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Microsoft Convinced That Windows 10 Will Be Its Smartphone Breakthrough

jfruh (300774) writes At the Mobile World Congress in Barcelona, handset manufacturers are making all the right noises about support for Windows 10, which will run on both ARM- and Intel-based phones and provide an experience very much like the desktop. But much of the same buzz surrounded Windows 8 and Windows 7 Phone. In fact, Microsoft has tried and repeatedly failed to take the mobile space by storm.

67 of 445 comments (clear)

  1. Breakthrough? by Flavianoep · · Score: 4, Funny

    They will have more luck if they use a axe.

    --
    Linux is for people who don't mind RTFM.
    1. Re:Breakthrough? by sycodon · · Score: 4, Funny

      This will also be the year I win the lottery!

      Come on 123456!

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    2. Re:Breakthrough? by Anonymous Coward · · Score: 4, Funny

      This will also be the year I win the lottery!

      Come on 123456!

      Who told you my password?!

    3. Re:Breakthrough? by sycodon · · Score: 4, Funny

      You have the password to the Lottery?????

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    4. Re:Breakthrough? by Anonymous Coward · · Score: 3, Funny

      No, just his luggage.

      Hail Scroob!

    5. Re:Breakthrough? by Pieroxy · · Score: 2

      I once read an article which was entitled something like "How to win more at lotery". I though it was a fake at first glance, but it turned out pretty informative.

      Yes, 123456 has the same chance of winning than any other combination. But if you win, you will share the prize with all the other people that played this very combination. It turned out the article was about choosing combinations that were the least likely to be chosen by someone else.

      I thought it was smart at the time.

    6. Re:Breakthrough? by butchersong · · Score: 3, Interesting

      Windows is doing a lot of stuff right recently. I have a secondary phone ($40 dollar nokia 635) that is Windows 10 and it is a slick little OS. When it comes to very inexpensive smart phones Windows is more pervasive than you would think. Combine Windows 10 with HoloLens and other cool projects that are actually pretty close to being commercial products and I think it would be foolish to count them out.

    7. Re:Breakthrough? by roc97007 · · Score: 2

      This will also be the year I win the lottery!

      Come on 123456!

      It has to win eventually.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    8. Re:Breakthrough? by dimeglio · · Score: 2

      What will make Windows Phone succeed is the same thing that will make OS X succeed and it mainly boils down to apps. Microsoft is trying to leverage its quasi monopoly on desktops while Apple is trying to leverage its lead in mobile to get people on OS X.

      --
      Views expressed do not necessarily reflect those of the author.
    9. Re:Breakthrough? by jellomizer · · Score: 2

      My best guess is there are a lot of apps out there with the following pseudo-code.
      If (OS_Name.contains("9")) {
            throw "YOU MUST BE USING Windows XP or better"
      }

      This is why Plan 9 OS never got popular as well.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    10. Re:Breakthrough? by cheater512 · · Score: 2

      Smart article yes, but it's still incredibly stupid to buy a lottery ticket.

    11. Re:Breakthrough? by FuegoFuerte · · Score: 3, Insightful

      How many models of phone does Microsoft make? Add to that, how many models of phones are available from other manufacturers running the Windows Phone OS?

      How many models of phone does Apple make?

      I don't think Microsoft is losing in the mobile space because of giving customers too few options.

    12. Re:Breakthrough? by omnichad · · Score: 2

      Yes, breaking through the Windows with an axe saying "Here's Clippy!"

      I think I may have just given myself nightmares.

    13. Re:Breakthrough? by sycodon · · Score: 3, Interesting

      When the lottery reaches over a hundred mill, it's fun to get a ticket and day dream. And probably a better use of a few dollars than getting a burger and fries.

      I call it, "paying the idiot tax".

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    14. Re:Breakthrough? by DNS-and-BIND · · Score: 2

      That's because you have a secure future. The people who buy lottery tickets...don't. A couple of bucks to buy some hope in a grey life? That's what they're buying. Why not?

      But let's all remember it's socially acceptable to shit all over less-intelligent human beings, in fact to deny their humanity altogether. Because what else do we say about people who buy lottery tickets, or shop at Wal-Mart?

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    15. Re:Breakthrough? by rock_climbing_guy · · Score: 2

      It reminds me of the old snarky joke, "It said requires Windows 95 or better, so I installed LINUX!"

