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Playboy Drops Nudity As Internet Fills Demand

HughPickens.com writes: Ravi Somaiya reports in the NY Times that as part of a redesign that will be unveiled next March, the print edition of Playboy Magazine will still feature women in provocative poses but they will no longer be fully nude. "That battle has been fought and won," says CEO Scott Flanders. "You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture." According to Somaiya, for a generation of American men, reading Playboy was a cultural rite, an illicit thrill consumed by flashlight. Now every teenage boy has an Internet-connected phone instead. Pornographic magazines, even those as storied as Playboy, have lost their shock value, their commercial value and their cultural relevance. The magazine will adopt a cleaner, more modern style. There will still be a Playmate of the Month, but the pictures will be "PG-13" and less produced — more like the racier sections of Instagram. "A little more accessible, a little more intimate," says Flancers. It is not yet decided whether there will still be a centerfold.

200 comments

  1. Going out of business ... by gstoddart · · Score: 4, Insightful

    So after 60+ years Playboy is going to make themselves completely irrelevant? I mean, who is actually going to buy it now?

    Sure, the internet is full of smut, but Playboy was always a little classier.

    Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog.

    --
    Lost at C:>. Found at C.
    1. Re:Going out of business ... by Major+Blud · · Score: 1

      What's really weird is that just over 20 years ago I can remember them being regarded as the #1 Internet porn site, if not one of the most visited sites overall.

      --
      If you post as Anonymous Coward, don't expect a reply.
    2. Re:Going out of business ... by Anonymous Coward · · Score: 1

      Rather than adapt and make a great online video empire with quality classy videos they are throwing in the towel. I'm not sure why they aren't adapting...

    3. Re:Going out of business ... by cdrudge · · Score: 2

      I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog.

      It's worse. The catalog at least had attractive women on every page.

      Playboy will now be just like every other men's magazine like GQ, Maxim, et al - maybe an article or two worth reading, many pages of paid product placements in articles, and a bunch of clothing no sane reasonable person would ever wear or buy.

    4. Re:Going out of business ... by Trepidity · · Score: 5, Interesting

      It's not really about the magazine anymore, nowadays they're trying to manage it as a lifestyle/luxury brand. They have branded merchandise that's highly profitable and expanding in China, for example. They're also trying to get bigger into the "online content" thing, which was being harmed by the nudity... not having nudity makes it easier for people to share stuff on Facebook or email articles to people and whatever.

    5. Re:Going out of business ... by garcia · · Score: 1

      I envision this as a response to Maxim or FHM. People still buy those, even though there's no nudity. Playboy was always able to find some level of legitimacy through their articles and I assume they will still attempt the same level of content even by removing the nudity.

      Honestly, I don't see the point in this and they should just retire the magazine and create a new one w/o nudity to compete with the others in that genre; however, they clearly feel they will be able to capitalize successfully on their established fan base and grow it into the future using this new format.

      Best of luck to them.

    6. Re:Going out of business ... by misexistentialist · · Score: 1

      Libraries

    7. Re:Going out of business ... by MouseR · · Score: 3, Interesting

      The I read it for the articles joke was actually not so much of a joke for many. Tities notwithstanding, there were some good material in that magazine, including famous writers participations. Asimov being one of the many.

      But without the pink, there will be little left in there that can't be gotten online anyhow.

    8. Re:Going out of business ... by Anonymous Coward · · Score: 0

      I'm with you there. Playboy brought memorable nude shoots of people who aren't porn stars, like their shoot of Kate Moss a few years ago, that was pretty cool. Who else is going to do that kind of set now?

      And the thing is, without the nudity, I guess they will be playing more in the space of Esquire, FHM etc; it's not as if there's no competition, and print is shrinking anyway. Well, good luck to them, but I think they just moved into a slow death-spiral.

    9. Re:Going out of business ... by Panoptes · · Score: 5, Funny

      "a bunch of clothing no sane reasonable person would ever wear or buy."

      You might say they're exchanging tit for tat.

    10. Re:Going out of business ... by snoig · · Score: 1

      Play has been irrelevant for at least 20 years. It's funny that they now want to become Maxim since Maxim has higher circulation numbers. But in the mean time Maxim wants to become something else with their first male on the cover. Why even bother with a print edition?

    11. Re: Going out of business ... by Anonymous Coward · · Score: 4, Funny

      You might, but then you'd be making a bad joke.

    12. Re:Going out of business ... by tripleevenfall · · Score: 2

      People who use porn can get it for free anywhere. They need to reinvent themselves or go out of business.

    13. Re:Going out of business ... by Anonymous Coward · · Score: 0

      But without the pink, ...

      You... you RACIST!!!!

    14. Re:Going out of business ... by kheldan · · Score: 2

      Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog

      Exactly, precisely this, plus: While it's completely true that you can find 'every imaginable sex act for free' on the Internet, the quality of the women in online porn videos is rarely, if ever, up to the standards that Playboy has traditionally upheld. Playboy was always the gold standard in that regard; women featured in the magazine didn't need to be masturbating (with or without toys), or engaging in intercourse, in order to be incredibly arousing. Second-tier was always Penthouse, featuring almost Playboy level women, but with more outright sex.. then there was Oui, Hustler, and so on.. Playboy might survive on the quality of it's non-pictorial related content, but I wouldn't hold out much hope for that. It's been a good run, Playboy, but I guess you're more likely to go the way of the dinosaur, if you stick to this plan of action.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    15. Re:Going out of business ... by Pseudonymous+Powers · · Score: 1

      Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog.

      Right, what's the point? If you don't want to do what you do anymore, just cash out. Don't waste all your assets trying to transform yourself into "The New Playboy", or whatever.

      "The internet ate our lunch, so we decided to eat dirt instead."

    16. Re:Going out of business ... by jason.sweet · · Score: 3, Insightful

      the standards that Playboy has traditionally airbrushed in

    17. Re:Going out of business ... by BronsCon · · Score: 1

      Who's gonna buy them? Dads that want to troll their kids. Honestly, it's a long game troll, but it'll be a good one. Subscribe, make sure you get and keep (organized, even) every non-nude issue, in a place that looks like you were trying to hide them, but where your son will be sure to discover them in his early teen years. Then, make sure he sees every single movie and TV reference to stealing dad's Playboys to see boobs.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    18. Re:Going out of business ... by cayenne8 · · Score: 2
      Yeah, I'm thinking at this point..."What's the Point?"

      Sure, nowadays, you don't buy PB for the 'thrill' of seeing a nekkid women so much...but while you do thumb through it, it *is* nice to see nude , really good looking classy ladies...which you don't generally see on the internet sex sites.

      They aren't all tattooed up, etc....pleasant to look at while reading through the magazine. Classy....

      But if not with that, well, not sure if the rest of the content is enough to warrant interest really...to me it was the combination of great looking nude ladies and reading material.

      Not to mention...you will get some women, famous to pose in Playboy that aren't gonna do it in another lower class magazine that shows primarily gynecologist shots.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    19. Re:Going out of business ... by EdwardFurlong · · Score: 1
      I thought the non-porn star thing was kind of their niche, well it was the only time I would hear about it, or them offering big money to normal people who just ended up in the news.

      I imagine they make more money elsewhere, I would think they would want to keep the nudity, sure you can get porn anywhere, but the magazine could be more for something to sit on the coffee table.

    20. Re:Going out of business ... by Anonymous+Psychopath · · Score: 2

      Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog.

      Sounds like they want to be more like Maxim. It's an old joke, but Playboy has always had solid journalism and editorial content.

      --

      Eagles may soar, but weasels don't get sucked into jet engines.

