An Iowa ISP's Metered Pricing: What Will the Market Bear?
An anonymous reader writes "The East Buchanan Telephone Cooperative started charging cellular prices for home DSL internet service starting on January 1st, 2014. A 5GB plan costs $24.95 a month while a 25 GB plan will run $99.95 per month. 100 GB is the most data you can get in a package for $299.95 per month. Each additional GB is $5. They argue that the price increase is justified because their costs have increased by 900% since 2009. About half of their customers use less than 5 GB a month while their largest users use around 100 GB a month. They argue that the switch to measured internet will appropriately place the cost on their heaviest users. With the landmark Net Neutrality ruling this week will larger providers try to move to similar price models?"
Every price increase is just pure profit.
How has their cost increased exactly? Unless they mean they are now oversubscribing the infrastructure they have by a lot and its getting to a point where they get forced to upgrade
This is the norm for us... Though we are finally starting to get somewhat reasonably priced Unlimited* plans now.
* Unlimited plan may be limited
is a lack of competition in the market.
if there were competitors, and not just vendors screaming free market when they adjust prices but then hold up monopoly contracts with the city/state when a community tries to come together and go their own way.
So this is how america will become a digital 3rd world.
Well that kinda sucks.
http://www.dslreports.com/shownews/Canadians-May-Sue-NorthwestTel-Over-Broken-Usage-Meter-127342
please have people leave that provider in mass.
yep see how the usa works in reverse your getting unlimited net wile we are regressing to limited.
My wife and I are pretty close to just turning off Internet at home. We can only get AT&T, and we can only get legacy DSL at 1.5mbit. Usually when I'm sitting on the PC at home I'm thinking that I'd rather be doing something else anyway, like right now, in fact.
my isp oversold are area meaning we had mass slowdowns for months before they fixed it. all in the name of profits.
One thing that's getting missed here is what cooperative means. My parents are part of another tele coop in another part of Iowa. Tele coops are relatively common in very rural areas and are owned by the subscribers and, at least in the case of my parent's coop and this coop, the subscribers receive dividends. (see http://www.eastbuchanan.com/about/dividends.htm )
If the subscribers don't like it, they should show up to the coop meetings and have their say in the company that they themselves own.
As a customer, I do mind metered internet because it's bullshit.
This isn't electricity (minimal and always on anyway so the difference is negligible, at least for these middle men) or anything, this is about forcing limited supply when there isn't any.
Would you like metered television too? No longer broadcast to you 24/7, now you get to watch 90 minutes a day, and after that you have to pay? Would that make sense to you?
Bandwidth is already rationed by setting speed levels. I already pay quite a bit more a month for the highest speed level residential and businesses even more so.
People rationing bandwidth at night by not using any isn't going to save anyone anything. It's just dark fiber.
More so, I would argue that mindsets like yours is setting us back. The need for speed is what brings us advances, getting us forward, allowing surgeries and other amazing stuff over the net. Metering is just a setback there.
All metered internet will do is make the Cable ISP slobber as they grab netflix and hulu by the balls and cut off their customers through draconian price increases. By some reports, they already lost some 25 million customers. You don't think they want to stem and reverse the flow? They are hurting, and they are hurting because they didn't change with the times (NO, I don't want the sports channels and every other overpriced bundle just to see the 3 channels I watch, fuck off.)
Can someone please explain that connection? Really seems like a long stretch to get the topic back on the table. Maybe tiered pricing is caused by global warming and GMO crops?
Anyone that thinks the status quo is fine, is a fool. The Net Neutrality ruling will be considered by AT&T, Comcast, Verizon, et. al. to be a license to print money. The money grab has started and only bringing in more consumer choices will keep the prices lower. Putting pressure on your local municipalities to break the cable/telco duopolies is the only option.
Most likely they will watch and see how this turns out, or even more likely they are all in it together and this is the test.
"If any question why we died, Tell them because our fathers lied."
i see 3 dsl providers and a cable one they got options thank god.
First of all: http://www.youtube.com/watch?v=9o19CaOSuD8
I hope there is no way people will put up with this. Anyone using EBTC should drop them, and drop them now. If they get away with it there, how long before it becomes a precedent that other ISPs use to do the same?
AT&T/Verizon/Comcast/Cox/Suddenlink, et all CEO: (obligatorily rubbing nipples while saying this) "Hey, people in Iowa don't seem to mind. Let's roll it out nationwide."
metered is fine for some people but the amount they are giving vs the cost is just stupidly expensive. They will be lucky to be in business in 6 months less they change that tier-ing.
Just what i was thinking to, They are ONLY game in town so everyone is forced to play.
Clicking the link to the provider shows that they provide Cable TV Service as well. This makes it not difficult to figure out what they are trying to do. I wonder how long until one of the other providers comes in and helps them close their doors forever.
Mean what you say...say what you mean.
TV lineup seems like it stuck in the past how old is there network?
http://www.eastbuchanan.com/internet/p_registration.htm
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this craps only starting due to the likes of netflicks and hulu threatening there overpriced packages people are cutting the tv cord and they don like it.
They argue that the switch to measured internet will appropriately place the cost on their heaviest users.
My genetics make me this way you insensitive clod!
From TFA (heresy, I know):
He goes on to explain that EBTC has 1,057 customers as of Dec. 31, 2013, and serves a 165- mile area. That means customer density is roughly seven customers per square mile. (...) Since 2009, he says, the FCC has decreased access charges by $285,004 and Universal Funding by $282,228, for a total of $566,232 or $531.68 per customer.
These are people in rural areas, where it's not very profitable to deliver service in the first place. Public funding is going down, actual bandwidth going up, a little fiber laid down in the dotcom days is growing old and they're in a short squeeze. These prices smell more of desperation than gouging, it can't be easy to break even with those numbers. I doubt any competitors will move in to take over this gold nugget.
Live today, because you never know what tomorrow brings
time warner tried this shit and people left in mass in the test zone the idea was dropped.
What they should do is throttle it at peak times, lock everyone down to 2mbt during peak hours, charge extra for everyone who does not want to be snapped
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I'm only glancing at the article here but that seems to be indicating those are the DSL, not mobile data prices, is that right? Those prices are completely insane and I live in Australia. I can get around 300gb per month for $80 or so on ADSL2.
Is there literally 0 competition available in this region? Those prices are ...utterly appalling, virtually making the internet unusable for anything but casual browsing in that region.
costs have increased by 900% since 2009
I call BS. Prices are dropping everywhere. Backbone bandwidth, -50% per year. It costs only $1,800 through $3,000 to do FTTH. At $300/month, you could be the proud owner of a 1gb/1gb dedicated fiber connection in 10 months. If I have to choose between someone being a total idiot or being greedy, I'm doing with greedy.