      --
      Wh47 d1d j00 541, 31337 15n't t3h r0xor5 ne m0r3???
    16. Re:Breakthrough? by JanneM · · Score: 4, Insightful

      Smart article yes, but it's still incredibly stupid to buy a lottery ticket.

      Unless you think it's fun to play. Idle daydreaming about what you'd do if you won; the excitement as the numbers are called; the rollercoaster of emotion as you realize you may win - no you won't - oh but you did get a small price.

      It's only stupid if you see it as an investment. See it as entertainment and it's no more dumb than paying to watch a movie.

      --
      Trust the Computer. The Computer is your friend.
    17. Re:Breakthrough? by Dr.+Evil · · Score: 3, Interesting

      The impact to your life is far greater earlier in life, so buy all 40 years of tickets when you're in your early 20's.

      If you win in your 60's, the real cost is 40 years of unnecessary labour + $2,080.

    18. Re:Breakthrough? by Dutch+Gun · · Score: 4, Interesting

      Yeah, Windows has some penetration on low-end devices, but you know that's not where they really want to be.

      Interestingly enough, Microsoft is now in the same position on the phone as Linux is on the desktop. They have an extremely competent offering, but they can't seem to really break though to make significant gains in the market. As we've seen time and time again with Linux, it's not enough to offer something "almost as good" to get someone to switch. You can't even compete with "just as good". You need to provide something that's significantly better than the competition in some fashion - some significant advantage that will compel people to move from Android or iOS to Windows phones.

      In the article, Microsoft stated that a Microsoft phone would provide a "more consistent experience across smartphones, tablets, and PCs". Interestingly, that was exactly why I hated Windows 8 so much, because it was obviously a mobile UI bolted rather clumsily on top of my desktop. Windows 10 is unfortunately using the same "modern fugly" visual design, but is at least fixing the usability and integration problems. So, in theory, a cross-platform app store could end up being a win for them. If you can buy an app and run it on all three of those platforms, I could see that as being attractive for consumers.

      Another possibility is if they provide businesses some great tools to help manage mobile corporate devices. Apple has been notoriously bad at this - not sure how easy it is with Android. But for consumers? I don't know. At the moment, I just don't really see how they're going to crack into this extremely competitive market.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    19. Re:Breakthrough? by rogoshen1 · · Score: 2, Informative

      The only point I was trying to make is that people waste money on things with absolutely no payoff, all the time.

      Given the meager cost, and extremely high payoff (albeit incredibly rare odds) there are far more illogical things people spend money on. =/

      Leave it to the autists as always to not see the forest for the trees.

    20. Re: Breakthrough? by swimboy · · Score: 3, Funny

      Let me give you a hint: take statistics.

      --
      Ask me how the Heisenberg Principle may or may not have saved my life.
    21. Re:Breakthrough? by rtb61 · · Score: 2

      Due you have any idea, just any idea at all, that the income from that mom and pop add to their local community versus sending it all away to a multi-national corporation so some douche bags can wallow in billions. Wall street is nothing but psychopathic greed, main street supports the whole community that it is a part. You just come off as a typical PR liar, neither smart nor dumb just totally disingenuous.

      --
      Chaos - everything, everywhere, everywhen
    22. Re:Breakthrough? by Bing+Tsher+E · · Score: 2

      Walmart moves into small towns and runs upper-middle-class shopkeeprs out of business, because said shopkeepers have been bilking the people in their communities with irrational high prices for decades.

      Not that you know fuck all about the quality of the goods at Walmart, because you never, ever, ever shop at Walmart.

      amiright?

    23. Re: Breakthrough? by cyber-vandal · · Score: 2

      Yeah because someone with an income of $35000 in the US has exactly the same life as someone with the same income in India. Being in the top 1% of earnings is irrelevant if you live in a country with an expensive standard of living. Damn psychopaths wanting to feed their children and pay their rent.

  2. Blackberry by MightyMartian · · Score: 5, Interesting

    They can join BlackBerry in the "any day now, we'll be on top!" movement.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
    1. Re:Blackberry by geoskd · · Score: 4, Funny

      They can join BlackBerry in the "any day now, we'll be on top!" movement.

      The difference between microsoft and blackberry is:

      Microsoft is hoping for a better tomorrow

      Blackberry is still hoping yesterday will get better.

      --
      I wish I had a good sig, but all the good ones are copyrighted
    2. Re:Blackberry by phantomfive · · Score: 4, Interesting

      Blackberry is still hoping yesterday will get better.