    21. Re:Going out of business ... by omnichad · · Score: 1

      like their shoot of Kate Moss a few years ago, that was pretty cool. Who else is going to do that kind of set now?

      This is the Internet age. Now we just wait for someone to hack their phone and upload to BitTorrent.

    22. Re:Going out of business ... by cdrudge · · Score: 4, Insightful

      the quality of the women in online porn videos is rarely, if ever, up to the standards that Playboy has traditionally upheld.

      Standards? Maybe that was true a decade or two or more ago. Any more pictures are so heavily airbrushed/photoshopped/whatever that the picture is just an digital artist's representation of the actual person. The only standard that is there is not real.

      Spend some time in a gonewild subreddit or an amateur photographer's portfolio that includes nudes and you'll see far more beautiful women of all different shapes and sizes then what's ever appeared in Playboy, often with little or no retouching.

    23. Re:Going out of business ... by bickerdyke · · Score: 2

      Honestly, I don't see the point in this and they should just retire the magazine and create a new one w/o nudity to compete with the others in that genre;

      And give up 60+ years of brand recognition?? They're not nuts. Way easier to use a recognized brand name for eomething completly unrelated

      --
      bickerdyke
    24. Re:Going out of business ... by Mr+D+from+63 · · Score: 2

      They may believe by eliminating nudity that more advertisers will be willing to buy ads. More and more companies are reluctant to do anything that might get them on the non-PC list, including where they advertise.

    25. Re:Going out of business ... by amiga3D · · Score: 1

      I actually read Playboy for the articles. No....really.

    26. Re:Going out of business ... by sudon't · · Score: 1

      I mean, who is actually going to buy it now?

      All those guys who "just read it for the articles".

      --
      -- sudon't

      Air-ride Equipped

    27. Re:Going out of business ... by gstoddart · · Score: 4, Interesting

      So, you make the magazine more attractive for advertisers, while making it less attractive to the people who would buy it ... therefore reducing the value of the advertising.

      If you try to make Playboy PC, there's pretty much little left of value in Playboy.

      This just seems like it's shooting themselves in the foot.

      --
      Lost at C:>. Found at C.
    28. Re: Going out of business ... by Anonymous Coward · · Score: 0

      They are irrelevant.
      It's just a publicity stunt so that they be news again.
      Who cares about playboy these days...

    29. Re: Going out of business ... by ememisya · · Score: 1

      Exactly, it's just that now they have to compete with Victoria's secret, Maxim and so on. We flooded the nudity market with boobs, so their value went down. Playboy had a meeting and asked a very vital question, "Whatever happened to that Princess Leia outfit?"

    30. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Anybody can take a photo of a nude body. Few can make it "artistic".
      Playboy had great artistic nude photos, and of the course the models themselves were gorgeous.

      For pete's sake, it's like comparing a fucking selfie taken with an iphone with a photograph done by a professional in a controlled environment. Only fucking retarded people (like those heading Playboy it seems) can equate the two.

      Goodbye Playboy may you rest in peace.

    31. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Well, the basic premise does have some merit.

      Playboy is primarily a lifestyle brand. And at least when last i looked at one the articles actually were fairly engaging. Reinventing themselves as a men's equivalent of things like Vogue or Oprah's magazine, seems reasonable, but it's hindered by the fact that "everyone knows, nobody buys playboy for the articles" which in a modern world means "nobody buys playboy".

      Whether or not they'll be successful remains to be seen.

    32. Re:Going out of business ... by ArmoredDragon · · Score: 0

      Their articles already suck. I remember reading one that had a huge article about...abortion...It's as if the editors deliberately intended for the reader to become flaccid.

    33. Re:Going out of business ... by U2xhc2hkb3QgU3Vja3M · · Score: 3, Funny

      If you try to make Playboy PC, there's pretty much little left of value in Playboy.

      How about Playboy Mac?

    34. Re:Going out of business ... by myowntrueself · · Score: 1

      So after 60+ years Playboy is going to make themselves completely irrelevant? I mean, who is actually going to buy it now?

      Sure, the internet is full of smut, but Playboy was always a little classier.

      Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog.

      Well its PG-13 so presumably highschool kids...

      --
      In the free world the media isn't government run; the government is media run.
    35. Re:Going out of business ... by SuricouRaven · · Score: 1

      All of the 'respectable' ad-providers prohibit pornography, because a lot of their customers are horrified at the idea of their brand appearing beside pornography in any way. You have to turn to the shadier side of the advertising industry - that's why all the ads you see on porn sites are for either obvious scams, businesses of dubious legality or more porn sites.

    36. Re: Going out of business ... by dunkelfalke · · Score: 3, Funny

      A gay magazine?

      --
      "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
    37. Re:Going out of business ... by Anonymous Coward · · Score: 0

      I'm with you there. Playboy brought memorable nude shoots of people who aren't porn stars, like their shoot of Kate Moss a few years ago, that was pretty cool. Who else is going to do that kind of set now?

      The next cloud breach?

    38. Re:Going out of business ... by wardrich86 · · Score: 1

      It's just going to become another Maxim. I'm okay with it - Playboy actually has some decent articles.

    39. Re:Going out of business ... by elrous0 · · Score: 1

      Well, at least I will be able to put them on the magazine rack in my church now. But it's really going to lose its allure with 12-year-olds going through their dad's closet.

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    40. Re:Going out of business ... by Krishnoid · · Score: 1

      At that point, get a Victoria's Secret catalog.

      I dunno -- I was never much of a fan of their articles.

    41. Re:Going out of business ... by AmiMoJo · · Score: 1

      They jumped the shark years ago. Marge Simpson, really?

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    42. Re:Going out of business ... by swb · · Score: 1

      Wasn't Playboy always kind of going out of business once Penthouse and Hustler came around and starting showing women with their legs spread? After that Playboy became kind of irrelevant as pornography.

    43. Re:Going out of business ... by Creepy · · Score: 1

      Except they can now sell to 13 year olds and not have to be sold in a brown envelope, which could bring in marketing dollars, especially if the cover model appeals to teens. Could be they're trying to create a less childish alternative to Maxim and find a niche between it and GQ.

    44. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Actually, playboy.com is already 'nudity free' and they've picked up a younger demographic and more traffic over what they had previously. In this case the magazine is following the lead from the website.

      This is a case where you should know 'the rest of the story'.

    45. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Have you been on Playboy.com lately? These days, you won't find even a bare female nipple. Allegedly, the move has picked up traffic and skewed younger than they have in a long while.

    46. Re:Going out of business ... by gstoddart · · Score: 1

      Except they can now sell to 13 year olds and not have to be sold in a brown envelope, which could bring in marketing dollars, especially if the cover model appeals to teens

      Which sounds like Ferrari making an economy car to appeal to the youth market ... all it's really doing is diluting the existing brand.

      If the way forward for Playboy is to become something which isn't Playboy so they can sell to teens, they're pretty much screwed already.

      But, hey, what the hell do I care what Playboy does with their magazine or their demographic?

      --
      Lost at C:>. Found at C.
    47. Re:Going out of business ... by rsborg · · Score: 1

      Honestly, I don't see the point in this and they should just retire the magazine and create a new one w/o nudity to compete with the others in that genre;

      You know nothing about brand valuation. The brand is really the only valuable thing here. The crossroads is China - China wasn't about to put up with porn, and Playboy decided to cover up so they could leverage their brand across the lucrative Chinese market.

      And just to be clear, Playboy's brand = sexy not necessarily nude. It's been light fare ever since Larry Flint and Hustler. You could say they're doubling down on their brand.

