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The iPad Is 5 Years Old This Week, But You Still Don't Need One

HughPickens.com writes: Five years ago, Steve Jobs introduced the iPad and insisted that it would do many things better than either a laptop or a smartphone. Will Oremus writes at Future Tense that by most standards, the iPad has been a success, and the tablet has indeed emerged as a third category of computing device. But there's another way of looking at the iPad. According to Oremus, Jobs was right to leave out the productivity features and go big on the simple tactile pleasure of holding the Internet in your hands.

But for all its popularity and appeal, the iPad never has quite cleared the bar Jobs set for it, which was to be "far better" at some key tasks than a laptop or a smartphone. The iPad may have been "far better" when it was first released, but smartphones have come a long way. The iPhone 6 and 6 Plus and their Android equivalents are now convenient enough for most mobile computing tasks that there's no need to carry around a tablet as well. That helps explain why iPad sales have plateaued, rather than continuing to ascend to the stratospheric levels of the iPhone. "The iPad remains an impressive machine. But it also remains a luxury item rather than a necessity," concludes Oremus. "Again, by most standards, it is a major success. Just not by the high standards that Jobs himself set for it five years ago."

43 of 307 comments (clear)

  1. I prefer a tablet for some things to a smart phone by cruff · · Score: 5, Insightful

    Playing Angry Birds is much nicer on a larger screen, and DSLR remote shooting is also much easier with a large screen. With tablets being cheaper than smart phones, it is often a no brainer to just have one also.

  2. Juuust Right by Anonymous Coward · · Score: 5, Insightful

    Because I want to watch videos, view maps, view pictures, read stories, etc. on an itty bitty screen.

    Tablets are perfect for quick, portable interaction with the internet...email, web, apps like weather, video, etc.

    Phones work, too, but only in a pinch.

    Tablets aren't to big. They aren't too small. They are juuust right.

  3. Who cares? by Anonymous Coward · · Score: 4, Insightful

    "Just not by the high standards that Jobs himself set for it five years ago."

    Jobs is dead, and Apple just announced the highest profit for a quarter for any company ever.

    They're crying all the way to the bank. =p

  4. Re:I prefer a tablet for some things to a smart ph by ganjadude · · Score: 2

    agreed. gaming on the tablet is generally a much better experience over a phone, but with touchscreen laptops, and convertibles a standard tablet isnt for me. I had a kindle fire HD running CM but i found more and more it just sat collecting dust.

    --
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  5. Re:I prefer a tablet for some things to a smart ph by BreakBad · · Score: 5, Informative

    The portability is nice in the working environment in many situations. Running around 'the factory floor' with a laptop is too clumsy, and fab phones are still to small to view complicated interfaces. I'd like to see kiosks in more coffee shops and fast food places utilize tablets. Also when an intruder breaks into my home I find slugging them with a tablet would be far more effective than hurling a phone at them. I've used it as a snow shovel as well, imagine shoveling snow with a laptop or phone!

  6. iPad is a luxury? by OzPeter · · Score: 5, Interesting

    How come an iPad is a luxury, but a $700 smart phone isn't?

    I make perfectly fine phone calls on my old RAZR 3

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    1. Re:iPad is a luxury? by SecurityGuy · · Score: 4, Insightful

      A $700 smart phone is, too. Here in .us, a lot of the price is buried in your 2-year contract, so people see it as a $200 smart phone.

      Calling it a phone is also a misnomer. It's a small computer that also makes phone calls. If all you want to do is make phone calls, buy a dumbphone. Having a moderately powerful, always connected computer in my pocket is nice--but admittedly, it's still a luxury.

    2. Re:iPad is a luxury? by Carewolf · · Score: 2

      A $700 smart phone is, too. Here in .us, a lot of the price is buried in your 2-year contract, so people see it as a $200 smart phone.

      Calling it a phone is also a misnomer. It's a small computer that also makes phone calls. If all you want to do is make phone calls, buy a dumbphone. Having a moderately powerful, always connected computer in my pocket is nice--but admittedly, it's still a luxury.