      I don't know, have you seen the latest blackberry offerings? Also, they run Android apps, so that's something more than you get with WP10.

      Though frankly I don't see much changing for either company.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:Blackberry by grimmjeeper · · Score: 2

      I know that I'm holding out on getting a smartphone until I get one that lets me work on my documents and spreadsheets... /sarcasm

    4. Re:Blackberry by lactose99 · · Score: 2

      No innovation? There's nothing else like them in the market.

      Because the market left that space years ago...

      --
      Fully licensed blockchain psychiatrist
    5. Re:Blackberry by jellomizer · · Score: 4, Insightful

      Microsoft has to prove that they won't mess up the smartphone like they did with the desktop. Consumers who use Windows do so because they have to not because they want to. Microsoft never was able to get a strong foothold in the mobile market, because there was too much bad feeling about having to use Windows on their PC. With the problems that were prevalent during the mid-late 1990's still sticks in people head.

      Blackberry biggest mistake was not being more developer friendly. Once apple allowed for custom Apps, and Exchange compatibility, that started to put a nail in blackberry dominance.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    6. Re: Blackberry by danbob999 · · Score: 2

      Wrong, it says its market share went from 3.3% in 2013 to 2.7% in 2014.

    7. Re:Blackberry by Lunix+Nutcase · · Score: 2

      No innovation? There's nothing else like them in the market.

      So if I start a buggy whip company am I now innovative?

  3. Sounds like by rossdee · · Score: 3, Insightful

    More than enough reasons to keep Win 10 off my desktop

  4. This just in by Kjella · · Score: 4, Funny

    Company convinced of their own success, at least in their own marketing materials. News at 11.

    --
    Live today, because you never know what tomorrow brings
  5. Yet again by Anonymous Coward · · Score: 2, Interesting

    Next Year: We have a completely new api and are going to make the old one irrelevant yet again

  6. Re:MS needs to succeed by geoskd · · Score: 4, Insightful

    Apple is just ... Apple.

    Apple: the 800 Lb niche player...

    --
    I wish I had a good sig, but all the good ones are copyrighted
  7. If it can run some win 10 apps by Billly+Gates · · Score: 3, Interesting

    Universal apps are what might make or break Windows phone 10.

    The OS really is good. It is light, intuitive, and bug free. With no apps and a requirement for developers to write to 2 different operating systems with niche market shares hurt both.

    1. Re:If it can run some win 10 apps by CastrTroy · · Score: 2

      If they were really smart, they would buy out Xamarin, or use similar technology so that apps written for Windows Phone, and Windows App store would also work on Android and iOS. That way you could write the code once, and have it run on everything including Windows Desktops, Windows Tablets, Windows Phones, Android Phones and Tablets, and iOS. You could even share a lot of the code and make an native Windows Desktop interface if you wanted to sell the application through your own channels for the Windows Desktop. Currently it's kind of a mess having to use different code for Windows, Android, and iOS.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    2. Re:If it can run some win 10 apps by Rob+Y. · · Score: 2

      And if they were really smart, they would include tools in there so that existing WIN32 code could be re-purposed for use in jump-starting an app in the new platform-agnostic toolset. Existing WIN32 code is their biggest asset, and from Windows 8 on, they've done their best to piss on it - and the developers that spent years writing it. Big mistake.

      --
      Posted from my Android phone. Oh, I can change this? There, that's better...
  8. Re:I hope they suceeed by geoskd · · Score: 3, Insightful

    there are a lot of companies that like sticking it to Microsoft.

    Gee, I wonder why.

    --
    I wish I had a good sig, but all the good ones are copyrighted
  9. They still don't get it by janoc · · Score: 3, Interesting

    "... and provide an experience very much like the desktop"

    Which is exactly what people don't want.

    Microsoft should finally pull their collective head out of their backside and stop making everything into a PC with Windows. A phone isn't a PC, it isn't used in the same way, so a "desktop experience" is very counterproductive on a phone.

    One would think that they have learned something already ...

    1. Re:They still don't get it by narcc · · Score: 3, Interesting

      Which is exactly what people don't want.

      Speak for yourself.

      The more "PC" like my mobile devices get, the happier I am. A Surface Pro is far more in-line with the wants and needs of the average user than is a Kindle Fire or an iPad. I would hope that this would extend in mobile phones as well. They're one of the few companies with an offering that could make me give up my BlackBerry.