      --
      Make sure everyone's vote counts: Verified Voting
    48. Re:Going out of business ... by Anonymous Coward · · Score: 4, Funny

      You... you RACIST!!!!

      I know you probably don't get out of your parents' basement often, but it's pink regardless of the race.

    49. Re:Going out of business ... by allcoolnameswheretak · · Score: 1

      Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity. At that point, get a Victoria's Secret catalog.

      What are you talking about? Everyone buys it for the articles.

    50. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Well, at least I will be able to put them on the magazine rack in my church now.

      Not if it's my church you won't.

    51. Re:Going out of business ... by Anonymous Coward · · Score: 1

      While it's completely true that you can find 'every imaginable sex act for free' on the Internet, the quality of the women in online porn videos is rarely, if ever, up to the standards that Playboy has traditionally upheld.

      A standard often achieved by airbrushing the eye of the beholder. Regardless, there are plenty of online porn videos with women (and/or men, I suppose) who are plenty good enough for the intended usage, plus the possibilities of things various niche consumers might prefer (BBWs, GILFs, and so on) which would never appear in Hustler or Cheri, let alone Playboy. Finally, there exist sites where the standards are comparable or even better than Playboy, e.g. First Time Videos.

      If Playboy can't capture some of the Maxim and Men's Vogue subscribers, it's toast. I'm surprised it has survived this long.

      - T

    52. Re:Going out of business ... by Anonymous Coward · · Score: 3, Interesting

      People who use porn can get it for free anywhere. They need to reinvent themselves or go out of business.

      Yes, but what Playboy offered was Quality nudity. The models were good looking and clean, and the photography was well done. Sure, you can get all kinds of porn online but frankly speaking there's a large portion of the Naked Population who I, and many others, really do not care to see in the nude. Or even partially nude.

      And as digital cameras become so pervasive, so does the amount of porn. But the quality just keeps dropping overall.
      I think the bigger problem Playboy had was an over obsession with one particular body type. In particular, they seem to always have had a fetish for big tits and big hips. And while that's nice, it's not everyone's "thing". (And no, I'm not suggesting they go get a bunch of those ugly fucking landwhale "Fat Pride" cunts, if I want to see naked rolls of backfat and unwashed asscrack I can just go to Wal-Mart)

      The solution is not to go ultra-soft core and put clothing on the models. We already have Maxim and other similar "PG-13 Porn" magazines out there. The solution is to increase variety, put more girls in the issues, and concentrate on getting really high-quality models. And I mean bitches that are just flat out good-looking naturally, without the need for plastic surgery or heavy photoshopping, just a little light makeup for the camera.

    53. Re:Going out of business ... by bigfinger76 · · Score: 1

      It's Playboy, not Penthouse.

    54. Re: Going out of business ... by U2xhc2hkb3QgU3Vja3M · · Score: 1

      If you're a woman, sure.

    55. Re:Going out of business ... by Anonymous Coward · · Score: 1

      They should show naked nubile girls. Nubile girls are nice.

    56. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Playboy haven't been relevant for at least a decade or two. They're just trying their luck with a business model. Frankly it's startling that they managed with the old one for as long as they did.

      Whether they succeed is another question entirely. Are they going to go the full wholesome route and fade into quaintness?

    57. Re:Going out of business ... by K.+S.+Kyosuke · · Score: 5, Funny

      You can still get your daily dose of naked tits and boobies in ornithology magazines, so there's that.

      --
      Ezekiel 23:20
    58. Re:Going out of business ... by amicusNYCL · · Score: 3, Funny

      Right, they're going after the lucrative 13-year-old-male-magazine-purchaser demographic.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    59. Re: Going out of business ... by Anonymous Coward · · Score: 0

      Playboy sells tons of stuff with their bunny logo, like toys(the adult kind), lingerie, coffee mugs... Chicks think the bunny is cute(probably because it is) and represent much of their sales these days. The magazine costs a lot more to produce than that stuff...just for people to skip ever buying it again due to "free nasty hooker porn online FTW!" So they remove nudity which saves money, modeling is much cheaper than nude modeling and it lets them sell to a wider audience.
      They aren't going out of business even if they drop the magazine completely.

    60. Re: Going out of business ... by Anonymous Coward · · Score: 0

      God knows but you're going on about it like your a Magazine King. Get it out of your system by phone up Playboy and tell them they're going out of business fast, maybe they'll offer you a job or a few choice words of advice in return.

    61. Re:Going out of business ... by rtb61 · · Score: 1

      So it all has become rather pointless and should likely really just end, if for no other reason than the very politically incorrect title playboy, 'play' in this case relating to non reproductive sexual proclivity and 'boy' being an prepubescent male. Nothing lasts forever and pretty much playboy or more politically correct meaningfullrelationshipman, sort of has no market any more.

      --
      Chaos - everything, everywhere, everywhen
    62. Re:Going out of business ... by Bengie · · Score: 1

      According to another site, Playboy's website had 4mil visitors per month, but after they switched to no longer have nudes on their website, their visitors went up to 16m per month.

    63. Re:Going out of business ... by Pseudonym · · Score: 1

      It's been light fare ever since Larry Flint and Hustler.

      Playboy and Hustler were never competitors. Hustler was always deliberately lowbrow (it started off as advertising for strip clubs), but the point of Playboy was always the fantasy lifestyle.

      A playboy is affluent, worldly, just intellectual enough (without which the "I read it for the articles" joke wouldn't make sense), and likes looking at glamorous women. Even the nudity made the pretence of having artistic merit by the standards of the day.

      --
      sub f{($f)=@_;print"$f(q{$f});";}f(q{sub f{($f)=@_;print"$f(q{$f});";}f});
    64. Re:Going out of business ... by Anonymous Coward · · Score: 0

      The kids of today grow up not knowing that nudity also comes in magazine form.

    65. Re:Going out of business ... by Anonymous Coward · · Score: 0

      I mean, who is actually going to buy it now?

      All the hipsters who are into retro erotica, like burlesque. Seriously, that stuff is in.

    66. Re: Going out of business ... by Anonymous Coward · · Score: 0

      He always goes on about shit like he's a god damned expert when he really knows little about anything. You're new here aren't ya? Also, good luck getting him to shut up...

    67. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Playboy never showed the pink bits, it was always classier than that. You're thinking of Hustler and post-1980s Penthouse.

    68. Re:Going out of business ... by dywolf · · Score: 1

      they've always had a strong journalistic bent.
      not a large one, but still strong and well respected.

      personally, i see what they're saying and why they're doing it.
      but i am still gonna miss it.

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
    69. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Any underwear catalog is soft-porn. Quite some time now.

    70. Re:Going out of business ... by russotto · · Score: 4, Funny

      Have you been on Playboy.com lately? These days, you won't find even a bare female nipple. Allegedly, the move has picked up traffic and skewed younger than they have in a long while.

      If they bring the nipples back they can get even younger traffic.

    71. Re:Going out of business ... by Anonymous Coward · · Score: 0

      I mean, who is actually going to buy it now?

      Apparently some people buy magazines like Maxim. That's what the news segments I saw compared the new version to.

      Not trying to repeat the joke for the umpteenth time (I saw it a zillion times already on the news), but if there truly ARE people who read it for the articles... then they still can.. ...and they removed it from the web years ago, supposedly to make it a SFW site.

    72. Re:Going out of business ... by ChrisMaple · · Score: 4, Informative

      It's been 10 years since I looked, but by then they had already shifted from enthusiastic, friendly looking, curvy girls to stiff looking skinny ice queens exposing their crotch. A too-avid pursuit of "high quality" models results in mannequins.

