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Amazon's Thin Helvetica Syndrome: Font Anorexia vs. Kindle Readability (teleread.com)

David Rothman writes: The Thin Helvetica Syndrome arises from the latest Kindle upgrade and has made e-books less readable for some. In the past, e-book-lovers who needed more perceived-contrast between text and background could find at least partial relief in Helvetica because the font was heavy by Kindle standards. But now some users complain that the 5.7.2 upgrade actually made Helvetica thinner. Of course, the real cure would be an all-text bold option for people who need it, or even a way to adjust font weight, a feature of Kobo devices. But Amazon stubbornly keeps ignoring user pleas even though the cost of adding either feature would be minimal. Isn't this supposed to be a customer-centric company?

38 of 156 comments (clear)

  1. Customer-centric? by djbckr · · Score: 3, Informative

    Since when is a large corporation customer-centric? It's stockholder-centric, silly!

    1. Re:Customer-centric? by Lunix+Nutcase · · Score: 2

      It's Jeff Bezos-centric.

    2. Re:Customer-centric? by Opportunist · · Score: 5, Funny

      The only reason for a corporation to put the customer in the center is to fleece him from all angles.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Customer-centric? by edibobb · · Score: 2

      Correct. When a company reaches a certain size (along with its management egos), there is typically a transition from customer satisfaction to customer behavior alteration.

    4. Re:Customer-centric? by idontgno · · Score: 4, Insightful

      "Of course our customers are satisfied! What makes you think they have any choice in the matter?"

      --
      Welcome to the Panopticon. Used to be a prison, now it's your home.
    5. Re:Customer-centric? by Anonymous Coward · · Score: 3, Interesting

      When the Kindle Touch was replaced by newer Kindle e-readers, many were unhappy because all audio features and functionality were removed. That is one reason that I have not replaced my Kindle Touch with a newer model. Another reason is that the internal memory was dropped fro 4GB to 2GB. I see that they increased the memory back to 4GB on current devices, but they refuse to add a slot for a micro-SDHC card.

      It is my belief that features should never be taken away when a new version or model of a device is produced. Its ok to ad new features, but not to take features away. Especially features that owners of the device like and use.

      BTW, Amazon could easily have produced a slightly modified Kindle Keyboard that would have been very useful to visually impaired users, but chose not to. All it would have taken was extending the voice prompts that the device already had to include functions that would allow visually impaired users to use the kindle store or side-load ebooks and organize them without assistance from a sighted person.

      I have two Kindle Touches, both with new batteries, so I am set for some time to come. I bought the first one new, because of it being reviewed as having the most readable screen at that time. This was before I had cataract surgery. I bought the second used on eBay. No problems with either one. If I did need to replace them, I would probably buy another used Touch, there are plenty of them available on eBay.

      Oh, and just for information, you CAN control the fonts and font sizes in most web browsers.

  2. Trend towards illegibility by QuietLagoon · · Score: 5, Insightful

    The current trend towards very low contrast, low weight fonts by many websites and devices is most disturbing. One has to wonder why webmasters are so ashamed of their content that they want to make it so difficult for people to read it.

    1. Re:Trend towards illegibility by U2xhc2hkb3QgU3Vja3M · · Score: 5, Insightful

      I'm still hoping it's a stupid trend, like all those ugly flat icons in dull washed-out pastel colours and GUI elements that are invisible but that you're expected to already know that they're there, what they represent and how they work.

    2. Re:Trend towards illegibility by gstoddart · · Score: 5, Insightful

      Did we mention the whitespace?

      Because I see the trend to add a half an inch of space around everything to make a layout suitable for ... well, I don't know what actually. Not reading, that's for sure.

      My bank recently changed the layout of their web pages ... I used to be able to see all of my accounts on one screen. And suddenly I have to scroll the damned page to read the exact same amount of information on a 23" monitor.

      I think "webmasters" just continue to have no fucking idea about readability and functionality, and instead just do what all the other idiots are doing.

      Just an endless series of things in which all pieces of text get so much personal space as to be absurd.

      They're all taking plays out of the same book, I just can't figure out what the hell it's supposed to be making better ... well, I strongly suspect it's everyone optimizing for tablets and not caring how shitty it looks on everything else.

