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Sony's Favorite Gadget Is Kinect

Hugh Pickens DOT Com writes "Gary Marshall writes that.Microsoft's marvelous motion-sensing device is doing really good work for Sony, helping the PS4 outsell the Xbox One in the US and rocketing it to the top of the world's console sales charts. With the Xbox One $100 more expensive than the PlayStation 4, the Kinect is the explanation for the huge difference in price between the rival platforms says Marshall. "That kind of money makes a huge difference, and I wonder: if Microsoft had kept the Kinect as an optional add-on, which we all know it should be, would the Xbox One be much more attractive?" Ben Kuchera describes the peripheral as one of the most hated pieces of equipment in current use. "The system is still new, but every Xbox One owner now has a peripheral that has little reason to exist, aids their gaming in very few real ways and costs them a significant amount of money." The common defense of the Kinect is that developers wouldn't support it unless it was forced on consumers but according to Kuchera pushing a product on the public with the hope that it will be useful once we have it is a cruel inversion of how product adoption should be handled. "The forced pack-in proves something we already knew at the beginning of this generation: Almost no one would want to buy the Kinect separately if they were given the choice," writes Kuchera. "It's time to make the Kinect a peripheral, not a pack-in.""

40 of 222 comments (clear)

  1. It's the ads by i+kan+reed · · Score: 3, Interesting

    Microsoft started including ads on the xbox home page last generation. It was enough for me to entirely drop purchasing anything at all for it(and definitely not xbox 1). I had no reason to believe the PS4 is better in that regard, so they get ignored too.

    1. Re:It's the ads by Talderas · · Score: 3, Informative

      Um. What the fuck are you talking about? If you have a game disk in the PS3 when you boot it up, the system will focus on the game disk option. If you boot the PS3 without a disk, it focused on the PS store and network options. If you put a game disk in, the menu will focus on the game sub menu and auto-load the game.

      --
      "Lack of speed can be overcome. In the worst case by patience." --Znork
    2. Re:It's the ads by Luckyo · · Score: 2

      It's not. This is simply the power of consumer action at work. They tried to act allmighty after their runaway success with PS2 and consumers actually bought a lot less stuff and gave their money to the competitor, as a show that they did in fact have the money, they just didn't want to give it to Sony.

      A company with leaders worth a dime make an analysis and draw conclusions from such a situation, which is exactly what Sony did here. They massively rolled back on anti-consumer items in their agenda and pushed hard to become more consumer friendly than competition. As a result, Sony became a much more consumer-friendly company in gaming world because of the power of consumer action.

      At the same time, Microsoft is currently eating the same cake of consumer action that Sony was eating early in PS3/360 generation.

      Frankly, if you are anti-company because of their actions, rather than because you have a "strong belief it's evil", you should both punish the company for bad actions as well as reward it for good ones. Both carrot and stick are important in making companies work for us rather that forcibly shove crap down out collective throats. It's important to punish Microsoft, and it's important to reward Sony at this stage, but preferably remind them of the punishing potential if they ever try to pull an XB1 of their own.

  2. Social by ciderbrew · · Score: 2, Interesting

    I wish they'd both make everything a lot less social and less connected. I don't want to go into another persons house if they have the NSA/GCHQ spy cam installed. I don't know what the police think I've done and come get me regardless. Think they wouldn't?
    Luckily the games are awful so I've not need to buy either.

    1. Re:Social by i+kan+reed · · Score: 2

      Luckily the games are awful so I've not need to buy either.

      I can't decide if games have gotten worse or my standards have gotten more exacting, but I definitely feel like there's a more-recent anti-intellectual undercurrent to games that really disagrees with me.

    2. Re:Social by Sockatume · · Score: 3, Informative

      You've completely missed the indie game movement, then. Gaming has never been so intellectually active.

      --
      No kidding!!! What do you say at this point?
    3. Re:Social by Chris+Mattern · · Score: 4, Informative

      Please, point me to these allegedly "intellectually active" indie games

      Papers Please
      Thomas Was Alone
      Brothers: A Tale of Two Sons
      Journey
      Minecraft

      There's lots more, but that'll do for starters.