      --
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    73. Re:Going out of business ... by ChrisMaple · · Score: 1

      Playboy has made different magazine editions for different countries. If China is prudish, provide a separate product.

      --
      Contribute to civilization: ari.aynrand.org/donate
    74. Re:Going out of business ... by Anonymous Coward · · Score: 0

      your a doosh

    75. Re:Going out of business ... by ArmoredDragon · · Score: 1

      Last I checked, Playboy is supposed to be focused on eroticism, or at least somewhat dealing with eroticism. What is erotic about an abortion? In fact, a lot of their articles are just highly politically charged and more remind me of those poorly xeroxed propaganda newsletters that left wing demonstrators like to pass around but they're so uninteresting that you can't help but toss them into the nearest trash can.

      Classy softcore pornography is good, along with commentary on related subjects. Not this crap. Furthermore, I think in a few of the issues there were more ads that featured guys without shirts than there were any women, or at least, they were always featured on those thick cardstock pages that make you flip to them when you skip pages...isn't this supposed to be a gentlemen's magazine? What kind of gentleman wants to see that?

      At any rate, I had a free year of Playboy and only really opened the first 6 issues. The rest I just threw away without even opening.

    76. Re:Going out of business ... by l810c · · Score: 1

      Oh great, they turned it into another completely unorganized mess that is all the rage of the internet these days.

      Not done looking at this useless drivel, just click:

      SHOW MORE

      and get more useless drivel, still need more, then by all means please click the

      SHOW MORE

      button again.

    77. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Dad had a stack of Playboys in the closet in the late 70's, great fun.

      Then a new friend moved in down the street, his dad had Hustler's.

      I haven't paid much attention to Playboy since.

    78. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Where's the beef?

    79. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Playboy had been all about airbrushed, fake tit bimbos for Years.

      Give me the girls from a site like metart.com and any others any time.

    80. Re:Going out of business ... by bigfinger76 · · Score: 1

      Playboy has always had plenty of material not focused on eroticism. You know, the articles? Hell, I still use a shaving routine that I read about in Playboy as a teenager decades ago.

      It sounds to me like you (gasp) came across an article espousing a viewpoint with which you strongly disagree, yet you don't know how to deal with it like an adult.
      It's (was) a nudie magazine. Did you honestly expect the editors to be conservative?

    81. Re:Going out of business ... by Anonymous Coward · · Score: 0

      > I just don't see people wanting to buy Playboy with no nudity.
      > At that point, get a Victoria's Secret catalog.

      "Sears catalog."

      *DING!*

    82. Re: Going out of business ... by jxander · · Score: 1

      I would consider playboy a relatively safe venue for starlets to release professional nude photos.

      We all remember the recent leak: hundreds (thousands?) of terrible quality nude selfies flooded the internet. And people went nuts for it.

      There's a big market for famous people's private parts. Play boy is probably the only group with the right mix of clout and crass to make it happen

      --
      This signature is false.
    83. Re: Going out of business ... by jxander · · Score: 1

      People looking for sexy women in bikinis can get that anywhere, too.

      They've "reinvented" themselves out of one over-saturated market and right into another.

      --
      This signature is false.
    84. Re:Going out of business ... by Krishnoid · · Score: 1

      It's been a good run, Playboy, but I guess you're more likely to go the way of the dinosaur, if you stick to this plan of action.

      It's possible that's what they're actually going for.

    85. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Generally airbrushing is not all that desirable.

      What is desirable is appropriate use of makeup before the photograph is taken.

      You would be amazed at what a good makeup artist can do to transform the image of a person.

    86. Re:Going out of business ... by Anonymous Coward · · Score: 0

      Almost right...
      Looking around at all the Bunny Logos on T-Shirts, pants, socks, shoes, sunglasses, earrings, and not to mention underwear...
      "... they're going after the lucrative 13-year-old-_Female_-magazine-purchaser demographic."
      Which actually makes a lot of sense. With the Naughty bits gone, they can open "Playboy Stores" in every Mall in America.
      It works for Disney...

      In a couple of years, no Tween would be caught dead without a copy of Playboy under their Bunnied arm, and say with all seriousness "I read it only for the Articles... of Clothing."

    87. Re: Going out of business ... by Pallas+Athena · · Score: 1

      Possibly the real reason for this decision is a bit more pragmatic: nude photographs of famous models cost money - a lot of it. That was not a problem when the magazine sold in the millions - but with recent sales numbers it might just be too expensive. With dropping nudity, they save a lot of money - possibly enough to keep the magazine afloat - albeit irrelevant.

    88. Re:Going out of business ... by kheldan · · Score: 1

      the standards that Playboy has traditionally airbrushed in

      Since the likelihood of ever meeting any Playboy models is virtually zero, does it really matter that much?

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    89. Re:Going out of business ... by Anonymous Coward · · Score: 0

      I think the idea is to be more of a classy maxim type of magazine -

    90. Re:Going out of business ... by Anonymous Coward · · Score: 0

      People who use porn can get it for free anywhere. They need to reinvent themselves or go out of business.

      Yes, but what Playboy offered was Quality nudity. The models were good looking and clean, and the photography was well done.

      And I've had no trouble finding that quality of stuff on the Internet for free either for the past 15 years.

    91. Re:Going out of business ... by Anonymous Coward · · Score: 0

      I've watched too much porn where the girls looked like they were hepatitis infected from the neck upwards thanks to makeup not working with the light provided. I prefer the pre 80-s Playboy pictures because boob-jobs and other modifications. And do not airbrush/photoshop away freckles.

    92. Re:Going out of business ... by Anonymous Coward · · Score: 0

      So after 60+ years Playboy is going to make themselves completely irrelevant? I mean, who is actually going to buy it now?

      Sure, the internet is full of smut, but Playboy was always a little classier.

      Now they're, what exactly? I just don't see people wanting to buy Playboy with no nudity.

      I used to cite their articles in policy debate.

  2. Anyone with me that flags should be at half mast? by spads · · Score: 4, Funny

    ;P~

    --
    Bukowski said it. I believe it. That settles it.
  3. But then... why I would buy the magazine? by Anonymous Coward · · Score: 0

    The internet is also full of "provocative poses" (facebook anyone?).

    So as I see it they will continue with the same problem...

  4. I got playboy for the articles by Anonymous Coward · · Score: 1

    I got playboy for the articles ... Really .... for the articles .. i need to know how to make a perfect vodka martini.

    1. Re:I got playboy for the articles by Anonymous Coward · · Score: 1

      I bought Playboy for reading and Penthouse for jerking.

  5. Articles by Anonymous Coward · · Score: 2, Funny

    Now you really will be reading it for the articles!

    1. Re:Articles by Anonymous Coward · · Score: 0

      Now you really will be reading it for the articles!

      All three of you...

  6. Stupid sexy Flancers by Anonymous Coward · · Score: 0

    Hef's circling the drain and he knows it. Becoming Maxim with slightly better writers on staff isn't going to fix it.

  7. Half mast? by Anonymous Coward · · Score: 1

    I think something other than a flag will be at half mast...

    1. Re:Half mast? by willworkforbeer · · Score: 1

      I think something other than a flag will be at half mast...

      Thanks for explaining the joke, Captain.

      --
      Pretending this is my office full of bitter coworkers..
    2. Re:Half mast? by KGIII · · Score: 1

      I think something other than a flag will be at half mast...

      Thanks for explaining the joke, Captain.

      By "Captain" he means "Captain Obvious."

