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Report: YouTube Buying Twitch.tv For $1 Billion

Variety reports that Google's YouTube unit has reached a deal with Twitch.tv to buy the game-streaming service for $1 billion. From the article: "The deal, in an all-cash offer, is expected to be announced imminently, sources said. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. ... YouTube is preparing for U.S. regulators to challenge the Twitch deal, according to sources. YouTube is far and away the No. 1 platform for Internet video, serving more than 6 billion hours of video per month to 1 billion users worldwide, and the company expects the Justice Department to take a hard look at whether buying Twitch raises anticompetitive issues in the online-video market."

37 of 142 comments (clear)

  1. So, my bet: by fuzzyfuzzyfungus · · Score: 5, Insightful

    For mysterious reasons that will be 'explained' only by spokesweasels emitting word salad, this will become the Big Bad Scary antitrust issue of the day, while the rapid consolidation of physical network infrastructure (despite the radically higher barriers to entry) will quietly recede into the background.

    1. Re:So, my bet: by Anonymous Coward · · Score: 3, Informative

      Antitrust laws. Microsoft had trouble with them years back. The idea behind these laws is to promote competition between companies, so if a giant tries to buy their only competitor and become, effectively, a monopoly, the government can step in and block the deal.

    2. Re:So, my bet: by TubeSteak · · Score: 2

      I'm slightly confused.... is Youtube buying Twitch or is Google's wholly owned subsidiary (Youtube) buying Twitch?

      The end result might be the same, but it seems to me that how the acquisition is reported should be relevant.

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  2. TwitchPlaysPokemon by Anonymous Coward · · Score: 4, Insightful

    Bummer =/

    This channel has been suspended due to multiple copyright claims from Nintendo of America.

    1. Re:TwitchPlaysPokemon by tepples · · Score: 2

      Nintendo is reportedly far more likely to claim videos in "advertise" mode than in "block" mode.

    2. Re:TwitchPlaysPokemon by Georules · · Score: 2

      You might be surprised. They seem to have very little understanding that streams and video content generated by fans is good for advertising.

    3. Re:TwitchPlaysPokemon by Jmc23 · · Score: 2

      Same reason you'd go out and play football, US football, baseball,basketball, etc... because it's fun to play even though boring to watch.

      --
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    4. Re:TwitchPlaysPokemon by MozeeToby · · Score: 2

      You realize Twitch pulls streams for DMCA complains quite often right? The site lives because the content creators don't complain, when they do their games get pulled. Pretty much the only time it happens is people trying to stream beta or pre-release versions of games.

  3. Twitch is not exactly a money maker by Anonymous Coward · · Score: 2, Informative

    the amount of cash it costs to make live video is not cheap twitch is not really a money maker look at other game streaming sites they all went bottom up becouse of that reason.

    twich doesnt have a ton of users compared to youtube and the biggest streams usually dont do twitch advertising but get sponsorship deals.

    on the other hand google does have the servers available for it so if the rumour is true (which i doubt) it could be cheaper then expected to run the service

    1. Re:Twitch is not exactly a money maker by Luckyo · · Score: 5, Informative

      Twitch.tv however has a lot of profitable users. People actually subscribe and pay money on monthly basis, PER CHANNEL and portion of that goes to twitch.tv.

      Youtube on the other hand has a lot of users, but they are nowhere near as lucrative. It comes with twitch's role as a very specialized service.

    2. Re:Twitch is not exactly a money maker by Anonymous Coward · · Score: 2, Interesting

      well using numbers from 2013 when i was hanging a lot with streamers twitch pays per 1000 views of an ad between 3 to 5 dollar (depending on the ad shown and the viewer location and other factors) to the streamer most streamers run about 3 ads in a block and do it between 1 to 3 times per hour.

      sub buttons on the other hand is a one time fee per month of 4,99 of which you get 2,50

      ads are actually way more profitable then the sub button for the streamer and for twitch

      sub buttons are also pretty easy to get its almost to the point of create channel message twitch staff you want a sub button and once you filled in your paperwork and send it in it will appear within 2 weeks. subbing to a stream usually gives you nothing but vanity items like a special icon in front of your nickname in chat and the ability to chat when the channel gets put into sub only mode. All the other "benefits" are made by the streamer like sub only give-aways or other competitions and prices

      beeing a partner (ability to run ads) is more difficult you need a certain number of average viewers and a certain number of subscribers to your channel then its the same type of paperwork as the sub button.

      beeing a twitch partner also gives you benefits IF your channel is popular enough like having the ability to switch quality (mobile,low,medium,high, source) but what i heard is that twitch doesnt like to give out high quality options to low popularity partners which can cause problems with more growth of your twitch channel. I have heard horror stories where streamers that where partners only got the option to choose between source and low quality and if you stream very high quality source that leaves a portion of your viewers stuck with low quality as the only option without skipping frames.