    4. Re:Social by i+kan+reed · · Score: 2

      No, I haven't. Papers Please, for example was excellent. I meant my criticism to be directed at the big publishers.

    5. Re:Social by Sockatume · · Score: 2

      You mean the sort of "bro games" market that has jumped up? I see what you mean, but to my eyes, that's a new side that has grown up (admittedly occasionally overshadowing) existing good game development.

      --
      No kidding!!! What do you say at this point?
    6. Re:Social by i+kan+reed · · Score: 2

      Nah, everything with a budget(feels like it) is shoved through a focus-group.

  3. Not going to happen by H3lldr0p · · Score: 3

    Microsoft is going to hold on to that thing for as long as they can. It's not going away for several different reasons.

    The first and largest is that the Kinect is a product differentiater. It makes the XBone different from the PS4. There really isn't that much a difference between the two boxes otherwise. Fine, you can go on with the technical differences between the types of RAM and the custom silicon for the XBone's APU but those are not large concerns for Mom and Dad buying little Sally's birthday present.

    Until MS comes up with something besides the software that makes their product different, the Kinect is going to hang on. But the second that happens, it'll be tossed. They know they've screwed the pooch here. They know exactly what it cost them in terms of customer relations and in terms of developers.

    1. Re:Not going to happen by tlhIngan · · Score: 4, Insightful

      The first and largest is that the Kinect is a product differentiater. It makes the XBone different from the PS4. There really isn't that much a difference between the two boxes otherwise. Fine, you can go on with the technical differences between the types of RAM and the custom silicon for the XBone's APU but those are not large concerns for Mom and Dad buying little Sally's birthday present.

      Until MS comes up with something besides the software that makes their product different, the Kinect is going to hang on. But the second that happens, it'll be tossed. They know they've screwed the pooch here. They know exactly what it cost them in terms of customer relations and in terms of developers.

      My friend has an Xbone. It turns out Kinect is what caused his WIFE to monopolize it. Yes, his wife took over the Xbone. Playing Just Dance 2014, Kinect Fitness and other Kinect games.

      Enough so it's hard to get him on his Xbone. (And apparently, his youngest kids are all seeing mom dance and doing it themselves. And no, he's responsible - they take their kids outside to play which is why his Xbone gaming time is limited - they purposely want to keep their kids from getting addicted so they only play normal games when the kids are in bed).

      Apparently they also really, really, really like Skype on it - the Kinect "zooms" in on the person speaking.

      Of course, a popular peripheral for the PS4 is the camera - which if it isn't used to stream amateur porn shows on twitch...).

      I have both, and find myself playing the Xbone a lot more than my PS4 - the camera's just so-so ($60 for what amounts to two $10 720p webcams...), and PS4 controller battery life is atrocious.

      The only really bad thing is, on the PS4, I'm not buying games on it - I'm just waiting for them to show up on PS+. I did buy two games, though, but those were on ridiculous sale.

      And no, the "p"s don't matter to me - because I end up playing PS4 using my Vita and remote play - about the best feature the PS4 has over the Xbone. But it also means the p's don't matter because ou're just squishing it down to quarter-FHD (540p) for display on the Vita screen.

  4. But that's the way Microsoft does things... by QuietLagoon · · Score: 4, Insightful
    Microsoft still has the Windows monopolistic, dictate what the market wants philosophy. Microsoft is unable to function in a marketspace where they are not the monopolistic bully in the room.

    .
    Maybe the new CEO will bring a change of attitude...

    1. Re:But that's the way Microsoft does things... by CCarrot · · Score: 2

      The Windows 8 start screen is way better than the start menu from previous iterations. The "type to launch" behavior is effectively the same as the start menu (actually faster and more robust) but the added screen real estate makes it easier to find programs if you need to actually look through the list for something.

      Safe to assume that you don't know how to use Windows, much less Windows 8, if you're still carrying on with that idiotic position.

      Nice shill, but no, it's not. If I want a Mickey Mouse interface I'll go to the Disney website, thanks.