      *nods and moves along*

      --
      "So long and thanks for all the fish."
    3. Re:Half mast? by Bugamn · · Score: 1

      Do you mean the guy that always explain the joke in the way that everyone else had already understood, and that is the reason that he is called Obvious? The Captain part would then imply a superhero persona that comes out of nowhere to do this duty of explaining.

  8. Or too much use of the Clone tool by Anonymous Coward · · Score: 0

    The last 30 years of Playmates have been a minor variations of Heff's diversity-free ideal woman - white, bleached blonde, fake tits, brazilian, and bland, bland, bland. 70s Playmates OTOH... hoo boy!

  9. The main reason Playboy became outmoded was not by spads · · Score: 1

    ...because of the internet. It was because it (somewhat prudish, overly hyped, plasticy models/photographs) failed to keep pace with the actual SEXUALITY provided elsewhere, whether print or digital. Worse, their type of stuff became iconic, somewhat supplanting natural/living sexuality, and further confusing the already sexually embattled American male.

    --
    Bukowski said it. I believe it. That settles it.
  10. The end of an era by rholtzjr · · Score: 1

    Oh well, I guess it was bound to happen with the availability of any type of smut on the internet.
    Goodbye and farewell fond memories of the Swedish Bikini Team.

    1. Re:The end of an era by Anonymous Coward · · Score: 0

      yes, the "Swedish" Bikini Team.

      Uma Thorensen — Avalon Anders
      "Uma" is not a Swedish name (German/dutch?), Thor is the English spelling and then ending it with "sen"
      Karin Kristensen — Suzanna Keller
      OK name, sounds Norwegian or Danish with the "sen".
      Hilgar Oblief — Heather Elizabeth Parkhurst
      Hilgar, is that a viking/Icelandic name? Does she regularly shave her face in the morning? "Oblief" doesn't exist according to Google/Wikipedia exept in Swedish Bikini Team
      Eva Jacobsen — Jane Frances
      OK name, sounds Norwegian or Danish with the "sen".
      Ulla Swensen — Peggy Trentini
      Ulla is OK, but the 'w' makes her American with Norwegian or Danish ancestry.

      Appending "sen" to the surname makes it Norwegian or Danish. Swedes spells their surnames with "sson". Johan's son becomes Johansson.
      Americans who try to imitate Swedish, sounds Norwegian to Swedes, like the Swedish chef.

  11. Could actually generate more sales if they're smrt by Anonymous Coward · · Score: 2, Interesting

    They always stated that it was about the women, but really it was the fantasies they sold it. The one thing they have missed out on for years is the lingerie.

    This is an opportunity for them to work with lingerie companies. At least this way "reader" will know what each model/actress is wearing and by that for their partners.

  12. TIpper Gore finally wins by Anonymous Coward · · Score: 0

    Just took her three decades.

    1. Re: TIpper Gore finally wins by Anonymous Coward · · Score: 0

      She is proof the Republicans hate us.

    2. Re: TIpper Gore finally wins by Anonymous Coward · · Score: 0

      Al Gore is a DINO so everything he and his wife do is the fault of the Republucans.

    3. Re: TIpper Gore finally wins by Anonymous Coward · · Score: 0

      Exactly. The Republucans did this.

    4. Re:TIpper Gore finally wins by jcr · · Score: 1

      Didn't know she ever took a shot at closing down Playboy. I just remember those bullshit "tipper stickers" that the record companies agreed to in exchange for who knows what.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    5. Re:TIpper Gore finally wins by Anonymous Coward · · Score: 0

      Didn't know she ever took a shot at closing down Playboy. I just remember those bullshit "tipper stickers" that the record companies agreed to in exchange for who knows what

      (-jcr)

      is known as free publicity.

  13. Re:Thanks, SJWs by Chas · · Score: 4, Funny

    The problem is that due to the new Puritan SJW "all male sex is bad"

    All-male sex IS bad! If you're straight...

    --


    Chas - The one, the only.
    THANK GOD!!!
  14. Re: Thanks, SJWs by Anonymous Coward · · Score: 0

    Was there an era where buying playboy was considered conservative and respectable?

  15. Another old industry leader that failed to adapt by schwit1 · · Score: 0

    We need more of these examples instead of bailouts. Keep up or get out.

  16. Damn - now I will have to read it for the articles by ripvlan · · Score: 0

    Damn - now I will have to read it for the articles.

  17. Re: Thanks, SJWs by Stephan+Schulz · · Score: 1

    Was there an era where buying playboy was considered conservative and respectable?

    We need a new time form for things that people now claim were ok back then ;-). I suspect than may now 50ish man will have bought Playboy 30 years ago, but only now realise that everyone did, and thus may be less prudish about it.

    --

    Stephan

  18. Corporate Censorship by Anonymous Coward · · Score: 0

    With likes of apple dictating what can be put on the apple store (nudity bad) and playboy not wanting to maintain two editions, it makes sense financially for Playboy to streamlines its product lines.

  19. In unrelated news by khelms · · Score: 5, Funny

    stock prices for implant manufacturers dropped 50% today.

  20. A little late by Sir+Holo · · Score: 1

    They are down from 4.5 million subscribers to 800,000.

    Is it even note-worthy that they finally admit defeat?

  21. suddenly by Anonymous Coward · · Score: 0

    Old farts everywhere are saying to themselves "golly, maybe it is time to learn how to work one of these com puter doohickies."

  22. Curves by Anonymous Coward · · Score: 0

    What are often missing from the porn images are the curves. The model's genitalia is presented very well, but the emotional reactions from pleasure and desire are often left out. The photography should emphasis more of the reproduction related measurements from the hip and waist in addition to the standard stuff , bring out the model affection to the one looking at her through the camera and create a story from the images. This can be made with or without the clothing, which, in addition to the make-up should also fit the story. I'm personally tired of looking a pink pussy surrounded by baby blue nail polish.

  23. Hugh is still around, almost 90 by peter303 · · Score: 1

    We dont read as much about his romances anymore. There was an interesting documentary a few years ago about how he regained control of the magazine after letting other people manage it for while and goign off directions he didnt like.

  24. Laugh and move on by Anonymous Coward · · Score: 0

    Thanks for explaining the joke, Captain.

    Try just laughing and moving on next time instead of trying to prove how clever you aren't.

    1. Re:Laugh and move on by Anonymous Coward · · Score: 0

      Awwww, you butthurt that you got ridiculed?

  25. Re:Thanks, SJWs by Mashiki · · Score: 1

    All-male sex IS bad! If you're straight...

    Well...that's not exactly true. For hetro-women it's one of their biggest draws, same reason why women are the biggest consumers yaoi and slashfiction.

    --
    Om, nomnomnom...
  26. gone are the days of having a smut filled rag to p by Anonymous Coward · · Score: 0

    jerking off to a hd display or jerking to a classy mag that has a centerfold... hmmm. and where will the pixels stick together. what about people who dont have internet? i remember the alure of classy pb when it was behind the counter at a drug store and thinking someday i might score one of those. or finding the mag thrown out in the trash by some person and thinking What a goldmine! just not the same sensation as alt.binaries meets jpg for sure. whats a parent going to discover when searching through your secret stash!!! lol just clear your browser history.

  27. Worldwide? by dafradu · · Score: 4, Interesting

    Playboy in Brazil is mostly models, sub-celebrities and even tv stars to its pages, so at least it has that incentive to keep selling magazines. Sure there is tons of porn and nudes on the internet, but not from these women we fantasize.

    1. Re:Worldwide? by Anonymous Coward · · Score: 0

      But there is also a lot more of prudishness among these new celebrities who are less willing to go full nude. Photo's in lingerie or swimming wear can even be more sexy than full nudity, and they have a higher pool to select models from.