Based on this image: http://d22r54gnmuhwmk.cloudfront.net/photos/8/fk/xq/BHfkxqsNQendYXM-556x313-noPad.jpg So, a 100GB plan is already $300, but it specifically says $5 per addition GIGABIT. Does this not mean that each additional Gigabyte is $40?!
I wish this were true, but we don't have common carrier restrictions on broadband/dsl/cable. In other words, The lines and service are provided by the same companies. In most areas, you have 1, MAYBE 2 choices if you are lucky, and those choices are largely completely and totally identical from price to service. Free markets only work when monopolies are prevented, and without the common carrier restriction, the United States has NO protection from this.
im sorry my new mansion payment yacht privet jet and Lamborghini drove prices up 900%.
EBTC's profit margins on internet service were above 40% in 2012. See the document below. They have also built out line of sight wireless internet service, so they will not need to maintain those rural DSL cabinets in the future. https://docs.google.com/file/d/0B1MxEnYSkSD_V2ZjdEdfeFNTMnM They could easily serve all of their existing customers using wireless if they chose too. Prairie iNet is a company that uses similar wireless technology. They can serve 250 customers per tower. EBTC currently has 3 wireless line of sight towers. Prairie iNet offers speeds of up to 20 Mbps with unlimited usage for $70 per month. They offer service in a smaller town 8 miles south of EBTC. http://www.prairieinet.net/residential/pricing-plans/
So now if my rates go up due to higher usage, I can legally claim that when a neighbor is leaching off somebodies connection that they are stealing from them.
Apparently it must not be an competitive marketplace or they just want to find a convenient way of going out of business, since the Local Cable company (if they have one) is going to make a killing there.
Hell, Verizon HomeFusion is about the same price as the 25GB plan. You can drop your phone line, It'll blow the doors off DSL speeds, and it can be added to a share everything plan so the data can be shared with a 4G hotspot/Phone. If you're going to pay that much you might as well get something that's going to travel and be faster.
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hell your lucky its closer to 100$ a month for tv by the time they get done raping you in fees and shit for a decent package.
Didn't you know, net neutrality cures every problem anyone ever had with the internet! It makes sure that spammers can never spam, trolls can't troll, and every post with an F-Bomd is turned to pure love.
Never mind that the Net Neutrality legislation that we had would have pretty much forced all ISP's to this pricing model before too long, unable to make pricing deals with popular streaming video sources... Never mind that Net Neutrality as people are championing it is all about every byte to you being treated "equally" despite the fact that not one person on earth has not wished for network prioritization for favored content since the dawn of networking.
Never mind that this pricing model is totally and utterly compatible with the notion that all traffic is treated equally, and therefore would be untouched by network neutrality legislation...
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I have no problem with this, as long as it's stated clearly up front. What I would have a problem with is not treating all data equally, such as throttling Netflix because it's perceived as competition.
Yes, expanding their networks costs money, but they aren't doing that. Instead, they are saying "well, our networks are overloaded, and investments are risky/expensive, so instead we are going to jack prices up until usage shrinks to a level our networks can handle" which is only possible thanks to the fact that we don't have common carrier restrictions on line/transmission services.
This also means US largely has no competition between providers if you even have more than 1 choice, which is very rare. Which is also why they can jack prices up so high without worrying about competition, I mean 25 bucks a month for 5 gigabytes? In the real world it costs the ISP about 0.0005 dollars or less per gigabyte of transmission, including expansion costs, administrative overhead, etc. This markup is so high that it puts the 100,000% markup on some medications to shame.
What you are talking is a la cart pricing, and most people who want that still want the channels they want available 24/7 ("unlimited" in that time period) and not just individual shows. They just want to stop paying for all the bundled channels.
The problem with your scenario is that it will make TV more expensive overall.
Imagine a buffet where making the food, regardless of quantity, costs a set amount per dish. They could make unlimited spinach or 5 cups, it will cost the same.
Now, is that buffet better served by charging $20 at the door for all you can eat or charging you $12 per plate? Yes, if they went the plate route, you'd have a lot of people eating less (one plate probably) but they still have the same costs and thus less profit.
TV is exactly like that. A show generally costs the same to license or produce regardless of how many people watch it at any one time (ratings aside).
All it would do is generally lower ratings, lowering their sales, and they'd probably have to start cutting back on the amount of dishes/shows they make.
Drive them into bankruptcy. Screw them and their 1980s throwback to the bad days of CompuServe, GEnie and AOL
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I'm Australian so are more than used to metered internet access. Unlike most Slashdotters, I like the concept of metered internet, in that it gives you options to only pay for what you need and not subsidise other users so much. Grandpa who just checks his email every day can get by fine on the $15 plan that has minimal allowance, while Johnny McTorrentLeecher can cough up for the large quota or unlimited plans.
But even in Australia, a country with a higher cost of living than the US and less in the way of developed internet infrastructure, the costs of metered plans are far, far lower than those quoted in TFA. 100 bucks for 25 GB is like something out of the early 2000s, when broadband itself was relatively new and DSL was mostly of the 256 kbps or 512 kbps variety. For comparison, the offerings of two Australian ISPs that are roughly indicative of a typical "cheaper ISP" and "more expensive but better quality ISP":
TPG (http://www.tpg.com.au/products_services/adsl2-standalone)
50 GB - $29.99
150 GB - $39.99
500 GB - $49.99
Unlimited - $59.99
Internode (http://www.internode.on.net/residential/adsl_broadband/easy_broadband/)
50 GB - $49.95
100 GB - $59.95
200 GB - $69.95
400 GB - $79.95
1.2 TB - $109.95
(And you can take $20/month off the above if you bundle a home phone service with the same provider too)
Comparing to this, this Iowa ISP's prices are insane. Metering sucks if THAT is what you have to pay (particularly in a country where unlimited plans are ubiquitous for less money).
Metering CAN work well, and CAN be fair (pay for what you need ... light users don't have to subsidize the heavy users). But it requires proper choice of plans (within an ISP) and proper competition BETWEEN ISPs to work. If there's a monopoly then yeah, it's very unfair. Fortunately for all the issues we have with internet in Australia, most people in urban or suburban areas (which is 90%+ of the population) do enjoy good ISP competition. If you have a phone line, then you can get DSL from a wide range of providers (at least a dozen, sometimes up to 20, depending on location).
The metering is that you get a 5mbps connection or a 15mbps connection or a 50mbps etc. What this is, is saying that "well yea, but now we are going to charge you as much as it would cost to put your data on a flashdrive and physically drive it to where it is going, because without competition there is no real reason to bother"
We don't have common carrier restrictions on broadband/dsl/cable. In other words, The lines and service are provided by the same companies. In most areas, you have 1, MAYBE 2 choices if you are lucky, and those choices are largely completely and totally identical from price to service. Free markets only work when monopolies are prevented, and without the common carrier restriction, the United States has NO protection from this.