      $200/month phone.. Oh you get one for free every two years, assuming you pay us $2400.. Yeah..

    3. Re:iPad is a luxury? by schlachter · · Score: 3, Interesting

      I hate it when people say the iPhone costs $200. I obviously does not. It costs between $650 and $1,050 depending on model. The phone company will let you put $200 down if you agree to finance the rest through them for 2 yrs.

      When I leased my car for $0 down, my car was not free. I have 2 yrs of payments to make on it.

      --
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    4. Re:iPad is a luxury? by kamapuaa · · Score: 2

      Nonsense. Every carrier offers a bring-your-own-phone plan, and T-Mobile doesn't offer a discount, they just don't offer a subsidized phone option at all. WTF why are you ranting about something you clearly know nothing about?

      --
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    5. Re:iPad is a luxury? by ranton · · Score: 2

      Calling it a phone is also a misnomer. It's a small computer that also makes phone calls.

      They are still called phones because that is the primary reason most people carry them around. It may not be what they use it for the most, but it is still the core reason a person owns it.

      Everyone basically needs to have a cellphone in today's world unless they want to deal with many social obstacles. If they have to carry the thing around anyway, why not use it as a computing device as well? The core reason they have the smartphone is still so they can call people and receive calls; they simply have found other uses for it as well.

      When someone buys a tablet, the core reason is for a computing device. That is why they are far different than a smartphone, and are more readily considered a luxury than a smartphone is.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
  7. Ipads last A LOT longer by alen · · Score: 4, Insightful

    people replace phones every two years. you can keep an ipad at least twice as long. I have an ipad 2 i bought on launch day with a cracked screen that i plan to use for at least another two years if nothing else as a cheap ereader to carry tech books around.

    i will probably buy a refurb ipad air 2 this year when the new version comes out and keep it another 4-5 years as well

    1. Re:Ipads last A LOT longer by chispito · · Score: 3, Insightful

      Just because your contract is up does not mean you need to sign a new contract to get a new phone. If your phone wears out faster than your tablet, that is because you are carrying your phone every day, constantly cycling the battery. Your phone really is nothing more than a small tablet with more wireless options.

      --
      The Daddy casts sleep on the Baby. The Baby resists!
    2. Re:Ipads last A LOT longer by cheesybagel · · Score: 2

      I've had the same phone for 5 years.

      Keeping up with the Joneses is overerated.

  8. Tablets in Niche Markets by handy_vandal · · Score: 4, Insightful

    A client in the construction/demolition industry tells me that tablets are popular with those guys.

    --
    -kgj
  9. And it's ok to admit Jobs was wrong, too.... by King_TJ · · Score: 4, Insightful

    I happen to be one of the people who admires many of Jobs' business decisions and ideas. But he was also known to "overshoot" reality at times, with expectations that went beyond what was reasonable.

    I think he was desperately looking for solutions for a "post PC" world, where people would give up traditional computers, in exchange for a superior device. (After all, in the sci-fi "Star Trek" universe, nobody was carrying around a laptop computer, right? The computer was just built in to the environment so you could speak commands to it.)

    I really like my iPad, especially since I started taking the train to and from work each day in a 1 hour long commute. It's the ideal device to read the news on, check email, waste time on Facebook, play a casual game or two on, etc. But it's really just a convenience item in the modern world. It's never been anything much more than a big version of Apple's smartphone, without the cellular voice call features.

    1. Re:And it's ok to admit Jobs was wrong, too.... by smash · · Score: 5, Insightful

      For many casual computer users, the iPad is enough - they do not need a computer. It does video calls, it does email, it does internet banking. With home kit, it will be able to control things in your house. It can do minor photo cropping and effects, basic shopping lists, inventory, and with a keyboard be used for basic documents.

      For many people (Not tech nerds), this is all they want a personal computer for. Thus, the iPad (or any other tablet type device) can replace it. A smartphone is simply too small to be convenient for a lot of those things.