      There is also a less discussed 3rd option which is called Twitch Turbo which costs the twitch user 8,99 per month gives nothing to the stream your watching, no advertisements and a icon. Most streamers hate the turbo users because they are pretty much paid ad blocking and taking revenue out of the pocket of the streamer. To the defence of those Turbo users they usually get turbo and also buy a subscription to their favourite channel(s).

    3. Re:Twitch is not exactly a money maker by GeorgieBoy · · Score: 4, Informative

      A couple things:

      - As someone else mentioned, Twitch Turbo users simply removes adds for the viewer, but does NOT affect the channel operator's ad revenue. Users get the "Turbo" icon in chat
      - Channel subscribers get access to subscriber emotes in chat (usable across all of Twitch) in addition to the subscriber icon for that channel, and sub-only chat (if applicable - generally only streamers that have very high simultaneous viewers enable this, to keep chat usable for subscribers).
      - "Transcodes", i.e. quality options of low/medium/high in addition to "Source", can become available when a channel reaches a certain threshold of simultaneous viewers. While having partnership can mean the streamer always has them, it is NOT required for transcodes to become available.

    4. Re:Twitch is not exactly a money maker by tlhIngan · · Score: 4, Informative

      Twitch picked up a lot of users recently though.

      Between the PS4 and Xbone, both of which can stream and upload to twitch, that's probably at least a million content producers out there. And that doesn't include all the content producers twitch had to band for non-gaming-related content.

      What will likely happen is a lot of that migrates to YouTube - so all those PS4 sex shows that were on twitch will just be on YouTube instead (since the PS4 doesn't, at least I don't think, support YouTube yet for content producers. You can watch YouTube videos, but you can't record with the PS4 and upload to YouTube. Though maybe the last update solved that).

      And gamers will seek gamer content - if you're on the PS4 or Xbone, switching to YouTube to figure out how to defeat that boss is par for the course. In other words, there's a guaranteed audience looking for guaranteed content.

      Hell, I'd like to watch twitch, but the 30 second beer commercials every 30 seconds got tiresome fast. (Especially for crap mass-produced American beer, and I don't drink, so it was wasted advertising money).

    5. Re:Twitch is not exactly a money maker by Luckyo · · Score: 4, Insightful

      The caveat is pretty hilarious though. "When subscriber base is high".

      How many people can claim a high subscriber base? The entire point of Twitch is that it lets you monetize niche content that won't attract millions.

  4. This could ROCK! by GoodNewsJimDotCom · · Score: 2

    Checkbox: Automatically convert your archived videos to Youtube.com videos permanently?

  5. All of Twitch is a 'Copyright Violation' by Sarusa · · Score: 5, Interesting

    Since by YouTube's standards, everything on Twitch is a 'copyright violation' (streaming footage of a video game and completely ignoring that most of it is Fair Use with added content) I really have to wonder how they intend to deal with the corporate trolls who are now going to descend on Twitch like the vultures they are.

    I imagine that will involve giving most of the money currently going to the content creators to the copyright asserters. The RIAA model.

    1. Re:All of Twitch is a 'Copyright Violation' by MikeJones8766 · · Score: 3, Insightful

      And then another Twitch will rise in its place.

      Just like the other youtube...o wait.

    2. Re:All of Twitch is a 'Copyright Violation' by jones_supa · · Score: 4, Informative

      There is already another Twitch called Hitbox.

  6. Embrace. Extend. by Snufu · · Score: 4, Insightful

    Extinguish.

  7. Re:Twitch could use the help by Bengie · · Score: 2

    Yeah, maybe Comcast or Verizon instead.

  8. What does this mean for justin.tv? by BitterOak · · Score: 4, Interesting

    I know Twitch TV and Justin TV are closely linked. I think in fact that Twitch is an offshoot of JTV and the user accounts are shared. Is YouTube buying JTV as well, will JTV go on independently, or will JTV be shut down?

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  9. Re:Anticompetitive when its free? by Anonymous Coward · · Score: 2, Funny

    Scintillating logic!

    You should have been on Microsoft's legal team team during the IE anti-trust trail.

  10. Wow a fucking billion dollars aint shit today by InsultsByThePound · · Score: 5, Insightful

    Back when I was a kid the last millenium (80-90s), a billion as a lot of money. It was a domain that only Bill Gates and a handful of other chosen few were allowed to occupy. Now every damn internet start up is getting a billion each at least, often in the double digits.

    Shit with absolutely no real world business prospects to justify the price they command. Are we in Internet bubble 2.0?

    1. Re:Wow a fucking billion dollars aint shit today by dutchwhizzman · · Score: 2

      Maybe it really isn't shit today and the US currency has actually devalued this much? Compare it to the Euro (which also devaluated), the price of crude oil, the Japanese Yuen, the Chinese Renmibi, the price of iron ore, the price of gold and a few others to see for yourself. You'll find that you may be right in both cases. Yes, the US dollar has devaluated quite a lot and yes, the prices paid for "strategic acquisitions" are way inflated. A few will get rich because of this and a lot of shareholders will lose on the stock market once the share price will go down once the hype is over. Whether it is smart to own stock or dollars now and when or if to sell is up to you, but I'm not investing in those companies or the US dollar myself at the moment.