      The only thing that's saving Windows 8 is the availability of third party software that fixes the damn interface. Just because I have a 24" monitor doesn't mean I want to use all of it to select and open a single program...and even then, I'd still have to side-scroll to get to ones I don't use often. And 'type to launch' is a better approach, seriously? The only reason it might be considered as such is because nobody can find what they're looking for any other way...so it's a pre-emptive fix for a problem that they knew they'd have.

      On a side note, I would be very curious to see the total Windows 8 installed base compared to the installed base for all of the Start Menu add-on programs. As it stands, this comparison of adoption rates between Windows 7 and Windows 8 is more than a little enlightening. And this is in an era where everyone has to have the latest 'shiny'...apparently you just can't shine up Windows 8 enough to make up for the Start screen, but you know how hard it is to polish a turd...which is a shame, because under the hood, Windows 8 has quite a lot going for it. Now if only I could find the hood-release lever :)

      --
      "I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
  5. It's not Kinect that gives the PS4 the edge by JDG1980 · · Score: 5, Interesting

    The Kinect isn't the primary reason that the XB1 costs more and has worse performance than the PS4. The primary reason is that during the design phase, Microsoft's engineers overestimated the cost of GDDR5 RAM. As a result, they decided to go with DDR3 instead of GDDR5 for the 8GB of system memory, and compensate for the slower speeds by including a 32MB cache ("eSRAM") on the die. This cache is so large in terms of die space that it meant there was much less room for GPU – which is why the XB1 only has 768 shaders, compared to the PS4's 1152. Meanwhile, developers have to jump through all kinds of hoops to get decent performance out of the XB1 by carefully managing allocation of the on-die cache, while on the PS4 they can simply rely on all 8GB of memory being fast enough because it's all GDDR5.

    So the result of this miscalculation is that the XB1 is more expensive to build (due to a faster die), more complex, and slower. Oops.

    1. Re:It's not Kinect that gives the PS4 the edge by JDG1980 · · Score: 5, Interesting

      Those were decisions that should have made the Xbox One cheaper. It's basically the same architecture as the original Xbox 360, and is well-understood; by comparison the PS4's GDDR5 is luxuriously expensive. Kinect is definitely to blame.

      While GDDR5 is definitely more expensive, the price difference isn't that massive, at least when you are a company as large as Sony or Microsoft with the corresponding bulk purchasing power. This estimate indicates that Sony's 8GB of GDDR5 costs about $62, compared to $39 for Microsoft's 8GB of DDR3. Add to that the fact that Microsoft is paying more for a larger APU die to offset the RAM's weakness: roughly $132 compared to $121. (Those figures are estimates, but we know that the XB1 APU die is 363 mm^2, compared to 348 mm^2 for PS4.)

      So when you factor the larger and more expensive die into the equation, Microsoft saved a grand total of $12 a unit by going with DDR3 – and in the process, reduced their graphics performance significantly. Like I said, the only sensible explanation is that the Microsoft designers drastically overestimated the cost savings of skimping on primary system RAM, and probably also underestimated the performance hit it would cause because of the die space trade-off.

    2. Re:It's not Kinect that gives the PS4 the edge by Chris+Mattern · · Score: 2

      Microsoft saved $12 going with DDR3. Granted this is much less than they expected, but they still saved money. So why is the XBone $100 *more*? The Kinect. The Kinect is what is killing them.

  6. Kinnect by deadweight · · Score: 2

    I have one someplace in a box. We used it about a month and decided it was useless crapware. The old WII does bowling SO much better than the kinnect is about the first thing you find out. It was always going out of area or not sensing the right motion and otherwise being useless.

  7. Re:ben kuchera is an idiot by Raistlin77 · · Score: 2

    Idiot indeed. He doesn't even understand the meaning of his main point, "peripheral".

    Peripheral (of a device): able to be attached to and used with a computer, although not an integral part of it.

    The fact that it's included with every Xbox One doesn't make it any less a peripheral. It can be unplugged and doesn't even have to be connected in the first place.

  8. For some it's not just a game console. by zolon · · Score: 2

    I use the Kinect rather heavily. As I use my XBox One as a media center more than a game system, the Kinect plays a large role in my usage. I like not needing to find a remote control to do anything with my setup. Also, with Skype I am able to see my grand children, as they have an XBox One as well. The ease of use is such that even my wife, who is not a geek, is able to utilize the system. Now, could they have sold it as an add-on, or as a bundle option. Yup.