      The computer in my pocket should be a computer. Android, while popular here, can't even handle simple task-switching.

    2. Re:They still don't get it by narcc · · Score: 2

      I want to do simple things like switch between tasks. I'm not in the minority here. Lots of people want that feature. Think: "Can I deal with this notification and get back to my game?"

      Android, obviously, can't handle that. Most of the time, it just closes the other program when you change tasks. There's no warning, and nothing you can do to stop it. It drives my wife crazy. She was spoiled by her old PlayBook, which could not only handle task-switching, but true multitasking.

      I want my phone to just work and not require constant maintenance.

      Me too, which is why I own a BlackBerry. Android, as you know, still requires constant maintenance. Between the malware and other issues, it's no wonder the most popular non-game apps for Android are maintenance programs.

    3. Re:They still don't get it by LinuxIsGarbage · · Score: 3, Interesting

      Which is exactly what people don't want.

      Speak for yourself.

      The more "PC" like my mobile devices get, the happier I am. A Surface Pro is far more in-line with the wants and needs of the average user than is a Kindle Fire or an iPad. I would hope that this would extend in mobile phones as well. They're one of the few companies with an offering that could make me give up my BlackBerry.

      The computer in my pocket should be a computer. Android, while popular here, can't even handle simple task-switching.

      Speak for yourself. The average user wants a device that "just works". Something one can pull out of a pocket or back, press a button and have it do what they need done (looking something up on the internet, read the message from their grandmother, see their next meeting, what have you. A technical user might want to have the power of installing Adobe Flash or tweaking their registry to allow focus-follows-mouse or three versions of Firefox or an ssh client or vim or what have you.

      If I want the power of a PC, I use a laptop or desktop. I want my phone to just work and not require constant maintenance.

      Indeed. Remember "back in the day" when a Personal computer was a complicated, almost workstation like machine requiring high maintenance, but very powerful. As well there were "home computers" which were less powerful, but much easier to use: Slide the program cartridge in, turn it on, have fun.

      Eventually home computers disappeared, and every Luddite and their mother had a PC. Then the calls started flooding in. The inability to do basic tasks, being easily tricked by malware, etc.

      Mobile platforms bring back simple, straight forward approach that many users need. For many people all they need to be able to do is surf the web, check their email, and check facebook. Platforms such as iOS and Android excel at this. All the better for those users to use those machines, as long as higher performance PC's (Windows/OSX/Linux) exist for heavy lifting.

      More and more on trips I pack my Android tablet and leave my laptop at home. Easier to fire up at the airport departure lounge, on the plane to watch a movie, or in the hotel: laptops usually involve hauling out all the accessories, cords, wait for it to boot, etc, while a tablet will immediately wake from sleep and sip battery. Smartphones also excel at being able to last all day on a charge, yet alert you instantly when you have a new email or other notification. That said I'd be at a loss without my i5 desktop at home.

  10. Define 'desktop' ... by gstoddart · · Score: 4, Interesting

    It too me a day or so to remove the crap from Windows 8.1 to make it look like an actual desktop.

    So windows 10 will, what, be just as broken as the desktop was in Windows 8.1? Or it will try to suck less and be less like a tablet experience?

    At this point, I'm forced to conclude (from a week or so of running my new Windows 8.1 machine) that most of the decisions Microsoft has been making indicate they no longer know how to write a UI for a desktop, and they're entirely focused on writing only stuff for tablets.

    They keep betting they're going to be successful on the phone Real Soon Now ... and they're so busy playing catch up they might need to worry someone is going to come out with the next new thing before they can put out a copy of what everyone else has had for years.

    So the same experience on a Windows 10 phone as a desktop? That's based on giving you a crappy experience on the desktop.

    --
    Lost at C:>. Found at C.
  11. Did A Comedy Central Piece hit /.? by Gr8Apes · · Score: 3, Interesting

    I can see a new hilarity meme - "This is the year of the windows phone!", to go along side of "This is the year of the Linux Desktop", or "The year of Net Neutrality"..... wait, we got that one!

    --
    The cesspool just got a check and balance.
    1. Re:Did A Comedy Central Piece hit /.? by omnichad · · Score: 3, Funny

      Maybe Charlie Brown will finally kick that football...

  12. Try and try again. by Frobnicator · · Score: 5, Informative

    It is actually kind of sad if you know their history.