      --
      Lost at C:>. Found at C.
    3. Re:Trend towards illegibility by Hognoxious · · Score: 3, Insightful

      Care to give us more details of the methodology they used, what with you being such an expert and everything?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    4. Re:Trend towards illegibility by gstoddart · · Score: 3, Interesting

      Well, sure .. that's likely. Probable I'd even say ... with the caveat they specifically selected the one which I'd hate the most. ;-)

      It just boggles the mind, it used to present as a nice, neat table, which conveyed all information succinctly in one screen, in a way not unlike how an accountant would present it.

      Now I have to look all over the place scroll, and click twice as many things, and search among a bunch of clutter and pastel colors. Like that makes sense or adds to the usefulness.

      Over 20 years ago a friend said HTML had set back user interface design by 20 years ... the astounding thing is, every few years it keeps making them worse.

      --
      Lost at C:>. Found at C.
    5. Re:Trend towards illegibility by Anonymous Coward · · Score: 5, Informative

      Join the fight!

      http://contrastrebellion.com

    6. Re:Trend towards illegibility by Megane · · Score: 3, Informative

      The current trend? I remember ten-ish years ago, way too many web sites were setting body text to 85% text size, 85% gray. And some would put that over a 15% gray background. Fuck that shit.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    7. Re:Trend towards illegibility by Pseudonymous+Powers · · Score: 2

      Well, sure .. that's likely. Probable I'd even say ... with the caveat they specifically selected the one which I'd hate the most. ;-)

      It just boggles the mind, it used to present as a nice, neat table, which conveyed all information succinctly in one screen, in a way not unlike how an accountant would present it.

      Now I have to look all over the place scroll, and click twice as many things, and search among a bunch of clutter and pastel colors. Like that makes sense or adds to the usefulness.

      My admittedly curmudgeonly and unscientific theory is that, one, most people are stupid, and two, stupid people hate reading, so three, stupid people react unfavorably to high text density. Plus, the kind of people who volunteer to participate in market research are even stupider on average. So when UI designers ask this supposedly random sampling of people which interface they like better, most of them, being stupid, choose whatever has the least text, because on some subconscious level they're afraid that they're going to be asked to read it.

      Bah, humbug, get off my etc.

    8. Re: Trend towards illegibility by Aboroth · · Score: 4, Insightful

      My theory is that now that there are people who do nothing except design and tweak the user interface, they can't ever be "done" or else they risk people realizing how wasteful it is to have that job position and lose their job. Most of the time, once a UI is done and works well, it's best to leave it alone with the required minimal changes that need to be done be assigned instead to the general project maintainers, not specialized "UX" designers. They might actually think they're useful, like most people want to believe, so they'll come up with things to justify their employment. It's easy for them to set up and game a "study" to justify whatever change it is they want to make to the UI in order to keep busy and keep their job. The more drastic the change is, the more work it is, the more they can argue the merits of keeping their pointless job going, and the more controversy and fluff they can inflate their head with to self-justify their own importance.

    9. Re:Trend towards illegibility by jeffb+(2.718) · · Score: 4, Informative

      My kingdom for mod points.

      Seriously, everybody go look at this website, now linkified for your convenience.

      http://contrastrebellion.com

      It's concise; it won't take much of your time. And if you're too cool to cope with high-contrast text, well, feel free to smear some Vaseline on your horn-rimmed glasses before following the link.

    10. Re:Trend towards illegibility by jhecht · · Score: 2

      Perhaps it's time to extend handicap accessibility standards to cover type illegible to those of us with anything less than perfect vision?

    11. Re:Trend towards illegibility by GrumpySteen · · Score: 3, Informative

      Colour blindness in one form or another is affecting most of the population.

      If by "most of the population", you mean 4.5% of the population, then yes, but I don't think many people will agree with your definition of "most."

    12. Re:Trend towards illegibility by demonlapin · · Score: 4, Insightful

      There's also the complication that people who are unfamiliar with a UI tend to prefer simpler ones, while those who use it all the time prefer dense presentations and are perfectly happy to learn complex command strings in order to speed their work. I would like a very different UI for my bank account than, say, an accountant would.

    13. Re:Trend towards illegibility by rpstrong · · Score: 4, Funny

      I'm a member of that 4.5%, and I can confirm that my color blindness affects most of the population.