    --
    Merf
  9. Local source for Kinect for Playstation by Technician · · Score: 2

    If you want one cheap and don't want to wait for delivery for your Sony, simply check your area thrift stores. They are almost as common as Guitar Hero Guitars, Microphones, and Wii Balance Boards.

    FYI, the Rock Band/Guitar Hero microphones show up on a PC as a decent Logitech USB Microphone. Not a bad mic for under $5.

    --
    The truth shall set you free!
  10. Re:Microsoft had another option to be different by lord_mike · · Score: 4, Interesting

    Diskless consoles are great in theory. After all, who wants to go around physically inserting discs like it's the 1980's or somethin?. But, it comes with a cost--the inability to buy used discs or discs from third parties at a discount will keep prices outrageously high for games. Yes, in theory, they could reduce the price to make up for savings from using physical media, but they won't. A $60 game (which is way too expensive to begin with), will always be $60 as a download, whereas a $60 disc can be acquired cheaper new at amazon.com or ebay, and even less used. The only way a disc-less console would be attractive to the cost conscious consumer would be if they would guarantee a significantly lower price for content--like $30. That would be a big selling point.

  11. Resentment built in by MCROnline · · Score: 2

    If I were invested in the whole Xbox ecosystem I would resent having to shell out more for a device that basically brings nothing to the table as a gamer. Looking across at my PS4 'rivals' they basically get a more powerful console for a lot less money. To add insult to injury Xbox fanbois try and point out the flaws in the PS4 ecosystem, flaws which the XBox has too.. "Look, you have to pay for multiplayer now!", which although is a new added expense, was ALWAYS an expense for the XBox. Microsoft have already tweaked the XBox OS (Whatever its called) to reduce the CPU and memory usage of this device, but in doing so they admit that their console is the weaker of the two spec wise. All the way resisting the overwhelming public demand that they need to drop the requirement for the device and instead pushing their "living room agenda". In this day and age people are price conscious, Microsoft forgets this. Sure there are exclusives that tempt people to drop cash on an XBox, but the financial difference is so large, this "exclusive" system doesn't have the pull it once had. Microsoft needs to drop the mandatory add on requirement before its too late.

    1. Re:Resentment built in by Lumpy · · Score: 2

      If you are invested int he Xbox ecosystem the Xbone has no advantages. Nothing crosses over, your games all will not work with the new system. Microsoft was stupid to not allow xbox360 games to run on it to make it easier for people to transition across.

      I think the reason is that most people would notice that it is not that much better than the Xbox360 so why even buy it.

      --
      Do not look at laser with remaining good eye.
  12. but how profitable is it? by Charliemopps · · Score: 2

    This reminds me of way back in the day when SOE increased the subscription to Everquest from $9.99 to $15.99 per month. Everyone decried it as the end to SOE, because they lost about 30% of their accounts (mostly alt accounts) But they were wrong, it was a great plan financially. If you have 100 users @ $10/month you're making $1000/month. If you have 67 customers @ $16/month you make $1072 AND you have less overhead. Also, a lot of those users eventually came back at the higher rate. SOE was making more money than ever and had fewer customers to serve. Not only that, but they set the standard for all their future MMOs and in fact, the industry in general settled on that rate.

    So the question isn't in the popularity of the xbox, it's the profitability. If the Kinect makes each user more valuable via marketing and such, then the lower number of users may be a moot point. The only question is: Just how valuable will that marketing data be?

    1. Re:but how profitable is it? by vux984 · · Score: 4, Insightful

      (mostly alt accounts)

      This is incorrect. They lost mostly casual infrequent players. The multi-boxing alt players raised the biggest stink because they were heavy players, heavily invested, and their little hobby got a lot more expensive on them overnight, but the 'silent majority' that left were the more casual players.

      If you have 67 customers @ $16/month you make $1072

      Slightly better than break even, but at the cost of marketshare in an business where "critical mass" is crucial to growth and sustainability.

      AND you have less overhead.

      Again, incorrect. As they lost mostly casual infrequent players they lost the group of users that weren't really costing them anything in the first place. They lost the people who were playing once or twice a week for a couple hours.