    Back in the day they were competing with Palm, and had Windows CE and Pocket PC 2000. When PocketPC 2002 came out my employer switched over from Palm and I got to rewrite a bunch of tools. They did pretty good for a while with Mobile 2003, and Windows Mobile 5. It knocked Palm down several notches in the mobile market, with Palm losing value and getting bought out in 2005.

    The fun thing about that era is that there were phones with PDAs in them, you can go back to "Pocket PC Phone Edition" for that. Each version of Windows Mobile supported running in phones, but they never took off.

    The iPod was getting some power and some apps, but I loved that with a single CF card I could have my entire music library on my device; the Axim x51v used the same audio chipset as the iPod of the era coupled with better playback software where you could mix and such. It also offered all kinds of apps making the device useful for the other common tasks of the time like calendar, email, and web over both wifi and bluetooth.

    Again you could get phones running WM5 and WM6 with all their apps, and in late 2006 they had 51% of the market. Blackberry had 37%, Palm was 9%, and Symbian at 9%.

    Then came the iPhone. At the time I didn't really see the reason for the hype, when it came to processor power, memory, and even 3D graphics the iPhone was less powerful than my Windows 6 phone.

    As the numbers came back, iOS rose and WM feel by the same percent; the other companies were flat in market share. By early 2007 Windows Mobile drooped to 42% and iOS was at 11%. By 2008, WM had 29% and iOS 19% and Android had entered at 2%. By 2010 Windows Mobile devices had dropped to 7% market share, Blackberry had dropped to 25%, Palm to 3%, and Symbian at 2%.

    Phones running Windows Mobile continued to exist, but that's about it. Three more versions of Windows Mobile, the three editions as Windows Phone, they have never been able to get their market share back anywhere near 2006 levels.

    --
    //TODO: Think of witty sig statement
    1. Re:Try and try again. by Andy+Dodd · · Score: 2, Interesting

      I am currently an avid Android user.

      I used to be an avid Windows Mobile user. WM5/6 were actually, when they existed, the MOST power-user/business-friendly mobile OSes out there. They were more geek-friendly than any of the horrifically locked-down "Linux-based" mobile OSes.

      Then Microsoft dropped WP7 on the world - an OS which was unusable for nearly 100% of the core WM5/WM6 user base. At the same time, Android was coming onto the scene, which had everything that WM5/WM6's core user base wanted. MS never recovered, they utterly screwed up. NEVER alienate the majority of your core user base, even if it's trying to reach a "new" audience - especially when the "new" audience you're targeting is already drooling over a competitor (Apple).

      --
      retrorocket.o not found, launch anyway?
    2. Re:Try and try again. by Pieroxy · · Score: 4, Informative

      WM 5/6 was a piece of shit of a great magnitude. You mush be some kind of shill to even pretend it was worth anything. You had to reboot the phone basically on a daily basis to get anything running. The second day the photo app would stop working, the next one the alarm clock and the third day your phone would not even ring when called. I got several of them at the time.

      Not mentionning you had to spend your days in the task manager killing the apps that you launched during the last hour to get back some memory and hope to run other apps.

      Ah, and updating the OS or apps for that matter would take 205 steps on your computer.

      I got an iPhone 1 (a gift) in early 2008 and the difference was just that the shit was working. It was inferior to both my former windows phones in terms of spec (ALL of them save the screen size) but the shit was just running smooth. What a relief! I remember the firs time I updated iOS. I realized the phone had been running for TWO MONTH without a reboot. Whishful thinking coming from WM5/6. And it didn't even have apps !

      To all the naysayers that will deny Apple their "revolution", man, there was one and of a great magnitude. But it was not the hardware. It was software that worked on the hardware. This made all the difference.

    3. Re: Try and try again. by Bacon+Bits · · Score: 2

      And it's important to note that, by and large, iOS devices still cost more and do less while being pretty. They have much better processor and graphics hardware today, relatively speaking, but they're still a small market segment overall. It's just that individually, each phone holds a large percentage of the marketplace.

      --
      The road to tyranny has always been paved with claims of necessity.
    4. Re: Try and try again. by vux984 · · Score: 4, Interesting

      The iPhone when it came out was far less useful than any of the windows phones, but it took off because it cost more, and did less, while being pretty.

      Nope. Multitouch was simply worlds better than stylus + soft or slide out keyboard.

