Mozilla Updates Firefox With Forget Button, DuckDuckGo Search, and Ads
Krystalo writes: In addition to the debut of the Firefox Developer Edition, Mozilla today announced new features for its main Firefox browser. The company is launching a new Forget button in Firefox to help keep your browsing history private, adding DuckDuckGo as a search option, and rolling out its directory tiles advertising experiment.
I sincerely hope this is optional.
Not all of us are willing to accept ads. Especially not from the open source browser which is supposed to help be more private.
What is Firefox thinking? From the last paragraph in the article: "Firefox users should 'expect a lot more experimentation in advertising,' Mozilla Senior Engineering Manager Gavin Sharp told VentureBeat."
Netscape was dead in 2004. IE was closing in on 90% market share by the end of 2000.
I remember finally making the switch to IE from the Netscape 4.76 series that summer after my friend asked why I didn't use IE and showed me it was better. To be fair, IE had surpassed Netscape at that point. I believe that was IE 5 or 5.5. Prior to that Netscape was better hands down but it stagnated after Netscape 4.
(I don't need a button to help me forget things!)
How about Safari?
They added two new features:
1. A "Forget" button for your privacy, and
2. Ads, that remember everything forever.
Sounds like a case of giving with one hand, and taking with the other!
...and stay with Pale Moon.
At the very least I'm disabling automatic updates on Firefox.
Please look into Pale Moon.
Built from Firefox sources, it is the closest thing to the lightweight and flexible browser that Firefox promised to be that I'm aware of.
Linux, Windows, Mac, Android, etc.
Kid-proof tablet..
Your stunning eloquence has me convinced. Sign me up!
Think of it as Imodium for the Internet.
The Advertisements may be disabled in the preferences. They're trying to diversify their revenue which currently is mostly Google. Over the last few releases they've been highlighting the various privacy features and ideology Firefox has in a bid to differentiate themselves against Chrome, so it' a little Ironic to see this Ad compromise.
The Ads only occupy unused thumbnail tiles i believe..so it's not obtrusive. As long as us techies can turn it off, I'm happy. Everyone else will hardly notice, and it'll pay the Mozilla devs.
> What is Firefox thinking?
I suspect they are thinking that it sure was nice to have Google paying them millions of dollars for so long, but with Chrome already having twice as many users, Google won't need to keep doing that. They've built an organization that has expenses in the hundreds of millions. Close to 90% of that is for using Google as the default search. Right now, Google has the power to make the Mozilla foundation vanish. That means, of course, that Google can exercise power over them just by a vague threat, or even simply expressing displeasure with a Mozilla decision.
Each November the foundation releases their financial statement. When preparing this financial statement and the last one, they must have seen that the reliance on Google is a problem. They made some small deals with other companies, like including Bing as an _option_ users can set as their default search, but the other deals don't come close to covering their expenses. So to stop being completely reliant on Google, they need some other revenue stream. Somebody sketched a proposal for how they could run ads in a fairly unobtrusive way, in a way that doesn't seem sneaky or underhanded, and that revenue could cover their expenses.
I don't want ads in my browser. I think clumsily adding ads to Firefox could backfire in a huge way. I also think it would be stupid for the Firefox devs to NOT be looking at clever ways to include fairly acceptable ads, new ideas on how they could generate ad revenue if needed without pissing everyone off.
It CAN be done, and even without being all too clever. Slashdot users are generally less tolerant of ads than the general population, yet there are ads here. We deal with it in one way or another and those ads make money. If Firefox can find some elegant ways to place ads and avoid being dependent on Google, they would be smart to at least have that _plan_ ready in case Google stops paying.
Again, I don't WANT ads in Firefox. I also don't WANT to die, but I do buy life insurance so my family has some protection if that happens.
Sounds like a case of giving with one hand, and taking with the other!
Advertizing a free handjob, while it is actually a part of a reach-around.
Mit der Dummheit kämpfen Götter selbst vergebens
DDG's search has become very close in quality to Google's these days, so whatever the reality of their privacy protection claims at least they no longer have reduced functionality compared to the market leader.
They are a worthy competitor on the merits now in a way they were not even 1 year ago.
Do what thou wilt shall be the whole of the Law