      The 'hardcore' crowd sucked it up, they were getting a 100 to 200 and beyond hours per month of entertainment so even at $15 per month, even for $15 per month for a couple accounts it was still good value. But the casuals dropped like flies. And new players similarly dropped the game.

      And you needed those casuals playing, they formed up the feeder guilds that provided new players someone to play with and learn the ropes until they were ready move to the raiding guilds.

      Also, a lot of those users eventually came back at the higher rate.

      But most didn't, and a lot of people who'd have joined at $10 didn't join. And as you said, the price jump set the standard for the industry, and a lot of people who were playing 2 or 3 MMOs cut a title as a result.

      Plus SOE wanted $30+ bucks for a new expansion every 3 months, adding effectively $5+ / month to play since most expansions were nearly indispensible -- between the new convenience features they added, and the fact that it was usually tough to find anyone to play with outside the latest expansion zones the vast majority of players kept up with expansions, even the casuals.

      Not only that, but they set the standard for all their future MMOs and in fact, the industry in general settled on that rate.

      And now they are nearly all Free 2 Play with premium tiers, which is what they should have done back then. (Although SOEs Free2Play restrictions even today border on asinine -- why can't you move the XP / AA slider on a silver account in EQ2? At least they finally removed item unlockers and "frequent upgrade reminders" but they still haven't got the 'mix' right in my opinion.

      So the question isn't in the popularity of the xbox, it's the profitability.

      Short term profitability vs long term sustainability. Giving up some profit today to make more over the course of the games life cycle is worth it. That 30% of the accounts they lost stopped buying expansions, stopped introducing new players (some of which would have become core players) etc.

      Trust me it wasn't mostly 'alts'. They were just the loudest group of complainers that STAYED.

  13. Re:Microsoft had another option to be different by Megane · · Score: 2

    The other cost is if you require people to ONLY download games, they have to have a fast enough connection to make it worth it, and there is still a distribution cost to run download servers and give them bandwidth. Some parts of the world have metered internet, and some people may be on slower connections. It's also a trade-off between how long it takes to download, and how much you put into the game. Never underestimate the bandwidth of a 5 inch piece of polycarbonate. It's still too early for a dickless console to succeed.

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  14. It's also hated by most players. by Lumpy · · Score: 3, Interesting

    Every single Xbox owner I know that has a Kinect does not use it at all. the games for it suck, even Forza Horizon had support for it but it rarely works right. and if you have windows behind you it fails completely.

    The $100 difference does make a difference as well, I know a lot of hardcore console gamers looking at the PS4 instead of the Xbone this time around, and they were Xbox360 hardcore fanboys.

    --
    Do not look at laser with remaining good eye.
    1. Re:It's also hated by most players. by rwa2 · · Score: 2

      So I don't really game console, but I hear Child of Eden was maybe the only game that used Kinect right, and it's pretty much an abstract musical game that lets you shoot lasers from your hands.

      I did get a PS2 and a nice wheel to play GT4... and now that the PS4 is out I might shell out for a used PS3 so I can play GT6. But yeah... Playstation tends to have a few really good exclusive titles, while XBox tends to just be a cheaper and easier to use (well, OK, "dumbed-down") gaming PC. But I already have a gaming PC, so.

      Which is a shame, since I used to work next to the Forza devs, and have to admit the 3-screen setup with a good wheel / shifter / pedals they have in their lobby feels awesome. But XBox never supported the somewhat-affordable Logitech G25 / G27 wheel, and I'm not going to shell out 2 - 3x as much for the slightly nicer German racing wheel / shifter that does work with an XBox or three that I don't have.

    2. Re:It's also hated by most players. by DdJ · · Score: 2

      So I don't really game console, but I hear Child of Eden was maybe the only game that used Kinect right, and it's pretty much an abstract musical game that lets you shoot lasers from your hands.

      I think it's worth noting that the Kinect support in "Child of Eden" is optional. I got the game, and played it Kinect-style for a little while, but ended up getting too tired too quickly to get very far.

      Fortunately, you can also play with a standard controller, as if it were just an updated version of "Rez". And that's the only way I play it now.

