Your Online TV Watching Can Now Be Tracked Across Devices
itwbennett (1594911) writes A partnership between TV measurement company Nielsen and analytics provider Adobe, announced today, will let broadcasters see (in aggregate and anonymized) how people interact with digital video between devices — for example if you begin watching a show on Netflix on your laptop, then switch to a Roku set-top box to finish it. The information learned will help broadcasters decide what to charge advertisers, and deliver targeted ads to viewers. Broadcasters can use the new Nielsen Digital Content Ratings, as they're called, beginning early next year. Early users include ESPN, Sony Pictures Television, Turner Broadcasting and Viacom.
Now I'm even happier I cancelled Netflix.
Can they track how many times I tried to purchase the content legally before joining a swarm?
For some reason, people haven't cottoned on to the fact that HD content can be received over the air with an old pair of rabbit ears or a more modern $20 antenna.
Sure, it's not 500 channels, but how many of those 500 channels do you watch anyway? And how many of them are just dupes?
"Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
I'm increasingly of the opinion that anybody who works for an analytics agency or a spy agency has more less forfeited their right to privacy.
So start publishing their personal information on the internet, let these assholes know how it feels.
Assholes in marketing don't deserve any more privacy than they are willing to give us.
There's no way they'll either competently anonymize data, and no way they won't exploit the stuff which hasn't been cleaned up.
So the address of your kids school seems like a fair trade. And where your wife works. And your tax return. And your license plate.
Fuck you. Go die.
If I could delete 3 things from all existence they would be:
3: Professional sports
2: Fatties
1: Advertising
The amount of time and money the world wastes on these 3 useless things is extraordinary.
Up till now, the TV Nielsens have been ruling the roost when it comes to how many people are watching something. Now with tracking added that includes online content on something of an equal basis, the real TV customers (the people who pay for ads) will know what the product (the viewers being shown advertising) is actually doing. This being Slashdot, people are no doubt running to the store to pay for a roll of tinfoil with a Bitcoin, but it's really not the Orwellian nightmare that you might expect. Imagine if there had been this richness of data for some shows like Firefly that were floundering in the TV ratings, yet were developing a following based on online views -- the audience was following the new episodes, but lagging the broadcast by a few months as they caught up.
I expect that many shows which got mishandled on broadcast yet had some redeeming value and a loyal (young, target demographic market) who aren't showing up on TV lists (because they don't own one) are going to now be more represented -- and that's going to lead to better programming for the people who like that. Perhaps the "sit in front of the TV" market will be eclipsed by the "sit in front of the tablet/smartphone" market as that becomes the way people consume television.
It might also clearly show what many of the cable providers keep denying but don't want to admit -- there's a tremendous market for (effectively) a la carte television that's being consumed right now. They can keep denying it, but it's going to be very hard for them to have leverage in deals with (especially) sports leagues when the Nielsen numbers show that it would be a great business decision to provide an app rather than going through cable to reach a larger audience who is young, hip and spends money.
As a cable-cutter who primarily gets video as OTA HDTV I for one was confused (for a second) by their use of the term "Digital Video".
What might have been better would be to call it "streaming video" or some such, to better indicate that the article is actually web-specific only.
Also, the "digital" part is pretty much redundant these days anyway, as there is no analog TV anymore (except maybe a few holdouts on cable), so pretty much all video is now digital. Saying "digital video" has basically become analogous to saying "electric TV".
The information learned will help broadcasters decide what to charge advertisers, and deliver targeted ads to viewers.
I've been streaming Netflix for years, and I've never seen an ad on it. What is this talking about?
for example if you begin watching a show on Netflix on your laptop, then switch to a Roku set-top box to finish it
I don't get this.
When I'm watching something I enjoy, either via OTA HD or Netflix, the last thing I'm going to do is "quick! switch to another device!"
Watching a film, documentary or "episode" is much more enjoyable watched in one sitting. If I have to switch to another device I will watch at a later time when my attention isn't split.
This splitting of attention ruins the experience.
We play the game with the bravery of being out of range
TiVo and Nielsen have had a relationship for some time, beginning around 2004. It's an opt-in system, so you would have been contacted by TiVo/Nielsen to allow monitoring of your recording and watching habits. Before the DVR, Nielsen used surveys and electronic systems from a segment of the population to generate data.
http://adage.com/article/digit...
http://en.wikipedia.org/wiki/N...
Adobe's Analytics service, gained through its acquisition of Omniture, let it track how consumers view digital media across devices through digital cookies and mobile advertising IDs.
Ghostery, I love you.
It's pretty easy to separate what you record, from what you actually watch, versus what gets shown/recorded while your PVR lingers in "live tv" mode.