Yes, expanding their networks costs money, but they aren't doing that. Instead, they are saying "well, our networks are overloaded, and investments are risky/expensive, so instead we are going to jack prices up until usage shrinks to a level our networks can handle" which is only possible thanks to the fact that we don't have common carrier restrictions on line/transmission services.
This also means US largely has no competition between providers if you even have more than 1 choice, which is very rare. Which is also why they can jack prices up so high without worrying about competition, I mean 25 bucks a month for 5 gigabytes? In the real world it costs the ISP about 0.0005 dollars or less per gigabyte of transmission, including expansion costs, administrative overhead, etc. This markup is so high that it puts the 100,000% markup on some medications to shame.
We already effectively have metered pricing. We pay $125/month for 1.5Mbps. We only get about 90% uptime. If we were to use that at absolute maximum date throughput (impossible) we would get 6GB per month of usage. In reality we only use a small portion of that. So we're paying 5x as much as the plan they're proposing. This is the reality of rural aDSL.
Why on earth do so many people have this weird idea that bandwidth is unlimited, and free, and that there's not limited supply of it?
Do you think it's free to install switches, and filtering gear, and cables? Do you think that once you've installed it, you can magically transfer any amount of data through those cables you like?
Except that in many areas of the country you don't have any choice. Where i live (outside Austin Tx) the only wired provider i can get is Roadrunner. Luckily for me they offer 50/5 Mbit unmetered service for a somewhat resonable price. Many years of govt created monopolies and high barriers to entry mean that it will be years before we have real competition.
we have one of the most expensive/slowest internet connections in the first world, if not THE most expensive. it is ridiculous that our government allows this kind of bullshit. it isnt just in rural areas that this occurs... it also happens in city districts where the city has a contract with an internet provider to where it is the only one that ppl can get in an area. Our university falls under this category... we are in the middle of a city, but the only internet we can get in the area is time warner... and they use this to totally screw everyone over. we pay almost 30$ a month for 5mbit internet.... and it has a shitty connection.
Tell me, when this pricing goes into effect for this ISP, and people shut off their computers/don't download anything at night, what is saved in that period?
A massive amount of electricity? Or water? Was a huge amount of bandwidth saved overnight?
The important part of this story is that the costs this co-op has to pay for bandwidth have gone up 900% since 2009.
Maybe someone needs to ask why it costs nine times more to connect today than it did five years ago.
If, as I assume, the increase comes entirely from the telecom who sells the co-op bandwidth, then the Justice Department needs to come down with a heavy foot on the neck of the telecom.
We've allowed just a few companies to control communications for an entire nation. They need to be broken up into tiny pieces.
Maybe it's just the fact of life in a market economy that every so often the top 100 companies need to be blown up by government. Instead, we have the government serving the interests of those companies by granting them de-facto monopolies and monopsonies when it comes to the labor market.
Once you've let things go this far out of whack, it's too late to just deregulate because it will just give those companies a license to steal. Unfortunately, once government policies have allowed monopolies to exist, the only way to set things right is to have government break them up.
You are welcome on my lawn.
I had to pay per minute of connectivity when I lived abroad in the late 90s. That was using 42kbps dial-up modems so the maximum bandwidth consumption per minute was fairly low especially by today's standards. If this practice becomes the norm it will have a major impact on internet use.
I read somewhere that NetFlix consumed a huge percentage of all bandwidth in North America. Paying per megabyte will most likely change a lot of NetFlix traffic.
In an environment with truly open competition, prices must be driven down to the costs of production, plus whatever profit pays for the seller's own work and risk. Anybody charging more is outpriced by somebody willing to accept that minimum.
Every service provision has capital and operating components. Connection to any network - water, gas, power, comms - has a fixed price whether you use it or not, and an incremental price proportional to usage. Keeping a network to a whole city running costs a good $25/month, flat - but then incremental water, power, whatever, are often pretty cheap. Blended rates per-unit only work where everybody consumes in the same order of magnitude at most. (Many get around this because the high consumers can be identified and "commercial rates" for water or whatever are lower per-unit.)
And we know the answer on gigabytes: Netflix pays something under a nickel each. Since bandwidth purchases differ by well over an order of magnitude, the bill will always screw somebody to benefit another unless it breaks out the costs: $35/month plus a dime a gigabyte, (or something similar)
Well... A bit more and will be the end of the Internet.
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Ah yes, free market capitalism of the kind that brought us government enforced telco monopolies. What you didn't know that Ma Bell was a government creation? Let's just say it's real easy to maintain a monopoly when it's illegal for competitors to move in on your turf.
Would you like metered television too? No longer broadcast to you 24/7, now you get to watch 90 minutes a day, and after that you have to pay? Would that make sense to you?
Dude, TV is metered and it's called ads. The TV companies love couch potatoes, the more people watch ads the more money they make.
Bandwidth is already rationed by setting speed levels.
Bandwidth is poorly rationed by setting speed levels. Most people just want really fast Internet in bursts, buy a new game on Steam and you want it downloaded ASAP. I'd have no problem with say a 100Mbps/1TB line, those who want to keep it capped 24x7 can pay for their 300+ TB worth of bandwidth themselves.
People rationing bandwidth at night by not using any isn't going to save anyone anything. It's just dark fiber.
Which is why at least some of the services with caps offer free nightly bandwidth like midnight to 6AM, because their goal is to lower the afternoon peak. On unmetered Internet there's no incentive to conserve bandwidth even at peak times and those peaks define the dimensioning capacity. And that one costs lots of very real money. Or just trying to archieve the Internet adding a huge base load on the system, heightening all other peaks.
The main reason people prefer the flat rate connections is predictability in price and predictability in performance. Yes, you might find that you have to kick your torrent-downloading teen off the net to get your bandwidth back, but he won't have "used up" your Internet of the month nor will your bill be higher. Around here they still have caps on mobile data plans, they all work so that after the cap the speed is reduced to a crawl and you many pay for another block of bandwidth. Seems fair to me, even though "unused" spectrum also in theory doesn't cost them anything.
Live today, because you never know what tomorrow brings
I use 35-40 gigs in a month. I am not doing anything crazy except downloading some steam games and streaming netflix. I doubt their average is 5gigs. $100 is crazy and I don't believe it costs them anywhere near enough to justify it.
As for what the market will bear... unfortunately they might be right. I know someone who does the equivalent of social work... there was a very poor family, they have nothing... except a $300/month cable bill.
HughesNet works out in Rural areas and is less than $50/month to start. The EBTC may be out of business soon.
Harrison's Postulate - "For every action there is an equal and opposite criticism"
Are you kidding? Up to $5/GB? SERIOUSLY???!!!
