, who have to allocate resources toward optimizing a site for the version of WebKit included with Safari for iOS or the version of Chrome included with Android, or allocate resources toward developing an iOS app or an Android app. If iOS users bring more revenue all other things being equal, retailers will court iOS users more.
Apple users think iDevices are more secure, too.