    2. Re:Worldwide? by Anonymous Coward · · Score: 0

      whats he fapping on about now?

    3. Re:Worldwide? by Pallas+Athena · · Score: 2

      No, not worldwide. At least the Dutch Playboy has already said they won't be dropping nudity any time soon. Lucky me :-)

  28. Less Than Meets the Eye? by careysub · · Score: 1

    Playboy has been putting out monthly glossy "books" and other products (e.g. videos, etc.) of classy nudes for decades now, in addition to their flagship magazine. I suspect that it is just that magazine that is going PG, and that their other revenue streams from nudes will be preserved.

    --
    Starships were meant to fly, Hands up and touch the sky - Nicky Minaj
  29. 10$ that they are going to backpedal ... by Qbertino · · Score: 0

    ... in the next half year.

    Being nude in the Playboy is just about a badge of honor for a woman, and far from being shady these days. I can get a Playboy and read it / look at the pictures and people won't even turn a head or raise an eyebrow. You have upper class straight ladies reading the Playboy in public, if perhaps only for the articles, interviews and the jokes.

    That all including todays generally favourable global public perception of the Playboy is pretty much a unique selling point.

    I really don't get this decision and it probably makes no sense in the real world either.
    Releasing less volumes perhaps and upping the quality a little more might have been a better move.

    Or were they just talking about the US Playboy?

    --
    We suffer more in our imagination than in reality. - Seneca
    1. Re:10$ that they are going to backpedal ... by Gilgaron · · Score: 1

      You see people reading magazines in public? Other than the grocery store rack and waiting rooms at the doctor or mechanic they are more or less extinct around here. Everyone reads on their phone or tablet.

    2. Re:10$ that they are going to backpedal ... by Kiaser+Zohsay · · Score: 1

      Maybe sooner. Maybe this March issue with no nudity is just the setup for ...

      the best ...

      April Fool's Joke ...

      OF ALL TIME!!!!!

      --
      I am not your blowing wind, I am the lightning.
  30. Bowderlising by Anonymous Coward · · Score: 0

    I notice than in our local newsagents it is still ok to buy explicit gay men's magazines. When did the naked female form become so shocking/upsetting that we have to hide from it in print form? Sure you can go and see it online, but it is somehow too disturbing for just *anyone* to see in print. I know that business is business, but I would argue that what this is actually doing is letting the bastards win. I mean the religious right, the stranger branches of the feminist movement (I am a big fan of those in favour of workplace equality, personal safety, freedom of expression and reproductive rights, I might add) and their ilk. Do we forget why we had the sexual revolution in the first place? I did not think that I would see a time like the again '50's in my lifetime, but there we are.

  31. No. Just No. by Anonymous Coward · · Score: 0

    If there's anything I DON'T want to see, it's nude slashdotters.

  32. Re:Thanks, SJWs by jason.sweet · · Score: 1

    The new SJWs are the anti-SJW crowd. For fuck's sake - Playboy is dying because you can watch women act out your most depraved fantasies and seemingly enjoy them for FREE!!!!

    You need to get off your high horse and relax. Perhaps some free porn might help.

  33. Teens by Anonymous Coward · · Score: 0

    So having internet connected phones in teen hands has upset their business model to the point that they're dropping out of the pornography game altogether?

    If teens looking at pornography via flashlight is where you get your money, seems to me that you've just admitted to some pretty serious criminal activity.

    Yes, we all know that teens look at porn. I had plenty of those magazines when I was younger, but to admit that you have been intentionally putting porn into the hands of minors is a pretty dumb thing to do.

  34. Re:gone are the days of having a smut filled rag t by Anonymous Coward · · Score: 0

    whats a parent going to discover when searching through your secret stash!!! lol just clear your browser history.

    Nothing, which is why I run a transparent HTTP proxy, a DNS cache and block HTTPS, HTTP and DNS at the firewall on my home network.... You can run, but deleting the browser history won't let you hide unless you have pretty good network skills. If the son learns enough to bypass that setup, he's on his own, (and well on his way to a good paying job in IT).

  35. $15 mo for 1 channel that does not have porn anymo by Joe_Dragon · · Score: 1

    $15 mo for 1 channel that does not have porn anymore?

    HBO / MAX still has some and they have good TV shows and movies. With like 8+ channels.

  36. Stiff (maybe flaccid now) competition! by Anonymous Coward · · Score: 0

    I already had a subscription to Maxim that I cancelled after 6 months..... What makes Playboy think they have anything better to offer than Maxim? The non-explicit content in Playboy has been little more than pretentious garbage for a long time now. How do they think that they can compete in a market that already fills the void they are trying to jump into?

  37. You really, really need to RTFA by SuperKendall · · Score: 4, Insightful

    So after 60+ years Playboy is going to make themselves completely irrelevant?

    As per the article, the Playboy website ditched nudity a while ago. The traffic to the site increased fourfold...

    The key to understanding what they are doing is that they were always a lifestyle brand, nudity not even being the primary reason why people paid attention to them. That was just one aspect of forward thinking based around personal freedom they embraced.

    Playboy is shedding nudity to reach a broader audience and it's plainly working. Too many these days want to shun expression of sexuality altogether, and Playboy is perfectly positioned to rebel against this prudish movement (currently led by feminists).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:You really, really need to RTFA by Anonymous Coward · · Score: 1

      Be fair. Feminists have also lead the sex-positive movement since the 60s or so. Don't confuse feminists generally with the Christian Ladies Temperance Union.

  38. turtles all the way down by Anonymous Coward · · Score: 0

    Try just laughing and moving on next time instead of trying to prove how clever you aren't

  39. three-page spread by PopeRatzo · · Score: 1

    I don't think anyone has bought Playboy for the nudes in a long time. For over a decade, anyone literate bought Playboy for the articles. In the '70s, it was nice to check out Miss November, but by the time I was in college, and I found the stories by Nabokov, Marquez, DeLillo, David Foster Wallace, and articles by the top essayists, journalists and fiction-writers in the world (and coincidentally found out about web porn), the nudes in Playboy had ceased to be much of a draw.

    --
    You are welcome on my lawn.
  40. Who cares? by n6kuy · · Score: 1

    Don't need any nudie pics.

    I only read it for the articles, you know.

    --
    If you disagree with me on social issues, then it's pretty clear that you are a narrow-minded bigot.
  41. Hugh steped down in 1988, Christie on Jan 1 2009 by Ungrounded+Lightning · · Score: 2

    Hugh Hefner handed top control spot of the company to his daughter Christie in 1988. She resigned on the 2008/2009 new year boundary.

    The magazine's market performance has apparently been gradually declining since then, starting by dropping back to 11 issues per year in 2009. (What mix, if any, of Chistie leaving because the writing was already on the wall, the third generation's changes resulting in a slide, and/or other factors may be a good subject for a post-mortem analysis and publication, some time in the future.)

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  42. Re:Thanks, SJWs by PopeRatzo · · Score: 1

    It sounds like a lot of this is due to Millennial SJWs and the fact that there's a war on masculinity.

    I can't believe it took this long for some cuck to blame "SJWs" for this story.

    MRAs, you are slipping. A story like this should have been an "all hands on deck" moment for you, and the best you can come up with is one pitiful anonymous coward who thinks this is "anti-masculinity".

    --
    You are welcome on my lawn.
  43. No by Anonymous Coward · · Score: 0

    LOL! As a poster above already mentioned, Playboy's ideal of female beauty was plastic, airbrushed bullshit. No man can ever have such a woman in reality because they don't exist.

    Go to the appropriate GGW subbreddit of your choosing and you will find exactly the sort of beautiful real women than PB would never think to show you.