      The flip-side to the things it can not do is the lack of malware, great battery life and silent operation.

      --
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  10. Re: You probably have one, though... by ganjadude · · Score: 4, Interesting

    occupy was protesting.... well everything. there was no one thing that was the focus. You had groups wanting the government to wipe out all student loan debt. you had groups who wanted wall street people hung in the streets, and you had dirty hippies having a giant party.

    I spent a number of days there, and frankly it was a disaster by any measure possible

    --
    have you seen my sig? there are many others like it but none that are the same
  11. iPads replaced laptops for me by TheCastro1689 · · Score: 4, Insightful

    I myself had a few laptops. IBM thinkpad, that super thin light Dell of the mid 2000's, then I got an iPad. Instantly I was like, "no need for a laptop anymore," (I still had a desktop for power using and torrents) they're great. The iPad even got my mom into computers more than she ever was, internet shopping, email, imgur, etc. is all because of my first iPad. They're great devices, relatively affordable and pretty affordable on the used market. Enough people buy one every year and put them in cases that you can find super clean ones in great condition. I just think that iPads have done a lot more for kids and older parents and grandparents than any other computing device has done in the last 5 years.

  12. Re:I prefer a tablet for some things to a smart ph by buchner.johannes · · Score: 2

    Tablets are useful for reading colored PDF files (e.g. research articles), for which eBook readers are not meant (better for breakable text).If I were to buy a tablet, I would foremost go for battery life, the most important feature for reading.

    --
    NB: The message above might reflect my opinion right now, but not necessarily tomorrow or next year.
  13. Re: You probably have one, though... by halivar · · Score: 3, Insightful

    A lot of angry people, holding signs saying "I AM ANGRY AND HOLDING A SIGN!!!"

  14. Re:Not need, but useful by BarbaraHudson · · Score: 2

    So now you know why they don't put telephony capability into tablets - people won't buy both a smartphone and a tablet, but opt for just one of the two.

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  15. Re:I prefer a tablet for some things to a smart ph by MightyMartian · · Score: 2

    Can't speak for the iPad, because the only real interaction I had with one was a day with an iPad 2, which I found a bit heavy. Further, I really do dislike IOS and have since even abandoned my iPhone for a Nexus 5.

    That all being said, I do use my Nexus 7 a lot. For me it is the perfect form factor. A 10" tablet is really too big, and my phone is on the smallish size. I pretty much do all my recreational reading, and a fairly large portion of my work-related reading on my Nexus 7, and it's small enough to be rather book-like in size, but large enough that it renders PDFs, ePubs and most web pages fairly well. I'm not going to get that readability out of a smartphone, and a 10" tablet or notebook is just too big.

    --
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  16. Maybe a better reason for the plateau by John+Bokma · · Score: 4, Insightful

    Is that they don't become obsolete as fast? My mother still uses a iPad 2. I sold my iPad 4th generation to my wife's cousin, and she and I now both have an iPad Air 2. And to be honest, I just sold mine because I could, not because I needed to upgrade to the Air 2. I think the iPad 4th gen I sold will be OK for at least 2 more years. And it wouldn't surprise me if it will get an iOS 9 update. Moreover, it wouldn't surprise me if it will get an iOS 10 update as well.

  17. Need? No. Useful? Yes. by fractalus · · Score: 4, Interesting

    I have an Android tablet (which I'm using right now to enter this post) and an iPad. I've had both for years and I've done some development for them.

    People DO use these things to be productive, but they are the exception rather than the norm. Part of the challenge is that even five years in our whole thinking about what an application should be has been shaped by thirty years of desktop and laptop devices. Anything that truly needs a keyboard (like writing this post) becomes cumbersome, even with something like Swype or SwiftKey. Pens suck, unless you're using a tablet with proper pen support (Note devices are great for this) but even then, most people don't currently need a pen.