There is only one provider for my neighborhood even though I do not live in the country. I have no choices. If they raised their prices we would lose internet access.
They did this some time ago in Canada as a response to "Netflix".
My response to was to dump them (think of the three most hated companies in canada, i was with one of them) and go with the other guys. I schedule my bulk downloads for late at night to not impact my neighbours as its the right thing to do anyhow...
I agree, metered internet is just a scam. You offered "unlimited 24x7" then started that was for unlimited time not usage, then introduced traffic shaping, then caps?
If you business model isn't working its not my job to make it work, and it is not the governments to introduce new favourable legislation for you.
If the market looks like communism, then sure...
Where are the competitors here? What companies can the victims of these jack*sses flee to? If the answer to that is the sound of crickets, then "communist" price controls are entirely appropriate.
They are appropriate for the same reasons that public utilities are heavily regulated.
A Pirate and a Puritan look the same on a balance sheet.
I'd be fine with that pricing model if it came with the stipulation that network providers be "source/destination neutral". Here's a helpful thought experiment:
Imagine if, overnight, every customer turned into a 5GB/mo customer. Take the amount by which that would lower the provider's cost and divide it by the number of customers. This is what the "base" price should be for 5 GB/mo. Now take that same amount and calculate the per GB price (over 5 GB) the provider would need charge to recoup that same amount, taking into account that charging on a per-usage basis will depress usage relative to the status quo (and that depressed usage will also lower costs; solve for the equilibrium). Voila. Each customer's price now roughly matches his or her cost to the provider. Sub-5 GB/mo customers will see their rates drop, as will those whose usage falls beneath some inflection point. Customers whose usage exceeds this inflection point will see their cost increase at a level proportional to their data usage.
What, all the people saying "well granny shouldn't have to pay for the interwebs she's not torrenting" are suddenly wising up to the fact that the granny tier is going to be regular price and the charges go up from there? Did they honestly think granny was going to get a discount for just using email?
If I have been able to see further than others, it is because I bought a pair of binoculars.
On my FTTC connection I can download 100GB in about 3 hours, thank god I'm not on a metered plan!
I am anti net neutrality, so I thought, "This has got to be some weird case, that is being used by net neutrality proponents." So, I read the article before the comments (rare for me), and I found the 7 households per square mile quote.... Normal sprawled neighborhoods have a population density of 3,500 people/square mile.
So, yeah. These are people in the boonies. Internet is going to be expensive. Nothing to see here.
This has nothing to do with net neutrality.
AOL did this long ago, except instead of gigabytes, it was minutes. Cell providers also do this currently, offering different pricing tiers based on usage.
So, enough with the disinformation campaigns already. Net neutrality should either succeed or fail based on its own merits -- everything that an ISP does that may be objectionable is not necessarily attributed to the absence of net neutrality.
sig: sauer
If the communication (cable/phone) providers didn't sit down and say,"Hey lets try our best not to compete on prices so we can maximize rates", they wouldn't be able to keep jacking rates up." Normally the government is supposed to be there to regulate the telecommunications giants, but the way campaign contributions work, government is bought and paid for. The key is that they don't stop at your actual rate you agree to, they'll jack you up to a higher rate when they feel like it. My cable company also lied to me at my rate I agreed to. I pay 50% more than I agreed to on the phone. There's no alternative though since they don't compete. It really looks like the only hope is Google Fiber offering 1 gb/s for cheap. It is interesting to see how many dirty tricks the big players use to try and keep Google from competing. I mean they already sued away state funded fiber in places. I'm surprised UPS/FedEx haven't tried suing away the post office with the same logic.
God spoke to me
Capacity costs, but it doesn't cost THAT much. However, that doesn't translate well to transfer. If you have 1Mbps from 6-10pm, you might as well have it 24/7, it's not any more expensive to provision.
Because of technological progress, the same connections that could do 1GBps in the '90s can do 100GBps (or more) now. The Gbps dumb switches that cost >$1000/port in the '90s cost $80 total now (or $300 -$1000 for 48 ports if you want it smarter).
What I don't understand is people pretending bandwidth is getting more expensive when actual costs are in freefall.
I do believe that internet service should be metered. However, the only way that I would accept it is if they treated it like an electric bill: you pay a base rate plus the metered rate, and the metered rate is fine grained. Based upon their rates, they should be charging $0.05 per 10 MB instead of $5 per GB. Plans should be scrapped because they lead to dishonest sales tactics anyway (e.g. overselling customers on a 25 GB plan when they know that the customer never uses more than 1 GB in a month).
Oh, and their metered rates are insane (even if it were fine grained). At those rates, you may as well get someone to burn the data to DVD and ship it courier. It would probably be cheaper.
I live about 15 miles south of their service area in Rural Linn County, and only finally got 1.5 MBPS ADSL myself less than a month ago. I'm in a hole where I am at so Prairie I-Net isn't an option unless I put up a 150' tower-- but it IS available in most of Buchanan County. All I can say is I hope the "big boy" phone company who serves us-- doesn't get any ideas like this! The same company who finally replaced that 500' of cable they needed to after 12 years of waiting, complaints to the Iowa Utility Board, etc.. so we could have working POTS (even POTS was too unreliable that I have switched to and stayed with prepaid cell phones even after DSL became available) and ... why yes, even rural ADSL... after repeatedly saying "never" to us.... After suffering with Wildblue, I am pretty much abhorred by that cap. I have 4 kids and even with both a 3G modem and WildBlue, I was always hitting those caps. I hope the "big boys" who service us don't get that idea, too.. but I suppose they have much more to lose, like urban subscribers. All I can say is that at that sort of pricing, 3G and 4G would be a better deal and it DOES work out here. As someone else said Prairie Inet is a better deal also... Satellite... well.. at $99 for 25G.. is actually.. God, I can't believe I am saying it.. competitive. How completely sad that a COOPERATIVE who is supposed to be "For the members, by the members" are pulling that crap on their members. I work as a SW Engineer in Cedar Rapids, and overall this part of Iowa is actually a high technology center. Lumosity shows us as a "brain center", even. So for us, as many of my sarcastic friends used to tell me, to have worse internet access "than the moon".. has been surprisingly sad and is a testament to how third world the US is starting to become.
First off, these type of charging is common in Aus / NZ. The higher volume charges are too high in the OP above. We pay around $100-120(AUD) per month from 500gb-1000gb. More data does cost more, it's simple.
That said, there is nothing in the charging above that constitutes slowing or favoring some sites over others. Taking kickbacks from youtube or netflix. It is only a tiered pricing system.
This sort of tiered costs can avoid having to throttle heavy users as they are actively paying for more data.
DrE
It's not fair that those who use less should have to pay for the rich (data users). The rich (data users) should be subsidizing those who have less (data use). [I don't necessarily subscribe to the view, but the "tax the rich" parallel is interesting.]