  44. of course it's for porn by argStyopa · · Score: 1

    Obligatory: WoW "The Internet is for Porn"

    https://www.youtube.com/watch?...

    Then again, the only thing more pathetic than buying Playboy for their tepid, over-airbrushed nudes would be Playboy with "clothed women in provocative poses"

    Seriously, isn't that Maxim? Who the hell buys their circulation of 2.5 million?

    --
    -Styopa
  45. Re:gone are the days of having a smut filled rag t by GameboyRMH · · Score: 1

    You're gonna block all Internet access to your house pretty soon with a total block on HTTPS.

    Also IT won't pay well under any circumstances for much longer, since Facebook and MS have fooled the US' politicians into believing in a "STEM shortage."

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  46. Sports Illustrated by dskoll · · Score: 3, Insightful

    The SI swimsuit edition is always a blockbuster, even though there's no actual nudity (though lately it's become pretty darn close.)

    So there's still a huge market of guys [I assume it's 99.99% guys] who pathetically pay to ogle sexy women in magazines, even if the women are partly clad.

    1. Re:Sports Illustrated by pastafazou · · Score: 2

      It's about the quality of the models. SI swimsuit models are stunningly beautiful. Playboy used to have that niche too... there were playboy bunnies, and then there were the rest of the porno mag girls. At some point, though, and I'm not sure when, they seem to have lost that edge.

    2. Re:Sports Illustrated by Anonymous Coward · · Score: 0

      Why is it pathetic to do what one wants to do?

    3. Re:Sports Illustrated by dskoll · · Score: 1

      I dunno, I find it a bit pathetic that guys would be so desperate to ogle pictures in magazines that they'd actually plunk down money. But that's just me.

    4. Re:Sports Illustrated by Anonymous Coward · · Score: 0

      some guys are perfectly happy with it that way. the grass is always greener, ya know? and when you get to the other side you were happier when you only had the fantasy

    5. Re:Sports Illustrated by willworkforbeer · · Score: 1

      some guys are perfectly happy with it that way. the grass is always greener, ya know? and when you get to the other side you were happier when you only had the fantasy

      Unless the other side gets a Brazilian, then the "lack of grass on the other side" is pretty enticing.

      --
      Pretending this is my office full of bitter coworkers..
    6. Re:Sports Illustrated by Anonymous Coward · · Score: 0

      > I'm not sure when, they seem to have lost that edge.

      Hugh got old. He let his editorial staff start making decisions about the image of the magazine, and they decided they wanted cartoon-y women who were willing to pay surgeons to sculpt their bodies. Or maybe it was Hugh who liked that look, in which case the editors should have locked him up.

    7. Re:Sports Illustrated by dwpro · · Score: 1

      It seems extremely unlikely to me that in the age of virtually ubiquitous access to free pornography that many buyers fit your description. I do know I've payed way more than the cost of a magazine for things far less valuable than beautiful pictures of the female form.

      --
      Millions long for immortality who do not know what to do with themselves on a rainy Sunday afternoon. -- Susan Ertz
  47. So it's going to become Maxim? by Notorious+G · · Score: 1

    What will be the difference between Playboy and Maxim (or any other Maxim clone) now?

  48. The Wheel of History - Nothing New Under the Sun by LibertarianLawyer · · Score: 4, Interesting

    Esquire was more racey pre Playboy. In response to Playboy, Esquire tuned down it prurient appeal and survived. Nothing new here just the usual course of the revolutionary becoming established and being displaced by the new revolution. Playboy may or may not survive but it is wise to try to adapt.

  49. The girl next door. by Snufu · · Score: 4, Interesting

    Hugh Hefner based Playboy on the idea of revealing the sexy side of "the girl next door." It was an innocent notion, part fantasy, part reality, presented with taste and class over several interesting decades of changing social values.

    Well done, Hef. The internet has made you obsolete, but will never replace you.

    1. Re:The girl next door. by RandCraw · · Score: 4, Informative

      Agreed. Playboy also brought glamor photograpy to a fine art form. Pompeo Posar, Richard Fegley, Suze Randall, Kem Marcus and others rewrote the book on representing the ideal female figure. Their artistry refined our awareness of fashion's evolution through the years (and their readers' journey to adulthood). In their case, they captured not merely styles of attire but the female form itself, in presentation, fitness, demeanor, and more.

      Yes, much of the magazine's appeal was superficial, but for perhaps 40 years its writing ably reflected and refocused the deep changes that befell America's postwar mores and priorities, especially among adult males, and it seldom failed to entertain and illuminate in doing so. No magazine since has earned a comparable iconic status for either gender of reader. Credit Mr Hefner for that. No small feat.

      The fact that Playboy's heyday also accompanied the women's revolution of the 1970s made its role as social observer all the more central to the discussion. Fortunately the magazine also attracted many of the best writers of the day, making its contribution to the discourse more than merely a feast for men's eyes.

      Farewell dear female fantasy. Your simpler times may be lost but they're not forgotten.

    2. Re:The girl next door. by Anonymous Coward · · Score: 0

      Yes, much of the magazine's appeal was superficial, but for perhaps 40 years its writing ably reflected and refocused the deep changes that befell America's postwar mores and priorities, especially among adult males, and it seldom failed to entertain and illuminate in doing so. No magazine since has earned a comparable iconic status for either gender of reader. Credit Mr Hefner for that. No small feat.

      Not only that, teenage boys loved to sneak them out of their dad's sock drawer.

  50. Re:gone are the days of having a smut filled rag t by Anonymous Coward · · Score: 0

    Agreed.

    Isn't the better approach to install a certificate on the clients that allows him to MITM the HTTPS connections? Don't corporate networks often do this?

  51. Re:Thanks, SJWs by Anonymous Coward · · Score: 0

    Because they present men with feels?

    "traitors"? Seriously? Whats gotten into the /. code?

  52. Re: Thanks, SJWs by Anonymous Coward · · Score: 0

    I suspect than may now 50ish man will have bought Playboy 30 years ago

    I'm in my 50s, and I have never bought Playboy (but did buy Hustler a few times). Straight porn is a must, for when I travel without my wife, but it's all digital movies nowadays...

  53. Men by WinstonWolfIT · · Score: 1

    For decades we've sworn we buy it just for the articles. Sales may actually improve with the last wives objection gone.

  54. Now the playboy parties are gonna suck by Modern · · Score: 1

    Without the expectation of nudity, no the forced lack of it, the parties will be a like a day at the beach. The vegas style pool parties will now always be better. oh so sad.

  55. Incompetent management dissipates wealth. by jcr · · Score: 1

    Yeah, I'm going to come right out and say it: Playboy has been on a fairly steady decline ever since Hef let his daughter start running the joint. They not only failed to gain a significant place in the online world, they also failed to deal with the wave of competition they had from the likes of Perfect 10 back in the 1980s.

    If you look at any of their videos from the last 15 years or so, you'll want to slap their directors and cameramen and tell them to quit it with the artsy shit and actually hold a shot that shows bare breasts for more than five seconds at a time.

    I wouldn't hire a man to run a women's magazine, and it's just as asinine to let a woman run a men's magazine.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  56. Good move by Gliscameria · · Score: 1

    It will open up a lot of new distribution channels for them. You'll see them up front in airports and reputable gas stations and the like. The brand is the main thing that will separate it from GQ type magazines, but you won't be a pervert for picking one up for the plane ride.

    --
    X
  57. Sexting by r0kk3rz · · Score: 1

    I wonder what role Sexting plays in all of this, are the teenagers of today too busy fapping over each other to worry about the airbrushed images of a print magazine?