      You all look different.

  3. huge savings on ink by goombah99 · · Score: 5, Funny

    e-ink is hugely expensive. This saves them a ton of money. but don't turn it on negative contrast or you'll be replacing toner cartridges like mad.

    Seriously why is e-paper so expensive. even on placed like alibaba you can't buy e-paper for less than the cost of a kindle itself. You could probably buy used kindles just to re-sell the e-paper screens and turn a profit.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:huge savings on ink by Obfuscant · · Score: 2

      e-ink is hugely expensive. This saves them a ton of money. but don't turn it on negative contrast or you'll be replacing toner cartridges like mad.

      Doofus. e-ink doesn't use toner, it uses ink. You don't put toner carts into your ink-jet printer, do you?

      Turning on negative can cause the e-ink to leak out of the e-book and get all over your hands. Impossible to wash off. And don't get me started on the damage that running an e-ink device through the washing machine with a load of whites can cause.

      E-ink is expensive because it is a dead-end technology. There are so many more uses for LCD displays that volume drives prices down. e-ink works for e-book readers, that's about all. You can read your e-books on a full-function tablet device, so why buy something locked to one vendor? (Yes, I know that e-ink is very good for reading things so e-book readers have a niche.)

  4. "customer-centric" by Mr.+Slippery · · Score: 5, Funny

    Isn't this supposed to be a customer-centric company?

    Hi! Welcome to the internet. I see you're new here. So let me give you some advice: Amazon eats babies. With puppy sauce. Avoid them at all costs.

    --
    Tom Swiss | the infamous tms | my blog
    You cannot wash away blood with blood
    1. Re:"customer-centric" by MightyMartian · · Score: 4, Informative

      You simply need to pick a different route. Epubee and FBReader do the job for me. Even better, I actually have an unencrypted copy of the epub, just in case there is some sort of "licensing" issue.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  5. What is this Kindle you speak of? by dhaen · · Score: 3, Interesting

    Mine is 5 years old and never required an update - I love the font - and the whole device. I occasionally buy from the Amazon store, so that still works. If they try to enforce an update I'll rely on other sources of book files.

    1. Re:What is this Kindle you speak of? by Threni · · Score: 2

      I have a Kindle Paperwhite 2 and I love the new upgrade. Not noticed changes to that font, but I only use Bookerly. The UI changed with this release; options like airplane mode is easier to get to, and everything looks more modern and less boring, without a single negative change to the important thing; reading books. Goodreads integration so it's easy to track what you're reading, have read and will read. It sucks if people are having problems reading a particular font but you can inject fonts into books if you like.

      You probably can't get this upgrade if your kindle is that old. I upgraded from one bought around the same time to the PW2 just for the built in light, but between that, the touch screen and the new fonts it's a totally different device.

  6. Font Geeks by fatalbert1 · · Score: 5, Funny

    Designers tend to be font geeks. If you have ever worked with designers they're normally pretty sure they know what is better for you than you do.

    1. Re:Font Geeks by UnknownSoldier · · Score: 4, Insightful

      > If you have ever worked with designers they're normally pretty sure they know what is better for you than you do.

      Not in my experience as an OpenGL/WebGL, UI, and graphics expert.

      Most designers focus on form and forget that function is WAY more important.

      I work for a fortune 50 company and most UI designs _visually_ tell me they don't know what the fuck they are doing half of the time. They pursue change for the sake of change without taking the time to **think** about what the fuck they are _actually_ doing and how it will impact the user's experience.

      i.e. They don't understand the importance of consistent button layout & usage, balance of whitespace to content, don't have a freaking clue about SNR (everything is monochromatic), don't understand anything about contrast (i.e. alternative table rows with 2 different backgrounds), don't care about things being mis-aligned by 1 pixel, don't understand the GPU's of any of the devices -- such as how to use a texture atlas, don't understand pow2 textures, don't understand kerning, Signed Distance Field (SDF) fonts, don't understand the pros & cons of skeuomorphism, etc. Basically all the UI + Graphics stuff they are SUPPOSED to know but don't jack on.

      Here are some of my UI rules:

      First rule of Good UI:
      * Empower the user to do what they want, and then get the hell out of the way.