As of the census of 2010, there were 850 people, 346 households, and 228 families residing in the city. The population density was 1,011.9 inhabitants per square mile (390.7 /km2). There were 357 housing units at an average density of 425.0 per square mile (164.1 /km2).
The median income for a household in the city was $36,136, and the median income for a family was $42,969. Males had a median income of $31,641 versus $22,500 for females. The per capita income for the city was $19,183. About 4.3% of families and 5.7% of the population were below the poverty line, including 6.3% of those under age 18 and 7.8% of those age 65 or over.
Winthrop, Iowa
No Wikipedia entry for this rural Telco co-op. Buchanan County, Iowa (Area 573.35 sq mi, 1,485 km2) has a population of about 21,000. In 2010, males had a median income of $30,212 versus $22,356 for females. The per capita income for the county was $18,405.
The investment opportunity here looks non-existent.
I might actually pay for cable if it worked like that, assuming that plan came at a steep discount over the current "all you can eat" model.
don't know the details in this ares, but I doubt they would e setting up this kind of metered service tiers if they had and competition.
Sure they would. They might fight over the 5GB / month @ $25 customers but they are not going to fight over the 100 GB / month @ $300 customers. Neither company probably wants the later very much. They would probably prefer 20 people at 5GB paying $5/GB than 1 person at 100GB paying $3/GB.
In Sweden we got "Statsnät", local government subsidies infrastructure that for example a energy company build and maintain.
Then our energy company allow all ISPs to connect to there network and get access to all connected customers.
We get 1/1Mbit up to 100/100Mbit and in some areas 1/1Gbit. I can choose between 8 or 9 ISPs that fight with prices and extra services.
I pay 317SEK ($49) for 100/100Mbit unlimited. So far this month 2014-01-01 to 2014-01-19 I have uploaded 172GB and downloaded 204GB. I have never gotten any complaints form my ISP and have not heard of any one else getting them.
My ISP even sent me a letter suggesting I get Netflix instead of getting expensive TV packages. We can get TV thru the same network we get internet.
And I'm not living in a big town only about 15000.
If you live far out alone with no one else even close you can get ADSL 8/1Mbit for around $35. If you live with at least a few others close by you can get 24/2Mbit for $40, all unlimited.
there was a time (very long ago) when it may have been justified to give monopolies to the local utility companies. That time is long past and legislation should be passed as necessary at the federal, state and local levels to phase those monopolies out over the next five years. But given that people vote for the same representatives who are bought by lobbying over and over again I don't hold out much hope.
As a customer, I do mind metered internet because it's bullshit.
Do words like "rural co-op telco" ring a bell?
Every cent you pay to East Buchanan during the year, be it for telephone, long distance, Internet, wireless, cable, Talknet or VisionNet, eventually comes back to you in the form of dividends.
In the ten years from 1990 through 1999, East Buchanan paid back over 5.25 million dollars to its customers in patronage dividends. With the average percentage per customer, being 51%.
About East Buchanan Telephone
It's a very rural area although about 30 min. from the closest city of any size, that being Waterloo. Cell service is spotty when one ventures off Hwy 20 with any carrier other than U.S. Cellular. I have to laugh at AT&T's and Verizon's coverage maps because having used both carriers in that area. That's simply not happening. Back to the point of discussion I know companies in that region such as Oran Mutual that are truly the only game in town. I think this issues goes beyond bandwidth and pipelines. Small-town telephone cooperatives really operate in a world and a kingdom of their own. They really are in their own little world in more ways than one.
900% increase in cost since 2009... Jeebus, I wonder how many extra houses, boats and mistresses increase for their CEO since 2009
as it really says... nothing.
"Our prices have increased 900% since blah blah blah.."
That doesn't tell you:
a) what their costs really are. As in cost per GB of bandwidth would be a good start. If they're paying a penny a GB, then a 900% increase
is still virtually nothing. If they were originally paying $10/GB, that would be a different story.
b) what the profit margin actually is. Since we don't know what their actual cost per GB is, it makes it look all that more like gouging.
I'd also like to know who's actually providing their backbone infrastructure. It could give us a little insight into what raw data transfer costs are.
They didn't say profits were down, they only said costs were up.
Being Iowa - it's possible they haven't run high speed data to the bulk of the population until recently.
Add more subscribers, add costs. It's also possible that since 2009, everybody started actually using their connections to stream Netflix, before that "You've got Mail" on AOL just didn't take that much bandwidth.
If Alaska stopped piping oil South, the South would stop piping money north.
My ISP is semi-metered (throttled when you hit the cap) but 1 am to 8 am bandwidth doesn't count against the cap, precisely because their equipment is significantly less busy during those hours.
If the answer to that is the sound of crickets, then "communist" price controls are entirely appropriate.
What you seem to be missing is that in this case, the ISP is a community coop, and thus almost exactly fits the definition of "communism" already.
I believe the facts here are that the coop pays a shitload of money to connect to the rest of the world, and some of the reason for that would be their remote location, but primarily the reason for that is that these idiots don't know what they are doing and are getting taken advantage of by everyone they have to do business with.
The kicker is that none of the people in that community has much incentive to learn how wheel and deal in the market that they jumped into. The most you will get for all that time and effort is a better internet connection.
"His name was James Damore."
But it has nothing to do with net neutrality or this ruling.
Both of those things aside, $100 for 25GB per month is too high. Tiered pricing is fine, but gouging isn't.
http://lkml.org/lkml/2005/8/20/95
metered TV would be awesome. 90min/day more than meets my needs. By definition a TV can only show 24 hours a content a day, regardless if you have 1 channel or 1000. bonus if the plan were set up to include overages at a reasonable cost, like $0.50 per hour beyond 90 mins. i would sign up for that in a heartbeat.
That is all.
Nobody cares; I'm sure the cattle still use AOL.
Wait. What? You said Iowa?
No, no, no, you don't get it- You'll end up paying the $50 per month, just for the 90 minutes a day. Want to finish that 2-hour movie? Welcome to Overage charges- $20 per hour or part thereof.
If and when the ISP starts that,I am prepared to cut loose immediately.Just because they sell it doesn't mean I have to buy.
The Geek Hillbilly
Do you think that once you've installed it, you can magically transfer any amount of data through those cables you like?
Well, my phone line once carried 2400baud, then 9600, then 28.8, then 33.6, then 56k, and now it carries 5mb (DSL). Cable TV wires once carried 0mb, and now I can get 30, even 50mb. So....
Or maybe the 90s. These are rates I paid to have a ISDN in the early 90s from an ISP. Actually, my rates were better.:)
-----
You offered "unlimited 24x7" then started that was for unlimited time not usage...