  58. Goodbye Playboy by Anonymous Coward · · Score: 0

    Thanks for the mammaries.

  59. Re:Another old industry leader that failed to adap by Anonymous Coward · · Score: 0

    I'm looking at you, The Oil Industry.

  60. Re:gone are the days of having a smut filled rag t by GameboyRMH · · Score: 1

    A better approach than blocking HTTPS in terms of surveillance effectiveness, yes :-P and many corporate networks indeed do this.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  61. Re:Hugh steped down in 1988, Christie on Jan 1 200 by Ungrounded+Lightning · · Score: 2

    She resigned on the 2008/2009 new year boundary.

    Correction: Jan 31 2009

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  62. Re:Thanks, SJWs by MechaStreisand · · Score: 1

    I like how SJWs always respond with namecalling and mocking whenever accused of anything, instead of actually refuting anything that's said.

    --
    Disclaimer: IANAL. This post is, however, legal advice, and creates an attorney-client relationship.
  63. The TL;DR: by kuzb · · Score: 1

    "We're Playboy, and we're embracing our own irrelevance!"

    --
    BeauHD. Worst editor since kdawson.
  64. Playboy without nudes would be... by dpbsmith · · Score: 3

    Playboy without nudes would be like Sports Illustrated without swimsuits. Wait, maybe I need to rephrase that.

  65. Give me a break, they pay for top shelf by Anonymous Coward · · Score: 0

    "High end" porn like Playboy (used to) exist because they can afford to pay for the people we really want to see naked. Basically: Famous and real-life hot chicks... or generally people that otherwise wouldn't pose nude(*). You know, instead of the usual plague infested, fugly, fake (fake, everything), street-walker types that make mannequins look good that we see in typical porn.

    (*) Come on ladies, you absolutely will never be hotter than you are in your early 20's; use it and profit or lose it; this is biology. This applies more to famous women than anyone else. Fucking hell, just make the god damn sex tape. I can't even count how many hot famous people I would have payed to see naked but are past my interest. Morons!

  66. It already exists by Anonymous Coward · · Score: 0

    It's called "Goatse" and any other porno links someone can provide.

  67. Hef is the problem by RubberDogBone · · Score: 1

    As a former investor in Playboy Enterprises, I got to see first-hand that the basic problem with the company is Hef. No matter what is on the masthead of the magazine, NO decision of any import happens without Hef signing off on it.

    As the creator of the brand, certainly he is due some consideration.

    But I have to be extremely blunt and say that Hef is simply out of touch with what readers wanted, and it's been this way for years. Hef has yes or no approval on every centerfold, so if it seems like a lot of them look similar, that's because Hef is choosing them. Even as editors stand there and offer up candidates, Hef has final say. Note that he has almost nothing else to do with the magazine, has no interest in financial stats and figures or reader feedback. If Hef wants a skinny blonde (and that is usually his type), Hef gets it. Month after month.

    Taking this even farther, most years the magazine and website had reader voting to choose the Playmate of the Year. They make somewhat of a big deal about the voting process, at least online. None of it means anything. Hef has final say. He alone picks the PMOY. The editors can suggest their own ideas and they can present the public's vote. But Hef makes the call. End of story. It tends to be whatever playmate he is interested in that day. There is a lot more I can say about what keeps him interested, that but it's third party stuff. Some of the ladies have written their own books about it.

    Hef meddles in other ways as well and it had been driving the editorial staff up a wall as they watch the magazine dying and the brand struggling and they cannot do anything about it.

    The TV channel, oh god I don't even want to talk about it. It's a bunch of awful game shows.

    Taking the company private a few years ago cutoff what little outside input there was. I got a nifty little Bunny logo pin as my thanks for being an investor and my shares were deemed worthless. I don't mind the loss of the money. I invested because I believed the company had huge growth potential if they simply monetized their unique brand. They've done some of it with fragrances and other novelties. They NEED to monetize the Playboy Bunny image, i.e. the Bunny girl. That is iconic and basically Playboy's alone the world over, except Japan where it's been embraced outside of Playboy. So there is an opportunity to take the brand and the bunny girl likeness global, as a sexy but safe image which Playboy can promote as uniquely theirs. Nah. Hef didn't want to hear it. They've done very little with it except for occasional publicity events, like putting a bunch of bunnies on a bus and driving them around Hollywood. Then they don't even promote it. How is THAT supposed to build the brand? These ladies look amazing and the costumes really show off what makes the brand unique. They need to be everywhere.

    Fine. It's his company. I know.

    I used to have a lifetime subscription to the magazine but I called them a couple years ago and had it stopped. It was getting my blood pressure up seeing some of the things that happened after the company went private.

    The new editor, whom I do not know, has his work cut out for him. He got Hef to agree to this change. It is a good sign that he may in fact be allowed to reinvent things. I wish him well.

    --
    Sig for hire.
  68. The answer is Maxim by Anonymous Coward · · Score: 0

    Playboy is rebranding itself into a Maxim clone.

  69. Losers by Anonymous Coward · · Score: 0

    If you can't beat them, join them. I hear prostitution is pretty profitable. That's the way to go.

  70. National Geographic.. by Striikerr · · Score: 1

    As Playboy removes nudity from its magazines, subscriptions to National Geographic suddenly skyrockets! Or for those who can't afford National Geographic, there's always the Sears catalogue. :P Recall Moe on the Simpsons?

  71. Playboy's decade long decline by Anonymous Coward · · Score: 3, Interesting

    As a former Playboy photographer, I can attest to the change in Playboy in the past 20 years. It went from being a magazine that provided some of the most stunning figure photography of the most stunning females to average photography of mostly average females. I was once told by a snot nosed twenty-something photo editor that the image editing department could make a Polaroid photo look like it was shot by Pompeo Posar. So much for the hours spent getting perfect lighting, flawless makeup, and just the right poses. A bevy of Mac computers and Photoshop were the end of it. I can remember one centerfold that mysteriously lacked a navel, and another that had five fingers and a thumb, thanks to the Photoshop geniuses.

    I can honestly say that I have never looked at an issue since quitting Playboy more than twenty years ago.

  72. One consolation by Curate · · Score: 1

    If you want nudity, at least there's still Playgirl.

  73. Personally... by Anonymous Coward · · Score: 0

    As a 28-year-old male, I personally prefer the models from the 50s and 60s, and some from the early 70s. They have a certain charm about them.

    The newer ones are all looks at no substance.

  74. wtf by Anonymous Coward · · Score: 0

    Well, there goes Playboy. Unless this is a joke?

  75. Problem is, by roc97007 · · Score: 1

    ...the articles are crap.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  76. It's not competition. by roc97007 · · Score: 1

    Playboy has lost its focus. The appeal of the girl in the centerfold is that there was enough story and enough photos of her living her life (even if sometimes fabricated) for you to imagine her as someone you could actually meet in real life. The "girl next door" used to be a not-very-explicit photo series of someone you would want to get to know. But now Playmates, with the occasional exception, are as generic as blow-up dolls. As generic as --- porn on the internet. With which the magazine can't possibly compete.

    It'll be interesting to see where they take this. If "no more nudes" means generic starlet wannabes only a little more covered up, they're not getting it, and readership will suffer further. Because let's face it, the articles are usually not worth reading.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  77. Re:Thanks, SJWs by Anonymous Coward · · Score: 0

    If someone comes and starts complaining that there's a lizard conspiracy behind all governments, how do you refute that? They see proofs of their beliefs everywhere and won't be convinced. Anything is part of the conspiracy. So it's better to ignore them, or mock them if you want to have some fun.