    It's not just the touch thing, though. It's really, really hard to build a good UI for a powerful app, even on a LARGE screen. To do so on a small screen without eliminating "power" features is almost impossible. And those power features are what people really need for productive work. They might only need 10% of them, but if the one they need is missing, that work has to wait until they can get to a larger device.

    I don't think this is incurable, but it's hard to argue that writing a long essay on a 10" touch screen with no hardware keyboard is fun. I know people who use an 11" MacBook Air as their primary coding platform, but I know that I'm far more productive sitting at a desk with a properly-sized monitor and keyboard. (My MacBook Pro plugs in to those things if I have to use it for any extended period.)

    Productivity is all about removing obstacles to task completion. From that perspective, tablets satisfy a very narrow slice of uses and fail miserably at the rest.

    For non-productive tasks, though... I can sit on the couch and look up stuff while watching TV (for those few things I still watch on TV) and the tablet is far more portable for movie-watching, news reading, and light emailing than a laptop, without being as constricting as even the biggest phones are. I don't carry one everywhere but it's definitely one of the things I think of as I'm walking out the door. My kids love tablets (so I regulate their time on them) and being able to video chat with family is a slam dunk.

    You don't NEED a tablet but they are useful. They make excellent primary computing devices for people who ONLY have light computing needs. My late 87-year-old grandmother-in-law couldn't use a computer all that well but she rocked on her iPad.

    --
    People are never as simple as their stereotypes. This applies equally to Christians, Muslims, and Emacs-lovers.
  18. There's a lot we don't "need" by OldSport · · Score: 4, Insightful

    I'd say many if not most people who have smartphones don't *need* them either. If you have a job that has you on the road constantly, working offsite, etc., then you may need one, but a dumbphone is perfectly sufficient for the average person. We've let companies with slick marketing campaigns convince us that we need a LOT of stuff we actually don't need.

  19. iPad 2 Makes For Great Alarm Clock by __aaclcg7560 · · Score: 2

    My iPad 2 makes for a great alarm clock with an air raid siren that's hard to ignore at 4:30AM.

  20. Jack of all master of none by Cro+Magnon · · Score: 3, Insightful

    My iPad is more portable than a laptop, but my iPhone is much better. My iPad is better for book-reading than phone or PC, but a Kindle beats it. If I'm in a hurry, I can post to a forum or answer email on it, but my laptop is better. There are a few games that I play on the iPad, but that just puts it in the "fun toy" category.

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  21. You don't need one? by flopsquad · · Score: 4, Insightful

    I need my iPad. For me, it is excelling in a critical role that neither phones nor laptops can fill. As a performing musician, I post the iPad up on my mic stand, and the access to music and lyrics triples (or more) the range of songs I can play. Granted, my use case isn't the most common. But there are actually tons of musical performers, and IME they're increasingly turning to tablets to replace sheet music and chord charts.

    --
    Nothing posted to /. has ever been legal advice, including this.
  22. Re:I prefer a tablet for some things to a smart ph by tysonedwards · · Score: 3, Interesting

    It is also worth noting here that there is more to this market equation than *just* Tablet vs. Smartphone. Since Q4 2013, Non-Windows Tablets have surpassed the PC (Windows, Mac, Linux, ...) Quarterly Sales Figures. When one factors in devices like the Microsoft Surface, the Fujitsu Stylistic, Motion Computing, and various other Windows-Only brands, said lead of Tablet PC Devices grows further at the expense of traditional Desktops and Laptops.

    One doesn't need to crush Cell Phones or even continue exponential growth to be successful in what Jobs described as the "Post PC World" as Oremus writes in his article. Apple secured for themselves what is effectively 35% of a wholly new market over the past 5 years, where they've previously only been selling 5m PCs a quarter. Other manufacturers like Samsung and Asus too have managed to secure quite large cuts of this new market, as have various "crapgadget" manufacturers for what it's worth. (PCs too have crapgadget manufacturers, so that doesn't feel too much like a new development)

    The fact of the matter is that pressure from Android and iOS has pushed Microsoft to take some very exciting risks as of late, and as such are now looking like they may again be a legitimate competitor in both landscapes that are being increasingly pressured by the likes of ChromeOS, OS X, Linux, Android, iOS, Thin Clients, People staying behind on old versions of Windows and the like.