      Second rule of Good UI:
      * "Contrast" is the difference between signal and noise. Too much signal effectively it means zero contrast. Congratulations, you just made EVERYTHING become noise.

      Third rule of Good UI:
      * The holy trinity is Signal, Noise, Whitespace. Whitespace is not signal, and not noise, but is the boundary between the two.

      Fourth rule of Good UI:
      Function is more important then form.

      Fifth rule of Good UI:
      An expert knows when to follow the rules and when to break them. A **little** spice is fine, such as skeuomorphism. Anti-skeuomorphism means zero spice = bland, boring, and looks like crap with the latest fad of "flat" UI & gaudy colors.

      Sixth rule of Good UI:
      If your UI is not running at _least_ 60 Hz (sub 17 ms), you're doing it wrong. If you don't understand the difference between 24 (or 30 Hz), 60 Hz, and 120 Hz you really don't have a fucking clue about smooth UI.

      Seventh rule of Good UI:
      If you don't understand the importance of _trying_ to target 1 ms response time for everything, you're doing it wrong.

      Eighth rule of Good UI:
      If you don't know how to design fonts for low-density SCREEN displays (sub 72 dpi) (aka pixel fonts) vs medium-density PRINT (sub 300 dpi) you don't know your craft.

      Ninth rule of Good UI:
      UI & User Experience is built upon software. Software is built up on hardware. If you don't understand the importance of ALL three, such as the size of the texture cache, you're doing it wrong.

      Tenth rule of Good UI:
      If you don't give users the option to customize the colors and placement of widgets, you're doing it wrong. Congratulations, you probably made all the color deficient people pissed off! One of the reasons World of Warcraft became popular -- because all the UI mods empowered users.

      All the modern UIs from Apple, Google, Micrsoft is a complete clusterfuck of these principles. It is like everyone forget everything we learnt about UI from the past 20 years.

    2. Re:Font Geeks by Anonymous Coward · · Score: 2, Funny

      So UnknownSoldier = APK. Got it!

  7. Helvetica by Rei · · Score: 4, Funny

    At least the Helvetica Syndrome is far better than the Helvetica Scenario.

    --
    It's times like this I wish I had a friend named 'The Professor'.
  8. Re:Amazon isn't a customer-centric company by ZipK · · Score: 4, Funny

    When I left feedback complaining about it I got an email from support saying they canceled my prime subscription (without asking me).

    You're lucky they didn't cancel your Tesla order too!

  9. Thin fonts are lighter ... by cwarrior · · Score: 2

    Everybody knows that thinner fonts weigh less than thicker fonts. While you're losing readability, you're benefiting from having a lighter device.

  10. Amazon really screwed the pooch on fonts by kriston · · Score: 2, Insightful

    Since Day 1 of the E-Ink Kindles, Amazon has been indignantly screwing the pooch on fonts. It is hard to understand why this is still the case. Bookerly is not a good font; there is no actual science behind the claims made in their marketing about it. There's just no good size to select, either.

    At least they finally started allowing you to ignore the publisher-preferred font in recent years. Some books published that way were illegible and it's obvious that Amazon employees do not use their own products.

    --

    Kriston

    1. Re:Amazon really screwed the pooch on fonts by dgatwood · · Score: 2

      At least they finally started allowing you to ignore the publisher-preferred font in recent years. Some books published that way were illegible and it's obvious that Amazon employees do not use their own products.

      It's a fine line. If a reader goes too far in overriding default fonts, you can have readability problems with things like drop caps. Same goes for overriding the font color (e.g. forcing the color to black could result in black-on-black text if you have an inverted-text decoration at the top of a chapter). And some manufacturers' devices annoyingly override fonts by default, which results in a diminished experience in books that use different fonts to convey meaning (e.g. computer books that use code font for symbol names).

      IMO, what we really need are standards that all the reader vendors agree upon, including:

      • A set of rules for when styles do and don't get overridden by these vendor overrides
      • A ban on use of the universal selector in vendor overrides
      • A requirement that publisher fonts be enabled by default until the user explicitly overrides the font

      And so on. Then again, half the readers ignore large swaths of the CSS specification already (and probably the HTML and EPUB specs, where applicable), so I cynically wonder if they would just ignore these sorts of standards, too....