I'm still waiting for an ISP to explain how I can get "unlimited time" in a 24 hour period. Try as I might, I can only get 24 hours.
Please, it's co-op! A coop is where chickens live while a co-op is a co-operative.
Where is their operations center in Zimbabwe?
What a load of Sh*t.
-Hackus
Got Geometrodynamics? Awe, too hard to figure out? Too bad.
People started believing that bandwidth was unlimited when the ISPs (in particular the ones owned by Broadcast companies) started advertising it as such. I remember back in the '80s when false advertising was discouraged. Now it seems to be rewarded with further grants and subsidies.
They can basically charge whatever they want at this point. The average consumer has no way to know how much bandwidth they're REALLY using. Verizon Homefusion is NOTORIOUS for overcharging people, and they get away with it because how do you as a consumer PROVE that you didn't use as much as they claim you did? If you're technically savvy you'd probably be bright enough to setup something like pfsense and log all of your traffic so you can prove it, but for the average mom and pop, you just have to eat it.
Case in point: https://community.verizonwireless.com/message/1035492
Did they invent the personal shield technology from Star Gate Atlantis or will the ISP owners be living in a traditional bunker in the ground?
with prices like that people in the country will remain country bumpkins. I guess the world still needs idiots.
Since i got fibre i've been doing around 1-2TB a month dl/ul. These prices would be ridiculous. This is not even piracy content, i just host everything i do from home now. Makes it much easier for me, i just have a couple of rack servers setup in a cupboard and can easily admin them without having to pay monthly hosting fees and while they do use alot of bandwidth, its never overwhelmed them since the upgrade for the net.
ISP's should be going for cheaper pricing and moving away from caps, not higher prices and lower caps.
I downloaded both steam games this last weekend, i would of gone over this stupid cap so much on these it would be cheaper to have bought them on disc and have perm access and not just a weekend pass!
That would such for me, luckily I have 2 options right now TWC and Uverse, with TWC on their 50/5 plan for $65/month. I have repeatedly told them I will pay more for faster. I do 1-1.5TB a month and already have fiber to my house just can't get any one to hook into it. Worse thing is ATT has fiber less than 300 feet.
It's because we understand that, unlike water or electricity, each additional unit of "internet" does not cost the same as the one before it. With water and electricity, your generation costs typically become your floor, fixed costs, with installation costs being minimal (over the 10/20/30/40 years that you use it). While with internet, installation and upgrade costs are everything, with generating costs pretty minimal. Also, unlike electricity and water, where the ongoing infastructure cost is born by the generators (or the public), rather than the distributors (think electrical resellers), internet is the opposite.
The fact that the bandwidth available at one time is not always used does not imply that there is not an upper limit on the bandwidth used.
And the modems you bought to do that were free, right? And the cable TV cable was free too, right? And the research to improve the data rate on them was free too, right?
Most people want their data, whatever it may be, to be high priority. Solved by buying a higher throughput connection.
This response marks you, and everyone like you, an elitist asshole. Or at the very least totally thoughtless.
I really, truly mean that from the depths of my heart.
It's the fundamental problem I have with support of network neutrality, it breaks the model that would realistically works best for the vast majority of real people using the internet - that is that they could buy a slower connection for general use, and pay a small additional fee for some data sources they cared about to be faster.
Overall for most people this would be CHEAPER than having to buy an internet connection fast enough for good HD video streaming, when the rest of the time is spent on Facebook.
Let people do what they want. Let companies manage the network the way that they want. If companies treat customers badly, they WILL lose customers. Even in the near monopoly the US has most people have at least two choices, these days three thanks to cellular networks... and more if they look really hard. In many other countries the network is so fast what do you care if they prioritize some traffic to a degree? It will not degrade anything else you are doing.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I'd like to think they can ring a bell at least! But seriously, I'm sure the co-op's main task is to bring reasonable telco services to Buchanan, not to distribute dividends. The less tangible dividends come from making Buchanan a viable place to telecommute from, attracting businesses that need data infrastructure and bringing the conveniences of modern life to the residents.
Nullius in verba
Here is the EBTC Board meeting on YouTube..it's worth watching!
http://m.youtube.com/watch?v=C0TBHgvO0Ag&feature=youtu.be&desktop_uri=%2Fwatch%3Fv%3DC0TBHgvO0Ag%26feature%3Dyoutu.be
The equipment do cost money, but if it's already there, why leave it running unused? That makes no sense. Like the electricity at night is wasted because it cannot be stored. Every second the maximum capacity is not used, that's a forever lost opportunity to transmit data.
Let's say the average subscriber watches television 1 hour a day. Anything above that will cost you more than you pay now. How does that sound?
There is no "market" to set a price when you have one company, operating under a government-sanctioned monopoly, controlling all Internet access with speeds over 5Mbit.
It's "à la carte" and it has nothing to do with a cart like in "shopping cart" or "golf cart".
"à la carte" comes from french restaurants where you have the "table d'hôte" where you buy a meal where everything is included for a fixed price by opposition with "à la carte" where you pay for every item individually.
In restaurants, "la carte" means a menu of items that you can pick individually.
"Une carte" is also used to name a card in a deck of cards used to play poker. "Une carte routière" is a road map so "carte" may also mean map.
From Paris.
Everything I write is lies, read between the lines.
Why should robber barons serve their customers when they can rob them blind ?
The problem with the United States of America is that history kept on repeating itself.
Back then it was the railroad fellas who monopolizing the transportation, then came the petroleum fellas, and then the US government supposed to have done something to curb the power of those robber barons ...
And when everyone is not looking, the robber barons bought up Washington D.C. and here we go again.
How come South Korea and Japan can have ISP which provide their customers with Gbps throughput while on the United States of America the end users have to put up with all those robber barons ?
Back in the 1980's, just when the Net was started, everyone was pulling their own cables. At that time the competition was fierce, and customers (particularly those staying in cities) get a lot of very nice choices.
And then the telcos stepped in, bought up the politicians and changed the laws - forcing the indies (the *true* ISP) to either shut down of sell out, and look what we have here ... another round of robber barons intending to squeeze the last penny out of their customers.
Sigh !
Muchas Gracias, Señor Edward Snowden !
Still cheaper than internet on my island, Mauritius! around $285/mo for a 4M adsl line here! Cheapest is $28 for a 512kbps (yes not KBps but kbps) for a max 5GB monthly usage. So :p yes iowa is way better :p, and i better has better latency.
I'm still waiting for an ISP to explain how I can get "unlimited time" in a 24 hour period. Try as I might, I can only get 24 hours.
http://en.wikipedia.org/wiki/Special_relativity
I would have suggested that the people of East Buchanan got together and created their own service. But when looking at this phone company it says East Buchanan
Telephone Cooperative.
So it is owned the "customers", right? They should be able to change this then.