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  23. You've got it backwards... by Kazoo+the+Clown · · Score: 2

    It's the SMARTPHONE that's not the necessity. For >$80/mo given the data plan, I just don't need it. My iPad I pay for once, and can wifi from then on with it. When I need a mobile phone, I have a pay-as-you-go dumb cel phone that costs me $100/yr.

  24. Re:I prefer a tablet for some things to a smart ph by tlhIngan · · Score: 4, Insightful

    It is also worth noting here that there is more to this market equation than *just* Tablet vs. Smartphone.

    Indeed.

    Steve Jobs didn't envision in a "Post PC" world that the PC would be dead - he noted there will always be a PC, just that they would do things more suited to a PC than trying to clunkily adapt when forced into situations they were not designed for.

    You have a smartphone, you have a tablet, and you have the PC. The deal is that each does stuff better than the others. What we used to do clumsily on PCs we did better with tablets and smartphones.

    I mean, people like to watch TV away from the TV - pre-iPad, that meant having to watch on a laptop or a phone. The phone was too small, the laptop too big and heavy and uncomfortable.

    Or read a book - you could use a Kindle which works, except when you need color Read it on your phone or laptop is not very appealing.

    There is not one device that's perfect for all tasks. There are things a smartphone will do better than either a tablet or laptop. There are things a tablet will do better than a smartphone or laptop. And there are plenty of things a laptop will do better than a tablet or smartphone. Sure you can substitute one for the other, but the end result is often sub-par.

    Jobs even did the mandatory car analogy - the PC is a truck - a very versatile vehicle that can do tons of things, but to be honest, there are times when a car is far better. And it's why we have a variety of vehicles out on the roads - each has their own place. Sure they could all be replaced with trucks, but the truck can be quite subpar in some respects over a car. Doesn't mean in a "post-truck" world you get rid of all trucks - no, that's stupid. It just means you now have vehicles more suited to different activities.

  25. Re:SSD Netbook by fremsley471 · · Score: 3, Interesting

    Is it the Linux SSD? Many versions of Asus eee, some outlived their welcome. I purchased mine in July 2008, used it for a long, working holiday and it was faultless. Powered an external dvd, watched films, and generally all things that were expected of a proper computer. Writing for a long-time on the keyboard wasn't easy, but that goes with the 9" form.

    A couple of years later, the web had moved on and browsing with an Atom chip became slow, then painful. Also it didn't help that Asus gave up support before 2008 finished and that the 901 Linux version was their only non-Windows netbook.

  26. Re:Not need, but useful by Cro+Magnon · · Score: 2

    My iphone fits well in my pocket. My iPad doesn't. There's no way I'm lugging a tablet around everywhere, with or without phone capability.

    --
    Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  27. Kindle != Kindle by tepples · · Score: 2

    Of course, my Nook (and I'm pretty sure Kindle these days) is basically an Android Tablet when all is said and done....

    True, Kindle Fire is a tablet running the Fire OS distribution of Android. But I think tlhIngan was contrasting tablets with the e-ink Kindle readers, which are more like the Nook Simple Touch.

  28. That's not what she said. by BLToday · · Score: 4, Interesting

    My wife loves her iPad. She doesn't get on her laptop now unless she needs Firefox to access her work's website. For everything else, she uses the iPad. Shopping, watching movies, trip planning, and so on.

    My parents can only use their iPads because they've never use a computer in their life. My mother will try to pinch and zoom on my computer monitor to make pictures bigger.

    Do they need the latest iPad every time Apple comes out with a new one? Hell no. My father is perfectly happy on his iPad 3, he gets his news, Netflix, and DirecTV app. My mother is happy on her iPad 4 because she can watch Youtube, music, and looking up new recipes. My wife is fine with her iPad Air, and she's not getting a new one because I just bought that last year.