Each of those situations is different parts of the code path in the PVR's software that can each be logged differently.
A Pirate and a Puritan look the same on a balance sheet.
Now when I watch a thing, I'll get ads telling me to watch the thing I watched.
How can I believe you when you tell me what I don't want to hear?
Never underestimate the powers of a manager who comes in and decides that the numbers should show X and that any numbers that don't need to be skewed until they do.
Some of their past tactics (such as the one taken against Futurama of moving the timeslot and then preempting the program until viewership numbers dropped) won't work in the new order of on-demand video, but they could take other actions. They could just not promote the show/new episodes. They could also delay releasing the new episodes until people lose interest.
I don't mind analytics in general, but don't assume that they will help rescue your favorite show by proving that there is a big following. Managers will just slice and dice the analytics until it "proves" that the show doesn't have a big enough viewership to continue.
My sci-fi novel, Ghost Thief, is now available from Amazon.com.
My thoughts exactly. It's obvious that Netflix can track you across devices because you are signed into your account and profile. They've been able to do this since they started streaming videos. I don't see how this has anything to do with advertisements though, as Netflix is a pay service and does not show any ads.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
No, But they are watching the swarm to see how popular different torrents are. They may not know that AC#48196463 is interested in Doom 3, but they will know how many people are willing to download it. Its a different metric, but is still very valuable.
And don't worry, if bit torrent usage isn't tracked and correlated with other media consumption now, it will be soon.
There in no religion higher than truth.
TPB isn't just cheaper than other services it's better. In fact that's the main thing. Advantages of TPB:
* No Ads during the show (though I have to concede that impossibly proportioned women do appear to want to date my testicles).
* Huge library including some obscure stuff you can't buy.
* Great search.
* All shows in one place.
* No DRM: watch on any device you like, laptop, phone, random set top box.
* No streaming bullshit. Works online or off, on a flakey connection or a good one.
* Variety of different resolutions and qualities allowing you to trade off quality and download speed.
* Great clients for managing multiple downloads.
* Really great options for viewing the media. MPlayer I love you.
* Timely: the shows are usually online very fast. No waiting years for it to arrive legally. Yes that still happens.
* No ausive region coding (see no DRM). Yes I own those discs legally. No I'm not going to pay to buy another DVD player just to satisfy some abusive jerkweeds who think I'm some sort of crook for having lived abroad.
* No net connection required to watch the shows once acquired.
And now:
* Doesn't creepily track you.
It's amazing how much better a service you get while sailing the seven seas and looting the merchentmen, arr, matey.
SJW n. One who posts facts.
Even worse, it doesn't matter if 10,000,000 watch a show.
The Neilson numbers come in several forms. The ones you see daily are called "Live and Same Day" (L+SD), which counts views that watched the show live and within 24 hours of airing. Other numbers you can easily find are Live+3 days (L+3) and Live+7 (L+7).
But none of those numbers are actually used by anyone. That's why Neilson gives them out for free. No one's paying for that information, nor will they ever. And that's not where they make their money.
The real money is in the C3 number, or if you're CBS, you convinced advertisers to take C7 numbers. What are these? They're commercial ratings (for programming watched live to 3 days later). Basically you take the L3/L7 numbers, strip out the numbers while the program is showing, and you're left with just the numbers related to the advertising. And that's the number that makes Neilson money and the number stations pay money for. And yes, you skip ads on your DVR, which pull down those C3 numbers because it lowers the viewers for the advertising.
And that's because the largest source of income is advertising. Sure they get some through cable fees and Hulu and iTunes/Amazon/DVD etc. sales, but that's a tiny fraction of advertising.
CBS managed this season to convince advertisers to pay the C7 rate rather than C3, because well, it more accurately reflects today's lifestyle of people who record a show and watch it later in the week.
And that's all that matters. It doesn't matter if you can find 100,000,000 people to watch a show - if it's not reflected in those 100,000,000 people watching the ads.
It also brings up cord cutters who prefer to download their TV programming from torrents and such - as far as the industry is concerned, they don't care because those people don't add to advertising ratings.
Even under the new system - the new system just means that Neilson can more accurately measure their ratings, but if you're not watching the ads, it means jack squat to the producers.
So that super popular show people pirate? Guess what, the TV industry really doesn't care - you never were a "customer" and it doesn't matter if only 1M people watched it on TV while 100M people watched it off torrents - if those 1M people can't justify the ad rates and production costs, it's getting canned. The 100M other people? Too f'in bad - if it was that good, they should've watched it with ads.