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  11. Probably a result of dev/designer demographics... by jeffb+(2.718) · · Score: 4, Insightful

    I think we all see that there's a big push toward The New Shiny for implementing Web UIs, and a push toward hiring young frontier-chasers in place of older developers and designers who are perhaps more attached to older, less cutting-edge technologies.

    Well, surprise -- younger people IN GENERAL have an easier time focusing on close targets, perceiving low-contrast images, and dealing with generally lower light levels.

    Now, most of the designers I've worked with at least pay lip service to accessibility, universal design, and maybe even special-needs users. But when they're showing mockups to decision-makers, they still seem to push for what's trendy -- and, hey, the twenty- and thirty-somethings in the room have no trouble reading it, and if the forty- and fifty-somethings do, they sure aren't going to call further attention to their "differently youthful" status by complaining about it.

    As a result, we see today's visual design. If we squint enough.

  12. Sold our Kindles because how they handle fonts by dhanson865 · · Score: 5, Interesting

    My wife got a Kindle a few years ago and liked it but still found it hard to read.

    At one point I saw her reading something in Comic Sans and I thought it was odd and unrelated.

    Somewhat later she found about about dyslexie font and OpenDyslexic font and started using them on various devices.

    I found out you could manually import fonts onto the kindle paperwhite so we ordered one.

    Amazon patched all the Kindles to block importing fonts and limit you to the preloaded fonts.

    There is a workaround involving downloading free ebooks and converting them in such a way that you embed the font but it isn't an option for the vast majority of what she would like to read on the Kindle.

    We then sold our Kindles and she just reads on a laptop instead.

    To add to the fun it isn't just Amazon, I haven't found a way to add the dyslexie/opendislexic font to a non rooted android phone. How hard would it be for device manufacturers to just add a simple font import or heaven forbid actually include more fonts in the base configuration?

    As is phones/phablets/tablets are more common than Kindles and now big enough/cheap enough to make the Kindle less important but it's just moved my concern about this issue from Amazon to Android.

    1. Re:Sold our Kindles because how they handle fonts by dbIII · · Score: 2

      I'll second that, changing fonts on a Kobo is a very simple task and adding new fonts to the list is possible. It's also easy to side load books from project gutenberg or wherever.
      I prefer my Boox but it's a large thing to carry around - iPad size. The small Kobo readers are more portable so handy things to avoid being bored while waiting or to have something to read over lunch.

  13. Re:How to fix it by tlambert · · Score: 2

    All the e-readers I've used allow you to choose a different font as well. I have not used a Kindle but it probably has that option somewhere.

    So does Kindle. What he's bitching about is that the Kindle supplied font he was using as a workaround for his having bad eyes is no longer usable as a workaround, because the update included a slightly different version of the font, such that it no longer appears to be bolded, as it did previously.

    He doesn't want to up the point size on the font, which the Kindle would allow, and which also work around the problem. Presumably, this is an "I'm not old, dammit!" reaction to the use of the larger point size as a workaround.

    He doesn't want to use the publisher font (also an option), because the publisher (presumably) picked a font that *also* does not work around his eye problems, either.

    Or none of these things, and he's just one of those people who are pissy about wanting to side-load custom fonts, and apply them to his entire library, and this is his wedge issue to allow him to ride that particular hobby horse.

    Or not even that, he's just being pissy about the fact modern technology is moving away from accessibility in many ways, and he's using this as a wedge issue because he wants to be able to intermediate presentation to do things like automatically text-to-speech.

    Because if he *REALLY* cared about the font, it's a completely work-aroundable problem. All you have to do is DRM-strip the book in question, replace the font in the book image with whatever font you want (which makes it a "publisher font", as far as the Kindle knows), and then set the device to use the "publisher font", and presto, you have whatever damn font you want, without Amazon needing to allow side-loading of pirated fonts. Which is apparently something they are contractually prohibited from doing.

    In point of fact, there are many blogs that discuss how to perform the procedure on individual books, such that they are using whatever font you want them to use. I'm partial to this one, since it demonstrates the control panel image on the Kindle as part of the setup process for doing the conversion, and the particular image they used shows that the Helvetica font on the device appears to be bolded, compared to all the other available font selections.

    Blog demonstrating replacing the font used by a book on a Kindle:

    http://blog.the-ebook-reader.c...