      --
      I was promised a flying car. Where is my flying car?
    2. Re:Wow a fucking billion dollars aint shit today by EvilSS · · Score: 2

      Shit with absolutely no real world business prospects to justify the price they command. Are we in Internet bubble 2.0?

      Twitch is currently profitable and has very real business prospects. They are actually competing quite well for viewers with TV, and that's pretty damned impressive for a site that streams people playing video games. For the young male demographic, Twitch outperforms quite a few of the larger cable TV stations in prime time and they are growing fast. They have very real business prospects, as long as something doesn't happen to derail them. The problem right now is that they are a victim of their own success and they need capital to grow. I think that's why they are shopping themselves around. Which is great! Except I'm afraid of two things: 1) whoever buys them will screw them up (Google does not have a good track record in this regard) and 2) it will draw more attention from big media and we will start to see copyright issues erode their success. I mean, just look at late last year for a perfect example of what can go wrong. Youtube almost destroyed their gaming channels with changes to their automated copyright system. Sega and Nintendo have also been bizarrely hostile to the community on Youtube as well.

      Considering some of the other crazy deals lately (What's App for $19 Billion for example) Google picking up Twitch for $1 billion would be a steal.

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    3. Re:Wow a fucking billion dollars aint shit today by EvilSS · · Score: 3, Interesting

      Twitch.tv are pretty big. They can get 50-100k live viewers on dota 2 streams, which are typically hours long. That has to be worth something.

      Or League of Legends. That game can pull in over a million live viewers at times. Hell the "finals" last year pulled in over 32 million. Most TV broadcasts outside the Super Bowl can't pull that off.

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    4. Re:Wow a fucking billion dollars aint shit today by Zelucifer · · Score: 2

      They actually hit 8.5 million concurrent viewers in late 2013 for the LoL World Champions in late 2013. 32 million total viewers. They have 26 million players a day, 67 million a month.

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      The corner of a round room
    5. Re:Wow a fucking billion dollars aint shit today by Warma · · Score: 2

      That is incredible. After learning that, I actually had to check what kind of prizes they are dealing out...
      and now I can't even begin to fathom how much money Riot is making.

  11. Re:Why is twitch popular? by epyT-R · · Score: 4, Insightful

    Hell, I don't even get why people watch athletics on tv. Talk about dull. I'd rather play the damn sports casually than just watch it on tv.

  12. Re:Why is twitch popular? by DMJC · · Score: 2

    THIS. E-sports is the next big media spectacle. It's like the Olympics, for people who can't enjoy sports but who enjoy watching gaming.

  13. Seems insignificant by maliqua · · Score: 4, Funny

    right next to that 48.5 billion article doesn't it

  14. Re:Why is twitch popular? by Anonymous Coward · · Score: 2, Insightful

    People watch it for the personalties or banter between streamers.
    Pro tournaments can be fun to watch sometimes. Depending on who is casting they really understand the audience and it isn't always presented in the same style as a super serious 'sports' show.

    People also like to watch and learn, see interesting things that they can try and copy or weird tactics that really only work under certain conditions. Its also nice to see some of the best players in the world thrown off by special tactics.

  15. Re:Why is twitch popular? by EvilSS · · Score: 4, Interesting

    I kind of wondered the same thing until I started watching. I originally went there to look at actual game play footage for a game I was thinking of picking up. In the process I found a few streamers who I actually enjoyed watching. They were funny, interactive with their viewers, and pretty good gamers to boot. Now I go back pretty much every day to watch while I work or surf. It's replaced some TV and podcasts as my "background noise".

    Keep in mind most of the smaller streamers (and those tend to be the more entertaining to watch) are not e-sports try-hards. Their play is more casual. I tried a few of the bigger streams but yet, just watching someone team grind to keep their K/D is boring as watching golf.

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  16. Re:Why is twitch popular? by Zedrick · · Score: 2

    Well, (for me) it's like an interesting talkshow. I watch Quickybaby play World of tanks, partly because I like that game and can learn a few things watching someone really good play it, but also because he talks about all kinds of things. It's just like watching kevinpollakschatshow, but framed around a game instead of Hollywood.

    OTOH there's a lot of people on twitch playing the game and saying nothing, that I don't understand. Boring.

  17. Good for Twitch users by Jezisheck · · Score: 2

    Maybe it will start to work correctly at last.

  18. Publicly traded does not matter by sjbe · · Score: 4, Informative

    Why would regulators care at all about this deal? Twitch isn't a public company.

    Whether a company is traded publicly or not is irrelevant to anti-trust concerns. The only thing that being a publicly traded company means is that the stock is traded on an exchange. That's all. Many large companies are not publicly traded and anti-trust regulators are concerned with whether the merger will adversely affect consumers and competition in the market. Whether the stock is traded on a stock exchange is completely unimportant to the analysis.

  19. Google/YouTube? This can only mean one thing... by thevirtualcat · · Score: 4, Funny

    A Google+ account is required to comment on this DMCA takedown notice.