Even the World Bank some 20 years ago stated that natural monopolies had to be fully regulated before even considering these for privatization. America's ideological blindness simply allows such natural monopoly to be exploited to the full. America isn't a democracy but a corporatist state.
ills is to declare ISPs to be common carriers.
Oh, noes, I hear them whine, we...we won't innovate, we can't maintain our infrastructure, we won't be able to serve the customers we love so very, very much.
Horsehockey!
My water, electricity, and gas are supplied by utilities that operate under common carrier status. My garbage is collected by another common carrier status business. I've had no trouble, ever, in six decades, with any of those services that could be laid at the feet of their being common carriers.
It's only bits. Just the same way it's only dihydrogen monoxide, electrons, methane with some ethane, and a truck picking up stuff going the other way.
It just works.
I don't pay anything right now because I don't have cable or satellite. I watch a few shows over-the-air and go to a restaurant or bar (or my in-laws place) when I want to watch a sports event that's only on cable. Sports is about the only thing I want to watch that's not broadcast OTA.
Looks like they will lose customers because of this. I'm sure there are other ways to get internet. Satellite, Tether with phone?
If this was done by all ISPs, it would pretty much kill the Internet for everyone.
Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
That's not really relevant, since the main issue for network infrastructure is concurrent usage. If everyone on a 5GB plan used their BW at the same time, then the networking gear would need to be able to accommodate that, and the remaining time it'd be underutilized.
This is why many ISPs and hosting provides oversell their bandwidth, with the expectation that not everyone will A)Use their full allocation, or B)Not use their allocation at the same time.
These prices are outrageous!!
Back where I live (southwestern Germany), we have a Cable ISP that is the pure internet goodness in 99% of all cases..
this is their top-tier plan:
Internet Access (150Mbit Down / 5Mbit Up)
Landline + Flatrate
HD-PVR
some PayTV Packets
all inclusive: 47€/Month ($63 US, including taxes)
Oh, and obviously, they don't do any metering on traffic.
With the landmark Net Neutrality ruling this week will larger providers try to move to similar price models?
Why would they? The one has nothing to do with the other. If anything, since providers can now be payed at the back end as well, they could in theory lower prices at the front end. In theory.
Agreed! What choice do they have but to go with them? Someone needs to go in there and change things up.
I live in the Netherlands. I have a 60/6 MBps cable Internet connection, in combination with digital HD cable TV and telephone service, for € 54 ($73) per month. This is with "unlimited" bandwidth (they do have a "fair use" clause, but I've never heard of anyone hitting it). For the Netherlands this is pretty typical.
If they're not telling lies about bandwidth hogs, then they can take the cost per bit for a fully loaded rented connection on the backbone, double it and pick a number between that and the first one.
If they are telling lies about bandwidth hogs, then they're in trouble.
Wouldn't be a problem if corruption wasn't the norm in the private sector, would it?
I have sustained, symmetrical throughput of 50Mbp/s, no data cap, and pay about $60 per month. Half the population of the US, so it would seem that numbers aren't the problem. Hmm.
"Give a man fire, and he'll be warm for a day; set a man on fire, and he'll be warm for the rest of his life
This, like many rural telecoms, also runs the local cable TV franchise - probably the only one. The first thing I thought when I saw those caps was "hey - that's pretty much aimed at Netflix, Hulu, and other streaming services". See, because they are having people on BB drop their cableTV, which is costing them subscribers and *effectively* raising the cost of their fixed cableTV payments.
Otherwise, as a cooperative, they would (should) be charging a basic rate for the speed and include a "cap" to recover their costs for equipment and maintenance, beyond which you pay only the Tier1 rates for data. I am, of course presuming that even a small cooperative does not pay $3/GB for Tier1 transmission (which would be so stupidly insane that the entire tech staff should be fired, or at least investigated for a kickback/bribe scheme with whomever their current provider is).
Is it just my observation, or are there way too many stupid people in the world?
Most people use 5 gb/mo.? Really? Hell, I do just basic web browsing, no gaming, no streaming movies (just the odd YouTube vid now and then) and I still chew up a good 20-25 gb. Somebody just checking e-mail, Facebook and a few blogs and news sites several times a day probably tops 5 gb before the month is up.
"Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket." -- Eric Hoffer
~30 US$ for ADSL 12 MBps down, 1 MBps up here. unlimited 2200 - 0600 o'clock ...
The problem with that tautology is that it's based on claims from the cable industry and not reality.
$100 a month is $1200 a year for goodness sakes! Cut the cord man and you'll be $12,000 richer ten years from now.
Time is what keeps everything from happening all at once.
Thankfully the "Cloud" is and will solve all my personal and business concerns. Because after all, using OpenOffice on my work/home computer is just plan stupid when I can open, edit, collaborate and save all my docs via an on-line connection. Unless that connection will end up costing more and more each year. I'm beginning to think jump drives will be the new, old cloud of the future.
I think [internet] communication is such a fundamental need for society that we can't risk having internet access remain in the hands of private interests. Internet access -- from the wires in the ground to the modem in your home -- needs to become a public good. Taxes should pay for everyone to have free internet access at the highest level of quality that society can reasonably afford.
Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
Given everyone raving about evil corporate profits, I wonder if half the commentators even know what a cooperative is. If one simply reads the article, they can see that the members of this co-op are negotiating to try and come up with a better solution.
Well, the metering *sort* of makes sense, but really the problem is that ISPs lie like crazy when they sell you a connection.
What they say is "50Mbit for $49.95/mo! **"
** (that you can't use at 50Mbit all the time because it's way oversubscribed)
What they *should* be doing is selling various combinations of guaranteed/burst, so people know what they're actually getting. I have a feeling that "unlimited 50Mbit" really means something more like "512kbit guaranteed, 50Mbit burst."
"This is the norm for us"? I'm in the middle of the bleeding country, 1500km from the nearest capital city, and I pay $80/mon for 400GB through Internode. Who's got you by the knackers? Even Telstra isn't all that much more expensive.
Luke, help me take this mask off
Is that these ISP's rarely if ever show you what you are using. Comcast used to have a tool on your account page to show you how much bandwidth you are using. They removed it sometime ago.
I have no problem with metered pricing as long as it makes sense,$100\month for 25GB DOES NOT make sense. That amount should costs much less than $100.
The FCC needs to get off its ass and lobby congress to get the power they need to enact net neutrality. Otherwise the consumers get raped left and right by the monopolies.
a small rural telco co-op with little, if any (they are both a telco and cable company in their puny little market), competition, does not make for a standard-bearer for rate structure in the isp industry. but imagine if the likes of comcast or at&t were the only wireline provider of phone/dsl AND cable tv/docsis internet in their markets
on a side note, they can go fuck themselves with a rusty crowbar for the rates they're charging.
