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Why the Time Is Always Set To 9:41 In Apple Ads
jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.
Comment removed based on user account deletion
That's some quality editing there, Slashdot.
So is it 9:41 or 9:42?
(Yes I RTFA. Subject line doesn't match the summary.)
Whoop-de-fucking-doo!
I now recall why /. fell off the list of sites I check regularly.
It's not "Apple's Scott Forstall," it's "Scott Forstall, formerly of Apple." And I agree this story is not really 'stuff that matters.'
"Who are you?" "No one of consequence." "I must know." "Get used to disappointment."
There, saved you a click.
42 is the answer, and apparently the question was 'When are we going to see the iPhone?
So time stopped for Apple at 9:41? Very interesting!
If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements.
And if you haven't looked, carefully or not, it still has.
This post contains no rudeness or derision of any kind. All arguments are friendly. Terms and exclusions may apply.
9:42 may be good enough for the masses but for the elite only 13:37 will do. And that's why the elite chooses Free as their ISP.
Because someone has OCD.
Who the fuck cares?
This kind of trivia belongs on a gameshow, or in skymall. News for no one, stuff and nonsense.
Jesus fucking christ, is this like religious symbolism for pathetic corporate fanboys or what? "Yeah, this recurring 9:42 archetype helps reinforce our iPhone creation narrative". One of the worst stories I've ever seen on Slashdot.
Here's iWatch. It's set to 10:09.
http://www.apple.com/ca/watch/
If you have looked carefully ... in Apple advertisements.
You really need to get a life.
NOW we know why Apple always has problems with daylight savings time and leap years...
Browsing at +1 - no ACs, I ignore their posts. So refreshing!
I can go to bed tonight and finally get some sleep,
Not so fast yayoubetcha.
If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.
You can sleep when you're done explaining.
Because 9:11 would be creepy.
Because 6:40 and I'm still sleepy
Because 6:66 is an impossible time
Into the lake of fire
You'd do it for just one more buyer
Driven by greed,
Then to make your numbers go higher
Composed on the spot in all of five minutes. Judge accordingly, "istartedi" but I'll disown it.
A number of similar articles have revealed more tidbits of Apples' Jobs-worship culture recently.
Taken one by one, they just come across as nice gestures to honor the company's co-founder. Additively they're starting to become really, really weird.
When Tim Cook dropped the bomb during his Charlie Rose interview that Jobs' office is maintained exactly as it was before his death, sealed, undisturbed - it raised an eyebrow.
The entire affair reminds me of the religion that pulp science fiction author started - the one with an office maintained in his honor at all their locations. You know the one. I suppose next we'll discover there is a Steve Jobs alcove located in the rear stockroom of all Apple stores.
Look, I got my first Apple product in 1983, and own quite a few current models at this time. But... admiration is one thing, hero worship is quite another. No thanks.
THIS SPACE INTENTIONALLY LEFT BLANK.
so.fscking.what?
Maurice W. Hilarius Voice: (778) 347-9907
As a former Apple employee I was taught to set the time of an apple product to what time the slide was scheduled to be presented in the keynote.
News for nerds, stuff that matters.
1. Its the Illuminati.
or,
2. http://www.snopes.com/business/market/clockhands.asp
prefer 4:20.
Read before you post.. Lemming
... effort into the things that matter. Bah.
Next up, Slashdot introduces inline pictures in comments, so we can post WTF gifs.
That's easy. You're in the wrong timezone.
If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.
You live in [counts on fingers]... North Korea?
You are in a maze of twisty little relative jumps, all alike.
Seriously... if its someone's job to make sure that the time is consistent across all adds and product unveilings, they have too much free time.
I think it's a count down...
What happens at 00:00?
iPocalypse!
You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
The only interesting part of this is to see what they do with their watches which are traditionaly set to 10:10, from I quick google it seems this is the case for the iWatch also.
JCST (Jobs Coffin Standard Time)
We all knew it was becoming an organized religion...
What a load of crap. Who cares that the ads have in-built Jobs worship. We all know it's a cult. This is just more proof.
9:41 is almost the canonical time for a clock run out of battery since that's when the hands are close to the apex of opposing weight on the clockwork. If the clock shows 9:41 on each announcement, chances are that it's simply dead.
That a company does this I find it excruciatingly sad.
Such activity wastes precious minutes of productivity that could be spent toward a new and Insanely Great product, but is just wasted in a cacophony of nostalgia that spirals into oblivion, the /dev/null.
Apple is like a "glider" lofting above the earth and waves seeming to float free eternal yet will be caught by gravity and pulled down to hell and destruction.
Sad.
It is because Apple has been unable to get the clock to go and so it only posts one time and Apple fanboys are expected to adapt. It only becomes an difficult during summer time where the clock cant go back or forward. We learnt to programme a clock at high school in the early 1980s I wonder why Apple can't do it 30 years later/
should be 09:12 PM - that's 21:12!!
oh man what a great suite of songs.
"Attention all planets of the Solar Federation,
Attention all planets of the Solar Federation,
Attention all planets of the Solar Federation,
We have assumed control,
We have assumed control,
We have assumed control..."
(that's 7*3 and 4*3, 21 and 12 again!)
Russia has just announced that the times 9:41 and 9:42 are banned as promoting sodomy.
New clocks must be designed so that upon reaching 9:40 they advance directly to 9:43. Unfortunately there will be a transition period where gay fascist clocks are still in wide circulation. Patriotic Russians around such a clock while it displays 9:41 or 9:42 are advised to defend themselves from the homosexual propaganda by deeply meditating on the manly deeds of Vladamir Putin.
I stole this Sig
So in the future now we know we can skip the first 40+ minutes of the talk if all we want is to know about the new product. ... as if I'd ever buy one anyway.
This is another example of Apple's attention to the small details of how they do things. Little things add up to create the overall brand image. Apple's attention to detail in the packaging of their products is a good example. People only "unpack" their products once but apple considers that part of the experience of owning their products.
there's a couple of slides later on in the same presentation that clearly state 9:41. Unless they were live edited back into a running presentation, I suspect the 9:41 predates this...
Next announcement... Today, Apple invents the first phone that can display the time in realtime!
Way to prove Apple people aren't psychotic, obsessive cult members. Maybe they should put this level of effort into making their new products not complete bombs.
The iPhone was released in 2007, which is Juche year 96. So from now on I'll pretend the current year is '96, though I maybe would have liked 93 or 91.
What part of "The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41" got past ya?
I mean, you obviously RFTS, since you partially quoted that sentence.
I've seen this story pop up all over the place in the last week - it's a fucking Apple marketing meme and you've swallowed it hook, line and sinker