    Only person without an iPad is me. I have no need for them, I get things done on my laptop or desktop. I don't need trimmed down apps, I do need full applications and a real keyboard.

  29. Re:Cost; exclusive applications by CastrTroy · · Score: 3, Interesting

    That's why I said they will only be around for a few more years until they can bring the price of the Surface and other similar devices down to the price of the iPad. The iPad is much cheaper if you buy the base unit with 16 GB of storage, of which, only 12 GB are free out of the box. Once you get the 64 GB version, the price starts to move a lot closer to the price of a Surface Pro. And if you have a Surface Pro, that means you have something you can use as a laptop and as a tablet. So if you're OK with just the iPad, and no laptop, then sure the iPad is cheaper. But if you're the kind of person who wants both, which is a large number of people, then buying just the Surface Pro is very cost effective.

    --

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  30. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  31. Lenovo S10 (1st edition) FTW! by kosmosik · · Score: 2

    Around 2008 when there was this all netbook craze I've owned E90x (the early one with 4GB+16GB flash storage). For the price and form factor it was OK but it had lots of flaws for me - slow processor (Atom @900MHz as I recall), small and slow storage (onboard 4GB was ok but the additional 16GB sucked) also I needed to plug wacky USB dongle to get 3G Internet acces which was inconviniently sticking out on the side. After few months I've given it to my mother so she could play Mahjong and got Lenovo S10...

    Lenovo S10 - best netbook I owned EVER. I've modified it a little - swaped hard drive for slightly faster that I've got laying around, maxed out RAM, bought big-ass china made battery (biggest possible) and expresscard 3G modem that was sticking out just about 1cm on the side. I recall this was the best portable laptop I ever owned (this was pre tablet and pre ultrabook era) - enough power to run Linux decently (Atom @1600MHz, 2GB RAM), plenty of storage (fast 320GB HDD), great connectivity with 3G Internet, 9hr battery life (YES! 9 HOURS!), most of software I use ran localy and for work I was RDPing to my workstation anyway. And it also looked and feeled great reminiscent of ThinkPad industrial design (the later S10 editions were awful).

    That was great laptop for that era (early 3G internet, pre-tablet, pre-ultrabook).

    A friend of mine still uses it.

  32. Stop liking what I don't like! by Sarusa · · Score: 2

    'I don't like tablets and don't think you should either.'

  33. MPG by fulldecent · · Score: 2

    iPad is a single-player device.

    The one in my house displays a pop-up when shoes go on sale that my wife wants or whenever a commit hits any of my GitHub projects. Multiply that by about 50 installed apps and this quickly become a device that is not fun for anyone.

    But sure, for business users and single people, it is just a big phone.

    --

    -- I was raised on the command line, bitch

  34. Re:I prefer a tablet for some things to a smart ph by JanneM · · Score: 2

    I kind of want the opposite. I've got a big, capable laptop at home, and several computers at work. When I go out, though, I'm not going to do any real programming or make a presentation or things like that when I'm at a cafe with my wife, or sitting on the train home from work. I'll surf the web, read a paper or play games. A tablet lets me do that just fine.

    A small, light laptop has too many compromises; little memory, slow CPU (that gets throttled after more than a few seconds at 100%), small screen and keyboard. And it's still much heavier than the Tablet Z I carry. The tablet is light and thin enough that I really don't notice it in my bag at all.

    We're all hunting for the impossible: a matchbox-size computer with the power of a workstation and a 40" screen. Instead we have to compromise. And we all end up with different compromises. I've even thought of cancelling my smartphone and go back to a small, light feature-phone. It's cheaper, more durable and the battery lasts for a week. Use only the tablet for apps.

    --
    Trust the Computer. The Computer is your friend.
  35. Re:Sticker shock of a new computer by smash · · Score: 2

    This isn't an iPad problem. This is an idiot parent problem.

    Laying that complaint at the iPad is like whining that you can't carry 4 people on the motorcycle you just purchased...

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.