If you ever wondered why worrying over TV piracy has subsided, that's one reason (who cares about pirates - they obviously don't care about their TV show), the other is they've found legal streaming to be even better. Because if they put a stream online to watch programming, they can make it such that you can't skip ads, and that's actually worth something - enough to pay for the effort of putting an online stream up. So you beat both DVR owners and appear as a hero for making a legal source available.
Bonus material - 2014-2015 TV season ad rates (30 second spot). This is what brings in the money.
http://variety.com/2014/tv/new...
You. Just. Wait.
Ironically isn't CBS the one that just launched the streaming service that you pay for, and still shows you ads?
If I could delete 3 things from all existence they would be: blah, blah, blah.
Let me introduce you to the words "gainful employment." There are very few ways of earning a living that do not require advertising your product or service.
if you're not watching the ads, it means jack squat to the producers.
The producers of the show only care tiny bit about advertising, as they get their pay up front (a TV channel/network pays them to produce the content) and from various forms of direct sales (DVD, Hulu, Amazon, etc.). Because much of the value of a show has moved from the first-run airing, networks now partner with producers to produce the show, so that the network also gets a cut of the direct sales.
So, producers care a little bit about ratings and advertising, because if nobody is watching their show, they won't get any more money to make it, but as long as enough people watch in some form that puts money in the producer's pocket, the show will still get made.
According to Nielsen the average person watches: 4 hours and 35 minutes of TV a day.
I *might* watch that much in a week. There just isn't that much worth watching most of the time. I guess I'm an outlier. I cannot fathom why anyone would give a crap about the latest Kardashian family hijinks.
What's really sad is people don't insist on ad free TV, or a 3rd party candidate...
That costs money. Watching advertising just costs time. If you have a lot of money you can trade money for time. If you don't have a lot of money you trade time for money. Simple fact is that most people either can not and/or will not pay what TV would cost if it were not ad supported. Furthermore it's unlikely to ever really be offered because there is too much money to be made with advertising.
People don't support third party candidates because the deck has been stacked by the two major parties to make it almost impossible for any third party candidate to get elected.
I have 3 more for you:
1. Facebook
2. Twitter
3. Apple, Microsoft Haters
FYI. Ads pay for this site to remain available to us.
I realize that it is all about advertising, but where do these outrageous cable fees go? If it is all about advertising, why do cable providers charge substantial fees for channel packages? Clearly, you can show more adds if you let everyone with a cable watch it.
So it must be not that simple.
If I could delete 3 things from all existence they would be:
How about Flash? Isn't that how we ended up with "analytics provider Adobe"?
I like most people, prefer my constitutionally guaranteed right to Privacy, and Freedom, to Slavery.
-- Tigger warning: This post may contain tiggers! --
If you want me to lose weight, give me a steady supply of uppers. Otherwise, you're part of the problem and not the solution and you can fuck off.
I write sci-fi for metalheads
I play video games, and I also fucking loathe "gamers".
I write sci-fi for metalheads
1. Disney 2. ESPN 3. Cuntcast
I write sci-fi for metalheads
I play video games, and I also fucking loathe "gamers".
Exactly this.
If I could delete 3 things from all existence they would be:
How about Flash? Isn't that how we ended up with "analytics provider Adobe"?
No, you can thank PDFs and Adobe Reader for that.
Flash is at least a useful tool.
I am curious how many people watch the commercials. Is there a Nielsen (not Neilson!) for those?
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
I download TV
So no-one will track me
Burma Shave is old
Calling someone a "hater" only means you can not rationally rebut their argument.
Meh. When Netflix starts showing ads, I'll just stop using it. No problem.
From my point of view, there are two problems. The biggest one isn't the ads themselves, but the tracking that is used with them. That needs to die a fast, painful death. The other problem, which is about the ads themselves, is that advertising is ubiquitous. When you can't even take a piss in many public restrooms without having to look at another damned ad, it's no mystery why people want to see advertising itself die.
people are no doubt running to the store to pay for a roll of tinfoil with a Bitcoin, but it's really not the Orwellian nightmare that you might expect.
Wait a second. You can't call people who object to tracking paranoid because the tracking is provably being done. Why do you think people who object to being spied on are somehow nutty for objecting to it?
...with my CRT TV and converter box, plugged into an antenna.
Twice this year we've done the Nielsen week-long rating. Our TV viewing comprised 15 minutes of the noon news, and an hour of "Mr. Selfridge", "Downton Abbey" or "Call the Midwife" on PBS. I think they sent it to us again to see if we were lying. Nope. We don't have cable; we pay to have trash hauled out, so why pay to have it delivered?
"57 channels and Nuthin On."