  15. Cruel Inversion by StikyPad · · Score: 2

    pushing a product on the public with the hope that it will be useful once we have it is a cruel inversion of how product adoption should be handled.

    Nonsense. People buy a product like a game console speculating that they will get future use out of it. This doesn't always pan out, as many second and third-gen consoles can demonstrate quite well. You can certainly make the argument (and I believe the author has) that the XBone raises the risk too high, and that's a valid point, but the only inversion going on here is the one between reality and wishful thinking.

  16. Re:I agree by Nyder · · Score: 4, Funny

    I don't want to see McDonalds garbage every time I play a game. ...

    Then maybe you should clean your basement up before you game.

    --
    Be seeing you...
  17. Sarcasm by ZombieBraintrust · · Score: 2

    Yes exactly like drug addicts. We hold jobs, have families, live long lives, and stay out of trouble with law enforcement. Exactly like drug addicts.

    1. Re:Sarcasm by kamapuaa · · Score: 2

      Well to be fair that's also true of most drug addicts.

      --
      Slashdot: providing anti-social weirdos a soapbox, since 1997.
  18. Sega Anyone? by triffid_98 · · Score: 2

    As much as I'm not in favor of an always on camera controlled by a shady mega-corporation, anyone who lived through the late 80's-early 90's knows how little third party support you get when you have optional components.

    I'm sure there were plenty more, but here are a few off the top of my head. (for the Genesis) Sega CD, Sega 32x. (for the NES) Powerglove, (for the Saturn) Twin-Stick, (for the PS2) Trance Vibrator, (for the DC) omg...so many. Maracas, Fishing Reels, Mice, Keyboards, Microphones, Cameras, etc.

    None of the above got much love from developers, because of market fragmentation. The good news (for DC owners) was that those controllers allowed flawless ports of their arcade titles since you had the same controller setup...and also the Trance Vibrator is both super creepy and clearly brought to you by the same minds that created tentacle rape pr0n.

  19. Science disagrees. by Anonymous Coward · · Score: 2, Informative

    Says you.

    "Recent research conducted by independent investigators concerning the relationship between crime and narcotic (primarily heroin) addiction has revealed a remarkable degree of consistency of findings across studies. The major conclusion supported by the majority of these studies is that narcotic addicts commit a vast amount of crime and that much of this is directly related to the need to purchase drugs. A large proportion of the crimes committed does not consist merely of drug sales or possession, but involves other criminal behaviors including serious crimes. The strongest evidence of a causal relationship between narcotic drug use and crime is derived from longitudinal studies in which the amount of crime committed during periods of active addiction far exceeds that committed during periods of nonaddiction."

    http://journals.lww.com/jonmd/Abstract/1985/02000/The_Criminality_of_Narcotic_Addicts.6.aspx

  20. You mean his mom's basement, right? by mick_S3 · · Score: 2

    You mean his mom's basement, right?

    --
    A gin in the hand is worth two in the bottle.
  21. I'll try not to bite your head off but.. by kmg90 · · Score: 2

    The Xbox One does not use the same architecture as the 360, the 360 (and PS3) uses the PowerPC architecture which isn't used much any more. The Xbox One and the PS4 both utilize x86 architecture. The only thing the Xbox One and 360 have in common hardware-wise is use of a smaller secondary cache of RAM that is faster than standard memory. The Kinect costs around $75 to manufacture and even if they cut the price down $399 for a system that didn't include the Kinect they would be loosing over $20 on every system sold (The Xbox One base system costs more to make than PS4 base system) Microsoft messed up big time as they are stuck with the system that costs more to make but offers less power than its major competitor (PS4)..

  22. Re:I agree by Cinder6 · · Score: 2

    It's the type and placement of ads that makes all the difference.

    The PS4 has no ads on the main screen (I just checked). The ads they have in the store are for games and other things the store offers (such as DLC and movies). This is expected and reasonable.

    On the 360 (I don't have an Xbone, but I wouldn't be surprised if it's the same way), Microsoft was well-known for placing large ads on the main screen. These ads would more often than not be for non-gaming items, such as Mountain Dew.

    --
    If you can't convince them, convict them.