If I use 100GB/month, but only when nobody else is online, I'm not impacting anyone else and I'm only very marginally increasing the ISP's cost. If you want a pricing structure that actually reflects what the market will bear and would adjust buyers habits at the appropriate times, you need congestion based pricing. But I can't think of a good way to implement that, which isn't confusing.
I have unlimited 3G internet with T-Mobile, which I think includes unlimited tethering (I've never tried it to be sure), for $50/month. It's only 1.5Mbps, but unlimited slow is better than limited fast IMHO.
(T>t && O(n)--) == sqrt(666)
It may give the kids a reason to leave.
If the price is high of not depends on what it costs elsewhere in other rural communities.
It sure sounds high. If transit costs are low, then the price and cost are not related here.
They should be charging for BW to the transit point when their access network is congested.
Instead, they appear to be making the 'bad eggs' pay for everybody's service.
It would be interesting to see a spread sheet of the cost in this community and see if it is just the way things are,
or bad choices, or some other money drain.
They say that their gear only lasts 5 years, but most of the cost should be in the wiring.
If they put had put in fiber, then they would have been done.
7 subscribers per square mile seems a text book case for the universal service fund.
Instead it's providing free govt cell phones.
Sure makes me feel good when I pay that add on charge every month.
Television is multicast/one way traffic. The infrastructure is completely different.
In 20 years when a podunk ISP can easily have 40/100GB backbones for low thousands, and IPv6 multicast is here to allow for IPTV and some clever ways to cache and stream videos, these arguments for data caps will be much less believable.
Sure costs have gone up 900% that's true for a lot of companies, but how about the profits? Can anyone find their financial information? I'd like to see their financial records for the past few years. I can't seem to find anything on them except their website, I'm guessing they aren't publicly held so it makes it a bit hard.
If I pay for 100GB of data, but only use 5GB, then I should retain my remaining 95GB for the future. I did pay for it. Otherwise, move to a true utility model.
The cost of an OC3 data pipe to a POP with internet routing has dropped by nearly 30% since the date they claim it has went up 900% They are lying through their teeth.
Do not look at laser with remaining good eye.
Exactly on point on this type of behavior being a fight against Netflix et al.
My local ISP monopoly (Comcast), *will not* sell me a plan better than 20Mbits with a 300GB usage. Oh, wait, you mean they'll sell me 100Mbits unlimited usage? But only if I sign up for cable TV and HBO? Well, fuck.
Having tracked usage caps and metered pricing since 2008, I am always alarmed to see such a huge amount of misinformation and inaccuracy on the issue of rationing Internet usage. It seems some people are willing to lap up provider talking points without investigating the issue for themselves.
The reason New Zealand and Australia have lived under usage caps for at least a decade has nothing to do with consumers leeching all of the domestic capacity. As this person noted, the reason for caps is international connectivity capacity constraints. The underseas fiber cables between Oceania and North America only offer so much capacity, so where capacity is restrained, pricing is designed not for "fairness" as much as discouraging use at peak times. As more cables are laid, prices plummet.
The same is true in North America. Metered pricing has nothing to do with covering costs or "fairness." It's all about monetizing usage for additional revenue and profit. The vast majority of Americans receive Internet access from a handful of giant cable or phone companies. Most rural co-ops and independents are often forced into interconnection/bandwidth agreements that require connectivity through one of these providers.
If you get Internet service with Comcast or Time Warner Cable, these companies earn 90%+ gross margin on their Internet services. Prices are increasing while their costs on a per subscriber basis are plummeting. The cost to them of providing service to someone using 5GB or 500GB a month is incidental. Five years ago, some cable companies were complaining about last mile congestion, but as usual technology solved that problem with DOCSIS 3.0 which allows cable operators not only to bond channels together to increase capacity, but also market higher speed service at a higher price point. Phone companies who invest in fiber upgrades are finding a growing amount of their revenue comes from selling services over that network. Verizon reported today around 73% of the entire landline division's revenue now comes from FiOS, which isn't even available in most of Verizon's footprint. U-verse is making AT&T's wireline revenues a lot easier to report to shareholders who have watched revenue erode as customers drop copper landline service.
Now I understand the dilemma of this co-op. If you are a rural ISP, your cost structure doesn't resemble what urban large corporate providers have to deal with on their networks. This co-op has to purchase connectivity from someone, and if that involves AT&T, and I guarantee it does in some way as they are the dominant provider of connectivity in Iowa, the co-op is probably being gouged. AT&T charges outrageous pricing to these kinds of providers to move traffic across their network, even if the backhaul provider is a third party company. The FCC has yet to intervene to restore some level of sanity in this area of pricing. Rural wireless ISPs are also frequently gouged.
So how does this impact pricing? Most ISPs purchase access based on peak bandwidth needs and they typically buy a pipe large enough to sustain Internet speed more than the amount of traffic. If you are Comcast, doubling your pipe with the enormous profits you already earn from broadband is no big deal, but it could be if you have 250 customers in rural Iowa. That being said, these kinds of caps are outrageous and are designed to discourage usage. Usage caps don't address the real problem - peak demand costs. It costs most providers next to nothing to push gigabytes of traffic across their networks at off peak hours. But these customers are being handed rationed Internet with massive overlimit fees that far exceed this co-ops traffic costs.
I suspect some misinformed leadership at this co-op has bought into the notion that 5GB is enough usage for most, despite the fact average monthly consumption is likely to hit 50GB this year. These prices make people think twice about using their connection, which allows the co-op to stall upgrading its facilities. The much larger cost for this co-op
That ISP is in a rural area in Iowa. The cost of getting a high speed backbone feed is likely to be very high for them; much more than ISPs in urban areas pay. Urban ISPs either won't bother with metered rates or will charge much less per gigabyte.
Despite the often criticised regulation in the EU we seem to have got this one right. I live in the UK, pay c. $24 per month for 80Mbs broadband (20Mbs upload) with unlimited download/upload. I regularly use over 120Gb/month as I usually watch my TV via the internet. Although the UK is at the lower priced end in the EU there's not a broad spectrum of prices across the whole area. In the EU, regulation took the interests of the end user as the paramount factor when setting out infrastructure build targets and pricing levels, anyone that can work within that envelope can enter the business, if you can't then you can't. A free mark has developed within the envelope which delivers acceptable returns for shareholders and acceptable performance for end users. As a result, the UK has hundreds of broadband suppliers, each with their own niche and package and each offering comparatively great value for money. Giving a completely free hand to businesses will only ever result in a cartel developing, that's clearly the case in the UK for the power industry where each is providing power at an independently set extortionate rate, no cap on prices and no incentive to reduce costs. The same can be seen in Australia and the USA with broadband products, not particularly impressive service and high prices - very impressive senior management returns I dare say.