      "Visual voicemail" or whatever it was called kicked the ass out of dial-in voicemail which was still the default on windows mobile devices.

      And the whole UI being designed for touch instead of stylus made it a LOT easier to use.

      Yes, you definitely gave up lots of functionality in terms of the iphone not having stylus, and only being able to interact with it with your fingers; editing a spreadsheet on an iphone 3G was terrible compared to Windows Mobile 5/6... but making a call or appointment or sending a text message was orders of magnitude better.

    5. Re: Try and try again. by imgod2u · · Score: 2

      I think that's an exaggeration. What the iPhone -- even first gen -- could do, it did miles better than the WinM 6* or any of its competitors did. Did it lack a lot of features? Of course. But like just about everyone who couldn't get their heads around the idea that features aren't the end-all-be-all of gadgets (and yes, that's what all of these things are), what it could do at release was 99.999% of what people wanted a mobile connected gadget for -- text message, make phone calls, play music/videos on a small screen. It put that in a decently small package with decent battery life and a UI that teenagers and soccer moms could figure out with ease.

      If you want to attribute all of that under "fashion" then it's pretty telling.

    6. Re: Try and try again. by rabtech · · Score: 2

      You must have lost your mind. I used Windows Mobile for years. I had to install task managers to kill apps before they killed my battery. I had to install a registry editor and fiddle with settings to get even basic functionality working. IE on WM was a sick joke. I rebooted the phones every other day just to keep working.

        iOS was better in every way. It had a real grown up browser. Shit just worked. The fluid animations were just icing on the cake.

      Powerful but flaky is useless.

      --
      Natural != (nontoxic || beneficial)
  13. SDK is lackluster by hsmith · · Score: 2, Interesting

    Simple things that all the other platforms has Microsoft lacks. Trying to get a stack trace from an Unhandled exception? Nope can't do that. Want to find out what OS build you are on? Nope can't do that. While little things, the list is endless and annoying for anyone that's been doing mobile for awhile.

    1. Re:SDK is lackluster by BitZtream · · Score: 2

      Trying to get a stack trace from an Unhandled exception? Nope can't do that. Want to find out what OS build you are on?

      You're kidding right?

      Neither of these things take more than a single standard method call to get an object filled with all the data you would expect.

      Are you sure you're talking about the same thing as the rest of us?

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
  14. Where I see Windows phones... by VAXcat · · Score: 3, Informative

    The only place I ever see Windows phones is on TV series as glaringly obvious product placement...never seen one in the wild.

    --
    There is no God, and Dirac is his prophet.
  15. Too Late (Ask Zune) by flanders123 · · Score: 4, Interesting
    When the final iteration of the Zune rolled out, it was largely considered a terrific product. However, the summary of that particular review is a chilling reminder of MS's tendency to arrive late to the party:

    If this thing came out in a parallel universe where the iPod didn’t exist, it would be hailed as a god. No, the problem is the iPod’s head start — its catalog of music, movies, apps and accessories are ridiculously superior to the Zune’s

    The Zune was cancelled shortly thereafter. The product finally became good, but it was too late. I smell the same fate for windows phone.

    1. Re:Too Late (Ask Zune) by Hevel-Varik · · Score: 2

      It's never too late for a company the size and quality of msft to break into the phone market. Users are stopping to care about phone os brands (as it should be) and the market is constantly changing and progressing. It's an expanding market, as the phone has room to grow into the space currently occupied by larger form factor machines. It's also impossible for a software platform vendor to ignore mobile because eventually the mobile will grow into union with the desktop (think the high end surface) and if you don't have any foothold you lose those user and also, perhaps more importantly, the institutional experience to compete in the new iteration of the market. Zune, on the other hand, was bound to be eclipsed by more inclusive devices (think about the long dead ipod). Zune wasn't a game changer, the phone certainly is. Finally, I can't think of one competitive advantage Apple or Google has that would constitute a moat protecting their current lock on the market (though google services might be close, but then again Iphone is doing OK. The phone market is ripe for disruption but you have to be a big boy like msft or maybe (please, please) canonical to get in the game.

  16. good times by lactose99 · · Score: 4, Funny

    ...provide an experience very much like the desktop...

    Excellent! I always wanted my phone to BSOD in the middle of an important call!

    --
    Fully licensed blockchain psychiatrist
  17. But realistically... by roc97007 · · Score: 2

    ...they have to say things like "Windows (whatever upcoming version) will be Microsoft's mobile breakthrough". They wouldn't be doing their job if they said "Yeah, we're releasing Windows 10 on phones and expect adoption to remain in the single digits. Developers shouldn't bother." ...which will probably be closer to the truth.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    1. Re:But realistically... by MightyMartian · · Score: 2

      What choice does Microsoft have at this point? If they simple cede the mobile market, they risk Google marching right up the middle with a series of devices that come to resemble a full computing platform. And that most certainly is Google's intent. That's why they're putting considerable resources into Google Docs; they want it to be good enough, and once it is good enough, then suddenly that Chromebook looks like a pretty decent competitor to a more expensive Windows laptop.

      At the end of the day, Microsoft has to at least gain some market share or it will begin to see its most valuable market; Exchange-Office, begin to leak away.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  18. MS sucks, everything they make is BAD by tmosley · · Score: 2

    You know, after my 360 crapped out for no reason, I swore to never buy another MS product. I got one for free after mail in rebate from Cricket, so I thought I would give it a shot. Had heard good things about Cortana and it was effectively free, so I thought "why not?" Well, the damn thing crashes constantly on about 30% of the websites I go to (internet browsing is my #1 reason for owning a smartphone). If they can't get something as simple as a F&$*^#G web browser to work...well, I stand by my previous oath to never buy another MS product. From here, I won't even take one for free.

    Posting from a 9 year old Mac Mini that survived a house fire. Only lost the onboard sound card. Had another older one that was right in the line of fire AND took the full brunt of firehoses and still worked after, losing only the stuff at the bottom of the case.

  19. My schadenfreude by Stormwatch · · Score: 2

    "Schadenfreude", German for "harm-joy", is pleasure derived from the misfortunes of others. And that's what I feel when I see Microsoft finally slipping. I surely don't have to list all the shit they've done before, but in this specific case: their trojan horse Stephen Elop destroyed Nokia from the inside. He killed the most successful mobile platform ever (Symbian), and the one that had the most future potential (MeeGo), to push the Windows shit that no one wanted -- all for the benefit of an external party, not the one who had hired him. (how the fuck was he not sued for breach of fiduciary duty yet?)

    By all means, Microsoft, keep trying! Keep wasting money on a project without future. I hope I'll live to see you crash and burn at last.

  20. There is only one way for MS to achieve this by duck_rifted · · Score: 2

    They need to provide what nobody else does. We have the very restrictive, closed iPhone platform that requires a personal blessing from the High Priests of Apple to public on, and the very open but ridiculously vulnerable Android platform that gives away all our personal information to any and every app developer to poop out anything at all.

    Clearly, an open platform that takes security seriously at all would be in demand. The difficulty here is that Microsoft hasn't communicated that they're making just that. Instead, it *appears* to the uninformed consumer that they're trying to make what we already have but with a different skin.

    This is either a design issue or a marketing issue. Maybe if they put less effort into controlling online conversations and more effort into telling us useful stuff, that could be helped a bit. Remember the Ubuntu phone? Remember what people were excited about regarding it? Notice how it hasn't been achieved due to various business cockblocks, thus leaving the gate wide open for someone bigger to step in? Hint hint.

    But what do I know? I'm going off the assumption that when consumers repeat themselves without variation for years on end, they're spelling out in the simplest possible terms what they'd just love to hand over their money to acquire. I could be wrong about that. Do consumers know what they want? We might as well ask if free will exists; that debate will never be settled.

  21. Intel based phone could change the game by Bugler412 · · Score: 3, Interesting

    If they make an Atom based phone that is running a full or mostly full version of Windows (not the semi crippled ARM port) as is current rumor, a "Surface Phone" so to speak, then that changes the game a LOT, suddenly app support is a non-issue for a bunch of things, I'm not talking about running full desktop apps on a comparatively tiny screen, but things that are sorely lacking on ARM Winphone like third party VPN clients, corporate asset management agents, in house developed (generally crappy and poorly maintained) apps, etc. Add some sort of dock or remote display capability then you have a laptop replacement for many mobile users.

  22. That didn't work by SuperKendall · · Score: 2

    What will make Windows Phone succeed is the same thing that will make OS X succeed and it mainly boils down to apps.

    Microsoft already tried that though - they paid a lot of money to developers in order to bring many of the most popular titles to Windows phone from iOS/Android.

    Even with that it will still not enough to track consumers...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley